Former Super Middleweight World Champ David Benavidez looks to reclaim a 168-pound title Sept. 28 when he faces WBC Champ Anthony Dirrell on PBC on FOX PPV at The Staples Center in Los Angeles.
BOSTON — “I still keep his texts.”
Ian Forde, a merchandise manager for the global sportswear company Puma, can’t bring himself to delete his iPhone thread with the late Nipsey Hussle. Every now and then, he’ll pull it up, reread old messages and reminisce about their conversations from the months they spent working together on a co-branded capsule collection between Hussle’s store, The Marathon Clothing, and Puma, which the Los Angeles rapper and community leader joined as a brand ambassador in January 2018.
“It’s not a one-way situation. It’s … more authentic,” Hussle once said in an interview. “It’s more of a realistic partnership outside of just cutting a check and supporting product. It’s a deeper, more dynamic relationship.”
Forde met Hussle for the first time later that year after being assigned to oversee the collection from a design standpoint. During their creative process, he came to know Hussle as a serial texter. Any time he found some inspiration, he’d hit Forde up. And whenever Forde needed some input, he reached out to Hussle, who always messaged back within minutes, often with the praying hands emoji, or the black-and-white checkered flag, which symbolized how Hussle cherished life as a marathon. His partnership with Puma had become part of that journey.
In March, Forde traveled to L.A. to show Hussle and his team the finalized pieces of the Puma x TMC apparel, footwear and accessories. Hussle signed off, marking the official completion of his first collection with a global brand. And before Forde went back to Boston, Hussle made sure to thank him.
“He looked at me and was like, ‘Listen … I really appreciate you helping to shepherd this through,’ ” Forde remembers. “It kind of felt different coming from him. That he was appreciative not in a way that you just say thank you, but in a real man-to-man way. For me, that was the ultimate validation about everything that we had done.”
That was the last time Forde spoke to his colleague and friend. Four days after he left L.A., Ermias “Nipsey Hussle” Asghedom was shot and killed outside of his Marathon Clothing store near the corner of Crenshaw Boulevard and Slauson Avenue in South Central L.A. He was 33 years old.
Five months after the tragedy, though, Hussle’s partnership with Puma continues. On Monday, TMC took to Instagram to announce a Sept. 5 release of the capsule collection Hussle worked tirelessly to perfect — and Puma saw his vision through.
View this post on Instagram
Our team is proud to announce that our first collaborative capsule with @puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.
A post shared by The Marathon Clothing (@themarathonclothing) on Aug 19, 2019 at 5:07pm PDT
“I hoped that it would see the light of day and people would see all the work that went into it … all the attention to detail,” Forde said. “I wanted people to experience what I experienced working with him … We know him for a music angle, but do we know him from a style point of view? This collection speaks to different facets of who he was.”
The 19-piece collection — featuring two colorways of the iconic 1980s Puma California sneaker, a pair of woven khaki jacket and pants suits, a marathon-themed MCS tracksuit and more — was designed using the measurements of Hussle’s body. Every single element of the capsule was created to represent California, the Marathon and, most importantly, Nip Hussle tha Great.
“It’s so representative of what he wore and what he loved about Puma,” says Adam Petrick, Puma’s global director of brand and marketing. “There’s a lot of that energy in it. It’s nice to be able to keep it clean, keep it simple, keep it focused on who he was and how he wanted to tell his story through our product.”
Puma also announced that 100 percent of the net proceeds from the sales of collection will go to the Neighborhood “Nip” Foundation.
“Nip wouldn’t have wanted it any other way,” says Chief Johnson, Puma’s senior manager of entertainment and marketing who worked more closely with Hussle daily than anyone from the brand.
A few years ago, Johnson was one of the first people to envision a partnership between Puma and Hussle. Eventually, that idea stuck.
In 2014, when Johnson worked in marketing for California lifestyle company Young & Reckless, he executed his first brand deal with Hussle. Young & Reckless and TMC partnered with Pac Sun for a limited-edition “Crenshaw” collection. Johnson remembers the day of the pop-up shop release, when approximately 1,000 people lined up outside in the pouring rain to cop pieces from the collection, which sold out in a half-hour.
“That’s the moment I realized, ‘Damn. He’s a lot bigger than I thought … he commands attention and people love him.’ He had this infectious attitude and this charisma that he carried himself with. You wanted to be around it,” said Johnson.
In 2017, Johnson began working for Puma and maintained his relationship with Hussle.
“When I came over to Puma, Nip was one of the first people I texted,” Johnson says. “He was like, ‘Yo, you already know. I’m ready.’ I just knew that doing something with him would set us on a path that was gonna be something amazing.”
Hussle also got the co-sign from Emory Jones — a cultural consultant for Puma (who’s also teamed up with the brand for his own collection) and the right-hand man of the legendary rapper and businessman Jay-Z, the founder of Roc Nation who in June 2018 was named the creative director of Puma’s relaunched basketball division. Jay-Z had also been a huge supporter of Hussle for years after famously buying 100 copies of his $100 mixtape Crenshaw back in 2013.
“Emory Jones … actually approached me,” Petrick recalls, “and said, ‘There’s this guy, he’s doing these amazing things. He’s really fantastic as an artist, but it’s also more than just his art. It’s how he works with his community and how he’s really pushing forward with the right energy to make the world a better place.’ … Emory recommended that we talk to Nip and try and figure out if there was a way to work with him. We took our time about it, did it the right way, established a relationship and eventually it was time to have him become a part of the family.”
After about a year of conversations, Hussle made it official — signing his Puma deal live on air during an L.A. radio appearance on Power 106’s The Cruz Show, nearly a month before the release of his Grammy-nominated, and now-classic, debut studio album, Victory Lap. And from the early days of the partnership, Hussle showed undying support to the brand, most notably through his daily wardrobe. Pairing Puma’s iconic T7 tracksuits, which first debuted in 1968, with Clydes and Suede sneakers became a part of Hussle’s go-to swag.
“Honestly, they should rename the T7 tracksuit the ‘Nipsey tracksuit.’ He’s the only person that literally makes a tracksuit look like a tuxedo,” says Johnson, who estimated that Hussle owned at least a dozen white Puma tracksuits alone. “Anytime stuff came in, it was like, ‘That’s Nip’s corner in the office. Fill those boxes up. Send them.’ To the point where … little things I remember like he once said, ‘Keep that box at the office, because I ain’t got no more room.’
“We just made sure he was always dripped out, and didn’t have any void in product. Every time he wore it, man, it felt like something brand-new.”
By late summer 2018, Hussle appeared as the face of his first Puma campaign for the brand’s relaunch of the California sneaker. On Sept. 10, 2018 — Forde knows the exact date from the text message thread that remains in his phone — Hussle and the TMC team arrived at Puma’s Boston headquarters to discuss collaborating for his own co-branded collection. Jones told Hussle to find Forde once he got there. That’s the day their relationship, and the design process of the collection, began.
View this post on Instagram
A post shared by Nipsey Hussle (@nipseyhussle) on Oct 11, 2018 at 12:27pm PDT
“He was superattentive. He paid attention to the details … the larger picture. He treated everything like an album or a project, and every item in the collection is almost like a track, right?” Forde said. “There’s the intro, there’s the outro, there’s the party song, there’s the more introspective, reflective song. Everything had a cadence and a rhyme or reason.”
During that first meeting, Hussle played one of his old music videos from the early 2000s. In it, he wore some cutoff khaki shorts with an oversize white tee, and on his feet was a pair of Pumas. That’s really how long Hussle had been rocking with the brand. The throwback outfit inspired the two woven khaki suits created for the collection. And that moment represented how hands-on Hussle proved to be over the next several months.
“At one point with this collection, we’d reached a creative roadblock. I think we were speaking to ourselves and we weren’t really communicating in the right manner,” Forde remembers. “He called me one day and was like, ‘There’s some things I want to work through as a team.’ He’s like, ‘I’m gonna bring the team to Boston.’ …
“Three days later, he came. He stayed here for two days. We worked from 9 to 5. We worked through lunch. Through that, we took him to the material library. He touched fabric. We looked at different executions. We looked at what he was doing, what the brand was doing moving forward, and how he could best encapsulate all those best ideas.”
While Puma worked on the collection, Hussle leveraged his partnership to give back to his community and kids in need, surrounding the brand’s return to basketball for the first time in nearly two decades. He came up with the idea of collaborating with Puma to refurbish and repaint the basketball courts at L.A.’s 59th Street Elementary School, located right around the corner from his grandmother’s house. (59th and 5th Ave, granny house with vanilla wafers, he raps on his Victory Lap track “Dedication.”) Hussle also donated $10,000 to the school on behalf of the brand and TMC.
Last fall when Puma debuted the Clyde Court — the first basketball shoe — Hussle and fellow Californian MC G-Eazy boarded the brand’s private jet and ventured to Las Vegas, where they pulled up to the Puma store and bought every single pair of the sneaker, which they gave to local high school players.
(That wouldn’t be the last time he used the jet. For the music video of his track “Racks in the Middle” — in which he famously spits the line, See my granny on a jet, some s— I’ll never forget / Next day flew to Vegas with my Puma connect — Hussle hit up Johnson about using the plane, which happened to be in L.A., not New York, where it’s typically kept. Johnson made some phone calls, passing the request up Puma’s chain of command, and within a few hours, got him an answer. To this day, Forde cherishes the music video because in it, Hussle is wearing a prototype of the MCS tracksuit they designed for the first Puma x TMC collection.)
In March, Hussle returned to Power 106, and in what ultimately became one of the final recorded interviews of his life, he announced his new deal with Puma for 2019 that would include multiple future co-branded collections, the first of which was set to drop in September.
On March 31, Hussle was killed — the day before his previously scheduled meeting with L.A. mayor Eric Garcetti, Jay-Z and members of Roc Nation on combating gang violence in his hometown. The following week, he’d planned on traveling with Johnson to Puma’s global headquarters in Germany to be a part of a brandwide summit for the first time.
“We were gonna be in front of the entire Puma team and talk about this collection, talk about what the future could hold,” Petrick says. “There were so many positive ideas about what we could do down the road. He was so enthusiastic about the brand, and I think that the sky was the limit. To have that happen in that moment was just crushing.”
Johnson still made the trip to Europe to clear his head and represent the man he called his brother. He left early to return to L.A. for Hussle’s funeral on April 11, held at Staples Center before one final victory lap around South Los Angeles with a procession spanning 25 miles. In the ensuing months of Hussle’s death, Petrick confirmed the posthumous continuation of his partnership with Puma while speaking at The Wall Street Journal’s Future of Everything Festival. Billboards and posters teasing his collection soon went up across L.A., featuring “TMC” in white letters and an image of Hussle, head down above praying hands, from his final Puma photo shoot. Johnson remembers that day vividly, with one moment standing out to him. After the shoot wrapped, true to Hussle’s appreciative character, he went around the room and gave everyone on set a hug.
“To this day, it still doesn’t seem real that he’s gone,” Johnson says. Now, it’s only right that he and Puma celebrate Hussle’s legacy with his long-awaited collection. In less than two years as partners, Puma and Nipsey Hussle have become synonymous.
“It’s bittersweet, because you wish he was here to enjoy this moment with the TMC family and Puma,” Johnson says. “But I do believe he’s somewhere smiling down, like ‘Yeah. Y’all did it.’ ”
Back in March, a smirk flashed across Nipsey Hussle’s face. Pictures of him and DJ Khaled in the studio had surfaced on social media. The two had known each other for some time, even joining an investment group last year in an attempt to purchase the luxury Viceroy Santa Monica hotel. But how would a collaboration between the two sound, he was asked on Power 106’s The Cruz Show.
“It’s crazy,” Hussle said. “It’s like a real album favorite, you know what I’m saying? It’s one of them ones I think you gon’ appreciate the album for.”
Three weeks later, Hussle would be gunned down in front of his Marathon Clothing store near the corner of Crenshaw and Slauson in Los Angeles. Hussle’s death reverberated worldwide. Former President Barack Obama wrote a letter read to mourners at his funeral, a massive gathering held at the Staples Center in his hometown of Los Angeles. In the month and a half since Hussle’s death, he has become almost a religious figure in hip-hop. He was a man who stayed, in his words, “10 toes down” to the community that he not only represented and believed in, but also invested time, money and, most importantly, his soul in.
That was the background when a flood of new music and projects invaded streaming services on May 17, including Megan Thee Stallion’s Fever, Tyler, The Creator’s IGOR and Chance the Rapper’s “GRoCERIES.” Yet another project, Khaled’s Father of Asahd, carried with it a sense of wistfulness. Not just because the typically loquacious Miami-based DJ adopted a reserved approach for the album’s rollout. But also because it includes a cut called “Higher,” a collaboration with himself, singer John Legend and Hussle — the first new work from the rapper since his death.
Khaled announced a day before the album came out that Hussle’s death had changed the energy behind the album. “Higher” “reminds us that vibrating on a higher level was the essence of Nipsey’s soul,” Khaled wrote in a statement posted on Instagram. All of the song’s revenue, he said, would go to Hussle’s children, Emani and Kross.
Before his death, Hussle stressed the record and the visual’s importance. It wasn’t intended to be a No. 1 record. But “Higher” would undoubtedly resonate in a way no Khaled record had before. “It almost sounds like church,” he said.
With Hussle decked in a fitted blue satin shirt and pants, his angelic aura in the visual for “Higher” is no coincidence. Though not as morbid as Tupac Shakur’s “I Ain’t Mad at Cha” video — like “Higher,” the last one Shakur filmed before his death — it is part history lesson and part manifesto.
“My granny had 13 pregnancies and has two kids. She had 11 miscarriages from my uncle to my mom,” Hussle revealed earlier this year. “She was just telling me, ‘Imagine if I would have gave up on my 10th miscarriage, my ninth miscarriage.’ … I never thought about it. I wouldn’t be here. You can never repay your mom, your granny, with material s—. You gotta repay them with standing up in life, being something they could be proud of.”
Even through the pain his grandmother endured, he was a product of her faith. Her relentlessness. Her pride. Her love. “My granny 88, she had my uncle and them/ A miscarriage back-to-back every year for like 10,” Hussle raps on “Higher.” “Pregnant with my moms, doctor told her it was slim / Was bed rode for nine months, but gave birth in the end.”
A sense of peace amid chaos looms over “Higher.” It is apt, too, considering the concern expressed by Hussle’s team on the day of the video shoot at an Inglewood parking structure in late March. Security was added to prevent an attack on Hussle, TMZ reported. Whatever tumultuous energy surrounded him that day, Hussle appeared to handle it with street-savvy grace.
Maturity isn’t necessarily a product of age. Instead, maturity evolves through life experiences and how a person chooses to grow. Careening through his parents’ love story into his own with actress Lauren London, he says on “Higher”:
“Pops turned 60, he proud what we done / In one generation, he came from Africa young / He said he met my moms at the Century Club / Los Angeles love kinda like Hussle and Boog / Mani turned 10, Kross turned 2 / Startin’ to see this life s— from a bird’s view.”
That evolving sophistication, akin to what happened with Biggie Smalls, is a painful musical “what if” he leaves behind.
“[Nipsey and I] used to talk. We gotta go. We don’t know if we gon’ go at 80, 60, 30 or 20. But the one thing is to make sure when you go, you go the right way,” Samiel “Blacc Sam” Asghedom, Hussle’s older brother, said, fighting back tears at the funeral last month. “You stand up for what you believe in.”
The edict the Asghedom brothers lived by is at the heart of both the song and the video for “Higher.” From the obvious gospel influences to Legend’s mammoth presence and the video’s references — the 25-second mark symbolizes the gates of South Central heaven in the form of his partners in the street opening up as Hussle, back turned, stares at a bright beam of light — the song feels Hussle’s entrance into the same heavenly ghetto his idol Shakur once eulogized.
“South Central state of mind, high crime rate / Homicide, hate, gang banging’ll get you all day” — Hussle forecast the environment he grew up around and died attempting to shift the narrative it carried. But not before the song’s hardest-hitting and most painful bar: “And look at my fate.” Unless other tracks are tucked away, those are the last words we’ll ever see Hussle spit in a music video. It’s inspiring, yet chilling. Stirring, yet macabre. “Higher” is a fitting connection to a life whose spirit will loom over hip-hop, the home turf that now bears his name and a promise he made only months earlier.
“I’d just like to have laid the blueprint down that other people could follow that come from similar situations,” Hussle said of how he wanted to be remembered. “Elevated my team, my family, myself and inspired [others]. [That] would be the most important thing looking back 10 years from now.”
“Lookin’ back at my life make my heart race / Dance with the devil and test our faith, he waxes. I was thinkin’ chess moves but it was God’s grace.” “Higher” feels like the soundtrack that accompanied Hussle into the afterlife.
“Higher” is a beautiful reminder of who Hussle was as a man and artist, and also a tragic reminder of the reality he leaves behind. The first release from a deceased artist, in particular one slain in the manner Hussle was, is always a unique experience. There’s a human desire to have one last conversation with a loved one who has died. In the days after Hussle’s death, his music streams increased by nearly 2,000 percent. But moving forward, this is the new normal. We watch Nipsey while Nipsey presides over the marathon he mandated continues even without him.
Editor’s note: This story contains explicit language.
Right now, the Los Angeles Clippers are battling the reigning champion Golden State Warriors in the first round of 2019 NBA playoffs — despite being projected before the season to win just 20 games. Expectations weren’t high for the Clippers at the start of the 2000-01 season, either. Back then, on paper, the Clippers were the worst in the NBA.
“Led by the 19-year-old Darius Miles, the Clippers could be one of two things” read the final sentence of a New York Times’ NBA season preview, “one of the league’s most exciting young teams or a maddening bunch of knuckleheads still trying to learn the game.”
In June 2000, the Clippers had drafted Miles, a 6-foot-9-inch forward, out of high school with the No. 3 overall pick. Fifteen selections later, the Clippers took Quentin Richardson, a sophomore swingman from DePaul University. The two shared the same home state — Richardson a native of Chicago, and Miles from the streets of East St. Louis, Illinois. They’d known each other since they were kids. And in Los Angeles, they became “The Knuckleheads” — a duo recognized across the league by their on-court celebration of two taps to the head with balled-up fists.
In their only two seasons together with the Clippers, Miles and Richardson emerged as a cultural phenomenon. Michael Jordan handpicked the two phenoms to endorse his brand, and spoiled them with every pair of Air Jordans imaginable. They appeared on magazine covers, and made cameos together in films and on television shows. And both players had the respect of the early-2000s community of hip-hop. “For a minute there, we really were the culture,” Miles wrote in a first-person essay for The Players’ Tribune, published in October 2018 and guest-edited by none other than Richardson.
Now, nearly two decades after being drafted together, Miles and Richardson are the retired NBA veterans with their own podcast. Of course, it’s called Knuckleheads, and just nine episodes in after its February debut, it has a 4.9 rating out of 5 on iTunes.
In the spirit of the podcast — which has produced unfiltered interviews with NBA stars from Allen Iverson and Gary Payton to J.R. Smith, Kyrie Irving and Kevin Durant — The Undefeated chopped it up with The Knuckleheads about everything from the night they were drafted, to the sneakers they wore in the league and the journey of their friendship.
How did you two meet?
D-Miles: AAU ball brought us together …
QR: Many years ago.
D-Miles: Q’s AAU coach came down to Southern Illinois …
QR: Larry Butler …
D-Miles: … Yeah, Butler was looking for players to play in a ‘spotlight’ he was having. It was the top Illinois players from the state. We’d come down and play in … kinda like a camp … When I came down, that was the first time I saw who Q was … When Larry saw how good I was, he invited me to a tournament and had me play [on his team] two grades above me. He had me playing with Q and them.
QR: Me and D-Miles hit it off from there. Once he began playing AAU with us and would come to Chicago, he would normally stay at my house. He would stay the weekend, and that’s how we got tight.
Fast-forward to the 2000 NBA draft. Was there any idea that you’d both get picked by the Los Angeles Clippers?
D-Miles: We were going through the draft process together. But we never thought it would be a possibility to play on the same team … We didn’t even want to go to the Clippers…I don’t think anybody wanted to play for the Clippers. When I ain’t get picked No. 1 or No. 2, the Clippers weren’t gonna pass on me. They picked me anyway, even if I didn’t wanna go there … Q kinda slipped in the draft.
Q: We didn’t think there was an opportunity for us to play together because the projections were so far apart. He was a top-5 projection. I was anywhere from nine to 20. It was a big gap. And neither of us worked out for the Clippers.
D-Miles: After the draft, we hop on a private jet and go to L.A.? I couldn’t have written it no other way.
How did it feel to be together — at 18 and 20 years old — living in Los Angeles?
D-Miles: We didn’t live close to each other…But we was with each other, shittttt, every day probably.
This is always the first question you ask guests on the Knuckleheads podcast. Who was the first player in the league to bust your ass?
D-Miles: The first one to really give me a lot of buckets was Chris Webber. He was jumping hooking my ass to death. I think he had like 35 or 36. I felt like, I at least got 28 or 30 of them points. Seem like he was scoring every time he got the ball on me.
Writer’s note: On Jan. 27, 2001, Sacramento Kings power forward Chris Webber scored a game-high 33 points and 11 rebounds against the Clippers and a 19-year-old D-Miles, who finished the night with a team-high 16 points.
QR: This was early in my rookie year … I think it was in preseason. We’re out in Denver. This was the first time about to go deal with the altitude. The player was Voshon Lenard. You’re like, Who is VoShon Lenard? I knew he could play. I knew he could hoop, but I was being disrespected out there. The first timeout came at six minutes, I came and sat down … matter fact, D-Miles and Keyon [Dooling] was sitting on the bench. They looked at me and just started laughing. My man had the quickest 17 points I’m talking about in the first six minutes, though … Firing my ass up! Giving me post work … hitting 3s … pump fake, one-dribble pullup. He was cooking my ass. And I was dead tired … But I did get him back! He was on the team when I got career-high against the Nuggets on New Year’s Eve [in 2003]. I had 44 on they ass.
You two have probably told this story a million times — but how exactly did you two land with the Jordan Brand?
QR: One of the best moments ever. If anybody knows MJ, you know about his Flight School camp for kids. And they would have some epic counselor games … Flight School used to be held at UC-Santa Barbara … two weeks … two sessions. When I went when I was in college, they brought Darius because he was one of the top high school players. We were both counselors. It was our first time going. Fast-forward to after we get drafted by the Clippers, we’re in L.A., which is an hour [by car] from Santa Barbara. When August comes, we’re like, ‘Man, we’re gonna go out there to the Jordan camp …’ because the runs used to be really good … At this point we had no Nike deal, but AND1 was courting us really hard. They had Larry Hughes, and a few guys we looked up to. We were rocking a whole bunch of AND1. After we get through playing pickup, MJ looked at us like … ‘Why y’all got all this AND1 stuff on? I thought y’all was Nike guys.’ Me and D-Miles were like, ‘We wanna be Nike guys…but a contract ain’t happened.’ He was like, ‘Don’t even worry about it. Y’all gon’ be with us.’ We didn’t even know quite what that meant.’ Because Jordan Brand wasn’t what it was going to be. He just had the first years of it with Ray Allen, Derek Anderson, Eddie Jones, Vin Baker and Michael Finley … Then our agent Jeff Weschler was like, ‘I don’t know what happened, but Michael called up Nike and you guys are gonna be with him on some special team.’ We started getting flooded with the most gear you could imagine. Today they don’t give the same amount of gear they used to give. We got everything they made … Stuff that you wouldn’t wear, stuff that you have to give away because it was so much. We were literally in heaven.
View this post on Instagram
A post shared by Darius Miles (@blackking.21) on Apr 13, 2019 at 6:46pm PDT
What were favorite Jordans to play in?
D-Miles: Mine were the patent leather 11s … I watched Jordan my whole life, so when we had the opportunity to put them patent leathers on, I was just on superstar status. Nobody else in the league were really wearing these.
QR: We wasn’t those kids that were fortunate enough to have every pair of Jordans. My first pair I ever had came when I played AAU … My pops…the most expensive pair of shoes he was gonna buy me that were cool were Air Force 1s because they were $49.99 back then. My pops didn’t believe in buying Jordans that he knew I’m about to run through in two days … So for us to start getting Jordans? It was out of this world. Coming from Chicago and East St. Louis, being MJ fans, watching everything he did on WGN and public TV — for us, it was a dream. And every kid we knew from our hometowns were like, ‘I can’t believe y’all are on Team Jordan.’ And we could give all our friends, our family, our parents all the Jordan stuff they wanted … That was almost better than money to us at that point.
Do you still have a lot of your old Jordan PEs?
D-Miles: I just have a few. I left and went to Reebok, and I was under Allen Iverson’s line. Most of the Jordans I had, I gave them to these two kids. One was from Texas, and the other was from Memphis. My momma kinda built a rapport with they moms, and they was like me — young kids wearing a size 18 … So they didn’t have no options for shoes. So me and my mom shipped them out, I wanna say 40-50 pairs of shoes apiece. When my mom did it, all three moms were on the phone boo-hoo crying.
What’s your favorite PE?
QR: Awww, man. That’s hard for me to say … I was fortunate enough to play for teams that weren’t close to the Bulls colors. So a lot of my shoes were different. I think I would have to go with my Clippers, Knicks and Suns PEs … So I probably would go with the Knicks 2s or 5s. But then my favorite pair of shoes to play in — it didn’t really matter which color — were the Retro 13s. I have those is Phoenix and Orlando colors. The Phoenix ones I had different flavors. I had purple and white ones, I had orange and white ones, I had all-black with orange trim. Those 13s, were the most comfortable shoe for me to play in, because they’re wide and I got wide, flat feet.
View this post on Instagram
A post shared by @ qrich on Apr 23, 2013 at 8:54pm PDT
D-Miles: Mine are the ones I wore in that picture with Udonis Haslem. I was so used to seeing red and white shoes when I was with the Clippers. But I got to the Cavs, it was different colors. When they sent me those bright orange ones, I loved them. You don’t even know.
View this post on Instagram
A post shared by Darius Miles (@blackking.21) on Apr 2, 2019 at 6:18pm PDT
QR: I’m telling you — the orange did something! They looked superdifferent than any Jordan you’d ever seen. Back then, you’d never seen an orange Jordan.
You two appeared in a commercial for the Air Jordan 17. What comes to mind when you think of that shoot?
D-Miles: Spike Lee. We grew up on Jordan and all the Jordan commercials. When we heard Spike Lee was finna do it, when knew it was a big, big deal.
QR: We thought we was Hollywood, boy!
Writer’s note: The Air Jordan 17, crafted by African-American footwear designer Wilson Smith, drew inspiration from the “improvisational nature of jazz.” The 30-second, Spike Lee-directed spot, featured Miles and Richardson playing maestro on the court, and debuted a special remix the Gang Starr track “Jazz Thing,” which the hip-hop duo originally co-wrote with saxophonist Branford Marsalis.
D-Miles: It was an honor. A real, true blessing. Spike is such a legendary director, and it was with Jordan Brand.
QR: It was like, ‘We’re about to have our own Jordan commercial … We really have arrived.’ Me and my bro, together, in a commercial … We went to New York to do it. You get there, and it’s like, ‘Spike Lee is shooting it! … Marsssss is shooting it! This is epic.’ We had our own trailers. They got the gear laid out for us. That was the first time I thought, ‘I’m a star … We some stars up in here, boy!’ This was all new to us. Stuff that you dreamed about as a kid. But to actually live it, it was super dope.
D-Miles: Then to hear Spike Lee, when we first met him, say ‘D and Q.’ Like, ‘Oh, he knows us.’
And you can’t forget the Jump Men cover of Slam Kicks …
QR: I have a copy up in my office.
D-Miles: Back then, Kicks was big. There were other magazines that were bigger, but we were just happy to do anything with anybody who wanted to mess with us. We came straight from the streets, so we dressed a certain type of way. Of course, they were giving us drip, we put it on. We weren’t the typical people wearing that gear. We turned the jerseys backwards, do-rags on, hats cocked …
QR: I got a do-rag, with a headband on, hat to the back. I got a pinky ring on! We both got big ass chains on. We were Allen Iverson’s babies. We were A.I.’s lil bros. That was the culture. That was what was going on. That was part of why people took to us. We were them — kids. We were 18 and 19, playing in a grown man’s league, representing other 18- and 19-year-olds. We dressed like them and did things like they did. We were trying to get into Hollywood clubs. We were too young, couldn’t get in … Literally, we showed up to training camp with Super Soaker guns. Media day, the first day of training camp, and we have those big ass Super Soakers strapped over our shoulders. They looked at us like, ‘What the hell is going on?’ … We were having fun, for real. And the best part about it was we were on this adventure together. Doing things that we never could’ve dreamed of. We got to spend New Year’s at Shaquille O’Neal’s house. And it was crazy. Like a fucking movie. We’re at Shaq’s big ass crib in L.A. To kick it with Shaq and be around him was enough … But Shaq was really rocking with us. He was showing us a good time and embracing us. Like, this is Shaq!
Where did that style come from — especially the backwards jerseys?
D-Miles: Kriss Kross started it, but that was just hip-hop culture. We grew up in hip-hop culture. The trend had kinda died down, because Kriss Kross did it in the early ’90s. Nobody was really taking chances, especially during photo shoots, except for Allen Iverson. We were young. Didn’t really care what people thought about us. It’s real traditional when you do photo shoots. They tell you to put your hands on your hips, like you’re a superhero. Put one hand on your hip, hold the ball on the other side. I used to be like, ‘Nah … ’
What was your relationship like with MJ during his last few years in the league?
D-Miles: Once MJ came back to the league [in 2001], we’d already known him for six or seven years, and it was a blessing. I love when I see the picture of me standing on the court next to Michael Jordan. I got that in my house. Those moments, those games we played against him, I’ll cherish them forever. We were on a West Coast team, so we only played him two times a year. But those times we played them those last two seasons? It was a dream come true.
July 30, 2002: D-Miles, that’s when you got traded from the Clippers to the Cavaliers.
D-Miles: One of the worst days of my life. I ain’t wanna leave, or play with nobody else. I didn’t know how good I had it until I got traded. The crazy thing about it is when I did get traded, I was doing the movie The Perfect Score. I was all the way in Vancouver, when I heard the news like, ‘What?’ It wasn’t a good feeling. But I did understand the move. I loved Andre Miller. He led the league in assists on the worst team in the NBA. So I understand why the Clippers traded for him. But, I wanted to stay.
Writer’s note: The Clippers traded Miles and power forward Harold Jamison to the Cleveland Cavaliers in exchange for point guard Andre Miller and shooting guard Bryant Stith.
QR: We were kids. We were having all this fun. And that was the first time it was like, ‘This is a business … This is real … This ain’t a game or haha fun.’ … I love Andre Miller to this day, but I didn’t want that trade to happen. I was upset. I was mad. I was hurt.
Can you pinpoint an NBA friendship quite like D-Miles and Q since you guys?
D-Miles: A lot of guys didn’t grow up together like we did. We were around each other when we didn’t have money. One of the bonds I do see that’s close to what me and Q got is Udonis Haslem and D-Wade. They’ve played so long together that they got that brotherly love like me and Q got. They changed that culture in Miami.
QR: They’ve been together for so long on the same team and same journey. And I don’t even count when D-Wade left. Let’s just throw that whole Chicago and Cleveland window out …
D-Miles: When did that happen!?!
QR: UD and D-Wade played their whole 15, 16 year careers together. They came in, got married, had families, brought kids up at the same time, have businesses together. They rebuilt that organization. But I’ve known Darius since he was in seventh grade, and I was in ninth grade. We got drafted together, played together and now 20 years later, we’re doing a podcast because we’re still tight like that.
How’s it feel to be reunited on the Knuckleheads podcast — and why was now the right time for it?
QR: The thing that makes the podcast is so dope, is it happened organically, almost accidentally. I did my story with The Players’ Tribune. He did his story with The Players’ Tribune. A third party was like, ‘Y’all should do something together.’ And D-Miles, he was originally opposed to the whole media thing. He was like, ‘I don’t want no microphones in my face.’ I’m moving into the media space, so I was open to it. We did a trial demo here on my patio, and it was cool.
D-Miles, is it weird being on the other side now — asking the questions instead of answering them?
D-Miles: It’s definitely weird. I’m not sure if I’d do too much more after this. Like Q said, I’m not big on microphones or cameras. I gotta feel comfortable to let my personality go. Kinda like how you see NBA players now. It’s hard for them to let themselves go, because they don’t want nobody to take what they say the wrong way, or their actions be misconstrued. So you kinda got your guard up. With the podcast, I can kinda let go, laugh, joke and not worry.
QR: We’re tryna spark a real conversation. We don’t feel like we’re going to interview this person, that person. We feel like we’re about to see what’s up with this person and that person.
Are there any players you really want to get on the podcast?
D-Miles: Michael Jordan.
QR: That’s the GOAT. That’s our unicorn. But we got a lot of other players already committed that we can’t really share right now. We have some really, really, really big and good names … for season two.
What do you think you two have meant to basketball, and the culture, in the past two decades?
D-Miles: We carved out our space. I think that’s why we get the love and the respect that we get now. It’s overwhelming, and I’m definitely thankful and blessed to even have that. I only played two years with the Clippers, but every time people see me, they associate me with being a Clipper. I think it’s dope.
QR: I’m just superhumbled … I appreciate all the love, respect and support we get, from people who rocked with the Clippers. And we also get a lot of people that talk to us about the fact that we had that little bitty part in Van Wilder. It’s unbelievable to me how many people acknowledge that … To still be able to do stuff with D twenty years later, and they still remember us? People still remember that celebration, and still rock with it. That’s really cool to me.
This interview has been edited for clarity and length.
“When you seen so much death you start dealing with Christ / If you ever make it out you give em different advice / Put my truth in this music hope I’m givin’ em light / Just another flawed human trying to get this s— right…”
— Nipsey Hussle, “Blueprint” (2016)
LOS ANGELES — Ermias Asghedom was Marcus’ boss at Marathon Clothing, a tech-friendly shop located near the corner of Crenshaw and Slauson in South Central Los Angeles. Ermias “Nipsey Hussle” Asghedom, with a team of business partners, owned and operated the store, a neighborhood staple since it opened nearly two years ago. Hussle was shot and killed in front of his store in the afternoon of March 31. A suspect has been apprehended. Hussle’s funeral, to be held at Staples Center — home to the Los Angeles Lakers, Clippers and Kings — is set for Thursday, after what is reported to be a 25-mile procession.
Hussle’s “Smart Store” was a definitive moment for South Central. The space was Hussle, a child of cracked concrete, not only giving back but planting deep roots in the community where he was born and raised. The neighborhood came out in droves to the store, as did celebrities such as Russell Westbrook, DeMarcus Cousins, 21 Savage, Jim Jones and Hussle’s longtime partner, the actress Lauren London. “I remember being shot at by the police in that parking lot,” Hussle said earlier this year. “Getting taken to jail, raided in that parking lot … to actually owning that building.”
View this post on Instagram
Join Us for the Celebration of the Life & Legacy of Nipsey Hussle ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thursday, April 11th 2019 – Staples Center ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For free tickets & additional info please visit: Staplescenter.com/NipseyHussle
A post shared by Nipsey Hussle (@nipseyhussle) on Apr 8, 2019 at 2:52pm PDT
Marcus (not his real name), though, is a young man from around the way and was hired shortly after Marathon opened by Hussle’s brother and Marathon co-owner Samiel “Blacc Sam” Asghedom. “Nipsey just set off that vibe,” Marcus said via FaceTime. “You wanna be just like him. He’s not just a rapper. [He’s] a motivation. Even me working there, seeing him all the time when he comes through, you’re like, ‘Oh, s—. It’s Nip!’ You can see him every single day and it’s still a shocking surprise.”
The two bonded over financial literacy. Marcus yearned to learn more about investing and stocks. Hussle loved to create a cycle of independence those around him would take pride in. “Lead to the lake if they wanna fish,” he rapped on “Hussle and Motivate” from his Grammy-nominated 2018 Victory Lap (which re-entered the Billboard charts at No. 2 this week. Marcus, like Hussle, wanted his money to make money. “[Our last conversation] was more of a business talk.”
On the afternoon of March 31, Marcus was working in the stockroom. Loud pops rang out. He figured they were from nearby construction sites, but something told him to walk outside and check. Chaos had erupted in the parking lot of Marathon. The pops were actually gunshots. “I just seen him laying there,” Marcus said. “He was still breathing, still fighting, but the conditions were critical. It was blood everywhere, man.” Two other men were also hit.
Instead of panicking, Marcus called Samiel Asghedom. Marcus said he attempted to console co-workers and, as he puts it, to “be mentally cool and stable in that situation.” Hussle died a short time later. Two days later, alleged gang member and struggling musician Eric Holder, 29, was charged with his murder, two counts of attempted murder and possession of a firearm by a felon.
View this post on Instagram
A post shared by Lauren London (@laurenlondon) on Apr 2, 2019 at 4:58pm PDT
Hussle’s death capped what Los Angeles law enforcement officials are calling a “troubling surge” that included 26 shooting victims and 10 fatalities over a week. The Los Angeles Police Department police chief stated last week that Hussle and Holder knew each other and the “dispute” between the two was a “personal matter.” Tears led to questions. What exactly did Nipsey mean by his last tweet? What was going through his mind in his final moments? His partner, London? His family? Did he know how much his death would shake South Central?
“You get your real random moments [when you think about it]. I think about Nipsey before I go to bed,” Marcus said. “I just been keeping my mind distracted.” While the world mourns Hussle’s death, all it takes is standing in the parking lot of the Fatburger restaurant near Marathon Clothing for a new truth to become clear. Hussle was well on his way to becoming a global star in the entertainment universe. And when he was pronounced dead, Hussle took a piece of South Central Los Angeles with him.
They love me all around the world, my n—a / What’s your problem?
— “All Get Right” (2013)
Grief’s black cloud is everywhere. Washington, D.C., Miami, San Diego, Milwaukee, Philadelphia, New York, Atlanta, Houston. London and Addis Ababa, Ethiopia. Fans in these cities have paid respect to Hussle through candlelight vigils. Celebrities are deeply moved, some to tears: Westbrook, Snoop Dogg, LeBron James, Rihanna, Beyoncé, Meek Mill, Issa Rae, Jalen Ramsey, Drake, John Legend, YG, Kawhi Leonard, Stephen Curry, James Harden, Odell Beckham Jr. and countless others. Both Hussle’s hometown basketball squads, the Lakers and Clippers, paid homage to him. The Eritrean community (Hussle’s father was born in Eritrea) was hit noticeably hard.
Some fans find solace in Hussle’s music — even as hip-hop struggles to find peace just six months after the soul-shattering death in September of Mac Miller. Hussle’s childhood poems — unearthed by an elementary school classmate, revealing a child with vision and empathy beyond his years — have gone viral. Many think constantly of Lauren London and his children, Emani and Kross, as well. There’s also the too-familiar, agonizing pain of Hussle’s parents, siblings, close friends and others — survivors of gun violence, struggling to make sense of it all.
What has so struck countless people — such as Rep. Karen Bass, who’ll honor Hussle this week on the House Floor — was Hussle’s philanthropic and entrepreneurial spirit. There were his real estate ventures — such as placing a bid on luxury beach hotel Viceroy Santa Monica with partners Dave Gross, DJ Khaled, Luol Deng and others. There’s the community pride via Hussle’s advocacy of Destination Crenshaw, a 1.3-mile open-air museum that pays homage to the black history and art of Crenshaw Boulevard. He was active in community revitalization projects, such as refurbishing and reopening L.A. skating rink World on Wheels.
He also launched Vector90, a coworking space, and Too Big To Fail, a science, technology, engineering and math pad where young boys and girls could obtain professional development skills. Deeply personal for Hussle was eliminating the gap between Silicon Valley and children in his Crenshaw community.
Hussle’s death has shifted pop culture’s needle unlike any since Prince nearly three years ago. Hussle’s homegoing service figures to be the biggest funeral — upward of 12,000 are expected — in Los Angeles since Michael Jackson’s a decade ago.
Staples Center sources say that some of Hussle’s friends will be sending signed National Basketball Association memorabilia. This includes Westbrook’s 20-20-20 game-worn jersey and and sneakers, as well as jerseys from LeBron James, Kawhi Leonard, Lou Williams, James Harden, Isaiah Thomas, DeMarcus Cousins, Kyle Kuzma and others — all featuring personal handwritten messages to Hussle. At the base of his loyal fanship, which includes these star athletes, is Hussle’s mission to have been the master of his fate and captain of his soul.
This mindset resonated deeply with fans: “Royalties, publishing, plus I own masters,” he boasted on “Dedication.” “Taught you how to charge more than what they paid for you n—-s / Own the whole thing for you n—-s / Re-invest, double up then explained for you n—-s” was his truth on “Last Time That I Checc’d.”
This being Los Angeles, there is no shortage of celebrity deaths. Eazy-E died of complications from AIDS. Hattie McDaniels of breast cancer at 57. Michael Jackson died of cardiac arrest, Richard Pryor of multiple sclerosis. Whitney Houston and Ray Charles both died in Beverly Hills, California. Sam Cooke, Sen. Robert F. Kennedy, Marvin Gaye and The Notorious B.I.G. were all murdered in the city. Tupac Shakur’s spirit eternally looms over the City of Angels, although he died in Las Vegas.
But Hussle is the first musical artist of his stature, native to Los Angeles, to die in such a violent manner. Hussle’s bodyguard, J Roc, retired immediately because he was so overcome with grief and survivor’s remorse. “I would switch places with you any day,” he wrote. “The world need you here … ”
School officials in South Central spoke off the record to say students have been deeply shaken by the tragedy. Who do we look up to now? some ask. Others remain committed to continuing Hussle’s marathon. Others wonder if this endless cycle of violence is the life they’ll always be forced to endure.
“Losing someone like [Hussle] … he was proud to be from here. He was never afraid to represent and say what he’s done in his life — good and bad. It’s tough to swallow that,” says Los Angeles music reporter and photographer Mya “Melody” Singleton. “He was only 33. He was blessed to know what he was put here on this Earth to do. … To lose a changemaker like that, it just feels like a sucker punch to the gut. How could you take such a good person like that?”
Making sense of senselessness is an exercise in futility. Hussle’s death gave immediate rise to countless conspiracy theories. And a running sentiment is that Hussle was killed over jealousy and hate. Hussle, a man of both principles and flaws, didn’t always say the right thing at the right time, but did tend to own up to his shortcomings. And when discussing Hussle’s death, in particular in Los Angeles, it’s important to look at and listen to to black women. He gushed over having his grandmother in his final video. His mother, Angelique Smith, shared a poignant message about strength, fearlessness and empathy. Samantha Smith, Npsey’s sister, honored her brother as a real-life “superhero.”
“I need you, I need you please let me hold you again,” she wrote in a heartfelt Instagram post. “I love you forever, and I will cry forever.”
“I’m feeling heroic but life is a dice game / And they dare you to blow it / You might get a stripe man, but that ain’t gon’ pay for the strollers.” Like so many Hussle lyrics now, this one from 2016’s “Picture Me Rollin’” — about his daughter, Emani — is agonizing to hear: “It’s never enough to console her / Telling, your daddy’s a soldier / She needs you right now in this moment / Not dead on your back pushing roses.” Hussle’s relationship with London was another growing branch on his tree of life. The two first met in person at The Marathon Clothing. London called Hussle her best friend, sanctuary, protector and soul in her first public statement after his murder.
“When I think of myself as a black woman, and him as a father, and I think of him having Lauren as his partner, I feel like that has to be one of the worst nightmares that any black woman can go through,” says Singleton. “I think about [his children, Emani and Kross] and what they’re gonna have to endure as they get older. I thought [he and Lauren] were one of the cutest couples. It was so cool to see that they really were each other’s equal. And it’s heartbreaking to see that she has literally become part of a sisterhood that nobody wants to be in.”
The despair is palpable for Los Angeles DJ Iesha Irene. “I knew Nipsey knew this. [But] I just want black men to know we really ride for y’all. Nobody is gonna understand you like us. Nobody is going to love you like we do. Even when you leave this Earth, we still mourn you in death. It makes me sad that the world doesn’t love you as much as I do.”
“Where Nipsey got caught up is where so many other n—as got caught up,” says my Uber driver, Chris. He’s a Watts native. Chris didn’t like when a clearly grieving Westbrook, a Los Angeles native, apparently shouted out Hussle’s Rollin 60’s Crips set after his iconic 20-20-20 (equals 60) triple-double against the Lakers on April 2.
“You can’t have one foot in the game and one foot out. It’s just not how this works. But beyond all that … Nipsey … should be saluted because, while I wasn’t the biggest fan of his music, it’s no denying [he] had a good heart, regardless who he banged with. He was actually doing something positive. That’s more than I can say for a lot … out here. But still, if you from here, you know how they get down. And Russ from here!”
“Here” are the ’hoods of Los Angeles — and there’s a long and complex history of gang culture. Yet on April 5, hundreds of Bloods, Crips and other gang members held a private a ceremony at The Marathon Clothing. Leaders from Compton, Inglewood and Watts met the day before and decided to honor Hussle with a peaceful demonstration.
“We having a gang truce and rally so all the different gangs in L.A. can get together and celebrate the life and gift of Nipsey,” said Eugene “Big U” Henley, a 60 who managed Hussle during his career’s early stages. “It’s a lot of people who were calling who said they wanted to get together and come to the vigil and pay respect.”
Most are taking a wait-and-see approach, but there is some hope that Hussle’s death can produce some change moving forward, both within gang culture and in the city and country’s collective mindstate.
“I don’t know if we’ll ever recover from this,” says Irene. “But … I would like to hope that these gangs continue not just talking the talk for the sake of what’s going on right now. I would hope that they continue to promote unity. Beyond that, I hope that the rest of the nation, especially us as black people, [we] take notes from what Nipsey was doing, and what he was trying to do and what he did do, and try and implement that in our daily lives.”
The walk to Hussle’s memorial is nerve-wracking. LAPD officers are blocking off streets but mostly keeping to themselves. The Nation of Islam distributes copies of The Last Call with Hussle on the cover while directing pedestrian and street traffic. But along the way, so many landmarks command attention. There’s the liquor store where part of the “Rap N—as” video was filmed. The ’hood staple, Woody’s Bar-B-Que. The Slauson Donuts where Hussle and London did a portion of their recent, and now painfully immortal, GQ shoot. There’s the sign on a garage door, alongside photos of Muhammad Ali and biblical passages, that says, “LET THE HEALING BEGIN … ”
“Racks in the Middle,” the last single Hussle released before his death, now sounds like a self-created eulogy, and it blares from cars. Those walking on the sidewalk rap along with Hussle. Others passionately sing Roddy Rich’s hook. It’s like Shakur’s “I Ain’t Mad at Cha” was 23 years ago — a goodbye first to his slain best friend Stephen “Fatts” Donelson. Then to himself. “We just embrace the only life we know / If it was me, I would tell you, ‘N—a, live your life and grow’ / I’d tell you, ‘Finish what we started, reach them heights, you know?’ ” Hussle’s cries kick down the doors of the soul.
Because his voice booms out of every car speaker, the closer The Marathon Clothing becomes, the harder it is to make out which Hussle songs are playing. The black All Money In (his record label) truck still sits in the parking lot, as does (at least as of last week) his black Mercedes GLE 350. In front of the Shell gas station at the corner, locals sell paintings and portraits commemorating Hussle, while music directs mourners to an informal memorial’s line. South Central’s ode to its own royalty.
The line lengthens as afternoon transitions to dusk. To get to the parking lot and the memorial, mourners must walk through the same alley Holder ran through once he permanently altered the course of Crenshaw’s history. This is walking through trauma to attempt to deal with trauma. Perhaps no better description of life in the ghetto. “Put a circle around Nipsey,” a man says, holding a slab of ribs while waiting in line, tears streaming down his face from behind black sunglasses. “He put a circle around us.”
The number of mourners on the evening of April 6 reaches nearly 500. A potluck of ages, races and ethnicities converge on Hussle’s final living place. Saying goodbye is what brings them all here. Love for Hussle keeps them. African Americans are 20 percent more likely than the overall population to suffer from severe mental health problems. Among these conditions, is post-traumatic stress disorder: black people are more likely to be victims of violent crime. Black children are more likely than other children to witness violence. It’s difficult not to think of these hurdles walking around Hussle’s ground zero.
For many, this isn’t their first makeshift memorial. Nor will it be the last. Barriers block off the parking lot where Hussle last stood. That’s part of the moment’s symbolism too. Hussle died on the land he owned. Now the neighborhood tries to piece together how life goes on without him.
Outside what was long ago dubbed by the community as “Nipsey’s Fatburger,” a man and woman console one another through conversation. “You going to the funeral?” she asks. “We have to. We owe that m—–f—– that much.”
“Hell, yeah, I’m going to that m—–f—–,” responds the guy, pulling on a cigarette. “Without a m—–f—ing doubt.”
Similar conversations are heard inside the Fatburger. “It’s a shame Nipsey had to die for the ’hoods to come together like this,” a woman says, eating her fries while looking at the different gang sets and neighborhoods standing in line for food. “I guess … everyone needs a reality check and a starting point. If they come together, and we stay together, at least it feels like Nip didn’t die in vain.” That’s true, yes, but 3420 W. Slauson Ave. is, unfortunately, rap’s newest public tombstone. It follows Koval and Flamingo in Las Vegas and Fairfax Avenue and Wilshire Boulevard only 7 miles from where Hussle died.
On March 31, the world lost a man, a father, a partner, a visionary and an activist. Los Angeles, in particular South Central, lost a lifeline. Hussle’s creative spirit was lighthouse of prosperity built by a person who refused to give up on blocks many deemed a terror zone. Hustle had the swag and the community activist spirit of Tupac. The spectacular cool and charisma of Biggie Smalls. And the enterprising foresight of Jay-Z. While he surely Slauson’s Malcolm X, make no mistake — Nipsey Hussle was Nipsey Hussle. And one day soon, the corner of Slauson and Crenshaw will bear his name.
“My city won’t ever be the same. I won’t ever be the same,” Irene says. “He was the black American dream. That’s why this hits different. You found yourself in him.”
A week has passed since Ermias Asghedom — aka the Grammy-nominated rapper Nipsey Hussle — was shot and killed in the parking lot outside of his clothing store in Los Angeles. He was 33. The painful loss of Hussle, whose legacy transcends music, has resonated with many, and that’s because he was also an entrepreneur, a community leader, a loving partner, a father and much more. Notably, condolences have come from the NBA community, which had embraced Hussle as an avid fan and courtside stalwart.
“So so SAD man!! DAMN man this hurt,” tweeted LeBron James, minutes after Hussle’s death was reported on March 31. Days later, the King pulled up to Staples Center (where a memorial service will be held for Hussle on Thursday) repping Nip before the Lakers faced the Golden State Warriors in their first home game following the tragedy. James wore a T-shirt featuring the cover illustration from Nipsey’s 2013 compilation albums, Nip Hussle the Great Vols. 1 & 2.
LeBron came to Staples Center wearing a Nipsey shirt pic.twitter.com/NzR3lHuNKv
— NBA on ESPN (@ESPNNBA) April 5, 2019
James was far from the first in the NBA to pay his respects. Across the league, a collection of players, and even a coach turned to their sneakers and other team paraphernalia to honor Hussle with handwritten messages, lyrics from his songs and custom art. Whether created with a Sharpie, or paint, shoes became the go-to form of expressing sympathy. Here are 14 NBA sneaker tributes spotted last week.
Montrezl Harrell & Lou WIlliams
Rest in peace, Nipsey Hussle. pic.twitter.com/SgxhQ16Zi9
— x – LA Clippers (@LAClippers) April 1, 2019
Hours after Hussle was killed, the Los Angeles Clippers had a game at Staples Center against the Memphis Grizzlies. Fourth-year Clippers big man Montrezl Harrell wanted to ensure that the organization — one of two NBA franchises, along with the Lakers, that play in Nip’s hometown of L.A. — acknowledged him in the arena on the night his life ended. He reached out to team officials and requested a video tribute that played at both the start and end of the evening. Harrell also asked for a custom jersey to be made with “HUSSLE” printed on the back overtop of his No. 5. During the game, Harrell wore a pair of Reebok Questions on which he wrote, “R.I.P. Nipsey — 8/15/85-3/31/19.” Clippers sixth man Lou Williams also penned “Money Making NIP” on his pair of Peak Streetball Masters. “For [Hussle’s] life to be taken, basically where he was born and raised, it’s tough,” Harrell told reporters after the game. “It’s a sad day, man.”
In December 2017, about a month before he became a brand ambassador for Puma, Hussle appeared in a Foot Locker x Jordan Brand commercial alongside 2014 NBA champion and Finals MVP Kawhi Leonard. The day after Nip’s death, Leonard honored his fellow L.A. native on a pair of his New Balance OMN1s by adding “IP” after the brand’s block “N” logo to spell Nip. On the midsole of his left shoe, the Toronto Raptors All-Star forward also included “All Money In” — the name of Hussle’s record label, and the shortened version of his mantra, “All Money In, No Money Out.”
On his final night playing the Celtics at Boston’s TD Garden, the soon-to-be-retired Miami Heat legend Dwyane Wade wrote “Nipsey Hussle — Rest in Heaven” with a Sharpie on the left shoe of a pair of his Li-Ning Way of Wade 7s. Wade intentionally wore blue and yellow sneakers to represent the colors of Crenshaw High School, located in the neighborhood where Hussle grew up and endlessly repped in through his music and clothing line.
— NBA on TNT (@NBAonTNT) April 3, 2019
Before every game no matter what, Russell Westbrook writes the initials of his childhood friend and high school teammate Khelcey Barrs III, who died during a pickup game in 2004 at the age of 16. Westbrook recently lost another friend in Hussle, who helped the star Oklahoma City point guard and his Why Not? Foundation give back to the community in their hometown of Los Angeles on Thanksgiving in 2016. (There’s also a photo of Westbrook and Hussle embracing on the court at Staples Center during 2018 NBA All-Star Weekend in L.A.) Ahead of a game against the Lakers on April 2 — Westbrook’s first time playing since Hussle was killed — he neatly jotted “NH Nip” next to “KB3” on his pair of Pokemon-inspired player exclusive (PE) Why Not Zer0.2s. Westbrook rapped the words from Hussle’s 2018 track “Grinding All My Life” on the bench before taking the court and having himself a historic night with 20 points, 21 assists and 20 rebounds. He became only the second player in NBA history, and first since Wilt Chamberlain in 1968, to put up a 20-20-20 stat line. And of course, Westbrook dedicated the performance to one person. “That wasn’t for me,” he said after the game. “That was for Nipsey, man.”
Westbrook wasn’t the only player to commemorate Hussle on a pair of shoes at Oklahoma City’s Chesapeake Energy Arena two days after his death. Los Angeles Lakers guard Kentavious Caldwell-Pope also wrote “Rest Easy Nipsey” on his Nike KD 11s.
Both Nip and Toronto Raptors guard Danny Green were ambassadors for the German sportswear brand Puma. So it was only right that Green used a black pair of Puma Clyde Courts as a canvas to pay tribute to “Ermias Asghedom,” which he wrote under “R.I.P” on the outside of his left shoe for a game against the Brooklyn Nets. Green also penned Hussle’s full name on the other shoe in Tigrinya — the official language of Eritrea — as a nod to the late rapper’s African roots.
Back-to-back games for the San Antonio Spurs allowed four-time All-Star DeMar DeRozan, a native of Los Angeles, to honor Nip twice. And he did so fittingly with editions of Lakers legend Kobe Bryant’s signature Nikes. For a game against the Atlanta Hawks on April 2, DeRozan wrote “Crenshaw” on a pair of Kobe 11s before taking the court the next night vs. the Nuggets with “RIP NIP VICTORY LAP” scribed on a pair of Kobe 4 Protros. DeRozan showed the utmost respect to his fallen L.A. brother, who often expressed how much he loved the NBA star’s game.
— Complex Sneakers (@ComplexSneakers) April 4, 2019
In April 2017, while playing for the Boston Celtics, Isaiah Thomas wrote messages on a pair of Nike Kobe A.Ds to grieve the horrific loss of his sister Chyna, who was killed in a one-car accident at the age of 22. “When I got the news yesterday before the game it reminded me when I got the news about my sister,” Thomas wrote in an Instagram post after Hussle was killed. Now a member of the Denver Nuggets, Thomas was a huge fan of the West Coast rapper, who shared a mutual admiration for the 5-foot-9-inch point guard. Just last year, Bleacher Report detailed how the careers of both Thomas and Hussle took off around the same time. Similar to how he remembered his sister on the court two years ago, Thomas paid tribute to Nip on his Nike Kobe 4 Protros during Denver’s April 2 game against the Spurs (the same night DeRozan inked up the same shoes). It’s also worth noting that Thomas’ last five Instagram posts have all been dedicated to Hussle.
— NBA on ESPN (@ESPNNBA) April 4, 2019
Irv Roland, a player development coach for the Houston Rockets, and the personal trainer of reigning NBA MVP James Harden, commissioned sneaker artist Cory Bailey, aka Sierato, to craft a custom pair of Nipsey Hussle-themed Adidas Harden Vol. 3s. Roland wore them when the Rockets played the Clippers in L.A. on April 3. Here’s a dope video in which Sierato shows his process of painting the shoe that feature two hand-drawn portraits of Nip:
Heroes get remembered, but like second-year Milwaukee Bucks forward D.J. Wilson wrote on the side of his Nike Kobe A.Ds before an April 4 game against the Philadelphia 76ers — “Legends neva Die!!!” He also added “Long Live Nip” and “TMC,” which stands “The Marathon Continues,” Hussle’s oft-used motto and the name of a mixtape he dropped in 2011.
Another Nipsey Hussle tribute by another Puma athlete. This time it came on the brand’s latest basketball sneaker — named the Uproar Spectra — which Milwaukee Bucks guard Sterling Brown helped debut on NBA hardwood in the lead-up to the April 12 release. “Rest up Nip,” Sterling Brown wrote on one shoe. “Salute.”
Sierato followed up the pair he did for Roland with a custom job on some Nike PG 2.5s for Golden State Warriors forward Jordan Bell. Nip would’ve loved that blue.
Spencer Dinwiddie collaborated with Troy Cole, an artist known in the sneaker world as Kickasso, for a custom pair of the Brooklyn Nets sixth man’s own brand of K8IROS shoes, which were painted beautifully with illustrations of Hussle. Dinwiddie is a part of the long list of NBA players who hail from Los Angeles. So when he shared photos of the shoes on social media, he made his connection to both the city and Nip known. “Fun fact,” Dinwiddie wrote in an Instagram post. “We went to the same grade school .”
No NBA player shared a bond with Hussle quite like Houston Rockets star James Harden. Back in October 2016, when he returned to his hometown for a matchup with the Lakers at Staples, Hussle came through to support, wearing a pair of Harden’s first signature sneakers to the game. Less than two years later, on the night Harden was named the 2018 NBA MVP, Hussle joined him to celebrate, taking Instagram videos with the man of the hour and his new trophy. They both deemed each other L.A. legends, so when the news of Nip’s death reached Harden, he was devastated. “It doesn’t seem real,” said Harden after the Rockets played the Clippers in L.A. on April 3. That night, he wore a gold pair of his Harden Vol. 3s, on which he wrote a few Nip-inspired messages, including the word “Prolific,” a reference to opening of the 2018 track “Victory Lap” — I’m prolific, so gifted / I’m the type that’s gon’ go get it. Harden rapped the line in the tunnel of the arena before taking the floor and dropping a game-high 31 points. During a postgame interview, one reporter asked Harden about his Instagram post from the previous day that featured a photo of him and Hussle with the caption, “BRO!!!! Where did you go?? We had some s— we was working on!!!! Please don’t leave. ON GOD imma make sure I finish what we started.” What did Harden mean? What exactly were they working on together? “You’ll see,” he responded.
“See my granny on a jet, some s— I’ll never forget / Next day we flew to Vegas, with my Puma connects”
– Nipsey Hussle, “Racks in the Middle” (feat. Roddy Ricch & Hit-Boy)
On Christmas Day 2017, Nipsey Hussle pulled up to Staples Center in style. For a game between his beloved hometown Los Angeles Lakers and the Minnesota Timberwolves, the 6-foot-3-inch Hussle broke out a throwback Magic Johnson jersey that he paired with some fresh Puma Suedes in a Lakers purple colorway, with gold stripes and white laces. As he watched the game from courtside with partner Lauren London, cameras snapped photos of his kicks.
Yet Hussle wasn’t just showing off a new pair of shoes. He was actually teasing a major move that he and Puma had been working on for the new year. In mid-January 2018, the West Coast MC arrived at L.A.’s Power 106 for an appearance on The Cruz Show. And with him, he brought a stack of paper and a pen. Before the interview began, Hussle had something huge to share.
“We announcing our partnership with Puma,” he said live on air. “It’s a big situation. We’re gonna be doing co-branding products with my company, The Marathon Clothing. Obviously, I’m gonna be an endorser of the brand … and, you know, it’s gonna be multilayered. So big shout-out to Puma! … I’m ’bout to ink this paperwork right now. Let me put my signature on here … don’t show the amount!”
View this post on Instagram
A post shared by Jeff G (@thesportsdude) on Jan 19, 2018 at 3:09pm PST
The deal represented a strategy and willingness on the part of Puma to put on for the culture by embracing the most respected figures in music and entertainment. Hussle joined fellow brand ambassadors such as Rihanna, The Weeknd, Big Sean, Meek Mill and Jay-Z (who became the creative director of Puma basketball in June 2018). But truly, nobody repped Puma quite like Hussle. It was apparent how much pride he took in being a part of the iconic brand that had become a staple of lifestyle footwear and apparel.
Puma sweatsuits and sneakers became as essential to Hussle’s everyday swag as his straight-back braids, picked-out beard and body mural of tattoos. He rocked Puma during shows, on private jets and, of course, in photo shoots for the brand’s ads. But most importantly to Hussle, the partnership led to collaboration within the community he so tirelessly sought to positively impact. With his Puma partners, Hussle designed and sold special-edition Puma products, from T-shirts and hoodies to pairs of Clydes, at his The Marathon Clothing store on Slauson Avenue in the Crenshaw area of Los Angeles. It was outside of this store that Hussle was shot and killed on March 31 at the age of 33.
As the community of L.A. and the worlds of music and sports mourned the death of the man born Ermias Asghedom and known as Nipsey Hussle tha Great, so did Puma.
“We’re extremely saddened by the passing of Nipsey Hussle,” the Puma brand said in a statement. “Beyond being a part of the Puma family, Nipsey was a talented musician, father, entrepreneur, community leader and inspiration to us all.”
Unlike some celebrity endorsers, Hussle had a genuine connection with Puma. The artist often made that known. “It’s not a one-way situation,” Hussle told brand consultant Ray Polanco Jr. during 2019 NBA All-Star Weekend in Charlotte, North Carolina. “It’s … more authentic. … It’s more of a realistic partnership outside of just cutting a check and supporting product. It’s a deeper, more dynamic relationship.”
Hussle noted that the shoe wouldn’t be personally branded. Instead, it would represent his store, and by extension his city and its people.
Hussle’s deal with Puma came at a very pivotal time in his life and career. A month after signing with the brand, he delivered his first and only studio album: the long-awaited, Grammy-nominated and now classic Victory Lap, which dropped during NBA All-Star Weekend last year in his city of Los Angeles. On his Instagram throughout 2018, Hussle primarily posted about three things. He encouraged folks to cop his album, promoted Marathon Clothing and showed Puma love that the brand always reciprocated. Hussle also became the face of multiple brand campaigns, including one for a collab on a collection with COOGI and another for the relaunch of the 1980s-era Puma California. “An L.A. classic,” the ad on display at Foot Locker read, “reborn on Nipsey Hussle.”
In October 2018, Hussle collaborated with Puma to refurbish and vividly repaint the basketball courts at 59th Street Elementary School, as well as donate $10,000 on behalf of the brand and The Marathon Clothing store, where Puma Clydes with “TMC” featured on the tongues first went on sale last summer.
“The various programs he founded and led in his neighborhood of Crenshaw will have a lasting impact on generations to come,” Puma continued in its statement after Hussle’s death. “He will be deeply missed, and our thoughts are with his family and loved ones.”
— Marc J. Spears (@MarcJSpearsESPN) April 2, 2019
When DeMarcus Cousins returned to the court in January, nearly a year after rupturing his Achilles tendon, the four-time NBA All-Star played his first game back with the Golden State Warriors wearing a Nipsey Hussle-inspired player exclusive that included the phrase “The Marathon Continues” on the midsoles. The following day, Puma threw a party for Hussle to celebrate his 2019 Grammy nomination. The brand even commissioned sneaker customizer Mache to create 36 pairs of special Puma RS-X Trophies that Hussle could give to the people who helped the album come to life. The event was hosted almost a year to the day that Hussle signed with the brand.
That fruitful first year of partnership paved the way for even stronger commitment from Puma to the rapper turned brand ambassador, which he revealed (again on Power 106) in what is now one of his final recorded interviews, this time on the L.A. Leakers program. Hussle announced a new deal for 2019 that would yield multiple co-branded collections with The Marathon Clothing, the first of which was scheduled to drop this fall and include apparel, accessories and a sneaker. But Hussle also noted that the shoe wouldn’t be personally branded. Instead, it would represent his store, and by extension his city and its people.
View this post on Instagram
A post shared by Nipsey Hussle (@nipseyhussle) on Mar 4, 2019 at 12:26pm PST
“It won’t be no Nipsey Hussle Puma shoe,” he said. “It’ll be a Marathon Puma shoe.”
Hopefully, this marathon of a partnership continues. We need that collection, and that sneaker, in memory of the late, great Nipsey Hussle — one of the realest, ever.
From celebrity basketball games to Los Angeles Lakers games with Young Jeezy and YG, Nipsey Hussle was an unabashed lover of basketball and a huge fan of his hometown team. Legendary Laker and current president of the franchise’s basketball operations, Magic Johnson, mourned Hussle yesterday. “I was so proud of Nipsey Hussle,” Johnson wrote on Instagram, “who became an astute businessman and created jobs for people who lived in South Central.”
The relationship between the game and the Grammy Award-nominated Hussle was deep: He performed at halftime at the Staples Center; helped Russell Westbrook‘s foundation at Thanksgiving; partied with James Harden and Baron Davis (and Odell Beckham Jr.); and refurbished, with Puma, a basketball court in his own beloved Crenshaw neighborhood.
Most indelible, though, are the many images of Hussle and his longtime partner, Lauren London, sitting courtside at Lakers games. They seemed a kind of royalty, yes, but more like good people who made good with their creative work — people who’d created a family with each other. In these troubled times, the couple modeled for us a deep, fun and glamorous love. And then Hussle would stand to chop it up with Denzel Washington, or some other legend.
On Monday night, Hussle’s name was scrawled on the sneakers of NBA players across the league. In remembrance. The sadness and disbelief continue. As Johnson himself said: “Nipsey Hussle’s legacy will last forever.”
View this post on Instagram
A post shared by Wardell Curry (@stephencurry30) on Mar 31, 2019 at 7:53pm PDT
View this post on Instagram
In memory of a man that was so much more than an artist. He was a businessman, philanthropist, father and protector of his community. But most of all he was an inspiration to us all. We really lost a real one … . #themarathoncontinues
A post shared by UndefeatedESPN (@undefeatedespn) on Apr 1, 2019 at 2:47pm PDT