Exploring the intersection of sports and criminal justice reform Maya Moore, Michael Rubin discuss how athletes are effecting change

WASHINGTON — The time for national criminal justice reform is now and the opportunity for athletes to effect that change has never been greater.

That was the primary takeaway from a discussion Tuesday centered on criminal justice reform and sports, held in Washington, D.C. The conversation, hosted by The Undefeated and The Marshall Project, featured WNBA superstar Maya Moore, Philadelphia 76ers co-owner Michael Rubin and The Undefeated columnist Clinton Yates.

During a two-hour discussion, the group covered an array of topics ranging from prosecutorial misconduct to the impact of athlete platforms.

Rubin was propelled into criminal justice reform after being present in the courtroom where his close friend, rapper Meek Mill, was sentenced to two to four years in prison when a judge ruled he had violated his probation. Rubin said the moment changed his life.

“I watched a probation officer recommend a reduced sentence. I watched a district attorney recommend a reduced sentence. Then I watched a judge send him to jail for two to four years for not committing a crime. I was shook to my core,” Rubin said.

In January, Rubin and Mill launched the Reform Alliance along with New England Patriots owner Robert Kraft, Brooklyn Nets co-owner Clara Wu Tsai and rapper/entrepreneur Jay-Z. The initiative was started with a mission to overhaul the probation and parole system. The group has a goal of freeing at least 1 million people caught up in the system within the next five years.

During the discussion, Rubin said he believes that Mill would still be in prison today if it weren’t for so many athletes who were front and center pushing for his release. He is channeling that approach for the Reform Alliance, which will aim to leverage the likeness and following of athletes and celebrities to tell the “crazy” stories of everyday citizens.“What we’re going to do with the Reform Alliance is we’re going to have big celebrities, athletes and influencers tell everyday stories,” Rubin said. “We’re trying to find the person you’ve never heard of, find a crazy story and then have people tell the story on social media.”

Philadelphia 76ers co-owner Michael G. Rubin sits on a panel discussing the intersection of criminal justice and sports on Sept. 17 at The Google Space in Washington D.C. Rubin was propelled into criminal justice reform after his close friend, rapper Meek Mill, was sentenced to two to four years in prison when a judge ruled he had violated his probation.

Jeff DiNicola

Rubin’s Alliance Reform partner Jay-Z made waves last month when he signed a multiyear partnership with the NFL to produce its Super Bowl halftime show and amplify the league’s social justice initiatives. Rubin strongly defended Jay-Z’s motives for partnering with the NFL, which have been criticized by some as monetizing a movement largely propelled by Colin Kaepernick’s protests.

“This is a guy who does not care about money, he cares about doing right,” Rubin said about Jay-Z. “The reason he got involved with the NFL is because he felt from the inside he could make a real difference. Anybody who is questioning Jay-Z, they don’t know what he’s about.”

Moore, an example of an athlete attempting to use her platform to enact change in the criminal justice system, shook up basketball when she announced in February that she would sit out the WNBA season. Moore has only spoken publicly on a handful of occasions since her announcement, focusing her year away from basketball on her family and her ministry work. She’s also dedicated much of her time to the criminal case of Jonathan Irons, who has been incarcerated since 1997 after being found guilty of burglary and assault with a deadly weapon and given a 50-year sentence. Moore, who met Irons through her family when she was 18, believes Irons was wrongly convicted.

Moore said the deeper she got into Irons’ case, the more she learned about the infrastructure of the criminal justice system and how it operates, giving her added motivation to educate communities about the problems pertaining to social justice occurring in their neighborhoods.

“Through getting to know Jonathan and his story, the world of criminal justice reform, mass incarceration and racial equality have become so real to me. Part of what I want to do when I tell people about Jonathan’s story is not just look at this story but look at the stories in your community.”

Four-time WNBA champion Maya Moore speaks on a panel discussing the intersection of criminal justice and sports on Sept. 17 at The Google Space in Washington D.C. Moore shook up the basketball world when she announced in February that she would sit out the 2019 WNBA season.

Jeff DiNicola

When asked by a member of the audience to detail why she didn’t play in the WNBA this year, Moore said a large part of her decision was to ensure that she would be available to see Irons’ legal proceedings through. Irons’ evidentiary hearing to potentially reopen his case — which Moore plans to attend, according to a report by The Associated Press — is on Oct. 9 in Missouri. For context, the WNBA playoffs, which began last week, could run as late as Oct. 10.

“It’s extremely hard to be engaged in these issues and be at the top of your craft,” Moore said. “I couldn’t imagine what this year would look like for me if I was fully invested in my team and trying to bring Jonathan home and raise awareness for some of these causes.”

Moore emphasized that Irons’ story is just one of many that require attention and education.

“This is a real-life story. There are more Jonathans out there.”

Friend or Foe: What’s behind Jay-Z’s surprising partnership with the NFL There are a million and one questions about the new alliance. The answers are a combination of money, power and the movement.

It could be just one. Or, more probably, it’s a combination of all four. Jay-Z’s history tells us that the reasons behind the partnership between the NFL and rap’s first billionaire likely revolve around money, power and the movement. And the potential to become the NFL’s first black owner.

For the past decade, the NFL has been at the epicenter of the definitive culture war in sports, from concussions and CTE research to domestic violence, as well as issues of social justice dramatized by exiled quarterback Colin Kaepernick. For the NFL, the cost-benefit analysis of this arrangement is clear. The league brings in one of the most famous celebrities of the past half-century who has donated time, money and attention to some of the very topics on which the NFL is accused of being tone-deaf. The league needs to recover its cultural cachet, and a big part of that means reaching out to black fans, at least some of whom swore off the game after Kaepernick’s exile.

Wednesday’s news conference at Roc Nation’s New York headquarters grew out of talks that began in January between Jay, NFL commissioner Roger Goodell and New England Patriots owner Robert Kraft. (Kaepernick and former San Francisco 49ers teammate Eric Reid reached a settlement with the NFL over their collusion grievances a month later for a reported $10 million.) Roc Nation’s partnership with the NFL is set to include entertainment consultation, which includes helping curate the Super Bowl’s halftime show. But, according to Jay, the kicker was the ability to bolster the league’s Inspire Change program through a variety of avenues, including “Songs of the Season” that will entail inspirational songs from a handful of artists played during television broadcasts and “Beyond the Field,” which will feature voices and perspectives of NFL players on a multitude of topics.

Responding to questions about whether this partnership negates his previous support for Kaepernick, who still doesn’t have a job in the NFL, Jay said that it was about figuring out the next step. “I think we’ve moved past kneeling, and I think it’s time to go into actionable items.”

He continued: “No, I don’t want people to stop protesting at all. Kneeling, I know we’re stuck on it because it’s a real thing, but kneeling is a form of protest. I support protest across the board. … I’m not minimizing that part of it because that has to happen, that’s a necessary part of the process. But now that we all know what’s going on, what are we going to do? How are we going to stop it? Because the kneeling was not about a job, it was about injustice.”

Colin Kaepernick onstage at the W.E.B. Du Bois Medal Award Ceremony at Harvard University on Oct. 11, 2018, in Cambridge, Massachusetts.

Photo by Paul Marotta/Getty Images

It’s impossible to say it’s not about money too. Jay’s career is a case study in the pursuit of wealth. Being broke is childish, he quipped on 1997’s “I Love The Dough” alongside The Notorious B.I.G., and I’m quite grown. On “Imaginary Player,” he raps, You beer money, I’m all year money. Two billionaire conglomerates don’t come together without a return on investment. Morally, sure. Hopefully. But financially, absolutely.

The deal gives Jay the power to program annually the most watched concert in the country and one of the last remaining mass-market entertainment experiences of any kind. Roc Nation will co-produce and consult on entertainment presentations, but it boils down to one real production: the Super Bowl halftime show. In a world where the internet has all but eliminated the concept of must-see viewing, the Super Bowl draws hundreds of millions of people to a live broadcast. But it’s also a moment that, especially for black artists, has become a picket line of sorts. A considerable amount of the backlash against Jay thus far has focused on the perceived hypocrisy over his criticism of Travis Scott’s decision to perform at Super Bowl LIII in Atlanta this year.

Jay said Wednesday that Kaepernick wasn’t the rationale for his criticism of Scott. “My problem is [Travis] had the biggest year to me last year and he’s playing on a stage that had a M on it,” Jay said, referring to Maroon 5, the headline performer. “I didn’t see any reason for him to play second fiddle to anyone that year, and that was my argument.”

And while some are uneasy seeing Jay pictured laughing with Goodell, it’s not exactly the first time Jay’s been before the court of public opinion’s firing squad.

Damon Dash (left) and Jay-Z (right) during Dash’s birthday party on May 4, 2004, at La Bodega in New York.

Photo by Johnny Nunez/WireImage

From Roc-A-Fella Records’ demise and his split with its CEO, Damon Dash, to activist Harry Belafonte questioning Jay and Beyoncé’s commitment to social responsibility in 2013, Jay continuing his partnership with luxury retailer Barneys after its “shop-and-frisk” practice ignited debates about racial profiling, and criticism of streaming company Tidal — Jay’s longevity isn’t due as much to winning every round as it is to being able to take a punch.

Now, the haymakers are coming from Kaepernick’s supporters. And it seems from Kaepernick himself.

Kaepernick’s girlfriend, Nessa, and brother-in-protest Reid criticized the deal for helping the NFL clean up the mess while Kaepernick can’t get a job in the league, even as he said last week that he was still ready to return. This week, Kaepernick put up an Instagram post commemorating the third anniversary of the start of his fight against systemic oppression. He then took to Twitter on Thursday afternoon thanking Reid for his loyalty from day one as well as the fans who still see Kaepernick as the face of a movement. Life’s irony is oftentimes wickedly poetic. Their fidelity to Kaepernick and the cause he raged against the machine for call to mind one of Jay-Z’s hardest bars from 1996’s “Feelin’ It:” If every n—a in your clique is rich, your clique is rugged / Nobody will fall ’cause everyone will be each other’s crutches.

Jay-Z’s support and praise of Kaepernick is well-documented — he once wore his jersey during a Saturday Night Live performance and dubbed him an “iconic figure” who deserved to have his name mentioned along with Muhammad Ali. Now, Jay has aligned himself with the same institution that has kept the Super Bowl runner-up quarterback off the field since the 2016 season. And in pursuit of the next phase of equality, he’s seemingly alienated the one athlete who brought the conversation into the living rooms of every house in America.

But it pays to remember that discussions similar to the ones now surrounding Jay were held about Kaepernick months ago. Kaepernick, too, aligned himself with a billion-dollar corporation in Nike in a move that drew criticism from some who felt he corporatized his cause. Did Kap, too, sell his legacy for a check? Even Uncle Luke weighed in on the issue. The truth of the matter is that Jay-Z wasn’t required to obtain Kaepernick’s blessing. But for some, Kap’s lack of involvement is a near unforgivable sin because it may have the effect of making his NFL banishment a lifelong sentence.

Jay-Z (left) and New England Patriots owner Robert Kraft (right) attend the launch of the Reform Alliance, a criminal justice reform organization, at Gerald W. Lynch Theater in New York City on Jan. 23.

Photo by Shareif Ziyadat/Getty Images

What does success look like in this deal? Bringing more money and quantifiable action toward social justice and educational reform is one metric. A halftime show capable of tapping into the culture and being comfortable with that messaging is too.

But it feels like there’s something else underlying the rollout. Playlists, podcasts and access to players are all opportunities Jay could’ve captured on Tidal. At Wednesday’s announcement, Jay attempted to figure out who a reporter’s question was directed toward, himself or Goodell, by quipping, “I’m not the commissioner yet.” It was a way to lighten the mood while whimsically planting a seed. Connecting the dots, this feels like it could be a path to future ownership in the NFL.

It’s a long game. Attempting to fix the league’s image might be the most uphill battle of Jay-Z’s career — especially while he’s trying to use the platform to benefit his own business interests. It’s capitalistic. It’s selfish. But it’s also a business model that he’s repeatedly used over the last quarter century.

And if it does succeed, he’d become the first black power broker in a league that has acquired a reputation for silencing black voices, not privileging them. Debates will rage on over whether it’s a savvy or snake move by Jay. But any potential buyer of an NFL team has to be someone who at least 24 of the league’s 32 team owners want as a member of one of the most exclusive (yet anything but inclusive) clubs.

How Jay handles the NFL’s inevitable next controversy, whether it be another Stephen Ross public relations debacle or President Donald Trump weaving his way back into league storylines as the 2020 election year approaches, will be interesting to watch. N—as said Hova was over, such dummies / Even if I fail I’ll land on a bunch of money, he rhymed on 2007’s “Success.”

The boast is only partially true now. Jay-Z’s bank account is secure. But his future is now intertwined with a league he blasted just last summer — and seemingly on the opposite side of the aisle from the one player who made this newfound partnership possible. It’s not a stretch to say this could be the most important and daunting blueprint of Jay-Z’s career.

How Meek Mill opened Sixers owner Mike Rubin’s — and so many others’— eyes to a broken criminal justice system From counted out to counted on: The rapper’s new freedom comes with reality’s nightmare — and a chance to change lives

And why I’m rappin’ like I got somethin’ to prove…

— Meek Mill, 2017’s “1942 Flows


Meek Mill told him. Meek made clear the harsh realities of the criminal justice system. Philadelphia 76ers co-owner Michael Rubin only wishes he had believed Meek sooner.

But now of course, Rubin — billionaire entrepreneur and minority owner of the New Jersey Devils and Crystal Palace FC, as well as the Sixers — has entered the pop cultural lexicon because of his close friendship with the Philadelphia MC born Robert Rimeek Williams. The two met while sitting courtside at the 2015 NBA All-Star Game in New York City.

But 48 hours before the Sixers’ season officially ended with a 114-112 Game 5 Eastern Conference semifinal loss in Boston, Rubin leaned forward over a round table in the Director’s Lounge at Wells Fargo Center. It was an hour before Game 4’s tipoff and VIPs maneuvered, ordering specialty cocktails.

But Mike Rubin is thinking back to conversations he and Meek had about the polarity of their realities. “Meek used to always say to me, ‘There’s two Americas.” I’d be like, ‘Dude, there’s one America.’ He was right,” Rubin says. “I was wrong. There’s America, and then there’s black America. I didn’t agree with him, but he proved to be right.”


Meek Mill’s lawyer, Brian McMonagle, who represented Bill Cosby before removing himself from that case, knew something was off when he entered the Philadelphia courtroom of Judge Genece E. Brinkley. Everyone was nervous, especially Meek. McMonagle saw six sheriff’s deputies. The hair on the back of his neck stood up.

“That told me she’d made her mind up, independent of any argument she was about to hear,” McMonagle says from his 19th-floor office overlooking Rittenhouse Square. It’s at “the heart of Center City’s most expensive and exclusive” neighborhood, essentially an alternate universe away from the North Philly blocks that cultivated Meek. “And obviously once you heard the sentence, it was like a punch in the throat.” On Nov. 6, 2017, Meek Mill was sentenced by Judge Brinkley to two to four years in the State Correctional Institution at Camp Hill on a probation violation. Dirt bike riding (popping wheelies) was involved.

An entire courtroom was in shock. Meek immediately began removing his jewelry. For McMonagle, it was the first time in his 33 years of practicing law that he, the district attorney and the probation department were all on the same page — and the judge refused to accept the will of the parties. The case sparked national headlines and inspired rallies and the hashtag #FREEMEEK, simultaneously providing yet another glimpse into a criminal justice system that had haunted Meek since he was 19 — and the community from which he comes for far longer.

“They talking about ‘Free Meek’ and some of them got family members in jail? They supported me?”Meek Mill

During his time in the belly of the beast, Meek became larger than just a cult-y musical icon in his hometown of Philadelphia. He became a local sports Yoda. His 2012 “Dreams & Nightmares (Intro)” had long been revered in hip-hop circles for its energy, fearlessness and unabashedness. So it made sense that the Eagles adopted the record as their theme song en route to the franchise’s first-ever Super Bowl victory. Likewise, Ben Simmons, Joel Embiid and Markelle Fultz all visited Meek in prison — as the Sixers made it as close to the NBA Conference finals as they have since Allen Iverson’s apex. James Harden visited Meek as well. Julius Erving, Kevin Hart and several Eagles players showed up at rallies and lent their voices to the cause of securing Meek’s release, and to the larger cause at hand.

But neither money nor celebrity shielded Meek. In many ways, it seemed to make him more of a target. “I would’ve never discussed [the criminal justice system] with my daughter before,” says Mike Rubin, the sincerity in his voice impossible to ignore. “We got in the car and Meek told me a really scary story about how he grew up that I told my daughter last night. She couldn’t believe it. For me, it was eye-opening. Sometimes … you have moments in life that change your perspective.”

Last November changed Rubin’s view of life in America. He says he’s dedicating much of his focus and energy moving forward — and not just with Meek — to addressing what he calls “a completely broken system.”

Meek has been locked up several times before. As he said from the stage in a Tidal One-of-One conversation with Angie Martinez, “I just turned 31; I’ve been on probation since I was 19.”

Some of these arrests were perhaps warranted. But the root of the charges date back to 2007 when a member of Philly’s Narcotics Field Unit claimed Meek sold crack to an informant. Per Meek’s cousins, who were with him at the time, the arrest was abominable. “It was like three cops — two of them had his feet, and one of them had his arms,” Rasson Parker told Rolling Stone this year. “They basically used his head as a battering ram [to break through the door].”

Profane. Intense. It’s the zeitgeist of Meek’s catalog and a serious candidate for the greatest intro in rap history.

Meek met prison’s revolving door in 2008 and again in 2014. In 2016, he was sentenced to 90 days of house arrest for traveling without permission, forced to wear an ankle monitor, banned from recording music or traveling outside of Philadelphia. Others times he was violated for things like an altercation he got into after refusing to take a picture with a St. Louis airport employee. The charges varied, but there was one constant: Every probation violation he had was brought by Judge Brinkley, who is black. Her interest in him has been consistent.

Once inside, because of his celebrity status, Meek was placed in a mental health ward instead of in the larger general population of the prison. Incarcerated essentially for participating in a fight he didn’t start, and for popping wheelies on city streets, Meek was living beside people who smeared their own feces on walls. Per McMonagle, early on, Meek entered a prison meeting room appearing disheveled. “I thought while I was in there,” Meek told McMonagle, “that I had gone insane and didn’t know it.”

Even with one gold and two platinum albums, Meek remains rap’s quintessential underdog. It’s a role he’s comfortable in. “I’m in the business of proving people wrong,” he says en route to his conversation with Martinez. “Anytime people went against me, doubted me or actually offended me, it gave me the energy to go harder and win. I always had that drive growing up.” Meek played basketball growing up — but you can see why sports teams would love his energy.

Meek began his rap career street battling. Berks Street in North Philly was his first stage. From there, he created a steady barrage of mixtapes, starting with 2008’s Flamers. He signed to Rick Ross’ Maybach Music Group in 2011, and to Roc Nation for management a year later, but the last three years of his career in particular have been a roller coaster. There was a high-profile beef with Drake, a high-profile relationship and breakup with Nicki Minaj. And now Meek has emerged — with help from his lawyers, from Mike Rubin and from the community surrounding him — on the other side of his recent prison stint as a new ideogram for the conversation surrounding criminal justice reform.’

Part of the mantra of his critically acclaimed 2017 Wins & Losses album is that growing up in the ghetto teaches you to cherish the wins and learn from the losses. “[It’s] beautiful,” says Meek. “I come from poverty, living without barely anything to my name, to making money and being able to take care of my family and travel the world. … I always reflect back to where I came from and where I’m at now, and it’s not too bad.”

It’s not without its dramas either. Nearly three years have passed since he and Drake experienced their very public falling-out. Meek, during the summer of 2015, held the No. 1 album in the country with Dreams Worth More Than Money. He also essentially accused Drake of not writing his rhymes (which remains a touchy subject in hip-hop circles), and while Drake was dubbed victorious in the virtual squabble thanks in part to his Grammy-nominated battle record “Back To Back,” Meek’s assertion that he didn’t write his own rhymes has been a thorn in Drake’s otherwise invincible side ever since.

“That beef was pretty much a social media thing,” producer Jahlil Beats says from his South Philadelphia studio. Jahlil has worked with Meek on more than 100 songs, and he’s also a co-producer with Rick Ross and Boi-1da of 2012’s Dreams and Nightmares, the album that features “Dreams and Nightmares (Intro),” an opener to the project that became an anthem — in meetings, in the locker room, on the field — for the Eagles. It’s also been on every Philly music lover’s gym playlist and car speakers for the past six years. I’m ridin’ ’round my city with my hand strapped on my toast/ Cause these n— want me dead and I gotta make it back home/ Cause my mama need that bill money/ My son need some milk/ These n— tryna take my life, they f— around, get killed/ You f— around, you f— around, you f— around, get smoked/ Cause these Philly n— I brought with me don’t f— around, no joke, no. Profane. Intense. It’s the zeitgeist of Meek’s catalog and a serious candidate for the greatest intro in rap history.

Maybe that’s the reason Meek’s most high-profile visitor, New England Patriots owner Robert Kraft, showed up two weeks before his April 24 release. Kraft witnessed the power of the song firsthand at this year’s Super Bowl as the Eagles charged the field at U.S. Bank Stadium in Minneapolis. And the Boston Globe headline? “Who is rapper Meek Mill and why is Robert Kraft visiting him in prison?”

Asked perhaps because Kraft is one of the most visible team owners in a league at odds with exiled quarterback Colin Kaepernick, whose protests for criminal justice reform helped lay groundwork for the activism around Meek’s recent incarceration and present-day activism. Kaepernick has defended Meek, calling him a victim of systemic oppression — a huge example of why the QB took a knee in the first place. In January, from behind bars, Meek donated $10,000 to Youth Services Inc. — an organization committed to servicing at-risk kids, teenagers and their families — as part of Kaepernick’s Million Dollar Challenge.

A source close to Kraft believes that his prison visit with Meek carried a binary opportunity. One: narrative change. Still suffering from fallout within the team because of his team’s unavoidable tie with President Donald Trump, Kraft may have wanted to demonstrate that he, and hence the Patriots, were in some way committed to the cause of criminal justice reform. Two? To perhaps help a young man he views as a friend. Although he isn’t completely familiar with all the details of Meek’s long, exasperating legal history, Kraft and Meek have social ties that go back at least a few years — as noted in a 2015 Rick Ross Instagram caption as #hoodbillionaire, as well as another this year in which Ross said the Patriots honcho was “signed to MMG.”

Michael Rubin recalls, in particular, a private jet conversation Meek and Kraft had about race, culture and how people treat each other. “Meek was really deep in his thoughts. … [Kraft] was really charged up to go see [Meek],” Rubin says.

“This whole situation is bigger than Meek Mill,” says Jahlil Beats. “We’re fighting for something … fighting for a change … [Kraft] could be [using it as public relations], but it’s bigger than that. It’s bigger than whatever people will gain from it. I get it, but I don’t think we should even be focused on that type of stuff. Because at the end of the day, it’s bringing the cause to the forefront.”

Jahlil has been working with Meek since his 2009 Flamers 3 mixtape and has produced/co-produced some of his biggest records: “Make ’Em Say,” “Willy Wonka,” “I’ma Boss” with Rick Ross, “Amen” with Drake and “Burn” with Big Sean. Meek’s time in and out of prison has led to Beats pursuing real estate and entrepreneurship opportunities that includes bringing the first DTLR store to his hometown of Chester, Pennsylvania.

Loyalty to Meek, though, still drives the producer. “We got about 100 records together. I’m so invested in Meek’s stuff that when he takes a hit, we all take a hit. This dude helped change my life. If he’s not out here doing his thing, and I can’t work with him, then how can we eat?”

Meek has survived public embarrassment on multiple fronts. He checked into rehab to battle Percocet addiction. But for Meek, what timelines dub failures are the opposite. As he told Angie Martinez, “If you follow me, you know I stay with ups and downs.”

Travel restrictions and ultimately prison stints prohibited Meek from marketing the brutally honest 2017 Wins & Losses project in the manner it deserved. But W&L did permeate the 12-month news cycle that is the NBA. The album’s second song, “Heavy Heart,” became the soundtrack many speculated LeBron James used to send subliminal shots toward former teammate Kyrie Irving when news broke that Irving wanted out of Cleveland.

Even Drake was shouting, “Free Meek!” from Australia a week after his former nemesis was sent to prison. Meek’s energy speaks to the fervor of so many young black men and women from similar upbringings. Some escape their harsh conditions. Some become ghosts of the streets. But the underlying pain in Meek’s music is what speaks to a generation — one seen every day in courtrooms, prison visitation cycles and living in sheer fear of law enforcement. There’s comfort experiencing shared pain together. That’s the story of Meek’s music: fervent, pained, real. It’s the story of being black in America, no matter where you’re from.


Meek’s prison-to-courtside odyssey the day he was released? An instantly classic, and unfortunate, hip-hop moment. Questionably imprisoned rapper gets out of prison, is flown by helicopter to Wells Fargo Center to be welcomed as prodigal son at the clinching game of his hometown team’s first round of the NBA playoffs. It’s one of those hood superhero tales that will expand exponentially as years pass — like Tupac flying straight to Los Angeles, in 1995, to begin recording what became his All Eyez On Me. Or Gucci Mane recording his homecoming ode “First Day Out The Feds” on, indeed, his first day out of prison in 2016. However triumphant, it’s part of the grizzliness of rap, and how society views the art and those who specialize in it, that being incarcerated underlines profiles.

But Meek has re-entered a society with new influence. “I’m different,” is what he told Angie Martinez on Wednesday. “We have hashtags and move on. Let’s not move on from this.” Meek’s philanthropic history is well-documented, even in prison. Now he is even more ready and willing to speak out about an issue that has defined his entire adult life. The magnitude of his support hit him while he was still in prison.

“I saw people standing out in the rain for me when they didn’t even know me. [That] changed my life,” he told Martinez. “They talking about ‘Free Meek’ and some of them got family members in jail? They supported me?”

Freedom is subjective, especially for Meek. “I ain’t felt free since I was 19,” he said. He’ll continue to fight until he’s completely exonerated. But now it’s more about helping those without the luxury of his celebrity. “If that was me in Starbucks, on probation,” he said with regard to the recent racial profiling controversy in his hometown, “I would have actually been found in technical violation.”

This topic can’t just live in the virtual world, though. For Meek, it can’t just be an internet conversation. It has to be rooted in real-life pain and real-life consequences. It’s that responsibility that weighs heavy on him, but one many believe could be the best revelation for him. “Meek is our sacrifice. His words are like scriptures,” says Boom 103.9’s DJ Amir. He and Meek’s relationship dates back to their teenage years. “He had to be held accountable for those actions even though if he ain’t do it [yet] as a boss your workers are still your liability. I think he understands that now. I think everything’s gonna look good for the future.”

That future is now. Pennsylvania Gov. Tom Wolf joined Meek in an intense news conference calling for criminal reform. On Tuesday, Meek delivered a ‘powerful’ speech at the Innocence Project gala in New York City. Meanwhile, Rubin promises he and Meek have “some pretty impressive plans” set to be announced in the “not too distant future.”

“There’s America, and then there’s black America.” — 76ers co-owner Michael Rubin

For Meek — and really for race relations moving forward, period — it’s about having the authentic painful conversations. The systematically inflicted pain Meek shares with so many, along with the passion it has birthed, is his story to tell. Through music, especially. The vehicle that’s driven Meek all the way from the back lots of North Philly to present-day stardom. “Some people trying to put me in a box,” he said. “I’m not going to be Martin Luther King Jr. I’m still gonna be Meek Mill. ”

Yet, he knows music can spread a message donations can’t buy. Jahlil Beats is excited to rejoin Meek in the studio. He compares their chemistry to that of DMX and Swizz Beatz in the early 2000s. “His voice is more important than anything,” says Jahlil. “With this album, it has to be about that. Even down to the requests of the production he’s been asking us to do, it’s a lot of big strings and a lot of uplifting vibes. He really has something to say.

Before getting up, he has one more thought. “I know he been through a lot of things, but this is something different. He’s doing interviews, but the music is how he’s really going to get to the people.”