If this were the ’90s, we’d all be in a panic trying to persuade our parents to get us the poster to put on our walls. In the first quarter of Thursday’s night’s primetime showdown between the Cleveland Cavaliers and Portland Trailblazers, LeBron James and Jusuf Nurkic met at the rim. It didn’t end well for Nurkic.
LeBron with no regard for human life pic.twitter.com/sP9o7yJZcO
— Jemele Hill (@jemelehill) March 16, 2018
The dunk sent social channels into a tizzy — instantly taking over conversation that had been reserved for late-night March Madness games and Atlanta. As our own Martenzie Johnson pointed out, the folks at Nike must be thrilled as James had rolled out a new colorway for his LeBron 15s. (Related note: The dunk taking place in Portland, Oregon, not so far from Beaverton, where Nike’s worldwide headquarters is located, couldn’t have hurt either.)
LeBron unleashed that dunk almost to the minute the shoes he’s wearing were released to the public. Next level marketing
— Martenzie Johnson (@Martenzie) March 16, 2018
Whether the force of LeBron’s dunk had the power to allow him to singlehandedly enter Wakanda’s force field is a topic for another day. But one thing’s for certain. Nurkic just joined the illustrious company of Damon Jones, Tim Duncan, John Lucas III, James Johnson, Jason Terry, Ian Mahinmi and Ben McLemore — all who tried to enter The King’s airspace and found out the hard way that’s not exactly the best business decision.