There are many ways to look at Drake taking home the award for best supporting actor in a (postseason) drama. The great majority of which are true.
Are his courtside antics grating? Sure. Are they corny? Hilariously, yes. Was massaging Toronto Raptors coach Nick Nurse’s shoulders awkward? Yes, but it likely doesn’t even rank in the top 20 most cringeworthy moments of Drake’s career. Love and despise him, because people do both, his moment with Nurse was a quintessential “Drake going full Drake” moment.
Drake has long been a master at media manipulation and always understands where the camera is. The past week was nothing more than an affirmation. Has he officially taken the mantle as Spike Lee’s heir to most polarizing courtside celebrity? Yes. Drake is the NBA’s most recognizable overzealous superfan.
The Canadian rapper is back in the news for his imprint on the 2019 Eastern Conference finals. First, he helped Gucci Mane live up to his rhymes from “Both” — “I got so many felonies I might can’t never go to Canada/ But Drake said he gon’ pull some strings so let me check my calendar” — as the 1017 Brick Squad impresario, wearing a Giannis Antetokounmpo jersey, took in Game 3 on the wood at Scotiabank Arena. Their 2016 collaboration, not so ironically, was certified three times platinum this week. Then he mocked, taunted and laughed at the Milwaukee Bucks superstar for missing free throws and waved goodbye. On Tuesday during Game 4, he gave Nurse that eye-opening in-game massage, which ignited a firestorm of debates over etiquette and conduct. Drake’s now public enemy No. 1 in the Cream City for simply being, well, Drake. The superfan who acts just like a superfan, only he’s one of the most recognizable people in the world.
The entire shtick is equal parts objectively annoying (to the other team and his critics) and artistically hilarious. It was no surprise to see the series take a turn for the petty Thursday night in Milwaukee. Mallory Edens, the daughter of Bucks’ owner Wes Edens, was seated courtside next to Green Bay Packers quarterback Aaron Rodgers wearing a Pusha T t-shirt. The nod to the Virginia MC was a flashback to a year ago when Drake found himself behind the eight ball for the first time in his career with a heated and highly personal beef with Pusha that involved Drake’s son, a rumored adidas deal gone awry and a picture of Drake in blackface. Eden’s wardrobe was a solid response — the franchise’s best rebuttal so far — that was diluted by the Bucks’ 105-99 defeat, which put them one loss away from elimination.
“There’s certainly no place for fans — or whatever Drake is for the Raptors — on the court,” Bucks head coach Mike Budenholzer said on a Wednesday conference call. “There’s boundaries and lines for a reason.”
Antetokounmpo’s former European agent carried the same energy. “Imagine a gig & an athlete on VIP seats, right next to the band, stands upon the stage just to show off during the entire game, knowing cameras are on him, occasionally even massaging the singer,” Georgios Dimitropoulos, a senior executive at Octagon, said in a since-deleted tweet. “Security & him both allow it. Never seen anything as disrespectful as this before …”
Drake responded via Instagram through a series of emojis and a live broadcast that showed him liking a comment in support of his actions. And following Toronto’s Game 5 victory, Drake took to his Instagram Stories to poke fun at Budenholzer and the younger Edens, telling the latter, “All is far in war and war and trust me I’ll still get you tickets to OVO Fest.” Anyone familiar with Drake and how he moves understands this is all part of the blueprint. Just as he remained strategically silent about Kanye West’s demands that he dispel rumors of an affair with Kim Kardashian last year, Drake didn’t directly address Budenholzer’s or Dimitropoulos’ comments, allowing the pendulum of media momentum to stay in his court. For now, at least.
There are three undeniably important days in the Raptors’ 24 seasons. The first was June 24, 1998, when the team traded No. 4 pick Antawn Jamison to the Golden State Warriors in exchange for the fifth pick, Vince Carter. The second came 20 years later when the Raptors traded Toronto favorite DeMar DeRozan for Kawhi Leonard on July 18, 2018. And the third was Sept. 30, 2013, when the Raptors named hometown kid turned superstar rapper Aubrey Drake Graham as their global ambassador. If it sounds ridiculously foolish, it’s only trumped by how ridiculously accurate the job title has since become.
Despite a season of adverse player-fan interactions, many of which had racial undertones, Drake’s courtside antics do little to affect the league or the Raptors negatively. He didn’t violate any sort of NBA policy for his interaction with Nurse. And judging by its past actions, the league isn’t giving Drake a hometown pass.
In 2014, the Raptors were fined $25,000 after Drake made what the league considered a public recruiting pitch to Kevin Durant, who attended his OVO Festival in Toronto. Last year, both the NBA and the Raptors warned Drake about his behavior after a verbal confrontation with then-Cleveland Cavaliers center Kendrick Perkins.
Drake vs. the Bucks is yet another twist in Drake’s interest in sports. The games and the athletes who play them are frequent muses in his music. And being recognized in a Drake song is pop culture gold. “I made it, I made it,” said Stephen Curry, quoting Draymond Green’s excitement over being name-dropped in Drake’s “Summer Sixteen.” “ ‘First All-Star Game and I got into a Drake song.’ ”
The flip side is that the internet will never let Drake live down his air ball — while in the layup line! — during Kentucky’s 2014 Big Blue Madness. Then there’s the Drake curse, which has allegedly affected the likes of Serena Williams, Conor McGregor, the Alabama Crimson Tide, the aforementioned Kentucky and others. Some New York Giants fans blamed him in part for wide receiver Odell Beckham Jr.’s mercurial moods. As coincidence collided with fate, Drake sat courtside at Game 5 of the 2016 NBA Finals when Kyrie Irving and LeBron James each went for 41 points — and kick-started the greatest comeback in NBA Finals history. But the hex was so deep even Drake believed in the energy as he wore Philadelphia 76ers shorts during Toronto’s Game 7 instant-classic victory earlier this month.
Like Lee, Drake is no stranger to the rush of vitriol against him. He’s also no stranger to inserting himself on to the NBA’s biggest stages. This marks the fourth consecutive postseason where Drake has become a subplot — others might say “antagonist” — during the playoffs. While taunting both Irving and James via, yes, Instagram in 2016, Drake watched his Raptors fall in six games — with James giving Drake an earful in the process. A year later, James not only again led the Cavaliers to victory over the Raptors in the playoffs, he offered to buy Drake margaritas after the game to soften the sting. In 2018, the tide temporarily shifted in Drake’s favor as he trolled John Wall and Kelly Oubre Jr. during Toronto’s first-round series victory over the Washington Wizards. This year, he taunted 76ers superstar center Joel Embiid, mimicking his airplane gesture in this year’s Eastern Conference semifinals.
All of the taunts, gestures and boisterous sideline dances could come back to haunt Drake should the Raptors fail to win either Game 6 or 7. And a new crop of Drake memes and GIFs will populate the internet. But understanding that Drake isn’t just a famous fanatic is part of the calculus in understanding why he acts the way he does. For starters, Drake’s not just a fan. “Been flowin’ stupid since Vince Carter was on some through the legs, arm in the hoop s—,” he reflected on “Weston Road Flows.” “I got a club in the Raptors arena,” he barked on his “30 for 30 Freestyle,” “Championship celebrations during regular seasons. F— all that rap-to-pay-your-bill s—,” he waxed on the Grammy-nominated “0 to 100/The Catch Up,” “I’m on some Raptors pay my bill s—.” This is a business investment.
His $7,000-per-year, invitation-only Sher Club (named after his maternal grandparents) sits inside Scotiabank Arena. Both Drake and the Raptors are donating millions of dollars to modernize local basketball courts and to Canada Basketball. Part of his “I’m Upset” video, which has nearly 100 million YouTube views, was filmed at center court of Scotiabank. Canada’s The Sports Network said Drake “is one of several factors responsible for legitimizing the organization in the eyes of the league’s primary demographic and many of its players.” Of those players, DeRozan said it was Drake who played the role of amateur therapist and helped him through the shock of being traded. “Just to hear the words that come from him being the person that he is in this world, especially in Toronto,” DeRozan said. And then there’s his overall economic impact on the city. A 2018 Vice News Tonight report concluded Drake is worth $440 million annually to Toronto’s economy, 5% of the city’s $8.8 billion tourism industry, because “he’s helped to rebrand the city. He’s kind of made himself the same as Toronto.”
None of this excuses anything Drake does from his courtside seat. But it gives some insight as to why. He acts the way he does because he’s fully aware of the weight his name holds in the city. He’s involved with the Raptors’ growth both financially and culturally. And he’s now part of the theater that the Eastern Conference finals have become because it’s no longer just about basketball. For some, there’s genuine joy in seeing Drake double down on his antics. For others, there’s pure disdain as they impatiently await his emotional downfall. But everyone feels some type of way. That’s a cultural moment. Drake’s got the sports world in their feelings.
NEW YORK — Kyler Murray beat one of the best marketing departments in the world to the punch.
Last November, in the thick of his Heisman Trophy-winning season at the University of Oklahoma, the 21-year-old phenom quarterback posted a photo on his social media accounts so recognizable that it didn’t need a caption. Murray re-created Bo Jackson’s iconic 1989 Nike ad down to every detail — the marbled backdrop, flexed muscles, shoulder pads and a wooden baseball bat propped up on strong shoulders.
In a creative way, Murray illustrated the undeniable connection between him and Jackson, two generational dual-sport athletes. Jackson is the only player in history to be named an All-Star in football and baseball, having played in both the NFL and Major League Baseball from 1986 to 1994 (three years before Murray was born). Yet, unlike Jackson, who became the face of Nike’s cross-training division in the late 1980s surrounding the launch of the brand’s timeless “Just Do It” campaign, Murray decided to focus on one sport. “The young man from Oklahoma,” Jackson said in January, “should just go with his heart.”
He ultimately chose football despite being selected as an outfielder by the Oakland Athletics with the No. 9 overall pick in the 2018 MLB draft. Murray agreed to a contract with the club that included a reported $4.66 million signing bonus and permission to play football at Oklahoma for one more year. During the 2018 college football season, he started at quarterback in all 14 games for the Sooners, hoisted the Heisman after throwing for 4,361 yards and 42 touchdowns and leading the team to the College Football Playoff. A month after declaring for the NFL draft, Murray took to Twitter to announce that he’d be “fully committing” his life and time to being a pro quarterback.
On the eve of the draft, before the Arizona Cardinals selected Murray with the top pick, Nike made it official, signing the dual-threat quarterback from Bedford, Texas, along with 26 players (and counting) as part of the brand’s 2019 class of NFL rookies. At Oklahoma, Murray wore Nike on both the baseball diamond and gridiron, before the school’s football program switched to Jordan Brand uniforms last year. In celebration of the new partnership, Murray rocked a Great Gatsby-themed 1-of-1 pair of Air Jordan 1 lows onstage at the draft, featuring “Nike K1″ on the tongues of each shoe.
“We admire the energy and commitment that Kyler Murray brings to the game on and off the field, and we’re excited to welcome him and the entire rookie class to the Nike family,” a brand spokesperson told The Undefeated. “We feel strongly that their dedication to the game will continue to inspire the next generation of athletes.”
Kyler Murray’s custom Air Jordan 1 Low for tonight’s draft. The green light post is a symbol of his dreams and what he hopes to accomplish in his career. pic.twitter.com/RdnkM4nbvp
— Darren Rovell (@darrenrovell) April 25, 2019
Roughly 40 percent of the players in the NFL are endorsed by the multibillion-dollar sportswear company. And now Nike might just have its next superstar athlete in Murray. Within several hours after the announcement that he’d been signed, Murray appeared in his first Nike commercial — a one-minute spot depicting his journey from playing three sports as a kid to reaching the NFL.
“I think he’ll understand once he gets an opportunity to be on Nike’s campus, all the things that will be afforded to him,” free agent and five-time Pro Bowl defensive tackle Ndamukong Suh told The Undefeated at Nike’s New York headquarters ahead of the draft. “The most important thing I would tell him is, ‘Just go out there and focus on your task at hand with being a professional, and everything else will fall in line for you.’ ”
Suh’s evaluation of the young, highly touted quarterback? “He’s definitely elusive and very athletic,” Suh said. “I haven’t had a chance to truly watch him play. Maybe this year I’ll have an opportunity to hit him.”
— Kyler Murray (@TheKylerMurray) April 24, 2019
Detroit Lions cornerback Darius Slay, another Nike athlete, has watched Murray quite a bit. And the two-time Pro Bowler and 2017 first-team All-Pro selection is already impressed.
“I think he’s gonna be a killer in this league,” Slay told The Undefeated. “I can just see his competitiveness — how he operates, how he carries himself … He’s a baseball guy, so you know he got a strong arm. And the thing about baseball players is they got great vision. To see that little ball, hit that little ball and catch that little ball at a fast pace. How this game is … I think it’s made for him.”
The 5-foot-10, 207-pound Murray reminds Slay of two veteran NFL quarterbacks. “He’s a more athletic Drew Brees,” Slay said, “and you can see him as the next Russell Wilson.”
Wilson — who just became the highest-paid player in the NFL after signing a four-year, $140 million contract extension with the Seattle Seahawks — is also endorsed by Nike. He and Cleveland Browns wide receiver Odell Beckham Jr. are the only Nike athletes in the NFL to have their own cleats and signature lifestyle shoes. In 2017, after Beckham Jr. signed the richest NFL shoe deal in history, Nike delivered the Special Field Air Force-1 Mid “OBJ.” He also recently teased another signature sneaker that’s on the way. And on the red carpet at the 2018 ESPYS, the Seahawks star debuted his Nike Dangeruss Wilson 1. Maybe Murray will eventually join Beckham and Wilson and get the Nike signature treatment.
“He’s gonna have his own shoe,” Slay said, “sooner or later.”
Until then, the ads will keep coming — only now he has a brand behind him to do them. The marketing possibilities surrounding Murray already seem fruitful, especially if he lives up to the dream he shared in his debut Nike commercial.
“Honestly,” Murray said. “I want to be the best that ever played the game.”
“When you seen so much death you start dealing with Christ / If you ever make it out you give em different advice / Put my truth in this music hope I’m givin’ em light / Just another flawed human trying to get this s— right…”
— Nipsey Hussle, “Blueprint” (2016)
LOS ANGELES — Ermias Asghedom was Marcus’ boss at Marathon Clothing, a tech-friendly shop located near the corner of Crenshaw and Slauson in South Central Los Angeles. Ermias “Nipsey Hussle” Asghedom, with a team of business partners, owned and operated the store, a neighborhood staple since it opened nearly two years ago. Hussle was shot and killed in front of his store in the afternoon of March 31. A suspect has been apprehended. Hussle’s funeral, to be held at Staples Center — home to the Los Angeles Lakers, Clippers and Kings — is set for Thursday, after what is reported to be a 25-mile procession.
Hussle’s “Smart Store” was a definitive moment for South Central. The space was Hussle, a child of cracked concrete, not only giving back but planting deep roots in the community where he was born and raised. The neighborhood came out in droves to the store, as did celebrities such as Russell Westbrook, DeMarcus Cousins, 21 Savage, Jim Jones and Hussle’s longtime partner, the actress Lauren London. “I remember being shot at by the police in that parking lot,” Hussle said earlier this year. “Getting taken to jail, raided in that parking lot … to actually owning that building.”
View this post on Instagram
Join Us for the Celebration of the Life & Legacy of Nipsey Hussle ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thursday, April 11th 2019 – Staples Center ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For free tickets & additional info please visit: Staplescenter.com/NipseyHussle
A post shared by Nipsey Hussle (@nipseyhussle) on Apr 8, 2019 at 2:52pm PDT
Marcus (not his real name), though, is a young man from around the way and was hired shortly after Marathon opened by Hussle’s brother and Marathon co-owner Samiel “Blacc Sam” Asghedom. “Nipsey just set off that vibe,” Marcus said via FaceTime. “You wanna be just like him. He’s not just a rapper. [He’s] a motivation. Even me working there, seeing him all the time when he comes through, you’re like, ‘Oh, s—. It’s Nip!’ You can see him every single day and it’s still a shocking surprise.”
The two bonded over financial literacy. Marcus yearned to learn more about investing and stocks. Hussle loved to create a cycle of independence those around him would take pride in. “Lead to the lake if they wanna fish,” he rapped on “Hussle and Motivate” from his Grammy-nominated 2018 Victory Lap (which re-entered the Billboard charts at No. 2 this week. Marcus, like Hussle, wanted his money to make money. “[Our last conversation] was more of a business talk.”
On the afternoon of March 31, Marcus was working in the stockroom. Loud pops rang out. He figured they were from nearby construction sites, but something told him to walk outside and check. Chaos had erupted in the parking lot of Marathon. The pops were actually gunshots. “I just seen him laying there,” Marcus said. “He was still breathing, still fighting, but the conditions were critical. It was blood everywhere, man.” Two other men were also hit.
Instead of panicking, Marcus called Samiel Asghedom. Marcus said he attempted to console co-workers and, as he puts it, to “be mentally cool and stable in that situation.” Hussle died a short time later. Two days later, alleged gang member and struggling musician Eric Holder, 29, was charged with his murder, two counts of attempted murder and possession of a firearm by a felon.
View this post on Instagram
A post shared by Lauren London (@laurenlondon) on Apr 2, 2019 at 4:58pm PDT
Hussle’s death capped what Los Angeles law enforcement officials are calling a “troubling surge” that included 26 shooting victims and 10 fatalities over a week. The Los Angeles Police Department police chief stated last week that Hussle and Holder knew each other and the “dispute” between the two was a “personal matter.” Tears led to questions. What exactly did Nipsey mean by his last tweet? What was going through his mind in his final moments? His partner, London? His family? Did he know how much his death would shake South Central?
“You get your real random moments [when you think about it]. I think about Nipsey before I go to bed,” Marcus said. “I just been keeping my mind distracted.” While the world mourns Hussle’s death, all it takes is standing in the parking lot of the Fatburger restaurant near Marathon Clothing for a new truth to become clear. Hussle was well on his way to becoming a global star in the entertainment universe. And when he was pronounced dead, Hussle took a piece of South Central Los Angeles with him.
They love me all around the world, my n—a / What’s your problem?
— “All Get Right” (2013)
Grief’s black cloud is everywhere. Washington, D.C., Miami, San Diego, Milwaukee, Philadelphia, New York, Atlanta, Houston. London and Addis Ababa, Ethiopia. Fans in these cities have paid respect to Hussle through candlelight vigils. Celebrities are deeply moved, some to tears: Westbrook, Snoop Dogg, LeBron James, Rihanna, Beyoncé, Meek Mill, Issa Rae, Jalen Ramsey, Drake, John Legend, YG, Kawhi Leonard, Stephen Curry, James Harden, Odell Beckham Jr. and countless others. Both Hussle’s hometown basketball squads, the Lakers and Clippers, paid homage to him. The Eritrean community (Hussle’s father was born in Eritrea) was hit noticeably hard.
Some fans find solace in Hussle’s music — even as hip-hop struggles to find peace just six months after the soul-shattering death in September of Mac Miller. Hussle’s childhood poems — unearthed by an elementary school classmate, revealing a child with vision and empathy beyond his years — have gone viral. Many think constantly of Lauren London and his children, Emani and Kross, as well. There’s also the too-familiar, agonizing pain of Hussle’s parents, siblings, close friends and others — survivors of gun violence, struggling to make sense of it all.
What has so struck countless people — such as Rep. Karen Bass, who’ll honor Hussle this week on the House Floor — was Hussle’s philanthropic and entrepreneurial spirit. There were his real estate ventures — such as placing a bid on luxury beach hotel Viceroy Santa Monica with partners Dave Gross, DJ Khaled, Luol Deng and others. There’s the community pride via Hussle’s advocacy of Destination Crenshaw, a 1.3-mile open-air museum that pays homage to the black history and art of Crenshaw Boulevard. He was active in community revitalization projects, such as refurbishing and reopening L.A. skating rink World on Wheels.
He also launched Vector90, a coworking space, and Too Big To Fail, a science, technology, engineering and math pad where young boys and girls could obtain professional development skills. Deeply personal for Hussle was eliminating the gap between Silicon Valley and children in his Crenshaw community.
Hussle’s death has shifted pop culture’s needle unlike any since Prince nearly three years ago. Hussle’s homegoing service figures to be the biggest funeral — upward of 12,000 are expected — in Los Angeles since Michael Jackson’s a decade ago.
Staples Center sources say that some of Hussle’s friends will be sending signed National Basketball Association memorabilia. This includes Westbrook’s 20-20-20 game-worn jersey and and sneakers, as well as jerseys from LeBron James, Kawhi Leonard, Lou Williams, James Harden, Isaiah Thomas, DeMarcus Cousins, Kyle Kuzma and others — all featuring personal handwritten messages to Hussle. At the base of his loyal fanship, which includes these star athletes, is Hussle’s mission to have been the master of his fate and captain of his soul.
This mindset resonated deeply with fans: “Royalties, publishing, plus I own masters,” he boasted on “Dedication.” “Taught you how to charge more than what they paid for you n—-s / Own the whole thing for you n—-s / Re-invest, double up then explained for you n—-s” was his truth on “Last Time That I Checc’d.”
This being Los Angeles, there is no shortage of celebrity deaths. Eazy-E died of complications from AIDS. Hattie McDaniels of breast cancer at 57. Michael Jackson died of cardiac arrest, Richard Pryor of multiple sclerosis. Whitney Houston and Ray Charles both died in Beverly Hills, California. Sam Cooke, Sen. Robert F. Kennedy, Marvin Gaye and The Notorious B.I.G. were all murdered in the city. Tupac Shakur’s spirit eternally looms over the City of Angels, although he died in Las Vegas.
But Hussle is the first musical artist of his stature, native to Los Angeles, to die in such a violent manner. Hussle’s bodyguard, J Roc, retired immediately because he was so overcome with grief and survivor’s remorse. “I would switch places with you any day,” he wrote. “The world need you here … ”
School officials in South Central spoke off the record to say students have been deeply shaken by the tragedy. Who do we look up to now? some ask. Others remain committed to continuing Hussle’s marathon. Others wonder if this endless cycle of violence is the life they’ll always be forced to endure.
“Losing someone like [Hussle] … he was proud to be from here. He was never afraid to represent and say what he’s done in his life — good and bad. It’s tough to swallow that,” says Los Angeles music reporter and photographer Mya “Melody” Singleton. “He was only 33. He was blessed to know what he was put here on this Earth to do. … To lose a changemaker like that, it just feels like a sucker punch to the gut. How could you take such a good person like that?”
Making sense of senselessness is an exercise in futility. Hussle’s death gave immediate rise to countless conspiracy theories. And a running sentiment is that Hussle was killed over jealousy and hate. Hussle, a man of both principles and flaws, didn’t always say the right thing at the right time, but did tend to own up to his shortcomings. And when discussing Hussle’s death, in particular in Los Angeles, it’s important to look at and listen to to black women. He gushed over having his grandmother in his final video. His mother, Angelique Smith, shared a poignant message about strength, fearlessness and empathy. Samantha Smith, Npsey’s sister, honored her brother as a real-life “superhero.”
“I need you, I need you please let me hold you again,” she wrote in a heartfelt Instagram post. “I love you forever, and I will cry forever.”
“I’m feeling heroic but life is a dice game / And they dare you to blow it / You might get a stripe man, but that ain’t gon’ pay for the strollers.” Like so many Hussle lyrics now, this one from 2016’s “Picture Me Rollin’” — about his daughter, Emani — is agonizing to hear: “It’s never enough to console her / Telling, your daddy’s a soldier / She needs you right now in this moment / Not dead on your back pushing roses.” Hussle’s relationship with London was another growing branch on his tree of life. The two first met in person at The Marathon Clothing. London called Hussle her best friend, sanctuary, protector and soul in her first public statement after his murder.
“When I think of myself as a black woman, and him as a father, and I think of him having Lauren as his partner, I feel like that has to be one of the worst nightmares that any black woman can go through,” says Singleton. “I think about [his children, Emani and Kross] and what they’re gonna have to endure as they get older. I thought [he and Lauren] were one of the cutest couples. It was so cool to see that they really were each other’s equal. And it’s heartbreaking to see that she has literally become part of a sisterhood that nobody wants to be in.”
The despair is palpable for Los Angeles DJ Iesha Irene. “I knew Nipsey knew this. [But] I just want black men to know we really ride for y’all. Nobody is gonna understand you like us. Nobody is going to love you like we do. Even when you leave this Earth, we still mourn you in death. It makes me sad that the world doesn’t love you as much as I do.”
“Where Nipsey got caught up is where so many other n—as got caught up,” says my Uber driver, Chris. He’s a Watts native. Chris didn’t like when a clearly grieving Westbrook, a Los Angeles native, apparently shouted out Hussle’s Rollin 60’s Crips set after his iconic 20-20-20 (equals 60) triple-double against the Lakers on April 2.
“You can’t have one foot in the game and one foot out. It’s just not how this works. But beyond all that … Nipsey … should be saluted because, while I wasn’t the biggest fan of his music, it’s no denying [he] had a good heart, regardless who he banged with. He was actually doing something positive. That’s more than I can say for a lot … out here. But still, if you from here, you know how they get down. And Russ from here!”
“Here” are the ’hoods of Los Angeles — and there’s a long and complex history of gang culture. Yet on April 5, hundreds of Bloods, Crips and other gang members held a private a ceremony at The Marathon Clothing. Leaders from Compton, Inglewood and Watts met the day before and decided to honor Hussle with a peaceful demonstration.
“We having a gang truce and rally so all the different gangs in L.A. can get together and celebrate the life and gift of Nipsey,” said Eugene “Big U” Henley, a 60 who managed Hussle during his career’s early stages. “It’s a lot of people who were calling who said they wanted to get together and come to the vigil and pay respect.”
Most are taking a wait-and-see approach, but there is some hope that Hussle’s death can produce some change moving forward, both within gang culture and in the city and country’s collective mindstate.
“I don’t know if we’ll ever recover from this,” says Irene. “But … I would like to hope that these gangs continue not just talking the talk for the sake of what’s going on right now. I would hope that they continue to promote unity. Beyond that, I hope that the rest of the nation, especially us as black people, [we] take notes from what Nipsey was doing, and what he was trying to do and what he did do, and try and implement that in our daily lives.”
The walk to Hussle’s memorial is nerve-wracking. LAPD officers are blocking off streets but mostly keeping to themselves. The Nation of Islam distributes copies of The Last Call with Hussle on the cover while directing pedestrian and street traffic. But along the way, so many landmarks command attention. There’s the liquor store where part of the “Rap N—as” video was filmed. The ’hood staple, Woody’s Bar-B-Que. The Slauson Donuts where Hussle and London did a portion of their recent, and now painfully immortal, GQ shoot. There’s the sign on a garage door, alongside photos of Muhammad Ali and biblical passages, that says, “LET THE HEALING BEGIN … ”
“Racks in the Middle,” the last single Hussle released before his death, now sounds like a self-created eulogy, and it blares from cars. Those walking on the sidewalk rap along with Hussle. Others passionately sing Roddy Rich’s hook. It’s like Shakur’s “I Ain’t Mad at Cha” was 23 years ago — a goodbye first to his slain best friend Stephen “Fatts” Donelson. Then to himself. “We just embrace the only life we know / If it was me, I would tell you, ‘N—a, live your life and grow’ / I’d tell you, ‘Finish what we started, reach them heights, you know?’ ” Hussle’s cries kick down the doors of the soul.
Because his voice booms out of every car speaker, the closer The Marathon Clothing becomes, the harder it is to make out which Hussle songs are playing. The black All Money In (his record label) truck still sits in the parking lot, as does (at least as of last week) his black Mercedes GLE 350. In front of the Shell gas station at the corner, locals sell paintings and portraits commemorating Hussle, while music directs mourners to an informal memorial’s line. South Central’s ode to its own royalty.
The line lengthens as afternoon transitions to dusk. To get to the parking lot and the memorial, mourners must walk through the same alley Holder ran through once he permanently altered the course of Crenshaw’s history. This is walking through trauma to attempt to deal with trauma. Perhaps no better description of life in the ghetto. “Put a circle around Nipsey,” a man says, holding a slab of ribs while waiting in line, tears streaming down his face from behind black sunglasses. “He put a circle around us.”
The number of mourners on the evening of April 6 reaches nearly 500. A potluck of ages, races and ethnicities converge on Hussle’s final living place. Saying goodbye is what brings them all here. Love for Hussle keeps them. African Americans are 20 percent more likely than the overall population to suffer from severe mental health problems. Among these conditions, is post-traumatic stress disorder: black people are more likely to be victims of violent crime. Black children are more likely than other children to witness violence. It’s difficult not to think of these hurdles walking around Hussle’s ground zero.
For many, this isn’t their first makeshift memorial. Nor will it be the last. Barriers block off the parking lot where Hussle last stood. That’s part of the moment’s symbolism too. Hussle died on the land he owned. Now the neighborhood tries to piece together how life goes on without him.
Outside what was long ago dubbed by the community as “Nipsey’s Fatburger,” a man and woman console one another through conversation. “You going to the funeral?” she asks. “We have to. We owe that m—–f—– that much.”
“Hell, yeah, I’m going to that m—–f—–,” responds the guy, pulling on a cigarette. “Without a m—–f—ing doubt.”
Similar conversations are heard inside the Fatburger. “It’s a shame Nipsey had to die for the ’hoods to come together like this,” a woman says, eating her fries while looking at the different gang sets and neighborhoods standing in line for food. “I guess … everyone needs a reality check and a starting point. If they come together, and we stay together, at least it feels like Nip didn’t die in vain.” That’s true, yes, but 3420 W. Slauson Ave. is, unfortunately, rap’s newest public tombstone. It follows Koval and Flamingo in Las Vegas and Fairfax Avenue and Wilshire Boulevard only 7 miles from where Hussle died.
On March 31, the world lost a man, a father, a partner, a visionary and an activist. Los Angeles, in particular South Central, lost a lifeline. Hussle’s creative spirit was lighthouse of prosperity built by a person who refused to give up on blocks many deemed a terror zone. Hustle had the swag and the community activist spirit of Tupac. The spectacular cool and charisma of Biggie Smalls. And the enterprising foresight of Jay-Z. While he surely Slauson’s Malcolm X, make no mistake — Nipsey Hussle was Nipsey Hussle. And one day soon, the corner of Slauson and Crenshaw will bear his name.
“My city won’t ever be the same. I won’t ever be the same,” Irene says. “He was the black American dream. That’s why this hits different. You found yourself in him.”
From celebrity basketball games to Los Angeles Lakers games with Young Jeezy and YG, Nipsey Hussle was an unabashed lover of basketball and a huge fan of his hometown team. Legendary Laker and current president of the franchise’s basketball operations, Magic Johnson, mourned Hussle yesterday. “I was so proud of Nipsey Hussle,” Johnson wrote on Instagram, “who became an astute businessman and created jobs for people who lived in South Central.”
The relationship between the game and the Grammy Award-nominated Hussle was deep: He performed at halftime at the Staples Center; helped Russell Westbrook‘s foundation at Thanksgiving; partied with James Harden and Baron Davis (and Odell Beckham Jr.); and refurbished, with Puma, a basketball court in his own beloved Crenshaw neighborhood.
Most indelible, though, are the many images of Hussle and his longtime partner, Lauren London, sitting courtside at Lakers games. They seemed a kind of royalty, yes, but more like good people who made good with their creative work — people who’d created a family with each other. In these troubled times, the couple modeled for us a deep, fun and glamorous love. And then Hussle would stand to chop it up with Denzel Washington, or some other legend.
On Monday night, Hussle’s name was scrawled on the sneakers of NBA players across the league. In remembrance. The sadness and disbelief continue. As Johnson himself said: “Nipsey Hussle’s legacy will last forever.”
View this post on Instagram
A post shared by Wardell Curry (@stephencurry30) on Mar 31, 2019 at 7:53pm PDT
View this post on Instagram
In memory of a man that was so much more than an artist. He was a businessman, philanthropist, father and protector of his community. But most of all he was an inspiration to us all. We really lost a real one … . #themarathoncontinues
A post shared by UndefeatedESPN (@undefeatedespn) on Apr 1, 2019 at 2:47pm PDT
Dallas Cowboys owner Jerry Jones is the unofficial host of boxing’s biggest event of 2019, the pay-per-view matchup between Errol Spence Jr. and Mikey Garcia. Before the two undefeated fighters squared off, Jones talked about the bout, AT&T Stadium, his Cowboys, the Cleveland Browns trading for Odell Beckham Jr., and much more.
LeBron James (and what’s left of) the Los Angeles Lakers stagger into Toronto on Thursday night to take on the Raptors. At this point, the Lakers have more of a realistic chance to land Zion Williamson than to make the playoffs, which takes much of the luster out of what was supposed to be a late-season meeting between two playoff-bound squads. Kawhi Leonard, Kyle Lowry, Marc Gasol and Pascal Siakam aim to keep Toronto within reach of the Milwaukee Bucks for the Eastern Conference’s top seed. And while it’s the longest of shots, Drake is always a subplot at courtside — although he’d have to jet over from Paris on his off day from his Assassination Vacation European tour to make it happen.
In addition to the fact that he announced today the OVO Athletic Centre, “the official training facility for the Toronto Raptors,” the Scorpion rapper has a multitude of reasons to hop on a Cessna and pull up to Scotiabank Arena. Drake has been the Raptors’ global ambassador since 2013, and he doesn’t pass up many opportunities to see his friend James up close and personal.
View this post on Instagram
Introducing the OVO Athletic Centre, the official training facility for the Toronto Raptors. just wanted to add that I am so proud of my brothers and so proud to be from this city I swear this one feels like a high school dream and it’s a blessing to be able to raise up the levels and make the human mind stretch when it comes to thinking about what is possible in your lifetime!! Much love to everyone involved
A post shared by champagnepapi (@champagnepapi) on Mar 14, 2019 at 8:25am PDT
Plus, Drake — who is currently sitting on Billboard’s pop singles charts for the 193rd (!) time, for his “Girls Need Love (Remix)” collaboration with Summer Walker — has long been a fountain of sports references and analogies. What we have here is a vault of those Drake sports lyrics. An anthology, if you will. The references span a range of sports, athletes and moments dating back well over a decade. This isn’t all the looks, but the best and the most of them. So grab a drink. Order some food. Spark up. Get comfortable. We’re going to be here for a while.
Below you’ll find 57 songs, in chronological order, dating to 2007’s Comeback Season up to the current day. Some you’ll remember. Some you’ve probably forgotten. And some you may have never known existed. What’s not up for question, though, is the power and legitimacy of Drake’s co-sign. “When your favorite rapper puts your name in a song,” 2014 NBA MVP Kevin Durant said, “it makes you feel like you made it.”
“Going In For Life” (2007)
If Hov is Jordan, I guess I’m cool with Pippen / ’Til I mention that I wanna play a new position / No team playin’, no screen settin’ / Because I wanna win games / Coach, I’m through assistin’ …
Less than two years before he became a household name, Drake’s sights were already set on rap’s pinnacle. And he knew how to get there: He’d have to look Jay-Z in the eyes. The two artists’ on-again, off-again friendly war of words/peacetime admiration has deep roots.
Drake feat. Lil Wayne — “Ignant S—” (2009)
The same n—a I ball with / I fall with/ On some southern drawl s— / Rookie of the Year / ’06, Chris Paul s— …
Chris Paul’s presence is felt throughout So Far Gone. He’s actually on the outro of the Lil Wayne and Santigold-assisted “Unstoppable.” Meanwhile, earlier on Gone, Drake calls his own shot, dubbing himself rap’s best newcomer — just like Paul, the former Wake Forest Demon Deacon, had been a few years beforehand in the NBA.
“Say What’s Real” (2009)
And to my city I’m the 2-3 …
Jordan or James — both apply here. Drake wasn’t the first musical artist to put Canada on the map; names such as Kardinal Offishall, Nelly Furtado and Tamia predate Aubrey Graham. That being said, it’s hard to say the notoriety and legacy Drake brings to his own city aren’t similar to the legacy of 23 in Chicago and Cleveland, both of whom are big fans of Toronto’s figurative 23.
“The Calm” (2009)
Tryna enjoy myself with Tez in Miami at the game / I just wish he knew how much it really weighed like Dwyane …
“You know,” Dwyane Wade told me last month in Miami, face beaming with pride, “I was on So Far Gone. That was so cool. That’s when I first heard of Drake.” Such is true, the landmark mixtape’s somber standout is the on-wax meeting of Drake and Wade.
Gucci Mane feat. Drake — “Believe It Or Not” (2009)
OK, I’m all about it, all for it / I’m All-Star Team Jordan, small forward / I’m never putting up a shot unless it calls for it / No hesitation so I’m shooting if I draw for it …
“9AM In Dallas” (2010)
I’m nervous / But I’ma kill it cause they ’bout to let the realest team in / Throwing up in the huddle, n—a, Willie Beamen / But still throwing touchdown passes/ In tortoise frame glasses hoping that someone catch it …
The first installment in Drake’s famed time/location series. Nearing the end of the decade, it’s fascinating to hear some of the anxiety and uncertainty in his lyrics. Who could’ve really predicted all of this?
Drake feat. Alicia Keys — “Fireworks” (2010)
I’m flying back home / For the Heritage Classic …
The first song on Drake’s first studio album, Thank Me Later, is positioned there for a reason. In the first verse of “Fireworks,” he goes into his fear that fame would eventually drive him and Lil Wayne apart. The second verse is about Rihanna. And the third verse focuses on the relationship with his parents and being the product of a divorced household separated by an international border. The Heritage Classic, by the way, began in 2003 and is one of the NHL’s storied outdoor regular-season games — in Canada.
“Thank Me Now” (2010)
And that’s around the time / That your idols become your rivals / You make friends with Mike / But gotta A.I. him for your survival / Damn, I swear sports and music are so synonymous / ’Cause we wanna be them / And they wanna be us …
One of Drake’s most popular and lasting lines speaks to how the cultures of sports and music have always been intertwined — tip your cap to Master P, who not only opened the door but also brought the marriage mainstream in the ’90s. Not a single lie was told.
“You Know, You Know” (2010)
Game time b—- I hope you’re proud of us / King James s— watch me throw the powder up …
Tell your girlfriend /That I can pull some f—ing strings / So we’re courtside / When LeBron get a f—ing ring …
Back when Drake and Kanye West were on speaking terms, they created this gem, which came with a duo of powerhouse LeBron references — it’s Drake’s most high-profile athlete friendship.
Nicki Minaj feat. Drake — “Moment 4 Life” (2010)
Young Money the Mafia that’s word to Lil’ Cease / I’m in the Dominican, Big Papi Ortiz …
Rick Ross feat. Chrisette Michele & Drake “Aston Martin Music” (2010)
Which one of y’all got fleets on your key chains? / The seats for these Heat games?
Drake, who originally played post-hook duties on Rick Ross’ “Aston Martin,” obviously had more to say as OVO’s top dog released his own verse called “Paris Morton Music” — dedicated to a model of the same name whom he ended up making two songs about. By the time the official video dropped, Ross made the executive decision to add Drake’s verse. Smart move. Also, sitting courtside during the Miami Heat’s “Big Three” era was the ultimate flex.
Rick Ross feat. “Made Men” (2011)
I’m in the condo posted watching Miami kill / I might just walk to the arena and watch it for real …
Yes, in case you haven’t caught on to the trend yet, we’re in the Miami Heat era of Drake’s career.
“Over My Dead Body” (2011)
Are these people really discussing my career again? / Asking if I’ll be going platinum in a year again / Don’t I got the s— the world wanna hear again? / Don’t Michael Jordan still got his hoop earring in?
This picture, taken in 2011, actually does feature Michael Jordan rocking a hoop earring. There’s your answer(s).
“Under ground Kings” (2011)
I swear it’s been two years since somebody asked me who I was / I’m the greatest man / I said that before I knew I was …
You might’ve heard someone say that before. Rest in peace, Muhammad Ali.
“The Ride” (2011)
I’m out here messing over the lives of these n—as / That couldn’t fuck with my freshman floater …
There’s an argument to be made that “The Ride” is a top-three Drake song, ever. I am more than willing to have that discussion. Just not on social media.
Drake feat. Tyga & Lil Wayne — “The Motto” (2011)
My team good, we don’t really need a mascot / Tell Tune, “Light one, pass it like a relay” / YMCMB, you n—as more YMCA …
Rick Ross feat. French Montana & Drake — “Stay Schemin’” (2012)
Kobe ’bout to lose $150M’s / Kobe my n—a, I hate it had to be him / B—- you wasn’t with me shootin’ in the gym (B—- you wasn’t with me shootin’ in the gym!)
For as popular as this line became — and it was extremely popular around the time that rumors were rampant that Kobe Bryant and his wife were barreling toward divorce — the misogyny in the lines is something Drake grew to regret. Bryant’s wife, Vanessa, was none too pleased, especially as the lyric became a true cultural moment.
“I love when immature kids quote a rapper that has never been friends with Kobe and knows nothing about our relationship,” Vanessa Bryant shot back. “I don’t need to be in the gym. I’m raising our daughters, signing checks and taking care of everything else that pertains to our home life.” She wasn’t done. “I really wish people would stop, think and then realize that they are being sucked into someone’s clear intention to monetize and gain attention off of our family’s heartache. This is real life. I hold down our home life so my husband can focus on his career. It’s a partnership.”
Bench players talking like starters / I hate it …
I’ve reached heights that even Dwight Howard couldn’t reach …
The Howard comment is true. Drake and Howard were young superstars at one point, but the two have seen their careers veer in different directions over the past eight years. But the bench players and starters bar? A critique very applicable in so many walks of life. We’ll just leave it at that.
DJ Khaled feat. Drake, Rick Ross & Lil Wayne — “No New Friends” (2013)
H-Town my second home like I’m James Harden / Money counter go *brrr* when you sellin’ out the Garden …
Since we’re on the topic, earlier this season, reigning NBA MVP James Harden dropped a career-high 61 points on the New York Knicks in Madison Square Garden. The mark tied with Bryant for the most points scored by an opponent vs. the Knicks.
PARTYNEXTDOOR feat. Drake — “Over Here” (2013)
I’m back boy for real / I’m that boy for real / I got hits, n—a / You just a bat boy for real …
This one doesn’t normally get mentioned when Drake’s best guest verses are debated. But it should.
“5AM In Toronto” (2013)
Some n—a been here for a couple / Never been here again / I’m on my King James s— / I’m tryin’ to win here again …
A lot has been made of Drake’s supposed sports curse. But here’s one instance where Drake hit the nail on the head in an installment of his time/location series. This song was released in March 2013, and the Heat went on to repeat as NBA champions in a thrilling seven-game series against the San Antonio Spurs three months later. As for the aforementioned James, he secured his second consecutive Finals MVP award as well with a 37-point, 12-rebound (and game-icing jumper) virtuoso performance in Game 7.
French Montana feat. Rick Ross, Drake & Lil Wayne — “Pop That” (2013)
OVO, that’s major s— / Toronto with me that’s mayor s— / Gettin’ cheddar packs like KD / OKC, that’s player s— …
It’s 2019, so it’s not a stretch to proclaim this now. **plants flag** You’d be hard-pressed to find many better party anthems of the 2010s.
“Furthest Thing” (2013)
I had to Derrick Rose the knee up ’fore I got the re-up …
Drake, like former NBA MVP Rose, had his own very public stint of injuries. The artist embarked on his America’s Most Wanted tour in 2009 with a torn ACL, MCL and LCL. Drake fell and reinjured his leg again at a performance in Camden, New Jersey. The diagnosis from Lil Wayne (who actually does have a song called “Dr. Carter”), saw it happen firsthand: “That n—a really got a bad leg.”
“Worst Behavior” (2013)
I’m with my whole set, tennis matches at the crib / I swear I could beat Serena when she playin’ with her left …
Outrageous boasts and hip-hop go together like Nick Cannon and paychecks. But, yeah … no. Sounded good, though. No denying that.
“0 to 100 / The Catch Up” (2014)
Been cookin’ with sauce / Chef Curry with the pot, boy / 360 on the wrist, boy / Who the f— them n—as is, boy …
F— all that rap-to-pay-your-bills s— / Yeah, I’m on some Raptors-pay-my-bills s— …
No need for an apology to the wife of an NBA superstar this time around. This is the song that ignited Drake’s short-lived beef (over beats) with Diddy and also gave credence and aura to the nickname “Chef Curry” — which Stephen and Ayesha Curry both parlayed, on and off the court. For context, Ayesha Curry’s already on her third International Smoke restaurant.
Nicki Minaj feat. Chris Brown, Drake & Lil Wayne: “Only” (2014)
Oh, yeah, you the man in the city when the mayor f— with you / The NBA players f— with you / The badass b— doing makeup and hair f— with you …
No shade at all for this next sentence. But Minaj could really use a single like this in 2019.
“Draft Day” (2014)
Draft day, Johnny Manziel / Five years later, how am I the man still?
Well, Drake can still attest to being a marquee attraction a half-decade later. Johnny Football? Not so much. Manziel, to whom the song was dedicated (and who is mentioned by 2 Chainz in his new song “NCAA”), was an incredibly hyped NFL rookie at the time. A Heisman Trophy winner from Texas A&M, Manziel was undeniably one of the most popular, and controversial athletes of his generation. Manziel spiraled out of the NFL after two years with underwhelming play on the field. And just last month, Manziel was kicked out of the Canadian Football League.
“10 Bands” (2015)
I get boxes of free Jordans like I played at North Carolina / How much I make off the deal? / How the f— should I know?
In terms of Cocky Drake, consider this one of his best bars to date. You can feel the disgust in his voice.
“6 Man” (2015)
Boomin’ out in South Gwinnett like Lou Will / 6 man like Lou Will / Two girls and they get along like I’m … (Louuu) Like I’m Lou Will / I just got the new deal …”
It’s time we put Lou Williams in the conversation of all-time great sixth men, if we haven’t already. But while this line immortalized Williams, the NBA’s new all-time leading scorer off the bench and a rapper himself, he played it cool with his response to Sports Illustrated’s Lee Jenkins. “I hear about it every day. Every single day,” he said. “More players do that than you know. I was just the first person to have it mentioned in a song.” Somehow, that’s not surprising. Like, at all.
“6PM In New York” (2015)
Every shot you see them take at me they all contested / Allen Iverson shoe deal / These n—as all in question …
Given all the athletes Drake has referenced over the years, it’s low-key wild that he hasn’t mentioned Iverson more. But both entries on this list (see above) are definitely impressive.
Fetty Wap feat. Drake — “My Way” (Remix) (2015)
They should call me James / ’Cause I’m going hard in this b—- …
What’s true: This was one of the biggest records of that year and a day party mainstay. What’s also true: It’s far more fun to drunkenly recite than it is impressive to just read on the screen.
Meek Mill feat. Drake — “R.I.C.O.” (2015)
OVO, East End, Reps Up, we just might get hit with the R.I.C.O. / Everyone home for the summer, so let’s not do nothing illegal / I go make $50 million then I give some millions to my people / They gon’ go Tony Montana and cop them some Shaq at the free throws …
Drake and Mill’s beef, which started almost immediately after the release of this song in the summer of 2015, dented both careers. But perhaps one of the most innocent bystanders was this song — it never received the video and push it more than deserved.
“Charged Up” (2015)
Come live all your dreams out at OVO / We gon’ make sure you get your bread and know the ropes / I get a ring and I bring it home like I’m Cory Joe …
Cory Joe is, of course, Cory Joseph, the Toronto native who won the 2014 NBA title with the San Antonio Spurs and later signed with his hometown Raptors. But when you think about it, this wasn’t the first time a Spur found himself smack-dab in the middle of a high-profile Drake beef.
“Back To Back” (2015)
Back to back for the n—as that didn’t get the message / Back to back, like I’m on the cover of Lethal Weapon / Back to back, like I’m Jordan ’96, ’97, whoa!
It was never confirmed whether this video of Jordan dancing (exactly how you’d expect Jordan to dance) to “Back to Back” was real. But it does go to show how deeply the Meek beef permeated pop culture.
Future & Drake — “Big Rings” (2015)
This game is different / You only get one shot when n—as gon foul on you …
With the Meek beef still very much on the minds of everyone, Drake continued to take the reins of the narrative by teaming up with Future for a collaborative album. While Drake’s presence was felt on 10 of the 11 tracks, the lingering effects of his fallout with Meek, and the ghostwriting accusations that haunted him, resonated within Drake’s aggression.
Future & Drake — “Scholarships” (2015)
I’m ballin’ outta control, keep on receiving the scholarships / Mail coming to the house / N—a please watch your mouth / I’m the one without a doubt, yeah / And I rock Kentucky blue on these hoes / Drafted, I’m getting choose by these hoes …
No matter how many No. 1 hits he amasses, Drake still has to redeem himself from this moment while wearing said Kentucky blue.
Future & Drake — “Jumpman” (2015)
I hit the Ginobili with my left hand up like, “Woo!”
Jumpman, Jumpman, Jumpman, f— was you expecting? (woo!) / Chi-Town, Chi-Town Michael Jordan just said text me (woo!)
Jumpman, Jumpman, live on TNT I’m flexing (ooh!) / Jumpman, Jumpman they gave me my own collection (ooh!) … Mutombo with the b—-es, you keep getting rejected (woo!)
If nothing else, there should at least have been a video for this project. Nike could’ve fronted the budget and just made it an informal infomercial.
“30 For 30 Freestyle” (2015)
S— is purely for sport, I need a 30 for 30 / Banners are ready in case we need to retire your jersey / I got a club in the Raptors arena / Championship celebrations during …
Peyton and Eli when n—as called me they brother the season start / And I don’t wanna see you end up with nothing / Y’all throw the word “Family” around too much in discussion / Rookie season, I would’ve never thought this was coming / They knees give out and they passing to you all of a sudden / Now you the one getting buckets …
With a title such as this one, there had to be a slew of sports-related lyrics.
“Summer Sixteen” (2016)
And I blame my day ones / You know Chubbs like Draymond …
Golden State running practice at my house …
Yes, now we’ve entered the Golden State portion of Drake’s discography. And no one was more appreciative than Draymond Green, who views his mention as a career-defining moment.
“Weston Road Flows” (2016)
A lot of people just hit me up when my name is mentioned / Shout out to KD, we relate / We get the same attention / It’s raining money, Oklahoma City Thunder / The most successful rapper 35 and under / I’m assuming everybody’s 35 and under / That’s when I plan to retire, man, it’s already funded …
I used to hit the corner store to get Tahiti Treat / Now the talk at the corner store is I’m TBE / The best ever, don’t ever question, you know better …
Drake gives a nod to Floyd Mayweather Jr. with the TBE nod. But it’s Drake’s Kevin Durant mention that raises the most eyebrows. Perhaps Drake knows something we don’t? He and KD are close, and the impending megastar free agent has long called Drake his favorite rapper. The two-time NBA champion revealed last June that he could realistically, as Drake says of himself, envision himself retiring at 35. “This game, your craft, you have to continue studying,” Durant said. “No matter how much you enjoy it, nobody wants to be in school that long. I know I don’t. At some point, you have to be ready to graduate. Thirty-five, that’s just a number in my mind.”
“Still Here” (2016)
I gotta talk to God even though he isn’t near me / Based on what I got, it’s hard to think that he don’t hear me / Hittin’ like that 30 on my jersey, man, I’m gifted …
Conversations with God. Comparing himself to the greatest shooter who ever lived. Drake’s confidence was higher than telephone wires.
“Pop Style” (2016)
MVP, MVP, ’09 all the way to ’16 / Even next season looking like a breeze / Lot of y’all ain’t built for the league …
Drake wasn’t the MVP every year from 2009-16, but he was certainly in the conversation. “Pop Style” also rings off in concerts something serious.
Me and Niko used to plot on how to make a change / Now me and Kobe doin’ shots the night before the game / Still drop 40 with liquor in my system …
This was when we received confirmation Drake and the Bryant family were still cool. Drake and Kobe, at least.
YG feat. Drake — “Why You Always Hatin?” (2016)
I’m a star like Moesha’s n—a / Runnin’ up the numbers like Ayesha’s n—a …
A subtle Fredro Starr mention here. And Ayesha Curry’s husband was for sure running up the numbers in 2016. That was the year he become the only unanimous MVP in NBA history. Speaking of Steph …
“4PM In Calabasas” (2016)
We established like the Yankees / This whole f—ing game thankless …
OVO, the rap game Bronx Bombers? Drake thought so, even if the industry would never acknowledge it as such. Regardless, “4PM” remains one of Drake’s sharpest cuts, with a tidal wave’s worth of Diddy disses throughout.
“Free Smoke” (2017)
I took the team plane from Oracle / Mama never used to cook much / Used to chef KD / Now me and Chef, KD / Bet on shots for 20 G’s …
Drake albums are always a big cultural event from coast to coast. Needless to say, in 2017, this song was anything but a fan favorite in the Cleveland area. Especially in Quicken Loans Arena.
“Fake Love” (2017)
Soon as s— gets outta reach / I reach back like 1-3 …
To date, this remains the lone Odell Beckham Jr. reference in Drake’s catalog. And that’s a wild stat, given their very public bromance.
Lil Wayne feat. Drake — “Family Feud” (2017)
Super Bowl goals, I’m at the crib with Puff / He got Kaepernick on the phone / He in a whole different mode …
An oft-forgotten collab between Drake and Lil Wayne. It was also one of the earliest nods to the fact that Drake and Meek were, behind the scenes, putting bad blood behind them even as Meek sat in prison. I need my paper long like “A Milli” verse / Or too long like a sentence from a Philly judge, he rhymed. F— is the point in all the beefin’ when we really blood?
“Diplomatic Immunity” (2018)
’Cause n—as started talkin’ to me like I’m slowin’ down / Opinions over statistics, of course …
Like Sanders on the Detroit Lions/ Get a run around and I’ll bury you where they won’t find ya …
This is a hard track Drake dropped at the start of 2018 along with the Grammy-winning “God’s Plan.” Both songs were a welcome change of pace, his first new ones since dropping More Life almost a year earlier. But for as tough as Drake’s “Diplomatic Immunity” is, the above phraseology will always belong to the royal family of Harlem. Not even Drake can overtake that.
I just took it left like I’m ambidex’ / B—-, I move through London with the Eurostep (Two) / Got a sneaker deal and I ain’t break a sweat / Catch me ’cause I’m goin’ (Outta there, I’m gone) / How I go from 6 to 23 like I’m LeBron?
Money for revenge, man, that’s hardly an expense / Al Haymon checks off of all of my events / I like all the profit, man, I hardly do percents …
While never confirmed, it is widely speculated that the “revenge” line is confirmation of Pusha T’s suspicion that Drake was offering money for dirt on him. Regardless, “Nonstop” peaked at No. 2 on the Billboard’s Hot 100. But it’s unclear how many people who chant the “6 to 23” line understand its real meaning. Drake’s from Toronto, which he calls “the 6.” Drake’s got his own sneaker deal — just like No. 23 for the Lakers.
“8 Out of 10” (2018)
Miss makin’ ’em pay / Helipad from Will Smith crib straight to the stage / Three Forum shows, but I played Staples today …
All in a day’s work.
“Mob Ties” (2018)
Lead the league in scoring, but man look at my assists …
Lightly similar to Jay-Z’s High school crossover, waved away picks / Music is the same s—, gave away hits from 2000’s “Best of Me” (remix). Somewhere, on the slim chance he’s even aware the line exists, NBA great Nate “Tiny” Archibald is smiling. He was living that same life during the 1972-73 season with the Kansas City-Omaha Kings when he led the league in scoring (34) and assists (11.4). That’s the only time in league history that’s happened.
“Sandra’s Rose” (2018)
They don’t have enough to satisfy a real one / Maverick Carter couldn’t even get the deal done …
Louisville hush money for my young gunners / Rick Pitino, I take ’em to strip clubs and casinos …
Just when Rick Pitino maybe thought the Adidas pay-for-play scandal that got him ousted as head coach at Louisville was in the rearview mirror, here comes a mention on the most streamed album of 2018.
Drake feat. Jay-Z — “Talk Up” (2018)
This isn’t that, can’t be ignoring the stats / Based off of that, they gotta run me the max / They gotta run me the max / They gotta double the racks …
In other words, the mindstate of every big-name free agent this spring or summer, from Le’Veon Bell to Kevin Durant to Kyrie Irving and others. Look what knowing your worth did for Bryce Harper: $330 million later, he’s set for life.
Drake feat. Future — “Blue Tint” (2018)
Way this s— set up, I live like Ronaldo / But I never been in Madrid, whoa …
It’s impossible to believe Drake has never been to Madrid, considering he’s toured the world several times over. Not exactly the thing I was expecting to have in common with Drake, but alas.
Lil Baby feat. Drake — “Yes Indeed” (2018)
My cousins are crazy / My cousins like Boogie / Life is amazing / It is what it should be / Been here for 10, but I feel like a rookie …
One of the most popular Instagram captions of the past year. Going back through the list, too, it appears the only Golden State Warrior who hasn’t been name-dropped in a song by Drake is Klay Thompson.
“Fire In The Booth” (2018)
El chico, this verse is the explanation for the large ego / $100 mil’ hands free like Ronaldinho …
Click the link to the song. How Charlie Sloth didn’t blow a vein in his neck is both a blessing and scary.
Is this the best week the NFL has had in recent memory? Just before 8 p.m. Tuesday when the final happy hours on the East Coast were wrapping, news dropped that megastar New York Giants wide receiver Odell Beckham Jr. was traded to the Cleveland Browns. Beckham, the most popular and influential player in the NFL, who is entering the second year of a five-year deal worth $90 million, was previously said to be a Giants made man.
“We didn’t sign Odell,” Giants general manager Dave Gettleman said just days ago at the NFL combine, “to trade him.” So much for that. But what was New York’s heartbreak became Cleveland’s new love affair. No one was more ecstatic than Beckham’s close friend, former college teammate and fellow Pro Bowl receiver Jarvis “Juice” Landry.
Reactions, both of joy and pain, were instantaneous.
“I am no more a Giants fan!!!” a friend’s uncle vented in a group chat. “I am officially done with their a–.”
“My nerves is way too bad for this s—,” was another comment at Instagram. “@obj, I’m headed to Cleveland as well.”
LeBron James, Ohio’s most famous son, posted “OH MY!! … S*#% just got REAL!!”
As if that weren’t enough, not even five hours later, Le’Veon Bell announced his signing with the New York Jets. The deal not only ends Bell’s self-imposed exile from football — he sat out the entire 2018 season with the Pittsburgh Steelers over contractual disputes — but finds the talented dual threat running back making $52.5 million over four years with $35 million guaranteed. Including incentives, the maximum value of the contract could be north of $60 million. The deal has been widely panned, mostly because Bell’s yearlong exodus resulted in a financial setback. “That’s a good deal for the Jets considering what it could’ve been or should’ve been for Le’Veon Bell,” said ProFootballTalk’s Mike Florio.
For context, NBA players such as Marvin Williams, Ian Mahinmi, Bismack Biyombo and Chandler Parsons all earn more annually than the three-time Pro Bowl Bell. Roster dynamics notwithstanding, it’s hard to rationalize how the NBA/NFL compensation divide makes sense.
There’s synergy, though, in both moves. Beckham departs for the Browns, who now figure to have the most offensive firepower in the league aside from the Kansas City Chiefs. And Bell enters New York as the biggest AFC East acquisition since the New England Patriots traded for Randy Moss in 2007. Both changes detonate on the heels of the transaction that started it all: Antonio Brown’s trade to the Oakland Raiders.
Which begs the question. Is this the best week the NFL has had in recent memory?
The NBA’s summer of 2010 free agency, when Chris Bosh and James joined Dwyane Wade at the Miami Heat, changed the landscape of the NBA offseason. Besides superstars changing teams, there’s also the fervor the NBA has been able to generate, year-round, about its changes.
The NFL hasn’t been able to mimic that sort of excitement. Reasons are aplenty. Collective bargaining agreements and the overall nature of the business in football place more power in management’s hands than that of its workforce. Of equal importance are the issues that have plagued the NFL for the last decade.
Football is a violent sport, physically and psychologically. The list of issues include but are not limited to head trauma and chronic traumatic encephalopathy, domestic violence and “Deflategate.” There’s also the human rights debate spearheaded by Colin Kaepernick, and other players’ protests. All have taken a public relations toll on football. Some fans have left the sport altogether, and negative headlines have, in many ways, come to define America’s most popular sport in the 24/7 media-driven world.
But now, especially with Kaepernick having settled with the NFL, there’s real football to talk about. The moves of Brown, Beckham and Bell are now the subplot of conversations about NFL player mobility, front office business and the chilling disconnect between both.
At least for now, the reasons for the hot football chatter feels strictly X’s and O’s. And there’s a poetic sense of role reversal with the NBA as well: heading into the Super Bowl, the biggest news in sports was Anthony Davis’ trade demand to the Los Angeles Lakers. This all but made Patriots-Rams a supporting character in America’s best drama: the NBA.
The sheer mundanity of the Super Bowl didn’t help. Now, with NBA hysteria centered on James all but guaranteed to miss his first postseason since YouTube’s rookie year (2005) and concerns about the Golden State Warriors appearing vulnerable, it’s the NFL that has commandeered headlines that can be used to promote its brand, rather than having to protect it from stuff like Patriots owner Robert Kraft’s legal situations.
The questions are compelling. How could Pittsburgh lose the two best players at their respective positions? Is Brown — arguably the league’s most enigmatic personality and no stranger to controversy, both on and off field — ready for a reboot out west? How might Brown’s strong-arming of the Steelers, praised by many in and around the league, set a precedent? How much is Steelers quarterback Ben Roethlisberger to blame for what happened in Pittsburgh? Did the grossly underpaid Bell sitting out a season hurt him financially?
And, importantly, are we ready to live in a world where the Cleveland Browns are bullies? The answer is we better be. Beckham at worst took a trip with his guys to Miami after winning the NFC East in 2017, dished out the fade to a sideline net and mimicked urinating like a dog after a touchdown celebration. Despite the Giants getting a better compensation package for Beckham than the Steelers got for trading Brown, what’s the logic of trading a Hall of Fame talent like Beckham — under contract, who wanted to be in New York while still very much in his prime — and jettisoning one of the most passionate fan bases in football just days after letting safety Landon Collins bounce to Washington?
They bout to be doing routines like TLC in the “Creep” video https://t.co/TeMHa2vPMg
— #OneBrownBruh (@CheerwinePapi) March 13, 2019
Narratives drive sports because America loves drama. The prospect of each superstar on a new squad is intoxicating. Brown paired with head coach Jon Gruden in what could be a rebirth and redemption season for both. Bell in New York gives the Jets its best offensive player since the days of Hall of Fame running back Curtis Martin.
Then there’s the most provocative move: Beckham in Cleveland. Beckham’s massive, one-of-one popularity — he’s still the most followed NFL entity, player or team, on Instagram by a considerable margin — coincides with the Browns’ unpopular decision to sign Kareem Hunt last month. The former Kansas City Chiefs’ talented, yet controversial running back re-enters the league, under uber-strict financial parameters, on the heels of a video of him shoving and kicking a woman at Cleveland hotel last year.
Meanwhile, running back Nick Chubb isn’t a media darling a la Saquon Barkley, whom Beckham instantly embraced as a younger bro in New York, but a savage nonetheless. Baker Mayfield, who in just his inaugural season became the best Browns quarterback since Bernie Kosar, presents an instant upgrade at signal-caller, making the Giants’ decision to stick with future Hall of Famer but over-the-hill Eli Manning over Beckham even more confounding.
The powerhouse point in Beckham’s trade to Cleveland is the reunion with high school and LSU teammate Landry. Not since the days of James and Dwyane Wade in Miami has there been a potentially more explosive and highlight-laden tandem of best friends. Aside from James, Beckham’s arrival is the biggest culture shift in Cleveland sports in the last 30 years. That’s not hyperbole. That’s a fact.
Superstars changing teams. Doing so with chips on their shoulders. And shifting the balance of power in the process. The script reads like entrees on the NBA’s menu. However fleeting the moment could ultimately prove to be, the NFL is currently the belle of the media ball. Even the most on-the-fence NFL outsider has to admit these past 96 hours have been fun. If the NFL was really about that life and really wanted to keep this momentum going, though, it’d make Kansas City vs. Cleveland a Monday Night game. On second thought, maybe we shouldn’t jinx it.