Is this the best week the NFL has had in recent memory? Just before 8 p.m. Tuesday when the final happy hours on the East Coast were wrapping, news dropped that megastar New York Giants wide receiver Odell Beckham Jr. was traded to the Cleveland Browns. Beckham, the most popular and influential player in the NFL, who is entering the second year of a five-year deal worth $90 million, was previously said to be a Giants made man.
“We didn’t sign Odell,” Giants general manager Dave Gettleman said just days ago at the NFL combine, “to trade him.” So much for that. But what was New York’s heartbreak became Cleveland’s new love affair. No one was more ecstatic than Beckham’s close friend, former college teammate and fellow Pro Bowl receiver Jarvis “Juice” Landry.
Reactions, both of joy and pain, were instantaneous.
“I am no more a Giants fan!!!” a friend’s uncle vented in a group chat. “I am officially done with their a–.”
“My nerves is way too bad for this s—,” was another comment at Instagram. “@obj, I’m headed to Cleveland as well.”
LeBron James, Ohio’s most famous son, posted “OH MY!! … S*#% just got REAL!!”
As if that weren’t enough, not even five hours later, Le’Veon Bell announced his signing with the New York Jets. The deal not only ends Bell’s self-imposed exile from football — he sat out the entire 2018 season with the Pittsburgh Steelers over contractual disputes — but finds the talented dual threat running back making $52.5 million over four years with $35 million guaranteed. Including incentives, the maximum value of the contract could be north of $60 million. The deal has been widely panned, mostly because Bell’s yearlong exodus resulted in a financial setback. “That’s a good deal for the Jets considering what it could’ve been or should’ve been for Le’Veon Bell,” said ProFootballTalk’s Mike Florio.
For context, NBA players such as Marvin Williams, Ian Mahinmi, Bismack Biyombo and Chandler Parsons all earn more annually than the three-time Pro Bowl Bell. Roster dynamics notwithstanding, it’s hard to rationalize how the NBA/NFL compensation divide makes sense.
There’s synergy, though, in both moves. Beckham departs for the Browns, who now figure to have the most offensive firepower in the league aside from the Kansas City Chiefs. And Bell enters New York as the biggest AFC East acquisition since the New England Patriots traded for Randy Moss in 2007. Both changes detonate on the heels of the transaction that started it all: Antonio Brown’s trade to the Oakland Raiders.
Which begs the question. Is this the best week the NFL has had in recent memory?
The NBA’s summer of 2010 free agency, when Chris Bosh and James joined Dwyane Wade at the Miami Heat, changed the landscape of the NBA offseason. Besides superstars changing teams, there’s also the fervor the NBA has been able to generate, year-round, about its changes.
The NFL hasn’t been able to mimic that sort of excitement. Reasons are aplenty. Collective bargaining agreements and the overall nature of the business in football place more power in management’s hands than that of its workforce. Of equal importance are the issues that have plagued the NFL for the last decade.
Football is a violent sport, physically and psychologically. The list of issues include but are not limited to head trauma and chronic traumatic encephalopathy, domestic violence and “Deflategate.” There’s also the human rights debate spearheaded by Colin Kaepernick, and other players’ protests. All have taken a public relations toll on football. Some fans have left the sport altogether, and negative headlines have, in many ways, come to define America’s most popular sport in the 24/7 media-driven world.
But now, especially with Kaepernick having settled with the NFL, there’s real football to talk about. The moves of Brown, Beckham and Bell are now the subplot of conversations about NFL player mobility, front office business and the chilling disconnect between both.
At least for now, the reasons for the hot football chatter feels strictly X’s and O’s. And there’s a poetic sense of role reversal with the NBA as well: heading into the Super Bowl, the biggest news in sports was Anthony Davis’ trade demand to the Los Angeles Lakers. This all but made Patriots-Rams a supporting character in America’s best drama: the NBA.
The sheer mundanity of the Super Bowl didn’t help. Now, with NBA hysteria centered on James all but guaranteed to miss his first postseason since YouTube’s rookie year (2005) and concerns about the Golden State Warriors appearing vulnerable, it’s the NFL that has commandeered headlines that can be used to promote its brand, rather than having to protect it from stuff like Patriots owner Robert Kraft’s legal situations.
The questions are compelling. How could Pittsburgh lose the two best players at their respective positions? Is Brown — arguably the league’s most enigmatic personality and no stranger to controversy, both on and off field — ready for a reboot out west? How might Brown’s strong-arming of the Steelers, praised by many in and around the league, set a precedent? How much is Steelers quarterback Ben Roethlisberger to blame for what happened in Pittsburgh? Did the grossly underpaid Bell sitting out a season hurt him financially?
And, importantly, are we ready to live in a world where the Cleveland Browns are bullies? The answer is we better be. Beckham at worst took a trip with his guys to Miami after winning the NFC East in 2017, dished out the fade to a sideline net and mimicked urinating like a dog after a touchdown celebration. Despite the Giants getting a better compensation package for Beckham than the Steelers got for trading Brown, what’s the logic of trading a Hall of Fame talent like Beckham — under contract, who wanted to be in New York while still very much in his prime — and jettisoning one of the most passionate fan bases in football just days after letting safety Landon Collins bounce to Washington?
They bout to be doing routines like TLC in the “Creep” video https://t.co/TeMHa2vPMg
— #OneBrownBruh (@CheerwinePapi) March 13, 2019
Narratives drive sports because America loves drama. The prospect of each superstar on a new squad is intoxicating. Brown paired with head coach Jon Gruden in what could be a rebirth and redemption season for both. Bell in New York gives the Jets its best offensive player since the days of Hall of Fame running back Curtis Martin.
Then there’s the most provocative move: Beckham in Cleveland. Beckham’s massive, one-of-one popularity — he’s still the most followed NFL entity, player or team, on Instagram by a considerable margin — coincides with the Browns’ unpopular decision to sign Kareem Hunt last month. The former Kansas City Chiefs’ talented, yet controversial running back re-enters the league, under uber-strict financial parameters, on the heels of a video of him shoving and kicking a woman at Cleveland hotel last year.
Meanwhile, running back Nick Chubb isn’t a media darling a la Saquon Barkley, whom Beckham instantly embraced as a younger bro in New York, but a savage nonetheless. Baker Mayfield, who in just his inaugural season became the best Browns quarterback since Bernie Kosar, presents an instant upgrade at signal-caller, making the Giants’ decision to stick with future Hall of Famer but over-the-hill Eli Manning over Beckham even more confounding.
The powerhouse point in Beckham’s trade to Cleveland is the reunion with high school and LSU teammate Landry. Not since the days of James and Dwyane Wade in Miami has there been a potentially more explosive and highlight-laden tandem of best friends. Aside from James, Beckham’s arrival is the biggest culture shift in Cleveland sports in the last 30 years. That’s not hyperbole. That’s a fact.
Superstars changing teams. Doing so with chips on their shoulders. And shifting the balance of power in the process. The script reads like entrees on the NBA’s menu. However fleeting the moment could ultimately prove to be, the NFL is currently the belle of the media ball. Even the most on-the-fence NFL outsider has to admit these past 96 hours have been fun. If the NFL was really about that life and really wanted to keep this momentum going, though, it’d make Kansas City vs. Cleveland a Monday Night game. On second thought, maybe we shouldn’t jinx it.
We’re in a big moment for sports fanatics. Last week, the NFL hosted its annual draft, where teams were on the hunt for the next Russell Wilson or Ezekiel Elliott.
Everyone wants to win. As coach Herm Edwards famously said, “You play to win the game.” Winning games brings success. And success brings money. But in a culture where winning comes before everything else, how much does it cost black players to lose?
Almost every competitor in professional sports is familiar with the concept of the “Next Man Up.” The idea is that a player must always be ready to play his best because when he can’t play his best, the next man is up. And the “next man” knows that if he performs at a high level, he could secure his position long term.
For example, Dak Prescott took over for injured quarterback Tony Romo in 2016 and has remained the Dallas Cowboys’ starting quarterback ever since.
As a licensed couples and family therapist who specializes in working with relationship issues, men and professional athletes, I’ve worked with clients of all backgrounds. At the same time, my work with black athletes has allowed me to hear their struggles of balancing playing at a high level to keep their career going while maintaining their mental health.
One of my clients, a former player, shared, “I got injured, lost my spot, and even after rehab, I wasn’t as fast as I used to be. They cut me, and eventually I felt my only option was to retire.”
This led him to struggle with life after football, difficulties in his relationship and disconnection from his children. According to the Health and Human Services Office of Minority Health, African-Americans are 20 percent more likely than the general population to experience serious mental health problems, including depression and anxiety.
The message the industry sends black athletes is clear: “Don’t lose a step, don’t get injured, don’t admit weakness (physical or mental) because if you do, someone is waiting to take your spot.” As stated above, many athletes experience constant worry about maintaining their starting position. This is the embodiment of anxiety, which is defined by “feelings of tension, worried thoughts and physical changes.”
“There are at least two to three other guys on the team that play my position,” one of my clients said. “After I got injured, I was benched and my name came up frequently in trade rumors.”
He was depressed and needed help but couldn’t allow himself to trust me until almost a year of therapy. About 25 percent of African-Americans seek mental health care, compared with 40 percent of whites, mainly due to stigma, shame, distrust, misdiagnosis and socioeconomic concerns.
The pressure to remain a starter has many implications, including loss of the position, career, money, family and more. The impact of such significant losses can create depression for many players, and they have for clients in my field for decades.
In the sporting world, unreported depression and anxiety are rampant. And “Next Man Up” syndrome feeds into the issue. Don’t be misled to think this is just for male sports leagues — this issue carries across all sports for all genders. Chamique Holdsclaw, a former WNBA All-Star and Olympic gold medalist, shared her personal experience and family history of mental illness with ESPN. “I wasn’t honest about needing help. I was just going through the motions, trying to keep stuff together. … The mental health component of sports is missing.”
Next Man or Woman Up syndrome benefits one player while potentially prompting a mental health crisis for another. The importance of mental health and how it impacts everyday life has been undervalued for far too long.
In the past few years, black athletes have fought through the stigma to share their stories, struggles and successes with their mental health. In one tweet, DeMar DeRozan of the Toronto Raptors declared to the world, “This depression get the best of me …” DeRozan went on to say in an interview that his anxiety and depression, “it gets the best of you, where times everything in the whole world’s on top of you.”
Brandon Marshall, a wide receiver who was recently released from the New York Giants, has shared numerous times about his experience with borderline personality disorder. “Man, if you would have asked me eight years ago what does mental health mean to me, I would have said mental toughness,” he told USA Today.
“As football players, we are taught to never show weakness, to never give an opponent an edge. To open up when something hurts, in our culture, is deviant. But when you really sit down and think about it, connecting with those emotions is the real strength.”
Not every athlete hoping to maintain a roster spot struggles with a mental illness. But if we don’t work harder to remove the stigma of talking about and treating mental illness, it will continue to be difficult to discern which athletes need treatment to continue playing at a high level.
The time has come to stop devaluing the importance and necessity of mental health education and treatment in the professional sports world and beyond, because what we see in the public from celebrities, athletes and entertainers highlights what many others are experiencing daily.
Kevin Hart’s health is no laughing matter. So much of his comedy is rooted in self-deprecation about his own physicality: he’s a 5-foot-4-inch man who makes you laugh even before he says a word. Especially if he’s paired up with a hulk of a man like say, Dwayne “The Rock” Johnson — the two of them together usually translate into cinematic gold. Sony’s Jumanji: Welcome to the Jungle, released on Dec. 20, 2017, has now “earned $377 million in North America, and has topped $904 million globally … [Jumanji] is now Sony’s second-biggest global grosser of all time, between Spider-Man 3 ($890m in 2007) and Skyfall ($1.1 billion),” according to Forbes.
Two years ago, Hart broke ground as the first comedian to partner with a major footwear and apparel company on a cross-trainer. Armed with a multimillion-dollar deal with Nike, his Hustle Harts are meant to inspire; he wants to help people find their inner athlete — everyday folks who didn’t think they had it in them. Just like him, at one point.
Now, Hart is one of the fittest men in Hollywood, sharing his journey via his social media outlets, including an impressive New York City marathon finish in four hours, five minutes, six seconds back in November — and, ahem, he bested former New York Giants running back Tiki Barber. Bragging rights for years.
Hart figures he’ll do a few more marathons before it’s all said and done. It’ll help him keep up his breakneck schedule: a new digital series, Cold As Balls, more films, production deals and of course, a rigorous stand-up comedy touring schedule is on deck. Because the last thing he wants to ever do again is fall asleep on stage (more on that, later). We talk.
You’re coming off of Jumanji, one of the most successful films of last year, and you’re getting ready to get back on the road. Why is it so important for you to continue to stay out there?
I’m a comedian first. This is my craft, what I started as. And I built this big thing, and this big thing opened up a door to get me to another big thing. But if I forget about this first big thing, these doors could start to close. So, I’m very adamant about staying on course. Stand-up is not only what I love, but … it’s what the world needs. People love to laugh.
You’re also an athlete — not sure if people really understand that. You run marathons, you have a shoe endorsement deal. How do you use and channel that competitiveness into this world of Hollywood?
Here’s the beauty of it: You get one life. And that one life, you got a choice to make. Do I want to live this life to the fullest and do I want to maximize my full potential while I’m on this earth? If I do, what does that entail, what does that mean? What am I going to do? That means I’m going to put absolutely all of my energy into my craft. I’m going to put it into becoming the best possible man that I can be. If I do that correctly, when it’s all said and done, and I look back at it, the story of who I am should be an amazing story.
The story of your life?
What can I accomplish along the way? That’s how I look at it. So, when you’re talking about partnerships, when you’re talking about my career — you’re talking about goals. You’re talking about the athletic side — all of it fits within the story of Kevin Hart. That’s all I want. I want my kids to be able to go back and look at that and go, “Man, dad was cool.” That’s it.
You’ve been grinding it out for a long time and at a certain point, it’s easy to lose that hunger, but you’ve never lost it. It’s only increased. How is that?
I don’t do anything halfway. I don’t want to sign on a for a moment. I don’t need a check. That’s not what I’m here for. I want to be a part of something special. I want to build something. I want to do something that hasn’t been done. That’s how I take on everything. The day you lose that hunger, is the day it closes, and somebody comes up that has it. It’s not guaranteed that I sit in the seat I’m in, or that I’m going to be here forever. The day that you get comfortable and you expect things to stay the way they are is the day they change. I stay hungry as if I have nothing.
Let me tell you what looks really uncomfortable: Cold as Balls. Where the hell and why the hell did that concept come up?
The endgame, when it’s all said and done for me, is going to be a talk show. When my knees hurt, and my arches are bad … I’m just going to have to sit still. And I think being a talk show host of some kind, being able to have the conversations with the people that I want to talk to … it’s something I know will be good. So, Cold As Balls is a way for me to tiptoe in that just to see how it would be … The questions I’m asking may make [my guests] uncomfortable — may not — but the personality ultimately drives the conversation. And that’s why you’ve been seeing a lot of funny interviews. They’re coming out really, really good. I’m happy.
You didn’t play in the celebrity game at NBA All-Star this year, but there was a moment where the thing people thought about Kevin Hart wasn’t athlete. Initially when you started playing in NBA Celebrity games people were probably like, “Oh. The funny guy who’s short is going to play in the basketball game.” And then of course, you dominated.
Damn right I did!
But you actually train — who is Kevin Hart the athlete?
Kevin Hart the athlete is a guy that just fell in love with the idea of giving myself a long time to live. When I looked at it, I lost some family members. I lost friends to just simple health issues. From severe heart attacks to strokes. High blood pressure that’s gotten crazy to where it’s flipped a person’s life upside down, to where that person can’t even maneuver the way they want to maneuver. When you look at the effect that just not taking care of yourself can have on you as a person. These are things that I think you don’t believe until you get hit with it. There was a point in time when I was younger [and] you couldn’t tell me that drinking and driving was as bad as everybody said it was … but I got a DUI at one point, and I said, “Oh, my God! Oh s—! I could have died. I could have hurt somebody.” The reality hit … So, I decided to choose a healthy road. That person that you’re defining as an athlete is really a person that’s just trying to stay healthy. I put a large demand on my body. You know, 14, 15 hours a day consistently. If I’m not taking care of myself, there’s no way that I can do that at a high level. It’s impossible.
Was there a point where you started shifting? Was it like five years ago?
There was a point that I was on stage — this is a true story — I fell asleep on stage one time. Nobody noticed. It’s a real story. I was literally performing, and like, you know, I’m up every day, but I’m drinking, I’m eating fast food, everything. And there was a moment we’re on stage, and I stopped, and in the middle of a joke, I fell asleep. It was like a good 30 seconds. And I woke up and I was like, “Yeah, man.” And I got right back to the set. And I was like, “Oh s—!” I just. I didn’t pass out. I really just fell asleep.” I was like, “What the f—?” I remember being so in shock at that moment, and then I remember I went and I looked at my data, and I was like, I’ve been eating cheeseburgers and cheesesteaks and fries all day, and I get on stage, I’m giving like a half of a show. It’s like I’m sluggish, farting all on stage. Come on, Kevin. What are you doing, Kevin? Have you ever had that conversation, you had to really talk to yourself?
I’m having it right now!
Listen, I really was in the mirror and I was like, “Kevin, what the — come on, man. Look at you, Kevin.” And I really had a moment where I was like, “Nah. This isn’t, it can’t be like this.” Not if I’m supposed to give these people a show at a very high level every night. Not if I got to be on set and I’m supposed to be acting at a very high level every single day. Not if people are depending on me every single day. I got to make sure that I’m doing it to the best of my ability. And I don’t want people to think that when they read this that that means that should be your thing, too. I think that when I say that, it’s also a heavy mental thing. So, for anybody out there, this is you understanding that, “Hey, you know what? Let me make sure that I’m taking care of me.” There’s different levels to taking care of yourself. I’m a little extreme with it. That doesn’t mean everybody else should be extreme. There’s levels, but I think when you have that mentality, when you’re aware, you’re OK. Just don’t not be aware. That’s my piece of advice to any and everybody. Because when it smacks you, and then you go, “Oh, oh, what? Huh? I got to lose my foot?” People really don’t understand that’s how fast the reality is. It’s not a, “Oh, you get a warning.” It’s like ‘Heart attack! Oh, s—! I almost died!”
That’s very real.
I saw it firsthand. So that’s where the athlete, that’s where the healthy guy, that’s where the running the marathons comes from. And then there’s a piece of wanting to achieve greatness in there, too. Do you know the percentage of people in the world that have run a marathon? This is going to blow your mind.
Hit me with it.
It’s under 5 percent of the world.
So out of how many billion people, under 5 percent have actually ran a marathon. I want to be in that 5 percent … the marathon, I’m going to try to do five.
Chasing personal greatness is part of the Kevin Hart story.
This is all a part of the story. The goal is while I’m on tour, I’m trying for a marathon, I’m going to be filming a movie at the same time. So, the goal is to consistently keep it up, and then I think I run the marathon in October. So, that would be checked off the list. I don’t want to fall asleep on stage.
What has to happen in 2018 for you to say, that you outdid yourself this year?
I’m already trying to lay out 2019. The tour goes into 2019. It has to be the biggest tour ever in comedy … what’s my total number of specials that I want to do? George Carlin did 10. I’m on No. 6. I’ve got work to do. When it’s all said and done, what’s my catalog going to look like? What’s my movie catalog going to look like? Am I going to do more dramas? More animation? I’m producing stuff now. My company is part of me, with studios, it doesn’t stop. It literally just continues to grow and grow. Just a little Energizer Bunny.
LOS ANGELES — The hottest stars on the planet, from the worlds of basketball, entertainment and fashion, descended upon the City of Angels for the 2018 NBA All-Star Weekend. And they brought the hottest shoes they could get on their feet. The festivities of the weekend — from pop-ups from the biggest brands in the sneaker industry to spontaneous concerts to the celebrity all-star games, the actual NBA All-Star Game, and even the lead-up practices — was a cultural explosion when it came to sneakers. These are the top 24 (shout-out to the greatest No. 24 in L.A. history, Kobe Bryant) pairs we saw at All-Star Weekend, along with the stars who made them shine.
— NBA (@NBA) February 17, 2018
— SoleCollector.com (@SoleCollector) February 18, 2018
— SportsCenter (@SportsCenter) February 18, 2018
— NBA (@NBA) February 19, 2018
LeBron James was named the MVP of the All-Star Game, and we’re also declaring him sneaker MVP of the weekend. Heading into practice before the game, he debuted a low-top version of his Nike LeBron 15, as well as a red, white and blue player exclusive (PE) edition of his first signature sneaker, the Nike Air Zoom Generation. On Instagram he broke out another Air Zoom Generation PE — this one designed with black pony hair and a glow-in-the-dark sole. His pregame All-Star shoes were a custom pair of “More Than An Athlete” Air Force 1s — a nod to the recent critical comments about the world’s greatest basketball player from Fox News’ Laura Ingraham. And last but not least, on the court at Staples Center during the All-Star Game, he rocked a regal pair of Nike x KITH LeBron 15 PEs, featuring rose and vine stitching and gold embellishment fit for a king. God bless Nike, KITH and James for delivering all this heat.
Took care of @QuavoStuntin with custom Huncho Curry 4s and Culture Brons for each half of the Celebrity All Star game this weekend. Thanks to @MrBrando3 and the @FinishLine family for tagging in for this one. #AllStarWeekend pic.twitter.com/nzpdlxWDvH
— Mache Custom Kicks (@MACHE275) February 16, 2018
Quavo took home the trophy as MVP of the NBA’s Celebrity All-Star Game after balling out in not one, but two pairs of custom kicks. With the help of Finish Line, and famed sneaker artist Dan “Mache” Gamache, the rapper a part of the hip-hop trio Migos wore Nike LeBron 15s and Under Armour Curry 4s, both of which were inspired by the supergroup’s No. 1 album Culture II. We caught up with Mache, who discussed his process of bringing the specially designed “Culture Brons” and “Huncho Currys” to life.
From afar, it looked like pop star Justin Bieber was wearing a pair of Off-White Air Jordan 1s while running up and down the court in the Celebrity All-Star Game. But actually, he donned the Fear of God All-Star Pack, crafted by L.A.-based designer Jerry Lorenzo (the son of former Major League Baseball player and coach Jerry Manuel).
Odell Beckham Jr.
Customization was a theme of the weekend, especially for Nike. And one of the brand’s biggest athletes, New York Giants wide receiver Odell Beckham Jr., couldn’t leave L.A. without getting in the lab and getting his custom on. The end product? A red pair of OBJ Air Force 1s, which he swagged with a red and white Supreme x Louis Vuitton shoulder bag on the sidelines during the All-Star Game.
Kanye West made a surprise appearance at Adidas’ #747WarehouseSt in his “Blush” Yeezy Desert Rat 500s. The shoes were also available at the event to the public in limited quantities through a raffle. Shout-out to everyone who got a pair.
— Xbox (@Xbox) February 16, 2018
It’s been the year of the Air Jordan 3, and Xbox is riding the wave. On Feb. 16, the video gaming brand announced that three limited-edition consoles — inspired by the “Black Cement,” “Free Throw Line,” and “Tinker Hatfield” 3s — will be given away to three fans through a Twitter sweepstakes taking place from Feb. 16 to Feb. 21.
Grammy Award-winning rapper Kendrick Lamar took the stage at Nike’s Makers Headquarters on Feb. 17 in his newly dropped Cortez Kenny IIs. An iconic L.A. shoe for an iconic L.A. native.
Giannis Antetokounmpo, Devin Booker, DeMar DeRozan
— UNDEFEATED (@UNDEFEATEDinc) February 17, 2018
— 2018 NBA All-Star (@NBAAllStar) February 18, 2018
— UNDEFEATED (@UNDEFEATEDinc) February 19, 2018
Nike x UNDEFEATED have the collaboration of the year so far, with the Zoom Kobe 1 Protros that were released to the public in a camouflage colorway at an exclusive pop-up in L.A. during the weekend. Toronto Raptors star, and Compton, California, native DeMar DeRozan wore a mismatched pair of the Protros — one green camo shoe and one PE red camo shoe — during the All-Star Game. We also saw pairs of PEs from Giannis Antetokounmpo of the Milwaukee Bucks during the Celebrity All-Star Game, and Devin Booker of the Phoenix Suns during the 3-point shootout.
— J23 iPhone App (@J23app) February 17, 2018
Yes, that is Usher wearing a pair of Air Jordan 5s, signed by Tinker Hatfield, the greatest designer in the history of sneakers.
— Damian Lillard (@Dame_Lillard) February 16, 2018
Portland Trailblazers All-Star point guard Damian Lillard is endorsed by Adidas and is a huge fan of the Japanese streetwear brand BAPE. So this weekend, he brought us the BAPE-inspired Adidas Dame 4 in camo, red and black. Simply beautiful.
— KicksOnFire (@kicksonfire) February 18, 2018
There have been reports for quite some time that Nike and Kyrie Irving would be coming out with a new and affordable basketball shoe separate from his signature line. It appears to have arrived. On the practice court before the All-Star Game, Irving broke out the unnamed sneakers, which honor the Boston Celtics with the words “Boston” and “Pride” featured on the outsoles, as well as the years of Boston’s championships on the laces. Look for this shoe to eventually drop at rumored retail price of about $80.
One pair of Dwyane Wade’s Li-Ning All-Star Way of Wade 6s, which were unveiled and presented to fans in limited-edition fashion through a raffle on Feb. 17, went to this little girl. What a moment.
LOS ANGELES — At the intersection of hoops and hip-hop, one thing has always been the case. “We all think we supposed to be in the league,” the legendary MC Snoop Dogg professes, “just like all NBA players think they supposed to be rappers.”
So the godfather of West Coast rap approached Adidas about creating a special event for 2018 NBA All-Star Weekend. And at #747WarehouseSt — the brand’s two-day All-Star experience, which mixes fashion, sport and music — his vision came to life, via the first annual East Coast vs. West Coast hip-hop celebrity game. The two teams featured only artists, and were coached by none other than Snoop and Atlanta hip-hop star 2 Chainz.
“What happened was, I was sitting back at home watching the [official] celebrity game, trying to figure out a way to put something together … where we could have a good time, and it was only rappers,” said Snoop at news conference before Friday’s game — which he pulled up to an hour late with his fellow coach 2 Chainz, who came with a lit blunt in hand as well as his 4-year-old French Bulldog, Trappy Doo. “So I hit my nephew 2 Chainz up, and told him what I was thinking. He came in with a few ideas, and we matched these ideas together.”
— Aaron Dodson (@aardodson) February 16, 2018
Snoop’s roster boasted the likes of David Banner, Chris Brown, K Camp, Chevy Woods, and himself, of course, while 2 Chainz rolled with a squad that included Trinidad James, Young M.A., Wale and Lil Dicky. Originally listed as a player for the East squad, Quavo of the Migos pulled out at the last minute to take his talents to the NBA’s official Celebrity All-Star Game, during which he dazzled the crowd with an MVP performance.
“My roster was based sheerly off the way artists walked. If you’re onstage going back and forth, there’s a sort of athleticism to it,” said 2 Chainz, who served as strictly the coach of the East, having broke his leg last July. Snoop’s general manager skills followed a more traditional scouting approach. “A lot of the people on my team, I played with him, or I’ve played against them, in [other] celebrity games,” he said. “I’m just a fan of rappers that love the ball.”
— adidas (@adidas) February 17, 2018
The rappers-turned-hoopers took to the multicolored court, named after Pharrell, in custom Adidas jerseys that all appropriately featured the word “Rapper” on the back. Actor/comedian Michael Rapaport and rapper Fat Joe served as the AND1 Mixtape-inspired on-court commentators of the contest, from which Snoop’s West team emerged victorious. New York Giants wide receiver Odell Beckham Jr. even made an appearance on the court. He’s a Nike-endorsed athlete, but on this afternoon, he couldn’t resist experiencing this cultural moment, brought to the people by Adidas.