Briana Owens’ Spiked Spin isn’t just the new wave in wellness — it’s the new standard The hip-hop-heavy spin class has become a haven for women and men of color

Want to make health and wellness guru Briana Owens laugh? It’s simple. Ask her how many times she’s heard the phrase, “I’ll be damned if I go to SoulCycle while Briana’s got Spiked.” The line is a flip of Jay-Z’s I’ll be damned if I drink Belvedere while Puff got Ciroc, from 2017’s “Family Feud.”

Spiked Spin is Owens’ creation — a hip-hop inspired soul-cleansing physical sermon moonlighting as a high-intensity spin class. Her target: wellness issues in the black community. Owens’ is about “generational health.” It’s what wakes her up at 6:30 every morning. But in the nearly two years since Spiked got off the ground in New York City, the paranoia of the days, weeks, hours and minutes leading into her inaugural event stay with her.

“Treat everything like your first project” is advice Biggie Smalls offered with regard to staying humble — and it’s advice Owens, born in Queens, New York, follows daily. Before Spiked, many knew her as an interactive and detail-oriented part-time spin instructor at a private gym in Columbus Circle in Manhattan. That Owens embarked on her own path in came as no shock to friends and family who knew of her ambitions as a rider.

The then-marketing specialist at CBS reached out to every one of her New York e-mail contacts, telling them of her first event. That took place at the lower Manhattan gym 10 Hanover Square. These days she can laugh about her early days, but it was so funny two years ago before her first solo class under the brand she created. “I was just so anxious, so freaked out. [But the class] was actually amazing. Once I did the first one, I kinda was like, ‘OK, I think I’m on to something.’ ”

That “something” continues to evolve in the $3.7 trillion global wellness industry, according to figures from the Global Wellness Institute. Fitness and mind-body, which Owens specializes in, accounts for $532 billion. Yet it’s an industry where black women are traditionally underrepresented, though awareness of the problem has inspired a new wave of women of color to punch their way in via avenues such as fitness, spin classes, yoga and more. Spiked Spin still takes place at 10 Hanover Square — her home base until the brand’s flagship, permanent headquarters open, “very soon.” In the past year and a half, Owens said, Spiked has opened its New York doors to at least 1,600 women and men — many who look just like her. The numbers don’t include the pop-ups Spiked has held in Washington, D.C., Atlanta and Los Angeles.

Having already been featured in several outlets, the 2011 Hampton University alum is humbled by the continued growth of her class, her brand and, most importantly, her as a woman. She credits the omission she saw in the industry as inspiration, but she’s equally as complimentary to her longtime boyfriend Zach, whom she frequently features both on her personal and work Instagram pages. What’s next for Owens, Spiked Spin and the health and wellness industry? One thing’s for certain. Owens has something to say.

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Music is obviously an integral aspect of working out in general. But why is particularly important with Spiked?

Full transparency — the whole idea for Spiked came from music. Before I even thought of this as a business … I was teaching classes and having to download music that would never be on my iTunes. I was having to talk to co-workers or look up Top 40 and look up all these songs that I would never listen to in my personal life. I loved my classes and I loved the students who came to my classes, but I realized this is the kind of music they like and if I want us to have a good workout … that’s where I got my first idea saying I’m going to teach a class with hip-hop. Instead of playing Taylor Swift, I just wanna hear Future. I don’t even wanna do the Beyoncé vs. Jay Z. I wanna hear ’93 Ice Cube. I wanna go in! You can come to Spiked Spin and hear Eazy-E or you could hear Drake or Luther Vandross. It is always gonna be hip-hop, R&B and soul, because that’s who I am. I think of it like when you go to the club. If the music isn’t poppin’, you don’t wanna go. Before we go somewhere in New York or Atlanta, we always ask, ‘What’s the music?’ That’s how I approach the class. The vibe has to be right.

But how do you find time for balance in your life with CBS, Spiked, your personal and social lives? Especially in a city like New York.

It’s definitely a challenge! As Spiked is growing, I’m learning how to be more creative and fluid with my time. As much as people think I’m doing so much socially, there are a lot of things I don’t get to do socially because I’m usually, if I’m not at work, I’m teaching class. If I’m not teaching class, then I’m usually doing something relevant with Spiked.

Don’t even talk about what your body looks like. What is your heart doing?

I wake up early. That’s something I’ve had to commit myself to because, trust me, I love to sleep! But I don’t have that luxury as much now. I usually try to get my day started around 6:30 a.m. so I still have time to work out for myself. Then I go to work. Then I go teach. And after teaching, I focus on anything that I have to do for Spiked. I’m extremely organized. I think that’s something that has helped me for a long time.

The issue of women of color in the health and wellness space has become a necessary topic of conversation. But since you’ve really been immersed in this field, what have you seen as the biggest example of progress?

When it comes to those … who are not as educated on the field, or live in lower-income areas, they have the least amount of awareness. That’s where, for me, there’s trouble. And there’s trouble [where] people who are aware of wellness and enjoy it … they deserve to have an experience that keeps them in mind. They shouldn’t have to go to a class that only plays a certain type of music or only have a certain type of instructor. And then there’s also that set of demographics who no one even thinks about. No one’s talking to. They [can be] unaware of just the basic things, like moving for your heart. Don’t even talk about what your body looks like. What is your heart doing? Do you know you’re at a higher risk of diabetes, high blood pressure, kidney failure? All these things. Those are the conversations that are not even being had. Before we even get to body image, foundationally there’s a miseducation. Within our community, there are levels. And with those levels, look up health statistics. There’s a direct correlation with income and health.

There are definitely strides being made. There is some representation. Is there opportunity for more? Of course. One person can’t do it. How many more people can be inspired to be part of this conversation, and figure out how to reach the people? So we can have a larger effect on what I call #generationalhealth.

Courtesy of DJ Akisanya

What was the moment when you realized this passion of yours was becoming your new reality?

It’s something that’s been happening over time. Spiked Spin started as a ‘business’ because people paid for my service. I didn’t even realize the passion that I had for the conversation element of it. And for the importance of it beyond the class. It literally just started as a class. Like, here’s a cool workout that’s hip-hop. It’s fun. I am my No. 1 target audience. That’s where it started.

Since then I have met so many people, men and women, who have literally cried and said, ‘I needed this. Beyond the classes, I needed to feel like I’m important. I needed to feel like I can do more than whatever I thought I could do.’ That’s when I started to say this is bigger than the class. This is a conversation. This is empowerment. These are people who have not felt like they mattered in the space. My one-on-one conversations with people are where I really find the drive to keep going.

Pursuing your passion as a woman of color in this space … how important is it to have a partner [her boyfriend of seven years and college classmate Zach Thompson] by your side in this journey? It’s something that gets overlooked when we hear success stories.

It’s actually one of the best things. We’ve been together since I was 21 years old. I’ve been about 20 different people in these seven years. He’s seen the evolution to this point … little things that most people probably don’t pay attention to, but when I take a second to reflect, I realize how much of who I am is directly correlated with … things that he has seen in me before I even saw them in myself.

Him just being supportive like when I come home and say, ‘I wanna start this business.’ He doesn’t say is this a crazy phase. He’s like, ‘Aight, let’s do this.’ He’s always, always, always been supportive. It feels good because in this process there are people who support me wholeheartedly and there are people who don’t. It’s just nice to see he’s remained consistent all the way through my hardest days when I’m probably just yelling at him over something that has nothing to do with him. He gets me. It’s nice to have someone who isn’t a business partner. He has no skin in the game aside from wanting to see me win. But he’s still 100 percent in as if it were his baby, too.

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How much of a blessing has it been to really see the support of your community? The classes are inclusive to everybody, but what does it make you feel when you see a room full of carefree black women really getting something out of your classes?

In real time, it’s (pauses) literally the best feeling. That’s because I realize I’m not the only one getting something out of it. Whatever they’re getting from it, they consistently get it and they feel good about it. The room is filled with electric energy. Just so much love and support. It’s not only just women. It’s women and men. We end every single class with what we call ‘The Spiked Way.’ It’s a few moments of reflection, of support, of love, self-acceptance. You can tell those are the things the room is filled with the entire time. It’s an overwhelming feeling of excellence. It feels so, so great.

Grammy-winning artist Mya takes it to the streets in ‘5th Ward’ The singer opens up about acting, a cherished moment with Gregory Hines — and even a one-way ticket to the stars

At just 18, Mya Marie Harrison’s 1998 hit “It’s All About Me” skyrocketed up the Billboard rhythm and blues charts, with several other top-selling tunes soon to follow: “The Best of Me,” “Take Me There” and “My Love is Like … Wo.” Sultry lyrics combined with an infectious sound and dynamic dance moves led to two platinum albums, as well as a Grammy award in 2001 for best pop collaboration with vocals for the No. 1 pop cover of Labelle’s “Lady Marmalade,” which also featured Lil’ Kim, Pink and Christina Aguilera. In a fickle industry that’s the home of either great acceptance or unkind rejection, 20 years later, Mya is always making strides. She’s appeared in CBS’s NCIS and will soon appear in Lazarus, along with Sean Riggs and Costas Mandylor.

The Washington, D.C., native’s latest project is Urban Movie Channel’s original 5th Ward, in which she stars as Mina. The show is set in the center of a historically black neighborhood in Houston, where Mina is a single mother of two children desperately trying to make something out of nothing. Staying true to the authenticity and raw imagery of H-Town, the show is an in-depth look at city life behind headlines.

Mya connects deeply with her on-screen character, especially when maneuvering through life’s many obstacles and detours — she left a major label in 2007 to become an independent artist and creator of her own label, Planet 9. She says it has been both challenging and rewarding.

The Undefeated chatted with the woman so loved (she has close to 2 million people in her social community, and that’s just Twitter and Instagram) that hip-hop blog impresario John Gotty instituted #MyaMondays.

How were you able to connect to your character, Mina, and the script?

My business partner, J. Prince, was born and raised in the 5th and has done wonderful things for his community. And being the oldest sister of two brothers in my family, I looked after them. I applied that dynamic to my character, Mina.

What’s the most important lesson you’ve learned since becoming an independent artist?

Whatever makes you feel alive is going to carry you, make you go harder, and will give you the drive needed to succeed. When you love something, you will go after it, and no one will have to force you to do anything. Regardless of numbers, titles, sales, support or budget, I love music. This is why I’m still going, and my 13th and 14th projects are coming soon!

If your entire life could be summed up in the title of one of your songs, which would it be?

A song I wrote with Tricky Stewart called ‘Nothin’ At All.’ The song speaks to the journey of life, which is filled with winding roads, and ups and downs. But at the end of the day I wouldn’t change a thing, because in this current moment I am breathing, I am alive and I am happy. The things we consider mistakes or failures are the blessings that propel us to move forward into a better space.

“The things we consider mistakes or failures are the blessings that propel us to move forward into a better space.”

Who was your childhood hero?

My parents, first and foremost, and the women in my family, who I’ve watched sacrifice so much. However, I would also say the man that actually had a conversation with myself and my parents long ago. [He] pulled me aside to offer business advice: Gregory Hines. I performed at the Smithsonian, and he walked onstage during my segment and began going toe to toe with me. … He saw something special enough to dance with me.

What’s one thing about you that’s embarrassing?

I am goofy as heck! I can get really silly and go overboard sometimes. It’s very corny. I don’t allow too many people to see that side of me, but when I go there, I go there (Laughs.)

What’s one habit you wish you could shake?

I wish I could shake carbs. I’m in the process of retraining my brain and body to eliminate unhealthy carbs like pasta and rice and instead substituting them with quinoa and wild rice. It’s so hard to shake those things that instantly fill you up and make you feel satisfied.

The last stamp on your passport — and for business or pleasure?

Nassau, Bahamas. It was all business. I worked the entire time. I completed a photo shoot for both my single and album, as well as filmed a mini video for the single.

What’s a place you’ve never been that you want to visit, and why?

Outer space. I’ve been intrigued by outer space since I was 4 years old. My label is called Planet 9, and I study a lot regarding astronomy and astrological symbolism. Being able to look down at our planet and experience it from a different perspective would be an ultimate life experience, even if it’s just a one-way ticket. I’m fine with it because I think it would be very peaceful to me.

How did growing up in Washington, D.C., shape you into the woman you are today?

Washington, D.C., is known as Chocolate City! We are the land of go-go music, and it’s rich in culture. The diversity there has definitely shaped my outlook on the world and inspired me to want to travel and pursue a career that allows it. Although I attended a multicultural high school in Maryland, my roots are in Chocolate City, which is the black community. In a place where laws are made and bills are passed, you can walk a couple of blocks from the White House and end up in the projects.

“Regardless of numbers, titles, sales, support or budget, I love music at the end of the day. Nothing has destroyed that or come in the way of it.”

What’s one thing you would tell your 15-year-old self?

I’d definitely tell 15-year-old Mya to always define everything for yourself. Look to no other person to do that for you. When I say define everything, I mean beauty, success and validation. What it all means to you and what your happiness consists of. Don’t look to everyone else’s model of how they define those things to shape your decisions or your life because everyone is not meant to have the same life. I constantly have to remind myself of this because we can get lost in the sauce and look to societal standards. Always be programmed to think for yourself, think independently and define everything for Y-O-U.

This conversation has been edited for clarity and length.

‘Black Panther’ costume designer Ruth Carter talks dreaming big and her journey into film The design vet takes time out of her busy film career to encourage parents and children

ORLANDO, Florida — Moviegoers are fascinated by the fictional African nation of Wakanda, home to Marvel Comics’ superhero Black Panther. Just a little over a month ago, the comic book phenom burst onto the big screen, with Black Panther raking in more than $1 billion and is now inspiring a deeper dive into the film, including a look at the costuming of actors Chadwick Boseman, Angela Bassett and Lupita Nyong’o and others. Not that close attention is new to Ruth Carter, the woman behind the looks.

When the Oscar-nominated costume designer arrived on the campus of Hampton University in 1982, she did not realize she’d depart with a bachelor’s degree in theater arts. Starting out as an education major and switching gears as many students do, she now boasts a career of more than 40 films, including Amistad, Malcolm X, Do The Right Thing, School Daze and plethora of others.

“I started out in education,” she said. “I come from a legacy of teachers and I wanted to be a special ed teacher and then halfway through college I changed my major to theater arts. And my mom said, ‘Oh, you’re going to do the news.’ And I thought no, I’m going to do costumes. When I came out and I was doing backstage work in the theaters, my mom said, ‘You went four years to college to do laundry,’ and I said, ‘Yeah, I’m still on my path, mom.’ ”

Carter was as an intern at the Santa Fe Opera in Springfield, Massachusetts, until moving to Los Angeles in 1986 and meeting director Spike Lee.

“Once I got to Los Angeles I met Spike Lee and he was telling me ways that I could get a career and get experience in film by going to some of the big colleges in Los Angeles like USC and UCLA and signing up for film thesis projects,” Carter said. “So that’s kind of what I did … She’s Gotta Have It, when I saw that, I was like, ‘what, it’s one girl walking through Brooklyn, who can’t do that.’ It’s a medium I had to learn. It’s a huge medium …”

Carter’s advice to children is to keep dreaming and dream big. She spoke to 100 students at the 2018 Disney Dreamers Academy in Orlando last week.

“I think it’s important for Dreamers to know that you can be successful and it starts with your dream,” she said. “And it starts that dreaming just makes everything blossom into the rest of your life. I don’t want them to dream as if they are going to be something in the future. I want to dream about who they are right now and empower themselves with that dream.”

She also spent time with parents and guardians at a private event withalongside ABC’s The View co-host Sunny Hostin and Mikki Taylor of Essence magazine.

(From left to right) Mikki Taylor, Sunny Hostin and Ruth Carter discuss parenting and cultivating the goals of children at the 2018 Disney Dreamers Academy.

Kelley Evans

“My mom was curious about what the heck it was I had done with my life and my education, but she was patient with me,” Carter said. “So my advice to parents is to be patient. Your kids are going to find their path, they’re going to blaze their trail. Do not do the helicopter mom thing.”

Carter’s journey includes the designing of costumes for Jungle Fever, Mo’ Better Blues, What’s Love Got to Do With It, Four Brothers, Sparkle (2012), The Butler, Selma and Being Mary Jane.

“The hardest part of my journey is management,” Carter said. “I think that I’ve got the costume design thing. I can do that. I can dress almost anybody. But I have to bring artists into my group, into my team and to tap into their minds. So the management part of the creativity is really the hardest and I think once they understand what you want, they flourish. But it’s not until you get to that part does it work.”

‘Atlanta’ recap: Season 2, Episode 3: ‘I love you, bro. I wouldn’t hurt you.‘ Every square inch of a strip club is a swindle, and they play Earn like Jimi Hendrix played guitar

Season 2, Episode 3 Money Bag Shawty

“This town run off stuntin’ on people.” — Paper Boi

Family, it’s time. We have to have an honest discussion about Earn and his inept (and at times hilarious) spending habits. Of Earn, Darius and Paper Boi, Earn is the easiest target. He believes no one respects him; the waiter who brought the guys free shots absolutely didn’t. To quote Cuffs, Earn’s “tired of being humble.” He wants to stunt on everyone who’s taken advantage of him and on everyone who has not taken him seriously in The A.

If you’ve ever visited or lived in or currently live in Atlanta, you know it’s not much different from any other big American city: The social ecosystem relies on flexing. The problem with Earn, as with so many others, is that he doesn’t have “it.” And by “it,” I mean money. And when he does have money, he fumbles it away. The most recent example of this occurred in the last episode.

And now here he is blowing through another check — this one from his and Paper Boi’s music hustle. To be fair, wanting to take Van out on a real date — remember that didn’t go so well during season one’s “Go For Broke” episode — is commendable, and he should’ve done that. Unfortunately, the South goes full South when a (white) man flashes a gun on them. Then Earn gets kicked out of the hookah spot because the owner says he used a counterfeit $100 bill. He didn’t, and the club owner was tripping, but at this point Earn is basically Charlie Brown and life is Lucy.

His last solace is a strip club — big business if you know even the slightest bit about The A. Onyx, to be exact. He buys out a section for the squad in hopes of redeeming the night. What could possibly go wrong in a strip club?

Watching Earn get hustled in every inch of the strip club is sad, frustrating and comical. Strip club prices make airport prices seem like a yard sale. And if you’re not careful, the DJ will have you blowing all $50 in singles you walked in with, because, pride.

Every square inch of the strip club is a swindle, and they play Earn like Jimi Hendrix played guitar. Van too: She feels bad for a stripper whom ostensibly no one was tipping (a game she’s been running for years, according to Paper Boi). “Ain’t like you supposed to be out here saving money,” Darius says. You can’t save money in a strip club, so you have to at least game the system while you’re there — which Earn doesn’t. The server tells Earn, “A bottle comes with the table” and then follows it up with, “Yeah, it comes with the table after you buy it.”

At this point Earn is basically Charlie Brown and life is Lucy.

As for Earn racing Michael Vick in Onyx’s parking lot, all I have to say is this: A man’s pride has an uncanny track record of getting the best of him. Earn’s no exception. But man, oh, man, that look of determination as he crouches down waiting for the signal to start? Incredible.


Van’s long-awaited return. It’s about time. After being absent from the first two episodes, Van reappears. Did Beyoncé and Donald Glover plan this weeks in advance? Van talking about her homegirl Christina acting brand-new on her and getting VIP Beyoncé tickets is the greatest example of timing and marketing in recent memory.

“White tears.” Atlanta does it again. While obviously not as intricate as “Florida Man” from episode one, the crying (white) mom is brilliant. For background, that scene, too, was based on an actual video that went viral of a (white) mother moved to tears reading rap lyrics she caught her daughter listening to.

Paper Boi and Darius’ “unique” studio session. Clark County is … interesting. He’s like a cocktail of Will Smith and Suge Knight. We never get the name of his engineer, but you had to figure the guy looked like Martin after fighting Tommy “The Hitman” Hearns in the world-famous “Brawl For It All.” Also: Clark saying he doesn’t smoke or drink, but yet saying that he does in his music — was I the only one who instantly thought of Future saying he doesn’t live the drug-drenched life his music portrays? I couldn’t be. I will say this, though. “Aye, man, I love you, bro. I wouldn’t hurt you. I would never put a hand on you. Just don’t f— up because I’m not the only one with hands in this world” is a golden quote. And did you peep Clark passive-aggressively trying to get Paper Boi to dump Earn as his manager? Something tells me we’ll revisit this again very, very soon.

‘The Quad’s’ Ruben Santiago-Hudson brings himself to character Cecil Diamond ‘What I bring to each role I play is the best of myself’

Georgia A&M University band director Cecil Diamond may be one of the most polarizing characters on BET’s nighttime drama The Quad.

Diamond, who has led the prestigious 200-member Marching Mountain Cats since 1990, is one of the best band directors Atlanta has seen in this fictional historically black college setting. And once band members get past the sometimes cold exterior of their fearless leader, they learn to love him — for the most part.

There have been some traumatic experiences on Diamond’s watch. Whether the brutal beating of a band member, a betrayal within his band family or personal health scares, Diamond proves that though he can be bruised, he will not be broken. Approaching season two was no different.

“His frailties are much more prevalent now,” said Ruben Santiago-Hudson, the actor who portrays Diamond. “He’s able to expose a lot of that to people who are close to him, and I always look for those opportunities in my characters because they’re clearly signs of his humanity — when you’re not only powerful but you’re also vulnerable. This season gives him opportunities many times, or at least a few significant times, to show the dichotomy of the character and his personality.”

Santiago-Hudson knows the brazen, tough-love, no-nonsense character is exactly what he needed to be. And becoming Cecil Diamond wasn’t the toughest part, since Santiago-Hudson considers the character to be merely an extension of himself.

“Cecil Diamond is one of those guys, I don’t know if you can kill him,” Santiago-Hudson said. “His reserve and his energy and his will is so incredibly powerful that he’s used to fighting. He’ll fight any foe, and he feels he can win.

“We are one. I think there’s times I can be as firm or hard as Cecil, and there are times I can be as soft as Cecil, so all I can give you as an audience member is the best of me. Whatever you see of me, I’m giving it to you real. I’m not a method actor per se, but I am a seasoned actor. And what I bring to each role I play is the best of myself.”

With a career spanning more than four decades, Santiago-Hudson has challenged himself and displayed his acting abilities in several roles. But as he matured in his career, he desired new challenges and different types of roles. Starring as a detective here or a police officer there were great roles to add to the résumé, but Santiago-Hudson tired of fruitless parts that relied on his “black authority” yet omitted his vulnerability, sensitivity and intellect.

Once he received the call from Felicia D. Henderson, the show’s co-creator, Santiago-Hudson knew that this was one role he would not turn down.

“When I read the script and had a discussion with [Henderson], it was just where I wanted to be,” Santiago-Hudson said. “I didn’t want to go to L.A. I wanted to be closer to home, and I wanted to do something other than being a police officer. … I could show a lot more of who we are as a people.”

Santiago-Hudson knew he could be what the role required of him. He could be cold and calculating or caring and emotional. As far as Diamond’s musical career, Santiago-Hudson also had that covered. He is a self-taught harmonica player who also worked as a disc jockey for eight years. Music has always been a means of expression and integral part of his life, but transforming himself into a band director would present some unique challenges.

Santiago-Hudson did not attend a historically black college or university (HBCU), but he said he lived vicariously through his children, who received their college educations at Hampton University, Morris Brown College and Morehouse College. Immersing himself in the HBCU band culture to transform into Diamond was a learning experience for Santiago-Hudson.

“I’m a very studious actor,” Santiago-Hudson said. “I love dramaturgy. I love research. I had some wonderful people around that were provided to me to learn what it meant, what the tradition was, what the status was and what it really meant to be a band director. We brought band directors from high schools in Atlanta and we brought band directors from universities in the South. They all had a different take and something else to offer me, and everybody offered me gems, jewels, that I continue to build so that I can have a whole pocketful of gems and jewels.”

Once the basics were down, Santiago-Hudson made Diamond’s style his own. From facial expressions to commands, the actor took a small piece of everything he’d learned to form a complete character.

“If you watch RonReaco Lee [who plays the role of rival band director Clive Taylor] conduct and you watch me conduct, it’s two different styles,” Santiago-Hudson said. “The expressions on my face, the way I command, the way I look over my shoulder. Watch how I walk through my band and the respect they have for me and how a little look or a raised eyebrow says a lot to them. That marching band culture at black colleges, you can’t get more prestigious.”

Besides studying, learning and researching more about HBCU culture, Santiago-Hudson was even more impressed by the environment, and new family, around him. As long as Cecil Diamond has a place at GAMU, Santiago-Hudson will continue to give his all.

“The community of actors we’ve gathered, the collaborative process with our writers, directors and showrunner, Felicia D. Henderson, the sense of community [is my favorite part of being on the show],” Santiago-Hudson said. “And something that brings me tremendous joy is to look beyond the camera and see people of color pulling cables, adjusting lights, focusing cameras, catering, wardrobe. We have, I would say, 85 percent on the other side of the camera who look like me. I have not seen that, and it really brings me joy to tears. That’s how much that means to me.”

Former Nike designer focuses on youths with launch of new footwear line Jason Mayden walked away from his 14-year-career to invest in what really matters to him

Designer Jason Mayden had his dream job.

As the lead designer at Nike’s Jordan Brand, Mayden spent long days and nights researching and designing some of the brand’s top shoes for its most popular athletes. But 13½ years into his tenure, Mayden decided it was time to serve a much larger purpose — and a brand of his own. After walking away from a fruitful career at Nike, it was time to direct his attention to and invest in today’s youths. Mayden put his own skills to use as CEO of Super Heroic, a comfortable and affordable footwear line designed to inspire children “to discover new places and hold on to that invincible feeling of play.” Mayden was determined to design shoes that were not only comfortable for children but also unleash creativity and inspire physical movement and imaginative play.

“The response [to Super Heroic] has been exceptionally well,” Mayden said. “Everyone says, ‘Hey, my kids love the shoes.’ They’re so comfortable. We get a lot of videos and photos of kids running and declaring that they’re superheroes and parents smiling and laughing and interacting. That’s exactly what we designed the product to do.”

The inspiration for the brand stemmed from not only Mayden’s love for superheroes but also Mayden’s son, who struggled with his own body image issues. One night, Mayden returned home to his wife and kids after a long work trip, only to discover his son sulking in the bathroom. There he stood staring at himself in the mirror, shirtless and crying.

“He hated his body. He hated who he was and didn’t want to go to school the next day,” Mayden said.

Right then and there, Mayden’s decision was made. As much as he loved his job and working with athletes, Mayden believed his family needed him more.

“There’s no way in hell I’d be able to go into work tomorrow and not feel some type of way about [my son’s situation],” Mayden said. “I walked through the door the next day and I quit. The most important job for me is to be a good father and a good husband.”

Although Super Heroic has opened many more opportunities for Mayden, the knowledge, wisdom and skills the 37-year-old learned during his time at Nike have been essential to the success of his own business.

Mayden always had a knack for art and innovation. By the time he was 7, Mayden was airbrushing, drawing names in bubble letters, imagining his own designs and sketching pictures of cartoon characters. An avid reader of comic books, Mayden was drawn to Lucius Fox, who supported his friend and ally Batman through many of his daily activities, including designing and supplying gadgets and technology for the superhero. Mayden likened himself to Fox, in a way.

“My whole career of wanting to work with athletes was driven by me wanting to design products for Batman,” Mayden said. “So, of course, the closest one to me [growing up in Chicago] at that time was Michael Jordan.”

But Mayden and his family weren’t exactly sure he’d live long enough to see that dream come to fruition.

When Mayden was 7, he experienced symptoms of a common cold, or perhaps the flu. The family couldn’t be sure since the diagnosis changed with every doctor’s visit. Each time, Mayden and his parents were sent home. Each time, Mayden grew more ill.

“When they finally rushed me to the hospital and identified what it was, it was at a critical point. I remember drifting in and out of consciousness and listening to these discussions [of my situation].”

The official diagnosis was confirmed. Mayden was battling septicemia, a bacterial infection that sends bacteria and toxins into the bloodstream and through the entire body if left untreated. Because the infection was misdiagnosed so many times, doctors moved swiftly to do what they could to save Mayden. Treatments had begun, but at such a critical stage, there was no guarantee that any of the medications would help. Aware of how serious the situation was, the 7-year-old Mayden seemed to be the only calm one through it all. Death may have been imminent, but there were things far more important than the fight for his life.

“Honestly, I was at peace with whatever the outcome would be,” Mayden said. “Would I be able to go to school tomorrow to get my Easter candy? That’s all I was focused on: seeing my friends and getting Easter candy. I needed to get my gummy bears.”

Fortunately for Mayden, treatments were working. Doctors began seeing progress, and he was eventually discharged from the hospital. The situation, as scary as it was, inspired Mayden’s response to life’s challenges — one he continues to live by.

“At 7 years old, I realized my life wasn’t finished,” Mayden said. “When I was in the hospital and I heard people discussing my mortality — if I could make it, if I would be alive, if I would be OK — I knew that I would not let my life be defined by if because it’s always will. I will be OK, I will get to Nike, I will persist, I will achieve my goals and dreams. It was the decision I made to never let an if determine my outcome. My parents always joke that I became an adult in that moment. I’ve been moving at a thousand miles per hour since then.”

Mayden continued to grow stronger and fall even deeper into his own creativity. He knew he loved to draw, and he entertained the idea of making a career of it. Becoming a designer wasn’t a thought that crossed his mind, only because he didn’t know much about the industry.

“I was an artist and a creative, but I didn’t know that I wanted to be a designer,” Mayden said. “I’d never heard that word. I knew nothing about industrial design. It just really came to a head when I went to an auto show and I saw these products that people made. I wondered how they did that. It was my senior year in high school when I learned about industrial design. It changed my life when I heard that phrase.”

Mayden went on to study industrial design at College for Creative Studies in Detroit. While there, Mayden began forming a master plan to get to Nike. He advocated for himself. He wrote letters and called 800 numbers that were printed to the backs of shoeboxes. He found names from newspaper clippings and dialed the customer service lines pretending to be their relatives. Although he didn’t get a job offer, he did receive free stickers and posters. Eventually, he lucked up and found a recruiter during his freshman year in college. She informed him that internship requests were received all the time and encouraged him to keep applying. Mayden took her advice and submitted his application and portfolio and kept in touch, only to be rejected twice.

“When people tell me no, I just take it to mean yes,” Mayden said. “It just means no, not right now, not no forever. And my grandmother always taught me that delayed doesn’t mean denied. Even during those dark moments, it was my family and my faith in God that kept me going. Even when Nike rejected me, I told them I’d be back.”

Mayden kept applying, and on his third try, the then-19-year-old was accepted into a rotational program where his first job was to design branding, logos and graphics for Virginia Tech football phenom Michael Vick. Mayden’s work with Vick and the Nike Air Monarchs gained the attention and respect of higher-ups who wanted to keep the young designer on board.

Two years later, with the help of Nike senior designer Wilson Smith, Mayden was brought on as a member of the Jordan Brand and thrown his first project: designing a shoe for New York Yankees legend Derek Jeter.

“Derek Jeter was my real-life Batman,” Mayden said. “I’m a kid who was given the responsibility to design a shoe for one of my heroes. I was so nervous. He was the ultimate gentleman, the ultimate coach, and encouraged me to try my best and have fun.

“We would walk to restaurants and he would stop and sign every autograph of every person and take every picture. He would say hello to everyone — from the hot dog vendor to the person selling newspapers. I’d never seen anything like it.”

Studying the interactions of Jeter and other athletes allowed Mayden to be more creative and give their shoes more personality. Mayden also kept consumers and fans in mind during the process.

“I care about the first time a person experiences my products, and that’s why that unboxing experience is so unique because somewhere, somebody is opening that package for the first time,” Mayden said. “I want to make sure it’s magical and amazing, and I want it to live up to the hype.

“I value storytelling and how people interact. Spending time and watching athletes and how they prepare is a lot of my process. I’m constantly consuming information and challenging my own way of thinking. If I can assess my weaknesses while leaning on my strengths, I can prepare for what’s next.”

The experiences from Nike and now Super Heroic are what drive Mayden to keep going. Making a difference in the lives of kids and parents across the country remains the goal — even when things can be a bit overwhelming. “There are times I feel tired and feeling like I need a mental break, then I’m reminded quickly that what we do really does matter,” Mayden said. “People have been very supportive and very encouraging.”

Mayden hopes that anyone who becomes frustrated along life’s journey continues to keep pushing. In the end, it’s all worth it.

“To anyone who feels their dreams are invalid or impossible, I encourage them to just keep going because no one can do anything great in life by doubting themselves because of their experiences,” Mayden said. “Who you are, where you come from, what you look like, your gender, your age, your sexual orientation — none of that matters. Your dreams are valid.”

In ‘A Wrinkle In Time,’ Oprah appears as the earthly deity she’s been for years Guru, self-help maven and fabulously kitted angel

It’s pretty amusing that a science fiction film based on a book published in 1962 is the one that delivered a role in which Oprah basically plays … herself.¹

How much was this a factor in drawing people to the cineplex? Unclear. A Wrinkle in Time took in $33.3 million at the box office this weekend. But the imagery itself, and the context behind it, is still worth examining.

The first time Oprah appears on screen in A Wrinkle in Time, it’s a breathtaking stunt. She materializes in the backyard of the Murry house as the shimmering, larger-than-life Mrs Which, rising to a height of 30 feet, with a crown of curly, platinum blond hair and fabulously bejeweled eyebrows. Her bottom half never quite fully materializes, giving her an ethereal quality. Mrs Which is the oldest and wisest of the Mrs W’s, which include Mrs Who (Mindy Kaling) and Mrs Whatsit (Reese Witherspoon), by a billion or so years.

But upon meeting her, it’s impossible not to think, “Someone finally found a way to visually render Oprah’s role in our culture!”

Throughout her career as an actress, Oprah has brought empathy and dignity to the black women whom society actively overlooks, from Ms. Sofia in The Color Purple to Deborah Lacks in The Immortal Life of Henrietta Lacks to Sethe in Beloved.

Mrs Which is a guardian seraph to Meg Murry (Storm Reid), the girl who must travel through space and time to find and rescue her lost father, a famous NASA physicist who’s been missing for four years. Mrs Which is patient and firm with Meg, who’s having trouble loving herself and having faith in her own abilities. Where Mrs Whatsit grows impatient with Meg’s typical teen-age sullenness and doubt, Mrs Which offers realism and gentle reassurance. She repeatedly urges Meg to “be a warrior.” IRL, Oprah may not have an army of warriors for peace, but she does have an Angel Network. The movie isn’t explicit in labeling the Mrs W’s as angels, although that happens in the book, which was heavily influenced by author Madeleine L’Engle’s many years in the Episcopal Church.

Oprah’s role as a quasi-religious figure in America is legendary. She was ahead of many Americans in publicly declaring herself as spiritual rather than an adherent of a specific religious dogma. In doing so, she broadened Americans’ tolerance for religious practice that doesn’t rely on organized religion, and she may even be something of a prophet herself.

“I know some people have called Billy Graham America’s pastor, but in many ways, in a more realistic sense, Oprah is America’s pastor,” said the Rev. Broderick Greer, an Episcopal theologian at St. John’s Cathedral in Denver.

In attempting to parse Oprah’s role as The Oprah Winfrey Show was drawing to a close, The New York Times’ Mark Oppenheimer once called her a “child of poverty” who became “the leader of a worldwide cult.”

Greer said he thinks of her as more of a “guru.” He noted that, like L’Engle, fundamentalist Christians have seen Oprah as a threat, and sometimes that threat was due to Oprah’s race and gender. She was used as a “bogeyman” in sermons, he said, and church leaders would caution their audiences against listening to her.

“I know some people have called Billy Graham America’s pastor, but in many ways, in a more realistic sense, Oprah is America’s pastor.”

“She was seen as being too powerful. She had too much influence,” Greer said.

“Throughout Christian history, women had been very specifically and methodically marginalized by the church. They’ve been called crazy,” he continued. “That has been the struggle of a hyper kind of masculinized, Western Christian church culture: ‘I just can’t believe that this kind of lesser being is saying something that’s profound and life-changing. I need to do everything within my power to make sure that the least amount of people possible hear her.’ ”

So it’s notable that Oprah created a flock of her own, espousing love, generosity and compassion through television without the fire and brimstone of Pat Robertson or Jim Bakker. Oprah exposed people to the teachings of Eckhart Tolle, Ed Bacon and Brené Brown. She’s helped remove the stigma associated with talk therapy.

“I do know how my mom and aunt and my deceased grandmother understood her, and it was a black woman with agency they could identify with,” Greer said. “Throughout the ’70s and ’80s, they watched Phil Donahue every day, and took his expertise and followed his taste. Sometime in the late ’80s, early ’90s, that shifted, and they were able to see someone who looked like them, who sounded like them, who came from a similar background, say, ‘I have agency. I’m the host. I’m not the sideshow or the sidekick. I am the host.’ ”

Those are good things, right? Well, yes. But with great power comes great responsibility, and when you consider Oprah’s grounding in journalism, maybe she let us down sometimes. Especially because as we’ve invested in her and her recommendations on our own roads to self-actualization, Oprah has led us down some dubious paths.

Remember The Secret?

The reason you don’t have the life you want is because you just haven’t visualized it hard enough!

Iyanla Vanzant?

Who needs to be licensed as a therapist when you can call yourself a “life coach” and do whatever you want?!

Dr. Phil?

He’s not even an MD, people!

OK, fine. Oprah’s track record as a spiritual leader is a mixed bag. But somehow, her ultimate message that it’s possible to transcend suffering, and even find beauty in that transcendence, that we’re all capable of doing good in the world and that spreading love and light is a worthwhile cause, has gotten through and made her a figure who inspires intense admiration.

And it’s because for decades, we sat in front of the television on weekday afternoons and took part in The Church of Oprah. She’s flawed, sure. But Mrs Which is a powerful visualization of the best Oprah has given us. I’m glad there’s an image that so fittingly captures her contributions with a swoosh of wind or a wrinkle of time.

Fitness fuels how Jean Titus tailored and customized his own way ‘The gym is just part of what I do. It’s my process.’

At one point in his life, Jean Titus was much larger than his current chiseled frame. The latter propelled him to create his own clothing line, Black by Jean LeVere, because of a lack of choice choices available “off the rack.” Dubbed the “Ripped Grandpa,” without any grandchildren, the personal trainer developed his brand in the Washington, D.C., metro area to include fashion consultation and words of encouragement from social broadcasts posted to his Facebook page. In anticipation of maintaining this year’s resolutions, The Undefeated spoke with Jean about his wellness journey.


Be realistic with yourself, start slowly. Find something you can do. Focus on
bettering each day’s effort so the only person you have to compete with is yourself.


I’ve maintained a regimen for a while. I got more serious about fitness and my workouts after watching a lot of people I know die, get sick and lose their health. You can do as much as you want and make as much money as you want, but there is nothing in this world more valuable than your health.


There’s a decision you have to make, and then there’s information. Most people fail because mentally they don’t commit. I’m not Superman. There’s nothing particularly different about me other than I made a commitment. If you change your diet and habits and actually diligently work and work and work towards it, you will get better, period.

Fall in love with the process, learn the process. A lot of people want to focus on the results but they don’t want to focus on the process. The results will take care of itself.


Stop talking about all the foods you’re going to be missing and actually look forward to your success. Our society right now is being overrun by sugar. We are killing ourselves with our choices. Right next to the unhealthy choice is the healthy choice; it’s usually one pace away. Kicking those habits are very difficult. Your body literally goes through withdrawal when you kick the habit.

What you’re going to save in eating healthy today is a fraction of what you’re going to spend for high blood pressure and diabetes medicine, especially for people who are predisposed to it already.


You make the time. It’s important. If you go into it thinking this might be futile, you’re already defeating yourself.


I’m comfortable both ways. It depends on what the occasion calls for. All of the things you see me do [on social media] are actually reflections of my natural personality. I’ve worn a suit for a long time, so I’m extremely comfortable with that as well.

I am not a grandpa [he says with a smile.] But my daughter is old enough for me to be a grandpa. “Ripped Grandpa” was a headline used in an article.


I had the fortune of watching my father die. My father was a doctor, and for many years he was affluent with cars, houses and a lot of stuff. Watching the parade of people coming in the house, the weeks before he died, and seeing how he affected their lives. Everybody talked about how he made them feel and how he treated them. When people tried to pray for him to live longer he would say, “Pray for me to die faster ’cause I’ve done everything I’ve wanted to do.” That, in itself, put life into perspective for me. So truly Bob Marley was right when he said, “The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.” That is what motivates me. To have a positive impact on the people that come around me.

How LeBron James plays when his most famous fans are at the game Beyoncé, Jay-Z, Diddy, Rihanna and Drake all bring out a very different LBJ

So we’re courtside when LeBron get a f— ring/ Yeah, I bet I be there / I be there.

Drake, from his 2010 “You Know, You Know

A man of his word, Drake was in fact present in 2013 at Miami’s American Airlines Arena when LeBron James captured his second ring with the Heat, beating the San Antonio Spurs in a dramatic Game 7. Whether Drake was actually there with someone else’s girlfriend, as the song alludes, is a discussion for another time. But the line is powerful because sitting courtside for a LeBron game, especially a championship game, is as big a status symbol as there is in all of sports. How does he do, though, as a player when Drake and other big stars are courtside?

Does the je ne sais quoi of being courtside, so central to the allure of the NBA, affect James’ stat line? Actually, it kind of does. This is relevant because the league flaunts courtside culture — especially during the Cavaliers’ annual two-night Hollywood extravaganza. It kicks off in a few hours with the Clippers playing host, and then on Sunday with Lonzo Ball and the Lakers (both part of a six-game road swing). With both games televised and taking place at Staples Center, where he captured his third All-Star Game MVP last month, chances are more than a handful of stars will be courtside for The King’s annual Tinseltown pilgrimage.

LeBron’s love for music and music’s love for him is a well-documented two-way street. But how does ’Bron hold up when his most famous musical fans are in attendance? By cross-referencing photo archives and box scores, what we have here is a very unofficial representation of LeBron’s performances when Beyoncé, Jay-Z, Diddy, Rihanna, Drake and Usher (and their combined 62 Grammys) pull up on him at his places of business. It’s good to be The King. And apparently, it’s just as good to watch him — up close and personal.


Rapper Jay-Z and Beyonce look over at LeBron James #6 of the Miami Heat and the Eastern Conference during the 2013 NBA All-Star game at the Toyota Center on February 17, 2013 in Houston, Texas.

Scott Halleran/Getty Images

Research conducted on 17 games from April 14, 2004, to June 16, 2016

LeBron’s record: 11-6 (.647)

LeBron’s averages: 31.5 points, 5.9 rebounds, 6.0 assists, 1.9 steals (52.3 FG%)

LeBron’s biggest game: Game 6 of the 2016 NBA Finals vs. Golden State Warriors (June 16, 2016) — 41 points, 8 rebounds, 11 assists, 4 steals and 3 blocks on 59.3 FG% (W)

Beyoncé and Jay-Z attend a lot of games together, but it was more revealing to break the stats down separately — especially as Jay-Z attended some of his games solo. The 11-6 record is slightly misleading, as five of those six losses came early in LeBron’s career. LeBron has actually won nine of his last 10 games with Blue, Sir and Rumi’s mom courtside. There’s the 49-point masterpiece he unleashed on Brooklyn in the conference semifinals that she witnessed firsthand, husband by her side, on May 12, 2014 (only hours after footage was released of the now-infamous elevator scene). There was the royal meeting seven months later when she and Jay-Z again visited the Barclays Center to watch ’Bron (who’d returned to Cleveland earlier that summer), along with Prince William and his wife, Kate Middleton, Duchess of Cambridge, nearby. And the aforementioned decisive Game 6 win over the Warriors in the 2016 Finals.

All jokes and tinfoil hat conspiracies aside, one thing’s for sure and two things for certain. The King, at least as the past decade has shown, nearly always puts on a show and walks away victorious when The Queen is nearby. Rumors of an On The Run 2 tour with Beyoncé and Jay surfaced this week. Just judging by the Cavs’ erratic play pretty much all season long (aside from an early winning streak), ’Bron might want to persuade the couple to hold off on the running until the summer.


LeBron James #23 of the Cleveland Cavaliers shakes hands with Jay-Z during the game against the Brooklyn Nets on December 8, 2014 at the Barclays Center in the Brooklyn borough of New York City.

Jesse D. Garrabrant/NBAE via Getty Images

Research conducted on 30 games from November 5, 2003, to June 1, 2017

LeBron’s record: 19-11 (.621)

LeBron’s averages: 30.5 points, 7.4 rebounds, 6.9 assists, 1.7 steals (49.2 FG%)

LeBron’s biggest game: Game 6 of the 2016 NBA Finals vs. Golden State Warriors (June 16, 2016) — 41 points, 8 rebounds, 11 assists, 4 steals and 3 blocks on 59.3 FG% (W)

JAY-Z is the celebrity who has been linked to LeBron James for the longest length of time. The two are so close Jigga once recorded a diss song on ‘Bron’s behalf—aimed at DeShawn Stevenson and Soulja Boy during a 2008 playoff series versus the Washington Wizards. We first learned of their friendship when James visited (but never played at) Rucker Park in 2003 as a guest of Jay’s Reebok-sponsored team at the Entertainers Basketball Classic (EBC). The championship game against Fat Joe’s Terror Squad team actually never happened due to a blackout in New York City. The infamous moment became fodder for the 2004 smash record “Lean Back.” Dating back even further, an 18-year-old pre-draft LeBron allowed ESPN’s The Life into his Hummer as he rapped, word for word, JAY-Z’s “The Ruler’s Back.” Jay-Z also attended LeBron’s first home opener in November 2003, a loss against fellow rookie Carmelo Anthony and the Denver Nuggets.

In his 2001 Blueprint manifesto “Breathe Easy” Jay-Z raps that he [led] the league in at least six statistical categories / best flow, most consistent, realest stories, most charisma / I set the most trends and my interviews are hotter … Holla! A decade and a half later, add a likely seventh: Most LeBron Games Attended by an MC. As with LeBron when Beyoncé attends, the majority of the losses Jay-Z witnessed came early in James’ career, as he lost five of the first seven. But since the start of the 2008-09 season, LeBron is 12-2 in 14 games with Jay nearby. And Jay-Z has been on hand for several LeBron classics, including two 50-point games at Madison Square Garden and a mammoth 37-14-12 triple-double in Game 5 of the 2009 Eastern Conference finals (a series LeBron and the Cavs lost in six). Interestingly enough, both Jay-Z and Bey were at Game 3 of the 2010 Eastern Conference semifinals on the road against the Boston Celtics. That was the last game that James won as a member of the Cavaliers until his return in 2014.


LeBron James #6 of the Miami Heat speaks with Recording Artist Sean P. Diddy Combs prior to the New York Knicks , Miami heat game on December 6, 2012 at American Airlines Arena in Miami, Florida.

Issac Baldizon/NBAE via Getty Images

Research conducted on six games from Feb. 4, 2009, to June 12, 2017

LeBron’s record: 4-2 (.666)

LeBron’s averages: 32.7 points, 8.0 rebounds, 7.7 assists, 1.5 steals, 1.3 blocks (54.4 FG%)

LeBron’s biggest game: Feb. 4, 2009 @ New York Knicks — 52 points, 9 rebounds, 11 assists on 51.5 FG% (W)

If I were a once-a-century basketball player with a flair for the dramatic, it’s difficult to imagine a celebrity more fun before whom to put on a light show than Sean Combs. Barack and Michelle Obama, maybe? Maybe. Diddy has never not been on the pop cultural scene since he became a household name in the early ’90s jump-starting artists like Jodeci and Mary J. Blige (and, of course, The Notorious B.I.G. — who was tragically murdered 21 years ago today). So it seems odd the Bad Boy Records founder hasn’t been to more LeBron games.

Although King James lost the last two games that Diddy attended, LeBron absolutely puts on a show in front of the man who invented the remix. Yes, it’s the smallest sample size, but James averages the most points in front of Puffy, a man no stranger to putting numbers on the board himself. Diddy was in attendance on James’ legendary night in Madison Square Garden nine years ago, only 48 hours after Kobe Bryant’s 61-point masterpiece, when The King set one of the gaudiest stat lines of his career: 52 points, 9 rebounds and 11 assists. But really, the whole evening was only a subplot for the real story: One of the all-time great memes was born that night — and even if by proxy, we have LeBron to thank.


Rihanna watches as LeBron James #23 of the Cleveland Cavaliers plays against the Golden State Warriors during Game One of the 2015 NBA Finals at ORACLE Arena on June 4, 2015 in Oakland, California.

Ezra Shaw/Getty Images

Research conducted on nine games from Jan. 16, 2010, to June 1, 2017

LeBron’s record: 4-5 (.444)

LeBron’s averages: 30.6 points, 8.1 rebounds, 5.8 assists, 0.9 steals (52.9 FG%)

LeBron’s biggest game: Game 1 of 2013 opening round vs. Milwaukee Bucks (April 21, 2013) — 27 points, 10 rebounds, 8 assists on 81.8 FG% (W)

I went back and verified these numbers at least five times. The math just wasn’t adding up. And, to be honest, it’s still not. For one, Rihanna, the most famous King James celebrity superfan on the planet, had to have sat courtside at more than nine games. Then again, it’s not like Rihanna’s work ethic doesn’t put her on the same plateau as James — so maybe it’s due to scheduling conflicts? There’s no way The Bad Girl sports a sub-.500 LeBron record. But that’s what the archives reveal.

The last two games she attended were the Game 1s of the 2015 and 2017 Finals. The former was an Oakland thriller soured by Kyrie Irving’s series-ending knee injury. The latter was also in the Bay, but new to the scene was a (near) 7-foot pterodactyl named Kevin Durant — with whom RiRi engaged in some in-game banter. The 2017 battle has also since become known as “The Jeff Van Gundy Goes Rogue” game, thanks to Rihanna. She missed the 2016 Finals preparing for the international leg of her ANTI tour. Photo archives show she hasn’t attended a Cavs game this season, although she may be saving her mojo to right the wrongs of playoffs past. She has, however, name-dropped The King in her and N.E.R.D.’s recent “Lemon”: The truck behind me got arms / Yeah, longer than LeBron. So, yes, the support very much remains.


Drake talks to LeBron James #23 of the Cleveland Cavaliers during an NBA game between the Cleveland Cavaliers and the Toronto Raptors at the Air Canada Centre on November 25, 2015 in Toronto, Ontario, Canada.

Vaughn Ridley/Getty Images

Research conducted on 18 games from Oct. 28, 2009, to Jan. 11, 2018

LeBron’s record: 12-6 (.666)

LeBron’s averages: 30.4 points, 8.7 rebounds, 6.5 assists, 1.7 steals (50.7 FG%)

LeBron’s biggest game: Game 5 of 2016 NBA Finals @ Golden State Warriors (June 13, 2016) — 41 points, 16 rebounds, 7 assists, 3 steals and 3 blocks on 53.3 FG%

They’ve partied together, worked together and made music together. Aubrey Drake Graham and LeBron James have been connected ever since Graham released the genre-bending 2009 mixtape So Far Gone. Since then, Ebony and half-Ivory are lightning rods in a pop culture universe in which both are kings of their crafts. Given Drake’s love of basketball, and the seemingly endless LeBron mentions in his catalog, 18 games feels like a lowball, although Drake has been courtside for two games that altered the narrative of James’ career: the aforementioned 37 points and 12 rebounds in Game 7 vs. the Spurs in 2013 and the robust 41-16-7-3-3 he unleashed on the Warriors in Game 5 of the 2016 Finals, a win that sparked the greatest comeback in NBA history.

Drake and LeBron have fun at each other’s expense in the moment. During the 2016 Eastern Conference finals, Drake openly mocked the Cavs via Instagram. Of course, the trolling proved short-lived, and to be quite honest, Drizzy probably should have left ’Bron alone. By the end, all that was left was LeBron taunting Drake during a game and the Cavs advancing to their second consecutive Finals. Fast-forward a year later, after a Cavs sweep of the Raptors, James asked Drake where the margarita move was afterward. The Cavs and Raptors have played only once this season, a 34-point blowout by Toronto, and Aubrey was there to see the drubbing. The two squads square off again in Cleveland on March 21. Only “God’s Plan” knows whether the Toronto rapper/singer/actor will bring More Life to the seasonal rematch with his courtside presence.

Jack Nicholson

Jack Nicholson hugs LeBron James at a basketball game between the Miami Heat and the Los Angeles Lakers at Staples Center on March 4, 2012 in Los Angeles, California.

Noel Vasquez/Getty Images

Research conducted on seven games from February 15, 2007, to March 19, 2017

LeBron’s record: 6-1 (.857)

LeBron’s averages: 30.7 points, 6.7 rebounds, 5.9 assists, 1.7 steals (55.4 FG%)

LeBron’s biggest game: January 17, 2013: Heat @ Lakers — 39 points, seven rebounds, eight assists, three steals on 68.0 FG% (W)

You’d think Nicholson—the West Coast equivalent of Spike Lee at Madison Square Garden —would be at every game, but alas. And here’s the thing, if you’re a faithful Lakers fan making preparations for The Great LeBron Chase of Summer 2018, you absolutely need Jack. Of everyone on this list, LeBron has the highest winning and field goal percentages in front of Nicholson. I’m pretty sure a call from him would work better than engaging in billboard warfare with Cleveland and Philadelphia.


LeBron James #23 of the Cleveland Cavaliers celebrates in front of musician Usher in Game One of the Eastern Conference Semifinals against the Boston Celtics during the 2010 NBA Playoffs on May 1, 2010 at Quicken Loans Arena in Cleveland, Ohio.

David Liam Kyle/NBAE via Getty Images

Research conducted on 28 games from March 8, 2005, to June 7, 2017

LeBron’s record: 15-13 (.536)

LeBron’s averages: 28.9 points, 7.9 rebounds, 7.9 assists, 1.7 steals (43.7 FG%)

LeBron’s biggest game: Game 7 of 2016 NBA Finals @ Golden State Warriors (June 19, 2016) — 27 points, 10 rebounds, 11 assists, 2 steals and 3 blocks on 37.5 FG%

By organization hierarchy, Usher has technically been LeBron’s boss for nearly a decade. The man who gave the world the greatest back-to-back album rollout in R&B history with 2001’s 8701 and then his magnum opus, 2004’s Confessions, became a minority owner of the Cavaliers in 2005. Usher’s been present for a handful of dynamic LeBron performances: 47 points against Dwyane Wade, Shaquille O’Neal and the Heat in 2006; the infamous “crab dribble” game in Washington that same year; the game-winning 3 against Orlando in the 2009 Eastern Conference finals; and the signature defensive play of ’Bron’s lifetime, aka “LeBlock” in Game 7 of the 2016 Finals.

Unexplainably true, though, is LeBron’s field goal percentage with Usher courtside. It’s way lower in comparison to the other five. At 43.7 percent, the next closest is with Jay-Z present, at 49.2 percent. However many times I looked at the games, stats and factors involved (road games, playoffs, defensive matchups, etc.) there’s no other reason than the fact someone had to be the odd A-lister out — though Raymond is the only one on this list who can say they won a ring with LeBron.

‘Atlanta’ recap: Season 2, Episode 2: ‘I got them vampire feet’ And please don’t test the ‘no chase’ policy at home

Season 2, episode 2 | “Sportin’ Waves” | March 8

While last week’s premiere benefited from Katt Williams’ cameo as Earn’s Uncle Willie, this week’s installment, “Sportin’ Waves,” is a return to multiple storylines. Yet, like the previous episode, this week’s begins with a jack move and Paper Boi is the victim. Not only do things kick off with him being held at gunpoint by his plug of 10 years — just when you think you know somebody, I tell you — but the crime is committed by the most polite, respectful and contrite robber in the history of robbers (who doesn’t how the child safety lock works on his car door). He didn’t want to hold such a veteran client at gunpoint, but as we know, it’s robbing season. And everybody has to eat.

Let’s run down 10 highlights from this week’s episode. …

  • The marketing firm. Earn said it best. “This place, um, has a vibe.” Earn’s still assuming the role of Paper Boi’s manager, because what other gig does he have lined up? And it’s hard to fault him for wanting to increase his cousin’s visibility as a rapper. They just happened to choose quite possibly the most socially awkward marketing agency in Atlanta. From Pete Savage calling himself “35 Savage” to the unidentified artist dancing on the table while people from the agency stared at him a la Bobby Shmurda to the live performance that never was from Paper Boi, the entire experience was a train wreck. Earn and Paper Boi were attempting to market their music via a collection of people who have no clue about the inspiration, the direction or impact of the music. Consider it a not-so-subtle jab to the nature of American economics and how hip-hop is constantly manipulated for financial gain while being stripped of the cultural circumstances under which it was created.
“Get some black people up in here! That’s ya muhf— problem, boy!”
  • Alone in a crowded space. That’s what happened to Earn. He’s looking through the glass as Al begrudgingly goes through with recording playlist drops. As he looks, the entire office (all white people) stare at him. When he turns to look at them, they return to work — making an awkward moment that much more awkward. Nearly every black person can attest to being the lone (or one of very few) people of color at a work event or get-together and having it be explicitly clear you’re the “different” one. Also familiar is when Earn is the odd man out in a conversation between the aforementioned Savage, the rapper Clark County and his manager: Clark County’s code switch game is nearing Kanye levels as the tone and demeanor do a complete 180 on call. More on this in future episodes.
  • Darius is a man of his word. One of the coolest moments of the show is when Darius — the show’s most reliable character, if we’re keeping it G — gives Earn $4,000 as payment for breeding the King Corso dog they sold at the end of last season’s episode four. “People love dogs!” exclaims Earn — immediately bringing back memories of yesterseason when Darius was kicked out of a gun range for using a dog sketch for target practice. The synergy between seasons was dope, and didn’t overpower.
  • Earn just doesn’t learn. Admit it, though — you knew the entire blessing was going straight to hell in a handbasket. Re-enter Tracy, Paper Boi’s homie whom we met at the end of episode one. Speaking of …
  • Tracy is a keeper. Maybe it’s the authenticity, how much he sounds like a dude straight out of Atlanta. Or maybe it’s that authenticity combined with the fact that Tracy is already one of the funnier characters on the show. I legit spit out my water when he said he needed a pedicure because he had “vampire feet.” And just like many a black man, he loves his waves, calling himself the “Prince of Tides” but not allowing anyone to see them until he’s ready for a job interview he’s been preparing for. More on that in a bit …
  • A good plug is hard to find. Because Paper Boi can’t go back to his original plug for aforementioned reasons, the search is on for a new connect. Paper Boi and Darius visit two connects, and both appear solid until both completely ruin their chances — by being thirsty. The first can’t help but to not-so-secretly snap a picture of Paper Boi perusing the product and posting it to Instagram. The second, a hippy-looking white guy, gets Paper Boi’s phone number, only to try and promote his girlfriend’s music (she has an acoustic cover of his local hit “Paper Boy”). As we all come to find out at some point, Paper Boi is seeing how some people only want to use him for who he is, and how his presence can benefit them.
  • The “No Chase” policy. Tracy says he can double Earn’s $4,000 with a foolproof gift card scam. Earn should’ve kept his money, but here we are at the mall. Tracy, still prepping for his job interview, is telling Earn about the shoe store they’re in, and its “no chase” policy. This prompts the hilarious exchange:

“Those gift cards. They work in here?” — Earn
“Ionno. I’m just gon’ take this s—.” — Tracy

Tracy runs from the store with shoes he never had a single intention of paying for, and they didn’t chase him. The alarm didn’t even set off. Tracy’s a legend already.

  • Paper Boi’s missed bag. Earn takes advantage of the gift card scam but ends up having to take the bus back because Tracy left him at the mall. At the house he promptly hits the blunt offered to him by Paper Boi. It’s here they see the aforementioned Clark County rapping (and Milly Rocking!) on a YooHoo commercial claiming to “drink YooHoo like it’s dirty Sprite.” He’s getting money, but at what cost? Paper Boi refuses to sell himself out for a check, but at what cost? “I hate this s—,” he says. The game is the game. And it’s not always pretty.
  • Tracy’s Half Baked moment. We finally get to see those waves Tracy has been hyping up all episode as he sits in his job interview at a marketing company. Does he have waves? Sure, but he looks to have the 2018 version of the conk Malcolm X talked about in his autobiography. Needless to say, to the surprise of no one, Tracy doesn’t get the job because the gentleman who interviews him (plot twist, an older white male) says they don’t have any openings at the moment. Which, of course, makes total sense — to conduct interviews for a position that isn’t even open (to someone who looks like Tracy, with Tracy’s background). This prompts Tracy to launch into one of the greatest exiting rants since Scarface’s legendary scene in 1998’s Half Baked. “Y’all racist as hell up in here, man! F— you want from me, man! Get some black people up in here! That’s ya muhf— problem, boy! I don’t wanna work for you anyway! Amerik-k-k-a, n—!” Never have I ever heard a more fitting final quote to a 30-minute weekly television event.
  • One final question. Uhhhhh, where is Van?