WNBA Kicks proving female players are sneakerheads too Meet the two visionaries behind the premier sneaker platform of the WNBA

The idea popped into Bria Janelle’s head in an unlikely place, but it didn’t come out of nowhere.

“I was in the shower one day and thought to myself, ‘WNBA Kicks,’ ” recalled Janelle, a former Division II college basketball player turned professional entertainment emcee and in-arena host. She envisioned a platform that, for some reason, had never been created — one dedicated to women, the WNBA and sneakers.

“People say out of frustration comes creation,” said Janelle, a native of Snellville, Georgia, which is about 35 minutes east of Atlanta. “I’ve always had an interest in shoes and the whole aspect of seeing what different outlets have done with sneakers. But I realized it was so saturated on the male side, and NBA side, of sneakers. I’m like, ‘Everybody is doing the same exact thing … how can I do something so far-fetched, so different that no one is even thinking about?’ ”

An injury ended Janelle’s playing career after three years at Mars Hill University in North Carolina, leading her to transfer to Georgia Southern University, where she graduated in 2011 with a degree in radio and television broadcasting. On-air campus appearances led to opportunities in Atlanta radio, and eventually a career. Over the past several years, Janelle has toured as emcee with WWE, worked with the Atlanta Hawks on a monthly web show and served as a host for the McDonald’s All American Game. Success in the field provided Janelle the means to grow her sneaker collection, which now checks in at about 130 pairs. Eventually, she wanted to find a way to represent a subculture of people like her: female sneakerheads.

Janelle was inspired by the WNBA’s biggest sneakerhead, Tamera “Ty” Young, who in 2008 became the first draft pick in the history of the Atlanta Dream franchise. Young, who now plays for the Las Vegas Aces but keeps her primary residence in Atlanta, has a massive sneaker collection that exceeds 600 pairs, even though she’s never had an endorsement deal with a sportswear brand.

“Ty Young being in Atlanta for years, you peep her at different events and it was like, ‘Yo, I’ve never seen her double up on a pair of sneakers,’ ” Janelle said. In the lead-up to the 2018 WNBA season, she ran into Young and told her she had something in the works. Janelle also hit up one of her close friends in the league, Alex Bentley, a member of the Connecticut Sun at the time who was playing overseas during the WNBA’s offseason.

“I never forget. It was like 3 o’clock in the morning in Russia and I said, ‘Hey, I got an idea. What do you think about this?’ ” Janelle recalled of her conversation with Bentley, who now plays for the Dream. “She said, ‘That’s dope. No one’s covered the WNBA’s sneaker culture. … Go for it. You’ve got my support.’ ”

But to make this thing work, Janelle needed help. So she reached out to Melani Carter, a sports producer who shared a similar frustration about the lack of WNBA coverage, having spent four years working at Turner Sports on NBA TV and NBA League Pass. The two friends remember meeting at a restaurant one night in Atlanta and talking for hours.

“As we started strategizing, I was saying, ‘This could be a segue into really showcasing women in another light,’ ” said Carter, who’s been collecting shoes since the early 2000s. “And what better way to start … than with sneaker culture?”

In February 2018, Janelle and Carter co-founded @WNBAKicks. And for the past year, the platform’s Instagram and Twitter accounts have served as the authoritative voice of sneakers in the WNBA despite not being officially affiliated with the league. Original video, interviews and, most notably, exclusive photos and videos of shoes players are copping and lacing up on and off the court — WNBA Kicks offers all this and more.

“We’ve never really had anything like WNBA Kicks,” said Seattle Storm point guard Sue Bird, a 17-year veteran and three-time league champion, in April at the 2019 WNBA draft. “Yeah, the WNBA page can post our shoes, but sometimes you need people on the outside, different voices, to show people what’s what. To have this separate page that’s completely independent, showing the sneakers that we wear and really our personalities, it’s crucial.”

WNBA Kicks has amassed more than 20,000 followers on Instagram and another 2,300 on Twitter. It’s an operation that quickly transformed into a legit media outlet after establishing a network of contributors in WNBA markets across the country and expanding its staff to include a head of marketing and digital strategist. Now, the start of the 2019 WNBA season brings the launch of wnbakicks.com, marking the next chapter for a platform that’s evolved from the unique vision of its two co-founders.

“WNBA Kicks has become that safe haven for WNBA players,” Janelle said. “We told them, ‘Trust us to tell your story and show how dope you are, and we won’t steer you wrong.’ … It’s not about athletic ability, sexuality or the themes you always see talked about surrounding the WNBA. It’s about the fact that these players have sneaker collections just as good as some of the guys, if not better. And here’s a platform — just for them.”

What makes WNBA Kicks so authentic is players in the league support the platform 100% by providing daily content.

“Whenever they need a photo of my shoes, I’m always open to sending it to them,” said Phoenix Mercury guard Essence Carson. “The check-ins, they’re great, especially when a lot of players are gone and playing abroad in the offseason. It’s a good way to keep the fans’ attention and have them interact with the players.”

When Young uploads a picture of the sneakers she’s wearing to her Instagram Stories, she often tags @WNBAKicks. Janelle will then reach out for the original image to post on the page. Sometimes, Young even sends photos to the account via direct message so the platform can exclusively share the latest shoes she’s picked up.

“The cool thing is you have players taking pictures and videos of their own shoes or their teammates’ shoes to post on that page,” said retired WNBA Hall of Famer and ESPN analyst Rebecca Lobo. “It’s not like they’re always posting themselves. The players are doing it for WNBA Kicks. I think that’s a really, really cool thing. It’s a partnership in a way.”

Sneaker culture in the WNBA has evolved quite a bit since Lobo played in the league from 1997 to 2003 and received her own signature shoe from Reebok, called The Lobo, during her rookie season.

“The only sneakers that were really covered back then were the Nike Air Swoopes, because Cheryl Swoopes was the first woman to have a signature shoe. That was a really big deal,” Lobo said. “In my generation, they didn’t even make women’s basketball sneakers. You figured out which men’s size you wore, because they didn’t even have them in women’s sizes. Sneakers in the WNBA weren’t really a thing. For the most part, everybody in the league wore the same style of shoe.”

The landscape has also changed since Carson and Young entered the WNBA more than a decade ago after being taken back-to-back with the seventh and eighth overall picks, respectively, in the 2008 draft. At the time, the WNBA was sponsored by Adidas, and strict uniform guidelines required players to wear league-approved shoes that were either predominantly white or black. Two years later in 2010, Instagram was founded as a social network that fostered creativity and expression while helping people transform into their own brands. And in the realm of style and fashion, Instagram became a place where both men and women could put on a display of their passion for sneakers.

“In previous years, women weren’t really looked at as sneakerheads,” Carson said. “But over the course of time, in the sneaker community, you’ve seen that change. As women move forward, so does the WNBA, because we’re women first and basketball players second. And now we have the platform to showcase that we can push sneaker culture even further.”

There’s a new era in the WNBA of players wearing whatever sneakers they want, whenever they want, due in large part to the emergence of WNBA Kicks in 2018.

@WNBAKicks co-founders Bria Janelle (left) and Melani Carter (right).

Simeon Kelley

“Last year, because of WNBA Kicks, people wanted to have more heat for games,” Young said. “They wanted to get that notoriety on social media. Like, ‘Oh, look what shoes she’s wearing!’ It made people who weren’t sneakerheads before want to bring out exclusive shoes or stuff that was more cool to show out. It became a popular trend, something to do.”

The latest and hottest releases, retros, customs, player exclusives. Basically, every shoe imaginable graced the hardwood of arenas across the league last season on the feet of WNBA players.

“The most unique thing we’ve did is attract the brands to the players,” Carter said. “So if brands said, ‘We don’t know if she has a following … we don’t know if she could help sell a product,’ we were showing them that they can. … It’s really about more than just sneakers.”

Janelle recalls a conversation she and Carter had with a sportswear company (the identity of which they chose not to disclose) in which they learned that the brand had sent out more pairs of sneakers to WNBA players last season than it did in the past 10 years. “Players were requesting shoes,” Janelle said, “because they wanted to be on the page.”

In the early days of the platform, Janelle and Carter wanted to ensure they acknowledged the players in the league with the hottest shoes. So last May, WNBA Kicks dropped its 2018 “Top 10 Sneakerheads List.”

“We really didn’t think it was going to be controversial,” Carter said. “It was more so like, ‘Let’s get this out there. Let’s let people know we’re here.’ When we released the list, people were like, ‘I didn’t make it? How am I No. 10? How am I No. 8? Why is she No. 1?’ Some players were mad. This was league news at this point. So it was like, ‘OK. This has to be our staple.’ That Top 10 list was the point that we can say the players really started paying attention, and the fans did too.”

The full list:

10. Monique Currie, Washington Mystics (now retired)

9. Elena Delle Donne, Washington Mystics

8. Breanna Stewart, Seattle Storm

7. Alex Bentley, Connecticut Sun (now of the Atlanta Dream)

6. Sue Bird, Seattle Storm

5. Erica Wheeler, Indiana Fever

4. Seimone Augustus, Minnesota Lynx

3. Epiphanny Prince, New York Liberty

2. Cappie Pondexter, Los Angeles Sparks/Indiana Fever (now retired)

1. Tamera Young, Las Vegas Aces

“When it got to No. 1, a lot of people didn’t expect it to be me,” Young said. “People didn’t know at the time how many kicks I had or how much I was into this. But it was a great feeling to know that something I’ve always loved I got notoriety for — even without having a shoe deal. I did this on my own. This is a hobby. I love sneakers. And I’ve always been that way, even since I was a little girl. I’m not just a collector. I wear all my kicks. So I thought it was superdope.”

Will she defend her crown in 2019?

“Of course. Not much has really changed. People have been showing all of their sneakers, but I don’t think anybody is topping me,” said Young, who in 2018, for the first time in her career, was posted on mainstream sneaker platforms such as @brkicks and @slamkicks. “WNBA Kicks started bringing different attention to us. I’ve never been a signed athlete, so people didn’t even know the type of heat I had.”

Hoping to capitalize on the trend of viral online challenges, the platform launched the #WNBAKicksChallenge, which encouraged players, broadcasters, coaches, fans and others to take a video showing off their collections, then dare others to do the same. The Minnesota Lynx’s Seimone Augustus, Indiana Fever’s Erica Wheeler, Chicago Sky’s Diamond DeShields and more active players partook, while retired WNBA stars such as Lobo, Tina Thompson, Dawn Staley and Lisa Leslie also got involved. ESPN sideline reporter Holly Rowe even did the challenge and showed off her favorite pair of sneakers, which were given to her by WNBA sisters Nneka and Chiney Ogwumike when Rowe was first diagnosed with cancer.

“WNBA Kicks is showing we got sneakers like P.J. Tucker, James Harden or Kyrie Irving,” said Seattle Storm guard Shavonte Zellous. “To showcase what we have is a blessing, so everybody can stop putting us in a box and expand their brains a little bit.”

WNBA Kicks has even put the NBA on notice. Tucker, Harden and their Houston Rockets teammate Chris Paul have all been interviewed by the platform, and Irving has reposted one of its videos to his Instagram. Future NBA Hall of Famer Dwyane Wade posted a picture of Young after she became the first WNBA player to wear a pair of his signature Li-Ning Way of Wades, ending the caption with @wnbakicks.

On Christmas Day in 2018, under the familiar-sounding handle, the NBA debuted its own Twitter and Instagram accounts dedicated to the sneakers that players wear on the court.

“We randomly saw the page, and it was verified,” Carter said. “I was tryna figure out who made it, and if it was an independent site like ours.”

That’s right — @WNBAKicks launched nine months before @NBAKicks. “A coincidence? I don’t know,” Janelle said. “The NBA has been around for so long. We started WNBA Kicks, then NBA Kicks pops up. It was like, ‘All right, well, somebody’s paying attention.’ ”

Yet, Janelle and Carter truly knew they had created something special when Lobo showed WNBA Kicks some love live on air during the 2018 WNBA All-Star Game.

“I’d been following them for a while and really enjoyed their content,” Lobo said. “In a production meeting, we said we were gonna come out of a commercial break and show some of the players’ shoes … so I knew I was gonna give them a shout. It feels to me that they’re the ones leading the charge in terms of exposing the fans to what the WNBA women are wearing. It seemed fair and only right that we let people know about them.”

So, heading into season two, what’s next for WNBA Kicks? The strategy seems to revolve around the platform’s newly launched website.

“Being a social media page is only going to get you so far,” Janelle said. “For us, the dot-com is what everyone respects. It was about wanting to have that next level. We wanted to be able to explain that we’re not just a fan page. We’re a full-fledged, running site.”

WNBA sneakerheads such as Young and Wheeler hope to see a stronger backing of the platform from the league.

“I don’t think the WNBA shines a light on WNBA Kicks as much as they should. I don’t think they give them enough credit,” Wheeler said. “WNBA Kicks knows what they’re doing. They’re up to date, they’re with the times. And they’re with us as players.”

WNBA Kicks has come a long way since Janelle paired those two words.

“To this day, I tell Bria, ‘Keep this going,’ ” Zellous said. “It’s really helping us … and it’s crazy because it’s kicks that are helping people get in tune with our league.”

Yet, if there’s one thing that the two co-founders of WNBA Kicks have never seemed to lose sight of, it’s that the platform is about much more than sneakers.

“Our whole purpose is to leave the league better than we found it,” Janelle said. “If we do our part, then we’re on the right track. How do we get more fans into seats? How do we get arenas full? If sneakers is the way, or at least a starting point, I think we can feel like we did something right.”

A trio of legendary nights with Dwyane Wade as he says good-bye to the NBA Milwaukee, Madison Square Garden, Miami — one of the greatest ever comes to the end of the road

Live in the moment. It’s a motto that many preach and few actually practice. But Dwyane Wade isn’t most people. His season-long #OneLastDance is proof: a case study, actually, in gratitude and the importance of being present. Tuesday night, the icon who took his talents to Miami in 2003, where he has played with the Heat for all but 1½ seasons — takes to the court for his final regular-season home game.

There are two ways to view Wade’s career. One is via the sheer audacity of his accomplishments.

He will have scored more than 23,000 points.

He is a 13-time All Star, and the 2010 All-Star Game MVP.

Wade is a 2008 Olympic Gold medalist and eight-time All-NBA selection.

That he is a three-time All-Defensive selection could have something to do with the fact that, in terms of guards, Wade is the NBA’s all-time leader in blocks.

The Miami Heat’s Dwyane Wade talks to the media while holding the Larry O’Brien NBA Championship Trophy after defeating the Oklahoma City Thunder in Game 5 of the 2012 NBA Finals at American Airlines Arena on June 21.

Layne Murdoch/NBAE/Getty Images

All of which provides context for him being a three-time NBA champion and the 2006 Finals MVP. Wade is quite simply the greatest shooting guard of all time — not named Michael Jordan or Kobe Bryant.

The second way to appreciate Wade is through the prism of the cultural impact he’s had on professional basketball, and on the world around him. There’s his very public journey of fatherhood — including his recent extended paternity leave. Wade as wielding his voice and platform in this new golden era of player social activism. Married to actor, author, and philanthropist Gabrielle Union he is one-half of a power couple with global influence. Wade’s fashion risks and fashion firsts are indelible. And, of course, there is Wade’s critical role in forming and preserving the 2010-14 Miami Heat — the team that unequivocally changed the look, the feel, the style and bravado of NBA basketball ever after.

But now, after 16 campaigns, it’s over. Wade’s farewell has been the NBA’s finest storyline of the 2018-19 season. “This year has allowed me just to play and be free and not really care,” Wade told me in February. “If I score 22, if I score two — I’m enjoying the process … this journey, that I’m ending … It really allows me to live in the moment and just enjoy it all. Normally as an athlete you don’t get to.”

I joined Wade at three of his last NBA games. On March 22, Miami was at Milwaukee, near where he played college ball. As a player, he stepped on court at New York City’s Madison Square Garden for the last time on March 30. And then there was his last game at American Airlines Arena on April 9 against Philadelphia. One last ride.


CHAPTER ONE: THE WARM-UP

Marquette head coach Tom Crean talks with Dwyane Wade during the closing minutes of their game with East Carolina, Monday, Dec 30, 2002, at Minges Coliseum in Greenville, N.C.

AP Photo/ Karl DeBlaker

MILWAUKEE — Now head coach of the Georgia Bulldogs, former Marquette Golden Eagles coach Tom Crean has witnessed the legend of Dwyane Wade several times. There was the 2001 31-point explosion against Tennessee in The Great Alaska Shootout. Then there was the victory two nights later against Indiana. But the moment? The one that put an entire country on notice? That’s Feb. 27, 2003, when Wade, Crean and No. 10 Marquette, on the road, defeated No. 11 Louisville.

“[Dwyane] makes a move in front of our bench,” says Crean. “He starts out on a drive so it’s on the left wing, behind the 3-point line. … He gets a dribble out in front of him, he lifts the guy, does a spin dribble, OK?” Excitement rises in Crean’s voice. “[Wade] spin dribbles, shot fakes, lifts the guy and shoots it off the backboard … basically beat three people to the rim.”

Sportscaster Dick Vitale, per usual, couldn’t contain himself. This was the same year high school phenom LeBron James was a one-man sports news cycle. The year Carmelo Anthony’s freshman season at Syracuse was the college hoops storyline. But now a new name was tossed to the hysteria and into one of the best draft classes in NBA history.

“Everybody knows he’s a great player, but he’s also a great human being. That’s the sad part about seeing him hanging up his sneakers.”

And the Miami Heat were anxious to find its next star. “[Everyone in the Heat organization] ended up watching … all of his tournament games to prepare for the draft,” says Heat head coach Erik Spoelstra, sitting on the scorers table after shootaround last month. Miami was set to play Giannis Antetokounmpo’s Bucks that night. In 2003, Spoelstra was a Heat coaching assistant. “They were super well-coached,” Spoelstra says. “And Dwyane made you watch that team.”

Marquette alumni Dwyane Wade, center, is honored with Dwyane Wade Day during halftime as Marquette takes on Providence for an NCAA college basketball game Sunday, Jan. 20, 2019, in Milwaukee.

AP Photo/Darren Hauck

Walk into the Al McGuire Center on Marquette’s campus and the first face you see is Wade’s. A large portrait commemorating the school’s Final Four run, with Wade as its centerpiece, sits beside Marquette legends such as Bo Ellis, Jim Boykin, Maurice Lucas and Dean Meminger. The 3,700-seat arena is quiet in late March, as both the men’s and women’s teams are at the NCAA tournament. Wade’s presence, though, is everywhere.

There is “M Club” Hall of Fame induction in 2009. His place on the Walk of Champions. A large banner pays him homage in the actual gym. Wade courses through the veins of Marquette. Some students walk across campus in his college jersey. There’s excitement in the air. Wade and the Heat are coming to town — it’s his last time playing in the city that still claims him as its own.


Dwyane Wade signs autographs after his final game at TD Garden April 01, 2019 in Boston, Massachusetts. The Celtics defeat the Heat 110-105.

Maddie Meyer/Getty Images

There’s an upbeat vibe at Fiserv Forum the morning of March 22. The Heat are holding a shootaround as The Four Tops’ “I Can’t Help Myself (Sugar Pie, Honey Bunch)” and “It’s the Same Old Song” bleed into Stevie Wonder’s “Superstition.” Maybe it’s a Pat Riley call. He is a child of Motown, after all.

Some players are getting up shots. But Wade’s knees are already iced as he sits courtside behind the basket. Almost directly above him hangs his No. 3 Marquette jersey. He’s having fun talking to the media, and he smiles when the Ja Morant comparisons come up. A day earlier, Morant dropped a triple-double (as Wade did in ’03, and as only eight others have done in the NCAA tournament) in Murray State’s first-round win over, poetically, Marquette. “He’s special for real,” Wade said. “[He] definitely gave me flashbacks.”

“He is one of the greatest guards that has ever played this game.” — New York Knicks head coach David Fizdale

Wade’s eyes glisten when I mention the name Gaulien “Gee” Smith. He’s owner of Gee’s Clippers Barber and Beauty Salon on Milwaukee’s Dr. Martin Luther King Drive, where Wade got his hair cut while in college. Gee, who has cut the hair of more than 200 NBA players, including Kobe Bryant and Ray Allen, recalls Wade as a soft-spoken, respectful guy whom he held out as special. “I told him [at Skybox Sports Bar across the street],” Gee says, “ ‘Man, I knew you would be great. But I’ma be honest with you, I had no idea you would be who you are today.’ ” Wade beams at the memory.

Udonis Haslem, who entered the NBA in 2003 with Wade, returns to the court and looks over at Wade, whom he considers more than a brother. “This is … the happiest I’ve ever seen him,” says Haslem. “I’m living through him and his happiness. I’m enjoying all this as a friend. Real friends enjoy seeing their friends happy.”


Dwyane Wade acknowledges the crowd while being honored in the first quarter against the Milwaukee Bucks at the Fiserv Forum on March 22, 2019 in Milwaukee, Wisconsin.

Dylan Buell/Getty Images

Heat fans have piled into the Bucks’ home arena to watch the Eastern Conference’s top squad play the Heat. The past 20 years of Wade’s basketball life are on people’s chests and backs: Marquette jerseys, Olympic jerseys, Chicago Bulls jerseys, even a Cleveland Cavaliers jersey. But overwhelmingly it’s about that Heat No. 3 jersey in all of its hues.

Fans Felix and Linda have made the 80-mile trek from the capital city of Madison, Wisconsin, to Milwaukee for the moment. “This is his home! Even though he’s in Miami for now,” Linda says, not even trying to hide her sarcasm. “He’ll always be welcome here.”

“It means a lot to see him in his last game here,” says Felix. “The things he does in the community off the court outweighs what he does on the court. Everybody knows he’s a great player, but he’s also a great human being. That’s the sad part about seeing him hanging up his sneakers.”

It’s a common sentiment at Fiserv all night. Midway through the first quarter, during a timeout, highlights of Wade’s March Madness run splash across the JumboTron and elicit a standing ovation. “This,” a man yells from the stands, “made me a basketball fan.”

When Wade checks in with 4:41 left in the first, an even louder ovation erupts. Wade’s 12 points, though, do little to prevent the inevitable: The Heat — in a royal rumble with Orlando, Brooklyn and Detroit for three of the East’s final three seeds — lose 116-87. But the moment was bigger than the game. Both Milwaukee All-Stars, Antetokounmpo and Khris Middleton, swapped jerseys with Wade after the game. His who’s who of jersey swappers this year includes LeBron James, Donovan Mitchell, Chris Paul, Dirk Nowitzki and others.

“He is definitely a mentor, somebody I watch from afar,” Middleton said after the game. “[He’s] one of my favorite players growing up. Still one of my favorite players to this day.”

“Dwyane made you watch that team.” — Heat head coach Erik Spoelstra

In the locker room, Wade sits on a chair with his shirt off and a gold chain around his neck with a throng of reporters around him. “I have no regrets,” he says of his farewell tour. Those who came out to see him don’t have regrets either. Pride is mixed with sorrow. Honor is in bed with sadness.

“I just know,” Linda says, “I’ma miss him.”

Crean, Wade’s coach at Marquette, has a theory about why the star’s connection to the area runs so deep. It’s not about the highlights, or the notoriety both men brought to Marquette in the early 2000s. It’s not even about what they did in the spring of 2003. It’s about the soul of a man.

“He never, ever stopped caring about Marquette or Milwaukee even after [we] left,” Crean says. “It never stopped being his home. It never stopped being his school. … He’s incredibly loyal to his friends, his family, his community. … He gets it.”

PART TWO: DIPLOMATIC IMMUNITY

Dwyane Wade shoots the winning basket over Trevor Ariza of the New York Knicks on March 15, 2005 at Madison Square Garden. The Heat defeated the Knicks 98-96.

Nathaniel S. Butler/NBAE/Getty Images

NEW YORK — It didn’t take long for Wade to have his first Madison Square Garden moment. Or, in other words, rip the hearts out of New York Knicks fans. The date was March 15, 2005, and with less than a minute remaining in the fourth quarter, Wade, Shaquille O’Neal and the 49-16 Heat were tied at 96 with the 26-35 Knicks.

Dwyane Wade went full Dwyane Wade one last time.

Double-teamed by Stephon Marbury and Kurt Thomas, Wade (then known as “Flash” in his second NBA season) turned the ball over, giving the Knicks a chance at pulling off the upset. Thomas missed a baseline jumper, allowing Wade to pull down his third and final rebound of the game — thus setting him up for the final shot. Moments later, Wade called for iso far beyond the top of the key. A hard drive left. A vicious step-back jumper. Nothing but the bottom of the net. Heat win 98-96.

“That boy is the truth!” yelled former Knicks guard Greg Anthony after the game. Fair assessment. And, in light of Paul Pierce claiming his superiority over Wade as a player, a funny one too.


The Heat’s shootaround takes place at NYC’s Basketball City. It sits on the East River with a clear view of the Manhattan and Brooklyn bridges and the Statue of Liberty. Some players are getting shots up. Others have side conversations with coaches. The energy is calm and inviting as media types surround Wade. He’s wearing a black Heat sweatsuit — and what appear to be Uggs.

Wade courses through the veins of Marquette. Some students walk across campus in his college jersey.

“Besides playing at home, [Madison Square Garden] is my favorite place to play,” Wade says. “It’s a lot of great arenas in the NBA, but there’s something about MSG that’s … special. … Heat Nation is strong here, so we always have a home crowd kinda feel. It’s the lights. It’s the way the floor is lit. It’s everything.”

Wade is balancing reflection and being in the moment. The night is largely about him — he’s the third-leading active non-Knick scorer at MSG, behind LeBron James and Vince Carter. Yet, for Wade, the night is more about the playoff push. The Heat at the time were still clawing for their postseason lives — and, at press time, still are. Wade is as mild-mannered as they come in the NBA, but it’s clear that questions about Knicks coach and close friend Dave Fizdale’s ability to lead his team out of a perpetual state of rebuilding begins to annoy him. Wade’s professional career began in the Garden at the 2003 NBA draft, but in March 2019 at MSG, he had not retired yet.

Much like in Milwaukee, and at other stops this season, droves of fans arrive in Wade-associated paraphernalia. One such Heat fan, sporting the statement pink Wade jersey, walks around a concourse in full Braveheart mode, high-fiving and hugging any other Heat fan he sees. “Let’s go Heat!” he belts out. “Let’s go Wade!”

Other fans couldn’t let Wade leave New York without saying goodbye.

“I’ve only seen him once,” says New Jersey native and die-hard Wade fan Ahmed Doumani. “I can’t have him retire without seeing him again.”

Celebrities also pile up at MSG for Wade. Tennis great John McEnroe, actor John Turturro, New York Jets Pro Bowl safety Jamal Adams and Kansas City Chiefs MVP quarterback Patrick Mahomes are all in attendance. The most important courtside seat though, as it relates to Wade, is that of his wife, Gabrielle Union.

Wade walks to the scorers table to check in. The groundswell of energy, anticipation and gratitude at MSG is gargantuan.

“It’s so nice to see him appreciate [this final season],” Union said during an in-game interview. “They say give people their flowers while they can still appreciate it, and the NBA has just done a tremendous job [of that].”

Midway through the first, Wade walks to the scorers table to check in. The groundswell of energy, anticipation and gratitude is gargantuan. Hairs rise on the back of necks. Goose bumps have nothing to do with the air conditioning. Fizdale, who spent eight seasons as an assistant and associate head coach in Miami, paid homage to his former player from the Jumbotron and had more to say after the game.

“I’ve learned more from him than he has from me, for sure,” Fizdale said. “When he says he’s your friend, he’s going to be there for you. He’s been there for me every step of the way. He is one of the greatest guards that has ever played this game.”

Every time Wade touched the ball at MSG, the crowd cheered. He received “MVP” chants when he went to the free throw line — perhaps the lone accomplishment not on his career portfolio. The Knicks offense stalled in the second, allowing Miami to push ahead for good. This allowed Knicks fans to focus on what’s really important.

Dwyane Wade touches center court of Madison Square Garden one final time after the game against the New York Knicks on March 30, 2019.

Jesse D. Garrabrant/NBAE/Getty Images

“Thank you, D-Wade, for whooping our a– one more time!” one fan behind press row yelled. “We’re one step closer to Zion [Williamson]!”

Wade finished with 16 points and seven assists in a 100-92 victory — although the crowd would’ve much rather preferred for it to be 18 points. A called offensive foul on Wade in a missed alley-oop drew the biggest boos of the night — from Heat and Knicks fans. After the game, hundreds of fans stuck around to take in Wade’s final moments in the Garden. New York has never had an issue with telling opponents off. It’s an unforgiving fan base. But if the city respects you, they’ll love you forever.

“Gotta pay respect,” a Knicks fan says, patting his young son on the head, “to one of the GOATs.”

“This,” a man yells from the stands, “made me a basketball fan.”

Chants of “One more year!” ride shotgun with “D-Wade!” And as a shoeless Wade finally runs off the court, he’s showered with one last ovation. Inside the locker room, Wade, in a pink “Play Make Her” hoodie (a fund launched by the Entertainment Industry Foundation to empower women in the sports industry) is looking forward to summing up the night.

“I’ll be here, I’m sure, a few other times in my life. But as a player … it’s your last time, you just enjoy it,” he says. “The fans staying around after was so cool. You expect that at home, but on the road you don’t expect it.”

As the locker room clears, Wade is smiling. It’s almost over. He taps me on my shoulder. He’s seen me at many of these stops. “See you in the next city, bro.” He takes pictures with two kids — one in a Heat jersey and another in a Knicks jersey. Then he’s off into the New York night, hand in hand with Union, as hundreds of fans wait near the team bus hoping for one last glimpse of a legend.

PART THREE: VICTORY LAP

MIAMI — “Feed him the rock,” the man says, a grin overtaking the real estate of his face. Decked in a white Wade jersey and Miami Heat hat, he takes a couple of pulls from his cigarette and carries on with another guy doing the same. “He can beat Kobe’s 60.Why not? It’s his last home game. It’s what everybody’s here for right?”

Miami knew this day would come. Erik Spoelstra made a vow to Wade (and to himself) at Wade’s home last summer when he learned this would be the superstar’s final run. “I just wanted to enjoy all these moments and be present. Not think about when it’s over, or next year,” the Heat head coach said. “I wanted to [do] everything we could to make sure it was as he imagined.”

Dwyane Wade looks on during the playing of the national anthem prior to the game between the Philadelphia 76ers and the Miami Heat at American Airlines Arena on April 09, 2019 in Miami.

Michael Reaves/Getty Images

Dwyane Wade’s final home game was the topic around the city all day Tuesday. Miami is fiercely protective of Wade, and for a certain generation of south Florida sports fans, Wade is not just one of the greats. He’s the greatest.

“For really anyone 40 and under, he’s the symbol of sports excellence in Miami,” says columnist and 5ReasonsSports.com podcast host Alphonse Sidney. “We’re too young for the 1972 Dolphins. We were in elementary school or not alive even when [Dan] Marino was elite. We’ve seen two Marlins championships, but we never really had a chance to fawn over those teams because as soon as we won the championship they were gone.” He pauses momentarily. “When it comes to elite athleticism, elite players, superstars who are a symbol of a team and a community, it’s Dwyane Wade and really no one else.”

“Dwyane Wade represents us Miamians in a way no other South Florida sports figure has,” says Maria Cabré, head of operations at J Wakefield Brewing. “He [just] gets it — a balance of humility and ego and forward thinking yet rooted in tradition. [Miami] will always be his home.”

Inside American Airlines Arena is a celebration fit for a king. “L3GACY” shirts are placed on every seat in the arena — which is filled long before tip off. Dwyane Wade highlights run in an unapologetic loop on any and every screen. The entire arena chants for some 10 minutes before tipoff.

We want Wade!

We want Wade!

We want Wade!

There are clips and voiceovers from Shaquille O’Neal, LeBron James, and Gabrielle Union. A deafening roar erupts when Pat Riley declares, “This will be Wade County forever!”

Wade’s wearing black Heat sweatsuit — and what appear to be Uggs.

On a night defined by emotions and immortalized by beauty, Wade’s oldest son Zaire introduced his father in a moment best described as surreal. “That one almost got me,” Wade quipped in a hallway after the game.

Following roughly 20 minutes of pre-game Wade-themed nostalgia, and a speech from the man of the hour, an actual basketball game took place. Though it was more like glorified scrimmage with the Philadelphia 76ers seemingly content with having the best seat in the house for Wade’s final Florida farewell. Spoelstra said following the game the decision to start Wade was a “no brainer.”

And, fittingly, with Chris and Adrienne Bosh, John Legend and Chrissy Teigen, Tim Hardaway and more courtside and nearby, the first bucket of the game was a dunk from No. 3. Everything Wade did Tuesday night — scoring, assists, rebounds, waves to the crowd — elicited thundering ovations. Everyone was soaking up the moment, even those in press row.

During timeouts, the video tributes continued. Derek Jeter’s was booed. NBA commissioner Adam Silver saluted Wade, telling him Springfield, Massachusetts was his next stop. As did his mother (Jolinda), father (Dwyane Sr.), sister (Tragil) and nephew (Dahveon). “You’ve given me the biggest gift you could ever give any of your fans,” Gabrielle Union says in hers. “Your heart.” Zaire returned on screen to thank his father for giving him a blueprint for how to live life both on and away from the court. His youngest son Zion, who participated in the Miami Beach Pride march on Sunday, had but one request for his dad. “Don’t lose your last home!” The biggest ovation was reserved for President Barack Obama. Via video he saluted Wade for a career well-played.

“Now, I know what you’re going through because saying goodbye to a career that you love is never easy. I’ve been there,” Obama said. “In my case though, I didn’t really have a choice. My knees were shot so I had to give up basketball forever.”

“He can beat Kobe’s 60. Why not? It’s his last home game. It’s what everybody’s here for right?”

News about Magic Johnson stepping away from the Los Angeles Lakers couldn’t derail what was instantly one of the most special nights in South Florida history, and the Detroit Pistons’ comeback victory over Memphis, officially eliminating the Heat from the playoffs, didn’t dampen a parade 16 seasons in the making. A truly special sequence in the fourth quarter soon ignites. The game was already decided. The crowd had already erupted into another “We want Wade!” chant. Then Wade and fellow Miami favorite Udonis Haslem checked into the game together.

Dwyane Wade went full Dwyane Wade one last time. A turnaround fadeaway from nine feet. Then a three pointer that turned the arena on its collective head in euphoria. Then another three pointer. Then a 23-foot step back jumper that prompted his wife Gabrielle Union to slap him on the butt as he ran by. And then three minutes later, another three.

All in all, Dwyane Wade closed out his career with 30 points, including 14 in the final frame. And the 20,153 in attendance managed to squeeze in “Paul Pierce sucks” chant for good measure.

The Miami Heat, led by Dwyane Wade, huddle up prior to the game against the Philadelphia 76ers on April 9, 2019 at American Airlines Arena in Miami, Florida.

Issac Baldizon/NBAE/Getty Images

As the clock ran to triple zeros, the moment had finally set in. An era was over. Wade saved his most personal jersey exchanges for last. He swapped jerseys with his entire team. Then Zaire. The most personal swap was with No. 11 Heat jersey with “Hank” on the back. This was a homage to Henry Thomas, D-Wade’s late agent who became far more than just that over the course of his career. Wade credited Thomas, who passed away from neuromuscular disease in 2018, for molding him into the man he became after leaving Marquette.

“Wade County,” Dwyane said to the hundreds of fans who stayed long after the final whistle blew, “I love you.”

Following the final press conference of his career in Miami, Wade, in a red suit and sneakers, holding his daughter, left the building — no shirt under the blazer. Friends and family members follow him as he shows his daughter pictures of himself on the wall. Union soon joins them. This is how Wade wanted it to end. On his own terms celebrating with those he loves most.

It feels like just yesterday that he, Carmelo Anthony and LeBron James were covering Sports Illustrated with the tagline “The New Era.” And now, Dwyane Wade is no longer in the NBA. Wade valued his career. And he walked out of American Airlines Arena at close to midnight one final time knowing that an entire fanbase, an entire city — and an entire generation — did, as well.

Westbrook, Harden, D-Wade and more pay tribute to Nipsey Hussle through sneakers The slain rapper’s funeral is set for April 11 at Staples Center

A week has passed since Ermias Asghedom — aka the Grammy-nominated rapper Nipsey Hussle — was shot and killed in the parking lot outside of his clothing store in Los Angeles. He was 33. The painful loss of Hussle, whose legacy transcends music, has resonated with many, and that’s because he was also an entrepreneur, a community leader, a loving partner, a father and much more. Notably, condolences have come from the NBA community, which had embraced Hussle as an avid fan and courtside stalwart.

“So so SAD man!! DAMN man this hurt,” tweeted LeBron James, minutes after Hussle’s death was reported on March 31. Days later, the King pulled up to Staples Center (where a memorial service will be held for Hussle on Thursday) repping Nip before the Lakers faced the Golden State Warriors in their first home game following the tragedy. James wore a T-shirt featuring the cover illustration from Nipsey’s 2013 compilation albums, Nip Hussle the Great Vols. 1 & 2.

James was far from the first in the NBA to pay his respects. Across the league, a collection of players, and even a coach turned to their sneakers and other team paraphernalia to honor Hussle with handwritten messages, lyrics from his songs and custom art. Whether created with a Sharpie, or paint, shoes became the go-to form of expressing sympathy. Here are 14 NBA sneaker tributes spotted last week.


Montrezl Harrell & Lou WIlliams

The sneakers worn by Montrezl Harrell of the Los Angeles Clippers featuring a tribute to rapper Nipsey Hussle, who was killed in a shooting outside his clothing store in Los Angeles on March 31. Jayne Kamin-Oncea/Getty Images

Hours after Hussle was killed, the Los Angeles Clippers had a game at Staples Center against the Memphis Grizzlies. Fourth-year Clippers big man Montrezl Harrell wanted to ensure that the organization — one of two NBA franchises, along with the Lakers, that play in Nip’s hometown of L.A. — acknowledged him in the arena on the night his life ended. He reached out to team officials and requested a video tribute that played at both the start and end of the evening. Harrell also asked for a custom jersey to be made with “HUSSLE” printed on the back overtop of his No. 5. During the game, Harrell wore a pair of Reebok Questions on which he wrote, “R.I.P. Nipsey — 8/15/85-3/31/19.” Clippers sixth man Lou Williams also penned “Money Making NIP” on his pair of Peak Streetball Masters. “For [Hussle’s] life to be taken, basically where he was born and raised, it’s tough,” Harrell told reporters after the game. “It’s a sad day, man.”

Kawhi Leonard

The sneakers worn by Kawhi Leonard of the Toronto Raptors before a game against the Orlando Magic on April 1 at the Scotiabank Arena in Toronto. Ron Turenne/NBAE Via Getty Images

Photo by Ron Turenne/NBAE via Getty Images

In December 2017, about a month before he became a brand ambassador for Puma, Hussle appeared in a Foot Locker x Jordan Brand commercial alongside 2014 NBA champion and Finals MVP Kawhi Leonard. The day after Nip’s death, Leonard honored his fellow L.A. native on a pair of his New Balance OMN1s by adding “IP” after the brand’s block “N” logo to spell Nip. On the midsole of his left shoe, the Toronto Raptors All-Star forward also included “All Money In” — the name of Hussle’s record label, and the shortened version of his mantra, “All Money In, No Money Out.”

Dwyane Wade

The sneakers worn by Dwyane Wade with a message commemorating rapper Nipsey Hussle, who was shot and killed on March 31, before a game between the Miami Heat and the Boston Celtics at TD Garden on April 1 in Boston. Maddie Meyer/Getty Images

Photo by Maddie Meyer/Getty Images

On his final night playing the Celtics at Boston’s TD Garden, the soon-to-be-retired Miami Heat legend Dwyane Wade wrote “Nipsey Hussle — Rest in Heaven” with a Sharpie on the left shoe of a pair of his Li-Ning Way of Wade 7s. Wade intentionally wore blue and yellow sneakers to represent the colors of Crenshaw High School, located in the neighborhood where Hussle grew up and endlessly repped in through his music and clothing line.

Whether created with a Sharpie, or paint, shoes became the go-to form of expressing sympathy.

Russell Westbrook

The sneakers worn by Russell Westbrook of the Oklahoma City Thunder during a game against the Los Angeles Lakers on April 2 at Chesapeake Energy Arena in Oklahoma City. Zach Beeker/NBAE via Getty Images

Before every game no matter what, Russell Westbrook writes the initials of his childhood friend and high school teammate Khelcey Barrs III, who died during a pickup game in 2004 at the age of 16. Westbrook recently lost another friend in Hussle, who helped the star Oklahoma City point guard and his Why Not? Foundation give back to the community in their hometown of Los Angeles on Thanksgiving in 2016. (There’s also a photo of Westbrook and Hussle embracing on the court at Staples Center during 2018 NBA All-Star Weekend in L.A.) Ahead of a game against the Lakers on April 2 — Westbrook’s first time playing since Hussle was killed — he neatly jotted “NH Nip” next to “KB3” on his pair of Pokemon-inspired player exclusive (PE) Why Not Zer0.2s. Westbrook rapped the words from Hussle’s 2018 track “Grinding All My Life” on the bench before taking the court and having himself a historic night with 20 points, 21 assists and 20 rebounds. He became only the second player in NBA history, and first since Wilt Chamberlain in 1968, to put up a 20-20-20 stat line. And of course, Westbrook dedicated the performance to one person. “That wasn’t for me,” he said after the game. “That was for Nipsey, man.”

Kentavious Caldwell-Pope

The sneakers worn by Kentavious Caldwell-Pope of the Los Angeles Lakers during a game against the Oklahoma City Thunder on April 2 at Chesapeake Energy Arena in Oklahoma City. Zach Beeker/NBAE via Getty Images

Westbrook wasn’t the only player to commemorate Hussle on a pair of shoes at Oklahoma City’s Chesapeake Energy Arena two days after his death. Los Angeles Lakers guard Kentavious Caldwell-Pope also wrote “Rest Easy Nipsey” on his Nike KD 11s.

Danny Green

The sneakers worn by Danny Green of the Toronto Raptors during a game against the Brooklyn Nets on April 3 at Barclays Center in Brooklyn, New York. Nathaniel S. Butler/NBAE via Getty Images

Both Nip and Toronto Raptors guard Danny Green were ambassadors for the German sportswear brand Puma. So it was only right that Green used a black pair of Puma Clyde Courts as a canvas to pay tribute to “Ermias Asghedom,” which he wrote under “R.I.P” on the outside of his left shoe for a game against the Brooklyn Nets. Green also penned Hussle’s full name on the other shoe in Tigrinya — the official language of Eritrea — as a nod to the late rapper’s African roots.

DeMar DeRozan

The sneakers worn by DeMar DeRozan of the San Antonio Spurs during a game against the Atlanta Hawks on April 2 at the AT&T Center in San Antonio. Mark Sobhani/NBAE via Getty Images

The sneakers worn by DeMar DeRozan of the San Antonio Spurs during a game against the Denver Nuggets on April 3 at the Pepsi Center in Denver. Bart Young/NBAE via Getty Images

Back-to-back games for the San Antonio Spurs allowed four-time All-Star DeMar DeRozan, a native of Los Angeles, to honor Nip twice. And he did so fittingly with editions of Lakers legend Kobe Bryant’s signature Nikes. For a game against the Atlanta Hawks on April 2, DeRozan wrote “Crenshaw” on a pair of Kobe 11s before taking the court the next night vs. the Nuggets with “RIP NIP VICTORY LAP” scribed on a pair of Kobe 4 Protros. DeRozan showed the utmost respect to his fallen L.A. brother, who often expressed how much he loved the NBA star’s game.

Isaiah Thomas

In April 2017, while playing for the Boston Celtics, Isaiah Thomas wrote messages on a pair of Nike Kobe A.Ds to grieve the horrific loss of his sister Chyna, who was killed in a one-car accident at the age of 22. “When I got the news yesterday before the game it reminded me when I got the news about my sister,” Thomas wrote in an Instagram post after Hussle was killed. Now a member of the Denver Nuggets, Thomas was a huge fan of the West Coast rapper, who shared a mutual admiration for the 5-foot-9-inch point guard. Just last year, Bleacher Report detailed how the careers of both Thomas and Hussle took off around the same time. Similar to how he remembered his sister on the court two years ago, Thomas paid tribute to Nip on his Nike Kobe 4 Protros during Denver’s April 2 game against the Spurs (the same night DeRozan inked up the same shoes). It’s also worth noting that Thomas’ last five Instagram posts have all been dedicated to Hussle.

Irv Roland

Irv Roland, a player development coach for the Houston Rockets, and the personal trainer of reigning NBA MVP James Harden, commissioned sneaker artist Cory Bailey, aka Sierato, to craft a custom pair of Nipsey Hussle-themed Adidas Harden Vol. 3s. Roland wore them when the Rockets played the Clippers in L.A. on April 3. Here’s a dope video in which Sierato shows his process of painting the shoe that feature two hand-drawn portraits of Nip:

D.J. Wilson

The sneakers worn by D.J. Wilson of the Milwaukee Bucks during a game against the Philadelphia 76ers on April 4 at the Wells Fargo Center in Philadelphia. David Dow/NBAE via Getty Images

Heroes get remembered, but like second-year Milwaukee Bucks forward D.J. Wilson wrote on the side of his Nike Kobe A.Ds before an April 4 game against the Philadelphia 76ers — “Legends neva Die!!!” He also added “Long Live Nip” and “TMC,” which stands “The Marathon Continues,” Hussle’s oft-used motto and the name of a mixtape he dropped in 2011.

Sterling Brown

View this post on Instagram

“Rest up, Nip.” 🏁

A post shared by SLAM x KICKS (@slamkicks) on Apr 4, 2019 at 6:54pm PDT

Another Nipsey Hussle tribute by another Puma athlete. This time it came on the brand’s latest basketball sneaker — named the Uproar Spectra — which Milwaukee Bucks guard Sterling Brown helped debut on NBA hardwood in the lead-up to the April 12 release. “Rest up Nip,” Sterling Brown wrote on one shoe. “Salute.”

Jordan Bell

Sierato followed up the pair he did for Roland with a custom job on some Nike PG 2.5s for Golden State Warriors forward Jordan Bell. Nip would’ve loved that blue.

Spencer Dinwiddie

The sneakers worn by Spencer Dinwiddie of the Brooklyn Nets during a game against the Indiana Pacers on April 7 at Bankers Life Fieldhouse in Indianapolis. Ron Hoskins/NBAE via Getty Images

Spencer Dinwiddie collaborated with Troy Cole, an artist known in the sneaker world as Kickasso, for a custom pair of the Brooklyn Nets sixth man’s own brand of K8IROS shoes, which were painted beautifully with illustrations of Hussle. Dinwiddie is a part of the long list of NBA players who hail from Los Angeles. So when he shared photos of the shoes on social media, he made his connection to both the city and Nip known. “Fun fact,” Dinwiddie wrote in an Instagram post. “We went to the same grade school 🙏🏾.”

James Harden

The sneakers worn by James Harden of the Houston Rockets during a game against the Los Angeles Clippers on April 3 at the Staples Center in Los Angeles. Andrew D. Bernstein/NBAE via Getty Images

No NBA player shared a bond with Hussle quite like Houston Rockets star James Harden. Back in October 2016, when he returned to his hometown for a matchup with the Lakers at Staples, Hussle came through to support, wearing a pair of Harden’s first signature sneakers to the game. Less than two years later, on the night Harden was named the 2018 NBA MVP, Hussle joined him to celebrate, taking Instagram videos with the man of the hour and his new trophy. They both deemed each other L.A. legends, so when the news of Nip’s death reached Harden, he was devastated. “It doesn’t seem real,” said Harden after the Rockets played the Clippers in L.A. on April 3. That night, he wore a gold pair of his Harden Vol. 3s, on which he wrote a few Nip-inspired messages, including the word “Prolific,” a reference to opening of the 2018 track “Victory Lap” — I’m prolific, so gifted / I’m the type that’s gon’ go get it. Harden rapped the line in the tunnel of the arena before taking the floor and dropping a game-high 31 points. During a postgame interview, one reporter asked Harden about his Instagram post from the previous day that featured a photo of him and Hussle with the caption, “BRO!!!! Where did you go?? We had some s— we was working on!!!! Please don’t leave. ON GOD imma make sure I finish what we started.” What did Harden mean? What exactly were they working on together? “You’ll see,” he responded.