NEW YORK — Kyler Murray beat one of the best marketing departments in the world to the punch.
Last November, in the thick of his Heisman Trophy-winning season at the University of Oklahoma, the 21-year-old phenom quarterback posted a photo on his social media accounts so recognizable that it didn’t need a caption. Murray re-created Bo Jackson’s iconic 1989 Nike ad down to every detail — the marbled backdrop, flexed muscles, shoulder pads and a wooden baseball bat propped up on strong shoulders.
In a creative way, Murray illustrated the undeniable connection between him and Jackson, two generational dual-sport athletes. Jackson is the only player in history to be named an All-Star in football and baseball, having played in both the NFL and Major League Baseball from 1986 to 1994 (three years before Murray was born). Yet, unlike Jackson, who became the face of Nike’s cross-training division in the late 1980s surrounding the launch of the brand’s timeless “Just Do It” campaign, Murray decided to focus on one sport. “The young man from Oklahoma,” Jackson said in January, “should just go with his heart.”
He ultimately chose football despite being selected as an outfielder by the Oakland Athletics with the No. 9 overall pick in the 2018 MLB draft. Murray agreed to a contract with the club that included a reported $4.66 million signing bonus and permission to play football at Oklahoma for one more year. During the 2018 college football season, he started at quarterback in all 14 games for the Sooners, hoisted the Heisman after throwing for 4,361 yards and 42 touchdowns and leading the team to the College Football Playoff. A month after declaring for the NFL draft, Murray took to Twitter to announce that he’d be “fully committing” his life and time to being a pro quarterback.
On the eve of the draft, before the Arizona Cardinals selected Murray with the top pick, Nike made it official, signing the dual-threat quarterback from Bedford, Texas, along with 26 players (and counting) as part of the brand’s 2019 class of NFL rookies. At Oklahoma, Murray wore Nike on both the baseball diamond and gridiron, before the school’s football program switched to Jordan Brand uniforms last year. In celebration of the new partnership, Murray rocked a Great Gatsby-themed 1-of-1 pair of Air Jordan 1 lows onstage at the draft, featuring “Nike K1″ on the tongues of each shoe.
“We admire the energy and commitment that Kyler Murray brings to the game on and off the field, and we’re excited to welcome him and the entire rookie class to the Nike family,” a brand spokesperson told The Undefeated. “We feel strongly that their dedication to the game will continue to inspire the next generation of athletes.”
Kyler Murray’s custom Air Jordan 1 Low for tonight’s draft. The green light post is a symbol of his dreams and what he hopes to accomplish in his career. pic.twitter.com/RdnkM4nbvp
— Darren Rovell (@darrenrovell) April 25, 2019
Roughly 40 percent of the players in the NFL are endorsed by the multibillion-dollar sportswear company. And now Nike might just have its next superstar athlete in Murray. Within several hours after the announcement that he’d been signed, Murray appeared in his first Nike commercial — a one-minute spot depicting his journey from playing three sports as a kid to reaching the NFL.
“I think he’ll understand once he gets an opportunity to be on Nike’s campus, all the things that will be afforded to him,” free agent and five-time Pro Bowl defensive tackle Ndamukong Suh told The Undefeated at Nike’s New York headquarters ahead of the draft. “The most important thing I would tell him is, ‘Just go out there and focus on your task at hand with being a professional, and everything else will fall in line for you.’ ”
Suh’s evaluation of the young, highly touted quarterback? “He’s definitely elusive and very athletic,” Suh said. “I haven’t had a chance to truly watch him play. Maybe this year I’ll have an opportunity to hit him.”
— Kyler Murray (@TheKylerMurray) April 24, 2019
Detroit Lions cornerback Darius Slay, another Nike athlete, has watched Murray quite a bit. And the two-time Pro Bowler and 2017 first-team All-Pro selection is already impressed.
“I think he’s gonna be a killer in this league,” Slay told The Undefeated. “I can just see his competitiveness — how he operates, how he carries himself … He’s a baseball guy, so you know he got a strong arm. And the thing about baseball players is they got great vision. To see that little ball, hit that little ball and catch that little ball at a fast pace. How this game is … I think it’s made for him.”
The 5-foot-10, 207-pound Murray reminds Slay of two veteran NFL quarterbacks. “He’s a more athletic Drew Brees,” Slay said, “and you can see him as the next Russell Wilson.”
Wilson — who just became the highest-paid player in the NFL after signing a four-year, $140 million contract extension with the Seattle Seahawks — is also endorsed by Nike. He and Cleveland Browns wide receiver Odell Beckham Jr. are the only Nike athletes in the NFL to have their own cleats and signature lifestyle shoes. In 2017, after Beckham Jr. signed the richest NFL shoe deal in history, Nike delivered the Special Field Air Force-1 Mid “OBJ.” He also recently teased another signature sneaker that’s on the way. And on the red carpet at the 2018 ESPYS, the Seahawks star debuted his Nike Dangeruss Wilson 1. Maybe Murray will eventually join Beckham and Wilson and get the Nike signature treatment.
“He’s gonna have his own shoe,” Slay said, “sooner or later.”
Until then, the ads will keep coming — only now he has a brand behind him to do them. The marketing possibilities surrounding Murray already seem fruitful, especially if he lives up to the dream he shared in his debut Nike commercial.
“Honestly,” Murray said. “I want to be the best that ever played the game.”
Dallas Cowboys owner Jerry Jones is the unofficial host of boxing’s biggest event of 2019, the pay-per-view matchup between Errol Spence Jr. and Mikey Garcia. Before the two undefeated fighters squared off, Jones talked about the bout, AT&T Stadium, his Cowboys, the Cleveland Browns trading for Odell Beckham Jr., and much more.
Is this the best week the NFL has had in recent memory? Just before 8 p.m. Tuesday when the final happy hours on the East Coast were wrapping, news dropped that megastar New York Giants wide receiver Odell Beckham Jr. was traded to the Cleveland Browns. Beckham, the most popular and influential player in the NFL, who is entering the second year of a five-year deal worth $90 million, was previously said to be a Giants made man.
“We didn’t sign Odell,” Giants general manager Dave Gettleman said just days ago at the NFL combine, “to trade him.” So much for that. But what was New York’s heartbreak became Cleveland’s new love affair. No one was more ecstatic than Beckham’s close friend, former college teammate and fellow Pro Bowl receiver Jarvis “Juice” Landry.
Reactions, both of joy and pain, were instantaneous.
“I am no more a Giants fan!!!” a friend’s uncle vented in a group chat. “I am officially done with their a–.”
“My nerves is way too bad for this s—,” was another comment at Instagram. “@obj, I’m headed to Cleveland as well.”
LeBron James, Ohio’s most famous son, posted “OH MY!! … S*#% just got REAL!!”
As if that weren’t enough, not even five hours later, Le’Veon Bell announced his signing with the New York Jets. The deal not only ends Bell’s self-imposed exile from football — he sat out the entire 2018 season with the Pittsburgh Steelers over contractual disputes — but finds the talented dual threat running back making $52.5 million over four years with $35 million guaranteed. Including incentives, the maximum value of the contract could be north of $60 million. The deal has been widely panned, mostly because Bell’s yearlong exodus resulted in a financial setback. “That’s a good deal for the Jets considering what it could’ve been or should’ve been for Le’Veon Bell,” said ProFootballTalk’s Mike Florio.
For context, NBA players such as Marvin Williams, Ian Mahinmi, Bismack Biyombo and Chandler Parsons all earn more annually than the three-time Pro Bowl Bell. Roster dynamics notwithstanding, it’s hard to rationalize how the NBA/NFL compensation divide makes sense.
There’s synergy, though, in both moves. Beckham departs for the Browns, who now figure to have the most offensive firepower in the league aside from the Kansas City Chiefs. And Bell enters New York as the biggest AFC East acquisition since the New England Patriots traded for Randy Moss in 2007. Both changes detonate on the heels of the transaction that started it all: Antonio Brown’s trade to the Oakland Raiders.
Which begs the question. Is this the best week the NFL has had in recent memory?
The NBA’s summer of 2010 free agency, when Chris Bosh and James joined Dwyane Wade at the Miami Heat, changed the landscape of the NBA offseason. Besides superstars changing teams, there’s also the fervor the NBA has been able to generate, year-round, about its changes.
The NFL hasn’t been able to mimic that sort of excitement. Reasons are aplenty. Collective bargaining agreements and the overall nature of the business in football place more power in management’s hands than that of its workforce. Of equal importance are the issues that have plagued the NFL for the last decade.
Football is a violent sport, physically and psychologically. The list of issues include but are not limited to head trauma and chronic traumatic encephalopathy, domestic violence and “Deflategate.” There’s also the human rights debate spearheaded by Colin Kaepernick, and other players’ protests. All have taken a public relations toll on football. Some fans have left the sport altogether, and negative headlines have, in many ways, come to define America’s most popular sport in the 24/7 media-driven world.
But now, especially with Kaepernick having settled with the NFL, there’s real football to talk about. The moves of Brown, Beckham and Bell are now the subplot of conversations about NFL player mobility, front office business and the chilling disconnect between both.
At least for now, the reasons for the hot football chatter feels strictly X’s and O’s. And there’s a poetic sense of role reversal with the NBA as well: heading into the Super Bowl, the biggest news in sports was Anthony Davis’ trade demand to the Los Angeles Lakers. This all but made Patriots-Rams a supporting character in America’s best drama: the NBA.
The sheer mundanity of the Super Bowl didn’t help. Now, with NBA hysteria centered on James all but guaranteed to miss his first postseason since YouTube’s rookie year (2005) and concerns about the Golden State Warriors appearing vulnerable, it’s the NFL that has commandeered headlines that can be used to promote its brand, rather than having to protect it from stuff like Patriots owner Robert Kraft’s legal situations.
The questions are compelling. How could Pittsburgh lose the two best players at their respective positions? Is Brown — arguably the league’s most enigmatic personality and no stranger to controversy, both on and off field — ready for a reboot out west? How might Brown’s strong-arming of the Steelers, praised by many in and around the league, set a precedent? How much is Steelers quarterback Ben Roethlisberger to blame for what happened in Pittsburgh? Did the grossly underpaid Bell sitting out a season hurt him financially?
And, importantly, are we ready to live in a world where the Cleveland Browns are bullies? The answer is we better be. Beckham at worst took a trip with his guys to Miami after winning the NFC East in 2017, dished out the fade to a sideline net and mimicked urinating like a dog after a touchdown celebration. Despite the Giants getting a better compensation package for Beckham than the Steelers got for trading Brown, what’s the logic of trading a Hall of Fame talent like Beckham — under contract, who wanted to be in New York while still very much in his prime — and jettisoning one of the most passionate fan bases in football just days after letting safety Landon Collins bounce to Washington?
They bout to be doing routines like TLC in the “Creep” video https://t.co/TeMHa2vPMg
— #OneBrownBruh (@CheerwinePapi) March 13, 2019
Narratives drive sports because America loves drama. The prospect of each superstar on a new squad is intoxicating. Brown paired with head coach Jon Gruden in what could be a rebirth and redemption season for both. Bell in New York gives the Jets its best offensive player since the days of Hall of Fame running back Curtis Martin.
Then there’s the most provocative move: Beckham in Cleveland. Beckham’s massive, one-of-one popularity — he’s still the most followed NFL entity, player or team, on Instagram by a considerable margin — coincides with the Browns’ unpopular decision to sign Kareem Hunt last month. The former Kansas City Chiefs’ talented, yet controversial running back re-enters the league, under uber-strict financial parameters, on the heels of a video of him shoving and kicking a woman at Cleveland hotel last year.
Meanwhile, running back Nick Chubb isn’t a media darling a la Saquon Barkley, whom Beckham instantly embraced as a younger bro in New York, but a savage nonetheless. Baker Mayfield, who in just his inaugural season became the best Browns quarterback since Bernie Kosar, presents an instant upgrade at signal-caller, making the Giants’ decision to stick with future Hall of Famer but over-the-hill Eli Manning over Beckham even more confounding.
The powerhouse point in Beckham’s trade to Cleveland is the reunion with high school and LSU teammate Landry. Not since the days of James and Dwyane Wade in Miami has there been a potentially more explosive and highlight-laden tandem of best friends. Aside from James, Beckham’s arrival is the biggest culture shift in Cleveland sports in the last 30 years. That’s not hyperbole. That’s a fact.
Superstars changing teams. Doing so with chips on their shoulders. And shifting the balance of power in the process. The script reads like entrees on the NBA’s menu. However fleeting the moment could ultimately prove to be, the NFL is currently the belle of the media ball. Even the most on-the-fence NFL outsider has to admit these past 96 hours have been fun. If the NFL was really about that life and really wanted to keep this momentum going, though, it’d make Kansas City vs. Cleveland a Monday Night game. On second thought, maybe we shouldn’t jinx it.
1891 —Butter churn is patented. Inventor Albert Richardson created the tall wooden cylinder with a plunger handle to improve the butter-making process. Richardson realized the up-and-down movement caused oily parts of cream or milk to separate them from the water portions.
1902 — Opera singer Marian Anderson is born in Philadelphia. Anderson performed at the Lincoln Memorial in an open-air recital after her concert at Constitution Hall, which was controlled by the Daughters of the American Revolution, was canceled after they refused to allow her to perform. At the age of 17, Anderson placed first over 299 other singers in the New York Philharmonic competition. In 1930, she traveled to Europe after she was awarded a Rosenwald Fellowship, allowing her to study abroad for a year. Three years later, she debuted in Berlin and performed 142 concerts in Denmark, Finland, Norway and Sweden. Anderson signed with the New York Metropolitan Opera in 1955.
1936 — Happy birthday, Jim Brown. Over the course of his nine-season tenure with the Cleveland Browns, Pro Football Hall of Famer Brown enjoyed four MVP seasons. The St. Simons Island, Georgia, native was a staunch civil rights activist and the founder of a plethora of organizations aimed at helping the disenfranchised.
1938 — Activist Mary Frances Berry is born in Nashville, Tennessee. Berry became the first woman to serve as a chancellor of a major research university at the University of Colorado Boulder. She has been active in the fight for civil rights, gender equality and social justice. During four presidential administrations, Berry served as chairperson of the U.S. Commission on Civil Rights. Berry was also the principal education official in the U.S. Department of Health, Education and Welfare.
1942 — Black Panther Party co-founder Huey P. Newton is born in Monroe, Louisiana. As a response to police brutality and racism, in 1966, Newton and Bobby Seale formed the Black Panther group. The organization was founded to build self-reliance for the black community. At its peak, there were approximately 2,000 members in city chapters across the nation. In 1971, Newton proclaimed that the Black Panthers would dedicate themselves to providing social services to the black community and adopt a nonviolent approach.
1963 — Happy birthday, Michael Jordan. Jordan, considered by many the greatest of all time, was a six-time NBA champion and Finals MVP, five-time NBA MVP, 14-time NBA All-Star, three-time NBA All-Star MVP, Defensive Player of the Year, Rookie of the Year, and more. He retired with the NBA’s highest scoring average of 30.1 points per game. He owns the Charlotte Hornets and created the Jordan Brand for Nike.
1967 — Happy birthday, Ronnie DeVoe. He was the fifth member of New Edition, and was introduced to the group by his uncle, their former manager. DeVoe later became a founding member of rhythm and blues group Bell Biv DeVoe with two other New Edition members, Michael Bivins and Ricky Bell.
1973 — First naval frigate named after an African-American is commissioned. Ensign Jesse L. Brown was the U.S. Navy’s first African-American pilot and was killed in combat during a mission in Korea. Brown earned his pilot wings alone while in the Navy, unlike his Army aviator colleagues, who broke the color barrier with the Tuskegee Airmen. Brown, the son of a Mississippi sharecropper who used to steer mules in cotton fields, saved his money up so that he could attend Ohio State like his idol, Olympic track superstar Jesse Owens.
Cleveland native DJ Steph Floss texts me Wednesday morning that he’s outside my downtown hotel. Steph is a voice of the city, a longtime resident mixshow DJ on Z 107.9 who holds the dual distinction of being the official DJ of both his hometown Cleveland Cavaliers and the team’s biggest star, LeBron James. His portfolio includes having spun at events for Jay-Z, Barack Obama, NIKE, Beats by Dre and a who’s who of A-list clientele with residences in cities all across the United States and into Canada. And from 2009-14, he was named Ohio’s Best Club DJ.
It’s hours before the Cavs’ heartbreaking Game 3 loss. A defeat that makes Friday night’s Game 4, a potential closeout game for the Golden State Warriors, all the more sobering. No one knows what to expect this offseason with James’ future with the Cavaliers — not even Floss, one of James’ closest friends. Or if he does, he’s not breaking his poker face.
Floss agreed to show me around his city for the day. It’s game day, so the first stop might just be the most important: the barbershop. En route to Supreme Barber and Salon in Cleveland Heights, Floss opens up about his love of travel. Perspective, he says, is key to developing a true appreciation for the world around you. He’s traveled the world for work, DJ’ing at clubs and stadiums around the world, and for pleasure. The opportunity is a testament to both his own work ethic and the blessings in his life.
It’s been 15 years since his life as a DJ began on the campus of The Ohio State University on a marketing and operations scholarship. But music and the joy of entertaining crowds are seeds that had been planted far earlier. He credits the movie Juice, both for the late Tupac Shakur’s presence and, in particular, Omar Epps’ role as Q. “He was a young, fly dude. He’s DJ’ing. He got the nice little older babe,” Floss laughs while looking for parking. “He commanding the crowd. He’s cool and he’s out here. I’m like man, you know, I love music as well. Maybe that’s something I could do, but my mother would never buy me the equipment. She was like, ‘You not ’bout to have all that and be loud up in my house!’ ”
We pause that conversation and head into the barbershop. As is the case for most black men, it’s a safe space for Floss. He knows everyone. Everyone knows him. Demaris cuts his hair. Swiss lines me up. The conversations range from the upcoming Cleveland Browns season and the uncanny but fitting buzz in the city about the team and his overhaul of talent this offseason. Then there’s a completely random and hilarious homage to former New York Knicks and Houston Rockets head coach and current NBA commentator Jeff Van Gundy. “Jeff wanted all the smoke!” said a patron while discussing Van Gundy’s willingness to throw himself into NBA brawls.
After about an hour, Floss and I leave. The conversation picks back up where we really dive into his come up, how the Cleveland Cavaliers came calling and his kinship with LeBron James.
So how did this Steph Floss story ultimately begin? Where do the roots begin?
When I was in high school, a group of friends of mine, we used to throw parties. We were like 15 years old throwing parties and making good money. We would call ourselves all kinds of stuff, like Platinum Plus. But, you know, we had other people that was part of the collective as well. I wasn’t DJing at the time, but we used to throw the craziest little high school parties. (Floss attended Benedictine High School.) We’d have thousands of people there. It was insane. Me and Rich [Paul, founder of Klutch Sports and LeBron James’ agent], went to the same high school together. That’s how we met each other.
I love school. I still love learning and I still love education. When I was in school, I was out here. I was in the nightlife and kicking it and partying. Hanging out and having fun. But I was also really into my books as well. Once I went to Ohio State, I said I have this scholarship and I don’t really wanna mess this scholarship so I’m gonna focus on my studies. But I needed to make some money.
I don’t have to pay for school, but I wanna make some money. And I don’t want to work a ‘job’ because I don’t want that to take away from my classes and sleep. I said, you know what? I always wanted to DJ. We had been throwing parties. So I’m just finally teaching myself how to DJ. I get the [equipment] and get busy. I’ve been wanting to DJ since I was like 8 years old.
Floss used money from the refund checks he received while at OSU to buy equipment. For Floss it was all about believing the part so others would too. The easiest way to do that? Release a mixtape. While on summer vacation after his freshman year, Floss built a makeshift studio in his mom’s basement. He set it up like a karaoke bar. The mic hung from the pipes in the ceiling and, as one would expect, the sound quality left much to be desired. “It was one of the best mixtapes I’ve ever done,” he says with a smile.
It was the closest Floss felt, at the time, to being like the DJ Clues, DJ Absoluts and the Funkmaster Flexes of the world, all of whom he cited as inspirations. But his first big moment came on campus after that summer. After his showing at a cookout at OSU’s Hale Black Cultural Center, the ladies of Delta Sigma asked him to DJ their big campus party known as the “Icebreaker.”
“They were like, ‘How much do you charge?’ I was like, ‘Uh, $150?’ ” says Floss. He didn’t know how much to charge because prior to them he had never been paid. “The first party I ever DJ’d was the biggest party at Ohio State. I think I did a decent job despite my equipment kept cutting off because it was overheating. I had my dudes with me. I had them fanning the amp while I’m DJ’ing for the rest of the night. I eventually got everything rolling, and the rest is kinda history.”
We’re pulling up at Beachwood Mall, an upscale shopping center in suburban Cleveland, when we transition to life after Ohio State.
How did the Cavs and LeBron come into the picture?
I was still living in Columbus. I would travel back and forth [to Cleveland] because we had a nightclub called The View that started popping up here. That was one of the dopest nightclubs ever. We had a crew called 8081 that we started doing the parties under. My guy Kelton, my guy Smallz, Meel, Mo, myself, Rich. They hit me up like we got this party Sunday night that we’re about to start doing. I would travel back and forth from Columbus to Cleveland and do the party. The first couple of nights it wasn’t making no money, but I saw something in it and I liked being home. I stuck with it. It ended up being one of the best decisions that I’ve made. Everybody that started off, right now we’re all brothers. Only thing that could make us closer is blood.
So I was doing that party and at the time my guy Mick Boogie was DJ’ing for the Cavs. I was part of his DJ crew, the League Crew. Mick didn’t talk on the mic, but I would talk on the mic when I was DJ’ing so I could host as well. Mick knew that, and he asked me to come host a party for him because his host was MIA or something. I was like, ‘Cool, yeah, I’ll come do that.’ I hosted the party and I kept doing it. As a result, me and Mick got closer and closer and I became part of the League Crew. It was me, Mick, Terry Urban and DJ Fresh.
Mick would do the Cavs games, so some games he’d just take me with him. I just noticed how he would be DJ’ing the games. The kinda music he’d be playing early in the games as opposed to late in the games as opposed to pregame.
It got to a point where these are Cavs games and they’re popping. I was basically coming to these games for free. What I started doing is I started getting to the games early to solidify I’m gonna get there and I would hook Mick’s equipment up. He’d come in and basically just be able to plug and play. I was very familiar with everything. Then Mick decided he wanted to move to New York. During this time, my relationship with ‘Bron became stronger and stronger. The whole crew, really. All of our relationships became stronger. Around this time, we had went to the Finals in 2007. At that point, we had all been around each other for some time. It’s crazy. Mick decided he wanted to move to N.Y. during the playoffs. He was outta there because he had a gig in N.Y. The Cavs needed a DJ for one of the playoff games, and Mick was just like, ‘Can you do it?’ I’m like, ‘Yeah I can do it!’
One of the first times I’ve ever DJ’d in the Q was a Cavs playoff game. It was like an Eastern Conference finals game. It was some wild game! I held it down. It’s crazy because I was never nervous or anything like that. The time came for the new season, and it made the most sense [to hire me]. It was a real process to interview and all that.
Obviously, you’re working with the Cavs. LeBron’s LeBron. But how did you all grow to become so close?
Aight, so I met ‘Bron via Rich, but of course if you’re from northeastern Ohio you knew who LeBron James was. But we also had other mutual friends, and I remember they came down [to OSU]. ‘Bron was real cool with Maurice Clarett at the time, and that was my guy at Ohio State. Him and ‘Bron were seen as the next two superstar athlete friends that were gonna [dominate the NFL and NBA]. We met via all of these different channels and became cool. Then everybody just started advancing in their careers.
A lot of times people think since ‘Bron is like my brother, they think he’d be like, ‘That’s my guy, he’s gonna be DJ’ing.’ Nah, it didn’t work like that. ‘Bron is my guy, but I worked my way into it. I don’t get it anywhere near as much now, but at first it was like, ‘You just got that because of ‘Bron.’ I’m like, actually, I was going to Quicken Loans Arena setting up equipment early just to make sure I was in the arena so I could watch the game.
You’ve been doing this for 10 seasons?
This is how I count my years. Well, I was here for two years with ‘Bron. Then ‘Bron was gone four years and I was still here. Now he’s been back four years. So that’s 10. Then I sit back and think like, ‘Wow, that’s crazy. It’s been 10 years.’ It’s been a roller coaster. Some super highs and some lows, but we still here and it’s been beautiful.
It’s in and out in Beachwood for Floss. We’re roughly six hours away from tipoff, and he still has to run by his office downtown at Spaces and Co., drop off some used clothes at the Goodwill, get a run in (he’s an avid runner) and grab a bite to eat. But you can’t have a name like ‘Floss’ and not be fresh. He runs into Next, a trendy apparel store with a hilarious sales expert named Trice who, as she dubs it, is “serving looks” all day.
After shopping and talking for nearly an hour, Steph ultimately decided on a deep pink champion hoodie and orange Carrots T-shirt. Trice jokes about pulling up the game tonight and Steph’s after-party at Lago, which overlooks Lake Erie. As we make our way back to Steph’s car, the topic of LeBron comes up. As with James, a notoriously caring person for those he considers his closest friends, Floss speaks highly of the four-time MVP.
He’s achieved success without LeBron. He’s made a name for himself without LeBron. But make no mistake about it, Floss’ appreciation for James’ friendship and the opportunities he’s helped make happen just through remaining true to each other is limitless.
“‘Bron’s put everyone in his crew to be successful without him,” Floss says while throwing his recently purchased items in the trunk. “That’s the best thing about him.”
Is it fair to call you “LeBron James’ official DJ?”
It was at a point when ‘Bron was in Miami. We’d go down to Miami and ‘Bron would be like, ‘You know how crazy it is that you’re the Cavs’ official DJ and my official DJ still?’ We would be joking and laughing about it, but as I’ve gotten older with nightclubs and everything [putting that] on publications and flyers — it’s in my bio and all of that stuff — they’ll send me over a flyer and it’ll be like ‘DJ Steph Floss—official DJ of LeBron James.’ I tell them you gotta take that man’s name off. You gotta put “Cleveland Cavaliers” because that man is the biggest entity in sports. Flat out. A lot of people try to finesse. Regardless how good I am or whatever, people are gonna try to finesse more people to the club or finesse a LeBron James situation at their event via that tagline.
You’re gonna try to make other people believe ‘Bron is coming out when he is not coming out. I’m the one that’s spinning! There’s been times where I popped up in a city and the Cavs have had a game and I had a gig. ‘Bron didn’t even know, and he’ll hit me up like, ‘What spot you at tonight?’ He’ll be like, ‘Cool, I’ll fall through.’ Or he might be like, ‘I’ma just chill.’ The club owner and the promoter’s mentality for a lot of spots are trying to capitalize and put some butts in the seats.
It gives people a false hope that everywhere you are LeBron is gonna be there.
That’s not fair to you. That’s not fair to him. That’s not fair to me. I’m not giving you that false hope! Like I said, in my younger years, yeah you can put that on there. That’s cool. But now I’m like nah, you gotta pay for that. You gots to pay for that!
What makes it so unique about LeBron that he’s so effortlessly entrenched in hip-hop culture?
The fact he’s from northeastern Ohio, as we all are, we’ve always had to pull from different coasts and different eras from music. I honestly think, and no disrespect to anybody else, Midwest DJs, and especially Cleveland DJs, are some of the best in the country. It’s because we’ve never really had a run for real. We’ve had Bone Thugs-N-Harmony, but it’s a lot of areas with DJs who’ve had runs. Like Atlanta. They’ve had a crazy run, so their DJs could just play all Atlanta music during the set and they’ll be fine. West Coast, always have a run! New York had a run! Chicago, they’re Midwest, but Chicago had a run. Texas, they’ve had runs. New Orleans too! But we always had to know music from everywhere! If you hear a set from me or another Cleveland DJ, you’re gonna be like, ‘Yo, how do they know this?’ It’s because we have to. We couldn’t rely on just playing Bone all night! Or Ray Cash. You just can’t rely on playing our artists’ music because we never had a run of that magnitude.
Like with ‘Bron, we grew up listening to a lot of West Coast music. Especially those guys in Akron. They had ties with The Bay area, like E-40, Yukmouth, Too Short and people like that. Around here, man, we listen to a lot of West Coast music growing up. I was like the biggest Spice 1 and MC Eiht fan. We used to love that. We also have a huge connection with Texas with our music and their music. Their culture is kinda like us, and we’re kinda like them with the old-school cars and a lot of slang. Then, of course, we’re not far from the East Coast. You’d love the Biggies, the Jay-Zs. I grew up loving Mobb Deep. You would’ve thought I was from Queensbridge: Mobb Deep, Nas, AZ. I listened to everything!
So ‘Bron’s authenticity comes from the fact he really knows and loves music. It’s not fake. It’s not like I’m just gonna put this song on my IG because this is what’s poppin’. This is what I like. You may like it or you may not, but this is what I’m listening to and this is what I think is poppin’. I think the artists understand that. He really knows his music.
His IG stories are basically the new listening sessions.
It’s an A&R-type situation! You’d be surprised how many people have asked me, ‘Can you get big homie this joint?’ I’m like, ‘That’s awkward, man!’ (laughs) Like I understand it, but it’s like I’ll tell him to listen to it and if he likes it he does what he does with it. It’s been times I’ve told LeBron such and such sent me the album early and I’ll send it over to you. He’ll listen to it and he actually liked the album, but he didn’t put anything up on his story. You can’t use him though. I’m letting you know the man liked the album. It is what it is. That’s what is authentic about him. And he has a good ear.
After a quick bite and a few more errands, we part ways until it’s time to link back up at Quicken Loans Arena for Game 3. As if the crowd needs any more reason for creating a raucous environment, Steph runs through a litany of high-energy hits: Ayo & Teo’s “Rolex,” Jeezy’s “Win,” Diddy’s “Victory,” Lil’ Reese, Rick Ross and Drake’s “Us (Remix)” and the modern-day holy grail of hip-hop motivational sermons in Meek Mill’s “Dreams & Nightmares (Intro).”
Unfortunately, all the energy in the world, yet another LeBron triple-double and a breakout performance from Rodney Hood wasn’t enough, as Kevin Durant and the Golden State Warriors inched one step closer to defeating the Cavs for the third time in the past four seasons. With the game ending closer to midnight, Steph lamented the moments missed in the game that could’ve turned Friday night’s Game 4 into a potentially series-tying contest. The night might have been over closer to midnight when the game ended. But for Floss, his night is only halfway done. He’s leaving work to go back to work for an after-party about a mile away.
It’s a grind he’s dedicated his life to since the days of poor-quality mixtapes at Ohio State. Just like LeBron, in his 15th season as well, Floss doesn’t appear to be slowing down anytime soon.
Former NFL linebacker Darryl Haley’s ultimate goal was never to play in the NFL.
“It was to actually get into college,” he said. “Because you have to ask yourself, ‘How am I going to get out of the inner city?’ My feeling was that if I get a shot to go to college, I’m going to do all right. If I can get out of L.A., if I can survive L.A. — which I loved, but nevertheless — I could definitely survive college.”
The youngest of six children, the Los Angeles native finished high school at 15 after taking summer classes and testing out of pertinent subjects. Recruited by several different schools, he chose the University of Utah.
“It was a small enough place that I was able to handle mentally, from a maturity standpoint. Then, once the football thing came around, that, to me, that was natural because at the end of the day, I just can’t get beat.”
As an offensive lineman, he played six seasons for the New England Patriots, the Cleveland Browns and the Green Bay Packers.
Since leaving the game, he’s taken his first love, music, and used it to help military veterans with post-traumatic stress disorder and school-age children through his nonprofit organization Music at the Monument.
“Music at the Monument started as a music therapy program to assist veterans with PTSD,” Haley said. “We invite people out, agencies, organizations, individuals, to disseminate information or assist in any way they can with veterans with PTSD. They’re really enjoying it, but for us, it’s to create a level of awareness while people are enjoying fabulous music.”
His passion for music started when he was 6 years old.
“My mother always had music playing in the house. She had all different genres of music playing. So whenever you woke up in the morning, you heard music. You heard music throughout the day, then you definitely heard music before you went to bed. So I kind of grew up with music.”
He began to recruit bands to perform all genres of music.
“Everywhere from hip-hop to rock, punk, R&B, bluegrass, jazz, country,” Haley said. “Over the last couple of years, we’ve developed some pretty phenomenal relationships with the catalog. We have about 85 to 100 bands or groups or choirs that will perform at Music at the Monument, so I chose to use my love of music to begin to find a way to give back to our military personnel who are suffering from some of these unseen injuries.”
Haley also works hand in hand with the National Park Service as its ambassador, traveling across the country to national parks and monuments to hold events that bring people together. His efforts aim to encourage those who rarely visit national parks to experience the public spaces and learn about healthy lifestyles.
The former Ironman triathlete also owns and operates a bed and breakfast in Luray, Virginia, outside of Washington, D.C. The Darryl Haley Bed & Breakfast creates an environment for guests to focus on fun and fitness, providing an opportunity for the former athlete to put his 25 years of personal fitness training experience to use.
In 1989, Haley relocated to the Washington, D.C., metro area. Holding a bachelor’s degree in human kinetics from the University of Utah and earning a degree in computer science from George Washington University, according to his personal website, he began a career after football as a corporate fitness trainer, technology marketing specialist and strategic business development consultant.
While preparing for Music at the Monument, which kicks off May 4, Haley spoke with The Undefeated about music, starting college at 15 and life after football.
When did you go back to your musical roots to start Music at the Monument?
I went back to my music roots once I stopped playing … you begin to understand that freedom is not free. You begin to understand that while you get to go to college, without a care in the world, your tuition’s being paid, all you’ve got to do is books and ball. I began to create and develop and understand more of what was the need of what was going on with our servicemen and women of our U.S. armed forces. The thing becomes, when they’re coming back home, how do we begin to bridge that gap between civilians and our military personnel who are coming back to be reintegrated into our communities.
How does your program provide resources to residents outside of the military?
You begin to get kids involved in symphonic bands. You begin to get kids involved in symphonies and orchestras. Don’t just play music, begin to read music. If you’re reading music, you’re going to understand mathematics; therefore, you begin to go to class. You begin to have this whole new world of reality, of acceptance through music again.
Music is a part of all cultures. Where words fail, music speaks. It’s the medium. Now, for this year, in 2018, as we’ve done over the last five years, we do have symphonic bands who are coming out from high schools. We have the Prep Academies who will be coming out and performing. What we want to do, and our goal, is to give them a platform to perform.
How did you get involved in sports and football?
Football was an interesting start because I was actually a baseball player. I started playing baseball when I was 7, and there were a lot of guys in my neighborhood who all played baseball. You had Darrell Jackson for the Minnesota Twins, Ozzie Smith, Eddie Murray, we all went to the same high school. My junior year going into my senior year, a buddy of mine passed away from diabetes. I swore never to play baseball again. I had never played football, other than flag, so I went out for the football team. I had my baseball spikes on, not knowing they actually had to wear cleats. My thing was, ‘Hey, this ain’t going to be very complicated — the ball moves, I get to hit you,’ and from there, that’s how I started playing.
Then I had a guy who actually hit me and I said, ‘Oh, no, no, no, that can’t happen again.’ My thing was, ‘Let’s play offense.’ And playing offense, playing offensive tackle, I get to move first, I get to deliver the blow first.
How did you manage starting college at the age of 15?
It’s a different kind of thing happening. What I mean by that is, you have some guys who have gone on missions, and so they come back and these guys are 22, 24, 25. Your teammates [are] already married, with a family, and have kids and you’re just kind of going, ‘Wow, OK. This is interesting.’ They’re definitely much more mature, definitely much more mature physically and mentally. But for me, coming out at 15, I was already 6-4, about 250, so my thing was very simple. This is about books and ball. And my thing was, if I stayed focused for the next four years on books and ball, everything else is going to work out. And it did.
Did you experience culture shock?
I wanted to keep my mind open … I’m willing to understand and learn and get out of my comfort zone and be uncomfortable in a place where there is a culture shock. You do get called the N-word. Let’s keep it real for a minute. I’m not going to dwell on that, but it did happen. It wasn’t my problem, it was somebody else’s to have to deal with, because I’m here.
What was your transition into the NFL like for you?
Well, let me say first, Utah back then is not the Utah it is today. Utah is a little bit of a powerhouse. So, back in the day, I’m talking early ’80s, late ’70s, so for me going to school there, again, it was fun. The fact that I did stay focused, when I came out of Utah, I was always rated in the top three linemen in the country. That was really cool.
Then when I got drafted, I got drafted in the second round. The 55th player taken. The phone call came in. I wasn’t expecting it. I wasn’t looking for it, and it was Dick Steinberg on the phone. He said, ‘Hello, Darryl, this is Dick Steinberg and we have just drafted you to the New England Patriots.’ And Ron Meyer was the head coach at the time. I hung the phone up. I thought somebody was playing. I just hung up. I was like, ‘Yeah, right.’
Then, they called back and they said, ‘Nah, this is the real deal.’ Once I got to New England, I fell in love with New England like I did with Utah because then you begin to understand all the different culture and in history.
What did you love most about the NFL?
The camaraderie and the level of competition. The level of competition — on any given Sunday, that is such a true statement — on any given Sunday, you’re lining up against the best of the best. When you line up and say, ‘I’m the best at my position today,’ and then the same person on the other side of the ball is saying the same thing, the level of competition was just absolutely fabulous.
Was it hard to leave the game?
No. Absolutely not. I was not that player who said, football is the beginning, the middle and the end of life. My thing was to always remember where I came from, but was to get in, first, in college, to get an education. Two, get enough years in the National Football League to get vested and have some savings. After that, I felt like I was going to be OK regardless. I just wanted to create enough of a beginning to give myself a start.
When and why did you decide to make D.C. home?
When we used to come here and play against the Redskins. I loved playing against the Redskins because when we played against the Redskins, back in the day, they were that powerhouse. They had the Hogs, they had the defensive line, they had the Three Amigos, they had the Dexter Manleys, the Charles Manns, the Dave Butz, the [Wilber] Marshalls, I mean, they were bringing it all day, every day.
I just thought it was the most exciting, electrifying moment. Then, when I began to understand that, OK, this is also the nation’s capital. You have the White House, you have the Capitol, you have Arlington Cemetery, the Lincoln Memorial. From the Lincoln Memorial, you’ve got the Jefferson Memorial, the Reflecting Pool. Then you begin to look at it in the sense of our whole culture and history runs right up from the Arlington Cemetery to the Capitol.
Then you begin to understand, everything that happens in the world is coming through Washington. I was like, ‘Wow, that’s a really cool spot. I’m going to go back.’
Look, Monday is a tough day in my world. It’s the 10th anniversary of Sean Taylor’s death. He was my favorite football player of all time, and his death was a shock to so many people. It still hurts. I’ll have more on this later.
— Bleacher Report (@BleacherReport) November 26, 2017
The royal family just got a lot blacker in England. Prince Harry has officially gotten engaged to Meghan Markle, whose identity has been the subject of much scrutiny over the years. Whatever. It doesn’t really matter, but the way that people talk about colorism these days makes this a matter of concern for some people, which is unfortunate. You’ll probably hear about how Buckingham Palace is about to look a whole lot more like the rest of the country, which is pretty trite. We’re happy for them.
President Donald Trump must think we’re stupid. For whatever reason, his latest bit is that the Access Hollywood audio with Billy Bush that we all heard, saw, digested and processed was somehow fake because his face wasn’t actually on camera when the most offensive of his words (if you even want to dignify that notion) were spoken. This is clearly a massive insult to our collective intelligence, but Trump has been trafficking in conspiracy theories for years, most notably the birther one about his predecessor in the White House.
Online dating is not something I’ve ever done. I’m just one of those people who was never really about that action, but it’s certainly a great way to meet people and a popular method. I’ve heard so many horror stories over the years that I can’t even imagine having to do it personally, but then again, those tales aren’t any worse than people who meet folks any other way. That said, Tinder did sort of disrupt the market in terms of immediacy, but not everyone uses it like that. One woman asked her old dates why they didn’t work out.
LeBron James is hilarious. The Akron, Ohio-born megastar is outwardly a Dallas Cowboys fan, something that over the years has offended many. I mean, who can blame him? If you were a guy his age, why on earth would you have ever rooted for the Cleveland Browns? They’ve been god-awful his whole life. That said, someone asked him Sunday about the NFL, and he said that his favorite player is Carson Wentz. That’s Wentz, of the Philadelphia Eagles, who are certainly not the Cowboys and most definitely not the Browns. Do you, Bron.
Coffee Break: Now that Mase is back to beefin’ with Cam’ron, we’ve all gotten to revisit exactly how much we liked the former when he was really at his peak. Putting Biggie aside, Mase was basically the perfect Bad Boy Records artist in terms of his whole appeal. Check out this list of the best Bad Boy songs of all time.
Snack Time: Speaking of LeBron, he’s going to be in a new kids movie this summer. The premise of it is hilarious: There’s one Yeti in the whole world who’s actually seen a human being.
Dessert: How anyone thought they would get away with this is beyond me.
Dante Jones and Drew Love formed THEY. and released their debut EP hit in 2015. Now the rhythm and blues hitmakers are featured in the NFL’s latest television campaign, Unpredictability.
The pair’s U-Rite has amassed nearly 10 million plays on YouTube and Spotify combined and is the soundtrack for the NFL ad, which spotlights Tennessee Titans running back DeMarco Murray, Philadelphia Eagles running back Jay Ajayi (recently traded from the Miami Dolphins), New Orleans Saints wide receiver Michael Thomas and Cleveland Browns defensive end Myles Garrett.
“We are massive football fans,” said Love. “Our music, specifically U-Rite, tailors itself to a lot of energy. I believe the NFL felt the same way. We watch football every Sunday, Monday and Thursday, so to hear our song during commercials is incredible.”
The Los Angeles-based pair, who have opened tours for PartyNextDoor and Bryson Tiller, are in sync when it comes to their music. But when it comes to the NFL, Love is an Oakland Raiders fan and Jones follows the Denver Broncos. THEY. spoke with The Undefeated about their music, their NFL partnership and how they got started.
What made your song ‘U-Rite’ complement the NFL’s campaign ‘Unpredictability’?
Drew: I think our music in general lends unpredictability. It’s what we preach and what [our album] Nu Religion is all about — being unpredictable, taking chances and risks, because you never know what can really happen. The same thing happens in the NFL. That’s what makes it so exciting.
What went through your mind the first time you saw the campaign on TV?
Dante: I went bananas. It was so surreal because we heard it might be a possibility, but you never really believe it until you see it.
How would you describe your music?
Drew: We’re both R&B at the core, but we draw influences from emo, punk and grunge. The lines of R&B are starting to get blurred.
Who and what has influenced your music?
Drew: I grew up to the music my parents listened to, with my dad loving jazz and my mom always listening to Motown. Dante was a pop producer when he first started, so we draw from that too. My first CDs I bought were Britney Spears and Backstreet Boys, so pop is at my roots too. We’re a melting pot of a bunch of ideas and genres.
How did you guys come together to form THEY.?
Dante: It was a chance meeting. I’d been working as a producer in Los Angeles for about three years at the time. I had a few songs with artists like Kelly Clarkson and Chris Brown. Drew was fresh to L.A. and had been cutting his teeth as a writer where he, too, was working with Chris [Brown] and other artists like Jeremih.
We instantly connected. After we got comfortable with each other, I played him a little bit of my music. I didn’t have much expectations of whether he’d like it or not, but then he was like, ‘Let me do my thing with it.’ Next thing you know, we had a song. It was the first song we ever did together. It’s called ‘Africa,’ the second song on the [Nu Religion] album.
What’s the story behind your group’s name?
Dante: The next song we wrote after ‘Africa’ was ‘Back It Up,’ but the original file name for that song was called ‘They.’ When Drew saw it on the screen, he thought it looked cool and that it should be the name of the group. I said we’ll go with it for now, but then it stuck, and once time passed we really couldn’t imagine being called anything else.
What is your creative process?
Dante: There’s really no formula with it. We just try to find something inspiring and build off of that. My perspective as a producer is to find something that feels really good and then build on top of that. We take a little more time than the typical factory mentality that a lot of producers have these days. We just really have a respect for the process. I think, too, some days I’ll be on fire, but other times I just sit back and record Drew because he’s killing it. Having that partner to create that spark is very valuable.
Did you always want to be in the music industry?
Dante: Back in the day, I wanted to be a sportswriter and wrote for a Denver sports blog. I used to send emails from my AOL account to [The Undefeated’s senior NBA writer] Marc J. Spears when he was a Nuggets writer for The Denver Post. I’d write, ‘You’re my favorite writer,’ and ask for advice on sportswriting. That’s how big of a sports geek I am.
What’s next for you?
Drew: We’re back in the studio, doing a lot of traveling and growing, and slowly chipping away at our next project.
What’s up, squad? Hope your Election Day is treating you well. It’s another TV day for me, so please do tune in to Around The Horn at 5 p.m. Tuesday afternoon on ESPN.
Meek Mill was in the court house like pic.twitter.com/Usc89VebHZ
— Pastor (@PastorUgly) November 6, 2017
So, Meek Mill is going to prison. Why? Because in a nation in which we throw people in prison for what feels like every conceivable reason, a guy violated probation and the judge felt she had no choice. Mind you, there are side theories floating around that because he didn’t do a song with Boyz II Men and shout-out the judge, she decided to put him behind bars. In all seriousness, though, this is a sad day for a guy trying to turn things around. Then again, posting silly violations on social media is never smart.
Harvey Weinstein’s fall from grace has had an incredible effect on Hollywood. A staggering number of other ancillary accusations have come out regarding sexual harassment, assault and coercion in the movie business. The concept of the “open secret” is one it appears we’re finally tackling. Yet, there are still details that make your skin crawl when you hear exactly how these smear and fear campaigns worked to protect powerful men. This story about the lengths people go to is really terrifying.
It’s an Election Day in America. Which means if you are in one of a couple of states that are having rather important races nationally, you’ll want to get out and perform your civic duty. For some people, it’s an afterthought they only participate in when they think they can make a difference. But in Virginia, where felons had their right to vote reinstated, it’s a privilege at this point. And for one man doing it for the first time, it was an incredible feeling.
Theodore Dortch,37, is a former felon who had his voting rights in Virginia restored this year. Today he voted for the first time pic.twitter.com/WNFlkwOyrc
— Sam Levine (@srl) November 7, 2017
Josh Gordon was a heck of a football player. He also is an addict. As a player for the Cleveland Browns, he was routinely mocked for having violated the NFL’s substance abuse policy on multiple occasions. But the reality is that Gordon wasn’t just a dude who loved partying, he was a guy with a real problem. A get-high-and-drink-before-NFL-games type of problem. I don’t doubt that many players over the years have done this, but to hear it discussed so explicitly is still fascinating.
Coffee Break: We all know who Richard Spencer is at this point. If you don’t, he’s the Nazi dude who pops up from time to time trying to make points about white supremacy and other nonsense that sometimes gets him punched in the face. Well, a black man took the time to interview Spencer, and it got real.
Snack Time: 5Pointz is a place that means a lot to me. So when they buffed and whitewashed the whole thing sometime back over a land dispute, it was heartbreaking. It went to court, and now some decisions are being made.
Dessert: If you want to hear me do an interview with a college kid, here you go.