Once upon a time in college basketball, black fans had a special sort of hate for Duke.
This season is different. The Blue Devils are so good in the ‘hood, Jay-Z came to watch them play … in Pittsburgh. LeBron James witnessed the Zion Williamson mixtape in Charlottesville, Virginia. After every game, the internet is flooded with highlights of Williamson and Duke’s three other one-and-about-to-be-dones. The program has come so far from its so-called “Uncle Tom” days, Sacramento Kings rookie and recent Duke star Marvin Bagley III just laced the newest J. Cole beat with raps such as way back I was hated but they love me now.
And all that’s not even counting when Ken Griffey Jr., Todd Gurley, Spike Lee and former President Barack Obama came to Duke’s Cameron Indoor Stadium for the rivalry game with North Carolina.
Black fans now root for Duke at higher rates than the general population, according to the ESPN Sports Poll. In 2017, 12 percent of black college basketball enthusiasts identified as Duke fans, compared with 8 percent of all college basketball fans. So far this season, 24 percent of the audience for Duke games on ESPN is black, compared with 21 percent for all games.
How did Duke go from ashy to classy? From supposedly privileged punks who vanquished iconic black teams to having a hairstyle named after the 2015 championship squad? From featuring white stars who fizzled in the pros to Zion running through competition like a midnight locomotive?
Like everything pertaining to Duke basketball, it starts with coach Mike Krzyzewski.
Coach K changed with the times, gradually embracing the concept of recruiting players who would be at Duke for only a few months before jumping to the NBA. His credibility grew when he started coaching Olympic teams and building relationships with legends such as James and Kobe Bryant. The turning point was Duke’s 2015 title team, featuring three one-and-dones and the “Duke Starting Five” haircut trend.
Now Duke is an apex competitor, ready for the next “Nike check coming out the projects.” The freshmen Williamson, R.J. Barrett, Cam Reddish and Tre Jones draw huge TV ratings. Duke has black fans like this dude, straight photobombing ESPN in Louisville’s arena after Duke came back from a 23-point deficit in the second half:
— Arty (@artyficial13) February 13, 2019
“I do think the success of the program, having a series of one-and-done players now, Coach K being fully embraced by the stars of the NBA with the Olympics, a confluence of things have contributed to changing that narrative,” said Grant Hill, the Hall of Famer and former Duke star who was unfairly saddled with much of the black community’s dislike of his team.
“It’s kind of funny why people didn’t like us back in the day. It’s even funnier now that people are big fans because of the haircut,” Hill continued.
“But the fact that Duke is now sort of embraced is interesting.”
Duke hired Krzyzewski from West Point in 1980, two years after losing the NCAA championship game to Kentucky. In 1982, Krzyzewski brought in Johnny Dawkins, Mark Alarie, Dave Henderson and Jay Bilas. In 1986, that group and freshman Danny Ferry went to the championship game, which they lost to Louisville.
In that era, black America’s team was Georgetown, led by pioneering coach John Thompson. He took the Hoyas to three Final Fours, winning the 1984 national championship and the hearts of black folks with an attitude of uncompromising blackness.
Like Georgetown, Duke was an expensive, academically elite private school. Unlike Georgetown, Duke featured a high proportion of white stars, including Alarie, Ferry and, in the 1988-89 season, a bratty freshman named Christian Laettner. In the 1989 NCAA tournament, with Ferry and Laettner leading the way, Duke beat a Georgetown team featuring a young Alonzo Mourning and Dikembe Mutombo to secure a spot in the Final Four. Thompson never got that close to a championship again.
The next two seasons, two players arrived who would put Duke over the top and set the Duke image for years to come. Point guard Bobby Hurley fit one type of Duke stereotype: scrappy, not overly talented, and white. Hill fit another: He was the privileged son of a former NFL star and a corporate executive, and black.
“In the ’80s, it was almost the more struggle you came from, the blacker you were,” Hill said.
Another factor contributing to black fans’ past disdain for Duke was that the team’s best white players — Alarie, Ferry, Hurley, Mike Dunleavy Jr., Kyle Singler, the Plumlee brothers — often had mediocre NBA careers. Laettner, the best white Duke player, whose arrogance and frat-boy looks inspired hate in whites and blacks alike, made one All-Star appearance and averaged 12.8 points per game over his 13-year career. J.J. Redick, twice the National Player of the Year at Duke, has a career average of 12.8 points per game in his 13th NBA season.
Laettner and Hurley got destroyed in the 1990 NCAA championship game, losing 103-73 to University of Nevada, Las Vegas, led by gold-toothed forward Larry Johnson. But in the 1991 Final Four, with Hill as a freshman, Duke took down undefeated UNLV, then went on to win Krzyzewski’s first title.
The following year, Laettner, Hill and Hurley smashed another set of black icons, Michigan’s legendary Fab Five freshmen, to capture a second straight championship.
“You had this idea about the kind of black players Coach K recruited,” said Duke professor Mark Anthony Neal, chair of the African and African-American studies department. “Kind of a cut-and-dried, clean-cut type of black player … a lot seemed to be mixed-race. When it came to color, they were often light-skinned. It seemed like he had a pattern.”
Neal hated Duke basketball for years, even after he became a professor there in 2004. “What framed my view of Duke was when they played UNLV and it was portrayed as these great student-athletes versus the thugs,” he said, then added: “Laettner didn’t help.”
The Fab Five, who injected hip-hop style and attitude into college basketball, were viewed as the antithesis of Duke. Michigan’s Jalen Rose crystallized those feelings in his Fab Five documentary, describing his feelings as a 17-year-old high schooler: “I hated everything I felt Duke stood for. Schools like Duke didn’t recruit players like me. I felt like they only recruited black players that were Uncle Toms.”
That was a false label — Rose’s teammate Chris Webber was a middle-class kid, for example, and Krzyzewski recruited Webber hard — but it resonated.
“I said what people had been thinking for 30 years,” Rose, now an ESPN analyst, said in an interview.
But with two championships, Duke could now recruit with anyone in the country. The Blue Devils won a third title in 2001 with Jay Williams, Carlos Boozer and Shane Battier. Their fourth title, in 2010, featured Nolan Smith and white players such as Singler, Miles and Mason Plumlee, and Jon Scheyer.
Black stars such as Hill, Williams and Boozer probably would have been one-and-done in today’s game. As the college basketball landscape shifted, Corey Maggette left Duke after one season. Elton Brand left after two and became an NBA All-Star.
Then came Kyrie Irving, whose spectacular 11-game Duke career in 2010-11 set the program on a new course. Irving went first in the NBA draft, won Rookie of the Year, is a perennial All-Star and became an NBA champion in 2016.
The next generation of young stars took notice.
The Black Duke turning point came in 2015: the championship team featuring freshmen Jahlil Okafor, Tyus Jones and Justise Winslow, and senior Quinn Cook.
“My freshman year, it was different,” Cook said. “Me and Amile Jefferson talk about it all the time. Warming up, it’d be like Taylor Swift and Justin Bieber playing in the arena. And by my senior year, they were playing like Lil Durk and Shy Glizzy and Chief Keef and Meek Mill.”
Meek Mill’s “Dreams and Nightmares” became the soundtrack to their championship run. The idea came from assistant coach Jeff Capel, the former Duke player whose jersey was spotted on Tupac Shakur back in the day.
“We play team basketball. Coach has a military background. We take charges. We get hype after little plays,” Cook said. “I think in the basketball community, it just looks like — I don’t want to say ‘corny,’ it’s just different. But coach lets you add your flair to it, add your little swagger, your team swagger.
“If we buy in and we’re doing what we’re supposed to do on the court and in the classroom, coach lets us be us.”
When Cook arrived on campus, he was surprised to find out that several teammates had tattoos. They wore sweatsuits on the road, not suits and ties. Krzyzewski was a Beyoncé fan and had a picture with Jay-Z on his phone. After a disappointing first-round loss in the 2014 tournament, Cook started growing his hair out to show his complete focus on basketball. Then the entire team said no clippers would touch their hair until they lost. That took 14 games. They left the tops of their ’dos long and shaped up the bottoms. By the time they won the 2015 tournament, the Duke haircut had trended nationally.
In 2016, Brandon Ingram wore that haircut in his one-and-done Duke season. Then came Jayson Tatum, Harry Giles, Gary Trent Jr., Wendell Carter Jr. and Bagley. Next up is Williamson, one of the most electrifying college athletes ever and the obvious first choice in the 2019 NBA draft. Barrett is projected to be picked second, Reddish fourth and Jones later in the first round.
Today, “I just think Duke has a look to it,” Cook said. “If you look at the guys in the NBA, I don’t want to say it’s never been cool to go to Duke, but Duke is everywhere now.”
Said Rose: “Now, Coach K is recruiting the player. Before, they were recruiting the program. Before, Coach K wouldn’t even necessarily want four of the top 10 players because he wanted guys who he could mold them and culture them and bring them into the system. Just because you’re a top-flight player, that doesn’t mean you fit into what we’re trying to do.”
“Now, he fits Duke to the top-flight player.”
The roots of Black Duke run much deeper than Zion, Kyrie or Coach K.
In 1892, Trinity College relocated to Durham, North Carolina, with the generous assistance of a local tobacco baron named Washington Duke. That same year, Duke’s barber in Durham, an enterprising black man named John Merrick, expressed an interest in learning about real estate. Duke helped Merrick buy the barbershop, which he expanded into a chain of barbershops. Under Washington Duke’s tutelage, Merrick made more real estate purchases, which became Durham’s “Black Wall Street” district of businesses and homes owned by African-Americans.
Washington Duke also advised Merrick as he co-founded two pioneering black businesses, the North Carolina Mutual Provident Life Insurance Co. and the Mechanics and Farmers Bank. After Duke’s death, his son James Duke gave millions to Trinity College, which was renamed after the Duke patriarch in 1924. Duke family money also endowed historically black universities such as North Carolina Central and Johnson C. Smith, plus what once was the black hospital in Durham.
“There’s a reason I like Duke that’s deeper than basketball,” said rap producer and longtime Duke fan 9th Wonder, who also is a professor at Duke, Harvard and his alma mater, North Carolina Central. “The Dukes went on record saying we cannot empower black people without teaching them economic empowerment.”
Duke went on a building spree with its new endowment. The architect for many of the campus buildings still in use today, including Cameron Indoor Stadium, was a black man named Julian Abele.
This history casts a different light on the perception of Duke as a “white” school — especially since we now know that Georgetown sold 272 slaves in 1838 to ensure its survival.
“When I talk to my friends and start pulling all this history up, it’s a hard reality for them to face,” 9th Wonder said. “They’re like, ‘The black person in me should have been rooting for Duke all along.’ ”