Friend or Foe: What’s behind Jay-Z’s surprising partnership with the NFL There are a million and one questions about the new alliance. The answers are a combination of money, power and the movement.

It could be just one. Or, more probably, it’s a combination of all four. Jay-Z’s history tells us that the reasons behind the partnership between the NFL and rap’s first billionaire likely revolve around money, power and the movement. And the potential to become the NFL’s first black owner.

For the past decade, the NFL has been at the epicenter of the definitive culture war in sports, from concussions and CTE research to domestic violence, as well as issues of social justice dramatized by exiled quarterback Colin Kaepernick. For the NFL, the cost-benefit analysis of this arrangement is clear. The league brings in one of the most famous celebrities of the past half-century who has donated time, money and attention to some of the very topics on which the NFL is accused of being tone-deaf. The league needs to recover its cultural cachet, and a big part of that means reaching out to black fans, at least some of whom swore off the game after Kaepernick’s exile.

Wednesday’s news conference at Roc Nation’s New York headquarters grew out of talks that began in January between Jay, NFL commissioner Roger Goodell and New England Patriots owner Robert Kraft. (Kaepernick and former San Francisco 49ers teammate Eric Reid reached a settlement with the NFL over their collusion grievances a month later for a reported $10 million.) Roc Nation’s partnership with the NFL is set to include entertainment consultation, which includes helping curate the Super Bowl’s halftime show. But, according to Jay, the kicker was the ability to bolster the league’s Inspire Change program through a variety of avenues, including “Songs of the Season” that will entail inspirational songs from a handful of artists played during television broadcasts and “Beyond the Field,” which will feature voices and perspectives of NFL players on a multitude of topics.

Responding to questions about whether this partnership negates his previous support for Kaepernick, who still doesn’t have a job in the NFL, Jay said that it was about figuring out the next step. “I think we’ve moved past kneeling, and I think it’s time to go into actionable items.”

He continued: “No, I don’t want people to stop protesting at all. Kneeling, I know we’re stuck on it because it’s a real thing, but kneeling is a form of protest. I support protest across the board. … I’m not minimizing that part of it because that has to happen, that’s a necessary part of the process. But now that we all know what’s going on, what are we going to do? How are we going to stop it? Because the kneeling was not about a job, it was about injustice.”

Colin Kaepernick onstage at the W.E.B. Du Bois Medal Award Ceremony at Harvard University on Oct. 11, 2018, in Cambridge, Massachusetts.

Photo by Paul Marotta/Getty Images

It’s impossible to say it’s not about money too. Jay’s career is a case study in the pursuit of wealth. Being broke is childish, he quipped on 1997’s “I Love The Dough” alongside The Notorious B.I.G., and I’m quite grown. On “Imaginary Player,” he raps, You beer money, I’m all year money. Two billionaire conglomerates don’t come together without a return on investment. Morally, sure. Hopefully. But financially, absolutely.

The deal gives Jay the power to program annually the most watched concert in the country and one of the last remaining mass-market entertainment experiences of any kind. Roc Nation will co-produce and consult on entertainment presentations, but it boils down to one real production: the Super Bowl halftime show. In a world where the internet has all but eliminated the concept of must-see viewing, the Super Bowl draws hundreds of millions of people to a live broadcast. But it’s also a moment that, especially for black artists, has become a picket line of sorts. A considerable amount of the backlash against Jay thus far has focused on the perceived hypocrisy over his criticism of Travis Scott’s decision to perform at Super Bowl LIII in Atlanta this year.

Jay said Wednesday that Kaepernick wasn’t the rationale for his criticism of Scott. “My problem is [Travis] had the biggest year to me last year and he’s playing on a stage that had a M on it,” Jay said, referring to Maroon 5, the headline performer. “I didn’t see any reason for him to play second fiddle to anyone that year, and that was my argument.”

And while some are uneasy seeing Jay pictured laughing with Goodell, it’s not exactly the first time Jay’s been before the court of public opinion’s firing squad.

Damon Dash (left) and Jay-Z (right) during Dash’s birthday party on May 4, 2004, at La Bodega in New York.

Photo by Johnny Nunez/WireImage

From Roc-A-Fella Records’ demise and his split with its CEO, Damon Dash, to activist Harry Belafonte questioning Jay and Beyoncé’s commitment to social responsibility in 2013, Jay continuing his partnership with luxury retailer Barneys after its “shop-and-frisk” practice ignited debates about racial profiling, and criticism of streaming company Tidal — Jay’s longevity isn’t due as much to winning every round as it is to being able to take a punch.

Now, the haymakers are coming from Kaepernick’s supporters. And it seems from Kaepernick himself.

Kaepernick’s girlfriend, Nessa, and brother-in-protest Reid criticized the deal for helping the NFL clean up the mess while Kaepernick can’t get a job in the league, even as he said last week that he was still ready to return. This week, Kaepernick put up an Instagram post commemorating the third anniversary of the start of his fight against systemic oppression. He then took to Twitter on Thursday afternoon thanking Reid for his loyalty from day one as well as the fans who still see Kaepernick as the face of a movement. Life’s irony is oftentimes wickedly poetic. Their fidelity to Kaepernick and the cause he raged against the machine for call to mind one of Jay-Z’s hardest bars from 1996’s “Feelin’ It:” If every n—a in your clique is rich, your clique is rugged / Nobody will fall ’cause everyone will be each other’s crutches.

Jay-Z’s support and praise of Kaepernick is well-documented — he once wore his jersey during a Saturday Night Live performance and dubbed him an “iconic figure” who deserved to have his name mentioned along with Muhammad Ali. Now, Jay has aligned himself with the same institution that has kept the Super Bowl runner-up quarterback off the field since the 2016 season. And in pursuit of the next phase of equality, he’s seemingly alienated the one athlete who brought the conversation into the living rooms of every house in America.

But it pays to remember that discussions similar to the ones now surrounding Jay were held about Kaepernick months ago. Kaepernick, too, aligned himself with a billion-dollar corporation in Nike in a move that drew criticism from some who felt he corporatized his cause. Did Kap, too, sell his legacy for a check? Even Uncle Luke weighed in on the issue. The truth of the matter is that Jay-Z wasn’t required to obtain Kaepernick’s blessing. But for some, Kap’s lack of involvement is a near unforgivable sin because it may have the effect of making his NFL banishment a lifelong sentence.

Jay-Z (left) and New England Patriots owner Robert Kraft (right) attend the launch of the Reform Alliance, a criminal justice reform organization, at Gerald W. Lynch Theater in New York City on Jan. 23.

Photo by Shareif Ziyadat/Getty Images

What does success look like in this deal? Bringing more money and quantifiable action toward social justice and educational reform is one metric. A halftime show capable of tapping into the culture and being comfortable with that messaging is too.

But it feels like there’s something else underlying the rollout. Playlists, podcasts and access to players are all opportunities Jay could’ve captured on Tidal. At Wednesday’s announcement, Jay attempted to figure out who a reporter’s question was directed toward, himself or Goodell, by quipping, “I’m not the commissioner yet.” It was a way to lighten the mood while whimsically planting a seed. Connecting the dots, this feels like it could be a path to future ownership in the NFL.

It’s a long game. Attempting to fix the league’s image might be the most uphill battle of Jay-Z’s career — especially while he’s trying to use the platform to benefit his own business interests. It’s capitalistic. It’s selfish. But it’s also a business model that he’s repeatedly used over the last quarter century.

And if it does succeed, he’d become the first black power broker in a league that has acquired a reputation for silencing black voices, not privileging them. Debates will rage on over whether it’s a savvy or snake move by Jay. But any potential buyer of an NFL team has to be someone who at least 24 of the league’s 32 team owners want as a member of one of the most exclusive (yet anything but inclusive) clubs.

How Jay handles the NFL’s inevitable next controversy, whether it be another Stephen Ross public relations debacle or President Donald Trump weaving his way back into league storylines as the 2020 election year approaches, will be interesting to watch. N—as said Hova was over, such dummies / Even if I fail I’ll land on a bunch of money, he rhymed on 2007’s “Success.”

The boast is only partially true now. Jay-Z’s bank account is secure. But his future is now intertwined with a league he blasted just last summer — and seemingly on the opposite side of the aisle from the one player who made this newfound partnership possible. It’s not a stretch to say this could be the most important and daunting blueprint of Jay-Z’s career.

Joining forces with Jay-Z is just what the NFL needed The musical legend gives credibility to a league struggling with its image among African Americans

NEW YORK — The pairing of the NFL and rapper-businessman-activist Shawn “Jay-Z” Carter is surprising, but it actually makes tremendous sense for the buttoned-down league.

As part of a long-term agreement that will be announced during a news conference on Wednesday, Carter’s Roc Nation entertainment company will lead the NFL’s music and entertainment endeavors, including advising on the selection of artists for the Super Bowl halftime show, a production that has presented challenges for the league.

The NFL, which will greatly expand its entertainment footprint because of the deal, is still the same organization that has for years shut out onetime San Francisco 49ers quarterback Colin Kaepernick, who protested during the 2016 season to draw attention to police brutality and systemic oppression. And Carter has been a vocal supporter of Kaepernick, who in February settled his collusion grievance against the league for an undisclosed amount.

Despite taking a public stance about Kaepernick that is at odds with the NFL’s position, Carter clearly views the alliance as an opportunity to potentially improve the league’s culture from within. Think of it as sort of a Nixon-goes-to-China moment. As for the NFL, well, joining forces with Carter is a gift that’s heaven-sent, says Harry Edwards.

In fact, Edwards, the legendary sports activist and professor emeritus of sociology at the University of California, Berkeley, has only one question about the new partnership: What took NFL commissioner Roger Goodell so long?

“I don’t know why Roger didn’t make this move long before now,” Edwards said on the phone. “I’m surprised that it took Roger so long to say, ‘Hey, we can’t keep going through this every Super Bowl.’ He had to put an end to it.”

In Everything Is Love, Jay-Z’s surprise 2018 album with his superstar wife, Beyoncé, he rapped about declining to participate in the Super Bowl. On the track “APES—,” he says:


“I said no to the Super Bowl

You need me, I don’t need you

Every night we in the end zone

Tell the NFL we in stadiums too.”

In the run-up to Super Bowl LIII in Atlanta in February, many A-list entertainers declined to participate in the halftime show and boycotted the game altogether, largely because of the league’s perceived mistreatment of Kaepernick. Additionally, more than 100,000 people signed an online petition requesting that Maroon 5, the show’s eventual headliner, drop out of the performance.

Despite recent efforts to back players in championing social justice, the NFL still lacks credibility with many African Americans, even some who identify as being among the league’s fans. Credibility with black folk is not something Jay-Z lacks, Edwards said.

“To get someone with the awareness and the credibility, as well as the street cred — because let’s not forget that in this situation, that’s important, too — that Jay-Z has is exactly what Roger needs,” said Edwards, a longtime 49ers adviser who has been active at the intersections of race, sports and politics since the 1960s. “Jay-Z provides the cover the NFL needs for [some] entertainers to give it [the NFL] a chance again.

“It’s crystal clear that if Roger had not made this move, every event that the NFL tried to put on would be complicated by the political implications of entertainers not wanting to be part of a system that supports the likes of [Miami Dolphins owner Stephen] Ross and [Jerry] Jones of the Dallas Cowboys and others. Now the challenge for Jay-Z, what he has to ask himself, is, ‘How do I frame that entertainment module so that it reflects, even in an evolving fashion, the right side of history?’ ”

Not surprisingly, many Kaepernick supporters are angered by Jay-Z’s decision to embrace the NFL. On social media on Tuesday, Jay-Z was attacked, predictably, for being a sellout, including by Carolina Panthers defensive back Eric Reid, who had joined Kaepernick in his grievance against the NFL.

Regardless of whether the union of professional sports’ most powerful league and the entertainment impresario improves the NFL’s social justice efforts, some critics won’t forgive Jay-Z for apparently being insufficiently supportive of Kaepernick.

Jay-Z, however, can’t worry about that, Edwards said. He just has to do good work.

“The Super Bowl is Jay-Z’s program to script,” Edwards said. “And if Jay-Z is half as sharp as I believe him to be, he will figure a way to take the burden off of the league so that every year the NFL is not confronted with another question about whether anyone worthy of the halftime musical production of the Super Bowl will even want to participate.

“He’ll also figure out a way, artistically, to project the right message to we the people, because you can do a whole lot through art. Through art, you can express things that you can’t say with a bullhorn, but you can get the message through just as clearly. Jay-Z clearly has the intellectual capacity and the artistic chops to get that done.”

He has proved that by surprising us time and time again with other big moves. And for his latest project, Jay-Z will try to quarterback the NFL to a comeback.

Former NFL running back now aims at the racial wealth gap Jason Wright, a McKinsey partner, co-authors new study detailing why black families are financially so far behind whites

Jason Wright always saw himself as more than a football player.

While playing at Northwestern University, the former running back led the local chapter of his fraternity, Alpha Phi Alpha. During his seven-year NFL career, he was a union leader who went on to launch a charter school network in Cleveland.

His football career ended in 2011, and Wright, 37, is now a partner with McKinsey & Co. And, no surprise, he sees himself as more than your ordinary management consultant.

Former NFL running back Jason Wright co-authored a report released Tuesday that lays out the broad scope and troubling implications of the racial gap.

McKinsey & Company

Wright, who has an MBA from the University of Chicago, is leveraging his company’s reach and expertise to tackle one of the nation’s most critical problems: the vast wealth gap separating African Americans and whites.

Wright co-authored a report released Tuesday that lays out the broad scope and troubling implications of the racial gap. The typical black family has a net worth of just $17,600, one-tenth of the wealth of the typical white family, which in 2016 had a median net worth of $171,000, according to the Federal Reserve’s Survey of Consumer Finances.

The gap widened significantly in recent decades, and it is showing no signs of closing. The biggest reason is that the typical African American family faces an array of obstacles that often work together to thwart wealth creation.

 

“There is a galvanizing case for change. When we look specifically at helping black folks across the country, the result is it helps everyone because the entire economy benefits.” — Jason Wright

For one, the report says, two-thirds of black families are concentrated in 16 states where, taken together, the overall economy is weak and educational options lag behind those elsewhere in the country. Most of those states are in the South, where economic opportunity, health care and even access to fast internet service is not always a given.

Meanwhile, black families in relatively prosperous urban areas or states tend to live in low-income neighborhoods where home values typically grow slowly, crippling one of the main sources of wealth creation. In addition, black families are far less likely than whites to own homes. More than 10 years after the Great Recession, the home ownership rate for black families continues to decline; it is down to just over 40%, while more than 73% of white families own homes. As recently as 2004, more than 48% of African American families were homeowners.

Another factor contributing to the gap is that African Americans tend to come from families with scant wealth to begin with, leaving them with little to build on. Just 8% of black families receive an inheritance, for instance, compared with 26% of white families. And when black families do inherit money, they get less: The typical black inheritance is just 35% of the average white inheritance of $236,000, the report said.

The lack of wealth hits hard at black college students. Blacks are much more likely than whites to incur student debt, and when they do, the debt is higher. Too often, it proves to be unpayable. Overall, nearly half of black undergraduate borrowers default on their student loans, some 2.3 times the white default rate, the report said.

Many other African Americans are living outside the nation’s financial mainstream, a troubling fact that impacts their ability to get mortgages, consumer loans or even credit cards. More than 1 in 4 African Americans do not have a credit score, and 17% do not have traditional bank accounts.

On top of all that, black workers typically have unemployment rates that are double the rates of similarly educated whites. Among those that are employed, blacks tend to earn far less than whites, in part because of lower educational levels.

If economic trends continue as they are now, the outlook is bleak for African American workers, who tend to be overrepresented in professions like truck driving, for instance, that face increasing competition from automation, the report said. Meanwhile, fast-growing fields like software programming and artificial intelligence have relatively few African Americans.

It is a gruesome picture but one that Wright believes can be improved. He noted that there were periods in the past when the gap had closed somewhat. He said improving educational opportunities, making consumer credit more widely available, ramping up consumer education and devising economic strategies to uplift lagging regions can all make a substantial difference in closing the wealth gap.

“There is a galvanizing case for change,” Wright said. “When we look specifically at helping black folks across the country, the result is it helps everyone because the entire economy benefits.”

Later this week, a group of more than 200 black executives and leaders will meet in Martha’s Vineyard for McKinsey’s annual Black Economic Forum to discuss the report’s findings. Afterward, Wright plans to lead an effort to turn out a series of follow-up documents going into more detail about approaches for closing the wealth gap.

Wright called the work every bit as exciting as his days playing in the NFL.

“When I played football, one thing I saw was an opportunity to influence on scale,” he said. “What I found at McKinsey is something that I thought I lost when I retired from football, and that’s another platform” to make change on a large scale.

With ‘Brian Banks’ and ‘Clemency,’ actor Aldis Hodge finds the humanity in men society wants to discard ‘Banks’ tells the story of a football star falsely accused of rape

Aldis Hodge has the kind of face that makes you squint and try to place where you’ve seen him before.

Because you’ve seen him before. A lot.

But now, you’re about to see him.

“He told me, ‘I don’t want to just act out this thing. I want to become you.’ And I really respect that.”— Brian Banks on actor Aldis Hodge

At 32, Hodge has a long list of acting credits under his belt. He started off as a kid, along with his brother, Edwin, playing small unnamed roles like “Masked teen” and “Basketball teen #2” and “Graduate #1.” He’s had brief roles on NYPD Blue, ER and Cold Case, and he’s also been in cult favorites like Buffy the Vampire Slayer.

Things began to shift in 2006 when he earned a role in the critically acclaimed high school football drama Friday Night Lights. Portraying Ray “Voodoo” Tatum, the quarterback who was displaced by Hurricane Katrina, he got the chance to show the emotional complexity he could bring to a character on a large stage. That led to a role on TNT’s Leverage, which ran for five seasons and had him working alongside Timothy Hutton.

And now — finally! — he has a leading role in a film.

In the film, Aldis Hodge taps into the emotional roller coasters that make up Brian Banks’ life.

Everett Collection

Opening on Aug. 9 is Brian Banks, the true tale of a former high school football star whose dreams of playing in the NFL were derailed by a false rape accusation.

This role is yet another indication that Hodge is on the brink of being the next big thing. Just please don’t call him that. Not to his face, at least.

“People have been telling me for years the thing that I could not stand. They’re like, ‘Yo, man, you next!’ I’m like, ‘Y’all have been telling me that for 10 years!’ ” he says before breaking into a quick laugh. “They’re well-meaning, absolutely well-meaning, but they don’t understand. For an artist who continually sees next, next, next, but you see all these other people come up in that time that they tell you, ‘Next.’ There’s a whole wave of cats coming up, but you’re like, ‘How long am I going to be next?’ ”


Coming later this year is more excellent work from Hodge in Clemency, a film that is already making critics’ short lists for award competitions.

In Clemency, Hodge plays a black man on death row who is hoping that the governor — the exact state is unidentified — will grant him clemency. The story was inspired by the 2011 execution of Troy Davis, who was convicted of and executed for the Aug. 19, 1989, murder of police officer Mark MacPhail in Savannah, Georgia. The case attracted widespread attention, including pleas for clemency from former President Jimmy Carter, Archbishop Desmond Tutu and former FBI director William Sessions.

In Clemency, Hodge plays a black man on death row who is hoping that the governor will grant him clemency.

Eric Branco

Although we’ve seen Hodge toiling on the small screen and in films for nearly 25 years, this moment and these two films mean Hodge is a name to be remembered.

In other words, Hodge acts his behind off. In Clemency, Hodge impresses alongside veteran Alfre Woodard, who plays the prison warden, and Juilliard-trained Danielle Brooks as the condemned man’s estranged partner — both of whom could hear their names nominated for top honors early next year.

Both Clemency and Brian Banks are films that you want to talk about and, in some cases, may make you want to get active after you see them. The real connective tissue, at least as of late, is stories where Hodge gets to find the humanity in characters who might normally be seen as inhumane.

“I’ve been doing this since I was 2 years old,” Hodge says. “Back when I was 14, I [said] that I want to stop taking particular types of roles. The stereotypical tropes or this or that didn’t represent the totality of black people, and I wanted it to show the other side of us because we grew up seeing a completely different side and wanted to represent that truth.”

“I want to stop taking particular types of roles, the stereotypical tropes or this or that didn’t represent the totality of black people by culture is, right? And I wanted it to show the other side of us because we grew up seeing a completely different side and wanted to represent that truth.” — Aldis Hodge

Hodge says he finally assembled the right team to help him find such stories. Not all of the roles he brings to life affect social change, but simply portraying a diverse representation of black men, he says, ultimately helps move the needle for how black men are treated in real life.

“Like my role on Leverage. It was a fun action show. It was cool, but I played a very intelligent hacker, and to me that spoke to truth because they saw the black man playing the hacker,” Hodge says. “My father used to take apart and build computers. That’s normal in the black community, but we don’t see it represented all the time. So for me, that was truth that hadn’t been exposed in that way.

“I’m an actor. I’m not a type of actor, not a dramatic actor, not a comedic actor. I can do whatever, whenever, however. … If we’re going to be funny, how can we make it better? How can we give the audience a better experience? If we’re going to do drama, how can I engage the idea of being with it all? Emotional impact in a completely new way that the audience hasn’t really seen yet?”


Hodge has been in films before: Hidden Figures (the husband of aerospace engineer Mary Jackson), Straight Outta Compton (as MC Ren) and most recently What Men Want (as the love interest to Taraji P. Henson’s sports agent). He laughs pretty hard when I remind him he once starred alongside LeBron James in a 2011 State Farm commercial. (“Back in the day!”)

But carrying the title character in Brian Banks? That’s major.

The real Brian Banks, who is now 34, knew he had found the man to play him in the movie almost immediately.

“Aldis was the first actor that was presented to me as one who would play me in this film. And I remember him most from Underground. And what he did with Underground was very powerful. I’ve seen him in Big Momma’s House, back when he was young, playing basketball, Straight Outta Compton and Leverage,” Banks said.

“And then, after meeting him, the first thing he told me was, ‘I don’t want to just act out this thing. I want to become you.’ And I really respect that. Hearing that from him, it really said a lot about him. It said a lot about his methods as far as how he was going to tap into the story.”

Banks’ story is well-known. He was wrongfully convicted of rape at age 16 and spent nearly six years imprisoned and five years on parole, during which he had to wear a GPS tracking device and register as a sex offender. His conviction was overturned in 2012 after the classmate who had accused him confessed that she made up the incident.

Before he was accused, Banks had verbally committed to USC during his junior year at Long Beach’s Polytechnic High School. His teammates there were future NFL players DeSean Jackson, Darnell Bing, Winston Justice and Marcedes Lewis.

Brian Banks attends a special screening of Bleecker Street’s Brian Banks on July 31 in Long Beach, California.

Photo by Phillip Faraone/Getty Images

After Banks was exonerated, he once again began to pursue the professional football career he’d dreamed of as a kid. After several tryouts with NFL teams, Banks began playing for the Las Vegas team in the UFL in 2012, but the league suspended the season because of “mounting debt” after he had played in only two games. The following year, Banks was signed by the Atlanta Falcons, for whom he played in four preseason games at linebacker before being released. In 2014, NFL commissioner Roger Goodell asked him to speak to league rookies, and he then joined the NFL as a manager in the Football Operations Department and assisted the Officiating Department on game days.

In the film, Hodge taps into the emotional roller coasters that make up Banks’ life.

“He’s phenomenal at giving you layers to a character and creating a three-dimensional character,” says Sherri Shepherd, who acts alongside Hodge as Banks’ mother. “There were scenes where every time you see him talk to his parole officer … and I just … I was in awe of the range that was displayed. It was this tenderness that he had … a searching, ‘Please help me, protect me,’ that he had.”

“Those stories gravitate towards me,” Hodge says. “I played basketball, terribly, on a league from 14 years old on up. But my real sport, growing up, was fighting.”

“I still train in martial arts to this day. But I used to compete with southern Shaolin kung fu, and then I moved up to wushu and jeet kune do, taking it to the traditionalist Chinese styles. I do a little bit of capoeira. And then … Philippine knife and stick fighting. And then also Muay Thai, which I love. … I absolutely love fighting. I love the physicality, the capability of what we can do with our bodies.”


Given the critical response to Ava DuVernay’s Netflix series When They See Us, Hodge’s two new films and an Emmett Till series coming to ABC, it feels like a moment.

“He’s phenomenal at giving you layers to a character and creating a three dimensional character. I was in awe of the range that was displayed. It was this tenderness that he had. … a searching, ‘please help me, protect me’ that he had.” — Sherri Shepard, who acts alongside Hodge as Banks’ mother

“I think that people are starting to finally understand just how serious this space of wrongful conviction really is,” Banks says. “We have a judicial system that ideally we like to protect the innocent and keep our citizens safe. But often, it happens where the wrong person is locked up, the wrong person is prosecuted. And to just imagine losing life, losing time that you will never get back for something that you didn’t do. Being placed in a cage like an animal for a crime you didn’t commit, watching the dismantling of your family and connection and bond that you have to friends and so forth, and your community. I think that people are starting to really see and understand that this is a very serious subject, just like any other serious subject that we give so much time, attention and money to.

“There are so many people in this world that are uninformed about these types of traumatic experiences and things that go on. So I think that we have to be creative and innovative in a way to where we turn these real-life stories into works of art and some pieces of film so that people that are uninformed, that choose not to be informed, they will be informed by way of being entertained, going to see a movie and then learning something about their city, their community, their society, and hopefully be provoked to want to see change.”

And that’s the work that inspires an actor like Hodge.

“When it comes to digging into these roles, the harder it gets for the characters, and the more honest we get about the situations, the more excited I get,” Hodge says. “I get excited about those because people can see the truth. And what excites me most about these is that we are dignifying and honoring the characters that we play from a point of respect and deference.”

“And then, when I see people are affected, the thing that triggers in my mind is, ‘Oh, now we’ve hit them in the heart space!’ And, hopefully, in the mental space. Hopefully, these people can go out and leave here affected enough to help improve the situation that they just came from watching. Right?”

Rapper 21 Savage is helping Atlanta youth learn financial literacy ‘I didn’t really learn about that type of stuff until I got older’

ATLANTA — In the midst of his annual back-to-school drive on Sunday, rapper 21 Savage was in awe at the 2,500 kids who showed up for free haircuts/hairstyles, shoes, school uniforms, backpacks and school supplies.

The turnout wasn’t a shock, as he’s experienced that same energy for the past four years in which he has hosted “Issa Back 2 School Drive” for the kids who live in the Glenwood Road neighborhood where he grew up in Atlanta.

“Doing this every year feels good,” 21 Savage told The Undefeated.

This year, in partnership with Amazon Music and Momma Flystyle, the outdoor event also offered free health screenings, mobile video game arcades, resources on mental health awareness and insurance, tips on eco-friendly sustainability efforts, local vendors, hot dogs, ice cream and fun park activities.

On Aug. 4, Rapper 21 Savage hosted his annual “Issa Back 2 School Drive” for the kids in the Glenwood Road neighborhood where he grew up in Atlanta, Georgia.

Prince Williams/Getty Images

But his giving spans far beyond his school drive.

21 Savage’s passion is in educating youth from underserved communities about the power of the dollar and the value of hard work. The throaty Grammy nominee’s nonprofit organization, Leading by Example Foundation, launched its Bank Account campaign, named after his double-platinum single, to teach young people about financial health and wellness.

“A lot of kids don’t know what to do when they get older,” 21 Savage said. “Financial literacy is an important tool they need to get through life successfully.”

A successful trap music artist known for his grim lyrics depicting poverty, street life and post-traumatic stress, 21 Savage said his efforts to promote youth and economic development are deeply rooted in his own lack of exposure and access to commerce as a kid.

“I didn’t really learn about that type of stuff until I got older and became an artist and entertainer,” he said.

The 26-year-old chart-topping performer, born Shéyaa Bin Abraham-Joseph, has a job program, and he offers monthly financial literacy webinars for youth.

He partnered with education-themed nonprofits JUMA Ventures and Get Schooled to offer summer employment to 60 Atlanta-area high school and college students. Their duties include light custodial and concessions jobs.

“We want to work with these young people particularly to give them opportunities,” said Robert Lewis Jr., JUMA’s Atlanta site manager. “You want to give these young folks help. They may have had issues with the law or go to a nontraditional school, and we want to give them a job. It gives them a sense of dignity when they’re working.”

“This is monumental,” said Courage Higdon, a 22-year-old Georgia Southern University student and program participant. “The program keeps us focused. It’s more than a job — it teaches us actual life skills that we can use in other places in our lives. They help us become more financially literate. As an African American community, we need to get better at it.”

The Savage Mode rapper presented JUMA with a $15,000 check to help 150 young people open their own bank accounts.

“21 Savage tries to tell us that he wants us to bring everybody around this neighborhood together to support black-owned businesses and black people in the community,” said participant Khaleege Watts, 20.

21 Savage is set to spend a day shadowing the student participants later this year.

The “No Heart” and “A Lot” rapper hosted his monthly webinars on Get Schooled’s website, where he concentrated on teaching money management habits, budgeting/saving, investments and distinguishing between credit and debit.

But his passion for giving to youth doesn’t stop there.

When he released his sophomore LP I Am > I Was in December 2018, he gifted $16,000 in Amazon gift cards to youngsters who attended the album’s companion interactive Motel 21 activation in Decatur, Georgia. He also visited several colleges and STEM schools in metro Atlanta, along with U.S. Rep. Hank Johnson (D-Ga.), to lead 21st Century Banking Workshops, cross-topic fireside chats featuring discussions on financial capabilities, career opportunities in the music business, gang violence and gun control.

“21 Savage is putting action behind his money,” Lewis said. “He actually tells people how to start their business and how to save money. He’s turned his life around and is a great spokesperson for young people. Young people were glad that JUMA partnered with 21 Savage because they said he speaks for them.”

21 Savage was arrested by Immigration and Customs Enforcement earlier this year on Super Bowl Sunday for overstaying in the United States on a visa that expired in 2006. The MTV Video Music Award winner, who was born in the U.K. and came to the U.S. with his mother at age 7, was detained for nine days and is still awaiting a deportation hearing. The former troubled teen and high school dropout donated $25,000 to the Southern Poverty Law Center, an advocacy group that assisted with his naturalization issues, in June.

“A lot of people need help that’s in bad situations,” 21 Savage said. “They don’t have the funds to get legal representation, so I just made the donation. The organization does the work for free anyway, so I just thought it was necessary to contribute.”

Alona Stays, 21, received a $1,000 mini-grant from 21 Savage to invest in production equipment for her home studio. The YouTuber and aspiring filmmaker echoes her peers, calling the rapper’s philanthropic gifts and outreach efforts “amazing.”

“Not a lot of artists like him are doing something,” Stays said. “It’s a blessing for him to do this for us, and I’m very grateful. This plays a big role in anybody’s life. People like 21 Savage [are] trying to make things better. It’s not all about guns and drugs; it’s about the community and these kids.”

Food for thought: Chef Todd Richards says soul food is the equal of haute cuisine He’s working with Ludacris and just won a major Cookbook of the Year award

Chef Todd Richards is on a mission, both inside and outside the kitchen, to ensure that soul food is appreciated as exquisite cuisine.

“Soul food will always be the greatest part of American cuisine,” Richards said. “But we’ll go to someone else’s culture, eat their food and make no complaints. Culturally, we can no longer do that. Our food is the most vibrant part of what we have to do. It’s up to us to command respect for our food.”

The self-taught chef’s debut cookbook/memoir, Soul: A Chef’s Culinary Evolution in 150 Recipes, was recently named American Cookbook of the Year by the International Association of Culinary Professionals.

Richards is the culinary director of Jackmont Hospitality, the company that oversees two restaurants at Atlanta’s Hartsfield-Jackson International Airport: Chicken + Beer, owned by Grammy-winning rapper Ludacris and named after his 2003 album, and One Flew South, which bills itself as the first “upscale” establishment at the world’s busiest airport.

Eric Vitale

“I wanted to make sure our stories are being told to inspire different generations coming forward,” said Richards, 47. “You have a cuisine that is the backbone to American culture, but you don’t find it in every single neighborhood in every part of the country.”

Richards is the culinary director of Jackmont Hospitality, the company that oversees two restaurants at Hartsfield-Jackson Atlanta International Airport: Chicken+Beer, owned by Grammy-winning rapper Ludacris and named after his 2003 album, and One Flew South, which bills itself as the first “upscale” establishment at the world’s busiest airport.

“To have an album like Chicken-n-Beer that’s inspirational, generational, and also represents Atlanta gives me great inspiration to go in there and cook the best food because I’m not only representing myself,” Richards said. “I’m representing one of the most successful artists in the world while representing a city that is the mecca of culture. Everyone comes here to understand black culture.”

The two-time James Beard Award semifinalist for best chef: Southeast also oversees Richards’ Southern Fried, a restaurant located east of downtown in Krog Street Market. There, he fuses soul food with other global cuisines via items such as collard green pho, hot chicken macaroni and cheese, and a chicken sandwich topped with pimento cheese and chow chow.

“I talk to us, black people, first because if we’re not proud of our food, then none of this makes any sense. I can’t expect someone to be proud of our food if we’re not proud of it ourselves.” — Todd Richards

The Atlanta-Journal Constitution’s reviewer praised Richards’ Southern Fried as “very delicious, beautifully brined, crispy-skinned and obsession worthy.” Garden & Gun said Richards’ staple offering is “the best hot chicken in Atlanta.”

Richards sees no difference between preparing soul food and fine dining. He prefers to marinate his meats over a span of days. Time and patience, he says, are essential for preparing quality dishes and matching them with comparable price points. Black-owned restaurants, he adds, should never be frugal when selecting food items.

“It changes the narrative of what black food is,” he said. “It’s a technical-driven food that should not be considered as cheap. Why shouldn’t it have the same ransom as duck confit? If you think about technique, they’re absolutely the same.”

Richards moved to Atlanta from Chicago in 1993 and landed a job as a butcher at a Kroger grocery store. He later became a line cook at Blue Ribbon Grill, where he was introduced to his mentor, Four Seasons Hotel executive chef Darryl Evans. Richards did stints at The Ritz-Carlton hotel chain and helped the Oakroom at the Seelbach Hilton restaurant in Louisville, Kentucky, earn a AAA Five Diamond Award.

Richards then worked at a number of restaurants in the Atlanta area. A contestant on Food Network’s fifth season of Iron Chef America, he says that each job in a restaurant contributes to its long-term success.

“People think being a dishwasher is the worst job in the restaurant,” Richards said. “It’s actually the most important job. They’re in charge of cleanliness and sanitation. If I don’t have a clean pot to cook in or plate to put it on, then the restaurant doesn’t function. What they do is not menial labor.”

Cedric McCroery, the chef de cuisine at One Flew South, said Richards inspired him to look at cooking as a form of storytelling. “Sometimes the story is obvious,” McCroery said via Facebook. “Sometimes it’s meant to be realized in combination of flavor, taste and presentation. That lesson inspired me to refocus.”

Richards’ cookbook/memoir, “Soul: A Chef’s Culinary Evolution in 150 Recipes,” was recently named American Cookbook of the Year by the International Association of Culinary Professionals.

Richards’ next project is to revamp Anderson’s Old Fashion Bar-B-Q in southwest Atlanta’s Florida Heights community. The effort is rooted in his relationship with his deceased father, who taught him how to prepare barbecue. He is also aiming to reinvigorate black food culture in a community with limited meal options beyond fast food.

“Fine dining is in my brain, but barbecue is in my soul,” he said. “Legacy is probably one of the most important things. Everybody wants it. Every culture has something in every single neighborhood except for us.

“I talk to us, black people, first because if we’re not proud of our food, then none of this makes any sense. I can’t expect someone to be proud of our food if we’re not proud of it ourselves. We cannot make our food cheap. We are people that have had the harshest conditions to grow some things, but it’s the most delicious food.”

Richards refers to his work inside and outside the kitchen as “black excellence” and believes it’s his duty at this stage of his career to empower the next generation of culinary professionals from marginalized communities.

Joshua Lee, Chicken+Beer’s executive chef, attests to Richards’ mentorship. “I really admire his work ethic and his drive to push others,” he said via Facebook. “He’s very dedicated to bringing light to soul food cuisine, very hands-on, and clear-cut when it comes to assuring that everyone understands his vision.”

“Who’s coming after me?” Richards said. “It’s easy for me to show up, but the Joshua Lees and Cedric McCroerys of the world are working with me and following me. I get to affect the minds of a lot more people, take young people and find out what’s really great about them.

“They got it after this. They have to go out and make their own legacies so that the traditions that we forged in this country can continue.”

World Cup champion Megan Rapinoe helps continue Nipsey Hussle’s marathon Charismatic, defiant and independent, the U.S. women’s team is hip-hop

Just hours after the U.S. national team captured its second consecutive Women’s World Cup with a 2-0 victory over the Netherlands, forward Megan Rapinoe, winner of the Golden Ball for best player in the tournament, took to Instagram quoting Nipsey Hussle’s rallying cry:

“Ain’t really trip on the credit, I just paid all of my dues I just respected the game, now my name all in the news,” Rapinoe wrote. “Trippin’ on all of my moves, quote me on this, got a lot more to prove.”

The caption, from the Victory Lap standout “Hussle & Motivate,” eloquently summarized both the late rapper’s untapped future and the upward battle Rapinoe and her teammates continue to face as female athletes in a society that requires them to play for less than their worth.

The truth of the matter is the U.S. women’s national team is hip-hop. Their swagger? One-of-one. In a matter of weeks, Rapinoe, Alex Morgan & Co. became the international version of the 1980s Miami Hurricanes. They were bullies, lovable antagonists who walked with a bop and played with a peerless cockiness. They ran the score up and bathed in the tears of thin-skinned critics. They toasted their 2-1 victory over England in the semifinals to Crime Mob’s “Rock Yo Hips.” Rapinoe defiantly refused to visit the White House — even before winning the tournament.

Most importantly, though, the U.S. women did so without sacrificing what made them the most dominant soccer team in the world. And they did it understanding the battles for fair treatment that they face at home, which often are relegated to back-page news.

It’s why the lyrics Rapinoe quoted matter. And why it mattered that she was the one quoting them. Rapinoe is a face of social justice in sports, a hero to the LGBTQ community and one-half of sports’ most accomplished power couple, along with WNBA player Sue Bird (who came to her defense after President Donald Trump’s response to Rapinoe’s White House comment).

The World Cup champions are suing the U.S. Soccer Federation for appropriate compensation. The crowd in France was chanting, “Equal pay!” on Sunday after the team’s victory — a reminder of the reality that lay just beyond the euphoric accomplishment. Last week, FIFA president Gianni Infantino announced that the 2023 Women’s World Cup prize money would double from $30 million to $60 million. In comparison, the men’s prize pool sits at a gaudy $440 million for the Qatar World Cup in 2022. Rapinoe scoffed at the financial insult.

“It’s certainly not fair,” she said during a news conference on July 6. “I think everyone is ready for this conversation to move to the next step. I think we’re done with the ‘Are we worth it? Should we have equal pay?’ … Everyone is done with that. … Let’s get to the next point of what’s next, how do we support women’s federation and women’s programs around the world.”

Megan Rapinoe (right) kneels during the national anthem before a match between the United States and the Netherlands at the Georgia Dome on Sept. 18, 2016, in Atlanta. Rapinoe was the first white athlete and first woman to follow the lead of former San Francisco 49ers quarterback Colin Kaepernick by kneeling during the anthem.

Photo by Kevin C. Cox/Getty Images

Rapinoe, too, will always be linked to exiled NFL quarterback Colin Kaepernick. As the former Super Bowl signal-caller protested systemic oppression against black and brown men and women in America by kneeling for the national anthem in 2016, it was Rapinoe who became both the first white athlete and the first woman to follow his lead.

So when she decided to quote Hussle on Instagram, it felt authentic. Rapinoe saw portions of her marathon in Hussle’s.

Sports were an integral part of Nipsey’s life. He was a regular fixture courtside at Lakers games. (“Courtside Chamberlain throwback match my Rolex,” he flexed on “Blue Laces 2.”) During the final hours of his life, Nipsey was in Anaheim, California, celebrating Texas Tech’s Final Four berth with a family friend. The outpouring of support from athletes such as LeBron James, DeMarcus Cousins, James Harden and others after his death was massive, including Russell Westbrook’s exultant 20-20-20 triple-double, a nod to Hussle’s Rollin 60’s Neighborhood Crips.

Like luminaries such as Ice Cube and the late John Singleton, the businessman, philanthropist, activist and rapper affectionately dubbed “Neighborhood Nip,” brought South Central to the world’s doorstep. Hussle preached the value of integrity, and why maintaining it was vital for the upkeep of a (wo)man’s soul.

Rapper Nipsey Hussle attends the first annual YG and Friends Daytime Boogie Basketball Tournament at the Shrine Auditorium in Los Angeles on Feb. 17, 2018.

Photo by Scott Dudelson/Getty Images

“It’s crazy to see the shift that’s happening just to raise good people that have a foundation of principle,” he said on Stephen Curry’s 5 Minutes From Home series. “You know, when I drop my daughter off every day, I drill her when I take her to school. … Like, what is integrity? Integrity is doing the right thing when nobody’s looking. … It seems basic, but I want her to get older and look back on the things I thought were important.”

Rapinoe is just the latest to invoke Hussle’s memory — and the raw emotional wounds of his slaying on March 31. Recently released court documents revealed 515 pages of grand jury testimony, a considerable chunk of which dealt with Hussle’s final moments after he was allegedly ambushed and shot by Eric Holder. His daughter, Emani, recently graduated from elementary school. And BET posthumously honored Hussle with its Humanitarian Award last month.

On Sunday afternoon, YG, one of Hussle’s closest collaborators and friends, posted a picture on Instagram with 2017 NBA MVP Westbrook and a framed image of Hussle’s 2013 project Crenshaw. The caption was as heartbreaking as it was cryptic. “Where you at,” YG pleaded, “I need to talk 2 you foo.”

Another recent reminder of the man is “Perfect Ten,” the title track from DJ and producer Mustard’s new compilation album. It’s Hussle’s second record post-obit, following DJ Khaled’s “Higher,” and a glimpse into the state of mind Hussle was evolving toward. “Stacked every chip on myself, time to collect,” Nipsey boasted. Betting on himself wasn’t just financial literacy. Rather, it’s the spiritual currency Hussle applied to his everyday life. “All money in, just imagine what I gross back.”

The questions he strings together on “Ten” are more internal reflection than external validation. “Where your backbone, n—a, where your code at? / Where your down since day one real bros at? / Where them stories that you tellin’ unfold at? Where your heart, n—a? Where your soul at?”

Hussle knew the location of his soul. There’s honor in loyalty. In the company one keeps, and the morals one lives by. The graphic stories Hussle narrated were born and bred in South Central. They were for his people. But they were meant to be heard, embraced, and they were calls to action for neighborhoods far beyond Slauson and Crenshaw. Clearly, that resonated with Rapinoe.

Megan Rapinoe (second from right) and her U.S. teammates celebrate their 2-0 victory over the Netherlands in the 2019 FIFA Women’s World Cup final in France on July 7. Rapinoe won the Golden Ball award given to the best player in the tournament and the Golden Boot as top scorer.

Photo by Jean Catuffe/Getty Images

“For us, it’s not only leaving our sport in a better place [or] leaving it better for the young girls that will come after, but just in general,” Rapinoe said on Good Morning America in April. “But just inspiring women around the world to stand up for what they believe in.”

Rapinoe’s sentiment sounds familiar because it is. “That’s the only distinguishing quality from me and probably whoever else is going through this, went through this or is gonna go through this,” Hussle lamented in a widely circulated interview with radio personality Big Boy in January 2018. “[It’s] that I ain’t quit … I went through every emotion with trying to pursue what I’m doing. And I think that’s what gon’ separate whoever’s gonna try to go for something is that — you ain’t gonna quit. … You really gonna take the stance of ‘I’m gonna die behind what I’m getting at right here.’ ”

Perhaps that’s what Rapinoe saw in Hussle and what inspired her to bring him along during one of her proudest professional moments. For all of us, the marathon continues.