The night before a game against the Boston Red Sox in mid-April, Clint Frazier might as well have been a kid picking his outfit for the first day of school.
The 24-year-old New York Yankees outfielder wanted to look fresh for the first series of the 2019 Major League Baseball season between the two rival teams. He specifically envisioned pairing Yankees pinstripes with one of his favorite pairs of sneakers, the Nigel Sylvester Air Jordan 1s. But to take the baseball field in basketball shoes, Frazier needed some help. So he sent the Jordans to Anthony Ambrosini, founder and owner of Custom Cleats Inc., who’s been converting basketball and lifestyle sneakers into wearable footwear for grass and turf for 15 years.
“I texted Clint saying I got them,” Ambrosini recalled, “and he said, ‘Can you have them for me for the game tomorrow?’ … I told him, ‘It’s 10 o’clock at night, and I haven’t even started them.’ ” Yet Frazier pleaded, and Ambrosini obliged. He went into his Long Island, New York, shop after hours and added metal spikes to the bottoms of the shoes. By the next day, they’d make it to Yankee Stadium, ready for Frazier to lace up before the game.
In the bottom of the fourth inning of the Yankees’ 8-0 win over the Red Sox on April 16 — when the two teams partook in the league’s annual celebration of Jackie Robinson Day — Frazier launched a 354-foot home run to right-center field, with Robinson’s No. 42 on the back of his uniform and Nigel Sylvester 1s on his feet. It had to be the shoes, right?
“Look good, feel good. Feel good, play good. Play good, get paid good,” said Frazier, paraphrasing the timeless saying from the great Deion Sanders. “I’m trying to do all those.”
That’s certainly been the motto for the Yankees phenom. In the first few months of the season, Frazier has become Major League Baseball’s king of custom cleats. In 39 games, he’s worn 13 different pairs — from Air Jordan 6s to high- and low-top Air Jordan 11s, Nike Fear of Gods and Air Force 1s, as well as multiple models of his most beloved sneaker, the Air Jordan 1. All of his cleats have been converted by Ambrosini, marking a partnership that’s really only just beginning.
“My goal is to have as many pairs of custom cleats as I can over the 162-game season,” said Frazier, who’s batting .270 with 10 home runs and 28 RBIs. “I’m trying to bring a little swagger to baseball.”
With the fifth overall pick in the 2013 MLB first-year player draft, the Cleveland Indians selected the then-18-year-old Frazier out of Loganville High School, near his hometown of Decatur, Georgia. Frazier, who was named the Gatorade National Baseball Player of the Year during his senior season, had already committed to play at the University of Georgia. Yet he decided to sign with the Indians and go straight from high school to the big leagues.
Frazier wouldn’t make his MLB debut until July 1, 2017, less than a year after being traded from Cleveland to New York and emerging as the No. 1 prospect in the Yankees organization. He spent his first season in the majors endorsed by Under Armour before Adidas signed him in 2018. Heading into his third MLB season, Frazier was due for a change.
“I dropped my contract with Adidas,” Frazier said, “and told myself I was just gonna go the solo route and convert shoes into cleats.”
Frazier could’ve bought pairs of Air Jordan 11 cleats that debuted in 2018. He also could’ve waited until late March, right before the start of MLB’s regular season, when the Jordan Brand dropped a collection of Air Jordan 1 cleats. But what he truly sought was the liberty to wear whatever he wanted on the field. Frazier was anxious to start commissioning conversions. He just had to find someone capable of transforming any sneaker he imagined into a cleat. In mid-February, three days before Yankees position players were scheduled to report to the team’s spring training facility in Tampa, Florida, he took to Twitter in search of a customizer:
does anyone out there do custom cleats where they could put metal spikes on the bottom of shoes for me quickly? games are coming soooonnn
— Clint Frazier (@clintfrazier) February 16, 2019
Most of the replies pointed Frazier in the direction of Custom Cleats, and one of his teammates specifically referred him to the company’s owner. Coming off double-heel surgery in 2018, veteran Yankees shortstop Troy Tulowitzki had Ambrosini make him pairs of LeBron James’ signature Nikes that proved to be more comfortable to wear than traditional cleats as he recovered from the injury.
“Troy took those LeBrons to spring training, and I guess Clint saw them,” said Ambrosini, who began making cleats in the early 2000s while playing in the minor leagues within the Montreal Expos organization. The first pair he converted was Kobe Bryant’s Nike Huaraches for his younger brother and Class A teammate, Dominick Ambrosini, a sixth-round draft pick by the Expos in 1999. Now the elder Ambrosini does custom baseball and golf cleats for athletes all across the country, including Chicago Cubs All-Stars Anthony Rizzo and Jon Lester, retired seven-time Cy Young Award-winning pitcher Roger Clemens and future first-ballot Basketball Hall of Famer Dwyane Wade. Business is booming at Custom Cleats Inc., which boasts 100,000 followers on the company’s Instagram page.
“I got a text from Tulowitzki’s agent,” Ambrosini continued, “letting me know that Clint was gonna give me a call.”
Frazier’s first commission was a pair of “Shadow” Air Jordan 1s that he wanted to wear in spring training. Ambrosini completed the conversion and shipped the shoes down to Florida. Frazier was so excited once they arrived that he sprinted from the mailroom of George M. Steinbrenner Field into the Yankees’ clubhouse to open the package. Ambrosini had passed Frazier’s test. And the focus shifted to what he’d wear during the regular season.
“I don’t think anybody knew how serious I was about trying to make this a real thing,” Frazier said. “I told Anthony, ‘Look, man. This is kind of my vision. I want to make this into something big. I want to continue to send you a bunch of shoes to make into cleats throughout the year.’ ”
Their system is simple: Frazier cops size 10.5s in the dopest kicks he can find and sends them to Ambrosini, who replaces the rubber soles on each pair of shoes with custom-manufactured spiked cleat bottoms. He can turn around a sneaker in less than a day before having it hand-delivered to Yankee Stadium or shipped out to Frazier if the team is on the road.
“We kicked around ideas about shoes we wanted to do. One night, Clint called me from Flight Club,” said Ambrosini of the popular sneaker boutique in New York City’s East Village. “He was on the phone like, ‘Yo, man. What shoes should I get? I’m staring at all these shoes. There’s so many options, I don’t know what to pick.’ I’m like, ‘Just pick something that you love, that’s comfortable and that’s got the colors that you can wear.’ ”
That’s right: Frazier has to remain compliant with the MLB uniform guidelines. He hasn’t run into any trouble so far, although he’s broken out all different kinds of flavors with his cleats. Frazier made his season debut on April 2 in a pair of “Olympic” Air Jordan 6s. He hit his first home run of the year on the road against the Baltimore Orioles wearing those “Shadow” 1s from spring training. A day later, still at Camden Yards in Baltimore wearing the Shadows, he went deep twice in one game.
“It almost felt like whenever I wore a new pair of cleats, I’d hit a home run,” Frazier said. “That’s why I was breaking out different shoes. I was like, ‘Damn, man. I just hit a home run in all of them.’ ”
His next homer came against the Red Sox in the Nigel Sylvester 1s. Last year, Queens, New York, native and professional BMX rider Nigel Sylvester collaborated with Jordan Brand for his own edition of the Air Jordan 1. Frazier loves that shoe so much that he has two pairs: one that he wears off the field and another that he got converted into cleats. Sylvester had never seen or heard of the flashy, red-haired Yankees outfielder until the night his friend sent him a random direct message: “Yo! I’m at the game and homie is wearing your shoes as cleats.” Sylvester was flattered by the gesture.
“Being a New York City kid, I definitely have a spot in my heart for the Yankees,” Sylvester said. “To see Clint hit a home run and run the bases in my shoe — bro, it was so crazy. Definitely a moment in my career I will never, ever forget. … He’s brought a level of excitement to the game that’s needed. … At the end of the day, he’s being creative, and I always respect creativity, especially on such a big stage.”
The day after the game, Sylvester showed Frazier some love on Instagram, and designer Jerry Lorenzo (the son of former MLB player and manager Jerry Manuel) commented on the post. Similar to Sylvester’s collaboration with the Jordan Brand, Lorenzo, founder of the stylish streetwear label Fear of God, has teamed up with Nike for two collections of his own sneakers. Frazier saw Lorenzo’s comment and slyly replied, “I got something for u on Friday.”
That Friday, April 19, Frazier whipped out a pair of the Nike Air Fear of God Shoot Around. Oh, and the heat didn’t stop there. He’s also worn a collection of Air Jordan 11s in the “Win like ’82,’ ” “Space Jam” and low-top “Navy Snakeskin” colorways. Two weeks before the release of the “Cap and Gown” Air Jordan 13s, Frazier had them on his feet in the batter’s box.
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“Clint definitely represents the hypebeast culture as far as style,” Ambrosini said. “That’s what makes him stand out so much. He’s so in tune with the awesomeness of all the sneakers that are out, and he’s not afraid to get out there and wear them. There’s a lot of guys I do conversions for that at first glance you really can’t tell it was a sneaker — it blends in so much with the uniform. … But Clint is finding the coolest shoes. … They’re so sick and they stand out so much that that’s what’s making him stand out too.”
Frazier has even paid homage to a true Yankees legend with pairs of Derek Jeter’s “Re2pect” Air Jordan 1s and low-top Air Jordan 11s. In 1998, shortly after the official launch of the Jordan Brand, Jeter became the first baseball player to be endorsed by Jordan. Now, 11 active players represent the Jordan Brand in Major League Baseball: New York Yankees pitcher Dellin Betances, Boston Red Sox outfielder Mookie Betts, St. Louis Cardinals outfielder Dexter Fowler, Milwaukee Brewers pitcher Gio Gonzalez, Yankees outfielder Aaron Hicks, Los Angeles Dodgers closer Kenley Jansen, San Diego Padres infielder Manny Machado, Cardinals catcher Yadier Molina, Boston Red Sox pitcher David Price, Yankees pitcher CC Sabathia and Arizona Diamondbacks pitcher Taijuan Walker.
Three of Frazier’s teammates are Jordan guys, and 11 of his 13 pairs of custom cleats are Air Jordans. But landing an endorsement deal isn’t necessarily on his mind.
“Jordan is my favorite brand,” Frazier said. “I obviously would love to be a part of the brand one day, but I also don’t want to lose my independence or my freedom with the ability to wear whatever cleat I wanna wear.”
Instead, Frazier has modeled his movement after another athlete who’s embraced not having a shoe contract: veteran Houston Rockets forward and NBA sneaker king P.J. Tucker.
“I’m not a huge basketball guy, but I know who P.J. Tucker is from the buzz he’s created because of all the shoes he’s wearing,” Frazier said. “That was kind of my goal, to build off of his platform. In baseball, we don’t have a lot of guys that have done this.”
No shoe deal means Frazier has an expensive hobby — especially if he’s doubling and tripling up on pairs of certain sneakers to wear off the field, during batting practice and in a cleated version during games. Frazier is definitely a sneakerhead, although his collection isn’t as big as you’d think. “I probably have 50 to 60 pairs,” he said. “But that’s gonna continue to grow — I know that. And I know my cleats collection is gonna probably be bigger than my actual shoe collection.”
Inside the Yankees’ clubhouse this season, a few of Frazier’s teammates call him “Canal Street Clint.” It’s a notorious nickname due to the reputation of that area of New York City. Basically, Canal is the mecca of knockoff designer merchandise, a place you go to find cheap Louis Vuitton, Gucci, Prada and more, albeit fake or counterfeited. Frazier doesn’t shop there, but he earned the moniker because what he plays in aren’t real cleats made for baseball. But they’re real to him, and the people who’ve taken notice: clubhouse attendants from opposing teams who come to his locker asking if they can see a few of his pairs, pitchers and catchers he spots staring at his feet, and even the dudes whose shoes he’s wearing.
“Guys have worn dope a– shoes on the diamond, but the way that Clint’s doing it, it’s kinda crazy,” Sylvester said. “He’s flipping shoes that aren’t meant to be cleats into cleats. Which is so dope.”
Despite the jokes, Frazier plans to keep the customs coming.
“I’m creating a new wave of style in baseball,” he said over the phone from a West Coast road trip in late April, two days after suffering a Grade 2 left ankle sprain with two partially torn ligaments. The injury kept him off the field for 11 games. But when he returned in the second week of May, of course he did so in style.
Frazier debuted five pairs in seven days, including superstar rapper Travis Scott’s “Sail” Nike Air Force 1s and his new Air Jordan 1s, perhaps the most hyped sneaker release of the year. On Twitter, Scott gave Frazier his stamp of approval.
— TRAVIS SCOTT (@trvisXX) May 7, 2019
In late May, Ambrosini shared a photo of his latest creation: a pair of suede “Cool Grey” Kaws x Air Jordan 4s, which dropped in March 2017 for $350 but have skyrocketed in value and now resell on GOAT in a size 10.5 for $1,435. The caption on the post read, “Tag someone that might take @kaws to the diamond.” Of course, most people shouted out Frazier, including Houston Astros outfielder Derek Fisher, who commented, “@clintfrazierr might be the only one insane enough.”
And Frazier responded, confirming everyone’s inkling.
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“What if i told you those are mine,” Frazier wrote under the comment, “i just haven’t worn them yet?”
The plan: Debut the Kaws 4s at Yankee Stadium when the Red Sox are in town this week. For a four-game series against Boston, it was only right that he broke out a fresh new pair of custom cleats.
But with four months left in the season, the question is, what else does Clint Frazier have in his bag?
“I’ve got some stuff in the works,” he said. “Just keep watching.”
NEW YORK — Kyler Murray beat one of the best marketing departments in the world to the punch.
Last November, in the thick of his Heisman Trophy-winning season at the University of Oklahoma, the 21-year-old phenom quarterback posted a photo on his social media accounts so recognizable that it didn’t need a caption. Murray re-created Bo Jackson’s iconic 1989 Nike ad down to every detail — the marbled backdrop, flexed muscles, shoulder pads and a wooden baseball bat propped up on strong shoulders.
In a creative way, Murray illustrated the undeniable connection between him and Jackson, two generational dual-sport athletes. Jackson is the only player in history to be named an All-Star in football and baseball, having played in both the NFL and Major League Baseball from 1986 to 1994 (three years before Murray was born). Yet, unlike Jackson, who became the face of Nike’s cross-training division in the late 1980s surrounding the launch of the brand’s timeless “Just Do It” campaign, Murray decided to focus on one sport. “The young man from Oklahoma,” Jackson said in January, “should just go with his heart.”
He ultimately chose football despite being selected as an outfielder by the Oakland Athletics with the No. 9 overall pick in the 2018 MLB draft. Murray agreed to a contract with the club that included a reported $4.66 million signing bonus and permission to play football at Oklahoma for one more year. During the 2018 college football season, he started at quarterback in all 14 games for the Sooners, hoisted the Heisman after throwing for 4,361 yards and 42 touchdowns and leading the team to the College Football Playoff. A month after declaring for the NFL draft, Murray took to Twitter to announce that he’d be “fully committing” his life and time to being a pro quarterback.
On the eve of the draft, before the Arizona Cardinals selected Murray with the top pick, Nike made it official, signing the dual-threat quarterback from Bedford, Texas, along with 26 players (and counting) as part of the brand’s 2019 class of NFL rookies. At Oklahoma, Murray wore Nike on both the baseball diamond and gridiron, before the school’s football program switched to Jordan Brand uniforms last year. In celebration of the new partnership, Murray rocked a Great Gatsby-themed 1-of-1 pair of Air Jordan 1 lows onstage at the draft, featuring “Nike K1″ on the tongues of each shoe.
“We admire the energy and commitment that Kyler Murray brings to the game on and off the field, and we’re excited to welcome him and the entire rookie class to the Nike family,” a brand spokesperson told The Undefeated. “We feel strongly that their dedication to the game will continue to inspire the next generation of athletes.”
Kyler Murray’s custom Air Jordan 1 Low for tonight’s draft. The green light post is a symbol of his dreams and what he hopes to accomplish in his career. pic.twitter.com/RdnkM4nbvp
— Darren Rovell (@darrenrovell) April 25, 2019
Roughly 40 percent of the players in the NFL are endorsed by the multibillion-dollar sportswear company. And now Nike might just have its next superstar athlete in Murray. Within several hours after the announcement that he’d been signed, Murray appeared in his first Nike commercial — a one-minute spot depicting his journey from playing three sports as a kid to reaching the NFL.
“I think he’ll understand once he gets an opportunity to be on Nike’s campus, all the things that will be afforded to him,” free agent and five-time Pro Bowl defensive tackle Ndamukong Suh told The Undefeated at Nike’s New York headquarters ahead of the draft. “The most important thing I would tell him is, ‘Just go out there and focus on your task at hand with being a professional, and everything else will fall in line for you.’ ”
Suh’s evaluation of the young, highly touted quarterback? “He’s definitely elusive and very athletic,” Suh said. “I haven’t had a chance to truly watch him play. Maybe this year I’ll have an opportunity to hit him.”
— Kyler Murray (@TheKylerMurray) April 24, 2019
Detroit Lions cornerback Darius Slay, another Nike athlete, has watched Murray quite a bit. And the two-time Pro Bowler and 2017 first-team All-Pro selection is already impressed.
“I think he’s gonna be a killer in this league,” Slay told The Undefeated. “I can just see his competitiveness — how he operates, how he carries himself … He’s a baseball guy, so you know he got a strong arm. And the thing about baseball players is they got great vision. To see that little ball, hit that little ball and catch that little ball at a fast pace. How this game is … I think it’s made for him.”
The 5-foot-10, 207-pound Murray reminds Slay of two veteran NFL quarterbacks. “He’s a more athletic Drew Brees,” Slay said, “and you can see him as the next Russell Wilson.”
Wilson — who just became the highest-paid player in the NFL after signing a four-year, $140 million contract extension with the Seattle Seahawks — is also endorsed by Nike. He and Cleveland Browns wide receiver Odell Beckham Jr. are the only Nike athletes in the NFL to have their own cleats and signature lifestyle shoes. In 2017, after Beckham Jr. signed the richest NFL shoe deal in history, Nike delivered the Special Field Air Force-1 Mid “OBJ.” He also recently teased another signature sneaker that’s on the way. And on the red carpet at the 2018 ESPYS, the Seahawks star debuted his Nike Dangeruss Wilson 1. Maybe Murray will eventually join Beckham and Wilson and get the Nike signature treatment.
“He’s gonna have his own shoe,” Slay said, “sooner or later.”
Until then, the ads will keep coming — only now he has a brand behind him to do them. The marketing possibilities surrounding Murray already seem fruitful, especially if he lives up to the dream he shared in his debut Nike commercial.
“Honestly,” Murray said. “I want to be the best that ever played the game.”
Growing up in the Laurel Heights neighborhood of Los Angeles, award-winning Mexican-American filmmaker, producer, entrepreneur and activist Moctesuma Esparza could walk to three movie theaters.
“Every neighborhood in the country had a great theater. … All died in the ’90s and closed,” he said. “It left many communities without any nearby entertainment venues at all, because the multiplexes went to the suburbs and then the megaplexes went to power centers and huge power malls, and the inner cities and the working-class communities and rural communities were left pretty much without any first-class entertainment.”
So it’s no surprise that was the motivation behind Esparza opening his fifth theater in Delano, California, as part of his Maya Cinemas chain. Now having produced some of the most prolific Latino and black films of society’s culture, he’s preserving a home for those moments. Maya Cinemas was chartered in 2000 to develop, build, own and operate modern, first-run megaplex movie theaters in underserved, family-oriented, Latino-dominant communities.
“Seeing that Magic Johnson had done this was an inspiration to me. The fact that he did it also encouraged me that I could do it,” Esparza said. “I’m honored that I’m able to bring a quality, beautiful, state-of-the-art cinema to a working-class family community like Delano, California. We’ve got theaters in Bakersfield, Fresno, Salinas, Pittsburg, now Delano. We have another theater under construction in north Las Vegas, Nevada, and we’ll soon be in Texas and Arizona. Our goal is to be everywhere that’s underserved.”
The grand opening event included more than 500 attendees, activists Dolores Huerta and Paul Chavez, United Farm Worker leaders and community leaders. It’s been 10 years since Delano residents have seen a theater in the area. The new development provides a $20 million real estate investment, as well as jobs for the community and, of course, first-run, quality movies for the whole family, a mission that’s dear to Esparza.
Esparza is revered for his contributions to the movie industry and his commitment to uplifting and preserving Latino communities. He has been nominated for an Academy Award, Golden Globe Award and Emmy Award and has received more than 200 honors and awards, including a Clio, the John F. Kennedy Journalism Award, the Ohio State Award and a Cine Golden Eagle.
He was one of the 13 indicted students who organized the successful 1968 student walkout in East Los Angeles aimed at improving substandard public education for Latinos that focused on training them to be manual workers, not professionals — the premise for the 2006 HBO movie Walkout.
Before producing iconic films such as Selena starring Jennifer Lopez, HBO’s Introducing Dorothy Dandridge starring Halle Berry, The Milagro Beanfield War, Gettysburg and The Ballad of Gregorio Cortez, he was a community organizer and a student at UCLA in the 1960s. Deeply engaged in civil rights, he helped found a campus organization called M.E.Ch.A. (Movimiento Estudiantil Chicanx de Aztlán) while focusing on establishing diversity in the university’s education, history, Spanish and social work departments.
“Somebody in the group [M.E.Ch.A.] said, ‘Why don’t you go look at the film school [in the] theater arts department?’ There was an African-American professor there who recruited me onto a campuswide research study on the images of minorities in media back then, and of course, the report came back that there were very few images and the few that existed were all negative.”
Unimpressed by the numbers, he wrote a proposal to create a program called Ethno-communications and submitted it to the film department. He recruited a diverse array of students (four African-Americans, four Asian-Americans, four Native Americans and four Latinos) and staged a sit-in in the dean’s office until it was approved.
“Happily, we didn’t have to sit in too long,” Esparaza said. “The dean was very progressive, and we created this program Ethno-communications.”
Esparza spoke to The Undefeated about his iconic career, his role in civil rights, his Maya Cinemas and the lack of minority, especially Latino, representation in the film industry.
What inspired you to open your very first cinema?
About back in 1987, I was doing a premiere for my movie, The Milagro Beanfield War, that Bob Redford directed, and we did premieres in 20 cities across the United States, and I had convinced Universal that we should do benefit premieres that would be for education for scholarships in the Latino community. I went all over the country and I discovered that there were no quality, first-run venues in any Latino community of the United States, which was really amazing. Ten years later when I did the same thing with Selena, we did 50 premieres, and this is now in 1997. I saw that even the second-run theaters had closed. I saw that there was an opportunity to bring back entertainment to these communities that love movies.
What was behind your decision to bring the story of Selena to the world?
When she, tragically, was killed, I was thinking about, should this be a movie? For a while, I didn’t see it. I didn’t see how to tell the story in a constructive way, and I was afraid that Hollywood would want to get into the tragic gore, the crime. I shied away from it, but it was my daughter, who was a big fan of Selena, who insisted that I needed to go after this story and produce the movie. She kept giving me the music and gave me a documentary about her and gave me a couple books that were written about her, and I finally had an inspiration. But I must credit my daughter, which is that I saw that a movie could be made about the struggle for the American dream of a family. The Selena story was a family story, and when I saw that, then I saw, ‘Oh, this is how we can tell the story. This is how we can make it inspirational and turn this tragedy into something that can inspire people.’ My UCLA classmate, Gregory Nava, saw it as well, and so his script and directing completed the mission.
How did you ignite the idea for Introducing Dorothy Dandridge?
I had focused on doing important documentaries, historical pieces, on people of color, and there was a period there where it was, frankly, easier for me to get a movie about African-Americans made than about Latinos.
I had already done a movie called Selma, Lord, Selma and I did another movie called The Sweetest Gift with Diahann Carroll, and I’d done another movie called Butter, and so when the opportunity came up to do a movie about Dorothy Dandridge — who I had loved as a teenager, she had just such an incredible presence, and her film career had been so inspiring for everybody who was a person of color — I jumped on it. My partner and I went after putting the project together and happily, we were able to get HBO to step up and finance it with Halle Berry, and Halle was very, very important. Her saying yes made the project go.
How was it to executive produce a movie that you were actually a part of history for?
I had worked on it [Walkout] for 20 years, and it was one of my early goals with the document the Chicano civil rights movement, which is very little known yet profoundly impactful to all of the 60 million Latinos in the United States because that one moment back in March of ’68, when 20,000 high school kids went out on strike, really did transform the possibility for education for Latinos. We had tremendous support from all the folks that were engaged in a struggle for civil rights. I got arrested, I faced my jail, indicted by the grand jury, and I remember being in the jail at downtown Los Angeles, Parker Center, and hearing all the people marching around Parker Center at City Hall, chanting.
It was inspiring to us because we knew that we were sacrificing and fighting for something that was worthwhile. Later, I saw news footage and photographs and I saw all the folks that we had historically been working with had come out and were supporting us. Black Panthers were there in force, and people from all the various civil rights organizations were there supporting us, the ACLU, and so it was inspiring. There was a moment where we all came together to support each other.
What message would you like to send to young Latino Americans?
We all have a common struggle for human dignity and human rights and we’ll succeed together, not separately, so we all need to work together and recognize that it’s a human struggle, and that’s what I’m committed to.
What inspires you now, and how has that changed from what inspired you 20 years ago?
It’s the same thing. I made a commitment when I chose this as a career that my goal was to transform the image of Latinos and to explore what it is to be human, and so I’m still doing that. In doing that, I’m also looking to inspire and support the next generation of filmmakers. We’re launching a program at our movie theaters that independent filmmakers who haven’t been able to get a theatrical distribution, as long as they have a film that’s watchable, we’re going to play it.
We’re going to support them, and we’re starting that program because it’s very difficult for people of color, Latinos in particular, to make a movie. And if they do make one, because I see about a dozen independent movies a year, it’s very difficult for them to get distribution.
When will you launch this program?
We already have. We have a little comedy called Taco Shop that we just played in our theaters, and it’s available at home video, so if you’re audience out there, it’s an urban comedy. If you love Cheech & Chong, you’ll love this. It’s got a multicultural cast, and it’s a lot of fun. It’s the story of a taco truck and a taco restaurant who are having their little war.
At this point, the rumor of Adidas luring Drake away from Jordan Brand to sign him to an endorsement deal is old news. Now, the multibillion-dollar brand is apparently targeting another big name — one that belongs to perhaps the most polarizing figure in pro sports.
However, according to one of the company’s highest-ranking executives, a partnership with Colin Kaepernick — the accomplished quarterback-turned-social activist (who’s been blackballed from the NFL in the process) — would come under one condition.
“If he signs on a team, we would definitely want to sign him,” said Mark King, president of Adidas North America, on April 13 at Arizona State’s Global Sport Summit. Kaepernick spent the entire 2016 NFL season, then a signal-caller for the San Francisco 49ers, kneeling during the national anthem before games to protest racial injustice against minorities, particularly African-Americans, in the United States. In March 2017, Kaepernick opted out of his contract with San Francisco, making him a free agent. And for more than a year and counting, he’s gone unsigned by all 32 NFL teams.
Since he began kneeling, Kaepernick has sparked a movement of player protests across multiple sports and leagues, donated $1 million to “organizations working in oppressed communities” and been named GQ’s Citizen of the Year. So that brings us to one question: Why does Adidas need Colin Kaepernick in the NFL to sign him?
The answer is the brand, which is endorsed not just by athletes but also by rappers, singers and fashion designers, doesn’t — and here are three reasons why.
Adidas is a lifestyle brand
At its foundation, Adidas is a global sports brand. Yet at its essence, Adidas is a cultural lifestyle brand. You probably can’t tell us what Adidas cleat Lionel Messi is rocking on the pitch, but you certainly know the name of Kanye West’s culture-shaking lifestyle sneakers: the Yeezy Boosts. In December 2017, the brand released an ad titled Calling All Creators, which featured the likes of the brand’s top endorsees, including nonathletes such as Pharrell Williams, Pusha T and Alexander Wang. You can’t tell us Kap wouldn’t have fit into the brand’s one-minute short film (with his Afro perfectly picked out), and the campaign’s overarching message as the creator of one of the most impactful social movements of his generation.
adidas has embraced the pasts of other endorsees
We’re not here to judge people’s pasts; however, let’s check the receipts of two musical artists whom Adidas has signed to endorsement deals. Murder Was the Case is the name of Snoop Dogg’s 1993 track and 1995 movie that both tell the story of the first- and second-degree murder charges of which he was acquitted at the beginning of his career. Nowadays, Snoop is the inspiration behind multiple Adidas shoes and football cleats. On The Clipse’s 2002 record “Grindin’,” Pusha T spits, From ghetto to ghetto, to backyard to yard, I sell it whipped, unwhipped, it’s soft or hard. The Virginia MC isn’t shy about rapping about his history of slanging drugs, and that artistic creativity has contributed to a reputation that warranted a signature Adidas sneaker. But Kaepernick has to be in the NFL to get signed to a deal? C’mon …
Colin Kaepernick is a man of the people
In his first month of protesting back in 2016, Kaepernick led the NFL in jersey sales despite starting the season as a backup quarterback. And by the summer of 2017, his jersey was still selling at a high rate despite him not being on a NFL roster. He boasts a combined 4 million-plus followers between his Twitter and Instagram accounts and was one of the runners-up on the shortlist for Time magazine’s Person of the Year in 2017. And not only did he walk the walk, he talked the talk by living up to his pledge to give back to underserved communities, with donations of $100,000 a month, for 10 months, to different organizations. (He even donated his entire sneaker collection to the homeless.) For a company like Adidas that’s the brand of the culture, it almost seems like a no-brainer to sign a man of the people like Kaepernick. And why not give him his own signature sneaker too?
The Dallas Cowboys gave their fans a sense of pride in the 1990s. Wide receiver Michael Irvin and quarterback Troy Aikman were in their primes. There was one other big playmaker on the field: running back Emmitt Smith.
Smith was a record-holding machine, known for his footwork and his winning attitude. He helped lead the Cowboys to three Super Bowl wins over four seasons (1992-93 to 1995-96 seasons) and was named first-team All-Pro during that four-year period. He was league MVP in 1993 and followed that by earning MVP honors in the Cowboys’ 30-13 win over the Buffalo Bills in Super Bowl XXVIII. He retired with a career total of 18,355 rushing yards and 164 rushing touchdowns, both NFL records. He’s also the all-time leader in rushing attempts with 4,409 and the only player to post three seasons with 19 or more touchdowns.
After football, Smith wanted to focus on business and his family, including his wife, Pat, and their children. In preparing for this time, he knew he needed a plan. He once wanted to be an architect, but he switched gears and is now a commercial real estate developer.
“I was preparing for life after football before I even got to become a Dallas Cowboy,” said Smith, 49 after speaking to parents and children at the 2018 Disney Dreamers Academy in early March. “Then when I became one, it became more apparent that I need to be prepared for it because the NFL is a league that stands for Not For Long, whether they fire you or whether you get hurt. My coach told me, ‘Diversify yourself. Learn new things. And be open to understanding what goes on.’ ”
Smith was the 17th pick of the 1990 NFL draft, going to the Dallas Cowboys, with whom he spent 13 seasons. The final two NFL seasons of his 226-game career were spent with the Arizona Cardinals.
He later returned to the University of Florida to complete his bachelor’s degree in public relations, graduating in 1996. “I promised my mom if I left school early, I’d come back and get my degree,” Smith told the University of Florida alumni magazine. “I wanted to get that done.”
Teaming with former Cowboys quarterback Roger Staubach, he launched Smith/Cypress Partners LP in 2005. The company transforms small properties into retail establishments. In 2013, he founded Emmitt Smith Enterprises, an umbrella company that includes his real estate firm and a commercial construction company. He’s also co-founder of E Smith Legacy, a Baltimore-based company that specializes in commercial real estate development and investment management. In 2016, he and Ben Davis founded The Gents Place, a premium men’s grooming and lifestyle club, with locations in Chicago; Leawood, Kansas; and Dallas, Houston, Frisco and Southlake, Texas.
“When you get to the National Football League level, you are around so many billionaires and you’re seeing how they operate and what they’re doing. It becomes very intriguing,” Smith said. “I’ve always been a kid to say, ‘If they can do it, I can do it too. What do they know that I don’t know?’ Obviously they knew a lot, they prepared a lot. And they studied in these areas, whether it’s oil and gas, whether it’s real estate, whether it’s mergers and acquisitions, but whatever it may be, those skill sets can be learned.”
He also teamed up with his wife and family in their reality show Mrs. & Mr. Smith on the Oprah Winfrey Network. Pat Smith, a former Miss Virginia USA, is the founder and spokesperson of Treasure You, a nonprofit organization dedicated to supporting women in financial, emotional or spiritual need. The two also run the Pat & Emmitt Smith Charities, which creates educational experiences and enrichment opportunities for underserved children.
Smith believes in putting in the time to master one’s next step.
“Put in your 10,000 hours there, as much as you put your 10,000 hours in sports, to master that craft,” he said. “And even when you master it, there’s always something to learn. And so just trying to become the best that you can at whatever it is, is just part of the process. … Outside of that, you’re just standing on the sideline watching ships go by.”
Sports helped him get ready for a business career, he said. “That’s the good thing about sports, in my opinion. It prepares you for life if you look at it as a life lesson. Whether it’s pregame adjustments, in-game adjustments, halftime adjustments, postgame adjustments, life is full of adjustments. Life is not a straight road, it’s a winding curve. And behind every curve, there’s something else behind it you need to learn or need to overcome. And that’s not going to change for my life, or yours.”
In a recent interview with Dallas Mavericks forward Harrison Barnes for The Players’ Tribune, Smith said he’s interested in owning an NFL team. “I think the biggest challenge for achieving more diversity is that not enough African-Americans have the capital to own a team,” he told Barnes. “I think that some African-Americans obviously have knowledge about playing the game of football. Most NFL owners today have never really played the sport. They’ve done great in business; they know how to run a company. So maybe more athletes have to go out and show the world that we know how to run a company too.”
Smith says life is all about opportunities.
He served as a judge at the Miss Universe pageant in 2006. He surprised the world by taking home the Mirror Ball trophy for winning season three of Dancing with the Stars.
“You can be the smartest person, you can be the most gifted person, but if you’re never given the opportunity to get in the game to showcase your talent the way that it should be showcased … equal opportunity, that is … then you’re going to be discouraged. And you’re going to keep butting your head up against a wall that’s not ready to move.”
An idyllic afternoon of Little League baseball followed by pizza and Italian ice turned harrowing when two police officers in Bridgeport, Connecticut, stopped Woodrow Vereen Jr. for driving through a yellow light.
A music minister at his church, Vereen struggled to maintain eye contact with his young sons as one of the officers instructed Vereen, who is black, to get out of the car and lean over the trunk, and then patted him down. Vereen could see tears welling in the eyes of his 7- and 3-year-old sons as they peered through the rear window. He cringed as folks at a nearby bus stop watched one of the officers look through his car.
He never consented to the 2015 search, which turned up nothing illegal. The American Civil Liberties Union of Connecticut sued on behalf of Vereen, alleging that police searched him without probable cause. Last year, two years after the incident, he received a settlement from the city. His tickets — for running a light and not carrying proof of insurance — were dismissed.
Yet the stop lives with him.
Traffic stops — the most common interaction between police and the public — have become a focal point in the debate about race, law enforcement, and equality in America. A disproportionate share of the estimated 20 million police traffic stops in the United States each year involve black drivers, even though they are no more likely to break traffic laws than whites. Black and Hispanic motorists are more likely than whites to be searched by police, although they are no more likely to be carrying contraband.
Across the country, law-abiding black and Hispanic drivers are left frightened and humiliated by the inordinate attention they receive from police, who too often see them as criminals. Such treatment leaves blacks and Hispanics feeling violated, angry, and wary of police and their motives.
“You’re pulled over simply for no other reason than you fit a description and the description is that you’re black.”
Activists have taken to the streets to protest police shootings of unarmed black people. Athletes, including NFL players, have knelt or raised clenched fists during the singing of the national anthem at sports events to try to shine a light on lingering inequality.
Vereen had always told his children that the police were real-life superheroes. Now that story had to change. “Everything I told them seems to be untrue,” said Vereen, 34. “Why is this superhero trying to hurt my dad? Why is this superhero doing this to us? He is supposed to be on our side.”
The first time my now-28-year-old son was stopped by police, he was a high school student in Baltimore. He was headed to a barbershop when he was startled by flashing lights and the sight of two police cars pulling up behind him. The stop lasted just a few minutes and resulted in no ticket. It seems the cops just wanted to check him out. My son’s fear morphed into indignation when an officer returned his license, saying, “A lot of vehicles like yours are stolen.” He was driving a Honda Civic, one of the most popular cars on the road.
Shaken by cases in which seemingly routine traffic stops turn deadly, many black parents rehearse with their children what to do if they are pulled over: Lower your car window so officers have a clear line of sight, turn on the interior lights, keep your hands visible, have your license and registration accessible, and for God’s sake, let the officer know you are reaching for them so he doesn’t shoot you.
Drivers of all races worry about running afoul of the rules of the road. But blacks and Hispanics, in particular, also worry about being stopped if they are driving a nice car in a modest or upscale community, a raggedy car in a mostly white one, or any kind of car in a high-crime area. It affects everyone, from ministers and professional athletes to lawyers and the super-rich.
“It’s been more times than I care to remember,” said Robert F. Smith, 55, a private equity titan and philanthropist, when asked how often he thinks he has been racially profiled. Smith, with a net worth of more than $3 billion, is listed by Forbes as the nation’s wealthiest African-American. Yet he still dreads being pulled over.
“A very familiar feeling comes each time I’m stopped,” he said. “And that’s the same feeling I got the first time I was stopped, when I was 17 years old.”
Rosie Villegas-Smith, a Mexican-born U.S. citizen who has lived in Phoenix for 28 years, has been stopped a couple of times by Maricopa County sheriff’s deputies, who are notorious for using allegations of minor traffic violations to check the immigration status of Hispanic drivers.
In 2011 federal investigators found that the department pulled over Hispanic drivers up to nine times more often than other motorists. The stops were part of a crackdown on undocumented immigrants ordered by Joe Arpaio, the Maricopa County sheriff from 1993 to 2016.
Courts ruled the stops illegal, but Arpaio pressed ahead and was found guilty of criminal contempt in July 2017. President Donald Trump — who has stoked racial tensions by bashing immigrants, protesting athletes, and others — pardoned Arpaio the following month. Arpaio recently announced plans to run for a seat in the U.S. Senate.
The statistics on traffic stops elsewhere are spotty — neither uniformly available nor comprehensive — but they show the same pattern of blacks and Hispanics being stopped and searched more frequently than others. The disparity spans the nation, affecting drivers in urban, suburban, and rural areas. Men are more at risk than women, and for black men, being disproportionately singled out is virtually a universal experience.
A 2017 study in Connecticut, one of the few states that collect and analyze comprehensive traffic-stop data, found that police disproportionately pull over black and Hispanic drivers during daylight hours, when officers can more easily see who is behind the wheel. Many police departments have policies and training to prevent racial profiling, but those rules can get lost in day-to-day police work.
“One reason minorities are stopped disproportionately is because police see violations where they are,” said Louis Dekmar, president of the International Association of Chiefs of Police, who runs the Police Department in LaGrange, Georgia. “Crime is often significantly higher in minority neighborhoods than elsewhere. And that is where we allocate our resources. That is the paradox.”
Too often, officers treat minorities driving in mostly white areas as suspect, Dekmar said. “It’s wrong, and there is no excuse for that,” he said.
“I felt embarrassed. Emasculated. I felt absolutely like I had no rights.”
Robert L. Wilkins was a public defender in 1992 when he and several family members were stopped by a Maryland state trooper while returning to Washington, D.C., from his grandfather’s funeral in Chicago. The trooper accused them of speeding, then asked to search their rented Cadillac. “If you’ve got nothing to hide, then what’s your problem?” the trooper said when they objected to the search on principle.
The trooper made them wait for a drug-sniffing dog. As Wilkins and his family stood on the side of the highway, a German shepherd sniffed “seemingly every square inch of the car’s exterior,” Wilkins recalled. Before long, there were five or six police cars around them. At one point, Wilkins, now a judge on the U.S. Court of Appeals for the District of Columbia, noticed a white couple and their two children staring as they rode by. He imagined that they thought the worst: “They’re putting two and two together and getting five,” he said. “They see black people and they’re thinking, ‘These are bad people.’ ”
Wilkins filed a class-action suit alleging an illegal search and racial profiling, and the state of Maryland settled, largely because of an unearthed police document that had warned troopers to be on the lookout for black men in rental cars, who were suspected of ferrying crack cocaine. The settlement required state police to keep statistics on the race and ethnicity of drivers who were stopped. A second suit forced police to revamp their complaint system. Those changes brought some improvement, and racial disparities in traffic stops in Maryland were cut in half.
What lingers, though, is the indignity and anger that drivers feel over being singled out. “There’s a power that they want to exert, that you have to experience. And what do you do about it?” Smith said. “There’s an embedded terror in our community, and that’s just wrong.”
About this story: The Undefeated teamed up with National Geographic to ask people of color across the U.S. what it’s like to be racially profiled during a traffic stop, and the ripple effect such incidents can have on families and communities. This report also appears in the April issue of National Geographic Magazine and online at natgeo.com/theraceissue.
At Adidas’ 747 Warehouse St. event during 2018 NBA All-Star Weekend, The Undefeated’s Aaron Dodson caught up with Los Angeles Sparks two-time MVP Candace Parker and six-time All-Star James Harden of the Houston Rockets. This two-part series will highlight the connection both players have to Adidas.
LOS ANGELES — In the streets of Los Angeles, there’s nothing but love and respect for James Harden. Just ask Nipsey Hussle, one of the city’s most respected rappers.
Fresh off the stage at the Hollywood Palladium, where he’d performed tracks from his recently dropped Victory Lap, Hussle bumped into Harden, the face of the Houston Rockets franchise and front-runner for this year’s Maurice Podoloff Trophy, presented annually to the league’s most valuable player. The random run-in turned into an impromptu family reunion for Hussle, who hails from the Crenshaw area, and Harden, who’s from nearby Compton. The way the two chopped it up, you would’ve thought they were cousins.
“The n—a that broke the NBA record for the highest m—–f—ing contract ever went to Audubon!” said Hussle to a swarm of paparazzi, with his arm draped around the hooper’s shoulder. The MC referenced the richest contract extension in NBA history: a four-year, $228 million deal that Harden signed last summer. But Audubon?
“Y’all don’t know what that is!” Harden joked to the people behind the flashing cameras. For him, though, that word means a lot. Audubon Middle School, in Hussle’s ’hood of Crenshaw, is one of the NBA superstar’s alma maters. So when Harden returned home to L.A. for All-Star Weekend, during which he dropped his new signature Adidas sneaker, it was only right that he paid homage to the school where it all began.
As a starter in the All-Star Game, the 6-foot-5 shooting guard took the hardwood at the Staples Center wearing his Adidas Harden Vol. 2s in the “Vision” colorway, a design inspired by Audubon’s school colors but remixed to incorporate different shades of green and a glitched palm tree pattern. The shoe dropped exclusively at Adidas’ All-Star Weekend pop-up, about 8 miles from his old middle school.
The day after bonding with Hussle over Audubon, Harden made an appearance at the Adidas event, where folks awaited the moment they’d be graced by the presence of what was billed as a “special guest.” As Harden stepped foot on a basketball court primarily populated by kids from the city’s neighboring communities, the crowd went nuts — rushing from the bleachers and circling him, prompting the DJ to drop Playboi Carti’s 2017 smash hit “Magnolia” — and of course the Snapchat videos started rolling.
The track and atmosphere commenced a Milly Rock battle between Harden and a few of his fellow L.A. natives, as he swayed back and forth in a fresh pair of his new kicks, which are engineered with FORGEFIBER and full-length BOOST technology tailored to his one-of-a-kind footwork and ability to change direction on the court.
“As a kid, you always want your own shoe,” Harden told The Undefeated in the scrum. “I’ve got my Vol. 2s now, so it’s an unbelievable feeling, especially when you’ve got the support behind you.”
In this moment, Harden donned the burgundy “Ignite” colorway of the Vol. 2s, but the crowd favorite was certainly the vibrant “Vision” look, worn by countless children who surrounded him. The salmon-tinted “California Dreamin’” colorway also debuted during All-Star Weekend.
“Man … Audubon is where I learned to love the game of basketball. On the playgrounds …,” Harden said of the shoe before he was overcome by loud bellows of “M-V-P! M-V-P! M-V-P!” He finally embraced the chants by waving his hand for more and letting out a powerful roar. Back to the middle school-inspired shoe: “It’s where I fell in love with the game, and I just took it from there.”
After leaving Audubon, Harden attended Artesia High School in Lakewood, California, where he emerged as a five-star recruit and McDonald’s All-American. He starred at Arizona State University for two seasons before the Oklahoma City Thunder selected him with the third overall pick in the 2009 NBA draft. Since 2012, when a trade sent him from Oklahoma City to Houston, he’s become a six-time NBA All-Star and three-time first-team All-NBA selection, and for the past three seasons he’s been knocking on the door of becoming an NBA MVP. In 2015, Harden’s personal brand became so big that Adidas lured him away from an endorsement deal with Nike by offering a 13-year, $200 million contract.
“Adidas is everything. You see the waves that we’re creating. It’s not just basketball — it’s a lifestyle,” said Harden at 747 Warehouse St. Later that night, 21-time Grammy Award winner Kanye West, the brand’s highest-profile endorser, popped up at the event to perform. (Also of note: Since the All-Star break, it’s been reported that Adidas is “far along in negotiations” with rapper Drake, who currently has a deal with Jordan Brand.) “Adidas is changing the culture,” Harden continued. “Just taking over.”
Less than three years after committing to the brand, Harden is already one of the faces of Adidas Basketball, now in his second signature shoe. As for whether this one, the Harden Vol. 2, will help him capture the elusive MVP award?
“Easy,” Harden said with a smile. “Easy.”
Not too bad for an L.A. kid from Audubon.
For many athletes on the hardwood, clear and concise instructional basketball is key to the fundamentals of the game. And it’s no different for Special Olympic athletes who participate in unified sports.
On Saturday, 12 of these players from all over the world revealed their talents in front of fans at the NBA Cares Special Olympics Unified Basketball Game in Los Angeles. As part of the NBA’s All-Star community efforts, and joined by NBA and WNBA players and legends, the athletes were divided into two teams (orange and blue) made up of individuals with or without intellectual disabilities.
Showcasing the unifying power of sports since the first game held during the 2012 NBA All-Star Game, the NBA Cares Special Olympics Unified Basketball Game creates a diverse and inclusive environment. For more than 40 years, the NBA and Special Olympics have partnered to bring basketball to Special Olympics athletes and events across the globe.
NBA All-Star and Special Olympics Global Ambassador Andre Drummond, Los Angeles Lakers forward Kyle Kuzma, Boston Celtics forward Jayson Tatum, Lakers guard Larry Nance Jr., Sacramento Kings guard Buddy Hield, Washington Mystics forward Elena Delle Donne, Dallas Wings guard Skylar Diggins-Smith, Chicago Sky center Stefanie Dolson and legends Dikembe Mutombo and Felipe Lopez participated in a basketball clinic, which took place before the game, and some even played in the game.
Drummond recently shared his struggles in school with bullying and why his support of Special Olympics is so meaningful, in an NBA film.
More than 1.2 million people worldwide take part in Special Olympics Unified Sports competitions.
Team member George Wanjiku of Kenya finished the game with six points. The 6-foot-8 center played on Saturday’s Orange Team and was the highest scorer in the 25-point team finish. The final score was 33-25, won by the Blue Team. Wanjiku was disappointed by the loss but ecstatic, saying the day was one of the “best days of his life.”
Translated by his coach James Okwiri, Wanjiku said he saw other athletes coming to play basketball and he got interested in playing basketball because of his height and new opportunities outside of his other favorite sport.
Wanjiku is an only child who lost both of his parents at the age of 10. He was raised by his grandmother, and he saved enough money to build a home for her after working at a construction company. Playing with Special Olympics for only four years, Wanjiku enjoys watching movies, traveling and meeting new people. In 2015, he participated in the World Summer Games in Los Angeles and since then, he has gained a lot of respect and admiration in his community.
Okwiri is looking forward to coaching Wanjiku more this year.
About 1.4 million people worldwide take part in Unified Sports, breaking down stereotypes about people with intellectual disabilities in a really fun way. ESPN has served as the Global Presenting Sponsor of Special Olympics Unified Sports since 2013, supporting the growth and expansion of this program that empowers individuals with and without intellectual disabilities to engage through the power of sports.
Special Olympics athlete Jasmine Taylor finished with four points. The Florida native is a huge fan of Cleveland Cavaliers star LeBron James.
“It was good game,” she said. “I had fun playing.”
Phillipo Howery finished with four points and appreciated playing alongside one of his favorite players, Mutombo.
“It was pretty hard and crazy, but it was fun,” Howery said.
Howery is from one of the most inclusive high schools in the Arizona, if not all of the U.S. He will compete in the upcoming 2018 Special Olympics USA Games in Seattle from July 1-6.
Special Olympics coach Annette Lynch said the athletes were prepared.
“We’re only volunteer coaches. We can only come and volunteer over the weekend. So he only trains once a week,” Okwiri said. “It’s a high-performance situation. In Special Olympics, not always do the high-performing athletes become selected. I could not be more proud of them …”
The players were selected based on an application process, which included video interview submissions that included personal game highlights.
Lynch joined the Special Olympics in 1989.
“I was the first full-time woman in the sports department,” she said. “My background is certainly teaching and coaching, from junior high all the way up through Division I athletics. And I also had a three-year stint as a player on the U.S. team back in the ’60s. I brought together the player aspect, the teacher aspect, and the coaching aspect, and looking to professionalize what these athletes would get and certainly deserve. They deserve the best in coaching.
“Our goal was to showcase their skills, so that people would see what our athletes are capable of. Because they don’t, they many times speculate or they think they know, but they don’t know. We have such a range of ability level, from the superhigh level.”
According to its website, the Special Olympics is dedicated to promoting social inclusion through shared sports training and competition experiences. Unified Sports joins people with and without intellectual disabilities on the same team. In Unified Sports, teams are made up of people of similar age and ability, allowing practices and games to diversify and become more fun than challenging.