Phoenix Suns star Deandre Ayton’s new Puma shoe pays homage to Bahamas For each pair sold, Puma will donate $25 to assist relief efforts following Hurricane Dorian’s destruction of the Caribbean island

Phoenix Suns center Deandre Ayton has been quite busy the past few months. While working to build on a strong rookie campaign, during which he averaged a double-double (16.3 points, 10.3 rebounds) and was named to the NBA’s All-Rookie first team, the 7-foot-1, 250-pound big man has shifted some of his focus off the court.

Ayton hails from the Bahamas, which was recently ravaged by Hurricane Dorian, a Category 5 storm that led to a reported death toll of 53 people (and counting), with more than 1,300 people still missing and an estimated $7 billion in damage to the home country of the No. 1 overall pick in the 2018 NBA draft.

“Thank you to everyone for reaching out with their prayers and concern. It’s been a rough few days checking in on family and friends back home and thankfully everyone is OK,” Ayton, a native of Nassau, wrote on Instagram on Sept. 6, four days before Hurricane Dorian dissipated. “The damage back home is devastating and my heart goes out to my fellow Bahamians as we deal with the effects of Hurricane Dorian.”

In his Instagram post, Ayton pledged $100,000 to various relief efforts in the wake of the natural disaster and has since received support from the Suns, his teammates, local businesses, Arizona Cardinals wide receiver and future Hall of Famer Larry Fitzgerald, and now Puma.

In 2018, Ayton signed a multimillion-dollar endorsement deal as part of the German sportswear company’s return to basketball for the first time in nearly two decades. On Thursday, the brand released the Puma RS-X Deandre, Ayton’s own colorway of the 1980s-inspired silhouette. The lifestyle sneaker, which will be sold exclusively at Champs Sports for $120 a pair, marks Ayton’s first product collaboration with Puma and specifically pays homage to his native country in the design. Puma also announced that for each pair of the RS-X Deandre that is sold, the brand will donate $25 to assist relief efforts in the Bahamas.

Ahead of the shoe’s release, The Undefeated spoke with Ayton about what this moment means to him — and to the Bahamas.


How does it feel to have your first product collaboration with Puma, the RS-X Deandre?

Following Puma and wanting to be a part of Puma for a long time after growing up around the brand and wearing it at a young age, to now have my own personal shoe and design reflecting my signature style, it’s amazing. It’s a dream. It’s everything that somebody who’s in the business and industry would want. It’s a huge milestone.

How exactly did this opportunity come about?

Hard work. I worked my butt off, and with success comes individual accolades. This is one of the accolades that I accomplished.

What was the design process like, and how hands-on were you during it?

It started with the insoles. They’re like the beach. I love the beach, being from the Bahamas. The shoe also represents sand and a shore. Every time I’m in the Bahamas, I just feel free. No worry of nothing. And I have red in the shoe, which is my favorite color.

How do the colors incorporated into the design represent your home country?

There’s aqua blue, which is a part of the flag. That’s the only thing I really want to put in it to make it a magical shoe.

How important is it to you that for each pair of the shoe that’s sold, Puma will donate $25 to assist relief efforts in the Bahamas?

To have the support of a partner like Puma is awesome. I really appreciate everything they continue to do for me. This is just a huge step that they’re taking for me and my team to help out and do as much as we can for Hurricane Dorian relief.

How did you first hear about Hurricane Dorian, and what’s the past month been like for you?

My stepdad lives down there. He goes back and forth and was giving us updates about the weather and telling us to keep an eye on the hurricane. Growing up, we know what a hurricane is capable of. We know what the process of preparing for a hurricane. Sometimes the plan doesn’t go the way you want, unfortunately. So having flashbacks, it was just about sending prayers to all the families back home.

View this post on Instagram

Thank you to everyone for reaching out with their prayers and concern. It's been a rough few days checking in on family and friends back home and thankfully everyone is ok. The damage back home is devastating and my heart goes out to my fellow Bahamians as we deal with the effects of Hurricane Dorian. My family and I have been working to determine how best to support now and going forward. We’ll be pledging $100K toward various relief efforts while we continue to work through long term support with the NBA Family and my partners. We are also asking Suns fans and those in the Phoenix area to please join us Tuesday, September 10th  where we'll be working with the Suns to collect much needed supplies and donations. More details to come on time and location ASAP. Please give as much or as little as you can. Items to be collected: Toiletries, diapers, baby wipes, first aid kits, cleaning supplies, canned goods, box fans, leather work gloves, hand sanitizer, non-perishable food, water, generators (no clothes) and monetary donations. More info to come for those who can’t come out locally but wish to support. Thank you and blessing 🇧🇸🙏

A post shared by Deandre Ayton (@deandreayton) on Sep 6, 2019 at 12:05pm PDT

What specific memories do you have experiencing hurricanes while growing up in the Bahamas?

I definitely remember Hurricane Katrina. I remember my favorite tamarind tree going down in front of my eyes, and I was singing, ‘Rain, rain, go away’ with my little sister, looking outside the window. I’ve seen the rooftops of certain houses blown off, and certain objects flying in the air while the storm is going. It’s pretty wild. You see trees bending so far until they’re ready to snap. It’s a lot.

What type of support have you received from the NBA following the hurricane?

Last night, my coach, Monty Williams, donated $5,000 to UNICEF’s Hurricane Dorian relief efforts. We did a collab with Ocean 44 [restaurant]. The Suns set that up and got a dinner done. People donated about $47,000 that night, which was a huge blessing. I didn’t know it was going to be that much. To be honest, I didn’t know that many people were gonna come out. It was big. I was speechless seeing the results. And Fry’s Food Stores helped me collect and donate goods. The Valley is really supportive, and I’m just glad to have fans like this have my back.

Have any specific players helped you provide relief?

Kelly Oubre Jr. …. He’s doing a Valley Boyz [clothing line] pop-up shop here in Phoenix, and everything is going to Dorian relief. That’s something big. He surprised me with that one. He didn’t tell me. It gave me goose bumps to see how much love people have for me.

Do you plan on returning to the Bahamas?

Of course I would love to go back. But right now, I’m just focused on the season and doing what I can from here.

Looking back to last year, what made you sign with Puma when you entered the NBA?

Everybody knew what Puma was back home. And me, I wanted to be different. I grew up playing in AAU circuits like the Nike EYBL, and I knew who the superstars were with certain shoe companies. But I just wanted to be different. I wanted to go my own way and try to be the top dog of Puma hoops.

What was your first-ever pair of Pumas?

I can’t remember exactly … but the person who inspired me was Usain Bolt, watching him on TV representing Puma. I think that’s mainly how I got into it. I fell in love from there.

On Instagram, you posted a photo of you giving Usain Bolt a pair of your Pumas — what was that moment like?

You gotta ask me if I was even speaking English when I was talking to him. I was so nervous. I just told him how much he inspired me in terms of collaborating with Puma, and how much of an inspiration he is in terms of his work ethic and how he represents his country from the heart. Everything he does is from the heart, even how athletic and versatile he is.

How big is he in the Caribbean?

You might as well call him the president of the Caribbean. But he’s global. I think he’s like that everywhere he goes, to be honest.

What can the NBA expect from Deandre Ayton in year two?

Improvement. I’ve been in the lab. I can say this, I’ve never been in the gym so much my whole life.

What’s the most notable improvement you’ve made to your game?

Definitely the 3-ball. I’ve worked on it a lot, as well as bringing the ball up and handling the ball around the perimeter. I’m just really trying to take over every possession. Overall, being more dominant every game.

What’s it going to be like walking into Talking Stick Resort Arena this season in your own Pumas?

Man, they just better take a picture. I don’t care what I’m wearing … just take a picture of my feet and I’m good. I’ll just post that. … That’ll be my postgame pic.

Do you think your fellow Bahamians will like the Puma RS-X Deandre?

Most definitely! I didn’t show our flag too much, but I put our aqua blue in there and I put our beaches in there. Nice, clear blue ocean, nice sand. … They better like it!

Cardinals QB Kyler Murray might just be Nike’s next NFL superstar athlete Partnership with Nike offers endless marketing possibilities for the No. 1 overall pick in the 2019 NFL draft

NEW YORK — Kyler Murray beat one of the best marketing departments in the world to the punch.

Last November, in the thick of his Heisman Trophy-winning season at the University of Oklahoma, the 21-year-old phenom quarterback posted a photo on his social media accounts so recognizable that it didn’t need a caption. Murray re-created Bo Jackson’s iconic 1989 Nike ad down to every detail — the marbled backdrop, flexed muscles, shoulder pads and a wooden baseball bat propped up on strong shoulders.

In a creative way, Murray illustrated the undeniable connection between him and Jackson, two generational dual-sport athletes. Jackson is the only player in history to be named an All-Star in football and baseball, having played in both the NFL and Major League Baseball from 1986 to 1994 (three years before Murray was born). Yet, unlike Jackson, who became the face of Nike’s cross-training division in the late 1980s surrounding the launch of the brand’s timeless “Just Do It” campaign, Murray decided to focus on one sport. “The young man from Oklahoma,” Jackson said in January, “should just go with his heart.”

He ultimately chose football despite being selected as an outfielder by the Oakland Athletics with the No. 9 overall pick in the 2018 MLB draft. Murray agreed to a contract with the club that included a reported $4.66 million signing bonus and permission to play football at Oklahoma for one more year. During the 2018 college football season, he started at quarterback in all 14 games for the Sooners, hoisted the Heisman after throwing for 4,361 yards and 42 touchdowns and leading the team to the College Football Playoff. A month after declaring for the NFL draft, Murray took to Twitter to announce that he’d be “fully committing” his life and time to being a pro quarterback.

On the eve of the draft, before the Arizona Cardinals selected Murray with the top pick, Nike made it official, signing the dual-threat quarterback from Bedford, Texas, along with 26 players (and counting) as part of the brand’s 2019 class of NFL rookies. At Oklahoma, Murray wore Nike on both the baseball diamond and gridiron, before the school’s football program switched to Jordan Brand uniforms last year. In celebration of the new partnership, Murray rocked a Great Gatsby-themed 1-of-1 pair of Air Jordan 1 lows onstage at the draft, featuring “Nike K1″ on the tongues of each shoe.

“We admire the energy and commitment that Kyler Murray brings to the game on and off the field, and we’re excited to welcome him and the entire rookie class to the Nike family,” a brand spokesperson told The Undefeated. “We feel strongly that their dedication to the game will continue to inspire the next generation of athletes.”

Roughly 40 percent of the players in the NFL are endorsed by the multibillion-dollar sportswear company. And now Nike might just have its next superstar athlete in Murray. Within several hours after the announcement that he’d been signed, Murray appeared in his first Nike commercial — a one-minute spot depicting his journey from playing three sports as a kid to reaching the NFL.

“I think he’ll understand once he gets an opportunity to be on Nike’s campus, all the things that will be afforded to him,” free agent and five-time Pro Bowl defensive tackle Ndamukong Suh told The Undefeated at Nike’s New York headquarters ahead of the draft. “The most important thing I would tell him is, ‘Just go out there and focus on your task at hand with being a professional, and everything else will fall in line for you.’ ”

Suh’s evaluation of the young, highly touted quarterback? “He’s definitely elusive and very athletic,” Suh said. “I haven’t had a chance to truly watch him play. Maybe this year I’ll have an opportunity to hit him.”

Detroit Lions cornerback Darius Slay, another Nike athlete, has watched Murray quite a bit. And the two-time Pro Bowler and 2017 first-team All-Pro selection is already impressed.

“I think he’s gonna be a killer in this league,” Slay told The Undefeated. “I can just see his competitiveness — how he operates, how he carries himself … He’s a baseball guy, so you know he got a strong arm. And the thing about baseball players is they got great vision. To see that little ball, hit that little ball and catch that little ball at a fast pace. How this game is … I think it’s made for him.”

“Honestly, I want to be the best that ever played the game.” — Arizona Cardinals quarterback Kyler Murray

The 5-foot-10, 207-pound Murray reminds Slay of two veteran NFL quarterbacks. “He’s a more athletic Drew Brees,” Slay said, “and you can see him as the next Russell Wilson.”

Wilson — who just became the highest-paid player in the NFL after signing a four-year, $140 million contract extension with the Seattle Seahawks — is also endorsed by Nike. He and Cleveland Browns wide receiver Odell Beckham Jr. are the only Nike athletes in the NFL to have their own cleats and signature lifestyle shoes. In 2017, after Beckham Jr. signed the richest NFL shoe deal in history, Nike delivered the Special Field Air Force-1 Mid “OBJ.” He also recently teased another signature sneaker that’s on the way. And on the red carpet at the 2018 ESPYS, the Seahawks star debuted his Nike Dangeruss Wilson 1. Maybe Murray will eventually join Beckham and Wilson and get the Nike signature treatment.

“He’s gonna have his own shoe,” Slay said, “sooner or later.”

Until then, the ads will keep coming — only now he has a brand behind him to do them. The marketing possibilities surrounding Murray already seem fruitful, especially if he lives up to the dream he shared in his debut Nike commercial.

“Honestly,” Murray said. “I want to be the best that ever played the game.”