The Drake, Kelly Oubre ‘beef’ proves just how good the rapper really is Drizzy is firmly planting himself as a storyline in the NBA playoffs — and the Wizards star may just be a pawn

The Toronto Raptors are up 2-0 in their first round series against the Washington Wizards. And in those two games, Drake has finagled himself into the series’ storylines. Prior to Game 1, he engaged in Instagram comment warfare with John Wall. Exhibit A:

This led to the “God’s Plan” rapper taunting Wall from the sideline during last night’s Game 2. Exhibit B:

During the same game, Drake and third year forward Kelly Oubre crossed paths as the cameras caught the former calling the latter “a bum.” Exhibit C

Leave it to social media to recover an old Oubre tweet from 2011 where the Wizard star said the rapper had no swag—which was deleted almost immediately following Tuesday night’s game. Oubre downplayed the incident, saying the two were jawing back and forth all game. Exhibit D:

The trash talk compounds to a fascinating subplot in the playoffs that highlights court side celebrities involving themselves in the game—most recently evidenced by Dwyane Wade and comedian Kevin Hart in Game 2 of the Sixers/Heat series. But the dynamic isn’t new — the league’s greatest athlete-celebrity rivalry was Reggie Miller and Spike Lee. But let’s focus on Drake for a second. Whether you deem him a fair weather fan or not, there’s no denying his love for the NBA. There’s also no denying everything he does is with a purpose. Drake is either rap’s savviest director, an evil marketing genius or a lovechild of the two. Look no further than last week’s Atlanta episode appropriately titled “Champagne Papi.,” which even served as part of the rollout for his newest anthem “Nice For What”—which, this week, supplanted his previous No. 1 in “God’s Plan” for the top song in the country. And on Monday, he announced the title for his highly anticipated new album—Scorpion dropping in June. All the pieces matter.

His hometown Raptors are the top seed in the Eastern Conference. A potential second round matchup against LeBron James and the Cleveland Cavaliers sits on the horizon pending both advance. And his album could very well drop dead square in the middle of the NBA Finals. From Fortnite to hit TV shows, Drake has firmly entrenched himself in several culturally relevant conversations. The NBA playoffs are just his latest muse.

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