‘Black Panther’ dominance: ‘A movie can’t get to $1 billion globally without tapping into some universal truths’ The superhero epic bests even ‘The Dark Night’



As of today, Marvel’s Black Panther has crossed the billion dollar box office mark globally. The film is the sixteenth Disney Studio film to reach this milestone — and it did so in less than a month — and it’s only the fifth Marvel film to achieve this accolade. Other films that have earned this amount include The Avengers, Avengers: Age of Ultron, Iron Man 3, and Captain America: Civil War. Black Panther continues to impress financially, as it also is now the No. 9 release of all time and after this weekend, it will be the No. 2 superhero release of all time, besting The Dark Knight, which earned $535 million domestically. Black Panther has already claimed the No. 1 February debut, among other achievements, and it’s one of only 4 films to surpass $100M mark in second weekend.

“This is the first time that a movie has opened in February and made $1 billion globally,” says Phil Contrino, the Director of Media & Research for the National Association of Theatre Owners. “The notion that moviegoers will only come out in droves during the summer and the holiday season is now officially dead. Compelling content will play well at any point in the year.” Overseas, Black Panther will shoot past the $500M mark this weekend, after its Friday opening in China – the last market for the film to open in — where it grabbed a first day estimate of $22M. That the film has been able to excel — and breakdown long-held theories that films with largely black casts don’t sell in overseas markets — is remarkable.

“A movie can’t get to $1 billion globally without tapping into some universal truths. Black Panther’s emphasis on the importance of family and identity helped it transcend race, and that’s why it’s had no problem playing so well around the world,” Contrino says. “Audiences are sending a clear message that they want to see more diversity on the big screen. I really hope that five years from now we can look back at Black Panther as the moment that permanent change began.”


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