At Jordan Brand’s NBA All-Star pop-up? A working Interscope recording studio The space opens Friday and is laser-focused on the new youth culture

LOS ANGELES — If you want to cop some kicks, or lay down a hot 16-bar verse, then the Jordan Brand pop-up, called Studio 23, is the place to be during NBA All-Star Weekend 2018. Located just outside of downtown L.A. in Little Tokyo, the two-level space houses the freshest new Jordan products, as well as a music studio experience co-created with Interscope Records.

“M.J. [Michael Jordan] transcended the game of basketball into culture, into art, into music. That’s what this space is really about,” said Sarah Mensah, general manager of Jordan Brand North America. “As we look to set the higher standard of greatness, it’s about that intersection between that culture of the game of basketball and the culture of, in this case, L.A.”

The pop-up opens to the public on Friday, but Jordan has a few requirements to get in. Folks who RSVP’d through the app commonly used for the brand’s events can only enter with a valid middle school, high school or college ID. So don’t expect anybody’s moms or pops to be navigating the venue. This weekend, Jordan is dedicated to catering to the youth and embracing a new generation of the brand’s athletes, apparel and consumers.

Don’t expect anybody’s moms or pops to be navigating the venue.

In the entryway of the space hangs the official black-and-white All-Star Game jerseys, which, for the first time in NBA history — and since Nike officially launched Jordan Brand in 1997 — feature the Jumpman logo. The next room is home to a retail space, where creative customization is not only welcome but encouraged. On-site tailors and local artists are around to help tinker with the apparel: bomber jackets, hoodies, fanny packs and more.

It’s also hard to miss the “Recording In Session” sign that leads upstairs, where you’re greeted by the Jumpman logo next to the iconic Interscope “i” on the wall of an area that appears to be taken straight from the record label’s headquarters. Multiplatinum plaques, from Dr. Dre’s The Chronic to the Eminem’s The Marshall Mathers LP, are mounted around two studios, where real live producers are there, and ready, to work on tracks for anyone bold enough to enter with a pad and pen.

Oh, and don’t forget about the sneakers. Jordan’s latest releases are on display and available for purchase, including Drake’s Air Jordan 8 OVOs (in two colorways, black and white), as well as both the “Black Cement” and “Free Throw Line” Air Jordan 3s.

“It was 30 years ago that MJ did that iconic dunk from the free-throw line. There’s that group of folks that understand what the ‘Free Throw Line 3’ is all about. But this space is not just about that,” Mensah said. “This space is about the current Jordan athletes we have. Folks like Russell Westbrook, the reigning MVP, Kemba Walker, LaMarcus Aldridge, Jimmy Butler. That’s the future generation, and it’s really on us to look to those guys to really lead the future and see the new standard for greatness.”

Besides his ‘Cold Balls,’ Kevin Hart is set to pitch for Mountain Dew The global supercomedian announces partnership at NBA All-Star 2018

Kevin Hart is adding another credit to his already growing empire. Besides his hilarious new Cold Balls interview series …

Instagram Photo

The Jumanji star announced Thursday that he’s a new pitchman for Mountain Dew’s Kickstart drink. The campaign’s first video is a zany take on NBA courtside etiquette:

Hart told The Undefeated that he signed with the soft drink after receiving a co-sign from Oklahoma City Thunder point guard Russell Westbrook. “I’ve always been heavily involved with the NBA,” he said, “and I know what their involvement has been, and about the relationships they have with the other athletes. After … seeing how happy they were … and Russell said nothing but good things. It went a long way with me.”

The top 15 best Rookie Game performances in NBA All-Star history Kyrie, Kobe, Durant, Westbrook, Wall: The top rising stars (almost) always become superstars

Kobe Bryant, Kevin Durant and Kyrie Irving — before each signed million-dollar max contracts, negotiated their own lines of signature sneakers and reached superstar status, they had one thing in common. All three balled out in the Rising Stars Challenge, which in the past two decades has become the NBA’s marquee event kicking off All-Star Weekend.

In 1994, the league turned its annual Legends Game, which featured a matchup of teams of retired players, into the Rookies Game, a showcase of the NBA’s top first-year talent. By 2000, the game was renamed the Rookie Challenge, with a revamped format that included second-year players — after the 1998-99 lockout season that deprived rookies of the opportunity to play.

The Rookies vs. Sophomores structure lasted until 2012, when the league rebranded the event as the Rising Star Challenge and combined both first- and second-year players on each competing team’s roster through a draft. Now, the challenge matches American players against international players in a Team USA vs. Team World makeup that began in 2015.

Some of the best young players in recent memory have laced ’em up — from Chris Webber and Penny Hardaway in the inaugural 1994 contest to Allen Iverson vs. Kobe Bryant in 1997, and Carmelo Anthony, LeBron James and Dwyane Wade running together on the Rookie squad in 2004. In the early ’90s, the games were low-scoring affairs of fundamental basketball. But over time, they’ve become artful displays of athleticism and bravado.

As we head into 2018 NBA All-Star Weekend, which begins Friday with Lonzo Ball, Dennis Smith Jr. and Donovan Mitchell leading Team USA against Ben Simmons, Joel Embiid, Jamal Murray and Team World, these are the top 15 performances of all time from the event that’s become the All-Star Game before the All-Star Game.


1997 — Kobe Bryant

Stat line: 31 points, eight rebounds in 26 minutes

Nathaniel S. Butler/NBAE/Getty Images

On Feb. 8, 1997, the crowd at Cleveland’s Gund Arena booed when Philadelphia 76ers point guard Allen Iverson, the No. 1 pick of the 1996 NBA draft, was named the MVP of the 1997 Rookie Game over Los Angeles Lakers shooting guard Kobe Bryant, the 13th overall pick of the same draft class. Iverson led the Eastern Conference’s rookie squad to a 96-91 win with 19 points and nine assists, while Bryant propelled the West with a game-high 31 points, which set a Rookie Game record that wouldn’t be broken until 2004. Later that evening, the then-18-year-old Bryant avenged the loss and MVP snub by becoming the youngest player in NBA history to win the Slam Dunk Contest. And he did it with pop star Brandy, his high school prom date, watching him from the stands. What a way to bounce back.

2003 — Jason Richardson

Stat line: 31 points, 6 rebounds and 5 steals in 20 minutes

He was just trying to get the crowd riled up, but he has no class. You don’t do that.” This is what Carlos Boozer, then a rookie with the Cleveland Cavaliers, had to say after the 2003 Rookie Challenge, in which Jason Richardson, then in his second year with the Golden State Warriors, went “off the heezy” — that is, he threw the basketball off Boozer’s head — in the waning seconds of the game. “Fans like stuff like that — a little streetball,” said Richardson, who dropped a game-high 31 points to lead the Sophomores to a 132-112 win over the Rookies. Even more disrespectful? Richardson followed up the move taken straight from an AND1 mixtape by draining a 3-pointer in Boozer’s face to seal the game. One of the great unsolved mysteries in NBA history is how Richardson didn’t catch the hands that night.

2004 — Amar’e Stoudemire

Stat line: 36 points, 11 rebounds in 35 minutes

Is Amare Stoudemire a Hall of Famer? He certainly thinks so, but it’s an often-debated question when you look back at the now-retired big man’s 14-year tenure in the NBA. Back in 2004, however, it appeared as if Stoudemire was destined to one day be enshrined in Springfield, Massachusetts. Just watch the tape from his MVP performance in the 2004 Rookie Challenge. Stoudemire’s 36 points broke Kobe Bryant’s 1997 record (31) for the highest scoring output in the history of the game. He also dropped more points in the game than three surefire first-ballot Hall of Famers: Carmelo Anthony (17), LeBron James (33) and Dwyane Wade (22). Stoudemire’s Sophomores dominated Anthony, James and Wade’s Rookies in a 142-118 win.

2007 — David Lee

Stat line: 30 points, 11 rebounds in 24 minutes

Andrew D. Bernstein/NBAE/Getty Images

David Lee didn’t miss a single shot in the 2007 Rising Stars Challenge, which he finished as the game’s MVP with 30 points on a perfect 14-for-14 from the field to go along with 11 rebounds in only 24 minutes on the floor. Lee and the Sophomores demolished the Rookies, 155-114, even with then-second-year New Orleans Hornets point guard Chris Paul coming off the bench. Moral of the story: Lee is definitely invited to the cookout, where he’d bust your drunk uncle’s butt in some post-meal pickup.

2008 — Daniel Gibson

Stat line: 33 points on 11 made 3-pointers in 22 minutes

Jesse D. Garrabrant/NBAE/Getty Images

Shooters gon’ shoot, as the saying goes, and that’s exactly what Daniel “Boobie” Gibson of the Cleveland Cavaliers did against a team full of rookies in 2008. Coming off the bench for the Sophomores, Gibson, one of James’ most beloved teammates early in his career, took 20 shots, all of which were 3-pointers, and 11 of them fell through the net to set a record for the game. Gibson’s 33 points earned him distinction as the game’s MVP in a 136-109 win for the Sophomores. Ten years later, Gibson is no longer shooting shots but rather spittin’ bars, having retired from the NBA in 2015 to pursue a rap career. You can catch him nowadays on Love & Hip-Hop: Hollywood.

2009 — Kevin Durant

Stat line: 46 points, 7 rebounds, 4 assists in 30 minutes, 51 seconds

Ronald Martinez/Getty Images

In 2009 — with James sitting courtside between Kenny Smith and Kevin Harlan, calling the game — Kevin Durant, then 20 years old and the franchise player for the Oklahoma City Thunder, pieced together the single greatest performance in Rising Star Challenge history, with a record 46 points on 17-for-25 shooting from the field. “He’s been phenomenal. If you add a few more wins to [the Thunder’s] résumé, he’s definitely an All-Star for the Western Conference team,” James said that night before the game. After leading the Sophomores to a 122-116 win over the Rookies during All-Star Weekend in 2009, Durant was selected the following season to play in his first career All-Star Game, which he hasn’t missed since.

2010 — Russell Westbrook

Stat line: 40 points, 5 rebounds and 4 assists in 32:16

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Russell Westbrook did his best Durant impression with a 40-piece in the 2010 Rising Stars game, the year after his then-Thunder teammate Durant dropped an unprecedented 46. Yet Westbrook’s prolific performance, which he delivered after scoring a mere 12 points in the game as a rookie in 2009, wasn’t enough for the Sophomores, who fell to the Rookie team, 140-128, for the first time since 2002. Tyreke Evans might have the MVP hardware from that game on his mantel, but Westbrook straight-up balled out. He was the real MVP, if we’re keeping it 100.

2011 — John Wall

Stat line: 12 points, 22 assists in 28:56

ROBYN BECK/AFP/Getty Images

No player in the history of this game has come out and tallied more assists than John Wall did at Staples Center back in 2011 during his first season in the league. His fundamental, 22-dime MVP display paced the Rookies to a 148-140 win over a roster of Sophomores that featured Stephen Curry, DeMar DeRozan and James Harden. Pretty sure even Jesus caught a lob from Wall that night.

2012 — Kyrie Irving

Stat line: 34 points, nine assists in 27:03

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A then-19-year-old rookie, Kyrie Irving didn’t miss a single 3-pointer in the 2012 Rising Stars Challenge. We repeat — Irving, fresh off of being selected with the No. 1 overall pick by the Cleveland Cavaliers in the 2011 NBA draft, made all eight shots he took from beyond the arc as part of his 34-point MVP night that helped his team, coached by Charles Barkley, beat Team Shaquille O’Neal in the newly formatted game that mixed rosters with both rookies and sophomores. Irving’s night, however, was just the warm-up.

2013 — Kenneth Faried and Kyrie Irving

Stat lines: Kenneth Faried: 40 points on 18-for-22 from the field, 10 rebounds in 23 minutes; Irving: 32 points, 6 assists, 6 rebounds in 26:46

Denver Nuggets power forward Kenneth Faried absolutely dominated the 2013 game, with an efficient 40-point, 10-rebound outing that ended with him hoisting the MVP trophy. But let us take this moment to pour out a little liquor for Brandon Knight’s ankles, which Kyrie Irving, the 2012 Rising Stars MVP, destroyed on the hardwood at Houston’s Toyota Center. Irving caught Knight not once but twice with saucy combinations of his unrivaled handles. About a month after the game, DeAndre Jordan of the Los Angeles Clippers broke the internet after throwing down a poster dunk on Knight. It was a tough year for the young guard out of the University of Kentucky.

2014 — Andre Drummond, Tim Hardaway, Dion Waiters

Stat lines: Andre Drummond: 30 points, 25 rebounds in 28:26; Tim Hardaway: 36 points (7-for-16 from 3-point) in 24:29; Dion Waiters: 31 points (4-for-6 from 3-point) in 21:24

Perhaps the greatest sequence in Rising Stars Challenge history is the back-and-forth battle between New York Knicks guard Tim Hardaway Jr. and then-Cleveland Cavaliers guard Dion Waiters in 2014. For seven out of eight straight possessions in the final minutes of the game, Hardaway and Waiters went one-on-one, virtually operating as if there were no other players on the court. Hardaway would hit a 3 and Waiters would answer with one of his own. Hardaway would bring the ball downcourt and pull up, then Waiters would shoot from a little bit deeper. Rinse and repeat. Hardaway finished with 36 points on 7-for-16 shooting from 3, while Waiters scored 31 on a lights-out 10-for-14 from the field, including four 3s. What’s funny is neither player was named the game’s MVP. That honor belonged to Detroit Pistons big man Andre Drummond, who scored 30 points and grabbed 25 rebounds. No defense at all, but what a game.

2017 — Jamal Murray

Stat lines: 36 points (9-for-14 from 3-point), 11 assists in 20:09

Nathaniel S. Butler/NBAE via Getty Images

No player has ever been named the MVP of back-to-back Rising Star Challenges since the game was first played in 1994. Yet this year, sharpshooting second-year Denver Nuggets guard Jamal Murray has a chance to make history, after coming off the bench in 2017 to drop 36 for Team World in a 150-141 win. Can Murray be MVP again? We shall see.

The top 45 NBA Christmas Day sneakers since 1997 Christmas in the NBA is too epic for some players to wear just one pair of shoes

There aren’t too many joys in this world quite like waking up on Christmas morning, checking under the tree and finding a crisply wrapped box that stores a fresh new pair of sneakers. You know … the ones your mama swore she wouldn’t get you, so you asked Santa, just in case.

On Monday, players hooping as part of the NBA’s loaded schedule of Christmas Day games will experience a similar moment. For them, the sneaker companies with which they’ve inked endorsement deals play a kind of Santa, presenting their brand ambassadors with special edition shoes to celebrate the holiday season. Before games, boxes await at lockers, ready to be laced up and taken for a spin.

From traditional red-and-green colorways to graphics of snowflakes and snowmen to designs incorporating Dr. Seuss’ Grinch, there are truly no limits on holiday kicks design. Shoes have steadily become more and more complex, and more festive, as the ritual continues to grow and spread joy throughout the league. Starting with Michael Jordan’s Air Jordan 13s in 1997 and ending in 2016 with an icy pair of Adidas sported by Derrick Rose, these are the top 45 sneakers worn on every NBA Christmas since 1997.


1997 Michael Jordan in Air Jordan 13

Air Jordan 13

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On Christmas Day 1997, when Michael Jordan wore the white, true red and black edition of then newly released Air Jordan 13, these shoes had yet to take on their true identity. After the May 1998 release of the Spike Lee-directed coming-of-age New York hoops flick He Got Game, which featured Denzel Washington famously donning the kicks under a house arrest ankle bracelet, they came to be eternally known as the “He Got Game” 13s. Jake Shuttlesworth, Washington’s character, would’ve appreciated Jordan’s 24-point performance in a win over the Miami Heat while wearing the shoes.

1998

The NBA experienced its third lockout from July 1, 1998, to Jan. 20, 1999, as the league and its players union negotiated a new collective bargaining agreement. As a result, the 1998-99 season was shortened to 50 games, and didn’t begin until Feb. 5, 1999. No Christmas games meant no Christmas heat on players’ feet.

1999 Tim Duncan in Nike Air Flightposite

Tim Duncan

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Future Hall of Famer Tim Duncan spent his first six years in the league lacing up Nikes, and, boy, did he have a lot of dopeness to work with in that era. Duncan wore everything on the court from the Nike Foamposite One to the Total Air Foamposite Max, and of course his Air Max Duncan and Air Max Duncan 2. In 1999, he led the Spurs to victory in the biennial McDonald’s Championship, a now extinct international pro basketball cup, while sporting Nike Air Flightposites. Two months later, he dropped 28 points in them on Christmas. Duncan’s Nike days ended in 2003 when he signed with Adidas, the company with which he’d finish out his career.

2000 Ron Harper in Air Jordan 11 “Concord”Kobe Bryant in the Adidas Crazy 1

Ron Harper

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You could certainly tell that Ron Harper was a former teammate of Jordan’s on Christmas in 2000. In a game against the Portland Trailblazers, Harper, who played with the greatest of all time on the Chicago Bulls from 1995 to 1998, rocked a pair of “Concord” Air Jordan 11s, which first retroed in 2000. Meanwhile, Harper’s young superstar teammate, Kobe Bryant, broke out a silver pair of his signature Adidas Crazy 1, which features a silhouette inspired by an Audi.

Kobe Bryant’s 2010 Nike Zoom Kobe 6s, inspired by the grumpy green Dr. Seuss character, are the greatest Christmas Day sneakers the NBA has ever seen.
2001 Allan Houston in Nike Flightposite III PE

Allan Houston

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A player exclusive (PE) pair of Nike Flightposite IIIs in Knickerbocker white, orange and blue? Santa Claus (or Nike for the nonbelievers) sure did look out for Allan Houston, who dropped a game-high 34 points in a Christmas win over the Toronto Raptors.

2002 Kobe Bryant in Air Jordan 7 PE Mike Bibby in Air Jordan 17

Kobe Bryant and Mike Bibby

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A matchup within a matchup. The Los Angeles Lakers vs. the Sacramento Kings in X’s and O’s, and Kobe Bryant vs. Mike Bibby in sneakers. Bryant, a sneaker free agent in 2002 after parting ways with Adidas, wore a pair of white, purple and gold Air Jordan 7 PEs, while Bibby, a member of Team Jordan since 1999, swagged the OG black and metallic silver Air Jordan 17s. Bibby’s Kings beat Bryant’s Lakers, but which player won the clash of kicks?

2003 Tracy McGrady in Adidas T-Mac 3

Tracy McGrady

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A throwback Orlando Magic pin-striped uniform with a pair of striped Adidas T-Mac 3s — some next-level Christmas coordination from Tracy McGrady. In a 41-point afternoon against the Cleveland Cavaliers, McGrady teased the T-Mac 3s, which wouldn’t drop at retail until 2004.

2004 Reggie Miller in Air Jordan 19 “Olympics” Fred Jones in Air Jordan 13 “Wheat”

Reggie Miller

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Another display of yuletide sneaker competition, this time among members of the same team. Reggie Miller clearly took matching his shoes with his Indiana Pacers uniform to heart. Against the Detroit Pistons, he wore a special edition pair of white, metallic gold and midnight navy Air Jordan 19s, while his teammate Fred Jones went super festive and classy with a pair of “Wheat” Air Jordan 13s. Two strong pairs of shoes to have under the tree. Moral of the story: Christmas Day in the NBA is too epic for some players to wear just one pair of shoes.

2005 Kwame Brown, Lamar Odom and Smush Parker in Nike Huarache 2K5

Smush Parker

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Why not close out 2005 by wearing Nike Air Zoom Huarache 2K5s, the best performance basketball shoe of the year? That’s exactly what Lakers teammates Kwame Brown, Lamar Odom and Smush Parker did in a road matchup against the Miami Heat on Christmas. The trio complemented their dark purple road uniforms with all-black 2K5s.

2006 Dwyane Wade in Converse Wade 1.3

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In June 2006, Dwyane Wade delivered the Miami Heat their first championship in franchise history while rocking his signature Converse sneakers for the entire six-game series that ended with the shooting guard hoisting the Bill Russell Finals MVP trophy. Six months later, in a matchup between the Heat and Lakers (the NBA’s only Christmas game of 2006), Wade delivered again with 40 points while still rocking Converse — this time a pair of red and white Wade 1.3s that he debuted in the blowout Christmas day win.

2007 Kobe Bryant in Nike Air Zoom Kobe 3

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Santa Claus must’ve forgotten to pay visits to the six teams that starred in the 2007 Christmas Day games, because the sneaker heat of Christmas past went missing that year. The only shoes of note in ’07? Bryant’s high-top Nike Kobe 3s in Lakers colors. These shoes set the tone for many Christmases to come — absolute fire.

2008 Kobe Bryant in Nike Zoom Kobe 4 Christmas iD Dwight Howard in Adidas TS Bounce Commander Superman LeBron James in Nike Zoom LeBron 6 “Chalk”

Kobe Bryant

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This is where all the fun, and Christmas cheer, truly begins. By 2008, the NBA started showcasing a full slate of Christmas Day games. A bigger holiday stage sparked a movement among players and sneaker companies to seize the moment in style with vibrant-colored kicks designed through the lens of specific themes. Bryant wore a personalized edition of his Zoom Kobe 4s, and Nike also presented 100 fans with custom pairs of the shoes. LeBron James debuted his Nike Zoom LeBron 6s, inspired by his chalk-throwing ritual before tipoff of games. And Dwight Howard channeled his alter ego, Superman, in special Adidas TS Bounce Commanders. Bryant, James and Howard became the early adopters of a Christmas tradition that’s still practiced across the league today.

2009 Kobe Bryant in Nike Zoom Kobe 5 “Chaos” Dwyane Wade in Air Jordan 1 Alpha Ray Allen in Air Jordan 1 Alpha Christmas PE LeBron James in Nike Air Max LeBron “Xmas” J.R. Smith in Air Jordan 12 “Cherry” Anthony Carter in Nike Blazers

Dwyane Wade

Nathaniel S. Butler/NBAE via Getty Images

Christmas “Chaos” for Kobe in his fifth signature Nike shoe. Old school meets new school in the Air Jordan Alphas, worn by longtime Team Jordan member Ray Allen and Dwyane Wade, who left Converse in 2009 to sign with Jordan Brand. Anthony Carter in the Christmas green and red Blazers, and J.R. Smith with a cherry on top in the red-accented “Cherry” Air Jordan 12s.

2010 Kobe Bryant in Nike Kobe 6 “Grinch”

Kobe Bryant

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HOLIDAY HOT TAKE ALERT: Universal Pictures’ The Grinch, released in 2000, is the greatest Christmas movie of all time, and Bryant’s 2010 Nike Zoom Kobe 6s, inspired by the grumpy green Dr. Seuss character, are the greatest Christmas Day sneakers the NBA has ever seen. Neither declaration is up for debate.

2011 Kobe Bryant in Nike Zoom Kobe 7 “Christmas” Kevin Durant in the Nike Zoom Kobe 4 LeBron James in Nike LeBron 9 “Christmas”

LeBron James

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Cheetah print for Bryant and copper for Durant? James wasn’t about that noise. He and Nike represented the holiday to the fullest, with classic red and green on his 2011 Christmas Day kicks.

2012 Kobe Bryant in Nike Zoom Kobe 8 Dwyane Wade in Li-Ning Way of Wade (two pairs) Ray Allen in Air Jordan 18 and Air Jordan 20 “Christmas” PEs, Kevin Durant in Nike Zoom KD 5

Dwyane Wade

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In 2012, Miami Heat teammates Allen and Wade had the same idea: Wear one pair of Christmas-themed shoes in the first half, and another pair in the second. Allen pranced up and down the court in two pairs of red-and-green Air Jordan PEs — first in the 18s and then in the 20s. Meanwhile, Wade broke out two shiny pairs of his signature Li-Nings. Moral of the story: Christmas Day in the NBA is too epic for some players to wear just one pair of shoes.

Santa Claus (or Nike for the nonbelievers) sure did look out in 2001 for Allan Houston.
2013 LeBron James in Nike LeBron 11 “Christmas” Dwyane Wade in Li-Ning Way of Wade 2 “Christmas”

Lebron James

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Two shades of Christmas green on the feet of two of the “Heatles.” Teal for James, with red trim and snowflake graphics. Lime green for Wade, with red accent and a speckled pattern resembling the skin of our favorite holiday hater, the Grinch. The question is, did Wade and Li-Ning swagger-jack the Black Mamba and Nike’s iconic “Grinch” Kobe 6s? Regardless, the Grinch is the gift that keeps on giving when it comes to Christmas kicks.

2014 LeBron James in Nike LeBron 12 “Christmas Day Akron Birch” Iman Shumpert in Adidas Crazy 2 “Bad Dreams” Klay Thompson in Nike Hyperdunk 2013 PE

Iman Shumpert

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To celebrate 2014’s five Christmas Day games, Adidas unveiled the “Bad Dreams” collection, featuring four sneakers designed in funky colors and patterns, and all highlighted by glow-in-the-dark soles. The best pair? The Crazy 2s, worn by Iman Shumpert in pregame warmups, even though he didn’t suit up for the Knicks’ matchup with the Washington Wizards due to injury. Honorable sneaker design mention: Klay Thompson’s Nike Hyperdunk 2013 PEs, which featured a snowman holding a basketball on the tongue of each shoe.

2015 Stephen Curry in Under Armour Curry 2 “Northern Lights”

Stephen Curry

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Chef Stephen Curry in the “Northern Lights,” boy! Seriously, these colorful concoctions could be worn for any holiday in the calendar year, not just Christmas.

2016 Derrick Rose in Adidas D Rose 7 Christmas PE Klay Thompson in Anta KT2 Christmas PE Lou Williams in PEAK Lightning Christmas PE

Derrick Rose

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*Cue up the Gucci Mane* I’m icy, so m—–f—— snowed up (“Icy,” 2005). Derrick Rose certainly brought both the ice and the snow on his kicks for a Christmas Day game during his lone year with the New York Knicks last season. The way those colors hit the light, you’d swear Rose was hooping on the blacktop in an ice storm, not on the hardwood in the Garden.

2017

Who in the NBA will gift us with this year’s best sneakers? We’ll see what LeBron James, Kevin Durant, Joel Embiid, Kristaps Porzingis, Kyrie Irving, John Wall, James Harden, Russell Westbrook and Santa have wrapped up and ready to go for a Christmas Day complete with hoops.

A history of Christmas Day game debuts As Joel Embiid, Lonzo Ball and others make their first holiday appearances, a look back on how other stars played on Christmas

 

As it is with the NFL and Thanksgiving, the NBA is synonymous with Christmas Day. “It’s about what the fans wanna see,” says Tom Carelli, NBA senior vice president of broadcasting, “and our great storylines.”

For the past decade, the NBA has rolled out a five-game palette packed with the biggest, brightest and most talked-about names and teams. The 10 teams playing each other on Christmas Day are all playing each other on national television for the first time this season. This includes the Los Angeles Lakers, who will be playing for the 19th consecutive Christmas. The Cleveland Cavaliers and Golden State Warriors are the holiday’s main event, making them the first set of teams to play three consecutive Christmases since the Miami Heat and Los Angeles Lakers from 2004-06. Steph Curry is out for the game because of an ankle injury.

Though Carelli has a dream gig — developing the schedule for all 30 teams and, in essence, serving as the NBA’s Santa Claus by selecting the Christmas agenda — there’s a science to devising a timeline conducive to all parties. “You want to make it so it works for the overall schedule, and team travel,” he says. “We made these games priority games. … It’s an opportunity for people to see them when a lot of people aren’t at work.”

The first Christmas Day game was played 70 years ago: an 89-75 victory for the New York Knicks over the Providence Steam Rollers. And 50 years ago, the first televised Christmas game took place when ABC aired a meeting between the Los Angeles Lakers and San Diego Rockets.

Every year since, sans the lockout-shortened 1998-99 season, the NBA has become an annual Dec. 25 tradition. The Knicks, taking on the Philadelphia 76ers in the first of five games, will be playing in their 52nd Christmas Day game. Both the Knicks and Lakers are tied with the most holiday wins, 22 apiece. And in one of the weirdest facts in all of sports, the Boston Celtics (taking on the Washington Wizards in a rematch of last year’s thrilling seven-game playoff series) will be playing their first ever Christmas game at home. Of their previous 30 holiday engagements, 28 were on the road and two were at neutral sites.

Speaking of debuts, Christmas 2017 brings its own set of holiday rookies in Joel Embiid, Ben Simmons, Lonzo Ball and even veteran All-Star swingman Paul George (who never played on Christmas as an Indiana Pacer). Meanwhile, stars such as New Orleans’ DeMarcus Cousins and Milwaukee’s Giannis Antetokounmpo have to wait at least one more year. Which begs the question: How did some of the game’s all-time greats and stars of today fare on their first Christmas? Starting with the 11-time champ Bill Russell, we work our way up to Karl-Anthony Towns and Andrew Wiggins. How many do you remember?

 

Bill Russell, Boston Celtics

Christmas 1956 vs. Philadelphia Warriors (89-82, L)

Line: 6 points, 18 rebounds

Rookies (and future Hall of Famers) Russell and teammate Tommy Heinsohn didn’t have to wait long to play on Dec. 25. Russell didn’t shoot well, going 2-for-12 from the field, but his 18 rebounds were merely a preview of the dominating titan he’d become over the next decade-plus.

 

Elgin Baylor, Minneapolis Lakers

Getty Images

Christmas 1958 vs. Detroit Pistons (98-97, L)

Line: 12 points

Elgin Baylor, a rookie at the time, only mustered a dozen in his Christmas debut. The outing was an anomaly, though: Baylor finished his career averaging 27.36 points per game, the third-highest scoring average in NBA history.

 

Wilt Chamberlain, Philadelphia Warriors

Christmas 1959 vs. Syracuse Nationals (129-121, W)

Line: 45 points, 34 rebounds

Many of the feats Chamberlain pulled off will never be outshined. His 45-34 stat line during his rookie season on Christmas, however, isn’t one of them. Only because exactly two years later, in a one-point loss to the Knicks, Chamberlain put up even gaudier numbers with 59 points and 36 rebounds on Christmas. Yes, for those wondering, that is the season when he dropped 100 points in a game and averaged 50 points and 26 rebounds.

 

Oscar Robertson, Cincinnati Royals

Christmas 1960 vs. Detroit Pistons (126-119, W)

Line: 32 points, 15 rebounds, 16 assists

Seeing as how Oscar Robertson was 0.3 assists away from averaging a triple-double during his rookie season, it should come as no surprise that Rookie Oscar actually dropped a triple-double on his first holiday work trip. “The Big O” is the first of five players to register a Christmas triple-double, and he did it four times in the 1960s alone. The other four are John Havlicek (1967), Billy Cunningham (1970), LeBron James (2010) and Russell Westbrook (2013).

 

Jerry West, Los Angeles Lakers

Christmas 1961 vs. Cincinnati Royals (141-127, W)

Line: 31 points, 4 rebounds, 4 assists

In a game that featured Baylor and Robertson both going for 40 (and Robertson securing another triple-double, tacking on 12 rebounds and 17 assists), Jerry West’s first Christmas was a successful one.

 

Kareem Abdul-Jabbar, Milwaukee Bucks

Christmas 1971 vs. Detroit Pistons (120-118, L in OT)

Line: 38 points

Kareem Abdul-Jabbar was riding high on having won his first (of six) championships earlier that year. He kept that same energy heading into the very next season, despite taking a L on his very first Dec. 25 outing.

 

Julius Erving, Virginia Squires and Philadelphia 76ers

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Christmas 1971 vs. Pittsburgh Condors (133-126, W) | Christmas 1976 vs. New York Knicks (105-104, W)

Line: 27 points | 16 points, 5 rebounds

Julius Erving is the only person on this list with two Christmas debuts for two different teams in two different leagues.

 

Bernard King, Utah Jazz

Christmas 1979 vs. Denver Nuggets (122-111, W)

Line: 7 points

Fun fact: Bernard King played one season with the Utah Jazz, his third year in the league. And while his 60-point classic on Christmas ’84 with the Knicks is the greatest Christmas Day performance of all time — one of only three 50-plus-point games on Christmas in league history — this was actually King’s first.

 

Larry Bird, Boston Celtics

Christmas 1980 vs. New York Knicks (117-108, W)

Line: 28 points

Cedric Maxwell, Larry Bird’s teammate on the 1981 and 1984 title teams, said the following a few months ago: “When I finally knew how great Larry Bird was as a player, when I finally realized how great he was as my teammate, it was the day I walked into a black barbershop and I saw his picture on the wall.” Needless to say, it didn’t take long to understand “The Hick from French Lick” was about that action.

 

Magic Johnson, Los Angeles Lakers

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Christmas 1981 vs. Phoenix Suns (104-101, W)

Line: 18 points, 5 rebounds, 8 assists, 3 steals

Not only was this Magic Johnson’s holiday introduction, it was also Pat Riley’s as head coach. Riley accepted the position after Paul Westhead’s firing a month earlier.

 

Dominique Wilkins, Atlanta Hawks

Christmas 1982 vs. Washington Bullets (97-91, W)

Line: 7 points, 2 blocks

Only in his rookie season, Dominique Wilkins, the man known as The Human Highlight Reel, would have far better games than this in his Hall of Fame career. Hey, it happens.

 

Charles Barkley (Philadelphia 76ers) and Isiah Thomas (Detroit Pistons)

Christmas 1984 vs. Detroit Pistons (109-108, W, Sixers)

Line: 25 points, 11 assists, 3 steals (Isiah Thomas); 8 points, 10 rebounds (Charles Barkley)

These two future Hall of Famers made their holiday introductions at the same time. Thomas was the standard of consistency and tenacity in Detroit basketball, traits that would etch him in history as one of the two best point guards to ever play (along with Magic). Sir Charles, then only a rookie, shot only 3-for-11 from the field. His first breakout Christmas Day performance came four years later. Also, long live the Pontiac Silverdome.

 

Patrick Ewing, New York Knicks

Christmas 1985 vs. Boston Celtics (113-104, W 2OT)

Line: 32 points, 11 rebounds

Pat Riley is on record saying the biggest regret of his career is losing the 1994 Finals and not getting Patrick Ewing the title he so desperately sought. We forget how truly transcendent Ewing’s game was. In so many ways, he lived up to the unreal New York hype that met him when he was selected by the Knicks as the first pick in the 1985 draft out of Georgetown. For instance, as a rookie, he led a 25-point comeback against Bird and the Celtics, who would eventually capture their third title of the decade months later.

Michael Jordan, Chicago Bulls

Christmas 1986 vs. New York Knicks (86-85, L)

Line: 30 points, 3 rebounds, 5 assists, 6 steals, 2 blocks

Michael Jordan’s first Christmas special is actually one of the holiday’s all-time great games. In a contest that went down to the wire, Ewing capped off his second consecutive Yuletide classic with a game-winning putback. Needless to say, Jordan would eventually extract revenge against the Knicks — over, and over. And over. And over again.

 

Scottie Pippen, Chicago Bulls

Christmas 1990 vs. Detroit Pistons (98-86, W)

Line: 14 points, 8 rebounds, 6 assists, 3 steals

While you-know-who carried the bulk of the offense for the Bulls with 37 points and eight rebounds, Scottie Pippen’s first Christmas would be a sign of the immediate future for him and the Bulls. After three consecutive postseason defeats at the hands of the “Bad Boy” Pistons, the Bulls finally exorcised their Detroit demons months later when Chicago swept Motown en route to its first of six titles in the ’90s.

 

David Robinson, San Antonio Spurs

Christmas 1992 vs. Los Angeles Clippers (103-94, W)

Line: 21 points, 12 rebounds

What was going on in America around the time David “The Admiral” Robinson played on his first Christmas? Dr. Dre’s The Chronic was the new kid on the block. And Bill Clinton was less than a month away from his first presidential inauguration.

 

Hakeem Olajuwon, Houston Rockets

Christmas 1993 vs. Phoenix Suns (111-91, L)

Line: 27 points, 13 rebounds, 6 assists, 3 steals, 4 blocks

Everything came together for The Dream in the 1993-94 season. He played in his first Christmas Day game. Despite the loss, Hakeem Olajuwon stamped himself as an all-time great by winning the 1994 MVP and his first of two titles in a series that would forever link Olajuwon and O.J. Simpson.

 

Shaquille O’Neal and Penny Hardaway, Orlando Magic

Christmas 1993 vs. Chicago Bulls (95-93, L)

Line: 18 points, 5 assists (Hardaway) | 20 points, 11 rebounds (O’Neal)

Jordan was off pursuing his baseball dreams. Meanwhile, Pippen was in the midst of his finest individual season and showing that while he was, perhaps, the greatest co-pilot of all time, he could lead a team as well. Shaquille O’Neal and Penny Hardaway nearly walked away victorious — until Toni Kukoc’s floater put the game on ice.

Gary Payton and Shawn Kemp, Seattle Supersonics

Christmas 1994 vs. Denver Nuggets (105-96, L)

Line: 16 points, 3 rebounds, 4 assists, 3 steals (Payton) | 10 points, 4 rebounds, 2 blocks (Kemp)

The previous season, Gary Payton, Shawn Kemp and the Seattle SuperSonics won 63 games and lost in five games to Nuggets. The series’ defining image is Dikembe Mutumbo’s emotional celebration in the deciding Game 5. Seven months later on Christmas Day, the Nuggets again got the best of the Sonics.

Bonus: This was also our very own Jalen Rose’s first holiday as a working man. A rookie then and future member of the All-Rookie team, Rose came off the bench with eight points and three assists.

 

Grant Hill, Detroit Pistons

Christmas 1996 vs. Chicago Bulls (95-83, L)

Line: 27 points, 8 rebounds

Individually, Grant Hill’s Christmas debut went well. But his Pistons were no match for the Bulls, led by near triple-doubles from Pippen (27-8-8) and Dennis Rodman (11-22-7). The Bulls won 69 games and their fifth title of the decade six months later.

Kobe Bryant, Los Angeles Lakers

Christmas 1996 vs. Phoenix Suns (108-87, W)

Line: 0 points, 1 rebound

Kobe Bryant’s playing time fluctuated during his rookie season. Sometimes he’d start. Sometimes he’d hardly play — like 21 Christmases ago, when he only logged five minutes. He more than made up for it, as he eventually became the all-time leading Christmas scorer with 395 points.

Tim Duncan, San Antonio Spurs

Christmas 1999 vs. Los Angeles Lakers (99-93, L)

Line: 28 points, 9 rebounds

This was the Spurs and Lakers’ first meeting since San Antonio swept Los Angeles the summer before. The result of that postseason journey was Tim Duncan and Gregg Popovich’s first title together. Mr. Consistent, who captured his first title in the strike-shortened ’98-’99 season, was as dependable as ever in his first Christmas game despite taking a loss. Current Spurs superstar Kawhi Leonard was 8 years old at the time.

Reggie Miller, Indiana Pacers

Christmas 1999 vs. New York Knicks (101-90, W)

Line: 26 points, 3 rebounds, 4 assists

Speaking of reunions, Knicks-Pacers on Dec. 25, 1999, was the first time the two had seen each other since this happened. As a member of the 1987 draft, Reggie Miller didn’t play on Christmas until a full 12 years later. It’s only right that Miller’s first Christmas win, even on an off shooting night (6 of 16 field goals), came against his best friend Spike Lee’s favorite team.

Tracy McGrady, Orlando Magic

Christmas 2000 vs. Indiana Pacers (103-93, L)

Line: 43 points, 9 rebounds

An incredibly fascinating “what if” in NBA history is how differently careers would have panned out if Tim Duncan had signed with Orlando in the summer of 2000. Imagine a combo of Tracy McGrady and Timmy, both of whom hadn’t even hit their primes. Disgusting. McGrady’s time in Orlando was largely spent carrying teams on his back, but one thing’s for certain — he delivered more than Santa Claus on Christmas. In three Dec. 25 games, McGrady averaged 43.3 points.

Allen Iverson, Philadelphia 76ers

Christmas 2001 vs. Los Angeles Lakers (88-82, L)

Line: 31 points, 8 rebounds, 4 assists

It’s pretty crazy to realize this is the last Christmas Day game the Philadelphia Sixers had until Simmons’ and Embiid’s debuts this year. Especially when Allen Iverson still had a few good seasons (scoringwise) before leaving Philly in 2006.

 

Vince Carter, Toronto Raptors

Christmas 2001 vs. New York Knicks (102-94, L)

Line: 15 points, 3 rebounds, 2 assists, 3 steals

By the winter of 2001, Half Man-Half Amazing was widely accepted as one of the more must-see spectacles in all of sports. Months earlier, Vince Carter and Iverson squared off in an incredibly riveting seven-game shootout that has since gone down as one of the greatest playoff series in NBA history. Unfortunately, though, his inaugural Dec. 25 didn’t bring that same energy.

 

Paul Pierce, Boston Celtics

Christmas 2002 vs. New Jersey Nets (117-81, L)

Line: 27 points, 6 rebounds

The truth is Jason Kidd, Kenyon Martin, Richard Jefferson and the New Jersey Nets were The Grinch who stole Boston’s Christmas 15 years ago. They held Beantown to 32.4 percent shooting as a team. But at least The Truth did his thing.

Dirk Nowitzki, Dallas Mavericks

Christmas 2003 vs. Sacramento Kings (111-103, W)

Line: 31 points, 14 rebounds, 5 assists, 3 steals, 3 blocks

While we’re pretty sure he didn’t bring his patented “work plate” with him to the arena 14 years ago, our favorite German OG, Dirk Nowitzki, feasted on Chris Webber and the Kings.

LeBron James, Cleveland Cavaliers

Christmas 2003 vs. Orlando Magic (113-101, L in OT)

Line: 34 points, 6 assists, 2 steals

Neither team was great, recordwise, but every game during LeBron James’ rookie season (much like for his entire career) was must-see TV. James’ first Christmas was an instant classic, as the young phenom battled one of the game’s best scorers in McGrady. James exhibited the all-around potential that would make him an international megastar, but he was no match that day for McGrady’s 41 points, 8 rebounds and 11 assists.

Dwyane Wade, Miami Heat

Christmas 2004 vs. Los Angeles Lakers (104-102, W in OT)

Line: 29 points, 10 assists

As you can see, Dwyane Wade’s first Christmas was fruitful and he played a significant part in the win. Yet, even the young superstar played a supporting role to the game’s unavoidable storyline — O’Neal’s first game back in Los Angeles since he and Bryant’s very ugly and public divorce in the summer of 2004. Wade, though, is the all-time leader in Christmas Day wins with 10 and is set to make his 13th holiday work outing, tying him for second-most ever behind Bryant’s 16.

 

Kevin Durant, Seattle Supersonics

Christmas 2007 vs. Portland Trail Blazers (89-79, L)

Line: 23 points, 6 rebounds, 4 assists, 2 blocks

It was supposed to be a holiday matchup between the top two picks in the 2007 NBA draft: Greg Oden and Kevin Durant. But Oden’s season-ending knee surgery three months earlier derailed those plans. Unfortunately, the theme would go on to define the two selections for the remainder of their careers — Oden as one of basketball’s greatest “what ifs” and Durant as one of the game’s greatest, period.

Kevin Garnett and Ray Allen, Boston Celtics

Christmas 2008 vs. Los Angeles Lakers (92-83, L)

Line: 22 points, 9 assists (Garnett); 14 points, 3 assists (Allen)

In their first meeting since Boston’s 2008 title, capped off with the Celtics’ 39-point destruction in Game 6, the two storied franchises resumed their rivalry nine Dec. 25s ago. The Lakers’ win was Phil Jackson’s 1,000th. But even more fascinating, after more than a decade in the league for both Kevin Garnett and Ray Allen, Christmas 2008 was both The Big Ticket and Jesus Shuttlesworth’s first.

 

Dwight Howard (Orlando Magic) and Chris Paul (New Orleans Hornets)

Christmas 2008 (88-68, Magic W)

Line: 12 points, 15 rebounds, 3 blocks (Howard); 12 points, 4 rebounds, 4 assists (Paul)

CP3 and D12 earned gold medals months earlier in Beijing at the 2008 Olympics as members of the “Redeem Team.” But neither young superstar exactly made the grandest impression on his first Christmas. Don’t expect a similar outing from Paul this year, though.

 

Carmelo Anthony, Denver Nuggets

Christmas 2009 vs. Portland Trail Blazers (107-96, L)

Line: 32 points, 9 rebounds, 4 assists

Carmelo Anthony in a Nuggets uniform feels like a distant memory. His near double-double on Christmas would’ve been enough for a Denver win had it not been for Brandon Roy’s 41. ‘Melo is averaging 33.2 points in five Christmas games, the highest among all players who have played in four or more games on Dec. 25.

Chris Bosh, Miami Heat

Christmas 2010 vs. Los Angeles Lakers (96-80, W)

Line: 24 points, 13 rebounds

Bosh never played on Christmas while playing in Drake’s hometown. That quickly changed once he joined the Miami Heat. Bosh’s grown man double-double seven years ago helped lead the charge on the “Big Three’s” first Dec. 25 extravaganza. His other two superstar brothers put in work as well: Wade with 18 points, 5 rebounds and 6 assists and James with 27 points, 11 rebounds and 10 assists.

 

Russell Westbrook and James Harden, Oklahoma City Thunder

Christmas 2010 vs. Denver Nuggets (114-106, W)

Line: 19 points, 4 assists, 3 steals (Westbrook); 21 points (Harden)

Now is time for the occasional reminder that the Oklahoma City Thunder had three of the current top 10 players in the world on their team at one point. Two of them are MVPs — and James Harden could very well complete the trifecta this season. Oh, and Durant went for 44 in this game, in case you’re wondering.

Stephen Curry, Golden State Warriors

Christmas 2010 vs. Portland Trail Blazers (109-102, W)

Line: 4 points (2 of 15 field goals, 0-for-5 on 3s), 11 assists

Despite this horrible day at the office, it’s safe to say that Stephen Curry guy turned out halfway decent at this professional basketball thing. A year later, his fellow “Splash Brother,” Klay Thompson, made his Christmas debut in a 105-86 opening-night loss (due to the shortened season) against the Clippers. Thompson had seven points off the bench.

 

Kyrie Irving, Cleveland Cavaliers

Christmas 2014 vs. Miami Heat (101-91, L)

Line: 25 points, 4 rebounds, 3 assists

It still feels weird to refer to Kyrie Irving as “the former Cav.” But that’s exactly what he was three years ago when the new-look Cavaliers traveled to Miami for James’ first trip back to South Beach since returning to Cleveland.

John Wall, Washington Wizards

Christmas 2014 vs. New York Knicks (102-91, W)

Line: 24 points, 6 rebounds, 11 assists

Sure, the Knicks were absolutely pathetic headed into this game with a record of 5-26. But that doesn’t mean John Wall’s Christmas debut was any less nasty to watch.

 

Kawhi Leonard, San Antonio Spurs

Christmas 2013 vs. Houston Rockets (111-98, L)

Line: 13 points, 7 rebounds

This has absolutely nothing to do anything, but the Leonardo DiCaprio classic The Wolf of Wall Street also hit theaters this same day. So that’s a perfectly good excuse if you happened to miss Kawhi Leonard’s first Christmas.

 

Anthony Davis, New Orleans Pelicans

Christmas 2015 vs. Miami Heat (94-88, L in OT)

Line: 29 points, 15 rebounds, 4 assists, 4 steals, 3 blocks

Anthony Davis did most of his damage in the first half with 20 points, 10 rebounds and 3 blocks. Both teams barely shot 40 percent for the game, but it was Bosh and Wade, the remaining two of Miami’s “Big Three,” who’d ultimately leave a lump of coal in Davis’ Christmas stocking.

Kristaps Porzingis, New York Knicks

Christmas 2016 vs. Boston Celtics (119-114, L)

Line: 22 points, 12 rebounds

With Anthony in Oklahoma City now, the stage is set for Kristaps Porzingis to cement his New York legacy more on Christmas as the main attraction in a city full of them.

 

Karl-Anthony Towns and Andrew Wiggins, Minnesota Timberwolves

Christmas 2016 vs. Oklahoma City Thunder (112-100, L)

Line: 26 points, 8 rebounds (Towns); 23 points, 3 rebounds

The year 2017 marks the second consecutive year the Wolves work on Christmas, this time traveling to Los Angeles to take on the Lakers. While both of the team’s young stars played well in last year’s loss, the addition of All-Star swingman Jimmy Butler may just change the result this time around.

LeBron and his Cavs. #HoodieMelo. Beyoncé. How we successfully reclaimed the hoodie. It’s a hoodie nation, and the spirit of Trayvon lives on

Trayvon Martin wanted a snack. So he threw on a gray hoodie and headed out for some Skittles and a sweet tea. Thirty minutes later, Martin was dead, shot down by neighborhood watch volunteer George Zimmerman. The story of race, violence and death immediately dominated headlines. But soon the story became that hoodie. The narrative shifted from the racism that led Zimmerman to follow Martin in the first place to a piece of apparel as justification for killing a black person.

Hoodies, quite frankly, are cool as hell. And there are so many iconic black figures who wore hoodies and made them look badass. Tupac Shakur as Bishop in 1992’s Juice, staring daggers at Omar Epps’ Q in the climactic elevator scene. Raekwon in the Wu-Tang Clan’s 1993 video for “C.R.E.A.M.” Even now, Odell Beckham Jr. flaunts his hoodie looks on Instagram, and there’s always Beyoncé’s viral hoodie GIF.

But the hoodie also functions beautifully as Grocery Store Run chic. A comfortable hoodie with sweatpants and sneakers is my uniform for late-night milk runs, or dropping the kids off at school. It’s about not letting anyone see me sweat — ironic, considering the warmth of the hoodie. But the hoodie is a way to still look polished and casual while on the run so I don’t shame my momma by going outside in a wrinkled T-shirt. Black men have to keep our respective cools in public no matter what, and the hoodie gives the impression that I’ve got it together even if I don’t. It’s a look that Kanye West has perfected: the calculated image of having just thrown something on while still looking like a billion bucks, all thanks to the hoodie.


“I am urging the parents of black and Latino youngsters particularly to not let their children go out wearing hoodies … I think the hoodie is as much responsible for Trayvon Martin’s death as George Zimmerman was.” — Geraldo Rivera

On March 23, 2012, just three weeks after Martin was killed, Rivera went on the air and said Martin’s choice to wear a hoodie, and the politics of that choice, was his death sentence. The idea being, of course, that hoodies were associated with criminals. That people of color wearing hoodies were putting themselves in positions to be stereotyped because hoodies were associated with criminal activity because of their function of obscuring the faces of stick-up kids and graffiti artists. And being stereotyped as dangerous meant being followed by volunteer neighborhood watch guys and being killed for looking suspicious.

Of course, the notion of hoodies contributing to Martin’s death is nonsensical. Martin Luther King Jr. was wearing a shirt and tie when he was assassinated. Michael Brown was wearing a T-shirt when he was killed in Ferguson, Missouri. Seven-year-old Aiyana Jones. Emmitt Till. Alton Sterling. Medgar Evers. James Chaney. Laura Nelson. An unending list of black people killed for being black. No hoodies in sight. Hoodies never had anything to do with Trayvon Martin’s death. It was and has always been about the color of the skin the hoodie covered.

The hoodie, for white tech billionaires, represents a cocky nonchalance, indicating they’re not willing to change for anyone.

Want proof? Just look at how the hoodie is perceived by many white tech bros in Silicon Valley. Mark Zuckerberg proudly boasts that his closet is full of gray tees and hoodies. And when he ruffled old-school Wall Street investors for wearing his iconic hoodie to pitch sessions for the Facebook initial public offering in May 2012, just three months after Martin was killed, it was a sign that Zuckerberg was sticking to the edgy persona that made him and Facebook popular in the first place.

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30-for-30 Podcast: Hoodies Up
The story of a protest photo taken in 2012 by LeBron James, Dwyane Wade, and the Miami Heat. Reported and hosted by Jody Avirgan.

The Washington Post, at the time, had a strong defense of Zuckerberg’s attire: “Just like its close cousins the gray T-shirt and the sneaker, the hoodie gives Zuckerberg a way to sartorially wink that he doesn’t like to answer to anybody and that he’s not losing his ‘hacker’ street cred.” The hoodie, for white tech billionaires, represents a cocky nonchalance, indicating they’re not willing to change for anyone. A far cry from the terror the hoodies can instill when worn by teenage black kids.

Rivera would later offer a halfhearted apology for his original hoodie comments, but the damage was done. Twitter was just 5 years old when Martin was killed, and black voices on Twitter weren’t yet as sophisticated with regard to shaping narratives. So when Rivera made his remarks, he was able to lead a discussion about exactly what hoodies had to do with how much danger black people were putting themselves in. The hoodie became a symbol of danger for black people who didn’t need any more reasons to put themselves in any danger around racists.

That’s when LeBron James and the Miami Heat stepped in. On March 23, 2012, the four-time NBA MVP gathered his team together for an Instagram photo. The entire roster donned hoodies, heads down, obscuring their faces. The caption read #WeAreTrayvonMartin #Hoodies #Stereotyped #WeWantJustice. The statement was monumental. James, by donning the hoodie, showed that he was unafraid to speak up.

Black America has been working to reclaim the hoodie as simply a piece of clothing representative of our culture while also making sure the teenager’s story isn’t lost. On this season of Insecure, Yvonne Orji’s Molly wore a hoodie emblazoned simply with the word “TRAYVON.” During the NBA offseason, Carmelo Anthony was tearing up pickup games in gyms across the country. In the clips, Anthony is making just about every shot, and terrorizing defenders. And he’s wearing a hoodie.

The viral clips gave birth to the moniker #HoodieMelo, the mythology being that his hoodie gives him superpowers — and that he’d be better off wearing it during games. Anthony’s hoodie isn’t an overt political statement, it’s just what he wants to wear on the court. And his lighthearted take shows just how far we’ve come in reclaiming the hoodie.

And of course, the hoodie isn’t just relegated to gyms or to work as a symbol of nonchalance. It’s high fashion. The Wall Street Journal has pieces about the Rise of the High-End Hoodie. GQ offers tutorials on how to dress down suits by wearing hoodies while counting down the 31 best hoodies of a given year. At New York’s Fashion Week, hoodies are on display via Kanye West’s Yeezy Season, Rihanna’s Fenty x Puma, DKNY and more.

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Russell Westbrook wore a Reclaim Vintage “World Tour” yellow hoodie against the Warriors in January. He wore the $98 piece with a white hat, tattered jeans and sneakers. And now Nike has fitted athletes with hoodies to wear while they’re on the bench during games. At any given moment during the course of an NBA game, any number of players can have their hoodies on their heads as they watch from the bench or celebrate with their teammates. To show how far we’ve come with hoodies, the style move was initially pretty innocuous. However, Stephen A. Smith did sound an alarm.

“I don’t know why the hell Nike made these damn uniforms that have hoods attached to it by the way,” he said on the Oct. 24 episode of his radio show. “You got a lot of those white folks in the audience that’s gonna think this is Trayvon Martin being revisited. And I’m not joking about it. The bench is no place for someone to be wearing hoodies.” J.R. Smith wasn’t having any of it.

Nike has fitted athletes with hoodies to wear while they’re on the bench during games.

The problem with Stephen A. Smith’s logic here is that he’s echoing the language of Rivera and the masterful narrative shift that made the Trayvon Martin story about hoodies when it’s really about race in America. And who’s to say it’s a bad thing to remind white America of the black boys and girls in this country killed because of the color of their skin?

It’s hard to fault any black person for wanting to take the hood down at night when he feels endangered. Because in an era where we see people who look like us gunned down almost daily, it makes sense to take every precaution. But the hoodie as justification for death is pure misinformation. Blackness is the issue, always has been. But the hoodie has moved beyond simply being about Trayvon Martin because Trayvon Martin was — and, in spirit, is — far more than the hoodie he wore that night.

How the NBA does the weirdest, wildest, most soulful Halloweens, ever From as far back as 1998 — and from as recently as last night — the NBA (and friends) take dressing up seriously

Whether it’s Michael Jordan as a knitting granny in 1992 or LeBron James as Prince in 2015, Halloween and the NBA go together like a weekend binge-fest and bomb snacks. Let’s look back — and let’s look at this weekend.

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Paul Pierce as Rick James

Juan Ocampo/NBAE via Getty Images

 

How Michael Jordan’s original starting five — from Ray Allen to Michael Finley — became Team Jordan’s first stars Before Russ, Kawhi, Melo, CP3 and Jimmy Buckets, Jordan Brand got its start with All-Stars and future champions

Oct. 15, 1996, will forever be ingrained in Ray Allen’s memory. It was the night he met Michael Jordan for the first time. A young player like Allen viewed Jordan as a god in a league that had already deemed him the greatest of all time. As Jordan chased his fifth NBA title that year, he brought with him a $33 million contract, the richest in team sports history. Off the court, Jordan had brought in millions of dollars for Nike through the sale of his signature Air Jordans, the single most important line of sneakers to hit the market. Yet, as Jordan began looking toward life after basketball, he needed the help of Allen, and others, to continue to make his mark on the business world and the culture.

A 21-year-old rookie, and four months removed from being selected with the No. 4 overall pick in the NBA draft, Allen entered a matchup between his Milwaukee Bucks and Jordan’s Chicago Bulls at the United Center. He’d face his hero, the man from the posters Allen hung on his wall as a kid, in an exhibition game. “I’m intimidated,” recalled the future Hall of Famer, now 42, “because I’m not supposed to be in this moment. I’m supposed to be on the other side, watching and cheering for him. I’m like, ‘You know how many times I rooted for him to destroy whoever was on the other end of the floor? Now I gotta beat him? Now I gotta stop him?’ Now I’m this kid in this position … thinking, ‘Is this situation, this moment, too big for me?’ ”

Before tipoff, Allen and Jordan walked out onto the hardwood, met at half court and shook hands. “ ‘What’s up, Ray?’ Welcome to the NBA,’ ” Allen remembers Jordan saying. “I was like, ‘Man … Michael Jordan knows my name.’ ”

Jordan actually knew Allen quite well. He was the one who’d decided which shoes the rookie wore on his feet that night — and for most of his NBA career. Months before this pregame moment, Allen backed “out of a deal with FILA,” he said, to sign with Nike. The company planned on giving Jordan his own brand and imagined Allen as the young face of a fresh new line of products. So, in his first encounter with Jordan, Allen took the court in Team Jordan Jumpman Pros — the first sneakers designed outside of the Bulls superstar’s signature Air Jordan line.

“I was like, ‘Man … Michael Jordan knows my name.’ ”

“I was the one guy in the league who had Brand Jordans on my feet,” Allen said of his rookie season. “But I didn’t know how connected and linked in M.J. was with what was going on … if it was the company, or if he was making all the decisions. Not yet did I understand what the Brand Jordan meant, or what it was.”

M.J. had in fact selected Allen to be the first player to endorse Jordan Brand, which wouldn’t officially launch until September 1997. His Airness, however, imagined a whole squad of ambassadors representing his brand in the NBA. As a reflection of his own skills, style and swag, he wanted to build “Team Jordan” — and every team needs a starting five.


In 1997, before playing a single minute in the NBA, Derek Anderson traveled to Nike headquarters in Beaverton, Oregon, ready to be pitched a potential endorsement deal. “I had no idea who I was meeting,” he says now. “I thought I was meeting with Nike itself, because I didn’t know anything about the Jordan Brand.” He finally got to a boardroom, “ … and there’s Michael Jordan. He says, ‘Hey, D.A., how’s it going?’ and I’m thinking, ‘Wow, Michael Jordan actually knows who I am.’ ”

His Airness sat before the now-retired NCAA and NBA champion Anderson, having done his research on the 22-year-old prospect. Anderson played only 19 games during his senior year at the University of Kentucky before tearing the ACL in his right knee, so Jordan asked about the progress he’d made in his recovery, and Anderson informed him that he could, once again, throw down windmill dunks. The conversation soon turned into an offer from Jordan that Anderson couldn’t refuse.

Derek Anderson (right) of the Cleveland Cavaliers drives against the Golden State Warriors on Dec. 3, 1997, at Oracle Arena in Oakland, California.

Sam Forencich/NBAE via Getty Images

“The way I worked hard, and how I fought back from the adversity of my injury, he really appreciated that, and wanted me to be a part of the Jordan Brand family,” said Anderson, who the Cleveland Cavaliers took with the 13th overall pick in the 1997 draft. “I gave him a, ‘Yes, sir, absolutely … I would be honored.’ It wasn’t even a thought process.” Anderson had previously met with Converse but turned down the opportunities discussed there. He also canceled the rest of his scheduled visits with other shoe companies.

Eddie Jones, then a third-year shooting guard with the Los Angeles Lakers, found himself up for endorsement renegotiation with Nike after rolling with the sneaker giant for the first few years of his NBA career. In hopes of luring the 1997 All-Star (the first of three such honors) who played in the glamorous Hollywood market, Reebok, Adidas, FILA and PUMA all went after Jones. Yet the bidding war came to a screeching halt once Jordan came calling.

“When the best player on the planet, the best player to have a basketball in his hand, really wants you to be a part of something, I mean, you jump onboard,” said Jones, now retired and living in Florida.

Allen’s All-Star Milwaukee Bucks teammate Vin Baker also joined the mix (Baker struggled with alcohol over the course of his All-NBA and Olympic gold medal-winning career, but now sober, he coached this summer at a Massachusetts summer camp). Michael Finley of the Dallas Mavericks began hearing rumors swirling around the league about a master plan that Nike and Jordan had cooking.

“My agent called me,” Finley remembered, “and said, ‘Michael Jordan and his reps are starting their own Jordan Brand and want to know if you want to be a part of it.’ I was like, ‘C’mon, man. That’s a no-brainer. Of course.’ To have M.J. pick you as one of the originals, that’s an honor. It was just us five … our own little fraternity.” (These days, Finley, an assistant vice president of basketball operations for the Dallas Mavericks, is something of a film producer.)

“The goal was to hopefully find athletes that had a little bit of Michael in them.”

Jordan, the alpha and omega of the basketball universe at the time, had handpicked and created an eclectic group of players in his own image to put on for the new brand. “The goal was to hopefully find athletes that had a little bit of Michael in them. In our mind, Michael was the greatest at what he did, and he was great because he did so many things really well,” said former Jordan Brand product director Gentry Humphrey, now vice president of Nike Golf footwear. “And while you may never find that one guy that has the complete package, you can find a little bit of some of those things in several athletes.”

A pure shooter in Allen, a high-flying, acrobatic athlete in Anderson, a Swiss army knife guard in Jones, a skilled stretch four in Baker, and a versatile swingman in Finley — together, they formed Team Jordan.

“Everyone brought something different, but everyone brought something from him. Everything from us was an entity of M.J.,” Derek Anderson said. “It’s almost like we were his kids. Like every kid has genes from his parents, we were a genetic build of him.”


On Sept. 9, 1997, Nike officially announced the launch of the Jordan Brand.

“A sub-brand of NIKE, Inc. the JORDAN brand is a pure, authentic basketball brand of premium, high-performance basketball footwear and apparel inspired by the performance legacy, vision and direct involvement of Michael Jordan,” reads the third paragraph of Nike’s press release from this historic day. “The brand will carry the Jumpman logo and will be packaged together to make its retail debut on November 1 for the Holiday ’97 season.”

Never before in the history of sports had a player, not to mention an African-American one, “entered into a solo venture on such a sweeping scale,” according to a Chicago Tribune report published the day the brand debuted in 1997.

“I have been involved in the design of everything I have worn from Nike since we began our relationship in 1984,” Jordan said at the introductory news conference in New York. “The launch of the Jordan Brand is simply an extension of that process.”

The Air Jordan logo is displayed at a Jordan promotional event July 31, 2001, in Harlem, New York.

Mario Tama/Getty Images

More than a decade had passed since Nike signed Jordan before his prolific rookie season and released his first signature sneaker, the timeless Air Jordan 1.

“I always felt like Jordan was its own brand, and I approached it that way,” said iconic Nike shoe designer Tinker Hatfield, who believed the move that catapulted Jordan into his own stratosphere of the sportswear industry was long overdue. “Jordan’s shoes were as advanced as possible for the best player in the world, but also were a little more sophisticated and with … nicer materials,” continued Hatfield, who’s crafted some of Jordan’s most legendary shoes, starting with the Air Jordan 3s that dropped in 1988.

“I placed Jordan on a pedestal in my own mind, like it was its own separate brand. I was actually the one who thought up the Jordan Brand in the first place,” Hatfield makes clear, “and tried to pitch that numerous times over the years and didn’t get anywhere with it, until it finally did happen. I’m glad it did.”

Nike celebrated the momentous occasion with a huge launch party at NikeTown in New York. The guest list was loaded with stars from all walks of the culture. NBA Inside Stuff host Ahmad Rashad emceed the event, attended by everyone from Sheryl Swoopes, Kym Hampton and Dawn Staley, to rhythm and blues singer Kenny Lattimore, musical groups BLACKStreet and A Tribe Called Quest, and actors Kadeem Hardison and Damon Wayans. “It was like All-Star, Grammys and Emmys all mixed up into one,” Finley remembered.

From day one, everyone wanted a piece of Jordan Brand, which analysts projected to generate more than $300 million in worldwide revenue in the fiscal year 1998 (the Air Jordan line alone raked in $70 million in sales for Nike in fiscal 1997). On Nov. 1, 1997, the Air Jordan 13s, the first shoe under the Jordan Brand umbrella, were released at $150 a pair. The brand’s first Team Jordan sneakers, the Jumpman Pro Quicks and Jumpman Pro Strongs, wouldn’t hit until May 1998. Until then, Jordan entrusted only Allen, Anderson, Jones, Baker and Finley to wear them on the court, and to promote Jordan Brand in its inaugural NBA season.

“The brand was big before I even knew it,” Derek Anderson said. “It took off that way.”


At the end of the NBA calendar, when the season finally ends, players partake in the annual ritual of cleaning out their lockers at their home arenas. During his first season with Team Jordan, after the playoffs ended with Karl Malone, John Stockton and the Utah Jazz sweeping the Lakers in the Western Conference finals, Jones recalls arriving at The Forum in Los Angeles a little late.

By the time he got there, boxes of his Jordans were missing. And the ones that were left? Jones’ teammates were already calling dibs — and mustering up the courage to see if they could get Jones to come up off of his shoes. “I swear, every guy that wore a size 13, size 14, they were like, ‘Eddie, man, I gotta have these. I didn’t want to take them without you knowing, but can I have them?’ ” said Jones, one of two members of the original team to ever get his own signature Jordans: 1999’s Jumpman Quick 6 and 2000’s Jumpman Swift 6. The brand also gave Baker the Jumpman Vindicate in 1999. “I gave them so many sneakers that day, it was crazy. I had no sneakers by the time I left.”

To get a pair of even Jumpman sneakers in the early days of the brand, you had to go through one of the members of Team Jordan. “As original endorsees of the brand, we had exclusive rights to shoes that [other players] didn’t have, and shoes before they hit the market,” Finley said. “We had the ups on guys who considered themselves sneakerheads in the league, whether it was teammates or opponents. Even referees commented on my shoes at the jump ball.”

Eddie Jones (second from right) of the Los Angeles Lakers passes against the Utah Jazz in Game 3 of the Western Conference finals played on May 22, 1998, at the Great Western Forum in Inglewood, California.

Andrew D. Bernstein/NBAE via Getty Images

This was the era before the brand diversified its color palette, so most Air Jordans released in a combination of red, black and white, the team colors of the Chicago Bulls. Yet, for Team Jordan’s Jumpman sneakers, the brand blessed its ambassadors with pairs in their own team colors. Lakers purple and gold for Jones; Cavs sky blue for Anderson and Mavs royal blue for Finley; Bucks purple and green for Allen; and white and black Pro Strongs, with SuperSonics green, red and yellow accent, for Baker, who was traded from Milwaukee to Seattle a few weeks after the brand launched.

“I always feel very humble about being having been with Jordan Brand since day one.”

“Most people were like, ‘I want THAT color right there.’ I had colors that were against what was normal in the market, and what people would see in shoe stores anywhere in America. It created a fervor for wanting those shoes,” Allen said. “The ball kid used to come in the locker room almost every game and say, ‘Hey, so-and-so wanted to know if you could send him your shoes.’ ”

The requests didn’t only come from hoopers.

“Fat Joe literally chased me down from the time I started. That dude, he would be on my heels for shoes,” Anderson said of the Terror Squad rapper from the Bronx, New York (who in 2016 opened up his own sneaker store, which was greenlit by Michael Jordan).

Jones has his own stories: “I remember Usher asking for some sneakers!”

When they weren’t rocking exclusive Jumpmans in the late 1990s and early 2000s, Team Jordan members could be seen on the court in custom, player exclusive (PE) Air Jordans, especially after Jordan retired for the second time in 1999 and not many players were wearing his retros on the court. Jones, who landed with the Miami Heat in 2000 after a trade, received red and black Air Jordan 13s with “E. Jones” inscribed across the tongue.

Ray Allen (right) of the Boston Celtics dribbles down the court wearing a pair of green and gold Air Jordan 11s on Dec. 31, 2010, at the TD Garden in Boston.

Steve Babineau/NBAE via Getty Images

Anderson loved playing in low tops, so he persuaded Jordan and the brand to make him low Air Jordan 11 Space Jams and Concords. Finley’s PE Air Jordan 16s, with “FIN 4” on the lace cover, became such a go-to shoe in his arsenal that players across the league thought they were his own signature Jordans. Baker also wore PE 16s, as well as PE Air Jordan 9s with his No. 42 on the heel. Allen’s extensive collection of PEs could fill a museum. His favorites? The green, white and gold, and red, white and gold Air Jordan 11s that the brand presented him to honor his two career NBA championships in 2008 with the Boston Celtics and 2013 with the Miami Heat.

“I gave him a, ‘Yes, sir, absolutely … I would be honored.’ It wasn’t even a thought process.”

Nowadays, there’s of course a new Team Jordan, featuring Carmelo Anthony, Chris Paul, Jimmy Butler, Kawhi Leonard and Russell Westbrook, who all get the PE Air Jordan treatment like their predecessors. In the Oklahoma City Thunder’s opener to the 2017-18 NBA season, Westbrook took the floor in a pair of PE Air Jordan 32s, a little more than a month after signing a 10-year extension with Jordan Brand. The reigning NBA MVP struck the most lucrative deal in the company’s history on Sept. 13, almost 20 years to the day that Nike hosted the event to announce the launch of the Jordan Brand.

Westbrook is the new face of the now billion-dollar brand’s Team Jordan, which all began with Michael Jordan’s first pick in 1996, Ray Allen.

“I always feel very humble about being having been with Jordan Brand since day one,” said Allen. “For me, long term, it ended up being one of the best decisions I made in my career.”

The other original members would say the same. All five took a leap of faith when Jordan asked them to be a part of his vision. And the rest is history.

“We were young kids who admired M.J. so much. He was our mentor, and was putting this thing together,” Jones said. “We knew it was going to be big, only because it was him. Whatever he does, it kind of works out … it’s always big. And everybody wanted to wear Jordans.”