LOS ANGELES — At the intersection of hoops and hip-hop, one thing has always been the case. “We all think we supposed to be in the league,” the legendary MC Snoop Dogg professes, “just like all NBA players think they supposed to be rappers.”
So the godfather of West Coast rap approached Adidas about creating a special event for 2018 NBA All-Star Weekend. And at #747WarehouseSt — the brand’s two-day All-Star experience, which mixes fashion, sport and music — his vision came to life, via the first annual East Coast vs. West Coast hip-hop celebrity game. The two teams featured only artists, and were coached by none other than Snoop and Atlanta hip-hop star 2 Chainz.
“What happened was, I was sitting back at home watching the [official] celebrity game, trying to figure out a way to put something together … where we could have a good time, and it was only rappers,” said Snoop at news conference before Friday’s game — which he pulled up to an hour late with his fellow coach 2 Chainz, who came with a lit blunt in hand as well as his 4-year-old French Bulldog, Trappy Doo. “So I hit my nephew 2 Chainz up, and told him what I was thinking. He came in with a few ideas, and we matched these ideas together.”
— Aaron Dodson (@aardodson) February 16, 2018
Snoop’s roster boasted the likes of David Banner, Chris Brown, K Camp, Chevy Woods, and himself, of course, while 2 Chainz rolled with a squad that included Trinidad James, Young M.A., Wale and Lil Dicky. Originally listed as a player for the East squad, Quavo of the Migos pulled out at the last minute to take his talents to the NBA’s official Celebrity All-Star Game, during which he dazzled the crowd with an MVP performance.
“My roster was based sheerly off the way artists walked. If you’re onstage going back and forth, there’s a sort of athleticism to it,” said 2 Chainz, who served as strictly the coach of the East, having broke his leg last July. Snoop’s general manager skills followed a more traditional scouting approach. “A lot of the people on my team, I played with him, or I’ve played against them, in [other] celebrity games,” he said. “I’m just a fan of rappers that love the ball.”
— adidas (@adidas) February 17, 2018
The rappers-turned-hoopers took to the multicolored court, named after Pharrell, in custom Adidas jerseys that all appropriately featured the word “Rapper” on the back. Actor/comedian Michael Rapaport and rapper Fat Joe served as the AND1 Mixtape-inspired on-court commentators of the contest, from which Snoop’s West team emerged victorious. New York Giants wide receiver Odell Beckham Jr. even made an appearance on the court. He’s a Nike-endorsed athlete, but on this afternoon, he couldn’t resist experiencing this cultural moment, brought to the people by Adidas.