OAKLAND, Calif. (AP) Confetti began to fall and the Golden State Warriors thought they had pulled off a wild opening-night win.
- What up, gang? Hope your weekends went well.
me arriving for black panther opening night pic.twitter.com/vcW5qthVhr
— Astead (@AsteadWesley) October 16, 2017
The new trailer for Black Panther is pretty incredible. As a matter of course, this film is already one of the most hyped of 2018, and with each new piece of footage that drops, the streets get even more needy. Chadwick Boseman and company set the internet on fire on Monday, yours truly included. Here are the details, but let me just say this: the handshake. THE DAP GAME. I’m going to be using that handshake until I die. And aside from the unabashed blackness of this film and its cast, it looks like a genuinely great film to come.
The fallout from Harvey Weinstein’s ouster has been widespread. Aside from all the big-name Hollywood stars we’ve heard come out with stories of sexual harassment and assault, a more populist social media movement to highlight the problems has been sparked on social media. The #MeToo hashtag has been a way for women to note that they have been victims, thus pointing out exactly how widespread this issue is. Actress Alyssa Milano was one of the first to share it, and countless others have since joined in to share their pain.
My sister is a vegan. For lack of a better term, it’s a whole thing. Because if you’re willing to eat every meal inside your house, or have the money to be perusing random eateries at all hours of the day looking for things to eat, that life ain’t easy. But, as time goes on, the eating-out option tends to grow in variety and availability. Meaning, if you really wanted to find a vegan spot to spend most of your time and energy, you certainly could. That said, vegan joints are still a tad quirky. This story interviewing vegan restaurant workers about vegans is hilarious.
The NBA starts Tuesday. In case you missed it, it was quite the offseason in these streets, meaning that Tuesday’s game between the Cleveland Cavaliers and Boston Celtics is going to be nothing short of fantastic. More personally, I’m excited that my Washington Wizards are back on the court, having had an offseason with little to no drama, outside of an injury. The Golden State Warriors are obviously the Vegas favorite to win the championship, but you never know, y’all. The Spurs are outchea trying to sign a contract extension for LaMarcus Aldridge, so it’s a whole new world.
Coffee Break: Look, some criminals are stupid, while others just choose to use their talents for unorthodox things, which not many of us can necessarily appreciate. One such individual is this guy in Texas, who for the better part of a decade was hijacking fajita deliveries from a restaurant. What a dude.
Snack Time: So, Jussie Smollett appeared as Langston Hughes in the movie Marshall. Apparently he liked the role so much that they’re making an entire other movie with the same cast.
Dessert: Do you need a life coach? The Rock should do just fine.
Randy Moss didn’t always need a football field to put his inhuman speed on display. All he really needed was a treadmill, and a few spectators.
During one workout at a Florida gym back in the early days of his NFL career, the young Minnesota Vikings wide receiver pushed the limit of human athleticism. His training circuit began with a 15- to 20-second treadmill sprint at 15 mph, which Moss and a friend who joined him completed with ease. Next came 17 mph. They both jumped on and, for about 10 seconds, busted out another run.
Then Moss did something crazy: He upped the speed to 19 mph. “F— that, I’m done with this,” one spectator recalls Moss’ friend saying before tapping out. Moss, however, completed the rep and kept going. He cranked the treadmill to an unfathomable 21 mph and prepared to make his move. While holding on to the rails, Moss planted one foot on the machine’s foundation and used his other foot to judge just how fast the belt circulated as he nailed his timing down. The gears in his brain synced with the mechanics of his body.
“He jumps on and whips out 21 mph, just hauling a–,” said the aforementioned spectator, Gentry Humphrey, product director for Jordan Brand at the time. “Just watching him do that, to me, he was a freak of nature … purely a super freak.”
Humphrey can’t recall the exact date or time of year that the treadmill incident unfolded before his eyes, but he does know it took place sometime between 1999 and 2000, within the phenom wideout’s first two NFL seasons. During this period, Humphrey spent as much time as he possibly could with Moss while in the process of designing Moss’ first signature shoe: the Air Jordan Super Freak.
“I realized,” said Humphrey, “that Randy was very, very different.”
In 1999, two years after Nike and Michael Jordan came to terms on Jordan Brand, Moss — then 22, and coming off a monster rookie season — became the first football player to sign an endorsement deal with Jordan Brand. “Jordans were a basketball shoe, but when I came into the league, I was still infatuated by Nike shoes and Jordan shoes,” says Moss now. “My first year, I was just pulling Jordans off the rack and lacing them up.” And playing in them.
Remember, by this point in 1999, Michael Jordan had already retired from the NBA for the second time in his career and had shifted his focus to the business world. In his early formation of Team Jordan, His Airness wanted to branch out from creating products solely for basketball, so he signed New York Yankees All-Star shortstop Derek Jeter to represent the brand through baseball and light heavyweight world champion Roy Jones Jr. to represent boxing. For football, Moss was his guy.
“I just wanted to pay tribute to Michael,” Moss said. “But at the same time, I looked at the shoes and I was like, ‘Oh, those would look good with my uniform.’ ”
Originally, Jordan Brand’s plan for Moss didn’t include a signature shoe. Instead, he was envisioned as the face of products set to be rolled out as part of a cross-training division. Two factors contributed to a change of plan. First, Humphrey took a look at some of the NFL’s fields and the type of shoes players needed to flourish on them.
“A lot of athletes at the time that were playing on AstroTurf were using basketball shoes,” said Humphrey, who’s now Nike’s vice president of footwear for profile sports. “They were using nubby-bottomed outsoles to really get the traction that they needed on the field. I looked at it as an opportunity to create a new silhouette for training by using that nubby bottom.”
The second factor was simple: Randy Moss was too athletic, and too much of a superstar-in-the-making, to not have his own shoe. At 6-foot-5 and 210 pounds, Moss gave defenses matchup nightmares. “With 4.25 speed in the 40-yard-dash … an impressive 39-inch vertical leap and huge hands with tentacle-like fingers that rarely drop passes,” is how The Associated Press’ Jim Vertuno put it in 1997. That was the year Moss emerged as a Heisman Trophy finalist at Marshall University with 90 catches for 1,647 yards and a Division I-A single-season record 25 receiving touchdowns. “Nobody,” Ball State coach Bill Lynch said of Moss after he caught five touchdown passes against his team in 1997, “in America can cover him.”
The Minnesota Vikings selected Moss with the No. 21 overall pick in the 1998 draft, and what the franchise quickly realized it got in him was a football player in a basketball player’s body. Before the start of his rookie season in Minnesota, Moss — a two-time basketball Player of the Year at DuPont High School near his hometown of Rand, West Virginia — flirted with the idea of trying out for the Minnesota Timberwolves and eventually playing in both the NFL and NBA. “I don’t think so,” said Vikings president Roger Headrick in June 1998. “Overlapping seasons.”
In his first year of pro football during the 1998-99 season, Moss recorded 69 catches for 1,313 yards (third most in the league behind Green Bay’s Antonio Freeman and Buffalo’s Eric Moulds) while grabbing an NFL rookie-record 17 touchdown passes, earning him a trip to the Pro Bowl and NFL Offensive Rookie of the Year honors.
“The things that he did on the field, the way he ran past people, the way he caught things,” Humphrey says, “he was like the Michael Jordan at the wide receiver position. I think that was kind of the obvious.”
After that record-setting rookie season, Humphrey and Team Jordan embarked upon the 16- to 18-month development process of Moss’ first shoe, seeking to incorporate every aspect of his life, training habits and style of play into the design. “ ‘All right, Gent! What do we got today?’ ” Humphrey remembers Moss animatedly saying in his Southern accent as he took the wide receiver through initial concepts and updated samples. “It was almost like watching a kid at Christmas … how much fun he had designing his first shoe.”
Moss knew exactly what he wanted to call the shoes he’d soon be donning on the field. “He’s the one that kind of came to us and told us that he had been given the name ‘Super Freak,’ ” Humphrey said. It was a moniker that Moss picked up during his high school days in West Virginia, and one that stuck with him through college and into the NFL.
To personify Moss’ freak-of-nature identity, especially after that otherworldly treadmill workout, Jordan Brand attempted to channel the wide receiver’s blazing speed into the shoe. Moss, in Humphrey’s mind, moved as fast as fire, leading the designer to test a metallic-sheen, flame-retardant material on the Super Freak as a unique play off the patent leather featured on the Air Jordan 11s. Humphrey, who began contributing to Jordan designs in 1990 with the Air Jordan 5, also toyed with a material worn on the uniforms and footwear of race car drivers. But because of bonding issues, neither material made it to final production. After trial and error, Humphrey finally found something with the stability and durability to match the tempo at which Moss moved.
“The great thing about someone who is so frickin’ fast is … we always found ourselves using analogies and inspiration that represented speed to show what Randy was all about,” Humphrey said. “We wanted to provide a product that could ultimately give people a piece of the Randy dream.”
By July 25, 2000, in the brief section of a St. Paul Pioneer Press story published at the start of Minnesota Vikings training camp, the last line read, “Randy Moss debuted his new cleats. The high-topped, black cleats are called the ‘Super Freak.’ They will be commercially available soon.” With the arrival of his first signature shoe, which he wore throughout his 77-catch, 1,437-yard and 15-touchdown 2000-01 season, Moss lived and breathed the “Super Freak” persona that matched his fresh new Air Jordans.
“I mean, they call me ‘Super Freak,’ ” Moss told a reporter after making a 39-yard game-winning catch in a 31-27 win over the Buffalo Bills on Oct. 22, 2000. “Ain’t nobody out there that can really do it like myself.”
It was Jan. 6, 2001, in an NFC divisional-round playoff matchup between the Minnesota Vikings and New Orleans Saints at Minneapolis’ Metrodome. For the game, Humphrey designed Moss a custom pair of purple and yellow Air Jordan 11s, with his No. 84 emblazoned on the heel of each shoe. But everywhere Moss turned on the AstroTurf field, a different player was sporting his signature Super Freaks — from his Vikings teammates, most notably veteran wide receiver Cris Carter, to Saints opponents, including wide receivers Joe Horn and Jake Reed, as well as running back/return specialist Chad Morton.
“About eight to nine guys had my Super Freak shoe on,” said Moss. “I’m sitting there thinking like, ‘Wow.’ It was kind of overwhelming to see some of the guys with my shoe.” During an era when Jordan Brand had just begun to expand outside of hoops, Moss had sparked a cultural movement in the NFL that witnessed players taking the field in Jordan cleats on grass and Jordan basketball shoes on AstroTurf.
“He was definitely the right guy for Jordan Brand at the right time,” Humphrey said. Soon, the league witnessed Donovan McNabb, Charles Woodson, Warren Sapp, Marvin Harrison and Michael Vick join the exclusive Air Jordan-rocking football fraternity that Moss founded. Nearly two decades later, that family has grown to include Jamal Adams, Dez Bryant, Corey Coleman, Michael Crabtree, Thomas Davis, Joe Haden, Malik Hooker, Melvin Ingram, Alshon Jeffery, DeShone Kizer, Jalen Ramsey, Jordan Reed, Golden Tate and Earl Thomas as active NFL players endorsed by Jordan Brand.
Yet, Moss still remains in a league of his own as the only football player in history to have his own signature Air Jordans — first with the Super Freak and then with the “Mossified,” released in 2001.
“You still got guys out there wearing Jordans, but it started with me,” Moss said. “I don’t know who it’s going to end with, but I am happy to say that I did start that trend.”
Miami Dolphins offensive line coach Chris Foerster — a wild boy — recorded himself snorting multiple lines of white powder off his desk, telling a woman who is not his wife, “I miss you a lot” and that he wishes he could snort the white powder with her but “you have to keep that baby,” and letting the woman, a Las Vegas model, know he wishes he could lick the white powder off her private parts. A Texas official who last month referred to two black prosecutors as “a couple of n—–s” rescinded his resignation letter from Friday because, according to an assistant district attorney, “he is unstable.” Philadelphia 76ers center Joel Embiid earned a $148 million contract for 31 days of work in three years. Studio executive Harvey Weinstein begged his Hollywood friends to “send a letter … backing me, getting me the help and time away I need, and also stating your opposition to the board firing me” before he was eventually fired by the board of The Weinstein Company. The vice president of diversity and inclusion at Apple, which took four years to make black emojis, said that “there can be 12 white, blue-eyed blond men in a room and they’re going to be diverse too.” Former NFL head coach Mike Ditka, who is 77 years old and not a reader of books, said that “there has been no oppression in the last 100 years that I know of.”
Former NFL receiver Steve Smith Sr., making clear that he respects “my elders,” told Ditka to “go sit ur dumb a$$ down somewhere.” President Donald Trump, known tax expert, threatened to “change tax law” for the NFL despite the league dropping its tax-exempt status two years ago. The president also challenged Secretary of State Rex Tillerson to an IQ contest. A Texas high school, still not quite getting it, will change its name from Robert E. Lee High School to Legacy of Educational Excellence High School, or LEE High School. In news that will affect absolutely no one because surely no one visits that site, hackers have attempted to spread malware through adult site Pornhub. The Colorado Springs, Colorado, police used a robot to blow a hole in the house of a man who had fired a gun in response to a 13-year-old boy … breaking a tree branch. Fox News host Sean Hannity, who welcomed former Fox News host Bill O’Reilly on his show two weeks ago, called out liberals for their “massive, inexcusable hypocrisy” in light of the sexual harassment allegations against Weinstein, a longtime Democratic donor. Complex Media, reinventing the wheel, gave former adult entertainer Mia Khalifa and former gun-toting NBA player Gilbert Arenas an online sports talk show. Media mogul Oprah Winfrey, laughing at us poors, once deposited a $2 million check at a bank just to do it.
Oklahoma City Thunder forward Carmelo Anthony yells, “Get the f— out of here” when he grabs rebounds. Fans of hip-hop artist Eminem, known for controversial lyrics depicting rape, substance abuse, domestic violence and anti-gay slurs, have finally had it with the rapper after he dissed Trump during a BET rap cypher. New Boston Celtics guard Kyrie Irving, who will be in for a rude awakening after his first bad game in the city, said moving to Boston is “playing in a real, live sports city.” Weinstein, currently accused of sexually harassing or assaulting over a dozen women over the past 30 years, is somehow “profoundly devastated” that his wife of 10 years announced she is leaving him. Dallas Cowboys players, drawing a line in the sand, played Eminem’s freestyle rap, in which he calls Trump a “b—-,” and rapper YG’s “FDT,” an acronym for “F— Donald Trump,” in the team locker room after a meeting with owner Jerry Jones regarding kneeling during the national anthem. Secretary of the Interior Ryan Zinke, working for an administration that approved the Dakota Access pipeline, invoked “native Indians” while arguing against the removal of Confederate monuments, saying that “when you try to erase history, what happens is you also erase how it happened and why it happened and the ability to learn from it.”
Oakland Raiders running back Marshawn Lynch said it would be an “unfair advantage” to play tennis against Serena Williams, and when asked if it was because Williams was pregnant, Lynch responded, “No, n—a, that it’s Serena Williams, m—–f—–.” Texas A&M, Jay-Z-level shooting out of its league, is interested in poaching head coach James Franklin from 6-0 Penn State. Michael “Thriller Eyes” Jordan says he smokes six cigars a day. Russian agents, who have apparently never heard of Grand Theft Auto, used Pokémon Go to “exploit racial tensions” in America ahead of the 2016 presidential election. Trump supporters Diamond and Silk responded to Eminem’s anti-Trump freestyle with their own, telling the rapper to “stop crying like a baby and a little b—-.” The owners of the home featured in Breaking Bad have erected a 6-foot-high fence because fans of the former AMC show keep throwing pizzas on their roof. Jane Skinner Goodell, the wife of NFL commissioner Roger Goodell and an apparent Kevin Durant fan, has been using an anonymous Twitter account on websites like NBC Sports and ESPN.com to defend her husband. The makers of adult films SpongeKnob SquareNuts and Strokémon announced plans to create an erotic spoof of popular adult cartoon Rick and Morty aptly called … well, you can guess. Rep. Jim Lucas (R-Indiana), an idiot, thinks journalists should be licensed like gun owners because “if I was as irresponsible with my handgun as the media has been with their keyboard, I’d probably be in jail.”
The Jacksonville Jaguars defensive backfield is deciding between “Alcatraz,” “Pick-fil-a” and “Jackson 5” for its new nickname. Online residential rental company Airbnb, an alternative to hotels, will open its own apartment building to be used for tenants to rent out their space, much like hotels. NFL Hall of Famer O.J. Simpson, fresh out, is already, ironically, doing memorabilia signings. New York Giants coach Ben McAdoo, leading a team that was 0-5 when it had the best receiver in the league, is somehow flummoxed that “there is nobody giving us a chance in hell to win” their next game. Jones, the Cowboys owner who told his players they were forbidden from kneeling during the anthem, said running back Ezekiel Elliott, accused of domestic violence, was not treated “in a fair way” after being suspended by the league. Hip-hop artist Waka Flocka Flame, who once said that if he could go back and finish high school he would study geometry, and is definitely black, said, “I’m damn sure not black. You’re not gonna call me black.”
Well, Thursday was another radio day and it was a fun one, up until the baseball game, that is. We did it live from Bluejacket, a brewery in D.C., near Nationals Park. Friday I’ll be on Around The Horn. Didn’t win Thursday, tho.
— d. Watkins (@dwatkinsworld) October 12, 2017
If you’re poor, your life just got harder. President Donald Trump is cutting back health care subsidies for low-income people, which feels like a move simply designed to stick it to anyone who wanted to believe that actually helping Americans was a reasonable way to operate. Basically, it means that far fewer people can afford to be insured now, and that, in turn, means that more people will die. Why this is happening, no one seems to know. But, POTUS is soldiering on with it nonetheless.
Gambling is addictive. This is a fact of life that’s ruined men’s lives, careers and families. So, when you live your whole life with tales of gambling gone wrong and romanticized stories of folks who got to the top then it all came crashing down, you might want to avoid the act all together. This goes for many things that were once at the top of the food chain in the American consumer model. Cars, houses, you name it. And when those industries fail, we blame millennials. And now, you guessed it, millennials are killing the lottery.
Shahid Khan is not afraid to speak his mind. The Jacksonville Jaguars owner, who had previously tried to buy the then-St. Louis Rams, was speaking about his fellow owners at an executive conference this week and let a couple of things fly. When the topic changed to the president, Khan referred to him as a divider, which is an interesting thing to do, considering where the league is on the whole with the administration. What’s interesting is that he actually donated $1M to Trump’s inauguration effort, too.
So, the NBA is garbage. That’s according to Michael Jordan. Yes, that one, the one who owns the Charlotte Bobcats. In an interview with Cigar Aficionado, which on its own is genuinely awesome, the Chicago Bulls legend said that 28 out of 30 teams in the league are garbage. Presumably, the two non-garbage teams he’s talking about are the Golden State Warriors and the Cleveland Cavaliers. Mind you, he doesn’t own either of those teams, meaning he’s calling his own team garbage. Jordan is such a savage.
Coffee Break: We’ve all seen Get Out. We all understand just how intense, brilliant and forward-thinking the film truly was. This is the kind of thing that is discussed at length in movie classes. Now, imagine you’re sitting in class, discussing this film and boom, Jordan Peele walks in. Yeah, that actually happened.
Snack Time: If you’re important, you have official portraits commissioned. And when you’re superimportant, the Smithsonian does it. So, guess who’s getting some new portraits? Correct: the Obamas.
Dessert: Go ahead and get your weekend started with Gucci Mane’s new album, Mr. Davis, his second of 2017.
Jeremy Lin’s velvet-gloved clapback at Kenyon Martin for his Instagram rant calling Lin out for his new dreadlocks brings to light an interesting paradox for black culture in America. Is black culture separate and distinct from American culture? Or is it an integral part of the patchwork quilt that makes up the country’s culture, and thus open and available to all?
Martin’s remarks suggest that unless you are black, you aren’t allowed to actively partake of and participate in black culture. Those who do run the risk of being accused of cultural appropriation.
What exactly is cultural appropriation?
Wikipedia defines cultural appropriation as the adoption of the elements of one culture by members of another culture. It is sometimes portrayed as harmful and is claimed to be a violation of the collective intellectual property rights of the originating culture.
I don’t buy into the notion of cultural appropriation as defined above. Cultural mockery — the exploitation of a culture for the benefit of members of another culture, or to the detriment of the members of the culture itself — is something else and should be called out and avoided at all cost.
Black culture, though rooted in Africa, was born and raised on the plantations, sharecropping fields, urban ghettos and segregated communities of America. It developed and emanated from the spaces and places where black folks found themselves. From the pitch-dark days of slavery to the shadow of emancipation and the dawn of desegregation, these communities gave birth to what we now know and celebrate as black culture. Other than Native American, Alaskan and Hawaiian culture, it is the only culture that was developed on these shores and as such should be open to all to celebrate as American.
One thing standing in the way of this is the color line. Race can be divisive and often creates clear lines of demarcation in our country. Our history has proven that we can’t win when the battle lines are drawn according to race. However, we may have a chance with culture.
Whereas culture may come from one group of people of a common ethnic or racial group, it doesn’t have to be exclusive to that group. And when handled right, it can become a place from which we can all find common ground.
If we move some of the discussions that we have around race to one of culture, then we may be able to find a mutually beneficial way of solving some of the problems we face. That’s not to say that we should ignore race or make the false declaration that we are living in a post-racial society. However, where the issue of race can often be divisive, culture doesn’t have to be.
Martin made the mistake of conflating race and culture, which are not one and the same. I was reminded of this a day before his infamous Instagram post.
I was at a group dinner in San Francisco. I was seated next to a Chinese woman and her Jewish husband. About 15 minutes into the dinner, she looked at me and asked, “What are you?” I smiled and said, “What do you mean, what am I?” She said, “What is your ethnicity?”
I told her that I was black, and went on to tell her that my mother was Hawaiian and my father was African-American. I told her that while I was ethnically mixed, I was culturally black and was raised in a black neighborhood in the South. I don’t have any real cultural connection to the Hawaiian blood coursing through my veins other than my middle name, Kimo (Hawaiian for James).
She was stunned and revealed to me that while she is ethnically Chinese, she was born and raised in Hawaii and as a result considered herself to be, at least in part, culturally Hawaiian. From a cultural standpoint, she was infinitely more Hawaiian than me.
Just because she is not ethnically Hawaiian doesn’t mean that she can’t access or claim the culture that she was raised in. And just because I am — and know little about the culture and have never visited the island, by the way — doesn’t mean that I have some right to call her out for her adoption of “my” culture as a part of her own.
Later that evening, I told her and her husband that I have spent the last 20 years in the service of black culture as an executive for black arts and cultural institutions and as a small-business owner. I told them that I traveled extensively and have been to every continent except Antarctica. The one thing I find almost everywhere I visit is a significant amount of the American culture these people abroad appreciate and identify as American comes directly from black culture. The big difference is that they don’t see a distinction. They simply see it as American culture.
The problem is many white people in our country don’t see the totality of American culture that is exported and enjoyed by the rest of the world as an extension of themselves as Americans. Conversely, some blacks in America don’t see black culture as a true part of American culture.
When I introduced this conundrum to my dinner mates the gentleman had an epiphany, and in an instant he began to see how he and I truly shared a cultural connection as Americans that could serve as the foundation from which we could begin to appreciate and maybe even celebrate our differences, which we did throughout the rest of the evening in conversation.
In my travels, I have learned, initially much to my chagrin, that as much as I am culturally black, I am also very much culturally American. I eventually had to come to grips with the truth that I have just as much if not more in common culturally with the average white guy shopping at the local Walmart than I do with some of the people who look like me when I travel abroad.
Jeremy Lin attempted to find common ground with K-Mart by pointing out the former NBA All-Star’s collection of Chinese tattoos. Although there was definitely some implied shade in his comments, Lin, unlike LeBron James’ persistent “son-ning” of Kyrie Irving, flipped the script by “pop-ping” Martin and giving him his props as a basketball old head: “Thanks for everything you did for the Nets and hoops … had your poster up on my wall growing up.”
If you agree with Martin’s logic, it would be OK for Becky With the Good Hair to go onto Instagram and tell Beyoncé to step away from the blond weave.
All of this, of course, just continues to force us to choose sides and move us further away from one another in the widening polarization of America.
It’s time for us to look in the mirror and realize that as Americans we may not all look alike, but we do have cultural connections that can unite us and, yes, a significant part of that culture is black.
The rest of the world sees it. It’s time for us in America to recognize and accept it as well.
It was written all over Odell Beckham Jr.’s face. He didn’t have to say a word. His fractured ankle — suffered in Sunday’s 27-22 loss to the Los Angeles Chargers, which dropped a decrepit New York Giants squad to 0-5 on the season — will require surgery. Beckham tallied 97 yards on five catches and one touchdown before going down. In what could be his final 2017 image, the league’s most dynamic talent sat demoralized on the back of a cart in tears.
The NFL has many faces. Colin Kaepernick’s kneeling. The owners’ resistance to Kaepernick’s impact. Von Miller’s eccentricity. Ezekiel Elliott’s future. Cam Newton’s drama. The New England Patriots’ dominance. Marshawn Lynch’s silence. But Beckham is the face of fun (“fun” being subjective in this case) in a billion-dollar league with very serious — mental health, domestic violence, First Amendment, chronic traumatic encephalopathy — issues.
The loss of Beckham is a hit stick to the league’s cultural capital. He’s set to cash in more than $10 million in endorsements. Nike can’t be too happy: In May, the company and Beckham came to terms on the richest shoe deal in NFL history — nearly $5 million a year for five years. Beckham’s wardrobe, the football equivalent of Russell Westbrook’s, makes nearly as many headlines as the wind sprints, acrobatic one-hand catches and intricate end zone routines that could moonlight as music videos.
In a quarterback-driven league where fan loyalty largely resides with the entire team, Beckham is an individual, non-quarterback star (like Randy Moss before him) whose brand is just as much about name on the back of his jersey (fourth overall in 2016 sales) as the team logo on his helmet. Beckham’s social media influence is huge — he’s the most followed NFL player on Instagram with more than 9 million followers. For context, Miller, J.J. Watt, Tom Brady, Russell Wilson and Newton have 1.2 million, 2.8 million, 2.8 million, 3.1 million and 3.9 million followers, respectively. With 55 percent of all 18- to 29-year-olds in America on Instagram, Beckham’s appeal to the younger crowd separates himself from his peers.
On his off days, Beckham is a regular fixture at NBA games. He has the respect of LeBron James. Kaepernick, too. He’s won the adoration of Drake (and likely a spare set of keys to his mansion). He even, allegedly, friend-zoned Rihanna. He texts Michael Jordan. He takes selfies with Beyoncé and rubs shoulders with an even more famous Beckham — David. And Beckham’s cleats are always in. He shifts the culture by driving it, which is why his injury affects NFL culture far beyond the Giants’ red zone offense.
The Giants’ season had effectively been in rice for weeks. But the loss of Beckham means the loss of one of football’s most popular ambassadors at a time when America’s most popular sport is in the crosshairs of societal debates that the president weighs in on almost daily. While Beckham’s attitude has long been perceived by some as a character’s most notorious flaw, his impact on the sport is felt leaguewide. “I would be remiss not to acknowledge how engaging and professional Odell [Beckham Jr.] was during the entire week of the Pro Bowl,” NFL executive vice president Troy Vincent said in February. “By far and away, he represented the New York Football Giants and the NFL with great poise, congeniality and professionalism.”
Beckham’s fractured ankle, the same one he injured in a preseason game versus the Cleveland Browns, is likely the bookend to his turbulent 2017. The year, of course, began with Beckham, Victor Cruz and several other Giants partying on a yacht in Miami with Trey Songz.
The January boat party followed a playoff-clinching win over the Washington Redskins, and Beckham was largely blamed for the team’s lackluster postseason exit a week later against the Green Bay Packers — for what it’s worth, and as far as the mood on Twitter, the Giants haven’t won a game since. Then, in July, Beckham, who reached 3,500 yards faster than any receiver in league history, declared he wanted to be not only the league’s highest-paid receiver but the highest paid player, “period.” And just last month during a game versus the Philadelphia Eagles, Beckham critics feverishly salivated at the opportunity to throw him under the bus after a touchdown celebration in which he mimicked a dog urinating in the end zone. Beckham revealed later that the celebration was a response to President Donald Trump’s “son of a b—-” statement. After his second touchdown in that game, to far less fanfare and debate, Beckham raised his fist. Except for Kaepernick and maybe Lynch, there is no more polarizing NFL personality than Beckham. The conversation around him never stops. The goalposts just shift in a league that served up the following just on Sunday:
In a long-planned move, Vice President Mike Pence walked out of the Indianapolis Colts-San Francisco 49ers game as several members of the Niners kneeled during the national anthem. Dallas Cowboys owner Jerry Jones lashed out after his team’s 35-31 loss to the Packers by saying that any member of the team to “disrespect” the flag would not play. Miami Dolphins offensive line coach Chris Foerster was seen snorting a white substance in a video posted on Facebook by a woman Foerster was confessing his love to. The Tennessee Titans denied Kaepernick a tryout after a hamstring injury to its starting quarterback, Marcus Mariota, opting instead for unsigned journeyman Brandon Weeden. Houston Texans superstar defensive lineman Watt suffered a tibial plateau fracture in his left leg. Meanwhile, after a week of self-inflicted controversy, Carolina Panthers star quarterback Newton pieced together a second consecutive MVP-like performance with 355 yards and three touchdowns versus the Detroit Lions.
And then: “I knew it was bad,” Giants tight end Evan Engram said about Beckham’s injury after the game. “Bad” is an understatement. Beckham’s ankle headlines a decimated Giants receiving corps that had the makings of quite possibly the best in football. Both Brandon Marshall and Sterling Shepard were ruled out of the second half of Sunday’s game with ankle injuries. Per Adam Schefter, Dwayne Harris’ fractured foot will end his season. Sunday’s setback also destroys Beckham’s quest for a fourth consecutive Pro Bowl and 1,000-yard season and the pipe dream of exorcising the demons of playoffs past. It complicates an already foggy contract situation too. Down their best offensive player, the Giants lose their most marketable face, with two prime-time games still left on the schedule, in a season on pace to go down as one of the worst comedy of errors in team history.
For the NFL, it’s a season in which the biggest headlines come from the sidelines, and the Oval Office. The season isn’t even halfway over and its traffic jam of moral dilemmas, including the saga of Kaepernick’s quest to return, dominate discussion. Which is why the NFL without Beckham is a blow it could ill afford. There’s no Plan B for replacing one of the most recognizable stars in the world in the league’s biggest media market. There’s no way to re-create that cocktail of production, swag and divisiveness that comes from the former LSU standout. The NFL is in a position it’s become all too familiar with in recent years — although Beckham’s injury is, of course, beyond its control — behind the eight ball.
As Beckham was carted off the field Sunday, towel over his head to mask the pain, he again didn’t have to say a word. One of his famous friends already had, fittingly on a song called “Do Not Disturb”: They tell me I need recovery/ Maybe gettin’ back to my regular life will humble me/ I’ll be back in 2018 to give you the summary.