The top 24 sneaker sightings of 2018 NBA All-Star Weekend Style, swag, originality, and strong statements — who’s the All-Star sneaker MVP?

LOS ANGELES — The hottest stars on the planet, from the worlds of basketball, entertainment and fashion, descended upon the City of Angels for the 2018 NBA All-Star Weekend. And they brought the hottest shoes they could get on their feet. The festivities of the weekend — from pop-ups from the biggest brands in the sneaker industry to spontaneous concerts to the celebrity all-star games, the actual NBA All-Star Game, and even the lead-up practices — was a cultural explosion when it came to sneakers. These are the top 24 (shout-out to the greatest No. 24 in L.A. history, Kobe Bryant) pairs we saw at All-Star Weekend, along with the stars who made them shine.


LeBron James

LeBron James was named the MVP of the All-Star Game, and we’re also declaring him sneaker MVP of the weekend. Heading into practice before the game, he debuted a low-top version of his Nike LeBron 15, as well as a red, white and blue player exclusive (PE) edition of his first signature sneaker, the Nike Air Zoom Generation. On Instagram he broke out another Air Zoom Generation PE — this one designed with black pony hair and a glow-in-the-dark sole. His pregame All-Star shoes were a custom pair of “More Than An Athlete” Air Force 1s — a nod to the recent critical comments about the world’s greatest basketball player from Fox News’ Laura Ingraham. And last but not least, on the court at Staples Center during the All-Star Game, he rocked a regal pair of Nike x KITH LeBron 15 PEs, featuring rose and vine stitching and gold embellishment fit for a king. God bless Nike, KITH and James for delivering all this heat.

Migos’ Quavo

Quavo took home the trophy as MVP of the NBA’s Celebrity All-Star Game after balling out in not one, but two pairs of custom kicks. With the help of Finish Line, and famed sneaker artist Dan “Mache” Gamache, the rapper a part of the hip-hop trio Migos wore Nike LeBron 15s and Under Armour Curry 4s, both of which were inspired by the supergroup’s No. 1 album Culture II. We caught up with Mache, who discussed his process of bringing the specially designed “Culture Brons” and “Huncho Currys” to life.

Justin Bieber

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From afar, it looked like pop star Justin Bieber was wearing a pair of Off-White Air Jordan 1s while running up and down the court in the Celebrity All-Star Game. But actually, he donned the Fear of God All-Star Pack, crafted by L.A.-based designer Jerry Lorenzo (the son of former Major League Baseball player and coach Jerry Manuel).

Odell Beckham Jr.

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Customization was a theme of the weekend, especially for Nike. And one of the brand’s biggest athletes, New York Giants wide receiver Odell Beckham Jr., couldn’t leave L.A. without getting in the lab and getting his custom on. The end product? A red pair of OBJ Air Force 1s, which he swagged with a red and white Supreme x Louis Vuitton shoulder bag on the sidelines during the All-Star Game.

Kanye West

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Kanye West made a surprise appearance at Adidas’ #747WarehouseSt in his “Blush” Yeezy Desert Rat 500s. The shoes were also available at the event to the public in limited quantities through a raffle. Shout-out to everyone who got a pair.

Xbox

It’s been the year of the Air Jordan 3, and Xbox is riding the wave. On Feb. 16, the video gaming brand announced that three limited-edition consoles — inspired by the “Black Cement,” “Free Throw Line,” and “Tinker Hatfield” 3s — will be given away to three fans through a Twitter sweepstakes taking place from Feb. 16 to Feb. 21.

Kendrick Lamar

Grammy Award-winning rapper Kendrick Lamar took the stage at Nike’s Makers Headquarters on Feb. 17 in his newly dropped Cortez Kenny IIs. An iconic L.A. shoe for an iconic L.A. native.

Giannis Antetokounmpo, Devin Booker, DeMar DeRozan

Nike x UNDEFEATED have the collaboration of the year so far, with the Zoom Kobe 1 Protros that were released to the public in a camouflage colorway at an exclusive pop-up in L.A. during the weekend. Toronto Raptors star, and Compton, California, native DeMar DeRozan wore a mismatched pair of the Protros — one green camo shoe and one PE red camo shoe — during the All-Star Game. We also saw pairs of PEs from Giannis Antetokounmpo of the Milwaukee Bucks during the Celebrity All-Star Game, and Devin Booker of the Phoenix Suns during the 3-point shootout.

Usher

Yes, that is Usher wearing a pair of Air Jordan 5s, signed by Tinker Hatfield, the greatest designer in the history of sneakers.

Damian Lillard

Portland Trailblazers All-Star point guard Damian Lillard is endorsed by Adidas and is a huge fan of the Japanese streetwear brand BAPE. So this weekend, he brought us the BAPE-inspired Adidas Dame 4 in camo, red and black. Simply beautiful.

Kyrie Irving

There have been reports for quite some time that Nike and Kyrie Irving would be coming out with a new and affordable basketball shoe separate from his signature line. It appears to have arrived. On the practice court before the All-Star Game, Irving broke out the unnamed sneakers, which honor the Boston Celtics with the words “Boston” and “Pride” featured on the outsoles, as well as the years of Boston’s championships on the laces. Look for this shoe to eventually drop at rumored retail price of about $80.

Dwyane Wade

Dwyane Wade poses with the raffle winner of the new limited-edition All-Star Way of Wade 6 shoe, Moments during a private NBA All-Stars event Feb. 17.

Courtesy of Li-Ning

One pair of Dwyane Wade’s Li-Ning All-Star Way of Wade 6s, which were unveiled and presented to fans in limited-edition fashion through a raffle on Feb. 17, went to this little girl. What a moment.

The making of Kendrick Lamar’s Nike Cortez Kenny II The new sneaker is inspired by the artist’s childhood, his music, and his respect for women

LOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Snoop Dogg’s West Team beats 2 Chainz’s East in Adidas Celebrity Game ‘We all think we supposed to be in the league … just like all #NBA players think they supposed to be rappers.’

LOS ANGELES — At the intersection of hoops and hip-hop, one thing has always been the case. “We all think we supposed to be in the league,” the legendary MC Snoop Dogg professes, “just like all NBA players think they supposed to be rappers.”

So the godfather of West Coast rap approached Adidas about creating a special event for 2018 NBA All-Star Weekend. And at #747WarehouseSt — the brand’s two-day All-Star experience, which mixes fashion, sport and music — his vision came to life, via the first annual East Coast vs. West Coast hip-hop celebrity game. The two teams featured only artists, and were coached by none other than Snoop and Atlanta hip-hop star 2 Chainz.

“My roster was based sheerly off the way artists walked. If you’re onstage going back and forth, there’s a sort of athleticism to it.”

“What happened was, I was sitting back at home watching the [official] celebrity game, trying to figure out a way to put something together … where we could have a good time, and it was only rappers,” said Snoop at news conference before Friday’s game — which he pulled up to an hour late with his fellow coach 2 Chainz, who came with a lit blunt in hand as well as his 4-year-old French Bulldog, Trappy Doo. “So I hit my nephew 2 Chainz up, and told him what I was thinking. He came in with a few ideas, and we matched these ideas together.”

Snoop’s roster boasted the likes of David Banner, Chris Brown, K Camp, Chevy Woods, and himself, of course, while 2 Chainz rolled with a squad that included Trinidad James, Young M.A., Wale and Lil Dicky. Originally listed as a player for the East squad, Quavo of the Migos pulled out at the last minute to take his talents to the NBA’s official Celebrity All-Star Game, during which he dazzled the crowd with an MVP performance.

“My roster was based sheerly off the way artists walked. If you’re onstage going back and forth, there’s a sort of athleticism to it,” said 2 Chainz, who served as strictly the coach of the East, having broke his leg last July. Snoop’s general manager skills followed a more traditional scouting approach. “A lot of the people on my team, I played with him, or I’ve played against them, in [other] celebrity games,” he said. “I’m just a fan of rappers that love the ball.”

The rappers-turned-hoopers took to the multicolored court, named after Pharrell, in custom Adidas jerseys that all appropriately featured the word “Rapper” on the back. Actor/comedian Michael Rapaport and rapper Fat Joe served as the AND1 Mixtape-inspired on-court commentators of the contest, from which Snoop’s West team emerged victorious. New York Giants wide receiver Odell Beckham Jr. even made an appearance on the court. He’s a Nike-endorsed athlete, but on this afternoon, he couldn’t resist experiencing this cultural moment, brought to the people by Adidas.

Sushi and sake for NBA All-Star royalty The stars align at L.A. Live’s Katsuya

Some of the best former and current NBA players are noshing on some of the best sushi in Los Angeles — right now. Verizon took over longtime L.A. hot spot Katsuya Friday afternoon so fans could mingle with ballers like brand-new Cleveland Cavalier Larry Nance Jr., Baron Davis, Boston Celtics champion/analyst Brian Scalabrine and more. A jovial crowd enjoyed yellowtail with jalepeños, veggie tempura, rock shrimp, beef sliders — and an open bar. Even ESPN host Stephen A. Smith stopped by the Verizon Up event, which will be taking place all weekend. It’s a smart hangout spot: Close to Staples Center, and it puts fans just a spicy tuna roll away from All-Stars.

For more NBA All-Star 2018 news, follow The Undefeated at Instagram.

The Migos’ Quavo to rock custom LeBrons and Currys in the NBA Celebrity All-Star Game Sneaker artist Mache: ‘Quavo wanted one of each shoe, the LeBron and the Curry. That was the main thing.’

LOS ANGELES — One player in Friday night’s NBA All-Star Celebrity Game will be a little swaggier than everyone else. That drip will be brought to you by Migos’ Quavo, who will take the hardwood in custom Nike LeBron 15s and Under Armour Curry 4s, inspired by the hip-hop supergroup’s No. 1 album Culture II (which reached 1 billion streams in just 20 days) and designed by none other than go-to sneaker artist Dan “Mache” Gamache.

“Them the Culture Brons,” said Quavo in a video Mache posted to his Instagram on Thursday night. Each pair of shoes was presented to him at Finish Line’s All-Star kickoff party, at which the Migos graced the stage.”The Culture Brons and the Huncho Currys.” (A nod to his nickname, Huncho, and his joint album with Travis Scott, Huncho Jack.)

Mache previously worked with both Finish Line and Quavo last December, when he customized pairs of red, white and blue LeBron 15s, aka the “Huncho Berkmar Brons,” which the rapper presented to the basketball team at his alma mater, Berkmar High School in Georgia. A few months later, for 2018 All-Star Weekend, Finish Line commissioned Mache to paint 50 pairs of sneakers, 25 LeBrons and 25 Currys, for both the Migos and their hooping frontman. On Thursday, the NBA announced that Quavo had been added to the lineup of players (along with another addition, Justin Bieber) to star in the All-Star Celebrity Game, giving him a prime opportunity to break out the new heat on the court. (Don’t forget: Quavo can actually hoop.)

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Before the game, The Undefeated caught up with the Connecticut-based Mache.


How were you approached about customizing Quavo’s All-Star kicks?

I’ve been working with Finish Line for a while, and my man Brandon Edler … they were already talking about All-Star Weekend … and we finally got the ball rolling. Quavo wanted one of each shoe, the LeBron and the Curry. That was … the main thing. We worked with a graphic designer to come up with ideas for the themes. Obviously, we wanted them to be about Culture II. … I literally overnighted all Migos’ pairs on Tuesday. I made 25 of each pair. I know Finish Line and Migos, they’re gonna do something, whether it’s giving it away to fans, family, friends or something.

What was the design process like?

I had to get all 50 pairs done in a week. That was a big reason why the theme was pretty clean and not too crazy, just because we had to replicate them in that quick of a turnaround. Yeah, we wanted to make them dope too, so pretty much what we did is we vectorized all the designs. I stenciled a lot of the stuff, in terms of the swooshes … and for the LeBrons, it was about speckling the midsoles. It’s a lot of prep, little tedious stuff. But the actual paint job wasn’t hard.

Q: Do you think Quavo will wear both the LeBrons and the Currys in the Celebrity Game? A: I think he’s planning on wearing one pair each half.

How did you approach incorporating the elements of the Culture II on the shoes?

It was too hard. It’s funny, because I actually did a pair of Culture-themed cleats for Julio Jones for last year’s Super Bowl. That was a lot more about detail because I was doing the real album art on the cleats and incorporating Julio. That was a challenge. This one was more about going by the design. It wasn’t too hard … more of a fun project. The quantity and the turnover was the biggest challenge, but I never say no.

Are the doves on the Currys stenciled?

Yeah, everything we did just for time. We plotted out stencils. They were one-offs for every single pair. There was a fresh stencil for every shoe that I did. So for all of the Currys, there were 50 sets of doves, 50 sets of ‘II’s,’ 50 sets of ‘Quavo’s.’ That was the best way.

Did you know Quavo would be playing in the Celebrity All-Star Game?

No. I think Quavo and Finish Line were hoping. I think they assumed he was going to play. Then when he finally did get added, it was good timing. I know he’s also doing the Adidas Celebrity Game, but obviously he’s not gonna wear LeBrons and Currys in the Adidas game. We knew that wasn’t gonna happen. So when he finally got added to the NBA game, it was like, ‘Oh, thank God!’ The shoes didn’t go to waste.

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What was it like watching the video of Quavo’s reaction to seeing the shoes for the first time?

It’s always the best part. No matter how famous or popular the person is, you can’t fake if you’re happy or not. So to get the reaction, it’s always the most rewarding part for me still. If I have a chance to deliver a shoe myself, I do. But getting the video is just as good.

Do you think Quavo will wear both the LeBrons and the Currys in the Celebrity Game?

Oh, I’m most certain he will. I think he’s planning on wearing one pair each half.

What do you think Quavo represents in terms of fashion, swag and sneakers?

In terms of fashion, obviously a lot of brands are looking to entertainers as their icons now. It’s not so much like in the times when I grew up, when it was Bo Jackson or Michael Jordan pushing the units. It’s rappers like Kanye, Quavo, the Migos, 2 Chainz, Big Sean, Kendrick doing a lot with Nike, all those guys. It’s great for the culture and helps bridge the gap. It’s dope because it gives me an opportunity to work with more clients.

Have you met Quavo?

I haven’t yet, but I’m sure at some point I will, especially if we keep working together. I’m just glad he knows who I am. He gave me a shout-out this time.

At Jordan Brand’s NBA All-Star pop-up? A working Interscope recording studio The space opens Friday and is laser-focused on the new youth culture

LOS ANGELES — If you want to cop some kicks, or lay down a hot 16-bar verse, then the Jordan Brand pop-up, called Studio 23, is the place to be during NBA All-Star Weekend 2018. Located just outside of downtown L.A. in Little Tokyo, the two-level space houses the freshest new Jordan products, as well as a music studio experience co-created with Interscope Records.

“M.J. [Michael Jordan] transcended the game of basketball into culture, into art, into music. That’s what this space is really about,” said Sarah Mensah, general manager of Jordan Brand North America. “As we look to set the higher standard of greatness, it’s about that intersection between that culture of the game of basketball and the culture of, in this case, L.A.”

The pop-up opens to the public on Friday, but Jordan has a few requirements to get in. Folks who RSVP’d through the app commonly used for the brand’s events can only enter with a valid middle school, high school or college ID. So don’t expect anybody’s moms or pops to be navigating the venue. This weekend, Jordan is dedicated to catering to the youth and embracing a new generation of the brand’s athletes, apparel and consumers.

Don’t expect anybody’s moms or pops to be navigating the venue.

In the entryway of the space hangs the official black-and-white All-Star Game jerseys, which, for the first time in NBA history — and since Nike officially launched Jordan Brand in 1997 — feature the Jumpman logo. The next room is home to a retail space, where creative customization is not only welcome but encouraged. On-site tailors and local artists are around to help tinker with the apparel: bomber jackets, hoodies, fanny packs and more.

It’s also hard to miss the “Recording In Session” sign that leads upstairs, where you’re greeted by the Jumpman logo next to the iconic Interscope “i” on the wall of an area that appears to be taken straight from the record label’s headquarters. Multiplatinum plaques, from Dr. Dre’s The Chronic to the Eminem’s The Marshall Mathers LP, are mounted around two studios, where real live producers are there, and ready, to work on tracks for anyone bold enough to enter with a pad and pen.

Oh, and don’t forget about the sneakers. Jordan’s latest releases are on display and available for purchase, including Drake’s Air Jordan 8 OVOs (in two colorways, black and white), as well as both the “Black Cement” and “Free Throw Line” Air Jordan 3s.

“It was 30 years ago that MJ did that iconic dunk from the free-throw line. There’s that group of folks that understand what the ‘Free Throw Line 3’ is all about. But this space is not just about that,” Mensah said. “This space is about the current Jordan athletes we have. Folks like Russell Westbrook, the reigning MVP, Kemba Walker, LaMarcus Aldridge, Jimmy Butler. That’s the future generation, and it’s really on us to look to those guys to really lead the future and see the new standard for greatness.”

NBA All-Star Weekend brings Draymond Green, Bradley Beal, Kyrie Irving and others together to create memories at local children’s hospital Patients at the Children’s Hospital of Los Angeles experience the opportunity of a lifetime

LOS ANGELES — Five-week-old Skyler was sound asleep, being passed from arm to arm between his mother, Erika Kinyon, and basketball legend and NBA Cares Ambassador Dikembe Mutombo. The infant stretched out his arms, nestled perfectly in the hands of the popular 7-footer, who says he loves giving his time to children and family in communities.

Skyler slept through the 90-minute visit of NBA players and WNBA players on Thursday at the Children’s Hospital Los Angeles (CHLA) where he is a patient. But his parents know it’s a memory that will last forever, one recorded with photos the family can share with friends and loved ones.

“It’s very special for us,” Kinyon said. “He’s sleeping through the whole thing, so it’s something just for us parents, because we’ve been living in the same small room for weeks. We don’t get out much, and we don’t see other people much except for doctors or nurses all the time. It’s just a blessing to even be around other people. It’s just really special.”

NBA legend Dikembe Mutombo holds Skyler Kinyon during an NBA Cares at All Star 2018 on Feb. 15, 2018 at the Children’s Hospital of Los Angeles.

Kelley D. Evans

NBA Cares is living up to its name by sharing the gift of caring. As part of the NBA’s Los Angeles All-Star community efforts, members of the NBA family spent part of their day with young patients at CHLA, the first and largest pediatric hospital in Southern California.

Kyrie Irving, John Wall, Draymond Green, Detlef Schrempf, Bradley Beal, John Wall and NBA Cares Ambassadors Dikembe Mutombo, Jason Collins and Swin Cash were on hand to create memories for children and families at the hospital, which helps their patients more than 528,000 times each year.

Joined by baby Skyler was 18-year-old Ariel Aramnia. The Los Angeles native has been a patient at CHLA since Jan. 3 and, with a glowing smile, said, “It’s been a fun day. It means a lot that the NBA players, especially the All-Stars, could take some time out of the day and hang out with the kids and talk to them.”

As Green entered the room, he immediately gravitated toward 17-year-old Shadi Hawatamh, who is a huge basketball fan. Claiming the Los Angeles Lakers as his favorite team, he eagerly fired off basketball questions for the Golden State Warriors All-Star.

“It’s just nice to get to meet the players I never really got to meet before. It’s nice having to talk to them and see what their story is behind basketball,” Hawatamh said.

Green, impressed by the conversation, said giving back means everything to him.

“We all know L.A. for the glitz and glamour, but there is so much more outside of Hollywood going on in L.A. that most people don’t see,” Green said. “Just to be able to give back to the community and shed light in their lives is a great honor and a pleasure, something I always look forward to doing. So many times you’re ripping and running doing events for this and doing events for that, but when you get to put a smile on someone’s face is what means the most to me.”

WNBA legend Cash cheered on a young child playing basketball on a mini-goal while Mutombo encouraged others in the room with his charm. Irving was a child and family favorite. He spent his time giving high-fives and taking photos with children and their families.

Boston Celtics point guard Kyrie Irving visits with patients Shadi Hawatamh and Ariel Aramnia at the Children’s Hospital of Los Angeles on Feb. 15, 2018 during NBA All-Star Weekend.

CHLA’s mission is to “create hope and build healthier futures.” Founded in 1901, the hospital takes great pride in “transforming a community in support of the health of children.”

A sunny L.A. day during NBA All-Star Weekend extends far past the on-court exhibition game. The midseason break provides the opportunity for participants to go into the community of the host city and share their time with those who may not attend the festivities. NBA Cares will host community events throughout NBA All Star Weekend.

Nike’s Makers Headquarters makes everyone a sneaker designer at NBA All-Star 2018 The new Kobe 1 sneaker is hot, but customization is the wave

LOS ANGELES — Tucked away in the Arts District of the City of Angels during NBA All-Star Weekend is a place of creativity, where Nike dares all sneakerheads to be themselves. It’s called Makers Headquarters — a vast warehouse that features a full-size basketball court as well as retail space stocked with shoes and apparel that will revolve every day during the weekend’s festivities. The hottest item for sale? The white and gum-bottomed UNDEFEATED x Nike Zoom Kobe 1 Protro, which officially releases on Friday. “This is the shoe of the year,” said Nike media relations director Josh Benedek on Thursday morning, when Nike welcomed a small group of tastemakers — writers, YouTube channel hosts, social media influencers — to preview the space before it opened to the public later in the day.

Most attendees were enthusiastic about Makerspace, where sneaker lovers can customize Nike’s newest products. White pairs of Air Force 1s, Air More Moneys, Huaraches, Vandal High Supremes and even Nike slides become canvases for the sneaker designer inside everyone. Hyrdo Drip, dip-dye and airbrush processes allow for colorization, while swooshes in every color imaginable are available for stitching — in case folks want to get their Virgil Abloh on. Sneaker lovers were soon lined up all the way down Mateo and around the corner of Palmetto Street.

Besides his ‘Cold Balls,’ Kevin Hart is set to pitch for Mountain Dew The global supercomedian announces partnership at NBA All-Star 2018

Kevin Hart is adding another credit to his already growing empire. Besides his hilarious new Cold Balls interview series …

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The Jumanji star announced Thursday that he’s a new pitchman for Mountain Dew’s Kickstart drink. The campaign’s first video is a zany take on NBA courtside etiquette:

Hart told The Undefeated that he signed with the soft drink after receiving a co-sign from Oklahoma City Thunder point guard Russell Westbrook. “I’ve always been heavily involved with the NBA,” he said, “and I know what their involvement has been, and about the relationships they have with the other athletes. After … seeing how happy they were … and Russell said nothing but good things. It went a long way with me.”

Tech, music, film + pure partying: 2018 NBA All-Star events *really* get started today As of now, the city of Los Angeles is NBA Central

Tech, music, film: there’s a bunch of stuff happening today at in Los Angeles, Thursday February 15. As the city gets set for NBA All-Star 2018, some events are for players and media only. Some are for everyone. Off top there’s a Q&A with Kobe Bryant brought to the world by Nike x Jordan Brand‘s Global T32 Nike Summit, and also a TNT Roundtable discussion about sports and society, featuring Dwyane Wade and Chris Paul. Apple Music is screening Before Anything: The Cash Money Story. The NBA’s Technology Summit Tip-Off Reception is Thursday evening, and there’s a Nipsey Hussle concert at the Hollywood Palladium. And: it’s a busy day for Wade as he’s also hosting a documentary screening and a panel conversation about Chicago basketball, family and inequity in communities. Wade exec-produced the doc, Shot In the Dark, with Chance the Rapper. We’re hearing about what’s going to be an amazing Allen Iverson “Experience,” and about a big bowling party at LA Live. The wave, though? Tonight’s The Uninterrupted’s dinner and drinks evening soiree.