Kendrick Lamar, TDE continue to remain top dawgs of music videos with ‘All The Stars’ The visual is the lead single off the highly-anticipated ‘Black Panther’ soundtrack

There’s a slight comparison to be made between the decline in quality of music videos and the decline of the back-to-the-basket game for big men in the NBA. Back in the day, non-Michael Jordan led teams needed a dominant center to be competitive. And back in the day, MTV, BET, VH1 and The Box were the one-stop shop for all things music videos. And while videos can be shot with oftentimes nothing more than a camera phone these days — both yielding fruitful and not-so-fruitful results — the allure of the music video has taken on a new look in part because there are so many to sift from and through.

Yet, make no mistake about this reality. No one’s doing videos better than Top Dawg Entertainment (TDE) right now. About the only slip-up is SZA’s Solange-directed “The Weekend” visual, which left a huge opportunity on the table for not following the song’s story line. Kendrick Lamar’s batting 1,000 right now, though. Look no further than the visuals for his Grammy-winning album DAMN. a la “LOYALTY.” with Rihanna; “LOVE.“; with Zacari, “ELEMENT.” and “DNA.” Many of those were fueled by Dave Meyers and the little homies — the directorial minds behind TDE’s newest video for “All The Stars.” The record is the lead single from the Black Panther- inspired soundtrack set to drop Friday. The video itself, however, is a wicked elixir of next-level graphic designs, transitions and, most importantly, overt homages to the images, inspirations, history, power and pigment that make Black Panther if not one of the most anticipated movies of all time — definitely of this century.

Already a hit song currently being spun on radio stations nationwide, the video provides added depth that wasn’t there before. And with TDE paying such close attention to detail with how they present themselves visually, it leaves but one question. Could they really be on the verge of bringing back the long-since extinct concept of the movie soundtrack, too?

The legendary ‘XXL’ Jay-Z, LeBron James, Kanye West and Foxy Brown cover It helped launch then-Def Jam honcho Shawn Carter as a ‘business, man’

By 2005, in the post-The Black Album era, Jay-Z was almost two years into a retirement from releasing solo albums. Kanye West was soon to erase any doubts about a sophomore slump with his second studio album, Late Registration. LeBron James had delivered on the prep hype: He finished his second season with the Cleveland Cavaliers averaging 27.2 points, 7.4 rebounds and 7.2 assists. The best was yet to come for all three, as they stood together on the August 2005 cover of XXL, alongside Foxy Brown, who was signed to Def Jam Records at the time and preparing an album titled Black Roses.

Shot by Clay Patrick McBride (whose website opens with a look from the shoot), it was a gatefold cover, and the fold featured Freeway, Memphis Bleek, Young Gunz, Teairra Marie, Peedi Peedi and DJ Clue. Incoming Island/Def Jam CEO Antonio “L.A.” Reid, in one of his first moves, had hired Shawn “Jay-Z” Carter as president of the historic Def Jam Records, and under that umbrella came the relaunch of Jay-Z’s R0c-A-Fella Records — without co-founder Damon Dash. The 2004 split between Jay-Z and Dash was the No. 1 topic in hip-hop. And as for James, he was not signed to any label, but he appeared on the magazine as a symbol of his close relationship with Carter and of Carter’s reach to the world of professional athletes with Roc Nation Sports.

The cover idea was President Carter’s cabinet, and the XXL cover captured a moment in time before Jay-Z, West and James, all household names in 2005, were catapulted into another stratosphere of social impact, cultural influence and financial success. More than a decade later, Jay-Z is one of the most successful creative entrepreneurs, West is arguably the most influential cultural figure on this globe, and James, in his 15th NBA season, is still the best basketball player in the world.


In 1996, music journalist Andrea Duncan-Mao was throwing a party. Among the invitees were Jay-Z, Dash and Kareem “Biggs” Burke. At the tiny New York City Bar, they told anyone within earshot about a record label they co-founded called Roc-A-Fella Records and about Reasonable Doubt, an album from Jay-Z. Drinks flowed late into the evening. “It was fun,” said Duncan-Mao, who profiled Young Gunz for the XXL cover story. “Dame was a visionary … really good at his job. But I think he started to really enjoy the fame, power and the lifestyle.”

By 2005, XXL was the pre-eminent hip-hop publication, and the monthly competition with The Source and other magazines meant battles for landing the most influential images and stories was intense. “The covers were everything,” said Elliott Wilson, who was editor-in-chief from 1999 to 2008. “I was being judged by how many units these magazines sold. I used to stress over the numbers. I [always] had [handy] printouts of what every XXL, The Source and VIBE sold.”

With Jay-Z transitioning into an executive role, and his recent break-up with Dash, Wilson knew who he could turn to for a splash. “Whenever there was a drought,” Wilson said, “Jay was always relevant.” The cover would serve two purposes: to bump up sales numbers on the newsstands and to have the No. 1 name in hip-hop tell his side of the Roc-A-Fella breakup.

Dash had already had his opportunity. In June 2005, Wilson and his team had put Dash and the rapper Cam’ron on XXL’s cover with the tagline Jay-Z Can’t Knock These Harlem Boys’ hustle, a callback to a classic Jay-Z song. Dash had started his own Damon Dash Music Group. Among the statements Dash made to XXL: “I don’t understand what’s going on with Jay.” So it was time to reach out to Jay-Z for the other side of the story. “You knew things weren’t good,” said Wilson. “but you couldn’t actually see it coming. … They were such a symbol of brotherhood.”

For Wilson, who joined XXL after working as music editor at The Source, and at College Music Journal, the hip-hop magazine wars were a real thing. Wilson joined XXL with a goal of outselling The Source at the newsstands within a year. It took him until 2003, and by 2005, Wilson was aiming to cement XXL’s reputation as the go-to music publication.

Jay-Z agreed to appear on the cover of the August 2005 issue and even suggested to Wilson his vision of a cover concept. Jay-Z wanted to do a presidential cover to reflect his new role at Def Jam. The photo shoot took place at New York City’s Chelsea Piers inside a mock Oval Office, and while all this was going on, team XXL included a teaser for the Jay-Z cover in the July 2005 issue: The last page in the magazine featured a Roc-A-Fella chain displayed prominently. The tagline was The Chain Remains — Wilson drew inspiration from Naughty By Nature’s 1995 “Chain Remains,” from Poverty’s Paradise.

When Wilson listened to Jay-Z’s guest verse on West’s “Diamonds From Sierra Leone Remix” there’s the line: The chain remains, the gang’s intact … but the XXL presidential cover actually reflected a more popular line from “Diamonds”: I’m not a businessman. I’m a business, man. Jay-Z, West and James were in very businesslike black suits, and Foxy Brown was in a sleek black dress. Because of Jay-Z’s ownership stake with the Brooklyn Nets, an early version of the cover included Vince Carter and Jason Kidd — instead of James. “I was thankful Vince and Jason didn’t make the [final] cut,” said Wilson. “I knew LeBron … would be a big deal.” It would be a few more years until Barack Obama became the 44th president of the United States, but Jay-Z was making himself an unofficial black president on the cover of a magazine.

In the one-on-one interview with XXL features editor David Bry, Jay-Z addressed his split with Dash, saying, “I’m not in the business to talk about guys I did business with — I want you to print all this — been real tight with, for over 10 years. But since there’s so much out there, so much has been said, I will say this one thing: I’ma just ask people in the world to put themselves in my shoes. However the situation happened, whether we outgrew the situation or what have you, it was time for me to seek a new deal in the situation.” Shawn Carter was speaking to Bry. The beloved Bry, an author and hip-hop scholar, recently died of brain cancer.

Jay-Z stepped away from his role as president and CEO of Def Jam in 2007. During his tenure, artists such as Young Jeezy and Rick Ross had huge successes. West, Rihanna and Ne-Yo became global stars. At the same time, projects involving Ghostface Killah, Method Man, Beanie Sigel, Memphis Bleek and the Young Gunz sputtered. Artists such as LL Cool J spoke out in frustration. Jay-Z also came out of “retirement” and released Kingdom Come in 2006, to mixed reviews. Questions were raised about whether Carter was focused as a music executive, and whether there were creative conflicts of interest.

Music journalist Amy Linden profiled Memphis Bleek for that presidential issue. “Sometimes I wonder whether having an artist as the head of the label is a good thing or bad thing,” said Linden. “On one hand … artists recognize art in other people. On the other, you can wonder [whether] an artist is going to worry about someone competing with him.”

Wilson has fond memories of the presidential cover, in particular an inside shot: Jay-Z and West re-created an iconic Robert Kennedy-John F. Kennedy shot. “I did a lot of great covers,” Wilson said. “Unfortunately, this cover doesn’t always get mentioned. It definitely deserves its rightful place. … It marked the beginning of Jay-Z moving on to the next stage of his life.”

More than a decade later, the impact of the split between Jay-Z and Dash still resonates. Then-senior editor Anslem Samuel Rocque, now managing director at Complex, who profiled Freeway in the issue, believes the breakup was inevitable. “I don’t think Jay would be where he is now if he continued to be a big fish in a small pond,” Rocque said. “He couldn’t keep rolling with [the] same folks. I don’t want to diminish anyone … but they were holding him back. In retrospect, it was what he had to do.”

As for Wilson, who went on to become co-founder of the popular hip-hop site and podcast Rap Radar and now works as an editorial director of culture and content for Tidal, there is one regret about the presidential cover. “No disrespect to Foxy, but as good as a career as she’s had, she’s not the cultural icon that Jay-Z, Kanye and LeBron are,” Wilson said. “When I look back … I’m like, holy s—, I had Jay-Z, Kanye and LeBron. If I had Rihanna, it would have been one of the greatest magazine covers of all time.”

Kendrick Lamar makes history at CFP National Championship The decorated rapper’s involvement was a long time coming with ESPN

ATLANTA — “Humble yourself.”

Those were the words that Georgia linebacker Davin Bellamy shouted at Oklahoma’s Heisman Trophy-winning quarterback Baker Mayfield a week before the Bulldogs fell in a 26-23 overtime loss to Alabama in Mercedes-Benz Stadium on Monday night. The Bulldogs learned that lesson the hard way, regarding the College Football Playoff National Championship.

“Sit down. Be humble.”

Those were the words Kendrick Lamar rapped in front of a crowd of nearly 3,000 who braved the cold weather at Centennial Park, at halftime of said football game. No one sat down, but they learned their lesson in the best way possible.

It wasn’t just that it also happened to be televised to millions across the nation, solidifying Lamar’s place as the most marketable pop artist in America in 2018. It wasn’t just that one of his hit songs that won six MTV Video Music Awards last year had the entire crowd moving in unison in near-freezing temperatures.

It wasn’t just that it preceded his set finale, “All the Stars,” a collaboration with his Top Dawg Entertainment labelmate SZA off the soundtrack for Marvel’s Black Panther, a project produced and curated by Lamar and his TDE squad that is set for release on Feb. 16. (The latest Black Panther trailer aired right after his performance.) It wasn’t just that it happened on the day that the president of the United States made an on-field appearance and clearly did not know the words to “The Star-Spangled Banner” before leaving the game at halftime.

It was that during the most important game of the year, in a sport largely controlled by white men, while young black men risk life and limb for no pay, a rapper from Compton, California, who often tells tales of revolution and resistance, was tapped to entertain the nation, and it all made sense. While Georgia and Alabama, two states with no shortage of history in the antebellum South and steeped in football tradition, battled it out on the field, a West Coaster dressed in a parka was easily the star of the show.

“It went very, very well,” CFP executive director Bill Hancock said. “As we had hoped, we had the best of both worlds: the traditional halftime show by those two great marching bands plus a world-class performance by Kendrick Lamar. The visuals were tremendous, and it was obvious that the folks in the park were having a terrific time.”

Perhaps most bizarrely, few people ever really blinked. If you wanted to, you could have drawn a straight line from Janet Jackson and Justin Timberlake’s “controversial” Super Bowl performance in 2004 to Monday night. It was an event that drastically changed not just the way that halftime shows were programmed but also how the broadcast industry made its rules. Jackson took all the heat in that scenario. Now, Timberlake’s got a new album out in which he’s apparently embracing his “roots,” a far cry from his days as the funky white boy and, shocker, he’ll be performing the next Super Bowl halftime show in February.

You could think about where this country has come since then. President Barack Obama. Police brutality and the murders of unarmed black people becoming what felt like nightly appearances on the national news. A non-insignificant resurfacing of a movement to compensate college athletes for their work. A Beyoncé Super Bowl halftime show that many people took offense to, as an ode to the Black Panther Party. A massive “recorrect” by America in electing a reality show star to the White House. None of us had any reason to believe that King Kenny, or anyone like him, would grace a stage like this, in this setting, in the near future. Except for the people who made it happen.

Speaking with two ESPN senior officials who organized the event, this wasn’t some random pick out of the sky. Three years ago, they wanted to increase ratings at halftime for the CFP because they noticed that it’s the highest-rated period at the Super Bowl but was the lowest for CFP. And they wanted more casual fans to expand the brand and just be as relevant as possible, not simply cash in huge on the regionality of the game’s followers.

That’s where their relationship with Interscope Records comes into play. Imagine Dragons did a special remix. Lauren Alaina, a country artist, was in the mix. Videos with X Ambassadors. This season, they hit it big with 30 Seconds to Mars. You know the song well. Alabama did win this fight tonight.

As for Lamar, his love for the Los Angeles Lakers really helped out early on. TDE is an imprint of Interscope, of course. You might recall Lamar’s ode “Kobe Bryant: Fade to Black.” He’s a huge Kobe fan, something we’ve seen proved over time. Last year, “Humble” dropped, the NBA playoffs started, he did voice work for promos and it all worked out.

Mind you, when it was time to make choices for the halftime show, Interscope’s line is vicious. Maroon 5 is on their roster. This was no easy choice. But once they knew Lamar was involved with Black Panther, it was a wrap. It had to happen.

“We know music is probably the second-biggest passion that college football fans have,” said ESPN vice president of sports marketing Emeka Ofodile. “Let’s build a music strategy, let’s go deep with a label and let’s try to create moments.”

The goal was to create a cultural moment, be it controversial or not. To get past the regional histories of college football, they needed to go big. Lamar was a no-brainer, controversy be damned. They can’t control what people think about the president. Or what he chooses to do. It didn’t change their mission. They wanted it to be different. They didn’t want to just recreate a Super Bowl experience. They wanted real fans of both football and Lamar to be there. And that they were. The cheers for the game (being shown on the big screens at the park) leading up to halftime were as healthy as anything I’d heard all day.

Their overall goal? To make it the hottest stage in the game. They’re off to a great start.

As for the larger picture, it’s still kind of hard to believe it happened. They might let us have a hit show or two on cable. A few of us will break through. But they’ll still call us names. Yet rarely do we get to infiltrate the oldest practices in the book. To see it go down on a such a grand stage is a real testament to who Lamar has grown to become. It’s easy to call Lamar transcendent. But, like so many others who grew out of their original solitary genres as artists to become megastars, he’s in fact black as hell.

On the night in which he could have made a scene and directed the ire of so many fans of his in the direction of the commander-in-chief, or made an obvious political statement with everyone watching, he didn’t. Because he didn’t have to. His existence in that space alone was enough of a statement, and just being himself was plenty. He didn’t have to allow himself to be defined by the moment — he defined it himself. Which is what he does and is exactly why even when the leader of the free world is right next door, Lamar comes out on top.

Kendrick Lamar’s ‘DAMN.’ good run places him face to face with the president Kendrick Lamar’s ascension coincides with college football’s big moment and President Donald Trump

Fifteen-year-old Kendrick Lamar likely never thought he’d be performing at halftime of one of the biggest sporting events of 2018. Certainly not when he, as a teenager, was getting stomped at Compton, California’s, Avalon Swap Meet. But a decade and a half after the fight he references on “ELEMENT.,” from 2017’s Grammy-nominated album DAMN., here he is: headline performer at halftime of the college football national championship — the NCAA’s Super Bowl. The all-Southeastern Conference main event is Monday night in Atlanta.

College halftime shows traditionally feature marching bands. But in an effort to mirror February’s actual Super Bowl, the College Football Playoff and ESPN announced last spring that an artist would perform. Lamar’s résumé of course warrants his booking.

Forbes placed Lamar on its December 2017 cover, lauding the “antisocial extrovert” for his business decisions such as ending his long relationship with Reebok and launching a new collaboration with Nike. Lamar’s tour dates routinely gross more than $1 million per night. And in 2017, not only did he surpass even Beyoncé and Bruno Mars with more than 2 billion radio spins, but Lamar also had five of the most streamed songs of 2017. And while his 2012 “m.A.A.d city” (featuring MC Eiht) is featured in the next week’s Den of Thieves, Lamar recently confirmed that he and his Top Dawg Entertainment are producing the soundtrack for Black Panther, led by a collaboration with SZA titled “All The Stars.”

All the stars are expected to flood box suites to watch the Quavo-endorsed University of Georgia versus the crème de la crème University of Alabama. This VIP list reportedly includes President Donald Trump. From self-doubt to self-proclaimed greatness, Lamar’s ascension coincides and often collides with the United States’ 45th president.

Trump, a frequent sporting provocateur, has been an occasional target of Lamar’s lyrics dating to 2015. So speculation is swirling: What will this moment mean between the lyrically sharp MC and verbal live-wire commander-in-chief? Lamar’s fellow Comptonite, and perhaps hip-hop’s most famous Trump antagonist, YG, has at least one suggestion for Lamar.

There is drama leading up to the moment. What statement will Lamar make? Will outside forces — the NCAA, sponsors or even Disney — attempt to define the parameters of his performance? Will he even make one at all?


 

Tell me what you gon’ do to me / Confrontation ain’t nothin’ new to me/ You can bring a bullet, bring a sword / Bring a morgue / But you can’t bring the truth to me.

— “All The Stars” with SZA (2018)

Lest time forget, Lamar’s 2015 To Pimp A Butterfly is a fingerprint for an era defined by Black Lives Matter, police brutality and the final months of the country’s first black president’s administration. The record features a handful of Lamar’s most complex and analytical cuts: “i,” “Hood Politics,” “Mortal Man” and President Barack Obama’s favorite “How Much A Dollar Cost.” But undoubtedly, Butterfly’s star is “Alright.” It’s the generational equivalent to James Brown’s “I’m Black and I’m Proud.”

Presidential critiques aren’t foreign to Lamar’s catalog. Seven years ago, Lamar painted a picture of gangland Compton (decades before gentrification arrived) on “Ronald Reagan Era (His Evils).” 1987, the children of Ronald Reagan raked the leaves, he said of the generation directly affected by the legacy of the 40th president’s Reaganomics, Your front porch with a machine blowtorch.

The Obama era, for Lamar, brought reverence and clarity. The reality of a black president inspired pride and accomplishment. But he wasn’t blind to current and past issues: Streets don’t fail me now, they tell me it’s a new gang in town /From Compton to Congress, set trippin’ all around/ Ain’t nothin’ new, but a flu of new Demo-Crips and Re-Blood-licans, he opined on 2015’s “Hood Politics.” Lamar understood Obama’s power as president was in constant opposition with forces that sought to derail, override and neuter. Red state versus a blue state, which one you governin’? / They give us guns and drugs, call us thugs / Make it they promise to f— with you / No condom, they f— with you / Obama say, ‘What it do?’

Later that same year, while then-candidate Trump was still seen by some as a political punchline, Lamar addresses growing right-wing hysteria on “Black Friday,” saying, I’m the son of the pioneer that near the sun /Play with him / B—- you better off voting for Donald Trump.

A year later, in 2016, as Trump-mania gained indestructible steam, Lamar again directed his attention to the candidate nearly two months to the date of the presidential election. Might stay in the Trump Tower for one week, he rapped on “What’s Wrong.” Spray paint all the walls and smoke weed / F— them and f— y’all and f— me. In 2017, as the reality of a Trump presidency set in, Lamar observed.

Donald Trump is a chump / Know how we feel, punk? Tell ’em God comin’ / And Russia need a replay button, y’all up to somethin’, Lamar rapped on “The Heart Pt. 4,” a month before Robert Mueller was named special counsel for the ongoing Russia investigation. But for “XXX.,” on DAMN., the reality set in for Lamar. Donald Trump’s in office / We lost Barack and promised to never doubt him again / But is America honest, or do we bask in sin?

Lamar is an atypical selection for such a widely viewed event. He’s not “safe,” nor is he “routine.”

In the coming weeks we can anticipate an impending marketing avalanche for Panther, perhaps “the biggest and blackest blockbuster of all time,” with Lamar a critical component. Later this month, the seven-time Grammy winner looks to add more with seven new nominations, including going head-to-head with Jay-Z for the evening’s most coveted award, album of the year. I said it’s like that/ Dropped one classic, came right back/ ‘Nother classic, right back/ My next album, the whole industry on a ice pack, he vowed a week before DAMN.’s arrival. The promise has him on the doorstep of Grammy history on Jan 28.

Trump, in Lamar’s eyes, is the complete antithesis of what his much-loved music is about, but in many ways he is a source of inspired frustration. And the nature of Monday night’s halftime performance, even with Friday’s free-to-all dress rehearsal, is difficult to predict. Despite his undeniable star power, Lamar is an atypical selection for such a widely viewed event. He’s not “safe,” nor is he “routine.” It easy to imagine part of Lamar’s performance being veiled shots: I know how you work, I know just who you are/ See, you’s a, you’s a, you’s a— / B—- ...

So, does Lamar feel the pressure to symbolically take a knee Monday night? I, for one, don’t think it’s wise to believe anxiety will play a part in Lamar avoiding The Elephant In The A. He and TDE are from Compton, a cultural ground zero where wearing the wrong hat, or walking down the wrong block with the wrong shoelaces, sometimes came with fatal consequences. A halftime show, by comparison, is a field trip to Calabasas, California.

Illuminating truth to power is daunting. Kanye West knew what would come of his comments about President George W. Bush, but he became a larger-than-life figure afterward. Colin Kaepernick understood that taking a knee would all but involuntarily retire him, but he is now the millennial Muhammad Ali. Lamar’s life has been one risk after another — a butterfly effect set in motion as documented in the mind-numbing odyssey “DUCKWORTH.,” DAMN.’s closing number.

Trump vs. Lamar is quite the undercard for Monday night’s main event. It could very well be a culture-shifting moment spearheaded by the man who has been bestowed with the heavy title of “voice of a generation.” Lamar is well-aware of the moment he occupies and times he’s become a voice for. His message to Trump could very well come in words, via actions or even purely via symbol. Does this mean halftime will be his Kanye West 2009 MTV Video Music Awards moment? Who knows.

Whether he decides to stir the pot, whether he fulfills YG’s wish, there is a reality evident about Lamar. Nothing looks to stop the momentum he’s built over the past year. Not even the president of the United States.

Pay-per-views, Reddit rabbit holes — and a semi-ridiculous new TBS show: battle rap is back — if it ever left The gloves-off battles are sweaty, verbal MMA fights, with rappers getting directly in each other’s faces

On Dec. 9, dozens of rap fans crowded into a tiny, undisclosed location to watch a night full of rap battles — including a battle between Rum Nitty and Iron Solomon, who stole the show in what may go down as the most exciting battle of the year — as MCs traded mostly pre-written bars, insulting each other for three timed rounds. The event, called Smack Vol. 1, was held by the top battle rap league in the country, URL — for Ultimate Rap League. The fact that there were only dozens of fans in attendance is a misleading representation of battle rap’s popularity.

The small venue for Vol. 1 was by design — an attempt by URL to take the event to its roots of intimate crowds. But in actuality, battle rap events draw hundreds of fans, while thousands stream them live on pay-per-view before watching the battles on YouTube by the millions. Battle rap is a simmering subculture. It dominates Reddit threads, message boards and YouTube — and it’s going mainstream.

Iron Solomon vs. Rum Nitty

For instance, Drop The Mic. The Tuesday night TBS show is a spinoff of the rap battle segments from James Corden’s Late Late Show in which he battled celebrities like Kevin Hart and Anne Hathaway. Celebrities like the stars of Big Bang Theory lob rhymed insults at each other. The Seattle Seahawks’ Michael Bennett recently battled Vanessa Hudgens — to the tune of almost 1.4 million views. Hosted by Hailey Baldwin and Wu Tang rap legend Method Man, the show employs artists from the battle scene to help contenders craft lyrics and presentation. Drop The Mic is a gentrified but entertaining look at a battle scene that has been bubbling under the surface of mainstream American pop culture for decades.


The godfather of the modern-day battle rap scene is Troy “Smack” Mitchell. He’s an enterprising Queens, New York, native who set out to document New York rap culture in the early 2000s by recording guerrilla-style interviews of rappers. “I had access to a lot of MCs … because I was in the streets and knew a lot of people,” says Mitchell. “I really grinded … waited for artists outside of clubs. It just blew up from there.” He released the interviews and exclusive freestyles on his Smack DVD series, which features early looks at rappers like Kanye West, Cam’ron and Beanie Sigel. The series was hugely popular in the pre-internet era. And at the end of each DVD was a rap battle.

Kevin Durant once stood on stage, right next to Smack himself, in breathing distance of the battlers.

“We came up doing the battles as kids,” says Smack. The rap battles on the Smack DVDs took place on street corners, barbershops and clothing stores. MCs surrounded by dozens of spectators. The rappers had prepared “rounds” of timed raps directed at their opponents. No beats played, and if there was a stumble, slip-up or stutter, the rapper’s round was over.

Shells and Jae Millz

Mychal Watts/WireImage for KSA Publicity

The competitions were intense and legendary, and they helped rappers like Murda Mook and Jae Millz get signed to Ruff Ryders and Young Money. Smack brought battles to living rooms, even though the competitions have been part of hip-hop lore since the genre’s inception.

Here’s your history lesson: Rappers have always tested their mettle against one another. Big Daddy Kane used to roam the Big Apple streets challenging the best rappers. Jay-Z and Busta Rhymes infamously rapped against each other in high school. And a young rapper named Biggie Smalls made his name taking on all comers in freestyle competitions.

Eminem in 8 Mile which was one of the first time mainstream America got a glimpse into battle raps.

Universal Pictures

But it was Eminem’s 2002 8 Mile, in which he battled to famous rap beats like Mobb Deep’s “Shook Ones,” that introduced battle rap to the mainstream. The battles in 8 Mile were fictionalized takes on the real-life Scribble Jam battles that Eminem participated in during the late ’90s — and which got him noticed by Dr. Dre in the first place. By 2003, rappers E. Ness and Jae Millz were battling on MTV’s Making The Band. MTV also had a show called “Fight Klub,” and BET’s 106 & Park had a popular Freestyle Friday segment from 2001 to 2013.

Rappers have exposed opponents for cheating on their fiancées and poked fun at dead relatives or whether rappers’ dads turned state’s witness.

Battle rap found a new level of popularity via YouTube, and it shed light on leagues that had formed around the world. The two front-runners were Grind Time — the popular, now-defunct league that started in Florida and expanded to Los Angeles — and Smack’s own Ultimate Rap League that sprouted from his DVD series. Today, Smack battles sell out venues like New York’s Irving Plaza and the Highline Ballroom, and fans pay upward of $100 to attend.

The leagues book the battles. The rappers spend weeks preparing rhymes catered specifically to their opponents. The rappers take the stage, flanked by entourages, and perform alternating timed rounds anywhere from two to five minutes. The battles are verbal MMA fights, with rappers getting directly in each other’s faces.

While most of the rounds are pre-written, some rappers open their rounds with freestyled rebuttals to what their opponent just rapped, flipping insults in their own favor. Battlers never know what’s coming, or how personal an insult can get. When it’s a rapper’s turn to listen to his or her opponent, “defense” is employed, which is essentially how someone reacts to the person rapping — standing stone-faced, shaking a head to show disapproval or mumbling sarcastic reactions. It’s a human chess match — mentally taxing. Competitors physically train for battles and usually end up sweaty and dehydrated by the end of each contest.

“You know who your opponent is ahead of time so you can do research,” Smack said. “Did they get played? Did they get beat up? You can expose them.” Battles have gotten personal and tense, but it’s accepted, especially since the rappers are celebrities within the culture. They are revered within the battle scene but largely lead regular lives. While the most famous battlers like Loaded Lux and Murda Mook can live off of battles, making music and bookings, most battlers have day jobs. And, yes, the day jobs are function as ammo for insults. Nothing is off-limits.

Really. Dumbfoundead and Conceited once spent their whole battle exchanging short jokes and racist Asian stereotypes. Rone went viral for a whole round about Big T’s obesity. Rappers have exposed opponents for cheating on their fiancées and poked fun at dead relatives or whether rappers’ dads turned state’s witness. Despite that, you could count on one hand how many battles have turned physical.

Courtesy of Underground Rap League

“It’s very much like a boxing match,” says Kyle “Avocado” Gray, who has filmed and directed battles for Grind Time and URL, adding a cinematic touch to battles broadcast live on pay-per-view. “These two people get into a ring. They have to have a thick skin. They have to be ready for people to say anything, and not be fazed by it. It almost brings them closer in the end, for having been through that battle together.”

Because fans are so invested in the battles — they reach such a fever pitch — battle rap culture has become a community of message board commenters and YouTubers. Battles often refer to earlier battles and online happenings online that may sound like a totally foreign language to the novice. However, catching the references is part of what makes fans feel rewarded for their dedication.

Competitors physically train for battles and usually end up sweaty and dehydrated by the end of each contest.

“The culture is super incestual,” Gray remarked. “The art in general isn’t that welcoming to an untrained ear.” But that’s what YouTube rabbit holes are for. And celebrities are happy to join in on the fun, even if that means getting called out midround. James Harden has attended — and Kevin Durant once stood on stage, right next to Smack himself, in breathing distance of the battlers. Drake and Diddy have co-hosted, with Diddy famously putting up $10,000 of his own money midbattle to see who would win between T-Rex and Aye Verb.

There are now leagues in every corner of the globe. In addition to URL, there’s King Of The Dot (KOTD) out of Canada, England’s Don’t Flop, Atlanta’s Bullpen Battle League and all-woman Queen Of The Ring in New York. Battle rap is as popular as ever, with landmark moments happening at a breakneck pace. This year alone saw KOTD bring in Russian battle rapper Oxxxymiron, whose massive following garners tens of millions of YouTube views per battle, to Los Angeles for the most viewed battle in North American history — and counting.

And Drop The Mic does utilize writing talent of competitors from the scene like Rone and Hollow Da Don. And the satire Bodied, about battle rap, is making a splash in independent movie festivals and should see wide release in 2018. There’s also the permanent roles of rappers like Charlie Clips and Hitman Holla on Nick Cannon’s improv show Wild N’ Out.

The rapid expansion of battle rap culture is what made Smack want to take things back to the basics with Dec. 9th’s Vol. 1 event. “I didn’t want the battle culture to lose its identity,” he says. “We wanted to take it back to the essence.”

On the fifth anniversary of Kendrick Lamar’s ‘good kid, m.A.A.d city,’ California athletes reflect on the epic ‘Sing About Me’ DeMar DeRozan, Chiney Ogwumike and Arron Afflalo remain emotional about Lamar’s most powerful song

I used to be jealous of Arron Afflalo / He was the one to follow.

— Kendrick Lamar, from 2012’s “Black Boy Fly”

Now in his second stint with the Orlando Magic, shooting guard Arron Afflalo, recently of the Sacramento Kings, was one of the key pieces in a 2012 offseason blockbuster: then-superstar center Dwight Howard’s trade to the Los Angeles Lakers. Five years ago, Affalo’s name wasn’t only ringing off in the city internationally known as the home of Walt Disney World — it was also popping off in his hometown of Compton, California.

On Oct. 22, 2012, Afflalo’s fellow Compton native, Kendrick Lamar, had released his much-anticipated second album, good kid, m.A.A.d city (Top Dawg/Aftermath/Interscope). Among big hits songs like “B— Don’t Kill My Vibe,” and “Poetic Justice” (featuring Drake), “Black Boy Fly” was a bonus record — an homage to hometown heroes whose talents survived the streets of South Central Los Angeles: He was the only leader foreseeing brighter tomorrows / He would live in the gym / We was living in sorrow. Lamar rapped these lyrics, remembering the days when Afflalo was the star of their Centennial High School basketball squad: Total envy of him, he made his dream become a reality/ Actually making it possible to swim/ His way up outta Compton/ With further to accomplish.

Caption: Fan-made video of Kendrick Lamar’s “Black Boy Fly.”

Lamar and Afflalo knew of each other, even if they didn’t run in the same crews. Aside from being a star athlete, Afflalo was the school’s biggest supplier of music. “If you heard [50 Cent’s] ‘In Da Club’ coming from a car stereo in Compton in 2003,” he told The Players Tribune, “there’s a really good chance that CD was burned by Arron Afflalo.” Business was so booming that teachers and students alike flooded him with requests ranging from Marvin Gaye to The Hot Boys. One student in particular made an appeal for Jay-Z’s 1996 debut Reasonable Doubt. That classmate was Kendrick Lamar Duckworth, who would eventually become a seven-time Grammy winner with 22 nominations.

DeMar DeRozan #10 of the Toronto Raptors looks on during the game against the Cleveland Cavaliers in Game Four of the Eastern Conference Semifinals during the 2017 NBA Playoffs on May 7, 2017 at the Air Canada Centre in Toronto, Ontario, Canada.

Nathaniel S. Butler/NBAE via Getty Images

Good kid, m.A.A.d city, five years old this week, is of course a modern hip-hop classic, one of the true cultural linchpins of the 2010s. The project is a product of a teenage Lamar’s fascination with The Autobiography of Malcolm X as well as his own experiences on Los Angeles’ Rosecrans Avenue, the Louis Burgers where his Uncle Tony was murdered, Gonzales Park, and street corners where gang members served as gatekeepers. It’s a gospel of a Compton life — stories that don’t make it to CNN, and rarely ever leave the neighborhoods. The album reflects growing up in Compton “one thousand percent,” said Toronto Raptors All-Star guard and Compton native DeMar DeRozan. “It takes you back to exact moments of growing up in there. Everything was the norm. Growing up, that’s just what we knew.”

The album’s standout track is an epic bit of storytelling called “Sing About Me. I’m Dying of Thirst.” The song was produced in 2011 by the three-time Grammy-nominated Gabriel “Like” Stevenson of the Los Angeles-based hip-hop trio Pac Div while on Mac Miller’s Blue Slide Park tour. “He hit me back in a couple hours like, this is crazy,” Like recalled Kendrick’s text message after hearing his beat. “I’m writing to it right now in a room with lit candles. I’m like, word, that’s tight,” he said, laughing.

An appropriate setting given the haunting chorus: When the lights shut off and it’s my turn to settle down/ My main concern/ Promise that you will sing about me/ Promise that you will sing about me. The overall narrative of the song is all too familiar to Lamar, Afflalo and DeRozan. The three verses emerge from three different perspectives. The rage inflicted on black bodies unite them. The tales of gun violence, societal ignorance of women’s pain, and survivor’s remorse are common in the United States and around the world.

Arron Afflalo #4 of the Orlando Magic handles the ball during a preseason game against the Dallas Mavericks on October 9, 2017 at the American Airlines Center in Dallas, Texas.

Glenn James/NBAE via Getty Images

“[Kendrick and I] grew up in the same environment,” Afflalo says. “I didn’t really get a sense of nobody else seeing big things in their life the way I did. It’s fulfilling to know there was another young kid, at the same school, that had the same types of dreams. If not bigger.” Those dreams, though, were cultivated through nightmares.

Dumb n—-s like me never prosper/ Prognosis of a problem child, I’m proud and well-devoted/ This Piru s— been in me forever/ So forever I’ma push it wherever, whenever/ And I love you ’cause you love my brother like you did/ Just promise me you’ll tell this story when you make it big/ And if I die before your album drop, I hope… **gunshots**

— Kendrick Lamar, from 2012’s “Sing About Me”

“‘[Sing About Me]’ is the song version of an epic movie,” said Chiney Ogwumike, a rising ESPN broadcaster and forward on the WNBA’s Connecticut Sun. The 2014 No. 1 overall pick and Rookie of the Year is a native of suburban Houston. She was a star sophomore at Stanford University — 200 miles north of Compton — when good kid, m.A.A.d city dropped five Octobers ago.

And she’s right. In many ways, good kid, m.A.A.d city is a remix of Tre Styles’ (Cuba Gooding Jr.) viewpoint in 1991’s landmark Boyz N The Hood—a young black male who grew up in the ‘hood and witnessed its daily joys, pains and fears from the frontline. It’s a comparison Lamar embraced on the song’s second half “Dying of Thirst.” Whereas YG’s 2014’s seminal debut My Krazy Life pinpoints the revolving door of gangbanging and street life seen through Doughboy (Ice Cube).

“The whole purpose … is to describe that lost child that you don’t hear about,” said Ogwumike, focusing on the song’s first verse. Featuring a conversation between Lamar and “a friend” (voiced also by Lamar), following the murder of the friend’s brother, the moment recalls the legendary Either they don’t know Tre and Doughboy conversation following Ricky’s death in Boyz. Twenty years year, Lamar’s friend reasons in the song, America still didn’t know didn’t show or didn’t care what happened in his ‘hood and to his brother.

“It’s crazy, because you never notice it until you’re on the outside, when you’re able to look back at it,”said DeRozan. “I went to a Crip high school [Compton High]. I grew up in a Crip neighborhood. I talk just like him. I walk just like him. I do this just like him. It’s instilled in you, and you follow those rules in a sense of what comes with it. It’s crazy. A lot of people don’t make it out.”

“But now,” Ogwumike said, “you do hear about this child. Now … because of these protests.”

DeRozan said a lot of people should just sit down and dissect “Sing About Me.” “They should understand what he’s talking about. This is an everyday thing! It’s still going on all over the world. There’s all types of inner cities.”

Instagram Photo

The verse is deeper than rap. It’s what Keisha Ross of the Missouri Psychological Association describes as historical trauma. Life in the ghetto is traumatizing. I’m fortunate you believe in a dream, Kendrick raps from the perspective of his slain friend. This orphanage we call a ghetto is quite a routine. Anger, hatred and aggression, she said, are both self-inflicted and inflicted on members of one’s own group. “A lot of people know Kendrick Lamar for who I am today,” he said in 2013. “[But] for me to think the way I do, I had to come from a dark space.”

“I think of people I grew up with, that love basketball and love music in my community,” said Ogwumike. “It’s unfortunate because I feel like not a lot of people understand this day-to-day. A lot of hoopers come from certain situations where they are — or they know people that have been — affected by violence. It’s ingrained within sports culture. It’s a humbling reminder that you have to play every possession with a purpose. You gotta live your life with a purpose overall because you want people to sing about you when you’re gone.”

This is the life of another girl damaged by the system / These foster homes, I run away and never do miss ’em / See, my hormones just run away and if I can get ’em / Back to where they used to be, then I’ll probably be in the denim / Or a family gene that show women how to be woman / Or better yet, a leader, you need her to learn something / Then you probably need to beat her.

— Kendrick Lamar, from 2012’s “Sing About Me”

If the first verse is an example of the suddenness of the loss of black life as it relates to men, the second leans into the harrowing experience of how black women are expunged from society. While it’s tempting to think of it as a 2017 version of Tupac Shakur’s 1991 “Brenda’s Got a Baby.” the verse is actually a continuation of the cautionary tale “Keisha’s Song (Her Pain)” found on Lamar’s “final warm-up,” 2011’s Section.80. In it, Keisha is a prostitute who is raped and murdered. In “Sing About Me,” her sister (voiced by Lamar) responds, furious that Lamar would use her life for gain. This, too, is based on real life.

“I met her … and she went at me about her sister, Keisha,” Lamar told MTV days after the album’s release, “basically saying she didn’t want her … business out there and if your album do come out, don’t mention me, don’t sing about me.” Keisha’s sister falls down the same path. How could you ever just put her on blast and s—?/ Judging her past and s—?, he raps, Well, it’s completely my future / Her n—a behind me right now asking for a– and s— / And I’ma need that $40 / Even if I gotta f—, suck and swallow.

She doesn’t die in a hail of gunfire. And with beings such as Shaniya Davis, Sandra Bland and the 276 schoolgirls abducted by Boko Haram as tragic contemporaries, Keisha’s sister, her voice, her pain and the resentment for the only society she knows just fades away. Almost as if she was never here.

Chiney Ogwumike #13 of the Connecticut Sun prepares to shoot a free throw against the Minnesota Lynx during a WNBA game on September 4, 2016 at Target Center in Minneapolis, Minnesota.

Jordan Johnson/NBAE via Getty Images

“When you have a man who uses his platform to show how women are independent, but then also face even more adversity than their brothers — it’s everything,” Ogwumike said with a sigh. “That was superpowerful to me, about how she’s trying to make a way for herself in any way possible. But that way may end up being her demise. It needs to be told. It needs to be destigmatized.”

And you’re right, your brother was a brother to me / And your sister’s situation was the one that pulled me / In a direction to speak on something / That’s realer than the TV screen / By any means, wasn’t trying to offend or come between/ Her personal life, I was like ‘It need to be told’/ Cursing the life of 20 generations after her soul/ Exactly what would happen if I ain’t continue rappin’/ Or steady being distracted by money, drugs and four-fives …

Kendrick Lamar and DeMar DeRozan are friends. They’re both from Compton. Their high schools are separated by three miles. What links the two creatives isn’t recognizable off the rip — both suffer from survivor’s remorse.

For Lamar, stories of those who never escaped Compton are spirits tattooed on his soul as his career continues to ascend, as his all-time great portfolio has fans including former president Barack Obama, Beyoncé, Compton’s own Serena Williams, LeBron James, Russell Westbrook and Dave Chappelle. These tattooed spirits will never see the birth of the “new Compton” led by Mayor Aja Brown. Why did they have to die while I live? How could God let this happen Did they suffer?

For DeRozan, a three-time All-Star and 2016 Olympic gold medalist, success does little to erase the pain of the past. In many ways, it only intensifies. “It’s something I deal with,” he said. “I lost a lot of friends that was with me when I was younger, but I took a different route … Then you get a phone call hearing something happened. You start to say, ‘Damn, if I just would’ve took them with me, or if they would’ve stayed with me, this wouldn’t have happened.’ ”

good kid, m.A.A.d city, a half-decade later, is a form of counseling for DeRozan. It’s way deeper than words over beats. It’s his life on what has become the metaphorical wax. But perhaps more than any lyric from the song, its final lines resonate more than anything as he prepares to enter his ninth season in Toronto — 2,500 miles from the place he first called home: Compton.

Am I worth it, Kendrick ponders. Did I put enough work in?

“That’s everything,” DeMar said. “You get to a point where you start questioning yourself sometimes. People don’t feel my pain, and my passion that I’m putting into it. But in the midst of questioning yourself, you find a new inspiration to keep pushing, and be even greater to get that point across.”

He pauses for a second. “I take that approach in everything that I do.”

Cam Newton said something stupid and other news of the week The Week That Was Oct. 2 – Oct. 6

Monday 10.02.17

A former South Florida plastic surgeon, who in 1998 was placed on probation by Florida’s health department for a botched penis enlargement procedure, didn’t let his reputation get in the way of being sentenced to 44 months in prison for a failed butt lift. Big Baller Brand owner LaVar Ball, an expert in basic economics as evidenced by offering a $495 basketball shoe, is pulling his 16-year-old son LaMelo Ball out of high school and will homeschool him. Former 10-day White House communications director Anthony Scaramucci launched a social media-only news company that “doesn’t have reporters or staff” and will “100% be getting things wrong” sometimes. The white New York police officer who mistakenly tackled black former tennis player James Blake but was not fired is suing Blake for defamation for being “cast as a racist and a goon.” The lawyer for O.J. Simpson called the Florida attorney general “a complete stupid b—-” and said “F— her” after the woman petitioned to deny Simpson a transfer to serve parole in Florida following his release from a Nevada prison. Rock musician Tom Petty died, then didn’t die, and then died again. One member of country act the Josh Abbott Band finally supports gun control legislation after being affected by a gunman killing 59 people and injuring another 500 at the Las Vegas music festival where he and his bandmates had performed. Hours after the Nevada shooting, former boxer George Foreman challenged actor Steven Seagal to “one on one, I use boxing you can use whatever. 10 rounds in Vegas.”

Tuesday 10.03.17

President Donald Trump threw paper towels at hurricane victims in Puerto Rico. The Tennessee Titans, in need of a mobile quarterback following the injury of starter Marcus Mariota, signed a quarterback not named Colin Kaepernick. Florida Sen. Marco Rubio, who has obviously never seen an episode of Game of Thrones, a show about terrible war strategies, said, “If I’d have watched [Game of Thrones] two years ago, I would’ve been president. … It’s got a lot of good strategies.” The NBA found a way for former teammates LeBron James and Kyrie Irving to not have to play together for the Eastern Conference during February’s All-Star game. Proving that the office of the president of the United States is now a joke, Dallas Mavericks owner Mark Cuban said he is “considering” running for president. The CEO of HBO, a network that will spend a reported $15 million per episode of the final season of Game of Thrones and greenlit Confederate without seeing a script, said “more is not better” in response to streaming competitor Netflix’s plan to spend $7 billion on content next year. Three billion Yahoo accounts were breached in 2013, exposing names, email addresses and passwords; roughly 100 people were actually affected. Rep. Tim Murphy (R-Penn.), who allegedly asked his mistress to abort their love child, voted for a ban on abortions after 20 weeks.

Wednesday 10.04.17

Murphy plans to retire at the end of his term. Based on, you guessed it, emails. Ivanka Trump and Donald Trump Jr. were almost criminally indicted in 2012 until Donald Trump’s lawyer donated $25,000 to the re-election campaign of the Manhattan district attorney. Secretary of State Rex Tillerson, according to NBC News, called Trump a “moron” during a meeting at the Pentagon in July; Trump denied the report and tweeted that NBC News “should issue an apology to AMERICA!”; an MSNBC reporter then clarified that Tillerson called Trump a “f—ing moron.” Hall of Fame receiver Jerry Rice crashes weddings in his free time, sometimes “cutting a rug,” including to rapper Too Short’s “Blow the Whistle.” Former Los Angeles Lakers forward Lamar Odom said he “woulda put my hands on” D’Angelo Russell after the former Lakers guard surreptitiously recorded teammate Nick Young admitting to cheating on his ex-fiancee Iggy Azalea. Former NHL forward Jiri Hudler, while on a flight to the Czech Republic, allegedly solicited cocaine from a flight attendant, threatened to kill her when she refused, eventually ingested cocaine in the plane’s bathroom, and then attempted to urinate on a food court; Hudler denies the allegations.

Thursday 10.05.17

Murphy resigned. NFL spokesman Joe Lockhart, responding to an incident involving the Washington Redskins and a racial slur, said “we have no tolerance for racial remarks directed at anyone in an NFL stadium.” Carolina Panthers quarterback Cam Newton lost a yogurt sponsorship because he just had to get some jokes off. Former Los Angeles Lakers guard Kobe Bryant, conveniently retired, said if he were playing today he would “kneel” for the national anthem. Following an “offensive” performance at a Roman Catholic college, comedian Nick Cannon said he “ain’t apologizing for s–t”; the university’s president, winning this war of words, said the school had hoped to get the “NBC or MTV version of Mr. Cannon.” Former New Jersey Nets forward Kenyon Martin said there would have been no way current Brooklyn Nets guard Jeremy Lin, who is Chinese, “would’ve made it on one of our teams with that bulls— on his head” in reference to Lin’s dreadlocks hairstyle; in unrelated news, Martin, who is black, has Chinese symbol tattoos. The St. Louis County Police Department, following a lab test, concluded that bottles labeled “apple cider” were in fact apple cider and not “unknown chemicals used against police.” A Baltimore high school was evacuated due to a possible “hazardous substance” found in the building; the substance was a pumpkin spice air freshener.

Friday 10.06.17

Not to be outdone by Yahoo, AOL announced that its 20-year-old instant messaging program, AIM, which was apparently still in operation, will be discontinued in December. Los Angeles Lakers center Andrew Bogut, who last year pushed the conspiracy theory that Hillary Clinton was running a child trafficking ring out of a Washington, D.C., pizza joint, said “there are bigger issues … rather than focus on this stupid political s—.” Tesla CEO Elon Musk, who has followed through on roughly zero of his big promises, says he can bring power to Puerto Rico in the aftermath of Hurricane Maria. In a development that surely has D.A.R.E. shook, marijuana sales led to $34 million in funds for Oregon public schools. Former White House press secretary Sean Spicer, who said last month that he doesn’t believe he ever lied to the public, accused The Washington Post of intentionally not publishing a story about famous Democratic donor Harvey Weinstein on its front page for a story The New York Times broke. Despite (alleged) white supremacists (allegedly) infiltrating the White House, white supremacists killing a woman in Charlottesville, Virginia, and a reported increase in hate groups since November 2016, the FBI says the group that poses the greatest threat to law enforcement are “black identity extremists,” who don’t actually exist.

Five new TV shows worth watching this fall Last year’s bonanza of blackness hasn’t repeated itself, but you should still plug these shows into your DVR

What’s new in TV this season? Worth checking out? Honestly, the pickings this fall are slimmer than last year’s bonanza of blackness. Both The Carmichael Show and Pitch have been canceled. Atlanta’s second season was delayed so creator and star Donald Glover could go be Lando Calrissian, and Insecure became the most celebrated and discussed show — of the summer.

Empire, black-ish and ABC’s Shondaland lineup have been around long enough that they’ve morphed into reliable fall standards: This Is Us, though still young in television years, has clearly captured the country’s imagination — along with its appetite for Kleenex. And the OWN juggernaut and prestige drama Queen Sugar returns this week for the second half of its second season. We’ll finally get to see those episodes directed by Julie Dash!

[‘Queen Sugar’s’ second season explores a fraught mix of family and historical legacy]

So what’s left? Allow me to walk you through the best of the rest.

Big Mouth (Netflix)

Netflix’s oddball animated show about puberty is currently streaming. It features Jordan Peele as the ghost of Duke Ellington (he lives in one of the character’s attics) and Maya Rudolph as a hormone monstress. Yes, she’s a hairy, horny, imaginary monstress who puts bad ideas in the head of a 12-year-old girl named Diane.

Big Mouth follows the lives of a group of 12-year-olds navigating the hellacious road map of wet dreams, peer pressure, unfortunately timed boners, first periods and, yes, hormone monsters. Big Mouth also contains its share of meta TV and Hollywood jokes — there’s a shocking stinger about director Bryan Singer that I didn’t see coming — but mainly it really gets just how awkward, fraught, miserable — and, in hindsight, quite funny — puberty can be. It is not a show for 12-year-olds, but it is fun for anyone who felt like a mess as their hormones went bonkers for several years.

The Good Place (NBC)

If it feels like all of your favorite smart internet people are talking about The Good Place on Twitter, it’s because they are.

The Good Place, which recently began its second season on NBC, is a sitcom about ethics and philosophy — yes, the stuff Immanuel Kant spent so much time noodling in his brain about. It’s smart, funny, fresh, inventive and quite good at anticipating the questions viewers will form in their own minds. It’s also like The Good Wife in that it excels at finding ways to circumvent and poke fun at profanity restrictions on prime-time network television (and The Undefeated). You can’t curse in The Good Place, and so “f—” has been replaced by “fork.”

The show stars Ted Danson as Michael, the architect of what he hopes will be The Worst Place in the Afterlife. His grand plans for reinventing hell — or The Bad Place, as it’s known — keep getting upended by his wards, Eleanor Shellstrop (Kristen Bell), Chidi Anagonye (William Jackson Harper), Tahani Al-Jamil (Jameela Jamil) and Jason Mendoza (Manny Jacinto). Eleanor, Chidi, Tahani and Jason are all dead and have been sentenced to spend eternity in The Bad Place, though they don’t know it. They think they’re in The Good Place, although they all (except for Tahani) have a sneaking suspicion that they’re not supposed to be there.

By the end of season one, Eleanor, Tahani, Chidi and Jason have figured out that they’re in The Bad Place and that Michael is using them to experiment with a new form of torture. Rather than subjecting folks to lakes of fire — you know, your run-of-the-mill hellish unpleasantries — he’s created an elaborate scheme of psychological torture and gaslighting, mostly by making an environment that’s supposedly perfect a bit of a drag. To Michael, hell is the suburbs.

Now that we’re at season two, there’s just one problem with Michael’s scheme: Eleanor, Chidi, Jason and Tahani keep figuring out what he’s doing and Michael constantly has to erase their memories so he can start over with his experiment. Being middle management in hell is tough, man. Michael’s problems just keep compounding: Even though Eleanor and Chidi are deliberately mismatched as soul mates, Eleanor’s begun to fall for him anyway. Even Jason, the dumbest of the bunch, has independently figured out what Michael’s up to. There’s also a very helpful android named Janet (D’Arcy Carden). Every time Michael has to wipe the memories of Eleanor, Chidi, Tahani and Jason, he has to reboot Janet too.

There’s a lot to like about The Good Place, from its critique of our conceptions of utopia to its interrogation of what it means to be truly “good” or “bad.” The show follows four characters who are kind of terrible, but not genocidal maniac terrible. They’re terrible in an everyday, narcissistic, common sort of way — and they’re capable of change.

The Good Place also works in diversity in a way that doesn’t feel forced or like an afterthought, or as though it came from a network on a cookie-seeking mission. It just feels natural. Anagonye is one of the few African characters on television. (While both Issa Rae and Yvonne Orji are kids of African immigrants in real life, their ethnicity hasn’t come up in Insecure.) There’s such a dearth of characters who are Africans living in America, which is why I was disappointed to hear that HBO would not be developing the K’naan Warsame pilot Mogadishu, Minnesota.

Loosely Exactly Nicole (Facebook)

After garnering less-than-impressive ratings in its first season as an MTV comedy, Loosely Exactly Nicole, starring Nicole Byer, has moved to Facebook for its second season.

Given the return of Curb Your Enthusiasm, there’s obviously still an audience for shows about people who are awful and also unaware of (or maybe simply don’t care about) their awfulness, and the comedy that ensues as a result.

[The temerity to be terrible]

Byer is quietly daring in that the Nicole of Loosely Exactly Nicole is sexual, nervy and self-obsessed in a way that’s generally reserved for Beckys. Like Gabourey Sidibe’s Empire character (actually named Becky), Nicole hooks up with cute guys (white guys, at that). She’s not consumed with hatred of her body or her hair or her blackness, and she’s not an irritated government employee in the way that fat, dark-skinned black women often show up on television.

I want to see success for Byer, for Yvette Nicole Brown, for Retta, for Amber Riley, for Leslie Jones and for all the funny black women who don’t necessarily look like Yara Shahidi or Tracee Ellis Ross but are still bawdy, dangerous and funny. What’s more, their youth and sexuality deserve acknowledgment, and I don’t just mean in the predatory, Leslie-Jones-is-obsessed-with-Colin-Jost sort of way either.

That’s part of the reason that the summer show Claws was such a hit. In many ways, Niecy Nash is a precursor for a lot of these younger women. It’s taken years for her talents to be acknowledged, although playing Nurse Didi in Getting On may have been what it took for her to be taken seriously — she was nominated for Emmys twice for the role. Octavia Spencer is a terrific comic actress (see: Spencer as Harriet Tubman in Drunk History). There’s no doubt her career has blossomed since The Help, but I hate seeing her typecast as dowdy, matronly figures, and the more women like Byer insist on playing otherwise, the more that will hopefully change.

The Mayor (ABC)

From creator Jeremy Bronson and executive producer Daveed Diggs, The Mayor (which debuts Tuesday on ABC) stars Brandon Micheal Hall as Courtney Rose, a rapper who just wants to get some shine — so he decides to run for mayor of his hometown of Fort Grey, California. And, as you might have guessed from the title, he wins. So now you’ve got a person with zero experience or qualifications, who really just wanted a bit more fame, in public service as the head of the executive branch of a city.

I know — impossible to imagine something like that happening, right?

The Mayor reminds me of the 2003 Chris Rock movie Head of State, in which Rock stars as alderman Mays Gilliam, who is engaged in a long-shot bid for president (mostly for the publicity) with Bernie Mac as his take-no-prisoners, blackity-black hype man and brother. Head of State found comedy in the process of running for office, and the movie ends just as the awesome, weighty reality of being president is falling on Gilliam’s shoulders.

The premise of The Mayor is certainly interesting, but what I’ve seen so far doesn’t necessarily make me excited about where the show will go once Courtney has to actually start governing. It’s hard to avoid cynicism there, but maybe as the mayor, Courtney will grow into something a little more like Leslie Knope. Otherwise, there’s a scenario that’s so serious, there’s little to laugh at. Yvette Nicole Brown, who was such a treasure in Community, stars as Dina Rose, Courtney’s mother. It’s a bit of a waste to see Brown, who in real life is young and vivacious in the role of churchy, kinda sexless (though quite funny) mom. Which again, says something about the type of woman Hollywood sees as plausibly forkable.

White Famous (Showtime)

White Famous, the new comedy from creator Tom Kapinos starring former Saturday Night Live actor Jay Pharoah, joins the ranks of shows that expose, comment on and make fun of the artifice of Hollywood, such as BoJack Horseman, Episodes and Entourage.

In terms of the callouts that raise eyebrows for torching real-life relationships, White Famous, which premieres Oct. 15 on Showtime, does not disappoint. Pharoah plays an up-and-coming comic named Floyd Mooney who’s a bona fide star with black people but still gets mistaken for a restaurant valet by white Hollywood producers. Within the first 15 minutes of the show, Pharaoh has already thrown two symbolic middle fingers at director, producer and vocal Bill Cosby critic Judd Apatow.

It’s a tricky jump. Mooney has a meeting with the thinly veiled Apatow character named Jason Gold (Steve Zissis), who is directing a movie about an imaginary attorney who was the first woman Cosby assaulted. Gold wants Mooney to play the woman, a la Eddie Murphy or Tyler Perry. Mooney tells Gold that focusing solely on Cosby’s lechery is racist, although he makes the unfortunate misstep of downplaying the accusations against Cosby of drugging and sexual assault from more than 50 women.

[Why the hot black bodies on ‘Insecure’ are more revolutionary than you think]

White Famous engages in a practice I find annoying about premium cable shows: It treats naked women as mostly silent pets that can be sent to another room when their nude bodies are no longer useful to a scene. Sometimes that works as a reflection of the actual sexism that pervades Hollywood and makes pretty women disposable. For example, there’s a scene in which Mooney and Gold walk in on Jamie Foxx going to town on some unnamed woman in his trailer, and he just keeps going while continuing to hold a conversation. But sometimes, like the moment we’re introduced to a clothed Gold sleeping next to a naked woman, it’s not saying much of anything except, “Hey, I too have the power to put naked women on TV for no reason except to show boobs and butt.”

How novel.

Despite its sexist deficiencies, White Famous is still engaging. It confronts race and success in Hollywood head-on, raising questions about when and why artists end up compromising their own principles.

Growing up Gucci Mane With a new book, new album and new reality show, the Atlanta star is ready for prime time

Radric Delantic Davis wanted the Christmas his mother couldn’t afford to give him — and the eighth-grader was willing to sell slabs of dope to make it happen. Toward the end of 1993, Davis, then 13, had his eyes on a pair of jeans, some new Air Jordans and a Starter jacket. Going back to school, postholiday break meant his classmates would show off their gifts from Santa.

But when his mom told him that bills were really tight and that she could only give him $50, Davis, today known as hip-hop star Gucci Mane, left the apartment with the money and walked to the other side of Mountain Park in East Atlanta’s Zone 6. Davis, who was already selling marijuana for his older brother, Duke, handed a dope man his mother’s $50 in exchange for two tightly wrapped slabs of crack cocaine, roughly 1.5 grams each.

“Now you owe me $50,” Gucci recalls the drug dealer telling him. “Get it?”

It was the moment Gucci realized he was officially waist-deep in Zone 6’s drug game — even if he didn’t have a clue of what he was getting himself into. “I remember … trying to carve out my own individuality,” he said. “I felt like fashion [was] a way to express myself, and I knew the only way I could get it at the time was that route: selling crack. I felt like dope would be the best route … at that time. That wasn’t one of the best decisions I ever made, but I was young.”

“There’s a lot of pain and heartache associated with the drug game that kids need to know about.”

Gucci’s family life, drug dealing and arrests — as well as the perfection of a musical style that would help elevate the careers of a slew of young Southern artists such as Migos, Young Thug and Zaytoven — are on full display in the new The Autobiography of Gucci Mane. In the book, co-authored by Neil Martinez-Belkin, Gucci, who has four top-10 rap singles — including this year’s hit with Migos, “I Get the Bag” — digs deeper into his upbringing than ever before, offering insight into how a kid caught up in Atlanta’s drug game made it through violence, rap beefs, a crippling addiction to the drug lean and run-ins with the law, including a 2005 murder charge (which was eventually dropped), to become the undisputed king of trap music.

“I finally know what it’s like to be a professional, to feel what’s going on,” Gucci said just ahead of the release of the book and his 11th studio album, Mr. Davis (due Oct. 13). The BET reality show Gucci Mane & Keyshia Ka’Oir: The Mane Event, featuring his fiancée, is set to debut Oct. 17. “I now appreciate that, and I’m not trying to take my talent or those opportunities for granted.”


By the time Gucci moved to Atlanta with Duke and his mother, Vicky, in August 1989, he had already experienced the highs and lows of family life.

Growing up in his grandfather’s house at 1017 First Ave., an olive-green two-bedroom near the train tracks in Bessemer, Alabama, young Radric took to his grandfather, the closest thing he had to a father. Gucci remembers Walter Davis Sr. as someone he’d run to and help walk with the rest of the way. He’d dive under his bed in laughter when his granddaddy chased him. But his granddaddy was a drinker, with bourbon often fueling those drunken stumbles home.

Amanda Dudley

When Radric was 7, his grandfather suffered a fatal heart attack. Losing the patriarch of the family triggered infighting that went on for years — his mother and aunts spilled blood on multiple occasions. “My granddaddy’s death divided the family,” Gucci said somberly. “Eventually, we figured it out, to be a tight-knit family again. But I learned a lot in that house.”

“I didn’t want to get caught up in that corner again, so I had to get creative.”

His brother Duke would head down to the Bessemer Flea Market and come home with whatever hip-hop cassettes he could find. The brothers would listen to the albums they could get their hands on, from Run-D.M.C. to N.W.A., committing lyrics to memory, rhyming back and forth. Soon, the bedroom they shared was covered in posters ripped from Word Up! magazine. “He definitely helped shape my taste in music,” he told me. “It kind of formed my love for hip-hop.”


This was long before Gucci’s idea of reaching out to local bootleggers (as a way to get his music out to the locals) came to fruition. With Bessemer in the rearview mirror, Gucci was living in deep financial fear in East Atlanta, worried about how his mother was seemingly always behind on rent and why they couldn’t pay the light bill. “I learned young that if I ain’t got s—, then I just ain’t got s—,” Gucci writes in the book. “If I wanted something in life, I would have to find a way to get it myself.”

Gucci said that while he’s glad he experienced what it was like to sell drugs, it’s a part of his life he never wants to return to — a point he’s trying to make clear to young people tempted by the hustle and the money. “Everything isn’t as glamorous as it seems,” he said. “It ain’t all glitz. … There’s a lot of pain and heartache associated with the drug game that kids need to know about in order to deter them from taking that route.”

Brandon Putmon

By the time he was 21, Gucci was hustling every day on the corner of a Texaco gas station, which had become a place of trade. He was in college at Georgia State University’s Perimeter College when his formal education came to an end. In April 2001, he was arrested for criminal possession of a controlled substance and sentenced to 90 days in jail. It was the first time Gucci had been charged with a crime — and the experience made him think about pursuing music.

“It forced me to make a choice,” he said. “I didn’t want to get caught up in that corner again, so I had to get creative. It made me go, What else can you do? I wanted to challenge myself to try to make a career of being a rapper.”

More than a year removed from a stint in a federal prison in Terre Haute, Indiana, for possession of a firearm by a convicted felon, Gucci, who started writing the memoir while incarcerated, knows his comeback was never a sure thing. If he could do some things over again, he would. But the trap king’s roots, and his past, remain close to his head and his heart.

Cam Kirk

“I would tell my young self, ‘Hey, Gucci, you got an amazing future ahead of you. You’re a fascinating person. You’re going to be one of the most remarkable people to ever walk the face of the earth,’ ” he said. “So with that being said, you gotta conduct yourself with class, you gotta conduct yourself professionally, because the world is going to watch you and the world is going to imitate you.”

Jay Z — an artist truly made in America — makes his case for an authentic rest of his life From Bun B to Styles P to T.I. — the grown men of rap are having a moment

In May, Jay-Z inked a new $200 million deal with Live Nation. Before this weekend, his last major tour was in 2014 with his wife Beyoncé for their ($100 million-grossing) On The Run excursion. Jay-Z’s return to Made In America, a music festival he founded with Budweiser in 2012, was to be the culmination of a chain of events that started with speculation, leading up to June 30 release of 4:44, about just how much Jay-Z did or didn’t have left in the creative tank.

Rap, historically, has been a young man’s game. Could Jay-Z, at 47, still shift the culture as he’s done countless times before? Could he successfully coexist in a world of Futures and Cardi Bs and Lil Yatchys and Migos — all of whom were either gracing the Made In America stage this year or in years past? Would Jay’s first major solo performance in three years be his next Michael Jordan moment?


Music fans in ponchos attend the 2017 Budweiser Made in America festival, day one on Benjamin Franklin Parkway on Sept. 2 in Philadelphia.

Lisa Lake/Getty Images for Anheuser-Busch

Sunday morning. On Philadelphia’s Chestnut Street. Jay Z’s new “Meet The Parents” blasts from a black Toyota Avalon. People on the sidewalk rap along — the car’s speakers are an impromptu appetizer for what’s to come later. He can’t explain what he saw / Before his picture went blank / The old man didn’t think / He just followed his instincts,” Jay-Z rhymes at the stoplight. Six shots into his kin / Out of the gun / N—a be a father / You’re killing your sons.”

On that day — before the Labor Day holiday and Night 2 of the sixth annual Budweiser Made In America Festival — a group of friends walking down 20th Street playing cuts from 2009’s Blueprint 3 on their mobile phones. Thousands of iterations of Shawn Corey Carter stared back from T-shirts worn by the crowd that swarmed Ben Franklin Parkway.

Then, it happened. An explosion lit up an adjacent stage. Just Blaze on the turntables.

And then there was the young man working at UBIQ, a chic sneakers store on chic Walnut Street. Looking like a student from Penn, he said he planned on taking in Jay-Z’s headlining Sunday set. At least for one day at the end of summer, the City of Brotherly Love bled blue, Jigga’s favorite hue. “It’s a skate park like right across the street,” Penn Guy said as cuts from Jay-Z’s lauded 4:44 play from the store’s speakers. “I’ve never seen him live. I’m excited.”

Jay-Z’s return to rap — there’s been no new solo album since 2013’s middle of the pack Magna Carta Holy Grail — has been a summer-long process. First came the rumors of a new album watermarked by mysterious “4:44” signage that covered everything from city buses to websites all across the country. Then, at the last of June came the album itself, which was met with immediate and widespread love. A slew of “footnotes” — videos, conversations between people such as Chris Rock, Tiffany Haddish, Will Smith, Jerrod Carmichael, Chris Paul and more — followed, which detailed the album’s creation and inspirations.

From there, in mid-August, the most-talked-about music interview of the year showcased Jay-Z alongside Tidal and Rap Radar’s Elliott Wilson and Epic Records and Rap Radar’s Brian “B.Dot” Miller. The podcast left no stone unturned. In a two-part, 120-minute conversation, they peeled back layers of Jay-Z’s thought processes about music, life, love, motivation, depression and, even LaVar Ball.

On the heels of that talk, and through a Saturday of unseasonal chilly downpours, Jay-Z and Beyoncé watched a new generation of stars command muddy crowds. Family from both sides of the Carter-Knowles union cheered Solange on through her Saturday set. Was may well have been a kind of moment Jay-Z envisioned throughout the recording of 4:44. At 47, he had to wonder about his creative mortality, and if he could shift the culture as he’d done so many times before.


Bun B performs onstage at The Fader Fort presented by Converse during SXSW on March 16, 2013, in Austin, Texas.

Roger Kisby/Getty Images

The Los Angeles Lakers’ rookie point guard Lonzo Ball said it: “Y’all outdated, man. Don’t nobody listen to Nas anymore […] Real hip-hop is Migos, Future.”

On one hand, it’s difficult to fault a 19-year-old for backing the music of his youth. Younger generations of artists and fans alike have always bucked back at generations who view their contributions as destructive. Tupac Shakur openly dissed De La Soul on 1996’s seething battle record “Against All Odds:” All you old n– tryna advance/ It’s all over now take it like a man/ N– lookin’ like Larry Holmes, flabby and sick/ Tryna playa hate on my s–, eat a fat d–. And only weeks before he was murdered, The Notorious B.I.G. vowed to never rap past 30. On the other hand though? Right now is a particularly good time for a handful of statesmen who dominated hip-hop before Big Baller Brand was just a twinkle in Lavar Ball’s eye.

How generations before talked about Marvin Gaye, Prince, Whitney Houston and Michael Jackson, he’s hip-hop’s them.

Run The Jewels’ Killer Mike and El-P (and their soundman, Trackstar the DJ) have consistently been one of the decade’s most impactful groups. They tour the world — and, in particular, amassed a melting pot crowd of various races and ages moshing at the Sunday Made In America set. Nas’ 2012 Life Is Good is, in many ways, rap’s interpretation of Marvin Gaye’s Here, My Dear, and one of the great late-career albums from any MC. OutKast’s 2014 tour was weird, but Big Boi of OutKast has quietly been responsible for several stellar albums — 2010’s Sir Lucious Left Foot: The Son of Chico Dusty, 2012’s Vicious Lies and Dangerous Rumors and 2017’s Boomiverse — in this decade alone.

Jay-Z wasn’t the only artist in the pre-Lonzo Ball era displaying moments of clarity over the last few years either. A handful of hip-hop’s mature and notable names have been creating art and expressing — via conversation and on social media — everything from encounters with their own mortality to the pain and occasional beauty of survivor’s remorse.

Rice University instructor Bernard “Bun B” Freeman (currently working with Beyoncé and Scooter Braun on a telethon to benefit the victims of Hurricane Harvey), one half of the legendary Port Arthur, Texas, rap group UGK, sat down with Queens, New York’s own N.O.R.E. for an installment of the MC’s popular Drink Champs podcast. Per tradition, both parties swap hip-hop war stories and imbibe for the better part of two hours. The most emotional segment centered around memories of Freeman’s partner in rhyme, Pimp C, who died in 2007.

“The illest s— Pimp [C] ever said was ‘I don’t need bodyguards. I just need mighty God.’ Ever since he said that, and I never told him, I move like that,” Freeman said. A single tear streamed down the right side of his face. “If you wasn’t moving with me within God, I’ll just move by myself. That’s the way life should be.” He continued, “If you are who you say you are, and you’re honoring that in a real way, you can move anywhere in this world. Pimp and I are proof of that.”

When it comes to honoring a fallen comrade, T.I. (who was not feeling Lonzo’s comments) understands all too well. In May 2006, T.I’s best friend Philant Johnson was murdered in Cincinnati following a drive-by shooting. Phil, is inspiration behind T.I.’s massive Justin Timberlake-assisted single “Dead & Gone.” Phil had been by T.I.’s side that same evening — holding his mobile while the rapper performed. Hours later, his lifelong friend lay bleeding to death in his arms. “I told him I had him, and it was going to be all right,” T.I. told MTV in 2006. “That was what I said. And he said, ‘All right.’”

The death could be viewed as the trigger that disrupted T.I.’s massive mid-2000s success. His 2007 weapons arrest and subsequent incarceration was seen by many as a response to Johnson’s murder. T.I. contemplated quitting rap. But T.I.’s moved forward. While not at just this minute the Billboard and box office star he split time as a decade ago, the film producer, actor, and two-time Grammy winner born Clifford Harris is still a recognizable figure in rap. Particularly on his very active Instagram account.

Instagram Photo

Last month, Tip (a father to six who is who has experienced his own share of public marital ups and downs with singer-songwriter Tameka “Tiny” Harris) posted the video of him presenting Phil’s daughter with a new car. She’s now a high school senior. In a heartfelt caption, Tip used the moment as a social media therapy session. “Making straight A’s and maintaining a 3.8 GPA, all the way through school, staying away from all the things we were eyeball deep in when we was her age, & doing any & everything that’s EVER been asked since you left,” he wrote. “How can we not make sure she rides cool & in comfort her senior year? We miss you more than we can express…but we fill in for you everyday until it’s all said and done.”

He promised to send her to college. And that she’d never suffer for anything. It was more than an Instagram caption. It was remaining true to a promise to a man who died in his arms 11 years ago. “Our loyalty lives forever!”

Lastly, it’s Styles P — one-third of ’90s Bad Boy trailblazers The LOX. He and his wife, Adjua Styles, visited Power 105’s The Breakfast Club in August. Among other things, the couple discussed the benefits of healthy eating, and Charlottesville, Virginia. They also talked about their daughter’s suicide.

It’s what performances like these are masked for—regular season games for a championship run.

In June 2015, Styles P’s stepdaughter, Tai Hing, took her own life. She was 20. Styles P addressed the tragedy a month later via Instagram, detailing the difficulty he and his family faced, and would face. Hing’s death, her mother believes, could have been the boiling point of depression, issues with her biological father, and perhaps her sexuality.

Fighting back tears, Styles P was emotional about never having been able to take the place of Hing’s biological father. The dynamic bothered him deeply, but was beginning to understand as he, himself, was a product of a similar situation. “If we knew she was depressed she would’ve been home with us,” he said. “ We all deal with depression on some sort of level … You expect your child to bury you, not to bury your child.”

Honesty has always been a prerequisite for hip-hop in its most soul-piercing form. Beyond the flash, the lights and the flossing, at its core, rap was necessary to explain the fears, dreams, joys and pains of a people so often still struggling. And dealing with police brutality, poverty, misogyny, and more. So Styles P’s pain, T.I.’s memories, Bun B’s instructions from Pimp C, and Jay-Z’s vulnerability aren’t new grounds for rap. But their grief, and willingness to shred the cloak of invincibility rap often mirages is living proof of the power behind the quote a wise man said nearly a decade ago. Ain’t no shame in holding onto grief. As long as you make room for other things, too.


Music fans attend the 2017 Budweiser Made in America festival – Day 2 at Benjamin Franklin Parkway on September 3, 2017 in Philadelphia, Pennsylvania.

Lisa Lake/Getty Images for Anheuser-Busch

The weather Sunday proved to be Mr. Hyde to the Saturday’s Dr. Jekyll. The only visible fingerprint from Saturday was the mud that essentially became a graveyard for shoes. Jerseys were popular with the crowd. UNC Michael Jordan and Vince Carter. Cavaliers, Heat and St. Vincent-St. Mary LeBron. Sonics and Warriors Durant. Nuggets Jalen Rose, Sixers Ben Simmons. Lakers Kobe, and Hornets Glen Rice. UCLA Russell Westbrook, and Lonzo Ball. Arizona State James Harden, University of California Marshawn Lynch, Niners Colin Kaepernick, LSU Odell Beckham and Georgetown Allen Iverson. Obscure jerseys such as Aaliyah’s MTV Rock n’ Jock and Ray Finkle’s Dolphins jersey (from the 1994 Jim Carrey-led comedy classic Ace Ventura: Pet Detective) were sprinkled among the sea of thousands.

Afternoon sluggishly careened into evening. 21 Savage, Run The Jewels and The Chainsmokers all commanded large crowds. Felicia “Snoop” Pearson from The Wire dapped up fans. Hometown young guns Markelle Fultz and Joel Embiid of the Philadelphia 76ers walked through the crowd. Festivalgoers camped near the main stage for hours in hopes of landing an ideal viewing spot for Jay-Z’s performance. To pass time, cyphers were had. Weed smoke reclined in the air. Guts from dutches and cigarillos were dumped. All to pass the time.

Months ago, many, especially on Twitter, wanted to act like Jay-Z wasn’t a headliner. No one even saw an album coming. Now here they were minutes from history. That’s what Jay-Z is in 2017. How generations before talked about Marvin Gaye, Prince, Whitney Houston and Michael Jackson — Jay-Z is hip-hop’s them. He’s a throwback to the genre’s yesterday lyricism while embracing the newer generation he still attempts to impart game on and learn from.

The oversized Balloon Dog by famed sculptor Jeff Koons took the stage: It was time. “I’ve been waiting for this all summer,” one concertgoer said as he wrapped his arms around his girlfriend. “I know one thing, Jay better do the songs I wanna hear!” demanded another young woman.

So he did. Jay-Z’s set lasted nearly an hour and a half. He blended 4:44 cuts with classics from his catalog — the radio-friendly and the graphic street narratives. Jay-Z commanded of the crowd, but critiques did exist.

In his Rap Radar interview, Jay-Z mentioned that he was still toying around with the set list for his upcoming tour (slated to start in October). While it’s not a question to 4:44’s quality, Jay-Z weaving in old classics such as “Where I’m From,” “H to the Izzo,” “N—as In Paris,” “Big Pimpin’,” “Hard Knock Life,” “Run This Town,” “Empire State of Mind” and “Heart of City” captivated the crowd, cuts from his most recent album seemed to dissipate from the energy those helped muster. 4:44, after all, does not have a big radio single.

4:44 is Jay-Z’s most personal album to date. His thirteenth solo effort revolves around the complexities of his marriage, his mother’s sexuality and societal issues that continue to create systematic disadvantages for people of color. Its intimacy can get lost in an outdoor crowd of tens of thousands. For an album of that nature, it’s tough to ask even Jay-Z to plan for such.

Breath control was expected to be off-center in his first major performance in three years — though coaxing the crowd to sing Beyoncé happy birthday was a great diversion. Are these flaws that will doom his upcoming tour? No. He still has three more festivals on deck before setting sail on his own on Oct. 27. It’s what performances like these are made for — regular-season games for a championship run.

“It’s Jay, so he did all the songs I wanted,” a concertgoer told me. “But I’m greedy. I wanted more.”

Jay-Z performs at Budweiser Made in America festival on Sept. 3 in Philadelphia.

Arik McArthur/FilmMagic

Jay-Z’s catalog: a litany of hits he can employ at any time to wrap a crowd around his fingers. People filmed Instagram and Snapchat videos of themselves rapping along. People yelled to him from the back of crowd as if it were a Sunday service. And cyphers between friends sprouted everywhere. Another element Jay-Z kills with is the element of surprise. He concluded the show with a tribute to Coldplay’s Chester Bennington, who committed suicide in July: an inspired performance of his Black Album single “Encore.”

As he left the stage, crowds swarmed to the exit. Some concertgoers voiced their displeasure. Jay-Z did his thing in the 90 minutes he gave Philly. But there was still something missing. “That’s it? He didn’t even do half of the songs I wanted,” said a girl as she walked toward the exit. “It was aight, I guess. It’s Jay, so he did all the songs I wanted,” another concertgoer told me. “But I’m greedy. I wanted more.” Made In America was over.

Then, it happened. An explosion lit up an adjacent stage. Just Blaze on the turntables. Some slipped in the mud trying to get there, ruining their clothes, but those concerns were faint. Hundreds were already on the street heading back to their apartments, AirBnB’s or Ubers when Jay-Z informed Philly that the party wasn’t over yet. This set was only for his “Day Ones.”

Jay pulled his “Pump It Up Freestyle” out his back pocket. This bled into “Best of Me,” “I Know,” “Hola Hovito,” “Money Ain’t A Thing” and more. Hometown kid Meek Mill’s guest appearance gave an already frenetic crowd an HGH-sized boost of adrenaline as the rapper ran through his catalog’s zenith and most intense track, 2012’s “Dreams & Nightmares (Intro).”

As Jay-Z closed the second set with [his favorite track], “Allure,” the mood was ceremoniously serene. Michael Jordan finished with 19 points on 7-of-28 shooting in his first game back in versus Reggie Miller and the Indiana Pacers in 1995. The 21 misses are footnotes in history. It’s a moment everyone remembers for two simple words: “I’m back.” Grown as hell, Jay-Z is too.