Martellus Bennett’s ability to empower and inspire kids caught the eye of Microsoft The tight end is part of the company’s Create Change movement

When tight end Martellus Bennett was a young child, he knew he wanted to create visuals and tell stories.

“As a punishment as a kid, my mom used to make me write stories about what happened. And I used to crush those,” he said. “I started writing like crazy. I always feel like creativity is one of my easiest things to do, ’cause there’s some things that you do in life that just feel right.”

The act of creating is natural for the 6-foot-6 athlete who was raised in Houston, where football is king. As Bennett’s desires grew to create more with his creativity and imagination, he knew he wanted to do more. So in 2016 he followed his passion and created The Imagination Agency, “a place where dreams come to life” and where he wears the title of chief executive officer. He tells stories through children’s books, apps and films. It’s an agency that cultivates and inspires youths to pursue creative career paths.

Under the umbrella of The Imagination Agency, Bennett penned children’s book Hey A.J., It’s Saturday, which was released on Father’s Day 2016 and has an app.

Bennett describes the word imagination as “endless possibilities.”

“I think imagination is the key to the world’s issues,” he said. “I think imagination is a great solution. Therefore, this is why I work very hard to promote creativity in kids, because kids have great imagination and creativity, and to help create great solutions for all of the problems that we have in the world in the future.”

To help him carry out his passion, he has partnered with Microsoft to participate in its Create Change movement. Microsoft’s Create Change program features a video series discussing how handpicked players are using Microsoft technology in their philanthropic endeavors. The company, known for having high standards with its philanthropic endeavors, is pursuing thought creators who are inspired to drive positive change and empower other individuals in their communities. And Bennett fits the bill. They also collaborated with four other NFL players to support the philanthropic work they do off the field: Von Miller, Russell Wilson, Richard Sherman and Greg Olsen.

The charitable foundations created or supported by each player focus on areas that align with some of Microsoft’s core missions and values, including education, accessibility, creativity and health. By partnering with these foundations in providing both resources and awareness, they hope to increase their impact on the lives of those in need.

Each video shows a player discussing the inspiration for his cause. They each tell testimonies on how using Microsoft Surface products help them impact more lives in a variety of ways. In support of the work these charitable causes are doing, Microsoft will be making a donation to each of the five nonprofit organizations involved.

Bennett is also working on launching the Uncle Smarty Foundation, where his goal is to help kids use their imagination to dream bigger. He just rebranded The Imagination Agency, developing a new logo, and he is in the process of relaunching the website.

“A lot of people didn’t even know about it,” he said. “I feel like I had a chance to really rebrand some things before I start putting out my next couple projects.”

Bennett says the Create Change program is “super important” for him and his business.

He’s inspired by his 3-year-old daughter, Austyn Jett Rose Bennett.

“I feel like the stuff I’m doing is because of her,” he said. “I feel like she is going to be a black woman in our community growing up and there are a lot of kids like her.”

Bennett also works with Black Girls Code so he can empower other girls and women. “The more people she sees like her, the more comfortable she may be in those fields that she decides to go in. But right now I let her develop around art. It’s encouraging her to be herself, nothing stuffy.”

When Bennett wakes up, he reads some type of philosophy. Then he starts doodling before and after his workout, and “football stuff.” He later starts creating for his agency and uses the remaining parts of his day toward being a husband and father, which to him is the most important job in the world.

“I would rather suck at everything in life and be great at those two things. So I try to make sure that I stay that way, ’cause I’m super ambitious as a person but I want to make sure that I stay ambitious as a father and as a husband as well.”

Bennett is now back with the New England Patriots, who claimed him off waivers Thursday after he was waived by the Green Bay Packers. Bennett was drafted by the Dallas Cowboys in the second round of the 2008 NFL draft and went on to play for the New York Giants, Chicago Bears and New England, winning Super Bowl LI with the Patriots last season.

Allen Iverson suspended one game for missing a game and other news of the week The Week That Was July 31-Aug. 4

Monday 07.31.17

New York Jets safety Jamal Adams, drafted to a team that went 5-11 last season, told an audience “if I had a perfect place to die, I would die on the field.” Teammate Morris Claiborne, not to be outdone, said he too would “die out there on that football field.” Green Bay Packers tight end Martellus Bennett, on the other hand, “ain’t dying for this s—.” The Baltimore Ravens signed another quarterback who is not Colin Kaepernick. Cleveland Cavaliers owner Dan Gilbert, trying so hard to encourage star forward LeBron James stay with the team, was approved to build a jail complex in Detroit. President Donald Trump tweeted “No WH chaos.” Six hours later, recently hired White House communications director Anthony Scaramucci, who is not dead, lost his job. Multiple White House officials, or “the best people,” were tricked into responding to emails from a British prankster. Twelve inmates broke out of an Alabama prison using peanut butter. University of Central Florida kicker Donald De La Haye was ruled ineligible by the NCAA for making YouTube videos.

Tuesday 08.01.17

Guests at a New York City hotel won’t stop having sex up against their room windows; “Guys are together, girls and girls are together. They don’t even pull the shades down,” one resident said. A congressional staffer instructed a group of interns to not leak a meeting with White House adviser Jared Kushner; it was immediately leaked. Hall of Fame basketball player Michael Jordan said eccentric helicopter dad LaVar Ball couldn’t “beat me if I was one-legged.” Ball, keeping his name in the news, said Patriots All-Pro tight end Rob Gronkowski “can’t hang with me back in my heyday.” “Marijuana moms” is a cute new name for mothers who like to smoke weed; meanwhile, the government still wants to arrest certain people for marijuana use. NASA is hiring a person to protect Earth from aliens. Former Ravens linebacker Ray Lewis said Kaepernick, who hasn’t publicly spoken in months, should not talk openly about his social activism if he wants another job. Recently retired NBA player Kobe Bryant is getting thick. Two planes designated to be the new Air Force 1 were originally scheduled to be sold to a Russian airline. Scaramucci, the former White House communications director, known for hits like “I want to f—ing kill all the leakers,” invested almost half a million into an anti-bullying musical. Trump called the White House “a real dump.”

Wednesday 08.02.17

NBA Hall of Famer and BIG3 player-coach Allen Iverson, who has played in just half of his team’s games, averaging 9.1 minutes and two points per game, has been suspended one game by the league for missing a recent game. The Ravens are interested in another quarterback not named Kaepernick. Former second overall NBA draft pick Darko Milicic punched a horse in the face. The NFL released a video defining acceptable (simulating sleep) and unacceptable (twerking, pelvic thrusts) celebrations for the upcoming season. California Highway Patrol officers responded to reports of a kangaroo on an interstate highway; it was a raccoon. A 10-year-old boy named Frank, who admires Trump’s “business background,” offered to mow the lawn of the White House … for free.

Thursday 08.03.17

Trump told Mexican president Enrique Peña Nieto “I won New Hampshire because New Hampshire is a drug-infested den”; Trump lost New Hampshire. Dukes of Hazzard actor Tom Wopat was arrested for allegedly peeling the sunburned skin off the arm of a woman and putting his finger between the butt cheeks of another woman; in response to the allegations, Wopat responded “F— them all.” A third person was arrested in Kentucky for allegedly digging up the grave of one of the suspect’s grandmother in search of valuables; “He should have known better because he was there in the funeral and he knew she didn’t have much to start with,” a relative said.

In “boy, he about to do it” news, special counsel Robert Mueller impaneled a grand jury for his investigation into Russian interference in the last year’s presidential election. A New Jersey man, possibly an eggplant emoji kind of guy, was kicked out of a showing of The Emoji Movie for pleasuring himself in the back row of the theater. A London pub, aptly named the Cock Tavern, banned the use of profanity; a patron responded to the restriction: “That’s bulls—.” The Secret Service, charged with protecting Trump and his family, was evicted from Trump Tower in Manhattan. Gov. Jim Justice (D-West Virginia) will switch to the Republican Party; the state party’s Twitter account said Justice “would be the worst thing to happen to WV” before last year’s election and called him “low-energy” and “Sad!” an hour before news broke of the party change.

Friday 08.04.17

Former independent counsel Kenneth Starr, who unearthed the Monica Lewinsky affair while investigating former President Bill Clinton for something else, in response to the Russia investigation, said, “we don’t want investigators or prosecutors to go on a fishing expedition.” Former President Barack Obama was blamed by Attorney General Jeff Sessions for the “culture of leaking” currently ravaging the Trump administration. Los Angeles Clippers coach and president of basketball operations Doc Rivers, the architect of the Austin Rivers trade, was fired from and kept his job at the same time. Former welterweight champion Amir Khan, playing himself, accused his wife in a series of early morning tweets of cheating on him with heavyweight champion Anthony Joshua; Khan’s wife, Faryal Makhdoom Khan, responded by calling her husband a cheater, a 30-year-old baby, and accused him of sleeping with a prostitute in Dubai. Joshua responded to both set of tweets with a video snippet of Shaggy’s “It Wasn’t Me” music video and a message that “I like my women BBW [Big Beautiful Women].”

LeBron James wants to beat up Kyrie Irving and other news of the week The Week That Was July 24 – 28

Monday 07.24.17

President Donald Trump, when asked about his thoughts on health care reform, told a female reporter to be “quiet.” President Ron Burgundy Trump later read from a teleprompter that the Affordable Care Act has wreaked havoc over “the last 17 years.” The internet was still upset that Olympic gold medalist swimmer Michael Phelps wasn’t eaten by a shark. Former Fox News host Bill O’Reilly, who once said slain 17-year-old Trayvon Martin was killed because he dressed like a “gangsta,” said 36-year-old Jared Kushner “looks like a high school senior.” In Georgia news, a small airplane modeled to look like a Nazi Germany aircraft, complete with a swastika on the tail, landed on a state highway; the plane’s pilot said the Nazi design was “just for fun.” 2 Fast 2 Furious director John Singleton, not known for bad decisions, said there’s nothing wrong with singer R. Kelly keeping a sex cult because the occupants are “adult women.” Boston Red Sox pitcher David Price cursed out an old man last month because the 62-year-old, Hall of Fame pitcher Dennis Eckersley, said, “Yuck.” If Cleveland Cavaliers forward LeBron James were to come face-to-face with teammate Kyrie Irving, he’d reportedly be tempted to “beat his ass.”

Tuesday 07.25.17

James booed the report. The environment is in such trouble that even holy water has been shut off by the Vatican. A New York City barber who posted on social media that “N—-s taking shots can’t stop me” was fatally shot in the head. Former House Speaker John Boehner, who once held a meaningless vote to repeal the Affordable Care Act just so freshman lawmakers could vote on it, said Republicans will never replace the health care law. Tech CEOs Elon Musk and Mark Zuckerberg are currently beefing over whether or not robots will eventually kill humans. Energy Secretary Rick Perry was tricked into talking about “pig manure as a power source” with a Russian (of course) man posing as Ukrainian Prime Minister Volodymyr Groysman. Twin sisters from Australia, who’ve spent over $200,000 on plastic surgery to look more alike, want to get pregnant by their shared boyfriend at the same time. Chicago officials are trying to control their rat problem by making the rodents infertile. Former Dallas Cowboys receiver Lucky Whitehead was cut from the team a day before police realized they had the “wrong guy.” Former Denver Broncos coach Gary Kubiak, who once almost died on the job, is returning to the Broncos. Former NFL quarterback Michael Vick got a job before Colin Kaepernick. A Michigan man suing Golden State Warriors forward Draymond Green for allegedly hitting him in the face last summer said, “I still feel his hand on my jaw.” A retired NFL player is suing Attorney General Jeff Sessions over weed.

Wednesday 07.26.17

The Defense Department, responsible for national security and the military, was caught off guard by a Trump tweet invoking national security and the military. Meanwhile, the U.S. armed forces spend at least 10 times as much on erectile dysfunction pills as they do on gender-transition-related medical treatment. A Michigan man was sentenced to two years of probation for wrapping a cat in duct tape; a person at the man’s home said the tape was used to stop the cat from itching. A self-described journalist and comedian created a list of places where Ohio residents and Cavs fans could burn the jersey of Irving. Arthur Lambright, the former boyfriend of the mother of LeBron James and best known as “Da Real Lambo,” has sided with Irving in the two teammates’ dispute. Green Bay Packers tight end Martellus Bennett, realizing he’s the “only black person in this scary movie,” was worried about ghosts while sleeping in front of his locker room. Future emergency room admittees are now playing “soap hockey.” Atlanta Falcons receiver Julio Jones, putting his $71.25 million contract to good use, paid a dive team to retrieve a $100,000 earring he lost while Jet Skiing. NCAA investigators were shocked to learn that black men get their hair cut more than once a month.

Thursday 07.27.17

Sessions, the president’s proverbial punching bag the past week, said Trump’s criticism is “kind of hurtful.” A New Jersey man was arrested after being accused of not paying nearly $88,000 in tolls. The Washington Nationals hit the most home runs in one inning in MLB history, but all attention was paid to a pigeon that made its way on the field. LaVar Ball is telling women to stay in their lanes again. A market research study found that 26 percent of NFL fans who watched less football last season did so because of national anthem protests; that percentage, though, represented roughly 287 people. Kid Rock finally stopped lying about running for U.S. Senate. Instead of signing Kaepernick, who’s been to the Super Bowl, the Baltimore Ravens signed arena league quarterback David Olson. Kansas City Chiefs quarterback Alex Smith received $2 million just for showing up to work. White House communications director Anthony Scaramucci, who earlier in the day accused chief of staff Reince Priebus of feloniously “leaking” the Mooch’s financial disclosure form, called Priebus a “a f—ing paranoid schizophrenic, a paranoiac” and alleged that chief strategist Steve Bannon engages in autofellatio. Houston Rockets guard and 2017 MVP runner-up James Harden reportedly had his jersey retired at a Houston strip club.

Friday 07.28.17

Republican lawmakers failed (again) to repeal and/or replace the Affordable Care Act. A New York City couple jumped to their deaths because “both have medical issues, we just can’t afford the health care.” The hosts of Fox & Friends, critical of “Obamacare,” unwittingly discovered the core definition of health insurance, stating that “the healthy people are paying for the sick people.” Some guy has already announced his plans to run for president in 2020. Trump, an avid Liam Neeson fan, told undocumented immigrants, “We will find you. We will arrest you. We will jail you, and we will deport you.” The NFL, purportedly serious about brain research, meddled its way out of paying $16 million to the National Institutes of Health. The Tennessee Titans released guard Sebastian Tretola five days after he was shot.