Joe LaPuma’s series, in which he brings various stars to sneaker stores to shop and discuss their favorites, has developed into one of my consistently favorite things on the Internet. But occasionally, he lands someone on the show who’s a real live sneakerhead, not just a randomly rich star or athlete. With Lil Yachty, the combo was excellent.
It starts with Lil Boat clearly botching all sorts of lines in the stand-up shot to open. It’s quite funny, because rarely do other guests say anything at all while Joe does his thing. But for the rapper who just was named a Nautica creative designer, talking about clothes is second nature. If you want to know how he got that job, take notes, kids.
“I’d been wearing it, I kept tagging them,” he told GQ during Fashion Week. “I dunno, I just kinda got their attention and they hit me up.”
That aside, having worked with Puma in the past as well as other streetwear companies, gear is a big part of his bit. So, the pre-sneaker copping interview is pretty interesting from multiple sides. He reveals that Kris Kross was a legit fashion inspiration to him, and he also informs Joe about a sneaker buy/sell/trade collective called ATATF (Addicted To All Things Fresh) that La Puma hadn’t even heard of — which is mad rare.
Otherwise, he reveals that he almost made a boat shoe with Reebok (clever!), that he is a bit of an undercover hypebeast and that he really enjoys the culture of Washington, D.C. He also once paid an absurd amount for the Back To The Future Nikes.
Good subject, tremendous interview, excellent episode.