At Jordan Brand’s NBA All-Star pop-up? A working Interscope recording studio The space opens Friday and is laser-focused on the new youth culture

LOS ANGELES — If you want to cop some kicks, or lay down a hot 16-bar verse, then the Jordan Brand pop-up, called Studio 23, is the place to be during NBA All-Star Weekend 2018. Located just outside of downtown L.A. in Little Tokyo, the two-level space houses the freshest new Jordan products, as well as a music studio experience co-created with Interscope Records.

“M.J. [Michael Jordan] transcended the game of basketball into culture, into art, into music. That’s what this space is really about,” said Sarah Mensah, general manager of Jordan Brand North America. “As we look to set the higher standard of greatness, it’s about that intersection between that culture of the game of basketball and the culture of, in this case, L.A.”

The pop-up opens to the public on Friday, but Jordan has a few requirements to get in. Folks who RSVP’d through the app commonly used for the brand’s events can only enter with a valid middle school, high school or college ID. So don’t expect anybody’s moms or pops to be navigating the venue. This weekend, Jordan is dedicated to catering to the youth and embracing a new generation of the brand’s athletes, apparel and consumers.

Don’t expect anybody’s moms or pops to be navigating the venue.

In the entryway of the space hangs the official black-and-white All-Star Game jerseys, which, for the first time in NBA history — and since Nike officially launched Jordan Brand in 1997 — feature the Jumpman logo. The next room is home to a retail space, where creative customization is not only welcome but encouraged. On-site tailors and local artists are around to help tinker with the apparel: bomber jackets, hoodies, fanny packs and more.

It’s also hard to miss the “Recording In Session” sign that leads upstairs, where you’re greeted by the Jumpman logo next to the iconic Interscope “i” on the wall of an area that appears to be taken straight from the record label’s headquarters. Multiplatinum plaques, from Dr. Dre’s The Chronic to the Eminem’s The Marshall Mathers LP, are mounted around two studios, where real live producers are there, and ready, to work on tracks for anyone bold enough to enter with a pad and pen.

Oh, and don’t forget about the sneakers. Jordan’s latest releases are on display and available for purchase, including Drake’s Air Jordan 8 OVOs (in two colorways, black and white), as well as both the “Black Cement” and “Free Throw Line” Air Jordan 3s.

“It was 30 years ago that MJ did that iconic dunk from the free-throw line. There’s that group of folks that understand what the ‘Free Throw Line 3’ is all about. But this space is not just about that,” Mensah said. “This space is about the current Jordan athletes we have. Folks like Russell Westbrook, the reigning MVP, Kemba Walker, LaMarcus Aldridge, Jimmy Butler. That’s the future generation, and it’s really on us to look to those guys to really lead the future and see the new standard for greatness.”

The high-flying and unpredictable NBA Rising Stars Challenge in 5 storylines Lonzo Ball, Jaylen Brown, Dennis Smith — Team USA is loaded, but can ‘The Process’ lead Team World to glory?

The NBA Rising Stars Challenge game will certainly deliver swag, poster dunks, a barrage of 3-pointers and bucket after bucket from tipoff to the buzzer. But there are a lot of, shall we say, side narratives as well. For example: Apparently, the impact of an NBA All-Star Game snub can travel across the entire globe, even into the highest levels of government.

Despite a prolific rookie season, and a slew of injured All-Stars who needed replacements, the Philadelphia 76ers’ Ben Simmons won’t be playing on the biggest Sunday of the NBA calendar. The 6-foot-10 Australian phenom didn’t receive a call from commissioner Adam Silver when DeMarcus Cousins ruptured his Achilles, or when John Wall announced knee surgery, or when Kevin Love broke his hand, or when Kristaps Porzingis tore his ACL. Instead, Paul George, Andre Drummond, Goran Dragic and Kemba Walker all got the nod as ringers.

One of Simmons’ countrymen decided to use the floor of the Australian Parliament to express his feelings.

“I rise today to express my outrage at the exclusion of Australian Ben Simmons from this year’s NBA All-Star Game,” said Tim Watts, a member of the Australian House of Representatives. “In a record-breaking rookie year for the Philadelphia 76ers, Ben is currently averaging nearly 17 points, eight rebounds and seven assists per game. He’s already had five triple-doubles, and, frankly, no one with two brain cells to rub together would want Goran Dragic on their team.” Watts’ remarks went viral, and Simmons commented, “The man has spoken [insert crying emoji],” on a video of the speech posted on Instagram.

Simmons will make the trip to Los Angeles, though, where he’ll put on for Australia in the annual Rising Stars Challenge. Per tradition, only first- and second-year players are eligible to compete, and for the fourth straight year, the game features a matchup between Team USA and Team World. With the best American players in the NBA squaring off against the league’s top talent with international roots, Simmons will rep his Aussie set as one of the leaders of Team World, along with the Cameroon-born Joel Embiid, his Philly teammate and an All-Star starter.

Although Team World claimed a 150-141 win in last year’s game, Team USA enters the 2018 contest with an absolutely loaded roster that includes a trio of Los Angeles Lakers in Lonzo Ball, Brandon Ingram and Kyle Kuzma, a pair of Boston Celtics in Jaylen Brown and Jayson Tatum, as well as Donovan Mitchell of the Utah Jazz and Dennis Smith Jr. of the Dallas Mavericks. Compared with Sunday’s All-Star Game, Friday’s Rising Stars Challenge presents a smaller — albeit almost equally high-flying, ankle-breaking and star-showcasing — spectacle that previews the leaders of the new school in the NBA. Here are five things to watch from the league’s future stars.


TEAM WORLD

  • Bogdan Bogdanovic, G, Sacramento Kings
  • Dillon Brooks, G/F, Memphis Grizzlies
  • Joel Embiid, C, Philadelphia 76ers
  • Buddy Hield, G, Sacramento Kings
  • Lauri Markkanen, F, Chicago Bulls
  • Jamal Murray, G, Denver Nuggets
  • Frank Ntilikina, G, New York Knicks
  • Domantas Sabonis, F/C, Indiana Pacers
  • Dario Saric, F, Philadelphia 76ers
  • Ben Simmons, G/F, Philadelphia 76ers

TEAM USA

  • Lonzo Ball, G, Los Angeles Lakers
  • Malcolm Brogdon, G, Milwaukee Bucks*
  • Jaylen Brown, G/F, Boston Celtics
  • John Collins, F/C, Atlanta Hawks
  • Kris Dunn, G, Chicago Bulls
  • Brandon Ingram, F, Los Angeles Lakers
  • Kyle Kuzma, F, Los Angeles Lakers
  • Donovan Mitchell, G, Utah Jazz
  • Dennis Smith Jr., G, Dallas Mavericks
  • Jayson Tatum, F, Boston Celtics
  • Taurean Prince, F, Atlanta Hawks

*Injured, will not play in game

 

When in doubt, ‘Trust the Process’

Mitchell Leff/Getty Images

The game plan for Team World is simple: “Trust the Process.” That’s the creed of the young-and-promising Philadelphia 76ers, who will likely make a playoff appearance for the first time since 2012. “The Process” is also the nickname of Philly’s 7-foot franchise center Embiid, who will start in both the Rising Stars Challenge and his first career All-Star Game. Embiid will be joined on Team World by Simmons and Croatia’s Dario Saric, the runner-up for 2017 NBA Rookie of the Year. In last year’s challenge, Saric recorded 17 points, five rebounds and four assists as a starter for Team World. Expect the entire Sixers trio, who all stand 6-foot-10 or above, to both start and get buckets. That’s a feared three-man offense right there.

Will Lonzo Ball play?

Sean M. Haffey/Getty Images

It’s been a busy few weeks for the new-wave first family of basketball, also known as the Balls of Chino Hills, California. LaVar Ball has been frequenting sidelines overseas while coaching his two youngest sons — LiAngelo, 19, and LaMelo, 16 — who have both been straight-up ballin’ (all puns intended) in their first year of professional basketball in Lithuania. Meanwhile, Lonzo, the 2017 No. 2 overall pick of his hometown Los Angeles Lakers, is reportedly expecting a child with his longtime girlfriend, Denise Garcia, and trying to make it back onto the court after suffering a left knee sprain on Jan. 13. “I didn’t think it was going to be this serious, to be honest …,” Ball said on Feb. 7. “I thought it was going to be dealt with quicker.” The injury might cost him an appearance in the Rising Stars Challenge, which will be played on his home court at the Staples Center. Fingers crossed he can suit up. The people need Lonzo Ball on the hardwood and LaVar Ball courtside.

The dunk contest before the dunk contest

Ned Dishman/NBAE via Getty Images

Two out of the four contestants who make up the 2018 NBA Slam Dunk Contest will get to warm up their bounce in the Rising Stars Challenge. They’re both rookies and both members of Team USA: Mavericks point guard Smith and Jazz shooting guard Mitchell, who was a late call-up to the dunk competition as a replacement for injured Orlando Magic big man Aaron Gordon. Smith has wild leaping ability and crazy in-air flair, while Mitchell plays at a height above his defenders, frequently breaking out his patented tomahawk jams. This is another reason that Ball needs to play in this game. Lonzo + Donovan + Dennis = endless lob possibilities. We’d be looking up all night long.

Can Jamal Murray do it again?

Ronald Martinez/Getty Images

If Jamal Murray shows up, balls out and is named the MVP of the Rising Stars Challenge for the second straight year, Drake has to consider remixing his timeless 2015 diss track “Back to Back” to pay homage to his fellow Canadian. That line from the record in which he spits, Back to back like I’m Jordan, ’96, ’97? How about Back to back like I’m Murray, ’17, ’18? In last year’s game, the Nuggets guard dropped game highs in both points (36) and assists (11). He also shot a whopping 9-for-14 from 3-point land. Oh, yeah, and he did it all after coming off the bench. C’mon, Team World, let the man start this year so he can really eat!

Throwback threads

Both Team USA and Team World will take the court at the Staples Center in vintage get-ups honoring the history of the city’s two NBA franchises. Team USA will rock powder blue and gold uniforms, inspired by the 1940s-’50s Minneapolis Lakers, while Team World will break out an orange-and-black ensemble as a tribute to the Buffalo Braves (now known as the Los Angeles Clippers) of the 1970s. Which is the fresher look? That’s for you to decide. Which squad will emerge from the challenge victorious? On paper, it’s hard to bet against Team USA. But in an All-Star Game, even at the Rising Stars level, you never really know.

Black mask Kyrie Irving vs. clear mask Kyrie Irving — who wins? A breakdown of the All-Star point guard’s debut masked games — as a Cav, and as a Celtic

The “Masked Man” is back, but is he better?

After missing one game with a facial fracture that he suffered in the first quarter of the Boston Celtics’ 90-87 win over the Charlotte Hornets on Nov. 11, All-Star point guard Kyrie Irving returned to the hardwood on Tuesday night against the Brooklyn Nets with shiny plastic strapped to his visage.

“I hate wearing it, but somehow it’s caused a craze on Instagram as well as social media,” Irving said before the game of the protective mask that countless NBA players from Wilt Chamberlain to Kobe Bryant, Richard “Rip” Hamilton and LeBron James have been required to wear after suffering an injury to their faces. “I understand that it’s just for my safety, so I throw on the mask for a few weeks and go about my business.”

Nathaniel S. Butler/NBAE via Getty Images

Tuesday didn’t mark the first time that Irving has had to take precautionary measures to protect his face. On Dec. 14, 2012, back in the pre-James teammate days of his tenure with the Cleveland Cavaliers, Irving broke a bone in his jaw in a game against the Milwaukee Bucks. A day later, the then-20-year-old donned a mask while facing the New York Knicks on the road.

So, how did Irving’s first game wearing a mask with the Celtics compare with his first one with the Cavs? Let’s break it down.

Dec. 15, 2012 — Cavs vs. Knicks, Madison SQuare Garden

Mask color: Black

Stat line: 41 points, 15-for-25 shooting (5-for-8 from 3-point), 5 assists and 5 rebounds.

Result: New York Knicks 103, Cleveland Cavaliers 102

Irving, aka Zorro, aka the Phantom of the Garden, went nuts for a then-career-high 41 points while saucing up Knicks guards Raymond Felton, Jason Kidd (then 39 years old) and Pablo Prigioni in 39 minutes on the floor. But remember, this was a Cleveland squad about a year and a half removed from James’ decision to come home. So even on Irving’s monster night, as Carmelo Anthony sat on New York’s bench with a sprained ankle, the struggling Cavs lost. In 19 games wearing a mask (both black and clear) during the 2012-13 season, Irving averaged 24.5 points while shooting 47.5 percent from the field and 39.8 percent from beyond the arc.

Nov. 14 — Celtics vs. nets, barclays center

Nathaniel S. Butler/NBAE via Getty Images

Mask color: Clear

Stat line: 25 points, 8-for-20 shooting (2-for-5 from 3-point), 5 assists and 3 rebounds.

Result: Boston Celtics 109, Brooklyn Nets 102

Before Irving got fitted for his mask heading into Tuesday night’s game against the Nets at the Barclays Center in Brooklyn, New York, his infant daughter, Azurie, accidentally hit him in the face in the spot where he suffered the fracture after teammate Aron Baynes inadvertently elbowed him while going for a block on Hornets guard Kemba Walker. “I did my absolute best not to cry in front of her. I was like, ‘Oh, my goodness, baby,’ ” Irving said of the moment with his daughter. “She hit me right on that spot.” Irving fought through the pain for a game-high 25 points. It wasn’t the career night that he pieced together while masked four years ago, but Irving led the Celtics to their 13th consecutive win.

As for when he’ll be able to bump that Future and take his “Mask Off?” — who knows? Until then, let’s revel in the fact that there’s just something about Kyrie Irving, in New York, rocking a mask.