Miami’s turnover chain is the best thing in college football — and we’re about to lose it Big, black, loud, arrogant and winning — how long can it last?

Just as a reminder to myself / I wear every single chain even when I’m in the house … — Drake, 2013’s “Started From The Bottom

Miami is hardly the first college team to rally around an inanimate object, the most recent high-profile example being Alabama’s “Ball Out Belt.” Much like Miami’s chain, the Crimson Tide’s belt was given for performance on the field. But unlike Miami’s chain, the belt didn’t have black South Florida roots. And it didn’t become anything like the cultural phenomenon the gaudy slab of diamonds and Cuban links so connected to brothers and sisters in the 305 area code.

The Miami Hurricanes’ chain was inspired by a quartet. First-year Miami defensive coordinator Manny Diaz was looking to motivate his players. Cornerbacks coach and Canes alum Mike Rumph told famed jeweler Anthony John “AJ” Machado an idea he had for a necklace that defensive players could wear each time they forced a turnover. Super Bowl champion and former Canes standout Vince Wilfork was at Machado’s shop for an unrelated piece of custom jewelry and told Machado and Rumph the chain had to personally reflect who and what Miami stood for. Not just the campus, but the community’s culture. “In Miami, what are we famous for? We’re famous for the Cuban chains,” Machado told the South Florida Sun Sentinel in September. “But we need to add a little something to it.”

The chain’s true price remains a mystery, part of its ongoing fascination. But this 6.5-pound, 10-karat piece of jewelry — like so many trophy-esque watches, tennis bracelets and pearl chokers — is loud, boisterous, arrogant. And fun. Miami is famous for many things, and the swag of a Cuban link chain is one of them. The Miami Hurricanes’ turnover chain is Miami culture to its core. And it goes beyond — just ask Raekwon about his classic 1995 Only Built 4 Cuban Linx.

The U’s ascension back into the ranks of the elite programs in the game is directly tied to the allure of its turnover chain. College football, fun but far from radical, needed Miami’s swagger again. The team — led by guys such as safety/leading tackler Jaquan Johnson, linebacker Shaquille Quarterman, defensive end Trent Lewis, quarterback Malik Rosier and running back Travis Homer — is as counterculture as Allen Iverson was to the Jordan years of the NBA. The team is a breath of fresh air in a landscape with dominant but less personable powerhouses like Alabama, Ohio State or Michigan. The NCAA — chided for years for its lockdown on celebrations, which is seen in many circles as the “Miami rule” — enforces the personality of teams over players. So watching a team not only revel in how good they are but also live up to the hype? It’s rich. And the turnover chain has galvanized a defense that’s as physical, violent and cocky as there is in the country — tied for fourth in the country in turnovers forced (24) in one fewer game. Their Sept. 9 game at Arkansas State was canceled as Hurricane Irma barreled toward South Florida.

At 9-0, and currently first in the ACC’s Coastal Division, the Canes are the No. 2 program in the country. They’re also sitting on a streak of four consecutive games of four turnovers, including Nov. 11’s dismemberment of No. 3 Notre Dame — much to the chagrin of Fighting Irish defensive coordinator Mike Elko, who all but called the dogs on his own team with a peculiar pregame on-field rant. A recent poll, too, found that many believe the chain is the best story in sports. And even if it’s not, the financial implications and the marketing behind the chain have already paid dividends of hundreds of thousands of dollars for vendors capitalizing on the sudden nationwide appeal with various forms of apparel. It’s great, right? But is it?


Do it for the culture / They gon’ bite like vultures …Quavo, from Migos’ 2017 “T-Shirt

Because already, infatuation with the chain teeters on appropriation. There’s always this tension when something very black — like a big gold chain, being worn by black men — “catches on.” The success of a thing or a gesture or a style is great, but then suddenly it’s not “ours” anymore, the benefit of it is going to everyone else and it’s wrung out and dead before it can be fully enjoyed.

It’s a feel-good story until it isn’t, right? Take the dab for instance, popularized in 2015 by Migos and brought to the doorstep of middle America on Sundays by Carolina Panthers quarterback Cam Newton. Everyone did the dab. That includes candidates such as Hillary Clinton, as well as Speaker of the House Paul Ryan’s son.

The dab became a caricature of itself. A pure, fun creation of popular hip-hop was bastardized by an American culture that has always fed off its energy — and yet is so very often ultimately demonized. Comedian Paul Mooney talks about in a bit called “Ugly On Us But Cute On Them” in 2012’s The Godfather of Comedy.

He could well have added big jewelry. On black people: grotesque, over the top, showy. On others: bold, edgy, fancy, innovative.

The turnover chain is more talked about right now than the race for the Heisman Trophy. Everyone wants in on the most recent gold mine, the flavor of the moment. But however impossible, how about we try to let the players have this moment? And let’s not forget: Their spontaneously joyful on-field marketing of the chain has generated hundreds of thousands of dollars, if not more, yet the guys on the field are entitled to none of the profits. The chain should be theirs.

Their spontaneously joyful on-field marketing of the chain has generated hundreds of thousands of dollars, if not more, yet the guys on the field are entitled to none of the profits. The chain should be theirs.

The turnover chain is a flashback to “The U” that was the baddest, most intimidating and most threatening force in college football. But the rules changed, and the brand of bullying that made Miami nationwide goons (but neighborhood superstars) has been discontinued. So it begs the question, will this new we-the-best momentum of the chain soon feel the clip of new rules? Yes, because, as ESPN’s Dan Le Batard recently said, “This team is still black. And the people doing the ravaging on defense are still black. There will be a turning on that. Showboaty black guy rarely gets embraced. … To be honest with you, if we’re going deep into this, the chain is the only thing from those overtly black Miami teams that is allowed in 2017.”

This season, the Canes have forced 24 turnovers on defense — 23 from black players. The lone exception was defensive lineman Ryan Fines’ fumble recovery in the season opener against Bethune-Cookman.


“Don’t look down on the youngsters because they wanna have shiny things.” — Pimp C, 2013’s “F—WithMeYouKnowIGotIt

How long The U’s undefeated season lasts is no guarantee, especially since there’s a date with No. 4 and defending national champion Clemson on the very near (Dec. 2) horizon. Yet, there’s history that shines brighter than the 900 orange and green sapphires swaying back and forth on the necks of players who have revived arguably the most culturally relevant college football program of all time.

“This team is still black. And the people doing the ravaging on defense are still black. There will be a turning on that. Showboaty black guy rarely gets embraced.”

The chain creates excitement on the field. The chain is useful because the players are motivated by that gleaming trophy. And the chain is important far beyond just the Instagram ops for celebrities and fly-by-night fans. Don’t let the University of Miami’s turnover chain die the same death as the dab. Don’t let the true essence of the chain be swept under the rug. Don’t allow the history of the chain and its place in Miami culture to be overlooked. Because it’s going to happen. If it hasn’t started already.

LeBron and his Cavs. #HoodieMelo. Beyoncé. How we successfully reclaimed the hoodie. It’s a hoodie nation, and the spirit of Trayvon lives on

Trayvon Martin wanted a snack. So he threw on a gray hoodie and headed out for some Skittles and a sweet tea. Thirty minutes later, Martin was dead, shot down by neighborhood watch volunteer George Zimmerman. The story of race, violence and death immediately dominated headlines. But soon the story became that hoodie. The narrative shifted from the racism that led Zimmerman to follow Martin in the first place to a piece of apparel as justification for killing a black person.

Hoodies, quite frankly, are cool as hell. And there are so many iconic black figures who wore hoodies and made them look badass. Tupac Shakur as Bishop in 1992’s Juice, staring daggers at Omar Epps’ Q in the climactic elevator scene. Raekwon in the Wu-Tang Clan’s 1993 video for “C.R.E.A.M.” Even now, Odell Beckham Jr. flaunts his hoodie looks on Instagram, and there’s always Beyoncé’s viral hoodie GIF.

But the hoodie also functions beautifully as Grocery Store Run chic. A comfortable hoodie with sweatpants and sneakers is my uniform for late-night milk runs, or dropping the kids off at school. It’s about not letting anyone see me sweat — ironic, considering the warmth of the hoodie. But the hoodie is a way to still look polished and casual while on the run so I don’t shame my momma by going outside in a wrinkled T-shirt. Black men have to keep our respective cools in public no matter what, and the hoodie gives the impression that I’ve got it together even if I don’t. It’s a look that Kanye West has perfected: the calculated image of having just thrown something on while still looking like a billion bucks, all thanks to the hoodie.


“I am urging the parents of black and Latino youngsters particularly to not let their children go out wearing hoodies … I think the hoodie is as much responsible for Trayvon Martin’s death as George Zimmerman was.” — Geraldo Rivera

On March 23, 2012, just three weeks after Martin was killed, Rivera went on the air and said Martin’s choice to wear a hoodie, and the politics of that choice, was his death sentence. The idea being, of course, that hoodies were associated with criminals. That people of color wearing hoodies were putting themselves in positions to be stereotyped because hoodies were associated with criminal activity because of their function of obscuring the faces of stick-up kids and graffiti artists. And being stereotyped as dangerous meant being followed by volunteer neighborhood watch guys and being killed for looking suspicious.

Of course, the notion of hoodies contributing to Martin’s death is nonsensical. Martin Luther King Jr. was wearing a shirt and tie when he was assassinated. Michael Brown was wearing a T-shirt when he was killed in Ferguson, Missouri. Seven-year-old Aiyana Jones. Emmitt Till. Alton Sterling. Medgar Evers. James Chaney. Laura Nelson. An unending list of black people killed for being black. No hoodies in sight. Hoodies never had anything to do with Trayvon Martin’s death. It was and has always been about the color of the skin the hoodie covered.

The hoodie, for white tech billionaires, represents a cocky nonchalance, indicating they’re not willing to change for anyone.

Want proof? Just look at how the hoodie is perceived by many white tech bros in Silicon Valley. Mark Zuckerberg proudly boasts that his closet is full of gray tees and hoodies. And when he ruffled old-school Wall Street investors for wearing his iconic hoodie to pitch sessions for the Facebook initial public offering in May 2012, just three months after Martin was killed, it was a sign that Zuckerberg was sticking to the edgy persona that made him and Facebook popular in the first place.

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30-for-30 Podcast: Hoodies Up
The story of a protest photo taken in 2012 by LeBron James, Dwyane Wade, and the Miami Heat. Reported and hosted by Jody Avirgan.

The Washington Post, at the time, had a strong defense of Zuckerberg’s attire: “Just like its close cousins the gray T-shirt and the sneaker, the hoodie gives Zuckerberg a way to sartorially wink that he doesn’t like to answer to anybody and that he’s not losing his ‘hacker’ street cred.” The hoodie, for white tech billionaires, represents a cocky nonchalance, indicating they’re not willing to change for anyone. A far cry from the terror the hoodies can instill when worn by teenage black kids.

Rivera would later offer a halfhearted apology for his original hoodie comments, but the damage was done. Twitter was just 5 years old when Martin was killed, and black voices on Twitter weren’t yet as sophisticated with regard to shaping narratives. So when Rivera made his remarks, he was able to lead a discussion about exactly what hoodies had to do with how much danger black people were putting themselves in. The hoodie became a symbol of danger for black people who didn’t need any more reasons to put themselves in any danger around racists.

That’s when LeBron James and the Miami Heat stepped in. On March 23, 2012, the four-time NBA MVP gathered his team together for an Instagram photo. The entire roster donned hoodies, heads down, obscuring their faces. The caption read #WeAreTrayvonMartin #Hoodies #Stereotyped #WeWantJustice. The statement was monumental. James, by donning the hoodie, showed that he was unafraid to speak up.

Black America has been working to reclaim the hoodie as simply a piece of clothing representative of our culture while also making sure the teenager’s story isn’t lost. On this season of Insecure, Yvonne Orji’s Molly wore a hoodie emblazoned simply with the word “TRAYVON.” During the NBA offseason, Carmelo Anthony was tearing up pickup games in gyms across the country. In the clips, Anthony is making just about every shot, and terrorizing defenders. And he’s wearing a hoodie.

The viral clips gave birth to the moniker #HoodieMelo, the mythology being that his hoodie gives him superpowers — and that he’d be better off wearing it during games. Anthony’s hoodie isn’t an overt political statement, it’s just what he wants to wear on the court. And his lighthearted take shows just how far we’ve come in reclaiming the hoodie.

And of course, the hoodie isn’t just relegated to gyms or to work as a symbol of nonchalance. It’s high fashion. The Wall Street Journal has pieces about the Rise of the High-End Hoodie. GQ offers tutorials on how to dress down suits by wearing hoodies while counting down the 31 best hoodies of a given year. At New York’s Fashion Week, hoodies are on display via Kanye West’s Yeezy Season, Rihanna’s Fenty x Puma, DKNY and more.

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Russell Westbrook wore a Reclaim Vintage “World Tour” yellow hoodie against the Warriors in January. He wore the $98 piece with a white hat, tattered jeans and sneakers. And now Nike has fitted athletes with hoodies to wear while they’re on the bench during games. At any given moment during the course of an NBA game, any number of players can have their hoodies on their heads as they watch from the bench or celebrate with their teammates. To show how far we’ve come with hoodies, the style move was initially pretty innocuous. However, Stephen A. Smith did sound an alarm.

“I don’t know why the hell Nike made these damn uniforms that have hoods attached to it by the way,” he said on the Oct. 24 episode of his radio show. “You got a lot of those white folks in the audience that’s gonna think this is Trayvon Martin being revisited. And I’m not joking about it. The bench is no place for someone to be wearing hoodies.” J.R. Smith wasn’t having any of it.

Nike has fitted athletes with hoodies to wear while they’re on the bench during games.

The problem with Stephen A. Smith’s logic here is that he’s echoing the language of Rivera and the masterful narrative shift that made the Trayvon Martin story about hoodies when it’s really about race in America. And who’s to say it’s a bad thing to remind white America of the black boys and girls in this country killed because of the color of their skin?

It’s hard to fault any black person for wanting to take the hood down at night when he feels endangered. Because in an era where we see people who look like us gunned down almost daily, it makes sense to take every precaution. But the hoodie as justification for death is pure misinformation. Blackness is the issue, always has been. But the hoodie has moved beyond simply being about Trayvon Martin because Trayvon Martin was — and, in spirit, is — far more than the hoodie he wore that night.

Daily Dose: 11/9/17 O.J. Simpson gets kicked out of a Vegas hotel

Thursday was another TV day, so if you get a chance to check out Around The Horn, please do so. I pulled a bit of a prank, so let me know how that goes over.

School shootings are a massive problem in the country. They’re basically everyday occurrences on balance, which overall should scare you very much. Instead of trying to get lawmakers to, you know, help prevent people from getting the types of guns that can kill in mass quantities, we take a different route. Like down in Miami, where a school is offering up “bulletproof panels” for sale to kids to put in their backpacks, in case of a shooting. This is what it’s come to.

KFC thinks they slick. On Twitter, it follows exactly 11 people. If you’re not familiar with its “secret recipe” that includes 11 herbs and spices, where have you been? This is not a reflection on their chicken, which is a whole separate discussion. But, one guy figured out its little social media strategy and it’s actually kind of brilliant. As it turns out, they follow five Spice Girls and six guys named Herb. So, once homeboy cracked the code fast food company hooked him up with a serious gift.

O.J. Simpson is out here wilding. The man who is widely believed to have gotten away with a double murder, then served all sorts of time in prison for an unrelated crime, is now out. And not only is he out, he’s partying with ladies, just like he was before he went to prison. Thursday he got kicked out of a hotel for being drunk in public, which is just an incredibly bad look. I have no idea what the limitations of his parole are, and whether this will send him back to prison. But dude might want to slow down, if he can.

It appears that Dallas Cowboys running back Ezekiel Elliott won’t be playing this week. His on-again-off-again relationship with the NFL has now turned into a matter of public ridicule on multiple levels. Another court has decided that he can’t play and his six-game suspension will now be served. Who knows if it will be off again by Tuesday? This case, by the way, has completely sent Cowboys owner Jerry Jones into the next stratosphere with anger. He’s trying to sue the NFL over commissioner Roger Goodell, which we all know is about Zeke.

Free Food

Coffee Break: If you don’t know who Masai Uriji is, you should. He runs the Toronto Raptors and he was born in Nigeria, and is largely responsible for the resurgence of that franchise in the NBA. He also happens to be very much a part of trying to grow the game in Africa.

Snack Time: Planes get grounded for a lot of different reasons. But if you’re the dude who gets caught by his wife cheating to the point that they gotta land the plane? My guy, that’s not good.

Dessert: I can’t stop looking at these shoes.

For the culture: Dodgers and Astros should embrace their cities’ personalities in World Series If sports are a melting pot, why isn’t that reflected in all aspects of the stadium experience?

Alls my life I had to fight/Hard times like, “God!”/ Bad trips like, “Yeah!”/ … But if God got us, then we gon’ be alright!

— “Alright” by Kendrick Lamar


With Game 2 of the World Series between the Los Angeles Dodgers and Houston Astros tied 3-3 heading into the middle of the ninth inning, the Dodgers DJ finally picked a song representative of the situation and of the city where the game was being played.

After spending three days at Dodger Stadium for the pre-World Series media scrum, Game 1 and Game 2, I hadn’t heard much music that originated from the City of Angels.

I heard a lot of Top 40 music — don’t get me wrong, I like that mix — but that music can be played anywhere. In a region that produced the likes of Kendrick Lamar, Dom Kennedy, Dr. Dre, YG, Snoop Dogg, Ice Cube, Tupac Shakur and N.W.A. (artists representative of the city’s toughness, swagger and finesse), why did it take pitcher Kenley Jansen giving up a game-tying home run to the Astros’ Marwin Gonzalez on an 0-2 pitch to tap into that? Picking “Alright” by Lamar, who’s from Compton, California, after the team gave up its 3-1 lead was a smart and timely decision.

Outside of the home runs and scores the Dodgers put on the board, the loudest I heard the crowd in that stadium was when Jansen came out of the bullpen to Shakur’s “California Love” (or Kenleyfornia Love, as he calls it) and when the Dodgers fought back from a 5-3 deficit in the 10th inning and the DJ dropped Dr. Dre’s “Next Episode,” when Los Angeles tied it up, 5-5, going into the 11th. The Astros ended up winning 7-6.

Houston went with a heavy dose of country, rock and Top 40 hits to keep the crowd engaged in Games 3 and 4. Frankly, fans were the loudest when “God Bless America” was played — and the team followed with “Deep in the Heart of Texas.”

Otherwise, the music at Minute Maid Park was almost background noise. It didn’t excite often and certainly didn’t offend. It definitely didn’t get the people going, except for those two songs. Now, in an interesting plot twist, there was a section of fans near Torchy’s Tacos who absolutely loved DMX’s “Roughriders Anthem,” which George Springer had as his walk-up song. They loved it so much they went a cappella and sang it throughout Game 4.

If fans in Houston want to rap the lyrics from the region (New York) they just beat in the American League Championship Series, then go for it. I’m not going to lie and say I wasn’t disappointed that “Grillz,” featuring Paul Wall, couldn’t get some love, since Astros fan Wall offered to give the Astros customized grills (jewelry worn over teeth).

In baseball, much of the city’s musical culture is not about who shows up to represent but rather depends on the selections of its players, the composition of the fan base and the brilliance of the DJ in charge of the playlist. Cody Bellinger and Andrew Toles’ walk-up songs, for instance, are Lamar’s “Humble” and “DNA,” respectively.

The only time I heard music originating from Latin America from either DJ was when Latino players came up to bat. That’s pretty disappointing when you consider that Houston’s Latino population accounted for 35.3 percent of the city’s population in the 2010 census, just 4 percentage points less than white people (39.7), and Los Angeles County and California “have the largest Latino populations of any state or county in the nation,” according to a U.S. Census Bureau report released in 2015.

Just before the start of Game 2, Dodger Stadium played a public service announcement about being courteous to other fans, and the video included almost all Latino children. That was nice to see because in 2014, Latino people took over as California’s largest racial/ethnic group with 14.99 million people in the state. But it reinforced my questions about why I only heard music from the Latin genre when Yasiel Puig, Enrique Hernandez and Yasmani Grandal walked up instead of throughout the game.

No fewer than seven of the 13 position players on Houston’s World Series roster are of Latino heritage. You are bound to hear Latin music in the Astros’ clubhouse. Is it asking too much to blend in some of this music during a three-hour game?

Remember when PSY’s “Gangnam Style” took over Dodger Stadium in 2012? The Korean pop song didn’t just bring Korean people to their feet — fans of all types got in on the Dodger Stadium dance cam action. In that case, and when the Dodgers brought PSY to the stadium in 2013, it was an example of how easy it was to play music inclusive of a community or fan base.

One could argue that inside the ballpark the demographics are not nearly as representative of the overall cities themselves, and the music is being played for the crowd attending. Especially when you’re discussing who does and does not have the disposable income to attend a big four championship event and foot the $1,863 average ticket price.

Fans play a role in the music playlist, but the people playing, at least in the NBA and NFL, are the ones who set the tone with the listening selection. It may not seem like a big deal in the grand scheme of watching a game, but I’ve got to tell you, a good music set can keep fans hyped and locked in.

If both venues can take the time to create food inspired by cultural influences, a more time-consuming task, then is it too much to ask for the stadiums to play music that embodies these different communities on their rosters and in their fan bases? If sports are the melting pot they are billed to be, that should easily extend to music representative of the cities in which the teams play.

Daily Dose: 10/25/17 Robert Guillaume and Fats Domino die at age 89

What up, gang? Hope your week is going well. I was lucky enough to see Benjamin Booker at an NPR Tiny Desk Concert on Tuesday, so I’m quite happy about that. There will be more TV for me later in the week. Stay tuned!

We’ve lost two special ones. First and foremost is Robert Guillaume, the incredible actor whom you likely remember from Benson but may know from Soap if you’re older. Or, if you’re like me, you remember him from his iconic performance in Lean on Me. He was also the first black man to play The Phantom of the Opera on Broadway, in case you weren’t aware. He was 89. Secondly, there’s Fats Domino, who was a legend in his time, in the world of early blues, rhythm and blues and, of course, rock ‘n’ roll. He was 89 as well. Which sorta trips me out.

It looks like North Korea is officially ready for some action. After various threats from President Donald Trump went unanswered, now the rogue nation claims that everything they’ve said, they mean. Which is to say that they just might decide to test a nuclear weapon above ground, which is clearly a very catastrophically bad idea on a few levels. No. 1, escalating the use of nukes is a terrifying prospect, and secondly, who knows what that could trigger, reactionwise, from other nations across the globe.

For my money, Speed will always be a great movie. Mainly because I was a kid when it came out, and the ridiculous premise and even more madcap action are forever etched into my brain as what an exciting movie is supposed to look like. Starring Keanu Reeves and Sandra Bullock, it managed to gross $300 million, which is about $200M more than I would have guessed, at minimum. There was a sequel, but that didn’t do much. But, the people want to know. Does this flick actually hold up? The answer might surprise you.

Lonzo Ball is basically the story of the NBA. Everywhere he goes, opponents are bringing their loudest woof tickets because that’s exactly what his father, LaVar Ball, does. To be clear, this is all completely ridiculous. LaVar is just a dad supporting his son, but half these dudes in the league are so irked by him that they’re taking it out on Lonzo, which, while expected, is still stupid. Now, the Washington Wizards’ Marcin Gortat is tweeting at the Lakers star, and the Los Angeles team is not taking too kindly to it. Grow up, everyone.

Free Food

Coffee Break: Combat Jack is one of the most important people we have in our culture. His hip-hop podcast has been a stalwart in the community, and his role as host and creator is unparalleled. He revealed this week that he’s been diagnosed with colon cancer, and we’re all praying for him.

Snack Time: If you weren’t paying attention, the Los Angeles Dodgers left Curtis Granderson off their World Series roster. Probably a smart move, but it also likely means that he’s played his last game in the major leagues.

Dessert: OK, David Stern, we see you. Still not automatically invited to the cookout, just yet.

On the fifth anniversary of Kendrick Lamar’s ‘good kid, m.A.A.d city,’ California athletes reflect on the epic ‘Sing About Me’ DeMar DeRozan, Chiney Ogwumike and Arron Afflalo remain emotional about Lamar’s most powerful song

I used to be jealous of Arron Afflalo / He was the one to follow.

— Kendrick Lamar, from 2012’s “Black Boy Fly”

Now in his second stint with the Orlando Magic, shooting guard Arron Afflalo, recently of the Sacramento Kings, was one of the key pieces in a 2012 offseason blockbuster: then-superstar center Dwight Howard’s trade to the Los Angeles Lakers. Five years ago, Affalo’s name wasn’t only ringing off in the city internationally known as the home of Walt Disney World — it was also popping off in his hometown of Compton, California.

On Oct. 22, 2012, Afflalo’s fellow Compton native, Kendrick Lamar, had released his much-anticipated second album, good kid, m.A.A.d city (Top Dawg/Aftermath/Interscope). Among big hits songs like “B— Don’t Kill My Vibe,” and “Poetic Justice” (featuring Drake), “Black Boy Fly” was a bonus record — an homage to hometown heroes whose talents survived the streets of South Central Los Angeles: He was the only leader foreseeing brighter tomorrows / He would live in the gym / We was living in sorrow. Lamar rapped these lyrics, remembering the days when Afflalo was the star of their Centennial High School basketball squad: Total envy of him, he made his dream become a reality/ Actually making it possible to swim/ His way up outta Compton/ With further to accomplish.

Caption: Fan-made video of Kendrick Lamar’s “Black Boy Fly.”

Lamar and Afflalo knew of each other, even if they didn’t run in the same crews. Aside from being a star athlete, Afflalo was the school’s biggest supplier of music. “If you heard [50 Cent’s] ‘In Da Club’ coming from a car stereo in Compton in 2003,” he told The Players Tribune, “there’s a really good chance that CD was burned by Arron Afflalo.” Business was so booming that teachers and students alike flooded him with requests ranging from Marvin Gaye to The Hot Boys. One student in particular made an appeal for Jay-Z’s 1996 debut Reasonable Doubt. That classmate was Kendrick Lamar Duckworth, who would eventually become a seven-time Grammy winner with 22 nominations.

DeMar DeRozan #10 of the Toronto Raptors looks on during the game against the Cleveland Cavaliers in Game Four of the Eastern Conference Semifinals during the 2017 NBA Playoffs on May 7, 2017 at the Air Canada Centre in Toronto, Ontario, Canada.

Nathaniel S. Butler/NBAE via Getty Images

Good kid, m.A.A.d city, five years old this week, is of course a modern hip-hop classic, one of the true cultural linchpins of the 2010s. The project is a product of a teenage Lamar’s fascination with The Autobiography of Malcolm X as well as his own experiences on Los Angeles’ Rosecrans Avenue, the Louis Burgers where his Uncle Tony was murdered, Gonzales Park, and street corners where gang members served as gatekeepers. It’s a gospel of a Compton life — stories that don’t make it to CNN, and rarely ever leave the neighborhoods. The album reflects growing up in Compton “one thousand percent,” said Toronto Raptors All-Star guard and Compton native DeMar DeRozan. “It takes you back to exact moments of growing up in there. Everything was the norm. Growing up, that’s just what we knew.”

The album’s standout track is an epic bit of storytelling called “Sing About Me. I’m Dying of Thirst.” The song was produced in 2011 by the three-time Grammy-nominated Gabriel “Like” Stevenson of the Los Angeles-based hip-hop trio Pac Div while on Mac Miller’s Blue Slide Park tour. “He hit me back in a couple hours like, this is crazy,” Like recalled Kendrick’s text message after hearing his beat. “I’m writing to it right now in a room with lit candles. I’m like, word, that’s tight,” he said, laughing.

An appropriate setting given the haunting chorus: When the lights shut off and it’s my turn to settle down/ My main concern/ Promise that you will sing about me/ Promise that you will sing about me. The overall narrative of the song is all too familiar to Lamar, Afflalo and DeRozan. The three verses emerge from three different perspectives. The rage inflicted on black bodies unite them. The tales of gun violence, societal ignorance of women’s pain, and survivor’s remorse are common in the United States and around the world.

Arron Afflalo #4 of the Orlando Magic handles the ball during a preseason game against the Dallas Mavericks on October 9, 2017 at the American Airlines Center in Dallas, Texas.

Glenn James/NBAE via Getty Images

“[Kendrick and I] grew up in the same environment,” Afflalo says. “I didn’t really get a sense of nobody else seeing big things in their life the way I did. It’s fulfilling to know there was another young kid, at the same school, that had the same types of dreams. If not bigger.” Those dreams, though, were cultivated through nightmares.

Dumb n—-s like me never prosper/ Prognosis of a problem child, I’m proud and well-devoted/ This Piru s— been in me forever/ So forever I’ma push it wherever, whenever/ And I love you ’cause you love my brother like you did/ Just promise me you’ll tell this story when you make it big/ And if I die before your album drop, I hope… **gunshots**

— Kendrick Lamar, from 2012’s “Sing About Me”

“‘[Sing About Me]’ is the song version of an epic movie,” said Chiney Ogwumike, a rising ESPN broadcaster and forward on the WNBA’s Connecticut Sun. The 2014 No. 1 overall pick and Rookie of the Year is a native of suburban Houston. She was a star sophomore at Stanford University — 200 miles north of Compton — when good kid, m.A.A.d city dropped five Octobers ago.

And she’s right. In many ways, good kid, m.A.A.d city is a remix of Tre Styles’ (Cuba Gooding Jr.) viewpoint in 1991’s landmark Boyz N The Hood—a young black male who grew up in the ‘hood and witnessed its daily joys, pains and fears from the frontline. It’s a comparison Lamar embraced on the song’s second half “Dying of Thirst.” Whereas YG’s 2014’s seminal debut My Krazy Life pinpoints the revolving door of gangbanging and street life seen through Doughboy (Ice Cube).

“The whole purpose … is to describe that lost child that you don’t hear about,” said Ogwumike, focusing on the song’s first verse. Featuring a conversation between Lamar and “a friend” (voiced also by Lamar), following the murder of the friend’s brother, the moment recalls the legendary Either they don’t know Tre and Doughboy conversation following Ricky’s death in Boyz. Twenty years year, Lamar’s friend reasons in the song, America still didn’t know didn’t show or didn’t care what happened in his ‘hood and to his brother.

“It’s crazy, because you never notice it until you’re on the outside, when you’re able to look back at it,”said DeRozan. “I went to a Crip high school [Compton High]. I grew up in a Crip neighborhood. I talk just like him. I walk just like him. I do this just like him. It’s instilled in you, and you follow those rules in a sense of what comes with it. It’s crazy. A lot of people don’t make it out.”

“But now,” Ogwumike said, “you do hear about this child. Now … because of these protests.”

DeRozan said a lot of people should just sit down and dissect “Sing About Me.” “They should understand what he’s talking about. This is an everyday thing! It’s still going on all over the world. There’s all types of inner cities.”

Instagram Photo

The verse is deeper than rap. It’s what Keisha Ross of the Missouri Psychological Association describes as historical trauma. Life in the ghetto is traumatizing. I’m fortunate you believe in a dream, Kendrick raps from the perspective of his slain friend. This orphanage we call a ghetto is quite a routine. Anger, hatred and aggression, she said, are both self-inflicted and inflicted on members of one’s own group. “A lot of people know Kendrick Lamar for who I am today,” he said in 2013. “[But] for me to think the way I do, I had to come from a dark space.”

“I think of people I grew up with, that love basketball and love music in my community,” said Ogwumike. “It’s unfortunate because I feel like not a lot of people understand this day-to-day. A lot of hoopers come from certain situations where they are — or they know people that have been — affected by violence. It’s ingrained within sports culture. It’s a humbling reminder that you have to play every possession with a purpose. You gotta live your life with a purpose overall because you want people to sing about you when you’re gone.”

This is the life of another girl damaged by the system / These foster homes, I run away and never do miss ’em / See, my hormones just run away and if I can get ’em / Back to where they used to be, then I’ll probably be in the denim / Or a family gene that show women how to be woman / Or better yet, a leader, you need her to learn something / Then you probably need to beat her.

— Kendrick Lamar, from 2012’s “Sing About Me”

If the first verse is an example of the suddenness of the loss of black life as it relates to men, the second leans into the harrowing experience of how black women are expunged from society. While it’s tempting to think of it as a 2017 version of Tupac Shakur’s 1991 “Brenda’s Got a Baby.” the verse is actually a continuation of the cautionary tale “Keisha’s Song (Her Pain)” found on Lamar’s “final warm-up,” 2011’s Section.80. In it, Keisha is a prostitute who is raped and murdered. In “Sing About Me,” her sister (voiced by Lamar) responds, furious that Lamar would use her life for gain. This, too, is based on real life.

“I met her … and she went at me about her sister, Keisha,” Lamar told MTV days after the album’s release, “basically saying she didn’t want her … business out there and if your album do come out, don’t mention me, don’t sing about me.” Keisha’s sister falls down the same path. How could you ever just put her on blast and s—?/ Judging her past and s—?, he raps, Well, it’s completely my future / Her n—a behind me right now asking for a– and s— / And I’ma need that $40 / Even if I gotta f—, suck and swallow.

She doesn’t die in a hail of gunfire. And with beings such as Shaniya Davis, Sandra Bland and the 276 schoolgirls abducted by Boko Haram as tragic contemporaries, Keisha’s sister, her voice, her pain and the resentment for the only society she knows just fades away. Almost as if she was never here.

Chiney Ogwumike #13 of the Connecticut Sun prepares to shoot a free throw against the Minnesota Lynx during a WNBA game on September 4, 2016 at Target Center in Minneapolis, Minnesota.

Jordan Johnson/NBAE via Getty Images

“When you have a man who uses his platform to show how women are independent, but then also face even more adversity than their brothers — it’s everything,” Ogwumike said with a sigh. “That was superpowerful to me, about how she’s trying to make a way for herself in any way possible. But that way may end up being her demise. It needs to be told. It needs to be destigmatized.”

And you’re right, your brother was a brother to me / And your sister’s situation was the one that pulled me / In a direction to speak on something / That’s realer than the TV screen / By any means, wasn’t trying to offend or come between/ Her personal life, I was like ‘It need to be told’/ Cursing the life of 20 generations after her soul/ Exactly what would happen if I ain’t continue rappin’/ Or steady being distracted by money, drugs and four-fives …

Kendrick Lamar and DeMar DeRozan are friends. They’re both from Compton. Their high schools are separated by three miles. What links the two creatives isn’t recognizable off the rip — both suffer from survivor’s remorse.

For Lamar, stories of those who never escaped Compton are spirits tattooed on his soul as his career continues to ascend, as his all-time great portfolio has fans including former president Barack Obama, Beyoncé, Compton’s own Serena Williams, LeBron James, Russell Westbrook and Dave Chappelle. These tattooed spirits will never see the birth of the “new Compton” led by Mayor Aja Brown. Why did they have to die while I live? How could God let this happen Did they suffer?

For DeRozan, a three-time All-Star and 2016 Olympic gold medalist, success does little to erase the pain of the past. In many ways, it only intensifies. “It’s something I deal with,” he said. “I lost a lot of friends that was with me when I was younger, but I took a different route … Then you get a phone call hearing something happened. You start to say, ‘Damn, if I just would’ve took them with me, or if they would’ve stayed with me, this wouldn’t have happened.’ ”

good kid, m.A.A.d city, a half-decade later, is a form of counseling for DeRozan. It’s way deeper than words over beats. It’s his life on what has become the metaphorical wax. But perhaps more than any lyric from the song, its final lines resonate more than anything as he prepares to enter his ninth season in Toronto — 2,500 miles from the place he first called home: Compton.

Am I worth it, Kendrick ponders. Did I put enough work in?

“That’s everything,” DeMar said. “You get to a point where you start questioning yourself sometimes. People don’t feel my pain, and my passion that I’m putting into it. But in the midst of questioning yourself, you find a new inspiration to keep pushing, and be even greater to get that point across.”

He pauses for a second. “I take that approach in everything that I do.”

Are we entering the end times for the NFL? Professional basketball offers the NFL a blueprint for success: embrace the black culture of the majority of your players

The National Football League, the American sport that comes closest to resembling a religion, has its end times in sight: the year 2021. “The likelihood,” NFL Players Association executive director DeMaurice Smith said in August, “of either a strike, or a lockout is in ’21 a virtual certainty.”

Doomsdays. Humanity has always been obsessed with them.

Every religious text has mention of the end times. In just the past 30 years, we’ve survived Halley’s comet, Y2K, the end of the Mayan calendar and the rapture that was supposed to happen in September. But nothing lasts forever. The NFL has survived lockouts and strikes before and has seemed like Teflon for the past decade with sky-high broadcast ratings, massive revenues and an annual American holiday called Super Bowl Sunday. But the league has serious competition for American pastime status from the National Basketball Association.

This may seem far-fetched now, while the NFL’s television ratings lead the NBA’s by a wide margin (although numbers were down last season, and some wonder whether television ratings, in a streaming world, matter as much as they used to). And the NBA doesn’t have anything close to dominating a whole day in America like the Super Bowl. But the NBA, which is as popular as ever in this social media era, continues to embrace an important fact about American culture: Black culture and black people determine cool. Cool resists linear structures. If the NFL wants to maintain its dominance, it needs to embrace black culture or get left behind. Just like baseball.


Let’s be clear: The 2017 NBA Finals between the Golden State Warriors and the Cleveland Cavaliers was the league’s most watched Finals since Michael Jordan’s Chicago Bulls played the Utah Jazz in 1998. But the average 20.4 million viewers who tuned into each game is equal to the average viewership for a single Sunday Night Football game in 2016. And the NFL is still an unmitigated cash cow, with a net worth of more than $13 billion, dwarfing the NBA’s $6 billion figure. The average NFL franchise is worth $2.5 billion. Worth of the average NBA franchise: $1.36 billion, a 3.5-fold increase over the past five years. Over at Major League Baseball, the average team is worth $1.54 billion, but 50 percent of viewers are 55 or older, up from 41 percent in 2010. And in its defense, the MLB can still captivate the country when it has historic World Series matchups like last year’s battle between Cinderellas in the Chicago Cubs and Cleveland Indians. And they almost doubled back with a monster championship series between the Yankees and Dodgers if the former hadn’t lost to the Houston Astros. ESPN data shows the average age of baseball viewers at 53. The average age is 47 for the NFL, and it’s rising. The average age is 37 for the NBA, and it seems to be staying there. Baseball’s television ratings continue to trend downward.

Howard Bryant, ESPN senior writer and author of Shut Out: A Story of Race and Baseball in Boston, summarizes the NFL’s stance in relation to the NBA and MLB: “Post-ABA merger,” he says, “basketball has done by far the best job of adapting to the people who play the sport, baseball the worst. The NFL has been in between, leaning towards a bad job.”

Why might the NFL be on its way to becoming MLB? Because the NFL is looking at a 2021 season that may not even be played. Because the NFL’s ostensibly mainstream stars — Tom Brady, Drew Brees and Eli Manning — who have dominated the past decade, are getting old. And many kids are being steered away from playing the game in its tackle form. “Participation has dropped,” Mark Murphy said in January. He’s president and CEO of the Green Bay Packers and a board member at USA Football. “There’s concern among parents about when is the right age to start playing tackle, if at all.” In a recent (nonrandom) study of NFL players, 110 out of 111 brains examined showed signs of the degenerative brain disease chronic traumatic encephalopathy (CTE).

But the NFL could spiral mostly because, perhaps more than at any other time in pro football history, the league is at a crossroads when it comes to race. League news right now leads with racial conflict. Players are protesting. NFL commissioner Roger Goodell and owners are somewhere between demanding and begging them not to. And in the middle, fans fight over whose boycott of the NFL is actually having an impact on the ratings, if any at all.

“The NBA has caught up or passed the NFL on the cool factor. Whether that translates on the revenue side, that’s hard to know.” — Andrew Brandt, director, Moorad Center for Sports Law at Villanova

Free agent Colin Kaepernick, to bring attention to systemic racism and police brutality, opted on Aug. 14, 2016, not to stand for the national anthem. This has placed the NFL at the center of a discussion about race and sports. Kaepernick’s protest has spread around the world, from European soccer games to Midwestern high school football games. By most accounts, the NFL has botched the handling of the protests. A year later, Kaepernick isn’t in the league despite evidence of him being good enough to start on some teams, and he could surely be a backup.

The reason the anti-protest backlash has become so impactful for the black community is because there’s an understanding of what the fervor about protests is really about—silence. There are contradictions in just about every sentiment of outrage about the protests. Just look at the viral image of an NFL fan wearing a “I stand for the National Anthem” shirt while sitting on a flag. And at the fact that the NFL didn’t even start requiring players to stand for the Anthem until 2009—after the Department of Defense paid the league $5.4 million for “paid patriotism.” And at the fact the NFL actually violates flag codes in some of their representations of patriotism. Jerry Jones himself sat during the anthem at his first Cowboys game, in 1989. And Donald Trump’s finger-pointing at players (and owners) doesn’t erase the fact he insulted John McCain for being a prisoner of war and has lied about calling Gold Star military families who lost soldiers in battle this year. The anger over protests isn’t about patriotism, it’s about silencing black athletes. Steps the NFL may or may not make to quell protests will be seen as an endorsement of that silence.

On Oct. 15, Kaepernick filed a formal grievance against the NFL alleging collusion by team owners. “I think he should be on a roster right now, the Packers’ Aaron Rodgers said in August. “I think because of his protests, he’s not.” Jay-Z rocks a custom Kaepernick jersey on Saturday Night Live, and his actual jersey leads the 49ers’ sales, even though he hasn’t taken a snap for them this season. Kaepernick’s likeness rules the streets. All the while, Kaep rarely speaks, instead continuing his push to donate a million dollars of his own money to various charities across the country, volunteering to donate backpacks to students and suits to parolees. Without so much as a news conference, Kaepernick is part of a daily news cycle, thanks to a massive social media following that watches his every move.

What Kaepernick is learning is something NBA players have known for years: Their social media channels are the best ways to get their points across. So when NBA commissioner Adam Silver sent out a memo reinforcing the rule that players had to stand for the anthem, NBA players (J.R. Smith notwithstanding) mostly took it in stride. That’s because they understand their social impact reaches further than the average NFL player’s. (Odell Beckham Jr., with 9 million Instagram followers, has the most by far of any NFL player.)

LeBron James, who has 39 million Twitter followers and 33 million Instagram followers, expressed that much in a news conference after he called Donald Trump a “bum” on Twitter: “My voice … is more important than my knee. What I say should hit home for a lot of people [to] know where I stand. I don’t believe I have to get on my knee to further what I’m talking about.”

The NBA, its individual players, and fan community have used social media to become a 12-month sport.

Stephen Curry #30 of the Golden State Warriors goes to the basket against the Houston Rockets on October 17, 2017 at ORACLE Arena in Oakland, California.

Andrew D. Bernstein/NBAE via Getty Images

And that’s where the NBA dominates the NFL: at social media, where everything is happening. On Facebook, Instagram and Twitter, NBA teams have an average of more than 7 million followers, while NFL franchises average 4.6 million. Even during the NFL’s last season, there were more hashtags on Twitter dedicated to the NBA. In 2016, Forbes ranked the top athletes on social media: Four of the top 10 players were from the NBA, and the rest were international soccer stars. NFL players didn’t crack the top 10. The NBA social media connection allows players to enter lives and households in new and intimate ways.

Another major reason for the NBA’s ability to lap the NFL in social media is the NFL’s draconian rules about sharing videos online. Last October, the league sent out a memo barring teams from posting clips or GIFs of games. Teams that did so would be fined up to $100,000. While teams such as the Atlanta Falcons use clips from Madden video games to “show” highlights every Sunday, the NFL’s hard line limits many teams’ ability to deeply connect with fans where they are — which is, so much of the time, on their phones.

“The NBA is the more progressive league when it comes to digital,” said Jaryd Wilson, digital content manager for the Atlanta Hawks. The Hawks have become an online darling thanks to creative Twitter posts and engagement with fans online. “In-game highlights are our highest digital performers and our most engaging types of content.”

The NFL’s limits on social media, and teams’ subsequent mockery of the decision, exposes a blind spot about American culture. African-Americans dominate what’s trendy on social media, and if “Black Twitter” determines that something is viral, it often becomes an American cultural phenomenon. Think of phrases such as “lit” and “on fleek” or crazes like the mannequin challenge — these began in blackness. On any given week, a new black-centered sensation, such as the NSFW #ForTheD challenge that dominated social media last month, takes over the country.

The NFL had that viral moment with Cam Newton doing his signature dabbing celebration in 2015, but he was as chastised for it as he was celebrated. Letters were written to newspapers about his “pelvic thrusts,” and Newton’s “arrogance” became the center of the story. And after a humbling Super Bowl loss to the Denver Broncos, Newton seemed put in his place. Instead of embracing him, the NFL demonstrated that it didn’t understand what moves the needle in American culture. It cut down one of its viral superstars — something the NBA just doesn’t do.

“The NBA has been significantly ahead of other leagues in diversity since the ’80s, and excitement has grown since.”

“Diversity is very important to us,” said the Hawks’ Wilson. “We know our demographic, and our audience, and it is about keeping up with those trends. We always think about how can we tap into diverse communities while trying to push ourselves forward.” It affects the Hawks’ bottom line significantly. The organization has taken things a step further by offering a full-on embrace of Atlanta music: acts such as T.I., Gucci Mane and Big Boi perform at halftimes throughout the season, which has resulted in increased ticket sales and price inflation every time a concert is announced. The Hawks’ Philips Arena is even now home to rapper Killer Mike’s Swag barbershop.

The NBA understands that rock is no longer the dominant genre of music. Last year’s Finals marketing soundtrack featured songs from Kendrick Lamar’s DAMN. while the NFL featured the return of Hank Williams Jr. — who was dropped from ESPN’s Monday Night Football six years ago for likening President Barack Obama to Adolf Hitler. And while the NBA features a list of rap stars and rhythm and blues singers during All-Star Weekend festivities, this year the Super Bowl will feature Justin Timberlake, whose last, 2004 Super Bowl performance featured him pulling off a piece of Janet Jackson’s clothing, exposing her breast. Whether or not the move was planned, it went awry, and Jackson caught the backlash as Timberlake’s career flourished. These kinds of things resonate, and the NFL’s de facto pardoning of Timberlake is another reminder to the black consumer that the league doesn’t cherish their concerns the way the NBA so often does.

“The NBA has caught up or passed the NFL on the cool factor,” said Andrew Brandt, director of the Moorad Center for the Study of Sports Law at the Villanova University and host of The Business Of Sports podcast. “Whether that translates on the revenue side, that’s hard to know.”

Yet, even as black America is ravaged by socioeconomic disparities, a 2015 Nielsen study explains that we’ve reached a tipping point with regard to black economic influence. “Today’s American mainstream is rapidly changing, and that change can be attributed in part to the growth and activities of African-Americans in the marketplace. Social media and the internet have become go-to communications platforms for African-American stories and content.” The study goes on to state that black consumer power is growing at unprecedented levels, reaching $1.2 trillion in 2015, a 275 percent increase from 1990. So the appeal to the black consumer is about more than just what’s “cool.” It’s about a consumer base that is increasingly vital.


The NBA season kicked off last Tuesday with a display of the chokehold professional basketball has on compelling storylines. LeBron James faced off against his former teammate and passive-aggressive foe Kyrie Irving. The Warriors lost a buzzer-beater to the newly constructed Houston Rockets that now boast Chris Paul — all while a Klay Thompson doppelgänger was the social media joke of the night. But the NBA’s offseason was almost as entertaining, full of memed stories and social media buzz, from the petty feud between Irving and James to Thompson’s Ferris Bueller’s Day Off-like adventures in China, Hoodie ’Melo and Kevin Durant’s bizarre Twitter dramas. The NBA, its individual players and fan community have used social media to become a 12-month sport.

Meanwhile, the NFL is years-deep into a seemingly never-ending barrage of Spygate, Bountygate and Deflategate. There was the Ray Rice domestic abuse case. Accusations about covering up CTE analysis. All of this, though, seemed only to slightly dent the NFL’s impenetrable shield: People seemed to have accepted the judge and jury status of Goodell, the misogyny and abusive history of too many players who continue to play despite domestic abuse cases, and folks kind of knew that playing football was damaging to athletes in the long term. But Kaepernick’s protest and its fallout illuminated a sharp and deep conflict within the NFL—and among its fans—that many weren’t expecting.

“Go back to Ken Griffey Jr. wearing his hat backwards in batting practice and they all lost their minds.” — Howard Bryant

An Oct. 11 study by The New York Times makes clear that the NFL is now one of the “most divisive” brands in America. The league doesn’t have to choose between its black players and white audience, but it does have to find a middle ground between black players and fans, and its white fans, a dilemma unique to the National Football League. The NFL is the only major male American sport that has mostly black players and a mostly white audience. The NFL is 67 percent black, but its audience is measured at 77 percent white. And although the league is two-thirds black, its top stars are white. In 2015, seven of the NFL’s nine top endorsement earners were white. Since then, black athletes such as Cam Newton and Odell Beckham Jr. have stormed the top ranks, but endorsements largely focus on quarterbacks. The New York Giants are the only team in the NFL that has never started a black quarterback. Of the 32 teams in the NFL, there were six black starting quarterbacks as of Week 7.

But by the time of the 2021 labor negotiations, the aforementioned Brady/Brees/Rodgers/Manning quadrumvirate will be out of the league. Andrew Luck, Derek Carr and Marcus Mariota are the quarterbacks most poised to be the league’s next torchbearers, and with them are Russell Wilson, Jameis Winston and Dak Prescott. So what happens when the faces of the league are as black as the rest of the players? How the NFL reacts will determine the future of the sport. Major League Baseball and the National Basketball Association have both been at the same racial crossroads. One league offers the NFL a blueprint for success, and the other a cautionary tale.


The NBA has had multiple eras in which it has had to realign based on demographics and its top stars. In 1979, three years after the NBA merged with the ABA, the league had a nearly identical demographic makeup as the NFL. Seventy-five percent of the NBA’s players were black, up from 60 percent a decade before, and only two of the league’s top 20 scorers were white. At the same time, 75 percent of the audience was white. Attendance was down, as were ratings, to the tune of a 26 percent decrease against the previous season. A 1979 Sports Illustrated article titled There’s An Ill Wind Blowing For The NBA laid out the question plainly: Is the NBA too black?

The article examined the feeling among fans and some owners that black athletes were “undisciplined,” “overpaid” and played “playground basketball” — all dog whistles. An unnamed executive was quoted: “The question is, are they [the black players] promotable? People see them dissipating their money, playing without discipline. How can you sell a black sport to a white public?”

There was a time when it seemed impossible for major league baseball to fall out of favor as the leading American sport.

The NBA answered that question two ways. One, David Stern became commissioner in 1984. “Stern said, ‘I’m just going to put the best people on the floor,’ and he said the same thing for the front office,” said Richard Lapchick, founder/director of The Institute for Diversity and Ethics In Sports (TIDES). “The NBA has been significantly ahead of other leagues in diversity since the ’80s, and excitement has grown since.”

The league also lucked up by being able to lean into its racial divide with a ready-made rivalry between the bombastic and very black Los Angeles Lakers, led by Magic Johnson, and Larry Bird’s Boston Celtics. Stern, to his credit, embraced the clash, marketing the rivalry and letting the racial subtext become one of the main storylines. The league rode that popularity through the ’80s and ’90s with respectable black stars like Michael Jordan who didn’t upset the American status quo. Jordan was, in many ways, the perfect black athlete for corporate America. He stayed out of politics, seemed nonthreatening, and was a money machine.

Then came the NBA’s next racial crossroads: Allen Iverson. AI, the anti-Jordan, had cornrows, tattoos, jewelry — and he just did it his way. Iverson tested the limits of Stern’s acceptance of black culture. Iverson was from the ’hood, had been embroiled in a nasty fight before going to college, and didn’t bother cleaning up his language. While the NBA struggled with Iverson’s imaging, Reebok embraced his persona, tying their AI shoe to urban culture. They called it The Answer, and it was a monumental success.

A generation of athletes looked up to Iverson. And as those players mimicked his style, the NBA cracked down. In 2005, Stern instituted a dress code for the NBA, making players drop the baggy clothes and dress business casual. LeBron James, just entering his third year, was amenable to the change: “No it’s not a big deal, not to me.” The usually reserved Tim Duncan had stronger thoughts: “I think it’s a load of crap.” Of course now NBA players are the most style-forward athletes in the world. Every night is a runway show.

In 2014, when a tape of the Clippers’ then-owner Donald Sterling uttering racial slurs leaked online, new commissioner Silver was quick and decisive, issuing a lifetime ban. It was the only viable option. The fans were ready for Sterling (who had a long history of animus toward African-Americans) to go, and the Warriors’ Stephen Curry had planned on walking out during a game if Sterling kept his status. There could be no wiggle room. In fairness, the NBA had to work out many of its racial battles before the era of social media. So while the league’s virtual expulsion of Mahmoud Abdul-Rauf in the mid-’90s was just as despicable as what’s happening to Kaepernick, the league didn’t have to fight those issues in real time on social media, like the NFL does now.

“There’s a cottage industry in predicting and hoping for some sort of downfall in the NFL due to concussions, or domestic violence or whatever the latest crisis people seem to make of it,” said Brandt. “I kind of smile when I hear that, because we’ve been talking about that for a long time and NFL continues to grow financially.”

But it’s important to remember that there was a time when it seemed impossible for major league baseball to fall out of favor as the leading American sport. There are numerous reasons for baseball’s dwindling cultural impact: steroid scandals, strikes and shrinking attention spans. However, it’s undeniable that baseball’s lack of connection with America as a whole is directly tied to its refusal to embrace black culture.

“You go back to Ken Griffey Jr. wearing his hat backwards in batting practice and they all lost their minds,” said ESPN’s Bryant. “It was the greatest threat to the integrity of the game because the best player in the game, who all the young people loved and wanted to emulate, was doing something cool, and they shot it down. That was baseball’s last opportunity to catch people and be hip to Madison Avenue, because drugs ruined the game for the next 25 years.”

Baseball’s tacit insistence upon “tradition” and unspoken rules are all too often coded language for a refusal to accept cultural norms that aren’t firmly white American. Bat flips and celebrations are seen as being anti-baseball when they’re really bits of culture inserted by nonwhite athletes. In 2015, Chris Rock landed a scalding indictment of baseball’s popularity during a video for HBO’s Real Sports.

Calling himself an “endangered species, a black baseball fan,” Rock insists that baseball’s focus on its history, a history that excluded African-Americans for the first half of the 20th century, is a turnoff for black fans who aren’t into a time when only white players were allowed to play. And Rock suggests that baseball will fall further away from mainstream popularity as long as it continues to ignore the black fan and players. “Maybe if baseball can get a little hipper, a little cooler and just a little more black, the future can change,” he said in the monologue. “But until then, blacks and baseball just ain’t a good match anymore. Blacks don’t seem to care, but baseball should be terrified.”

The NFL may be gaining an understanding of its need to let black players express themselves to their fans. The league has loosened up the penalties for touchdown celebrations, which has so often been a vibrant space for black player expression and trash talk on the field. Now, players can celebrate while using the football as a prop, celebrate as a team and celebrate on the ground, which were previously 15-yard penalties. And the ESPN Twitter account promoted a Week 5 Packers vs. Cowboys game with a video of battle rappers DNA and K-Shine rhyming about their favorite teams at a barbershop. It’s a start, and a sign that the NFL is inching toward some of the cool points that the NBA snatched. But with Kaepernick still unemployed, the league, stuck in its ways, continues to scramble without a sophisticated strategy or uniform approach in place.

Doomsdays. Humanity has always been obsessed with them. But the NFL is at a crossroads at a time when black culture is simultaneously as powerful, relevant and under attack as at any point in American history. What side of that history is the NFL going to stand — or kneel — on? The almighty National Football League has decisions to make, and so do its players and fans.

Daily Dose: 10/17/17 The NBA is back, kiddos

Today’s another television day, but a special one. The NBA returns Tuesday night, so Around The Horn should be a fun one today. Tune in at 5 p.m. on ESPN if you want to see me break out my fall wardrobe.

Hip-hop is vital lifeblood in America. Today, its creation and existence are being celebrated at the National Museum of African American History and Culture, and if you want to follow that, make sure to hit up the hashtag #hiphophistory. But for as much as it might be the driving force in my life, what it has created has certainly taken away from other things. In the pop culture sphere, from a musical standpoint, the evolution of the rap game basically put rhythm and blues music under. Not just because of popularity. Because of the music itself.

Colin Kaepernick just might have himself a case. Why? Because the president of the United States of America loves to tweet. It sounds complicated, but in short, because of the collective bargaining agreement, Kap’s lawyers could argue that because Trump has such an influence over the league, he deserves damages. This is fascinating because if it does end up that he wins money for not being signed, it’ll be because the very guy who thinks he should have gotten “fired” (FIRED!) did a little too much.

By all accounts, this should be Kevin Durant’s year. He’s the NBA Finals MVP. He’s an NBA champion. It’s his second year with his new squad. Of course, if you looked at his new sneakers, you’d think he still had something to prove, but for the most part, he’s just the man. Whether or not he’s the best player in the NBA at this point is almost immaterial. The other thing he’s expanding is his empire. While we think of LeBron James as the business mogul, KD has things he likes off the court too. Here’s a great, long read about it.

Cooler heads have prevailed regarding the national anthem. At NCAA Division III Albright College, three players were dismissed from the football team for kneeling during the national anthem. To be clear, it technically happened because there was some sort of agreement between the captain’s council not to do this and they violated it. But it’s also an example of people at small schools taking themselves WAAY too seriously in general. Those three players have now been invited back to the squad.

Free Food

Coffee Break: Speaking of the NBA, the athletes deal with a lot of nonsense. Because everyone thinks they can play basketball, dudes in the association get challenged more than others. Sure enough, some YouTuber thought going one-on-one against the Celtics’ Jaylen Brown was a good idea. He was very wrong.

Snack Time: Some of you might not know this, but Lil Jon isn’t all about just getting crunk for no reason. He’s recently started a primary school in Ghana, which seems like a fulfilling effort.

Dessert: If you’re really into Mac computers, get this candle. Also, it got an update recently too.

A Dolphins coach snorted white powder off his desk and other news of the week The Week That Was Oct. 9-13

Monday 10.09.17

Miami Dolphins offensive line coach Chris Foerster — a wild boy — recorded himself snorting multiple lines of white powder off his desk, telling a woman who is not his wife, “I miss you a lot” and that he wishes he could snort the white powder with her but “you have to keep that baby,” and letting the woman, a Las Vegas model, know he wishes he could lick the white powder off her private parts. A Texas official who last month referred to two black prosecutors as “a couple of n—–s” rescinded his resignation letter from Friday because, according to an assistant district attorney, “he is unstable.” Philadelphia 76ers center Joel Embiid earned a $148 million contract for 31 days of work in three years. Studio executive Harvey Weinstein begged his Hollywood friends to “send a letter … backing me, getting me the help and time away I need, and also stating your opposition to the board firing me” before he was eventually fired by the board of The Weinstein Company. The vice president of diversity and inclusion at Apple, which took four years to make black emojis, said that “there can be 12 white, blue-eyed blond men in a room and they’re going to be diverse too.” Former NFL head coach Mike Ditka, who is 77 years old and not a reader of books, said that “there has been no oppression in the last 100 years that I know of.”

Tuesday 10.10.17

Former NFL receiver Steve Smith Sr., making clear that he respects “my elders,” told Ditka to “go sit ur dumb a$$ down somewhere.” President Donald Trump, known tax expert, threatened to “change tax law” for the NFL despite the league dropping its tax-exempt status two years ago. The president also challenged Secretary of State Rex Tillerson to an IQ contest. A Texas high school, still not quite getting it, will change its name from Robert E. Lee High School to Legacy of Educational Excellence High School, or LEE High School. In news that will affect absolutely no one because surely no one visits that site, hackers have attempted to spread malware through adult site Pornhub. The Colorado Springs, Colorado, police used a robot to blow a hole in the house of a man who had fired a gun in response to a 13-year-old boy … breaking a tree branch. Fox News host Sean Hannity, who welcomed former Fox News host Bill O’Reilly on his show two weeks ago, called out liberals for their “massive, inexcusable hypocrisy” in light of the sexual harassment allegations against Weinstein, a longtime Democratic donor. Complex Media, reinventing the wheel, gave former adult entertainer Mia Khalifa and former gun-toting NBA player Gilbert Arenas an online sports talk show. Media mogul Oprah Winfrey, laughing at us poors, once deposited a $2 million check at a bank just to do it.

Wednesday 10.11.17

Oklahoma City Thunder forward Carmelo Anthony yells, “Get the f— out of here” when he grabs rebounds. Fans of hip-hop artist Eminem, known for controversial lyrics depicting rape, substance abuse, domestic violence and anti-gay slurs, have finally had it with the rapper after he dissed Trump during a BET rap cypher. New Boston Celtics guard Kyrie Irving, who will be in for a rude awakening after his first bad game in the city, said moving to Boston is “playing in a real, live sports city.” Weinstein, currently accused of sexually harassing or assaulting over a dozen women over the past 30 years, is somehow “profoundly devastated” that his wife of 10 years announced she is leaving him. Dallas Cowboys players, drawing a line in the sand, played Eminem’s freestyle rap, in which he calls Trump a “b—-,” and rapper YG’s “FDT,” an acronym for “F— Donald Trump,” in the team locker room after a meeting with owner Jerry Jones regarding kneeling during the national anthem. Secretary of the Interior Ryan Zinke, working for an administration that approved the Dakota Access pipeline, invoked “native Indians” while arguing against the removal of Confederate monuments, saying that “when you try to erase history, what happens is you also erase how it happened and why it happened and the ability to learn from it.”

Thursday 10.12.17

Oakland Raiders running back Marshawn Lynch said it would be an “unfair advantage” to play tennis against Serena Williams, and when asked if it was because Williams was pregnant, Lynch responded, “No, n—a, that it’s Serena Williams, m—–f—–.” Texas A&M, Jay-Z-level shooting out of its league, is interested in poaching head coach James Franklin from 6-0 Penn State. Michael “Thriller Eyes” Jordan says he smokes six cigars a day. Russian agents, who have apparently never heard of Grand Theft Auto, used Pokémon Go to “exploit racial tensions” in America ahead of the 2016 presidential election. Trump supporters Diamond and Silk responded to Eminem’s anti-Trump freestyle with their own, telling the rapper to “stop crying like a baby and a little b—-.” The owners of the home featured in Breaking Bad have erected a 6-foot-high fence because fans of the former AMC show keep throwing pizzas on their roof. Jane Skinner Goodell, the wife of NFL commissioner Roger Goodell and an apparent Kevin Durant fan, has been using an anonymous Twitter account on websites like NBC Sports and ESPN.com to defend her husband. The makers of adult films SpongeKnob SquareNuts and Strokémon announced plans to create an erotic spoof of popular adult cartoon Rick and Morty aptly called … well, you can guess. Rep. Jim Lucas (R-Indiana), an idiot, thinks journalists should be licensed like gun owners because “if I was as irresponsible with my handgun as the media has been with their keyboard, I’d probably be in jail.”

Friday 10.13.17

The Jacksonville Jaguars defensive backfield is deciding between “Alcatraz,” “Pick-fil-a” and “Jackson 5” for its new nickname. Online residential rental company Airbnb, an alternative to hotels, will open its own apartment building to be used for tenants to rent out their space, much like hotels. NFL Hall of Famer O.J. Simpson, fresh out, is already, ironically, doing memorabilia signings. New York Giants coach Ben McAdoo, leading a team that was 0-5 when it had the best receiver in the league, is somehow flummoxed that “there is nobody giving us a chance in hell to win” their next game. Jones, the Cowboys owner who told his players they were forbidden from kneeling during the anthem, said running back Ezekiel Elliott, accused of domestic violence, was not treated “in a fair way” after being suspended by the league. Hip-hop artist Waka Flocka Flame, who once said that if he could go back and finish high school he would study geometry, and is definitely black, said, “I’m damn sure not black. You’re not gonna call me black.”

Cam Newton said something stupid and other news of the week The Week That Was Oct. 2 – Oct. 6

Monday 10.02.17

A former South Florida plastic surgeon, who in 1998 was placed on probation by Florida’s health department for a botched penis enlargement procedure, didn’t let his reputation get in the way of being sentenced to 44 months in prison for a failed butt lift. Big Baller Brand owner LaVar Ball, an expert in basic economics as evidenced by offering a $495 basketball shoe, is pulling his 16-year-old son LaMelo Ball out of high school and will homeschool him. Former 10-day White House communications director Anthony Scaramucci launched a social media-only news company that “doesn’t have reporters or staff” and will “100% be getting things wrong” sometimes. The white New York police officer who mistakenly tackled black former tennis player James Blake but was not fired is suing Blake for defamation for being “cast as a racist and a goon.” The lawyer for O.J. Simpson called the Florida attorney general “a complete stupid b—-” and said “F— her” after the woman petitioned to deny Simpson a transfer to serve parole in Florida following his release from a Nevada prison. Rock musician Tom Petty died, then didn’t die, and then died again. One member of country act the Josh Abbott Band finally supports gun control legislation after being affected by a gunman killing 59 people and injuring another 500 at the Las Vegas music festival where he and his bandmates had performed. Hours after the Nevada shooting, former boxer George Foreman challenged actor Steven Seagal to “one on one, I use boxing you can use whatever. 10 rounds in Vegas.”

Tuesday 10.03.17

President Donald Trump threw paper towels at hurricane victims in Puerto Rico. The Tennessee Titans, in need of a mobile quarterback following the injury of starter Marcus Mariota, signed a quarterback not named Colin Kaepernick. Florida Sen. Marco Rubio, who has obviously never seen an episode of Game of Thrones, a show about terrible war strategies, said, “If I’d have watched [Game of Thrones] two years ago, I would’ve been president. … It’s got a lot of good strategies.” The NBA found a way for former teammates LeBron James and Kyrie Irving to not have to play together for the Eastern Conference during February’s All-Star game. Proving that the office of the president of the United States is now a joke, Dallas Mavericks owner Mark Cuban said he is “considering” running for president. The CEO of HBO, a network that will spend a reported $15 million per episode of the final season of Game of Thrones and greenlit Confederate without seeing a script, said “more is not better” in response to streaming competitor Netflix’s plan to spend $7 billion on content next year. Three billion Yahoo accounts were breached in 2013, exposing names, email addresses and passwords; roughly 100 people were actually affected. Rep. Tim Murphy (R-Penn.), who allegedly asked his mistress to abort their love child, voted for a ban on abortions after 20 weeks.

Wednesday 10.04.17

Murphy plans to retire at the end of his term. Based on, you guessed it, emails. Ivanka Trump and Donald Trump Jr. were almost criminally indicted in 2012 until Donald Trump’s lawyer donated $25,000 to the re-election campaign of the Manhattan district attorney. Secretary of State Rex Tillerson, according to NBC News, called Trump a “moron” during a meeting at the Pentagon in July; Trump denied the report and tweeted that NBC News “should issue an apology to AMERICA!”; an MSNBC reporter then clarified that Tillerson called Trump a “f—ing moron.” Hall of Fame receiver Jerry Rice crashes weddings in his free time, sometimes “cutting a rug,” including to rapper Too Short’s “Blow the Whistle.” Former Los Angeles Lakers forward Lamar Odom said he “woulda put my hands on” D’Angelo Russell after the former Lakers guard surreptitiously recorded teammate Nick Young admitting to cheating on his ex-fiancee Iggy Azalea. Former NHL forward Jiri Hudler, while on a flight to the Czech Republic, allegedly solicited cocaine from a flight attendant, threatened to kill her when she refused, eventually ingested cocaine in the plane’s bathroom, and then attempted to urinate on a food court; Hudler denies the allegations.

Thursday 10.05.17

Murphy resigned. NFL spokesman Joe Lockhart, responding to an incident involving the Washington Redskins and a racial slur, said “we have no tolerance for racial remarks directed at anyone in an NFL stadium.” Carolina Panthers quarterback Cam Newton lost a yogurt sponsorship because he just had to get some jokes off. Former Los Angeles Lakers guard Kobe Bryant, conveniently retired, said if he were playing today he would “kneel” for the national anthem. Following an “offensive” performance at a Roman Catholic college, comedian Nick Cannon said he “ain’t apologizing for s–t”; the university’s president, winning this war of words, said the school had hoped to get the “NBC or MTV version of Mr. Cannon.” Former New Jersey Nets forward Kenyon Martin said there would have been no way current Brooklyn Nets guard Jeremy Lin, who is Chinese, “would’ve made it on one of our teams with that bulls— on his head” in reference to Lin’s dreadlocks hairstyle; in unrelated news, Martin, who is black, has Chinese symbol tattoos. The St. Louis County Police Department, following a lab test, concluded that bottles labeled “apple cider” were in fact apple cider and not “unknown chemicals used against police.” A Baltimore high school was evacuated due to a possible “hazardous substance” found in the building; the substance was a pumpkin spice air freshener.

Friday 10.06.17

Not to be outdone by Yahoo, AOL announced that its 20-year-old instant messaging program, AIM, which was apparently still in operation, will be discontinued in December. Los Angeles Lakers center Andrew Bogut, who last year pushed the conspiracy theory that Hillary Clinton was running a child trafficking ring out of a Washington, D.C., pizza joint, said “there are bigger issues … rather than focus on this stupid political s—.” Tesla CEO Elon Musk, who has followed through on roughly zero of his big promises, says he can bring power to Puerto Rico in the aftermath of Hurricane Maria. In a development that surely has D.A.R.E. shook, marijuana sales led to $34 million in funds for Oregon public schools. Former White House press secretary Sean Spicer, who said last month that he doesn’t believe he ever lied to the public, accused The Washington Post of intentionally not publishing a story about famous Democratic donor Harvey Weinstein on its front page for a story The New York Times broke. Despite (alleged) white supremacists (allegedly) infiltrating the White House, white supremacists killing a woman in Charlottesville, Virginia, and a reported increase in hate groups since November 2016, the FBI says the group that poses the greatest threat to law enforcement are “black identity extremists,” who don’t actually exist.