Kamara for the culture He grew up with the Migos, wears nose rings and a grill in games and is the front-runner for Rookie of the Year — but who really is Alvin Kamara?

Editor’s note: This story contains explicit language.


NEW ORLEANS — At the kitchen table of his split-level downtown condo, a hop and skip from the Mercedes-Benz Superdome, Alvin Kamara scrolls through the video call log in one of his two iPhones. “I can FaceTime him right now,” he says. “He’ll probably pick up.”

It’s Christmas Eve, and four hours have passed since the New Orleans Saints beat the Atlanta Falcons, 23-13, to clinch the franchise’s first playoff appearance in four seasons. For Kamara, the Saints’ 22-year-old running back and the NFL’s runaway favorite for Offensive Rookie of the Year, the moment calls for some reminiscing about the journey.

Back to when he was juggling Division I offers and chasing league dreams. Back to when he was dominating on high school football fields in and around his hometown of Norcross, Georgia. After games, three of his childhood friends who aspired to be big-time rappers would show up at local clubs. “They’d come in with 100 people, perform and walk out,” Kamara remembers. “Just tryna make it.”

A music executive everyone calls “Coach K” is the man who gave the trio a chance, and to Kamara, Kevin “Coach K” Lee is his uncle. Coach K — who has managed the careers of Young Jeezy and Gucci Mane, and who is credited by The New York Times as taking Southern U.S. black culture global — is about keeping family close, and keeping it winning.

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Kamara is the first and only athlete to be represented by Solid Foundation, a sports management division of Coach K’s Quality Control record label. And with a strong and close-knit support system, Kamara, a Pro Bowler and seven-time league Player of the Week, has revitalized the culture of the Saints, the city of New Orleans — and perhaps, in a tough year, of the NFL itself.

And those high school homies? They’re now known around the world by their rap names — Quavo, Offset and Takeoff, aka the No. 1 hit-making, Grammy Award-nominated Migos. “It’s dope to see the growth,” Kamara says. “Seeing them come up from nothing.” In 2017, the Migos emerged as the world’s most influential rap group, perhaps the best since OutKast.

“I don’t just play football. I’m Alvin. Alvin Kamara. I happen to play football.”

“I was talking to Qua yesterday,” Kamara says before tapping on Quavo’s contact to initiate another FaceTime. “He was like, ‘Man, I’m proud of you. You just been ballin’. I remember when shit was bad and you stayed true to it.’ ”

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True indeed. In his first season in the NFL, Kamara has averaged 7.7 yards per offensive touch, more than any player in league history (minimum of 200 touches). Not since Gale Sayers in 1965 has a rookie scored five rushing touchdowns and five receiving touchdowns in a single season — until Kamara. And Kamara’s ballsy, fake-kneel, 106-yard kick return for a touchdown in the regular-season finale is the longest play in Saints franchise history.

No other NFL player in the league is doing quite what he’s doing, and no other player looks quite like him either. In addition to wearing his hair in twists, he rocks two nose rings and a shiny gold grill in his mouth — on the field. And off of it, Kamara has plenty of gold around his neck, Louis Vuitton on his wrists and Alexander Wang on his feet. In a season polarized by protests, and missing star New York Giants receiver Odell Beckham Jr., Kamara brought swag to the NFL. He might even mean as much to the culture as the Migos right now.

Nine long rings on the call to Quavo, and no answer.

“I don’t know what he doing,” Kamara says. “He might call back.”


The recruitment of Alvin Kamara resulted in offers from just about every powerhouse college football program. On national signing day in 2013, with his mother, Adama, and Coach K beside him, Kamara decided to roll with the Alabama Crimson Tide, the school that once sent him 105 letters in a single day. He made the announcement during a crowded news conference at Norcross High School.

“Of all the kids I’ve ever recruited, I probably got closer to him and his family than any kid,” says Georgia head coach Kirby Smart, the former Crimson Tide defensive coordinator who secured Kamara’s commitment. “I don’t know why. He took a liking to me, I took a liking to him. We respected each other.” The two keep in touch via text and FaceTime. Kamara ends those calls with, “Love you.”

Kamara was poised for playing time despite a loaded depth chart — future NFL backs Derrick Henry, T.J. Yeldon and Kenyan Drake — at his position. But a knee injury requiring surgery forced him to redshirt. “Alvin got put down with the scout team,” Smart says. “I can remember Nick Saban having to kick him out of practice: Hey, if you’re not gonna run the ball with the scout team, get out of here. Alvin didn’t like the idea of that, and I think he’d be the first to admit he didn’t handle it well. We didn’t handle it well. He ended up saying, at the end of the semester, ‘I’m gonna transfer.’ ”

Kamara called Coach K to help him pack up his dorm room, and his uncle dropped everything he was doing — the Migos were just months from releasing their breakthrough hit, “Versace” — to be there. “Don’t even look back,” said Coach K. “We good. Whatever the next move is, we’re gonna execute it. We just gonna be A1.”

But on Feb. 13, 2014, at 19 years old, Kamara was arrested in Norcross for driving with a suspended license. “I’m sitting in the back of a cop car, like, What the f— am I doing?” He had enough pocket money to bail himself out, but police made him wait hours in a cell for his mother to come get him. “That was my sign,” he says. “Things had caught up to me.”

Kamara decided to stop dodging calls from Hutchinson Community College and boarded a plane to Kansas. He says he essentially “disappeared” for a year into his version of Last Chance U. It took one super productive, conference-offensive-player-of-the-year season — 1,469 total yards of offense and 21 touchdowns in only nine games — to make him a five-star junior college prospect. Kamara returned to the SEC, this time to Tennessee. “AK is a good dude,” says Hutchinson recruiting coordinator Thaddeus Brown. “He just had to figure it all out.”

And those high school homies? They’re now known around the world by their rap names — Quavo, Offset and Takeoff.

It may have helped that somewhere along the road from Tuscaloosa to Knoxville, Kamara embraced who he is, especially with regard to his personal style. His middle school classmates had called him, as Kamara puts it, “weird as f—.” But ever since, he’d run from himself. It was time to return.

It started with a stud in his left nostril that he’d always wanted. When Kamara noticed too many others with their noses pierced, he one-upped them with a septum piercing. At Tennessee, he began wearing both, and, instead of the usual plastic mouthguard, he wore a grill during games. Kamara: “I was just like, ‘Bruh, I’m about to be me.’ It’s gonna be real hard for y’all to make me not be me.”


“He’s so unassuming,” says David Raymond, Kamara’s day-to-day manager. “If you just see him on the street, you wouldn’t be like, ‘That’s a running back.’ ”

At the 2016 NFL scouting combine, Kamara, who had declared early, topped higher-profile running backs — Dalvin Cook now of the Minnesota Vikings, Leonard Fournette of the Jacksonville Jaguars and Christian McCaffrey of the Carolina Panthers — in both the vertical leap (39.5 inches) and broad jump (10 feet, 11 inches). He ran a 4.56-second 40-yard dash. Yet his history at ’Bama, coupled with his arrest, and even his choice to leave Tennessee early, made some skeptical. “You see the gold teeth,” says Raymond, “and the nose rings, but you don’t see the young man.”

Alvin Kamara runs the 40-yard dash during the 2017 NFL combine.

Brian Spurlock-USA TODAY Sports

Kamara notched a 24 on the Wonderlic. It was the highest score posted by any Division I running back prospect. And Kamara says that while he was training in Miami with former Hurricanes strength coach Andreu Swasey, he “never took one m—–f—— practice Wonderlic. I don’t know if people look at me and think, ‘He just plays football.’ I can chop it up on anything you want to talk about — from football … fashion … current news … history. We can do all that. I don’t just play football. I’m Alvin. Alvin Kamara. I happen to play football.”

Kamara’s stylish singularity, he feels, caused him in many cases to be condescended to, and in other cases to be racially pigeonholed. Kamara chooses not to reveal the name of an NFL owner who talked to him through a sneer. “You like fashion,” the man said. “Your friends are rappers. You got the look. You got the nose rings. You look like you could probably do something else … like you don’t need football.”

Kamara pondered: Just because I know some people? I’ve not made one song. If I wanted to be a rapper, I would’ve been doing that a long time ago. After the interview, the team’s running backs coach approached Kamara and confirmed what the prospect already suspected: The owner didn’t believe Kamara “loved football.” And that it was unlikely Kamara would be listed on the team’s big board come draft night. The interaction begged questions: Does a person have to “need” football in order to love it and play at the highest level? And can one love football and possess a full identity outside of it?

“He didn’t handle it well. We didn’t handle it well. One thing led to another and he ended up saying at the end of the semester, ‘I’m gonna transfer.’ ”

Kamara says at least three other teams tossed up similar red flags. “If somebody feels a certain way about the way I carry myself, or the way I dress, the way I talk, I don’t know what to tell you … because I don’t hate nobody. But if you don’t like me? I’mma keep it moving.”


Kamara’s flair may have been lost on some owners and front-office executives, but not on JR Duperrier, a sports marketing manager for Adidas. He had gone to the combine to sign former Michigan star Jabrill Peppers. When he got to Indianapolis, he found Kamara.

“My first impression of Alvin,” says Duperrier, “was he’s kinda swaggy.He looked like he could dress a lil’ bit, and I could dig it.” Duperrier is quite fashion-forward himself, having been named by BET as one of the 25 most influential people in sneakers last October. “Given a platform, Alvin can excel. He’s his own person. He doesn’t follow what other people do.”

Adidas announced the signing of Kamara on Twitter, 17 minutes after the New Orleans Saints selected him in the third round of the 2017 NFL draft with the 67th overall pick (63 spots behind Fournette, 59 behind McCaffrey, 26 behind Cook and 19 behind Cincinnati Bengals running back Joe Mixon). For Kamara, his pre-draft gathering was a blur. Just a simple chat with head coach Sean Payton and running backs coach Joel Thomas. “They weren’t pressing me,” Kamara says matter-of-factly. Something about the Saints just felt right. When he reported to the team’s training facility for the first time, he noticed it again.

Saints running back Alvin Kamara jumps over Darius Slay of the Detroit Lions.

Wesley Hitt/Getty Images

Maybe it was how defensive end Cam Jordan, a three-time Pro Bowler, greeted him for the first time. “This man got a nose ring! You f—ing millennials!” And the first time he met Drew Brees, the future Hall of Famer knew about Kamara’s skills, and recognized the potential. “ ‘I wanna work with you,’ ” Kamara recalls Brees saying. “ ‘Let’s grow together.’ ” Brees and Kamara have found common ground and channeled it into a rejuvenated winning culture in New Orleans.

“He always seems like he’s having fun,” says Brees, “and he definitely has a swagger to him. He fits in great with our locker room.” Throughout his first months in that locker room, Kamara won the rookie Halloween costume contest. He treated his offensive line to surprise rib meals in their lockers for helping him win FedEx Ground Player of the Week. And he sat on a throne of Airheads, a candy partnership Kamara had in his sights on since the draft. He always carries a pack of the taffy with him, offering some to anyone who crosses his path.

Most notably, Kamara has established a playing and personal relationship with the veteran of the backfield, Mark Ingram. The rookie has become what New Orleans calls the “zoom” to Ingram’s “boom” in games, after which the pair conduct hilariously informative postgame interviews together in front of their adjacent lockers. This season, they became the first running back duo in NFL history to each record 1,500 yards from scrimmage.

“This guy has so much on his plate,” says Ingram, “where he has to line up, how many different ways we wanna get him the ball. It says a lot about him as a professional. He deserves all of the success that’s coming his way.” Ingram calls Kamara not just a special player but also a special human being. “Offensive Rookie of the Year … we got it.”

Alvin Kamara (right) and Mark Ingram talk during a game against the Atlanta Falcons.

Chris Graythen/Getty Images

And contrary to popular belief, which Kamara dispels any chance he gets, there’s no animosity between him and Adrian Peterson, whom the Saints traded to the Arizona Cardinals before Week 6, just as Kamara’s stock began rising exponentially. The rookie soaked up as much knowledge as he could from the future Hall of Famer. “Keep playing,” Peterson told Kamara once in practice. “Keep being you.”

He took the advice to heart: 1,554 total yards from scrimmage through 16 regular-season games. He also owns the highest yards-per-carry average (6.1) for any first-year rusher in the Super Bowl era (minimum of 100 carries) and broke a 36-year-old franchise record for most touchdowns by a rookie, with 14. Simply put, Kamara got all he could ever ask for in his first NFL team. Because the Saints let Alvin be Alvin.


It’s a party in Suite 354 at the Superdome — jam-packed with Kamara’s people. “I just got here,” says Coach K, fresh off a private jet to see his nephew play. “All he had to do is play ball when he got here. Be young. Bring the swag. Do his thing.” Quality Control co-founder Pierre “Pee” Thomas is there, along with David Raymond and Duperrier. New Orleans rapper Young Greatness is rocking a custom Alvin Kamara hoodie, created by the designer/stylist Tvenchy, who’s responsible for many of the rookie’s day-to-day outfits and is in the suite vibing as well.

It’s hard to miss the boisterous Tonee, who played high school football with Kamara before becoming Atlanta singer 6lack’s official DJ. Or JAT, a friend from Tennessee who runs her own hair business. Saints superfan Jarrius Robertson even pops in. Along with his mother (who watched from home, although she hates to see her son take hits on-screen, or in person), this is Kamara’s foundation. “I kind of try to block it out when I’m playing because it’s distracting, but at the same time … my friends are here, so you wanna do good,” Kamara says later. “Not only for me, but for them.”

Alvin Kamara celebrates with fans after scoring a touchdown against the Carolina Panthers.

Sean Gardner/Getty Images

After the playoff-clinching win that Kamara finishes with a solid 21 touches for 162 yards, he and the crew partake in his season-long tradition. They make the 1.1-mile journey from the stadium exit back to his apartment — on foot. Along the way, he’s stopped every five steps by curious Saints fans, wondering, Is that really Alvin Kamara? Yes, it’s him. And he’ll take a picture with anyone who asks. “If I sign an autograph, somebody will be like, ‘Put Rookie of the Year,’ ” he says. “Do I want to be Rookie of the Year? Of course. … You can only do it once. But I can’t put it until I win it.”

“All he had to do is play ball. Be young. Bring the swag. And do his thing.”

Hours after the walk home, New Orleans is abnormally quiet, save for the few packed restaurants. A Kamara and Quavo FaceTime happens, as the Migos’ genius sits in a glowing Atlanta studio and chops it up about jewelry and such — “Show me the ice!” he says — with the NFL’s most explosive offensive weapon. After the call, not even the star rookie running back of the Saints can secure a last-minute reservation downtown on the night before Christmas.

So it’s into his black Audi S7 V8T and on to a chicken wing joint on the outskirts of the city, where he’s perhaps even more heralded as he places a food order fit for an army. It’s apparent that the stone-faced cashier sort of recognizes him, though she can’t fully put her finger on the exact identity of the nose-ringed, beanie-wearing figure before her.

“We need that Super Bowl!!!” a middle-aged man shouts.

“Off rip. I got you,” Kamara responds with a dap. “A hunnid.”

A moment of clarity overcomes the cashier, who looks at her customer with a warm smile. “Alvin Kamara?” she says. “I thought that was you.”

Miami’s turnover chain is the best thing in college football — and we’re about to lose it Big, black, loud, arrogant and winning — how long can it last?

Just as a reminder to myself / I wear every single chain even when I’m in the house … — Drake, 2013’s “Started From The Bottom

Miami is hardly the first college team to rally around an inanimate object, the most recent high-profile example being Alabama’s “Ball Out Belt.” Much like Miami’s chain, the Crimson Tide’s belt was given for performance on the field. But unlike Miami’s chain, the belt didn’t have black South Florida roots. And it didn’t become anything like the cultural phenomenon the gaudy slab of diamonds and Cuban links so connected to brothers and sisters in the 305 area code.

The Miami Hurricanes’ chain was inspired by a quartet. First-year Miami defensive coordinator Manny Diaz was looking to motivate his players. Cornerbacks coach and Canes alum Mike Rumph told famed jeweler Anthony John “AJ” Machado an idea he had for a necklace that defensive players could wear each time they forced a turnover. Super Bowl champion and former Canes standout Vince Wilfork was at Machado’s shop for an unrelated piece of custom jewelry and told Machado and Rumph the chain had to personally reflect who and what Miami stood for. Not just the campus, but the community’s culture. “In Miami, what are we famous for? We’re famous for the Cuban chains,” Machado told the South Florida Sun Sentinel in September. “But we need to add a little something to it.”

The chain’s true price remains a mystery, part of its ongoing fascination. But this 6.5-pound, 10-karat piece of jewelry — like so many trophy-esque watches, tennis bracelets and pearl chokers — is loud, boisterous, arrogant. And fun. Miami is famous for many things, and the swag of a Cuban link chain is one of them. The Miami Hurricanes’ turnover chain is Miami culture to its core. And it goes beyond — just ask Raekwon about his classic 1995 Only Built 4 Cuban Linx.

The U’s ascension back into the ranks of the elite programs in the game is directly tied to the allure of its turnover chain. College football, fun but far from radical, needed Miami’s swagger again. The team — led by guys such as safety/leading tackler Jaquan Johnson, linebacker Shaquille Quarterman, defensive end Trent Lewis, quarterback Malik Rosier and running back Travis Homer — is as counterculture as Allen Iverson was to the Jordan years of the NBA. The team is a breath of fresh air in a landscape with dominant but less personable powerhouses like Alabama, Ohio State or Michigan. The NCAA — chided for years for its lockdown on celebrations, which is seen in many circles as the “Miami rule” — enforces the personality of teams over players. So watching a team not only revel in how good they are but also live up to the hype? It’s rich. And the turnover chain has galvanized a defense that’s as physical, violent and cocky as there is in the country — tied for fourth in the country in turnovers forced (24) in one fewer game. Their Sept. 9 game at Arkansas State was canceled as Hurricane Irma barreled toward South Florida.

At 9-0, and currently first in the ACC’s Coastal Division, the Canes are the No. 2 program in the country. They’re also sitting on a streak of four consecutive games of four turnovers, including Nov. 11’s dismemberment of No. 3 Notre Dame — much to the chagrin of Fighting Irish defensive coordinator Mike Elko, who all but called the dogs on his own team with a peculiar pregame on-field rant. A recent poll, too, found that many believe the chain is the best story in sports. And even if it’s not, the financial implications and the marketing behind the chain have already paid dividends of hundreds of thousands of dollars for vendors capitalizing on the sudden nationwide appeal with various forms of apparel. It’s great, right? But is it?


Do it for the culture / They gon’ bite like vultures …Quavo, from Migos’ 2017 “T-Shirt

Because already, infatuation with the chain teeters on appropriation. There’s always this tension when something very black — like a big gold chain, being worn by black men — “catches on.” The success of a thing or a gesture or a style is great, but then suddenly it’s not “ours” anymore, the benefit of it is going to everyone else and it’s wrung out and dead before it can be fully enjoyed.

It’s a feel-good story until it isn’t, right? Take the dab for instance, popularized in 2015 by Migos and brought to the doorstep of middle America on Sundays by Carolina Panthers quarterback Cam Newton. Everyone did the dab. That includes candidates such as Hillary Clinton, as well as Speaker of the House Paul Ryan’s son.

The dab became a caricature of itself. A pure, fun creation of popular hip-hop was bastardized by an American culture that has always fed off its energy — and yet is so very often ultimately demonized. Comedian Paul Mooney talks about in a bit called “Ugly On Us But Cute On Them” in 2012’s The Godfather of Comedy.

He could well have added big jewelry. On black people: grotesque, over the top, showy. On others: bold, edgy, fancy, innovative.

The turnover chain is more talked about right now than the race for the Heisman Trophy. Everyone wants in on the most recent gold mine, the flavor of the moment. But however impossible, how about we try to let the players have this moment? And let’s not forget: Their spontaneously joyful on-field marketing of the chain has generated hundreds of thousands of dollars, if not more, yet the guys on the field are entitled to none of the profits. The chain should be theirs.

Their spontaneously joyful on-field marketing of the chain has generated hundreds of thousands of dollars, if not more, yet the guys on the field are entitled to none of the profits. The chain should be theirs.

The turnover chain is a flashback to “The U” that was the baddest, most intimidating and most threatening force in college football. But the rules changed, and the brand of bullying that made Miami nationwide goons (but neighborhood superstars) has been discontinued. So it begs the question, will this new we-the-best momentum of the chain soon feel the clip of new rules? Yes, because, as ESPN’s Dan Le Batard recently said, “This team is still black. And the people doing the ravaging on defense are still black. There will be a turning on that. Showboaty black guy rarely gets embraced. … To be honest with you, if we’re going deep into this, the chain is the only thing from those overtly black Miami teams that is allowed in 2017.”

This season, the Canes have forced 24 turnovers on defense — 23 from black players. The lone exception was defensive lineman Ryan Fines’ fumble recovery in the season opener against Bethune-Cookman.


“Don’t look down on the youngsters because they wanna have shiny things.” — Pimp C, 2013’s “F—WithMeYouKnowIGotIt

How long The U’s undefeated season lasts is no guarantee, especially since there’s a date with No. 4 and defending national champion Clemson on the very near (Dec. 2) horizon. Yet, there’s history that shines brighter than the 900 orange and green sapphires swaying back and forth on the necks of players who have revived arguably the most culturally relevant college football program of all time.

“This team is still black. And the people doing the ravaging on defense are still black. There will be a turning on that. Showboaty black guy rarely gets embraced.”

The chain creates excitement on the field. The chain is useful because the players are motivated by that gleaming trophy. And the chain is important far beyond just the Instagram ops for celebrities and fly-by-night fans. Don’t let the University of Miami’s turnover chain die the same death as the dab. Don’t let the true essence of the chain be swept under the rug. Don’t allow the history of the chain and its place in Miami culture to be overlooked. Because it’s going to happen. If it hasn’t started already.