The top 24 sneaker sightings of 2018 NBA All-Star Weekend Style, swag, originality, and strong statements — who’s the All-Star sneaker MVP?

LOS ANGELES — The hottest stars on the planet, from the worlds of basketball, entertainment and fashion, descended upon the City of Angels for the 2018 NBA All-Star Weekend. And they brought the hottest shoes they could get on their feet. The festivities of the weekend — from pop-ups from the biggest brands in the sneaker industry to spontaneous concerts to the celebrity all-star games, the actual NBA All-Star Game, and even the lead-up practices — was a cultural explosion when it came to sneakers. These are the top 24 (shout-out to the greatest No. 24 in L.A. history, Kobe Bryant) pairs we saw at All-Star Weekend, along with the stars who made them shine.


LeBron James

LeBron James was named the MVP of the All-Star Game, and we’re also declaring him sneaker MVP of the weekend. Heading into practice before the game, he debuted a low-top version of his Nike LeBron 15, as well as a red, white and blue player exclusive (PE) edition of his first signature sneaker, the Nike Air Zoom Generation. On Instagram he broke out another Air Zoom Generation PE — this one designed with black pony hair and a glow-in-the-dark sole. His pregame All-Star shoes were a custom pair of “More Than An Athlete” Air Force 1s — a nod to the recent critical comments about the world’s greatest basketball player from Fox News’ Laura Ingraham. And last but not least, on the court at Staples Center during the All-Star Game, he rocked a regal pair of Nike x KITH LeBron 15 PEs, featuring rose and vine stitching and gold embellishment fit for a king. God bless Nike, KITH and James for delivering all this heat.

Migos’ Quavo

Quavo took home the trophy as MVP of the NBA’s Celebrity All-Star Game after balling out in not one, but two pairs of custom kicks. With the help of Finish Line, and famed sneaker artist Dan “Mache” Gamache, the rapper a part of the hip-hop trio Migos wore Nike LeBron 15s and Under Armour Curry 4s, both of which were inspired by the supergroup’s No. 1 album Culture II. We caught up with Mache, who discussed his process of bringing the specially designed “Culture Brons” and “Huncho Currys” to life.

Justin Bieber

Instagram Photo

From afar, it looked like pop star Justin Bieber was wearing a pair of Off-White Air Jordan 1s while running up and down the court in the Celebrity All-Star Game. But actually, he donned the Fear of God All-Star Pack, crafted by L.A.-based designer Jerry Lorenzo (the son of former Major League Baseball player and coach Jerry Manuel).

Odell Beckham Jr.

Instagram Photo

Instagram Photo

Customization was a theme of the weekend, especially for Nike. And one of the brand’s biggest athletes, New York Giants wide receiver Odell Beckham Jr., couldn’t leave L.A. without getting in the lab and getting his custom on. The end product? A red pair of OBJ Air Force 1s, which he swagged with a red and white Supreme x Louis Vuitton shoulder bag on the sidelines during the All-Star Game.

Kanye West

Instagram Photo

Kanye West made a surprise appearance at Adidas’ #747WarehouseSt in his “Blush” Yeezy Desert Rat 500s. The shoes were also available at the event to the public in limited quantities through a raffle. Shout-out to everyone who got a pair.

Xbox

It’s been the year of the Air Jordan 3, and Xbox is riding the wave. On Feb. 16, the video gaming brand announced that three limited-edition consoles — inspired by the “Black Cement,” “Free Throw Line,” and “Tinker Hatfield” 3s — will be given away to three fans through a Twitter sweepstakes taking place from Feb. 16 to Feb. 21.

Kendrick Lamar

Grammy Award-winning rapper Kendrick Lamar took the stage at Nike’s Makers Headquarters on Feb. 17 in his newly dropped Cortez Kenny IIs. An iconic L.A. shoe for an iconic L.A. native.

Giannis Antetokounmpo, Devin Booker, DeMar DeRozan

Nike x UNDEFEATED have the collaboration of the year so far, with the Zoom Kobe 1 Protros that were released to the public in a camouflage colorway at an exclusive pop-up in L.A. during the weekend. Toronto Raptors star, and Compton, California, native DeMar DeRozan wore a mismatched pair of the Protros — one green camo shoe and one PE red camo shoe — during the All-Star Game. We also saw pairs of PEs from Giannis Antetokounmpo of the Milwaukee Bucks during the Celebrity All-Star Game, and Devin Booker of the Phoenix Suns during the 3-point shootout.

Usher

Yes, that is Usher wearing a pair of Air Jordan 5s, signed by Tinker Hatfield, the greatest designer in the history of sneakers.

Damian Lillard

Portland Trailblazers All-Star point guard Damian Lillard is endorsed by Adidas and is a huge fan of the Japanese streetwear brand BAPE. So this weekend, he brought us the BAPE-inspired Adidas Dame 4 in camo, red and black. Simply beautiful.

Kyrie Irving

There have been reports for quite some time that Nike and Kyrie Irving would be coming out with a new and affordable basketball shoe separate from his signature line. It appears to have arrived. On the practice court before the All-Star Game, Irving broke out the unnamed sneakers, which honor the Boston Celtics with the words “Boston” and “Pride” featured on the outsoles, as well as the years of Boston’s championships on the laces. Look for this shoe to eventually drop at rumored retail price of about $80.

Dwyane Wade

Dwyane Wade poses with the raffle winner of the new limited-edition All-Star Way of Wade 6 shoe, Moments during a private NBA All-Stars event Feb. 17.

Courtesy of Li-Ning

One pair of Dwyane Wade’s Li-Ning All-Star Way of Wade 6s, which were unveiled and presented to fans in limited-edition fashion through a raffle on Feb. 17, went to this little girl. What a moment.

At Jordan Brand’s NBA All-Star pop-up? A working Interscope recording studio The space opens Friday and is laser-focused on the new youth culture

LOS ANGELES — If you want to cop some kicks, or lay down a hot 16-bar verse, then the Jordan Brand pop-up, called Studio 23, is the place to be during NBA All-Star Weekend 2018. Located just outside of downtown L.A. in Little Tokyo, the two-level space houses the freshest new Jordan products, as well as a music studio experience co-created with Interscope Records.

“M.J. [Michael Jordan] transcended the game of basketball into culture, into art, into music. That’s what this space is really about,” said Sarah Mensah, general manager of Jordan Brand North America. “As we look to set the higher standard of greatness, it’s about that intersection between that culture of the game of basketball and the culture of, in this case, L.A.”

The pop-up opens to the public on Friday, but Jordan has a few requirements to get in. Folks who RSVP’d through the app commonly used for the brand’s events can only enter with a valid middle school, high school or college ID. So don’t expect anybody’s moms or pops to be navigating the venue. This weekend, Jordan is dedicated to catering to the youth and embracing a new generation of the brand’s athletes, apparel and consumers.

Don’t expect anybody’s moms or pops to be navigating the venue.

In the entryway of the space hangs the official black-and-white All-Star Game jerseys, which, for the first time in NBA history — and since Nike officially launched Jordan Brand in 1997 — feature the Jumpman logo. The next room is home to a retail space, where creative customization is not only welcome but encouraged. On-site tailors and local artists are around to help tinker with the apparel: bomber jackets, hoodies, fanny packs and more.

It’s also hard to miss the “Recording In Session” sign that leads upstairs, where you’re greeted by the Jumpman logo next to the iconic Interscope “i” on the wall of an area that appears to be taken straight from the record label’s headquarters. Multiplatinum plaques, from Dr. Dre’s The Chronic to the Eminem’s The Marshall Mathers LP, are mounted around two studios, where real live producers are there, and ready, to work on tracks for anyone bold enough to enter with a pad and pen.

Oh, and don’t forget about the sneakers. Jordan’s latest releases are on display and available for purchase, including Drake’s Air Jordan 8 OVOs (in two colorways, black and white), as well as both the “Black Cement” and “Free Throw Line” Air Jordan 3s.

“It was 30 years ago that MJ did that iconic dunk from the free-throw line. There’s that group of folks that understand what the ‘Free Throw Line 3’ is all about. But this space is not just about that,” Mensah said. “This space is about the current Jordan athletes we have. Folks like Russell Westbrook, the reigning MVP, Kemba Walker, LaMarcus Aldridge, Jimmy Butler. That’s the future generation, and it’s really on us to look to those guys to really lead the future and see the new standard for greatness.”

Live from Sundance: Spike Lee says he’ll celebrate iconic Air Jordan ads at NBA All-Star Weekend The legendary director is on top of the world with his Netflix version of ‘She’s Gotta Have It’

Spike Lee was center stage at a brunch Monday morning to celebrate his successful Netflix series, She’s Gotta Have It.

The series, he says, was the brainchild of his wife Tonya Lewis Lee. The idea for doing the series on the digital streaming service was born two years ago, at Sundance, which is the largest independent film festival in the country. “From day one I told people we’re not making television — we’re making cinema. I directed all 10 episodes. We’re making a long a– movie. I was never making this for TV,” Lee said. “When the original film came out in 1986 it was only 86 minutes, so it was a joy to come back and revisit this.”

It was another packed house for a Blackhouse Foundation event — standing room only as people juggled plates of sausage, eggs, fruits, mini pastries and cups of juice. Lee also said this is the 30th anniversary of the commercials he made with Michael Jordan, something he’ll celebrate at the NBA All-Star Weekend in Los Angeles.

“We’re going to go in the writers room in February for the second season,” he said of the Netflix series. Lee joked to much crowd laughter that if Malcolm X had been four hours, Denzel Washington might have won the Oscar for best actor instead of Al Pacino.

Up next for Lee is a new movie, Black Klansman, which he said will soon go into production and will star John David Washington.

The Compound is compounding culture A spot where art, hip-hop and the NBA collide

Hip-hop has always been a culture of many melding ingredients — The Lyricist, The DJ, The B-Boy and The Graffiti Artist — all pieces of a movement created in the ’70s. And as much as the culture has changed, so have its components. They have grown and blossomed and blurred the lines with many other genres.

Enter DJ Set Free, the Bronx, New York-born, Queens, New York- and Philly-raised DJ who was signed to the infamous Tommy Boy Records in 1997 as a member of a group named Deadly Snakes. He was also one of the label’s beat makers. One short year later, he was working for AND1 as its director of entertainment marketing. One day while watching a VHS tape of Rafer Alston playing at Rucker Park, he turned down the sound as he normally did and started mixing some records when he suddenly had an epiphany. Later that year, The And1 Mixtape Vol. 1. was released.

A copy of the And 1 mixtape series next to Jarrett Jack of the New York Knicks and DJ Set Free at The Compound.
Credit: David “Dee” Delgado

David "Dee" Delgado for The Undefeated

The groundbreaking streetball series mixing hip-hop with ostentatious displays of skill became the blueprint for future NBA players such as Jarrett Jack, Iman Shumpert, Kevin Durant and countless others. Jack remembers pooling his money with a friend to buy one of the Volumes and watching it every day after school and practicing and mimicking the moves he saw on the VHS tape. After working on six of the 10 volumes and inspiring a generation of future basketball players, the marketing executive moved on to his next creation, The Compound, a studio, incubator and creative space for his marketing firm, The Oval Co.

An overall view of the inside of The Compound

David "Dee" Delgado for The Undefeated

Merriam-Webster’s dictionary definition of “compound” is to put together (parts) so as to form a whole: Combine compound ingredients. In 2007, when Free was consulting and collaborating with companies such as EA Sports, Universal Records and Nike’s LeBron 5 and 6 sneakers, he starting calling his music studio The Compound. He also started to incorporate action figures, art and video games into his work — the methodology was to build a playground for creativity across multiple artistic genres. “Music studios are boring, nothing stimulating to look at, just plain walls, soundboards and big equipment. In photography studios, all you have are lights and white backgrounds. Why not have a place that intrigues and stimulates with art, visuals, and sounds?” he said.

Instagram Photo

The Compound was originally located in Southwest Philadelphia, but three years later, Free and his wife Liza decided that a relocation to New York was the best choice for their growing endeavor. They choose the South Bronx as The Compound’s new home. Free believed it was symbolic to bring his studio and his interpretation of the genre’s evolution and growth to the birthplace of hip-hop. Walking into The Compound is like a Hypebeast’s dream come true: a wall full of Kaws toys, along with the KAWS x Air Jordan 4 sneakers, basketball jerseys signed by Allen Iverson, Shumpert, John Starks and an Akai MPC 3000 production center signed by The Alchemist, 88-Keys, Prince Paul, DJ Green Lantern and others, are just a few of the gems you see at first glance.

An Akai MPC 3000 signed by some of the best DJs in the industry.

David "Dee" Delgado for The Undefeated

One of the oldest sayings in hip-hop is that “rappers want to be ballers and ballers want to be rappers.” Ask Free his most memorable memory in The Compound and he’ll say, “Hands down, it was one night when Brooklyn rapper Sandman, Yasiin Bey [Mos Def] and Iman Shumpert and me were just hanging out. I was playing with some beats and a cypher broke out. First Sandman went in the booth and dropped a hot verse. Not to be outdone, Yasiin Bey went next and set fire to the mic. Next then went Shumpert, and no one expected much, and he proved everyone wrong. He went on to hold his own with two veteran lyricists and earn their respect on the mic.”

When asked about his next big thing, Free just grinned and said that 2018 is the 20th anniversary of the AND1 mixtapes and something game-changing is in the works.

Jim Jones in the recording booth at The Compound.

David "Dee" Delgado for The Undefeated

DJ Set Free with Jarrett Jack of the New York Knicks at The Compound going through some of the footage from the And 1 series.

David "Dee" Delgado for The Undefeated

Skate board decks by Supreme, Kith, Wu-tang and other labels. Medicom Toy Kubric Beatles “Can’t Buy Me Love” 1000% set with the Pharrell Williams x Adidas Tennis sneakers.

David "Dee" Delgado for The Undefeated

Jim Jones looks does his customary pull ups at The Compound.

David "Dee" Delgado for The Undefeated

Instagram Photo

Iman Shumpert autographed jersey dedicated to The Compound.

David "Dee" Delgado for The Undefeated

DJ Set Free with Jarrett Jack of the New York Knicks talking about the And 1 Mixtape series.
Credit: David “Dee” Delgado

David "Dee" Delgado for The Undefeated

A wall dedicated to the And1 mix-tape series that DJ Set Free created.

David "Dee" Delgado for The Undefeated

Instagram Photo

Instagram Photo

 

The top 45 NBA Christmas Day sneakers since 1997 Christmas in the NBA is too epic for some players to wear just one pair of shoes

There aren’t too many joys in this world quite like waking up on Christmas morning, checking under the tree and finding a crisply wrapped box that stores a fresh new pair of sneakers. You know … the ones your mama swore she wouldn’t get you, so you asked Santa, just in case.

On Monday, players hooping as part of the NBA’s loaded schedule of Christmas Day games will experience a similar moment. For them, the sneaker companies with which they’ve inked endorsement deals play a kind of Santa, presenting their brand ambassadors with special edition shoes to celebrate the holiday season. Before games, boxes await at lockers, ready to be laced up and taken for a spin.

From traditional red-and-green colorways to graphics of snowflakes and snowmen to designs incorporating Dr. Seuss’ Grinch, there are truly no limits on holiday kicks design. Shoes have steadily become more and more complex, and more festive, as the ritual continues to grow and spread joy throughout the league. Starting with Michael Jordan’s Air Jordan 13s in 1997 and ending in 2016 with an icy pair of Adidas sported by Derrick Rose, these are the top 45 sneakers worn on every NBA Christmas since 1997.


1997 Michael Jordan in Air Jordan 13

Air Jordan 13

Glenn James/NBAE via Getty Images

On Christmas Day 1997, when Michael Jordan wore the white, true red and black edition of then newly released Air Jordan 13, these shoes had yet to take on their true identity. After the May 1998 release of the Spike Lee-directed coming-of-age New York hoops flick He Got Game, which featured Denzel Washington famously donning the kicks under a house arrest ankle bracelet, they came to be eternally known as the “He Got Game” 13s. Jake Shuttlesworth, Washington’s character, would’ve appreciated Jordan’s 24-point performance in a win over the Miami Heat while wearing the shoes.

1998

The NBA experienced its third lockout from July 1, 1998, to Jan. 20, 1999, as the league and its players union negotiated a new collective bargaining agreement. As a result, the 1998-99 season was shortened to 50 games, and didn’t begin until Feb. 5, 1999. No Christmas games meant no Christmas heat on players’ feet.

1999 Tim Duncan in Nike Air Flightposite

Tim Duncan

JIM RUYMEN/AFP/Getty Images

Future Hall of Famer Tim Duncan spent his first six years in the league lacing up Nikes, and, boy, did he have a lot of dopeness to work with in that era. Duncan wore everything on the court from the Nike Foamposite One to the Total Air Foamposite Max, and of course his Air Max Duncan and Air Max Duncan 2. In 1999, he led the Spurs to victory in the biennial McDonald’s Championship, a now extinct international pro basketball cup, while sporting Nike Air Flightposites. Two months later, he dropped 28 points in them on Christmas. Duncan’s Nike days ended in 2003 when he signed with Adidas, the company with which he’d finish out his career.

2000 Ron Harper in Air Jordan 11 “Concord”Kobe Bryant in the Adidas Crazy 1

Ron Harper

Jeff Gross /Allsport

You could certainly tell that Ron Harper was a former teammate of Jordan’s on Christmas in 2000. In a game against the Portland Trailblazers, Harper, who played with the greatest of all time on the Chicago Bulls from 1995 to 1998, rocked a pair of “Concord” Air Jordan 11s, which first retroed in 2000. Meanwhile, Harper’s young superstar teammate, Kobe Bryant, broke out a silver pair of his signature Adidas Crazy 1, which features a silhouette inspired by an Audi.

Kobe Bryant’s 2010 Nike Zoom Kobe 6s, inspired by the grumpy green Dr. Seuss character, are the greatest Christmas Day sneakers the NBA has ever seen.
2001 Allan Houston in Nike Flightposite III PE

Allan Houston

Getty Images

A player exclusive (PE) pair of Nike Flightposite IIIs in Knickerbocker white, orange and blue? Santa Claus (or Nike for the nonbelievers) sure did look out for Allan Houston, who dropped a game-high 34 points in a Christmas win over the Toronto Raptors.

2002 Kobe Bryant in Air Jordan 7 PE Mike Bibby in Air Jordan 17

Kobe Bryant and Mike Bibby

Andrew D Bernstein/NBAE/Getty Images

A matchup within a matchup. The Los Angeles Lakers vs. the Sacramento Kings in X’s and O’s, and Kobe Bryant vs. Mike Bibby in sneakers. Bryant, a sneaker free agent in 2002 after parting ways with Adidas, wore a pair of white, purple and gold Air Jordan 7 PEs, while Bibby, a member of Team Jordan since 1999, swagged the OG black and metallic silver Air Jordan 17s. Bibby’s Kings beat Bryant’s Lakers, but which player won the clash of kicks?

2003 Tracy McGrady in Adidas T-Mac 3

Tracy McGrady

Getty Images

A throwback Orlando Magic pin-striped uniform with a pair of striped Adidas T-Mac 3s — some next-level Christmas coordination from Tracy McGrady. In a 41-point afternoon against the Cleveland Cavaliers, McGrady teased the T-Mac 3s, which wouldn’t drop at retail until 2004.

2004 Reggie Miller in Air Jordan 19 “Olympics” Fred Jones in Air Jordan 13 “Wheat”

Reggie Miller

Ron Hoskins/NBAE via Getty Images

Another display of yuletide sneaker competition, this time among members of the same team. Reggie Miller clearly took matching his shoes with his Indiana Pacers uniform to heart. Against the Detroit Pistons, he wore a special edition pair of white, metallic gold and midnight navy Air Jordan 19s, while his teammate Fred Jones went super festive and classy with a pair of “Wheat” Air Jordan 13s. Two strong pairs of shoes to have under the tree. Moral of the story: Christmas Day in the NBA is too epic for some players to wear just one pair of shoes.

2005 Kwame Brown, Lamar Odom and Smush Parker in Nike Huarache 2K5

Smush Parker

Victor Baldizon/NBAE via Getty Images

Why not close out 2005 by wearing Nike Air Zoom Huarache 2K5s, the best performance basketball shoe of the year? That’s exactly what Lakers teammates Kwame Brown, Lamar Odom and Smush Parker did in a road matchup against the Miami Heat on Christmas. The trio complemented their dark purple road uniforms with all-black 2K5s.

2006 Dwyane Wade in Converse Wade 1.3

Andrew D. Bernstein/NBAE via Getty Images

In June 2006, Dwyane Wade delivered the Miami Heat their first championship in franchise history while rocking his signature Converse sneakers for the entire six-game series that ended with the shooting guard hoisting the Bill Russell Finals MVP trophy. Six months later, in a matchup between the Heat and Lakers (the NBA’s only Christmas game of 2006), Wade delivered again with 40 points while still rocking Converse — this time a pair of red and white Wade 1.3s that he debuted in the blowout Christmas day win.

2007 Kobe Bryant in Nike Air Zoom Kobe 3

Lisa Blumenfeld/Getty Images

Santa Claus must’ve forgotten to pay visits to the six teams that starred in the 2007 Christmas Day games, because the sneaker heat of Christmas past went missing that year. The only shoes of note in ’07? Bryant’s high-top Nike Kobe 3s in Lakers colors. These shoes set the tone for many Christmases to come — absolute fire.

2008 Kobe Bryant in Nike Zoom Kobe 4 Christmas iD Dwight Howard in Adidas TS Bounce Commander Superman LeBron James in Nike Zoom LeBron 6 “Chalk”

Kobe Bryant

Noah Graham/NBAE via Getty Images

This is where all the fun, and Christmas cheer, truly begins. By 2008, the NBA started showcasing a full slate of Christmas Day games. A bigger holiday stage sparked a movement among players and sneaker companies to seize the moment in style with vibrant-colored kicks designed through the lens of specific themes. Bryant wore a personalized edition of his Zoom Kobe 4s, and Nike also presented 100 fans with custom pairs of the shoes. LeBron James debuted his Nike Zoom LeBron 6s, inspired by his chalk-throwing ritual before tipoff of games. And Dwight Howard channeled his alter ego, Superman, in special Adidas TS Bounce Commanders. Bryant, James and Howard became the early adopters of a Christmas tradition that’s still practiced across the league today.

2009 Kobe Bryant in Nike Zoom Kobe 5 “Chaos” Dwyane Wade in Air Jordan 1 Alpha Ray Allen in Air Jordan 1 Alpha Christmas PE LeBron James in Nike Air Max LeBron “Xmas” J.R. Smith in Air Jordan 12 “Cherry” Anthony Carter in Nike Blazers

Dwyane Wade

Nathaniel S. Butler/NBAE via Getty Images

Christmas “Chaos” for Kobe in his fifth signature Nike shoe. Old school meets new school in the Air Jordan Alphas, worn by longtime Team Jordan member Ray Allen and Dwyane Wade, who left Converse in 2009 to sign with Jordan Brand. Anthony Carter in the Christmas green and red Blazers, and J.R. Smith with a cherry on top in the red-accented “Cherry” Air Jordan 12s.

2010 Kobe Bryant in Nike Kobe 6 “Grinch”

Kobe Bryant

Noah Graham/NBAE via Getty Images

HOLIDAY HOT TAKE ALERT: Universal Pictures’ The Grinch, released in 2000, is the greatest Christmas movie of all time, and Bryant’s 2010 Nike Zoom Kobe 6s, inspired by the grumpy green Dr. Seuss character, are the greatest Christmas Day sneakers the NBA has ever seen. Neither declaration is up for debate.

2011 Kobe Bryant in Nike Zoom Kobe 7 “Christmas” Kevin Durant in the Nike Zoom Kobe 4 LeBron James in Nike LeBron 9 “Christmas”

LeBron James

Ronald Martinez/Getty Images

Cheetah print for Bryant and copper for Durant? James wasn’t about that noise. He and Nike represented the holiday to the fullest, with classic red and green on his 2011 Christmas Day kicks.

2012 Kobe Bryant in Nike Zoom Kobe 8 Dwyane Wade in Li-Ning Way of Wade (two pairs) Ray Allen in Air Jordan 18 and Air Jordan 20 “Christmas” PEs, Kevin Durant in Nike Zoom KD 5

Dwyane Wade

Issac Baldizon/NBAE via Getty Images

In 2012, Miami Heat teammates Allen and Wade had the same idea: Wear one pair of Christmas-themed shoes in the first half, and another pair in the second. Allen pranced up and down the court in two pairs of red-and-green Air Jordan PEs — first in the 18s and then in the 20s. Meanwhile, Wade broke out two shiny pairs of his signature Li-Nings. Moral of the story: Christmas Day in the NBA is too epic for some players to wear just one pair of shoes.

Santa Claus (or Nike for the nonbelievers) sure did look out in 2001 for Allan Houston.
2013 LeBron James in Nike LeBron 11 “Christmas” Dwyane Wade in Li-Ning Way of Wade 2 “Christmas”

Lebron James

Stephen Dunn/Getty Images

Two shades of Christmas green on the feet of two of the “Heatles.” Teal for James, with red trim and snowflake graphics. Lime green for Wade, with red accent and a speckled pattern resembling the skin of our favorite holiday hater, the Grinch. The question is, did Wade and Li-Ning swagger-jack the Black Mamba and Nike’s iconic “Grinch” Kobe 6s? Regardless, the Grinch is the gift that keeps on giving when it comes to Christmas kicks.

2014 LeBron James in Nike LeBron 12 “Christmas Day Akron Birch” Iman Shumpert in Adidas Crazy 2 “Bad Dreams” Klay Thompson in Nike Hyperdunk 2013 PE

Iman Shumpert

Nathaniel S. Butler/NBAE via Getty Images

To celebrate 2014’s five Christmas Day games, Adidas unveiled the “Bad Dreams” collection, featuring four sneakers designed in funky colors and patterns, and all highlighted by glow-in-the-dark soles. The best pair? The Crazy 2s, worn by Iman Shumpert in pregame warmups, even though he didn’t suit up for the Knicks’ matchup with the Washington Wizards due to injury. Honorable sneaker design mention: Klay Thompson’s Nike Hyperdunk 2013 PEs, which featured a snowman holding a basketball on the tongue of each shoe.

2015 Stephen Curry in Under Armour Curry 2 “Northern Lights”

Stephen Curry

Noah Graham/NBAE via Getty Images

Chef Stephen Curry in the “Northern Lights,” boy! Seriously, these colorful concoctions could be worn for any holiday in the calendar year, not just Christmas.

2016 Derrick Rose in Adidas D Rose 7 Christmas PE Klay Thompson in Anta KT2 Christmas PE Lou Williams in PEAK Lightning Christmas PE

Derrick Rose

Nathaniel S. Butler/NBAE via Getty Images

*Cue up the Gucci Mane* I’m icy, so m—–f—— snowed up (“Icy,” 2005). Derrick Rose certainly brought both the ice and the snow on his kicks for a Christmas Day game during his lone year with the New York Knicks last season. The way those colors hit the light, you’d swear Rose was hooping on the blacktop in an ice storm, not on the hardwood in the Garden.

2017

Who in the NBA will gift us with this year’s best sneakers? We’ll see what LeBron James, Kevin Durant, Joel Embiid, Kristaps Porzingis, Kyrie Irving, John Wall, James Harden, Russell Westbrook and Santa have wrapped up and ready to go for a Christmas Day complete with hoops.

How Michael Jordan’s original starting five — from Ray Allen to Michael Finley — became Team Jordan’s first stars Before Russ, Kawhi, Melo, CP3 and Jimmy Buckets, Jordan Brand got its start with All-Stars and future champions

Oct. 15, 1996, will forever be ingrained in Ray Allen’s memory. It was the night he met Michael Jordan for the first time. A young player like Allen viewed Jordan as a god in a league that had already deemed him the greatest of all time. As Jordan chased his fifth NBA title that year, he brought with him a $33 million contract, the richest in team sports history. Off the court, Jordan had brought in millions of dollars for Nike through the sale of his signature Air Jordans, the single most important line of sneakers to hit the market. Yet, as Jordan began looking toward life after basketball, he needed the help of Allen, and others, to continue to make his mark on the business world and the culture.

A 21-year-old rookie, and four months removed from being selected with the No. 4 overall pick in the NBA draft, Allen entered a matchup between his Milwaukee Bucks and Jordan’s Chicago Bulls at the United Center. He’d face his hero, the man from the posters Allen hung on his wall as a kid, in an exhibition game. “I’m intimidated,” recalled the future Hall of Famer, now 42, “because I’m not supposed to be in this moment. I’m supposed to be on the other side, watching and cheering for him. I’m like, ‘You know how many times I rooted for him to destroy whoever was on the other end of the floor? Now I gotta beat him? Now I gotta stop him?’ Now I’m this kid in this position … thinking, ‘Is this situation, this moment, too big for me?’ ”

Before tipoff, Allen and Jordan walked out onto the hardwood, met at half court and shook hands. “ ‘What’s up, Ray?’ Welcome to the NBA,’ ” Allen remembers Jordan saying. “I was like, ‘Man … Michael Jordan knows my name.’ ”

Jordan actually knew Allen quite well. He was the one who’d decided which shoes the rookie wore on his feet that night — and for most of his NBA career. Months before this pregame moment, Allen backed “out of a deal with FILA,” he said, to sign with Nike. The company planned on giving Jordan his own brand and imagined Allen as the young face of a fresh new line of products. So, in his first encounter with Jordan, Allen took the court in Team Jordan Jumpman Pros — the first sneakers designed outside of the Bulls superstar’s signature Air Jordan line.

“I was like, ‘Man … Michael Jordan knows my name.’ ”

“I was the one guy in the league who had Brand Jordans on my feet,” Allen said of his rookie season. “But I didn’t know how connected and linked in M.J. was with what was going on … if it was the company, or if he was making all the decisions. Not yet did I understand what the Brand Jordan meant, or what it was.”

M.J. had in fact selected Allen to be the first player to endorse Jordan Brand, which wouldn’t officially launch until September 1997. His Airness, however, imagined a whole squad of ambassadors representing his brand in the NBA. As a reflection of his own skills, style and swag, he wanted to build “Team Jordan” — and every team needs a starting five.


In 1997, before playing a single minute in the NBA, Derek Anderson traveled to Nike headquarters in Beaverton, Oregon, ready to be pitched a potential endorsement deal. “I had no idea who I was meeting,” he says now. “I thought I was meeting with Nike itself, because I didn’t know anything about the Jordan Brand.” He finally got to a boardroom, “ … and there’s Michael Jordan. He says, ‘Hey, D.A., how’s it going?’ and I’m thinking, ‘Wow, Michael Jordan actually knows who I am.’ ”

His Airness sat before the now-retired NCAA and NBA champion Anderson, having done his research on the 22-year-old prospect. Anderson played only 19 games during his senior year at the University of Kentucky before tearing the ACL in his right knee, so Jordan asked about the progress he’d made in his recovery, and Anderson informed him that he could, once again, throw down windmill dunks. The conversation soon turned into an offer from Jordan that Anderson couldn’t refuse.

Derek Anderson (right) of the Cleveland Cavaliers drives against the Golden State Warriors on Dec. 3, 1997, at Oracle Arena in Oakland, California.

Sam Forencich/NBAE via Getty Images

“The way I worked hard, and how I fought back from the adversity of my injury, he really appreciated that, and wanted me to be a part of the Jordan Brand family,” said Anderson, who the Cleveland Cavaliers took with the 13th overall pick in the 1997 draft. “I gave him a, ‘Yes, sir, absolutely … I would be honored.’ It wasn’t even a thought process.” Anderson had previously met with Converse but turned down the opportunities discussed there. He also canceled the rest of his scheduled visits with other shoe companies.

Eddie Jones, then a third-year shooting guard with the Los Angeles Lakers, found himself up for endorsement renegotiation with Nike after rolling with the sneaker giant for the first few years of his NBA career. In hopes of luring the 1997 All-Star (the first of three such honors) who played in the glamorous Hollywood market, Reebok, Adidas, FILA and PUMA all went after Jones. Yet the bidding war came to a screeching halt once Jordan came calling.

“When the best player on the planet, the best player to have a basketball in his hand, really wants you to be a part of something, I mean, you jump onboard,” said Jones, now retired and living in Florida.

Allen’s All-Star Milwaukee Bucks teammate Vin Baker also joined the mix (Baker struggled with alcohol over the course of his All-NBA and Olympic gold medal-winning career, but now sober, he coached this summer at a Massachusetts summer camp). Michael Finley of the Dallas Mavericks began hearing rumors swirling around the league about a master plan that Nike and Jordan had cooking.

“My agent called me,” Finley remembered, “and said, ‘Michael Jordan and his reps are starting their own Jordan Brand and want to know if you want to be a part of it.’ I was like, ‘C’mon, man. That’s a no-brainer. Of course.’ To have M.J. pick you as one of the originals, that’s an honor. It was just us five … our own little fraternity.” (These days, Finley, an assistant vice president of basketball operations for the Dallas Mavericks, is something of a film producer.)

“The goal was to hopefully find athletes that had a little bit of Michael in them.”

Jordan, the alpha and omega of the basketball universe at the time, had handpicked and created an eclectic group of players in his own image to put on for the new brand. “The goal was to hopefully find athletes that had a little bit of Michael in them. In our mind, Michael was the greatest at what he did, and he was great because he did so many things really well,” said former Jordan Brand product director Gentry Humphrey, now vice president of Nike Golf footwear. “And while you may never find that one guy that has the complete package, you can find a little bit of some of those things in several athletes.”

A pure shooter in Allen, a high-flying, acrobatic athlete in Anderson, a Swiss army knife guard in Jones, a skilled stretch four in Baker, and a versatile swingman in Finley — together, they formed Team Jordan.

“Everyone brought something different, but everyone brought something from him. Everything from us was an entity of M.J.,” Derek Anderson said. “It’s almost like we were his kids. Like every kid has genes from his parents, we were a genetic build of him.”


On Sept. 9, 1997, Nike officially announced the launch of the Jordan Brand.

“A sub-brand of NIKE, Inc. the JORDAN brand is a pure, authentic basketball brand of premium, high-performance basketball footwear and apparel inspired by the performance legacy, vision and direct involvement of Michael Jordan,” reads the third paragraph of Nike’s press release from this historic day. “The brand will carry the Jumpman logo and will be packaged together to make its retail debut on November 1 for the Holiday ’97 season.”

Never before in the history of sports had a player, not to mention an African-American one, “entered into a solo venture on such a sweeping scale,” according to a Chicago Tribune report published the day the brand debuted in 1997.

“I have been involved in the design of everything I have worn from Nike since we began our relationship in 1984,” Jordan said at the introductory news conference in New York. “The launch of the Jordan Brand is simply an extension of that process.”

The Air Jordan logo is displayed at a Jordan promotional event July 31, 2001, in Harlem, New York.

Mario Tama/Getty Images

More than a decade had passed since Nike signed Jordan before his prolific rookie season and released his first signature sneaker, the timeless Air Jordan 1.

“I always felt like Jordan was its own brand, and I approached it that way,” said iconic Nike shoe designer Tinker Hatfield, who believed the move that catapulted Jordan into his own stratosphere of the sportswear industry was long overdue. “Jordan’s shoes were as advanced as possible for the best player in the world, but also were a little more sophisticated and with … nicer materials,” continued Hatfield, who’s crafted some of Jordan’s most legendary shoes, starting with the Air Jordan 3s that dropped in 1988.

“I placed Jordan on a pedestal in my own mind, like it was its own separate brand. I was actually the one who thought up the Jordan Brand in the first place,” Hatfield makes clear, “and tried to pitch that numerous times over the years and didn’t get anywhere with it, until it finally did happen. I’m glad it did.”

Nike celebrated the momentous occasion with a huge launch party at NikeTown in New York. The guest list was loaded with stars from all walks of the culture. NBA Inside Stuff host Ahmad Rashad emceed the event, attended by everyone from Sheryl Swoopes, Kym Hampton and Dawn Staley, to rhythm and blues singer Kenny Lattimore, musical groups BLACKStreet and A Tribe Called Quest, and actors Kadeem Hardison and Damon Wayans. “It was like All-Star, Grammys and Emmys all mixed up into one,” Finley remembered.

From day one, everyone wanted a piece of Jordan Brand, which analysts projected to generate more than $300 million in worldwide revenue in the fiscal year 1998 (the Air Jordan line alone raked in $70 million in sales for Nike in fiscal 1997). On Nov. 1, 1997, the Air Jordan 13s, the first shoe under the Jordan Brand umbrella, were released at $150 a pair. The brand’s first Team Jordan sneakers, the Jumpman Pro Quicks and Jumpman Pro Strongs, wouldn’t hit until May 1998. Until then, Jordan entrusted only Allen, Anderson, Jones, Baker and Finley to wear them on the court, and to promote Jordan Brand in its inaugural NBA season.

“The brand was big before I even knew it,” Derek Anderson said. “It took off that way.”


At the end of the NBA calendar, when the season finally ends, players partake in the annual ritual of cleaning out their lockers at their home arenas. During his first season with Team Jordan, after the playoffs ended with Karl Malone, John Stockton and the Utah Jazz sweeping the Lakers in the Western Conference finals, Jones recalls arriving at The Forum in Los Angeles a little late.

By the time he got there, boxes of his Jordans were missing. And the ones that were left? Jones’ teammates were already calling dibs — and mustering up the courage to see if they could get Jones to come up off of his shoes. “I swear, every guy that wore a size 13, size 14, they were like, ‘Eddie, man, I gotta have these. I didn’t want to take them without you knowing, but can I have them?’ ” said Jones, one of two members of the original team to ever get his own signature Jordans: 1999’s Jumpman Quick 6 and 2000’s Jumpman Swift 6. The brand also gave Baker the Jumpman Vindicate in 1999. “I gave them so many sneakers that day, it was crazy. I had no sneakers by the time I left.”

To get a pair of even Jumpman sneakers in the early days of the brand, you had to go through one of the members of Team Jordan. “As original endorsees of the brand, we had exclusive rights to shoes that [other players] didn’t have, and shoes before they hit the market,” Finley said. “We had the ups on guys who considered themselves sneakerheads in the league, whether it was teammates or opponents. Even referees commented on my shoes at the jump ball.”

Eddie Jones (second from right) of the Los Angeles Lakers passes against the Utah Jazz in Game 3 of the Western Conference finals played on May 22, 1998, at the Great Western Forum in Inglewood, California.

Andrew D. Bernstein/NBAE via Getty Images

This was the era before the brand diversified its color palette, so most Air Jordans released in a combination of red, black and white, the team colors of the Chicago Bulls. Yet, for Team Jordan’s Jumpman sneakers, the brand blessed its ambassadors with pairs in their own team colors. Lakers purple and gold for Jones; Cavs sky blue for Anderson and Mavs royal blue for Finley; Bucks purple and green for Allen; and white and black Pro Strongs, with SuperSonics green, red and yellow accent, for Baker, who was traded from Milwaukee to Seattle a few weeks after the brand launched.

“I always feel very humble about being having been with Jordan Brand since day one.”

“Most people were like, ‘I want THAT color right there.’ I had colors that were against what was normal in the market, and what people would see in shoe stores anywhere in America. It created a fervor for wanting those shoes,” Allen said. “The ball kid used to come in the locker room almost every game and say, ‘Hey, so-and-so wanted to know if you could send him your shoes.’ ”

The requests didn’t only come from hoopers.

“Fat Joe literally chased me down from the time I started. That dude, he would be on my heels for shoes,” Anderson said of the Terror Squad rapper from the Bronx, New York (who in 2016 opened up his own sneaker store, which was greenlit by Michael Jordan).

Jones has his own stories: “I remember Usher asking for some sneakers!”

When they weren’t rocking exclusive Jumpmans in the late 1990s and early 2000s, Team Jordan members could be seen on the court in custom, player exclusive (PE) Air Jordans, especially after Jordan retired for the second time in 1999 and not many players were wearing his retros on the court. Jones, who landed with the Miami Heat in 2000 after a trade, received red and black Air Jordan 13s with “E. Jones” inscribed across the tongue.

Ray Allen (right) of the Boston Celtics dribbles down the court wearing a pair of green and gold Air Jordan 11s on Dec. 31, 2010, at the TD Garden in Boston.

Steve Babineau/NBAE via Getty Images

Anderson loved playing in low tops, so he persuaded Jordan and the brand to make him low Air Jordan 11 Space Jams and Concords. Finley’s PE Air Jordan 16s, with “FIN 4” on the lace cover, became such a go-to shoe in his arsenal that players across the league thought they were his own signature Jordans. Baker also wore PE 16s, as well as PE Air Jordan 9s with his No. 42 on the heel. Allen’s extensive collection of PEs could fill a museum. His favorites? The green, white and gold, and red, white and gold Air Jordan 11s that the brand presented him to honor his two career NBA championships in 2008 with the Boston Celtics and 2013 with the Miami Heat.

“I gave him a, ‘Yes, sir, absolutely … I would be honored.’ It wasn’t even a thought process.”

Nowadays, there’s of course a new Team Jordan, featuring Carmelo Anthony, Chris Paul, Jimmy Butler, Kawhi Leonard and Russell Westbrook, who all get the PE Air Jordan treatment like their predecessors. In the Oklahoma City Thunder’s opener to the 2017-18 NBA season, Westbrook took the floor in a pair of PE Air Jordan 32s, a little more than a month after signing a 10-year extension with Jordan Brand. The reigning NBA MVP struck the most lucrative deal in the company’s history on Sept. 13, almost 20 years to the day that Nike hosted the event to announce the launch of the Jordan Brand.

Westbrook is the new face of the now billion-dollar brand’s Team Jordan, which all began with Michael Jordan’s first pick in 1996, Ray Allen.

“I always feel very humble about being having been with Jordan Brand since day one,” said Allen. “For me, long term, it ended up being one of the best decisions I made in my career.”

The other original members would say the same. All five took a leap of faith when Jordan asked them to be a part of his vision. And the rest is history.

“We were young kids who admired M.J. so much. He was our mentor, and was putting this thing together,” Jones said. “We knew it was going to be big, only because it was him. Whatever he does, it kind of works out … it’s always big. And everybody wanted to wear Jordans.”

Randy Moss talks the making of the ‘Super Freak’ — the NFL’s first signature Air Jordan The legend and his shoe designer recall the early Jordan Brand moments

Randy Moss didn’t always need a football field to put his inhuman speed on display. All he really needed was a treadmill, and a few spectators.

During one workout at a Florida gym back in the early days of his NFL career, the young Minnesota Vikings wide receiver pushed the limit of human athleticism. His training circuit began with a 15- to 20-second treadmill sprint at 15 mph, which Moss and a friend who joined him completed with ease. Next came 17 mph. They both jumped on and, for about 10 seconds, busted out another run.

Then Moss did something crazy: He upped the speed to 19 mph. “F— that, I’m done with this,” one spectator recalls Moss’ friend saying before tapping out. Moss, however, completed the rep and kept going. He cranked the treadmill to an unfathomable 21 mph and prepared to make his move. While holding on to the rails, Moss planted one foot on the machine’s foundation and used his other foot to judge just how fast the belt circulated as he nailed his timing down. The gears in his brain synced with the mechanics of his body.

“He jumps on and whips out 21 mph, just hauling a–,” said the aforementioned spectator, Gentry Humphrey, product director for Jordan Brand at the time. “Just watching him do that, to me, he was a freak of nature … purely a super freak.”

“I just wanted to pay tribute to Michael Jordan. But at the same time, I looked at the shoes and I was like, ‘Oh, those would look good with my uniform.’ ” — Randy Moss

Humphrey can’t recall the exact date or time of year that the treadmill incident unfolded before his eyes, but he does know it took place sometime between 1999 and 2000, within the phenom wideout’s first two NFL seasons. During this period, Humphrey spent as much time as he possibly could with Moss while in the process of designing Moss’ first signature shoe: the Air Jordan Super Freak.

“I realized,” said Humphrey, “that Randy was very, very different.”


In 1999, two years after Nike and Michael Jordan came to terms on Jordan Brand, Moss — then 22, and coming off a monster rookie season — became the first football player to sign an endorsement deal with Jordan Brand. “Jordans were a basketball shoe, but when I came into the league, I was still infatuated by Nike shoes and Jordan shoes,” says Moss now. “My first year, I was just pulling Jordans off the rack and lacing them up.” And playing in them.

Remember, by this point in 1999, Michael Jordan had already retired from the NBA for the second time in his career and had shifted his focus to the business world. In his early formation of Team Jordan, His Airness wanted to branch out from creating products solely for basketball, so he signed New York Yankees All-Star shortstop Derek Jeter to represent the brand through baseball and light heavyweight world champion Roy Jones Jr. to represent boxing. For football, Moss was his guy.

Randy Moss of the Minnesota Vikings plays in a preseason game in a pair of Air Jordan Super Freaks.

Joe Robbins/Getty Images

“I just wanted to pay tribute to Michael,” Moss said. “But at the same time, I looked at the shoes and I was like, ‘Oh, those would look good with my uniform.’ ”

Originally, Jordan Brand’s plan for Moss didn’t include a signature shoe. Instead, he was envisioned as the face of products set to be rolled out as part of a cross-training division. Two factors contributed to a change of plan. First, Humphrey took a look at some of the NFL’s fields and the type of shoes players needed to flourish on them.

“A lot of athletes at the time that were playing on AstroTurf were using basketball shoes,” said Humphrey, who’s now Nike’s vice president of footwear for profile sports. “They were using nubby-bottomed outsoles to really get the traction that they needed on the field. I looked at it as an opportunity to create a new silhouette for training by using that nubby bottom.”

Randy Moss was too athletic, and too much of a superstar-in-the-making, to not have his own shoe.

The second factor was simple: Randy Moss was too athletic, and too much of a superstar-in-the-making, to not have his own shoe. At 6-foot-5 and 210 pounds, Moss gave defenses matchup nightmares. “With 4.25 speed in the 40-yard-dash … an impressive 39-inch vertical leap and huge hands with tentacle-like fingers that rarely drop passes,” is how The Associated PressJim Vertuno put it in 1997. That was the year Moss emerged as a Heisman Trophy finalist at Marshall University with 90 catches for 1,647 yards and a Division I-A single-season record 25 receiving touchdowns. “Nobody,” Ball State coach Bill Lynch said of Moss after he caught five touchdown passes against his team in 1997, “in America can cover him.”

The Minnesota Vikings selected Moss with the No. 21 overall pick in the 1998 draft, and what the franchise quickly realized it got in him was a football player in a basketball player’s body. Before the start of his rookie season in Minnesota, Moss — a two-time basketball Player of the Year at DuPont High School near his hometown of Rand, West Virginia — flirted with the idea of trying out for the Minnesota Timberwolves and eventually playing in both the NFL and NBA. “I don’t think so,” said Vikings president Roger Headrick in June 1998. “Overlapping seasons.”

In his first year of pro football during the 1998-99 season, Moss recorded 69 catches for 1,313 yards (third most in the league behind Green Bay’s Antonio Freeman and Buffalo’s Eric Moulds) while grabbing an NFL rookie-record 17 touchdown passes, earning him a trip to the Pro Bowl and NFL Offensive Rookie of the Year honors.

“The things that he did on the field, the way he ran past people, the way he caught things,” Humphrey says, “he was like the Michael Jordan at the wide receiver position. I think that was kind of the obvious.”

After that record-setting rookie season, Humphrey and Team Jordan embarked upon the 16- to 18-month development process of Moss’ first shoe, seeking to incorporate every aspect of his life, training habits and style of play into the design. “ ‘All right, Gent! What do we got today?’ ” Humphrey remembers Moss animatedly saying in his Southern accent as he took the wide receiver through initial concepts and updated samples. “It was almost like watching a kid at Christmas … how much fun he had designing his first shoe.”

Moss knew exactly what he wanted to call the shoes he’d soon be donning on the field. “He’s the one that kind of came to us and told us that he had been given the name ‘Super Freak,’ ” Humphrey said. It was a moniker that Moss picked up during his high school days in West Virginia, and one that stuck with him through college and into the NFL.

To personify Moss’ freak-of-nature identity, especially after that otherworldly treadmill workout, Jordan Brand attempted to channel the wide receiver’s blazing speed into the shoe. Moss, in Humphrey’s mind, moved as fast as fire, leading the designer to test a metallic-sheen, flame-retardant material on the Super Freak as a unique play off the patent leather featured on the Air Jordan 11s. Humphrey, who began contributing to Jordan designs in 1990 with the Air Jordan 5, also toyed with a material worn on the uniforms and footwear of race car drivers. But because of bonding issues, neither material made it to final production. After trial and error, Humphrey finally found something with the stability and durability to match the tempo at which Moss moved.

“The great thing about someone who is so frickin’ fast is … we always found ourselves using analogies and inspiration that represented speed to show what Randy was all about,” Humphrey said. “We wanted to provide a product that could ultimately give people a piece of the Randy dream.”

By July 25, 2000, in the brief section of a St. Paul Pioneer Press story published at the start of Minnesota Vikings training camp, the last line read, “Randy Moss debuted his new cleats. The high-topped, black cleats are called the ‘Super Freak.’ They will be commercially available soon.” With the arrival of his first signature shoe, which he wore throughout his 77-catch, 1,437-yard and 15-touchdown 2000-01 season, Moss lived and breathed the “Super Freak” persona that matched his fresh new Air Jordans.

Minnesota Vikings wide receiver Randy Moss of the NFC runs a pass pattern against the AFC in the 2000 NFL Pro Bowl on Feb. 6, 2000, at Aloha Stadium in Honolulu. The NFC defeated the AFC 51-31. (Photo by Martin Morrow/Getty Images)

“I mean, they call me ‘Super Freak,’ ” Moss told a reporter after making a 39-yard game-winning catch in a 31-27 win over the Buffalo Bills on Oct. 22, 2000. “Ain’t nobody out there that can really do it like myself.”


It was Jan. 6, 2001, in an NFC divisional-round playoff matchup between the Minnesota Vikings and New Orleans Saints at Minneapolis’ Metrodome. For the game, Humphrey designed Moss a custom pair of purple and yellow Air Jordan 11s, with his No. 84 emblazoned on the heel of each shoe. But everywhere Moss turned on the AstroTurf field, a different player was sporting his signature Super Freaks — from his Vikings teammates, most notably veteran wide receiver Cris Carter, to Saints opponents, including wide receivers Joe Horn and Jake Reed, as well as running back/return specialist Chad Morton.

“About eight to nine guys had my Super Freak shoe on,” said Moss. “I’m sitting there thinking like, ‘Wow.’ It was kind of overwhelming to see some of the guys with my shoe.” During an era when Jordan Brand had just begun to expand outside of hoops, Moss had sparked a cultural movement in the NFL that witnessed players taking the field in Jordan cleats on grass and Jordan basketball shoes on AstroTurf.

“He was definitely the right guy for Jordan Brand at the right time,” Humphrey said. Soon, the league witnessed Donovan McNabb, Charles Woodson, Warren Sapp, Marvin Harrison and Michael Vick join the exclusive Air Jordan-rocking football fraternity that Moss founded. Nearly two decades later, that family has grown to include Jamal Adams, Dez Bryant, Corey Coleman, Michael Crabtree, Thomas Davis, Joe Haden, Malik Hooker, Melvin Ingram, Alshon Jeffery, DeShone Kizer, Jalen Ramsey, Jordan Reed, Golden Tate and Earl Thomas as active NFL players endorsed by Jordan Brand.

Yet, Moss still remains in a league of his own as the only football player in history to have his own signature Air Jordans — first with the Super Freak and then with the “Mossified,” released in 2001.

“You still got guys out there wearing Jordans, but it started with me,” Moss said. “I don’t know who it’s going to end with, but I am happy to say that I did start that trend.”

O.J. Simpson is a relic in a new culture that celebrates unapologetic blackness The Juice re-enters American society at its most divided since his ‘Trial of the Century’

O.J. like, “I’m not black, I’m O.J.” / Okay / House n—a, don’t f— with me / I’m a field n—a with shined cutlery.

— Jay-Z, 2017’s “The Story of O.J.


Fate has a fetish for O.J. Simpson. Oct. 1 is nearly 22 years to the day of both his acquittal after the double-murder trial that captivated the world and nine years since being sentenced for armed robbery and kidnapping in Las Vegas. Both happened on an Oct. 3. And now the sharp winds of the judicial and correctional system once again gust in the direction of the 1968 Heisman Trophy winner. After serving nine years, the man known as “Prisoner 1027820” in Nevada’s Lovelock Correctional Center is free.

Emphasis on free. Because what does it mean? What has it ever meant? And can O.J. Simpson, in particular, ever truly obtain freedom? He re-enters American society at its most divided since his “Trial of the Century,” and we are right now in an era defined by social, cultural and racial injustices — and the resistance and protests against them. The line between sports, culture and politics is as blurred and polarizing as it’s been since the 1960s. And the black world that Simpson sought to escape via football and a white wife is a world he can no longer run from — if he ever could. “The heartbreaking truth is,” says columnist and author Rochelle Riley, “O.J. Simpson is coming out of prison, and having to wake up black.”


Simpson’s former employer, the National Football League, looks a lot different from the one that existed before his 2008 conviction. There are Ezekiel Elliott’s crop tops and Dez Bryant’s custom Air Jordan cleats, Richard Sherman’s and Marshawn Lynch’s locks, and Odell Beckham’s Head & Shoulders-endorsed blond hair. There’s the NFL’s more cautious style of play apropos of player safety. Some aspects remain the same though — like the ongoing issue of the league’s embarrassing, harmful and erratically applied discipline for domestic violence offenders.

The NFL’s biggest lightning rod isn’t even in the league. Colin Kaepernick’s kneeling protest, intended to shine light on police brutality and the inequalities that persist within the criminal justice system, has reverberated far beyond football. Athletes like LeBron James, Stephen Curry, soccer star Megan Rapinoe, Oakland A’s rookie Bruce Maxwell and the WNBA’s Indiana Fever have lent support to the exiled former Super Bowl signal-caller.

Kaepernick’s won adoration from and influenced Stevie Wonder, Tina Lawson, Chuck D, Carlos Santana, Kendrick Lamar, Cardi B, J. Cole and others. Jay-Z donned a custom Colin Kaepernick jersey on the season premiere of Saturday Night Live, as Nick Cannon rocked a classic one at a recent St. Louis protest after the acquittal of Police Officer Jason Stockley for the killing of Anthony Lamar Smith. His No. 7 San Francisco 49ers jersey is now in New York City’s Museum of Modern Art, and the National Museum of African American History and Culture announced in May that various Kaepernick items will be featured in future exhibits.

There’s no hierarchy in terms of the pain of dealing with black death, but it’s no secret Travyon Martin stands out. He’s this generation’s “Trial of the Century.”

The NFL also sits embroiled in a beef with President Donald Trump over protests inspired by Kaepernick — the same Donald Trump who entertained the idea of a reality show with Simpson back in 2008. And while we’re on reality shows, Simpson enters a world dominated by Kardashians. Keeping Up with the Kardashians has been a fixture in American pop culture since its premiere, 10 years ago this month. The family became famous during the fracas of Simpson’s first trial, where attorney Robert Kardashian — Simpson’s close friend and father of Kim, Khloe, Kourtney and Rob — was part of O.J.’s legal “Dream Team.” Kim’s husband, the Adidas designer and Grammy awardwinning producer/rapper/cultural live wire Kanye West, references Simpson in 2016’s “THat Part”: I just left the strip club, got some glitter on me/ Wifey gonna kill me, she the female O.J.

Where we are now is this: Athletes and entertainers (and many, many others) have called the president of the United States outside of his name — and the president and his supporters clap back, tit for tat. There’s a culture war going on, and while it’s different from the 1960s and ’70s, it’s a vibe O.J. is all too familiar with. He’s seen it move like this before.

Getty Images

Consider the American psyche leading up to the pivotal year of 1967, Simpson’s first season as tailback at the University of Southern California, a private, predominantly white institution surrounded by black neighborhoods in Los Angeles. In 1961, 61 percent of Americans disapproved of the “Freedom Riders.” Fifty-seven percent viewed lunch counter “sit-ins” as hurtful “to the Negro’s chances of being integrated in the South.” The 1963 March on Washington was viewed unfavorably by 60 percent of voters. And by January 1967, 53 percent of voters believed black people, instead of protesting for equal rights, would be better off taking “advantage of the opportunities that have been made available.”

Compare all this to a survey conducted by Global Strategy Group for ESPN from Sept. 26-28, just days before Simpson’s release. A clear racial divide exists: 72 percent of African-Americans strongly or somewhat agree with the protests, which were started by Kaepernick last season. Sixty-two percent of white people strongly or somewhat disagree. Other polls revealed similar numbers.

In 1967, like in 2017, everybody makes the decisions they make. On April 28, 1967, when Muhammad Ali was stripped of his heavyweight title after refusing induction into the U.S. Army, the revolt of the black athlete entered the living rooms of Americans. This was the same year O.J. Simpson rushed into USC immortality and the American consciousness with 1,543 yards and 13 touchdowns. This was the same year that, on Thanksgiving Day, Harry Edwards, a sociology professor at San Jose State, organized the Western Regional Black Youth Conference. The gathering of about 200 people discussed the possibility of boycotting the 1968 Mexico City Olympics. Sprinters Tommie Smith and Lee Evans were there, as was UCLA’s star center Lew Alcindor (who became Kareem Abdul-Jabbar). “Winning gold medals for a country where I don’t have my freedom is irrelevant,” Smith said at the meeting. “So far I have not won my freedom, and I will not turn back from my decision.” Alcindor refused to try out for the Olympic team, prompting critics to label him a national disgrace and an “uppity n—–.”

Though at a Western school, O.J. Simpson didn’t attend the conference. His epic 64-yard touchdown vs. UCLA, less than a week before, propelled USC to the national championship. Edwards had approached Simpson about lending his name and influence to the cause. Simpson disassociated himself from the movement, famously telling Edwards, “I’m not black. I’m O.J.” Smith and Carlos’ decision to speak out hurt their careers, in Simpson’s eyes. He wasn’t going down like that. “He absolutely distances himself from everything, which turns out to be a pretty good career move,” says Dr. Matthew Andrews. “It opens up all these doors in advertising, movies and so on.”

Focus on Sport/Getty Images

The assassinations of Martin Luther King and presidential candidate Robert Kennedy defined 1968. Riots erupted throughout the country. Black America had seemingly reached its breaking point. The defiant and painful image of John Carlos and Tommie Smith’s black power fists at the Mexico City Olympics ingrained itself in sports and American history. Meanwhile, O.J.’s celebrity ballooned as he separated himself from the swelling movement. He won the Heisman in 1968 and was the first overall selection in the 1969 draft. For the next two and a half decades, Simpson enjoyed the fruits of his decision and became one of the most recognizable, marketable and celebrated black men in America.


“You see, O.J. was under that illusion — ain’t been black since he was 17. Under that illusion of inclusion — [until he] got That N—- Wake-Up Call. Only n—- I know that could get on any golf course in America. They loved that boy! He had to come home when it got rough.”Paul Mooney, 1994

Simpson’s goal seemed to be: live a deracinated life. He didn’t want to make white people uncomfortable. He was handsome, charming and safe — and so, with 1969’s Chevrolet deal, became the first black corporate pitchman before playing a down in the NFL. Long after his playing career, Simpson was one of the few black faces on screen, as an actor or a commentator, during the late ’70s and early ’80s. “O.J.’s providing a very meaningful image for black kids in America,” said Ezra Edelman recently. He’s the Oscar-winning director of 2016’s O.J.: Made In America. “He deserves his due for the way he influenced culture, beyond being on trial for murder in 1994 and ’95.”

O.J. Simpson for Hertz, in 1978

Master Tesfatsion, 26, doesn’t remember the “Trial of the Century.” He’s a Redskins beat reporter for The Washington Post, and one of his most recent stories is about cornerback Josh Norman pledging $100,000 to Puerto Rico’s victims of Hurricane Maria. Tesfatsion’s first memory of O.J. is the 1997 civil case that ordered Simpson to pay $25 million to the families of Nicole Brown Simpson and Ron Goldman. Growing up Eritrean-American in Section 8 housing in Irving, Texas, Tesfatsion’s early O.J. knowledge primarily came from the neighborhood. “I just trusted the OGs,” he says. “If everyone on the block was telling you O.J. ain’t do it, what are you supposed to think?”

“O.J. really is this wisp of memory that is not as important because so much has happened since.”

Tesfatsion’s generation? They were kids when Simpson’s criminal trial happened. And they are well-aware of how deeply racial dynamics and police distrust played into Simpson’s case, and into their own lives. “People always think because you have a certain wealth status, whether it’s white people or even black people who are rich, they think they can escape colorism,” says the Arizona State graduate. “O.J. has proven on the highest of levels that that’s not the case.”

Tesfatsion remembers the passion the case evoked in his parents, and what was clearly two different Americas. So many white people mourned the not guilty verdict. So many black people celebrated quietly, or as if it were an NBA Finals victory for the home team. “The heartbreaking point about O.J.,” says Riley, whose The Burden: African-Americans and the Enduring Impact of Slavery is being published in February, “is not whether he got away with murder — if he did — but black Americans have been so mistreated and denied justice so many times and for so long that his acquittal was seen as a needed win.”

Simpson is a poster child for race and the legal system, but for Tesfatsion’s generation, he’s not on whom they hang their hat. Simpson’s verdict now of course has rivals in cases that have come to define this generation’s adulthood. “For a generation and a half, O.J. is not this larger-than-life person who meant so much, and who people paid attention to so much,” says Riley. “[O.J.] really is this wisp of memory that is not as important, because so much has happened since.”

Many of the same factors that came into play during the “Trial of the Century”—black bodies, white superiority complexes, and the assumption of black guilt have defined the cases of the Sandra Blands, Philando Castiles, Tamir Rices and Michael Browns. There’s no hierarchy in terms of the pain of dealing with black death, but it’s no secret Travyon Martin stands out. He’s this generation’s “Trial of the Century.”

“[Trayvon] was mine,” says Tesfatsion. “It was crazy how caught up I was into it.” Zimmerman’s not guilty verdict was delivered on his 22nd birthday. “To expect one thing, and see the other result, you know, as an African-American, the anger that you feel and the disappointment you feel it’s hard to explain.”


The question no one can truly answer is what happens next for O.J. Simpson. Fresh out of jail, he missed the entire presidency of Barack Obama and enters a world driven by Donald Trump — whose Twitter-fueled presidency has roots in the 24/7, reality-TV celebrity obsession culture rooted in the insanity that was his first trial. Rumors of a return to Hollywood even exist.

Former football legend O.J. Simpson signs documents at the Lovelock Correctional Center, Saturday, Sept. 30, 2017, in Lovelock, Nev. Simpson was released from the Lovelock Correctional Center in northern Nevada early Sunday, Oct. 1, 2017.

Brooke Keast/Nevada Department of Corrections via AP

But if there’s one reality starkly different from the one Simpson encountered pre-prison—and the beginning of it was the 24/7 coverage of his trial — it’s the extinction of the veil of anonymity. Does he attempt to live a life of modesty and recluse? Or has a nearly decade-long, state-mandated vacation done little to change him? Simpson’s been called a sociopath, one who craves constant attention strictly on his terms. Yet social media, his lawyers suggest, won’t be an issue for him. But he’s never dealt with the monster that is this iteration of media: social breaks stories and develops narratives before the first byline is written. Cameras don’t just sit on shoulders anymore, they sit in the palms of everybody’s hands. One click equals global broadcast.

Many already aren’t willing to deal with the potential fallout. Florida Attorney General Pam Bondi is attempting to bar him from the state — the same Sunshine State that houses the infamous generational antagonist George Zimmerman.

Dr. Andrews thinks that whatever the case, it will be interesting. “Which O.J. is he going to be? One would argue that pre-trial O.J. would distance himself from what many NFL players are doing. Certainly distancing himself from what Kaepernick’s doing. What Kaepernick did is exactly what [Tommie] Smith and [John] Carlos did in 1968. O.J. wanted no parts of that. [This] O.J. might get it a little more.”

But, Andrews asks, “Do you really want O.J. to be the spokesperson for this battle in racial justice?”

Riley is more than willing to answer. “The most important thing he could do for himself and America is to not answer the question,” Riley says. “To not weigh in and not try and make himself relevant in any way that he shouldn’t.”

It’s not just the NFL, and O.J. Simpson, but America itself that sits at a crossroads. All three face illness they never really addressed let alone medicated. O.J. walked out of prison Sunday a ghostlike relic of injustices he ignored, injustices he experienced and injustices he helped create. There is undeniable irony in karma greeting Simpson more harshly than his generational contemporaries. Ali, Abdul-Jabbar, Smith, Carlos and so many others were in their early 20s fighting demons older than America itself. The athletes were considered pariahs then but stand as saints of progress now. The same will one day be said about Colin Kaepernick. And about those for whom the killings of Trayvon Martin, Sandra Bland, Mike Brown and others inspire a lifetime of resistance and service.

This is the third time O.J. Simpson experiences the first day of the rest of his life. Everybody isn’t that lucky.

It’s New York Fashion Week, and Russell Westbrook takes Manhattan The superstar tours the city in support of his new style book — and he has a new fashion line on the way

Thirty-five minutes before Russell Westbrook graces the stage with Fern Mallis, the celebrated creator of New York Fashion Week, there’s a line stretching down the street. The vibrant lot awaits Westbrook, standing underneath scaffolding that overhangs the 900-seat Kaufmann Concert Hall on Manhattan’s Upper East Side. This month, the six-time NBA All-Star releases his Russell Westbrook: Style Drivers (Rizzoli), a toast to the NBA All-Star’s style at work and in life.

Westbrook himself has on casual athletic gear — a far cry from the pink sweatpants and tucked-in Gucci T-shirt he wore for an earlier taped appearance on The Tonight Show Starring Jimmy Fallon. During a wide-ranging conversation, he and Mallis even squeeze in talk about his very specific preparation of peanut butter and jelly sandwiches: “toasted wheat bread, strawberry jam and creamy peanut butter, before slicing it right down the middle.” He definitely has an appetite for going against the grain.

Westbrook arrives at Calvin Klein Collection fashion show.

Gilbert Carrasquillo/GC Images

And his talk with Mallis is sold out.

It’s a balmy September evening, and the crowd reflects racial diversity, age diversity, gender diversity and style diversity. Black pants are splattered with polka dots. Blood-red sneakers paired with pristine suits. Button-down plaid shirts and tan chinos are set off by Air Jordan XXXIs. Rabid NBA fans? Meh. Perhaps. This crowd challenges the traditional in favor of originality. Because that’s Westbrook.

“I’m in the process of starting my own stuff, my own line. I’m looking forward to finishing that up. … That’s my next project.”

Westbrook the two-time NBA All-Star MVP. The triple-double machine. The expectation is that he’ll lead the Oklahoma City Thunder back to the playoffs this season with new teammate Paul George. But looming larger than the elite athleticism that makes him a superstar is his game-night runway flair. Westbrook turns heads as much with his style as he does through his one-man fast-breaking ability.

Westbrook engaged the folks who came to see him, if from a distance. One click-clacked through the concert hall in sky-high Louboutin stilettos — with a 10-year-old in tow, in an orange OKC jersey. One hilariously booed as if on cue at the one mention of Kevin Durant, Westbrook’s former teammate. Westbrook revealed that he loves the postmodern mix of high and low — Topshop with Gucci, a thrift store find with Louis Vuitton. And he said he has no fashion regrets; he loved that kilt-over-slacks look he sported at last year’s NBA opener. But he’ll never, ever wear a romper, he says before laughing. A jumpsuit, yes. But no romper, ever.

Mallis, an NBA fan, rattled off Westbrook’s stats and boasted about his triple-doubles before dragging her glasses down her nose in mock dramatic flair. Westbrook was happily slumped down in a cushy chair. She looked up from the podium and quipped, “How many of my fashion audience even knows what that means?”

Russell Westbrook attends Kith Sport fashion show.

Chance Yeh/Getty Images

It was fun high fashion meets NBA elite meets new basketball fans and the most forward of fashion looks. Because of Westbrook, it all converged nicely.

“I’ll always tell [my son], like I tell everyone else, to be who you are,” he said the next day. “Everybody’s different in their own way … be who you are, and own it. That’s the most important thing for me. I’m going to continue to be who I am and own it. And be a role model to my son. And to some people around the world, as well.”


The next night, Westbrook was the special guest at a private cocktail reception on the third level (men’s ready-to-wear) of Barneys New York Downtown flagship before a book signing on the marbled main floor: bags, caps, jewelry. There the line of fans wrapped snakelike among the Want Les Essentiels purses and Louboutin backpacks, and down the sidewalk as well, waiting while he talked to a small group of fashion insiders.

The people who congregated at Barneys and at the 92nd Street Y’s Kaufman were mostly of the fashionable ilk, although the number of OKC jerseys and those rocking athletic streetwear were ever-present, and many marveled at Westbrook’s progressive, fashion-forward sensibilities. He dares to wear bright pink or printed shirts and other items that aren’t exactly code for straight male who earns his livelihood in what reads as the most masculine of spaces.

“I have a ‘Why Not?’ motto and mindset. It’s what I stand by, and it’s what I believe in.”

“I definitely didn’t encounter any bullying or anything,” Westbrook told a fan of feedback he’s received from his fashion choices. “I’ve definitely encountered people talking about what I was wearing, and what it may look like. And honestly, how I’ve dealt with it is, I’ve stayed positive.”

To say the least. And he can pinpoint the moment people realized how forward the guard is. “I had an outfit I wore in the [2012] playoffs,” he saids while his listeners sipped on champagne or white wine and munched on caviar Bellinis topped with creme fraiche, deconstructed BLTs and bite-sized kale Caesar salads, “a Lacoste fishing [lures] shirt, red glasses. From that moment, it became a thing. And it progressed into other things.” In 2014, Westbrook cut his fashion-savvy teeth via a partnership with the Barneys New York. For his Westbrook XO brand, he worked in tandem with Public School, Del Toro Shoes, Tumi luggage, jeweler Jennifer Fisher and even a fragrance with Byredo.

In conversation with Barneys CEO Daniella Vitale, who hosted the cocktail party, he said the first time he was able to flex his creative muscles was with Barneys. He learned a lot, and it upped his creative confidence. Westbrook also announced that “soon” he’ll launch a streetwear line. “I’m in the process of starting my own stuff, my own line. I’m looking forward to finishing that up,” he said. “That’s my next project.”

And this is aside from a new NBA season in which all eyes will be on Westbrook as he follows the spellbinding season he had last year, when he joined the legendary Oscar Robertson as the only two players in NBA history who have averaged a triple-double for a season. Hours after his book signing, ESPN reported that Westbrook inked a lucrative 10-year extension with Jordan Brand — news the star athlete was clearly trying to keep under wraps.

But he’s constantly watching and working on both of his crafts: basketball and fashion. “I like to sit back and … watch each individual piece,” he said, “and see what the designer was seeing, and try to embrace that and understand the fashion. … I like to … watch the models go by and understand [the designers’] vision, what they were seeing and how they wanted to see the show play out. That’s what I’m trying to understand.”

He also understands that his fashion choices aren’t necessarily for everyone. And that, to him, is the beauty of fashion.

“I have a ‘Why not?’ motto and mindset,” Westbrook said at Barneys. “It’s what I stand by and what I believe in. It’s the name of my foundation. That’s just how I am. Who you are and what you believe in, your confidence and your swagger. It’s about you, regardless of what other people say or what other people think. If you believe what you’re wearing is OK, then go ahead and do it.”

New Air Jordan 32s channel the swag of Michael Jordan’s Air Jordan 2s The new sneakers draw inspiration from shoes made more than 30 years ago

Nike senior designer Tate Kuerbis must’ve packed his bags, whipped out his passport and hopped into a DeLorean while crafting his latest Jordan Brand creation.

The new Air Jordan XXXIIs, which debuted on Tuesday in Turin, Italy, are the second coming of the legendary Italian-manufactured Air Jordans IIs that dropped more than 30 years ago during Michael Jordan’s third season in the NBA. Both pairs of shoes feature a similar structure, collar wings first seen in Jordan’s signature line on the IIs, and the iconic “Wings” logo on the tongue.

“Our goal with the AJ XXXII was to combine the essence of the AJ II with today’s best innovation to create a distinct design language both on and off the court,” said David Creech, Jordan Brand’s vice president of Design. That new technology is incorporated into the Kuerbis-designed XXXIIs through a “first-of-its-kind Flyknit upper,” formed by high-tenacity yarn. What does that actually mean? In layman’s terms, the XXXIIs boast components that make them the most flexible Air Jordans in history.

That means we should expect nothing less than for Jordan Brand athletes Russell Westbrook, Kawhi Leonard, Jimmy Butler and Carmelo Anthony to get busy on the court in the XXXIIs during the upcoming 2017-18 season. The question is, can they channel the same magic that His Airness delivered to the IIs, which he played in during the 1986-87 season.

Here are the top three performances and moments that Michael Jordan had in the Air Jordan IIs — the sneakers that served as inspiration for the latest release on his signature Air Jordan line.


1987 NBA SLAM Dunk Contest

Remember when Jordan soared through the air in his first career NBA Slam Dunk Contest in 1985, with his gold chains swinging and Air Jordan Is on his feet? There was also 1988, when he threw down a dunk from the free throw line while rocking his Air Jordan IIIs. But never forget: Jordan first won the dunk contest in 1987, while rocking the Air Jordan IIs. On his final dunk of the night, Jordan connected on an acrobatic, leaning windmill from the left side of the hoop that earned him 50 points and the win over Jerome Kersey of the Portland Trail Blazers. A day later, Jordan wore the IIs in the 1987 NBA All-Star Game.

Not One, but TWO 61-point PERFORMANCes

Michael Jordan lays the ball up past Portland Trailblazers guard Clyde Drexler at Memorial Coliseum in 1987.

USA TODAY Sports

Jordan had the best scoring year of his life during the 1986-87 season, which he finished with a career-high average of 37.1 points a game and his first league scoring title. Two performances from that season especially stick out. First, on March 4, 1987, against the Detroit Pistons, Jordan scored 61 points, including 26 points in the fourth quarter that he capped off by draining a nearly impossible jumper to send the game into overtime. A month later, on April 16, 1987, Jordan put up 61 points again — while scoring 23 straight at one point in the game. The Bulls lost, but for Jordan, it was a record-setting night. He became the second player in NBA history, along with Wilt Chamberlain, to score 3,000 points in a season and the first player since Chamberlain to score 50 or more points in three consecutive games. Jordan was unstoppable in the IIs in both 61-point performances.

UNC vs. UCLA Alumni Game

Fun fact: The first player exclusives (PEs) Jordan ever received from Nike were a pair of Air Jordan IIs. After the 1986-87 NBA season, Jordan suited up for Dean Smith and his alma mater UNC in a charity alumni game against UCLA at Pauley Pavilion in Los Angeles. Jordan took the court in a pair of Carolina blue-accented IIs that were specially designed for him. Earlier this year, Jordan Brand paid tribute to the classic alumni game, and His Airness’ first pair of PEs, by releasing the same IIs that Jordan wore 30 years ago.

The “Rosso Corsa” Air Jordan XXXIIs are scheduled to be released on Sept. 23 for the retail price of $185. The “Bred” Air Jordan XXXIIs, in both mid ($185) and low ($165) versions, will be released on Oct. 18.