How Michael Jordan’s original starting five — from Ray Allen to Michael Finley — became Team Jordan’s first stars Before Russ, Kawhi, Melo, CP3 and Jimmy Buckets, Jordan Brand got its start with All-Stars and future champions

Oct. 15, 1996, will forever be ingrained in Ray Allen’s memory. It was the night he met Michael Jordan for the first time. A young player like Allen viewed Jordan as a god in a league that had already deemed him the greatest of all time. As Jordan chased his fifth NBA title that year, he brought with him a $33 million contract, the richest in team sports history. Off the court, Jordan had brought in millions of dollars for Nike through the sale of his signature Air Jordans, the single most important line of sneakers to hit the market. Yet, as Jordan began looking toward life after basketball, he needed the help of Allen, and others, to continue to make his mark on the business world and the culture.

A 21-year-old rookie, and four months removed from being selected with the No. 4 overall pick in the NBA draft, Allen entered a matchup between his Milwaukee Bucks and Jordan’s Chicago Bulls at the United Center. He’d face his hero, the man from the posters Allen hung on his wall as a kid, in an exhibition game. “I’m intimidated,” recalled the future Hall of Famer, now 42, “because I’m not supposed to be in this moment. I’m supposed to be on the other side, watching and cheering for him. I’m like, ‘You know how many times I rooted for him to destroy whoever was on the other end of the floor? Now I gotta beat him? Now I gotta stop him?’ Now I’m this kid in this position … thinking, ‘Is this situation, this moment, too big for me?’ ”

Before tipoff, Allen and Jordan walked out onto the hardwood, met at half court and shook hands. “ ‘What’s up, Ray?’ Welcome to the NBA,’ ” Allen remembers Jordan saying. “I was like, ‘Man … Michael Jordan knows my name.’ ”

Jordan actually knew Allen quite well. He was the one who’d decided which shoes the rookie wore on his feet that night — and for most of his NBA career. Months before this pregame moment, Allen backed “out of a deal with FILA,” he said, to sign with Nike. The company planned on giving Jordan his own brand and imagined Allen as the young face of a fresh new line of products. So, in his first encounter with Jordan, Allen took the court in Team Jordan Jumpman Pros — the first sneakers designed outside of the Bulls superstar’s signature Air Jordan line.

“I was like, ‘Man … Michael Jordan knows my name.’ ”

“I was the one guy in the league who had Brand Jordans on my feet,” Allen said of his rookie season. “But I didn’t know how connected and linked in M.J. was with what was going on … if it was the company, or if he was making all the decisions. Not yet did I understand what the Brand Jordan meant, or what it was.”

M.J. had in fact selected Allen to be the first player to endorse Jordan Brand, which wouldn’t officially launch until September 1997. His Airness, however, imagined a whole squad of ambassadors representing his brand in the NBA. As a reflection of his own skills, style and swag, he wanted to build “Team Jordan” — and every team needs a starting five.


In 1997, before playing a single minute in the NBA, Derek Anderson traveled to Nike headquarters in Beaverton, Oregon, ready to be pitched a potential endorsement deal. “I had no idea who I was meeting,” he says now. “I thought I was meeting with Nike itself, because I didn’t know anything about the Jordan Brand.” He finally got to a boardroom, “ … and there’s Michael Jordan. He says, ‘Hey, D.A., how’s it going?’ and I’m thinking, ‘Wow, Michael Jordan actually knows who I am.’ ”

His Airness sat before the now-retired NCAA and NBA champion Anderson, having done his research on the 22-year-old prospect. Anderson played only 19 games during his senior year at the University of Kentucky before tearing the ACL in his right knee, so Jordan asked about the progress he’d made in his recovery, and Anderson informed him that he could, once again, throw down windmill dunks. The conversation soon turned into an offer from Jordan that Anderson couldn’t refuse.

Derek Anderson (right) of the Cleveland Cavaliers drives against the Golden State Warriors on Dec. 3, 1997, at Oracle Arena in Oakland, California.

Sam Forencich/NBAE via Getty Images

“The way I worked hard, and how I fought back from the adversity of my injury, he really appreciated that, and wanted me to be a part of the Jordan Brand family,” said Anderson, who the Cleveland Cavaliers took with the 13th overall pick in the 1997 draft. “I gave him a, ‘Yes, sir, absolutely … I would be honored.’ It wasn’t even a thought process.” Anderson had previously met with Converse but turned down the opportunities discussed there. He also canceled the rest of his scheduled visits with other shoe companies.

Eddie Jones, then a third-year shooting guard with the Los Angeles Lakers, found himself up for endorsement renegotiation with Nike after rolling with the sneaker giant for the first few years of his NBA career. In hopes of luring the 1997 All-Star (the first of three such honors) who played in the glamorous Hollywood market, Reebok, Adidas, FILA and PUMA all went after Jones. Yet the bidding war came to a screeching halt once Jordan came calling.

“When the best player on the planet, the best player to have a basketball in his hand, really wants you to be a part of something, I mean, you jump onboard,” said Jones, now retired and living in Florida.

Allen’s All-Star Milwaukee Bucks teammate Vin Baker also joined the mix (Baker struggled with alcohol over the course of his All-NBA and Olympic gold medal-winning career, but now sober, he coached this summer at a Massachusetts summer camp). Michael Finley of the Dallas Mavericks began hearing rumors swirling around the league about a master plan that Nike and Jordan had cooking.

“My agent called me,” Finley remembered, “and said, ‘Michael Jordan and his reps are starting their own Jordan Brand and want to know if you want to be a part of it.’ I was like, ‘C’mon, man. That’s a no-brainer. Of course.’ To have M.J. pick you as one of the originals, that’s an honor. It was just us five … our own little fraternity.” (These days, Finley, an assistant vice president of basketball operations for the Dallas Mavericks, is something of a film producer.)

“The goal was to hopefully find athletes that had a little bit of Michael in them.”

Jordan, the alpha and omega of the basketball universe at the time, had handpicked and created an eclectic group of players in his own image to put on for the new brand. “The goal was to hopefully find athletes that had a little bit of Michael in them. In our mind, Michael was the greatest at what he did, and he was great because he did so many things really well,” said former Jordan Brand product director Gentry Humphrey, now vice president of Nike Golf footwear. “And while you may never find that one guy that has the complete package, you can find a little bit of some of those things in several athletes.”

A pure shooter in Allen, a high-flying, acrobatic athlete in Anderson, a Swiss army knife guard in Jones, a skilled stretch four in Baker, and a versatile swingman in Finley — together, they formed Team Jordan.

“Everyone brought something different, but everyone brought something from him. Everything from us was an entity of M.J.,” Derek Anderson said. “It’s almost like we were his kids. Like every kid has genes from his parents, we were a genetic build of him.”


On Sept. 9, 1997, Nike officially announced the launch of the Jordan Brand.

“A sub-brand of NIKE, Inc. the JORDAN brand is a pure, authentic basketball brand of premium, high-performance basketball footwear and apparel inspired by the performance legacy, vision and direct involvement of Michael Jordan,” reads the third paragraph of Nike’s press release from this historic day. “The brand will carry the Jumpman logo and will be packaged together to make its retail debut on November 1 for the Holiday ’97 season.”

Never before in the history of sports had a player, not to mention an African-American one, “entered into a solo venture on such a sweeping scale,” according to a Chicago Tribune report published the day the brand debuted in 1997.

“I have been involved in the design of everything I have worn from Nike since we began our relationship in 1984,” Jordan said at the introductory news conference in New York. “The launch of the Jordan Brand is simply an extension of that process.”

The Air Jordan logo is displayed at a Jordan promotional event July 31, 2001, in Harlem, New York.

Mario Tama/Getty Images

More than a decade had passed since Nike signed Jordan before his prolific rookie season and released his first signature sneaker, the timeless Air Jordan 1.

“I always felt like Jordan was its own brand, and I approached it that way,” said iconic Nike shoe designer Tinker Hatfield, who believed the move that catapulted Jordan into his own stratosphere of the sportswear industry was long overdue. “Jordan’s shoes were as advanced as possible for the best player in the world, but also were a little more sophisticated and with … nicer materials,” continued Hatfield, who’s crafted some of Jordan’s most legendary shoes, starting with the Air Jordan 3s that dropped in 1988.

“I placed Jordan on a pedestal in my own mind, like it was its own separate brand. I was actually the one who thought up the Jordan Brand in the first place,” Hatfield makes clear, “and tried to pitch that numerous times over the years and didn’t get anywhere with it, until it finally did happen. I’m glad it did.”

Nike celebrated the momentous occasion with a huge launch party at NikeTown in New York. The guest list was loaded with stars from all walks of the culture. NBA Inside Stuff host Ahmad Rashad emceed the event, attended by everyone from Sheryl Swoopes, Kym Hampton and Dawn Staley, to rhythm and blues singer Kenny Lattimore, musical groups BLACKStreet and A Tribe Called Quest, and actors Kadeem Hardison and Damon Wayans. “It was like All-Star, Grammys and Emmys all mixed up into one,” Finley remembered.

From day one, everyone wanted a piece of Jordan Brand, which analysts projected to generate more than $300 million in worldwide revenue in the fiscal year 1998 (the Air Jordan line alone raked in $70 million in sales for Nike in fiscal 1997). On Nov. 1, 1997, the Air Jordan 13s, the first shoe under the Jordan Brand umbrella, were released at $150 a pair. The brand’s first Team Jordan sneakers, the Jumpman Pro Quicks and Jumpman Pro Strongs, wouldn’t hit until May 1998. Until then, Jordan entrusted only Allen, Anderson, Jones, Baker and Finley to wear them on the court, and to promote Jordan Brand in its inaugural NBA season.

“The brand was big before I even knew it,” Derek Anderson said. “It took off that way.”


At the end of the NBA calendar, when the season finally ends, players partake in the annual ritual of cleaning out their lockers at their home arenas. During his first season with Team Jordan, after the playoffs ended with Karl Malone, John Stockton and the Utah Jazz sweeping the Lakers in the Western Conference finals, Jones recalls arriving at The Forum in Los Angeles a little late.

By the time he got there, boxes of his Jordans were missing. And the ones that were left? Jones’ teammates were already calling dibs — and mustering up the courage to see if they could get Jones to come up off of his shoes. “I swear, every guy that wore a size 13, size 14, they were like, ‘Eddie, man, I gotta have these. I didn’t want to take them without you knowing, but can I have them?’ ” said Jones, one of two members of the original team to ever get his own signature Jordans: 1999’s Jumpman Quick 6 and 2000’s Jumpman Swift 6. The brand also gave Baker the Jumpman Vindicate in 1999. “I gave them so many sneakers that day, it was crazy. I had no sneakers by the time I left.”

To get a pair of even Jumpman sneakers in the early days of the brand, you had to go through one of the members of Team Jordan. “As original endorsees of the brand, we had exclusive rights to shoes that [other players] didn’t have, and shoes before they hit the market,” Finley said. “We had the ups on guys who considered themselves sneakerheads in the league, whether it was teammates or opponents. Even referees commented on my shoes at the jump ball.”

Eddie Jones (second from right) of the Los Angeles Lakers passes against the Utah Jazz in Game 3 of the Western Conference finals played on May 22, 1998, at the Great Western Forum in Inglewood, California.

Andrew D. Bernstein/NBAE via Getty Images

This was the era before the brand diversified its color palette, so most Air Jordans released in a combination of red, black and white, the team colors of the Chicago Bulls. Yet, for Team Jordan’s Jumpman sneakers, the brand blessed its ambassadors with pairs in their own team colors. Lakers purple and gold for Jones; Cavs sky blue for Anderson and Mavs royal blue for Finley; Bucks purple and green for Allen; and white and black Pro Strongs, with SuperSonics green, red and yellow accent, for Baker, who was traded from Milwaukee to Seattle a few weeks after the brand launched.

“I always feel very humble about being having been with Jordan Brand since day one.”

“Most people were like, ‘I want THAT color right there.’ I had colors that were against what was normal in the market, and what people would see in shoe stores anywhere in America. It created a fervor for wanting those shoes,” Allen said. “The ball kid used to come in the locker room almost every game and say, ‘Hey, so-and-so wanted to know if you could send him your shoes.’ ”

The requests didn’t only come from hoopers.

“Fat Joe literally chased me down from the time I started. That dude, he would be on my heels for shoes,” Anderson said of the Terror Squad rapper from the Bronx, New York (who in 2016 opened up his own sneaker store, which was greenlit by Michael Jordan).

Jones has his own stories: “I remember Usher asking for some sneakers!”

When they weren’t rocking exclusive Jumpmans in the late 1990s and early 2000s, Team Jordan members could be seen on the court in custom, player exclusive (PE) Air Jordans, especially after Jordan retired for the second time in 1999 and not many players were wearing his retros on the court. Jones, who landed with the Miami Heat in 2000 after a trade, received red and black Air Jordan 13s with “E. Jones” inscribed across the tongue.

Ray Allen (right) of the Boston Celtics dribbles down the court wearing a pair of green and gold Air Jordan 11s on Dec. 31, 2010, at the TD Garden in Boston.

Steve Babineau/NBAE via Getty Images

Anderson loved playing in low tops, so he persuaded Jordan and the brand to make him low Air Jordan 11 Space Jams and Concords. Finley’s PE Air Jordan 16s, with “FIN 4” on the lace cover, became such a go-to shoe in his arsenal that players across the league thought they were his own signature Jordans. Baker also wore PE 16s, as well as PE Air Jordan 9s with his No. 42 on the heel. Allen’s extensive collection of PEs could fill a museum. His favorites? The green, white and gold, and red, white and gold Air Jordan 11s that the brand presented him to honor his two career NBA championships in 2008 with the Boston Celtics and 2013 with the Miami Heat.

“I gave him a, ‘Yes, sir, absolutely … I would be honored.’ It wasn’t even a thought process.”

Nowadays, there’s of course a new Team Jordan, featuring Carmelo Anthony, Chris Paul, Jimmy Butler, Kawhi Leonard and Russell Westbrook, who all get the PE Air Jordan treatment like their predecessors. In the Oklahoma City Thunder’s opener to the 2017-18 NBA season, Westbrook took the floor in a pair of PE Air Jordan 32s, a little more than a month after signing a 10-year extension with Jordan Brand. The reigning NBA MVP struck the most lucrative deal in the company’s history on Sept. 13, almost 20 years to the day that Nike hosted the event to announce the launch of the Jordan Brand.

Westbrook is the new face of the now billion-dollar brand’s Team Jordan, which all began with Michael Jordan’s first pick in 1996, Ray Allen.

“I always feel very humble about being having been with Jordan Brand since day one,” said Allen. “For me, long term, it ended up being one of the best decisions I made in my career.”

The other original members would say the same. All five took a leap of faith when Jordan asked them to be a part of his vision. And the rest is history.

“We were young kids who admired M.J. so much. He was our mentor, and was putting this thing together,” Jones said. “We knew it was going to be big, only because it was him. Whatever he does, it kind of works out … it’s always big. And everybody wanted to wear Jordans.”

Randy Moss talks the making of the ‘Super Freak’ — the NFL’s first signature Air Jordan The legend and his shoe designer recall the early Jordan Brand moments

Randy Moss didn’t always need a football field to put his inhuman speed on display. All he really needed was a treadmill, and a few spectators.

During one workout at a Florida gym back in the early days of his NFL career, the young Minnesota Vikings wide receiver pushed the limit of human athleticism. His training circuit began with a 15- to 20-second treadmill sprint at 15 mph, which Moss and a friend who joined him completed with ease. Next came 17 mph. They both jumped on and, for about 10 seconds, busted out another run.

Then Moss did something crazy: He upped the speed to 19 mph. “F— that, I’m done with this,” one spectator recalls Moss’ friend saying before tapping out. Moss, however, completed the rep and kept going. He cranked the treadmill to an unfathomable 21 mph and prepared to make his move. While holding on to the rails, Moss planted one foot on the machine’s foundation and used his other foot to judge just how fast the belt circulated as he nailed his timing down. The gears in his brain synced with the mechanics of his body.

“He jumps on and whips out 21 mph, just hauling a–,” said the aforementioned spectator, Gentry Humphrey, product director for Jordan Brand at the time. “Just watching him do that, to me, he was a freak of nature … purely a super freak.”

“I just wanted to pay tribute to Michael Jordan. But at the same time, I looked at the shoes and I was like, ‘Oh, those would look good with my uniform.’ ” — Randy Moss

Humphrey can’t recall the exact date or time of year that the treadmill incident unfolded before his eyes, but he does know it took place sometime between 1999 and 2000, within the phenom wideout’s first two NFL seasons. During this period, Humphrey spent as much time as he possibly could with Moss while in the process of designing Moss’ first signature shoe: the Air Jordan Super Freak.

“I realized,” said Humphrey, “that Randy was very, very different.”


In 1999, two years after Nike and Michael Jordan came to terms on Jordan Brand, Moss — then 22, and coming off a monster rookie season — became the first football player to sign an endorsement deal with Jordan Brand. “Jordans were a basketball shoe, but when I came into the league, I was still infatuated by Nike shoes and Jordan shoes,” says Moss now. “My first year, I was just pulling Jordans off the rack and lacing them up.” And playing in them.

Remember, by this point in 1999, Michael Jordan had already retired from the NBA for the second time in his career and had shifted his focus to the business world. In his early formation of Team Jordan, His Airness wanted to branch out from creating products solely for basketball, so he signed New York Yankees All-Star shortstop Derek Jeter to represent the brand through baseball and light heavyweight world champion Roy Jones Jr. to represent boxing. For football, Moss was his guy.

Randy Moss of the Minnesota Vikings plays in a preseason game in a pair of Air Jordan Super Freaks.

Joe Robbins/Getty Images

“I just wanted to pay tribute to Michael,” Moss said. “But at the same time, I looked at the shoes and I was like, ‘Oh, those would look good with my uniform.’ ”

Originally, Jordan Brand’s plan for Moss didn’t include a signature shoe. Instead, he was envisioned as the face of products set to be rolled out as part of a cross-training division. Two factors contributed to a change of plan. First, Humphrey took a look at some of the NFL’s fields and the type of shoes players needed to flourish on them.

“A lot of athletes at the time that were playing on AstroTurf were using basketball shoes,” said Humphrey, who’s now Nike’s vice president of footwear for profile sports. “They were using nubby-bottomed outsoles to really get the traction that they needed on the field. I looked at it as an opportunity to create a new silhouette for training by using that nubby bottom.”

Randy Moss was too athletic, and too much of a superstar-in-the-making, to not have his own shoe.

The second factor was simple: Randy Moss was too athletic, and too much of a superstar-in-the-making, to not have his own shoe. At 6-foot-5 and 210 pounds, Moss gave defenses matchup nightmares. “With 4.25 speed in the 40-yard-dash … an impressive 39-inch vertical leap and huge hands with tentacle-like fingers that rarely drop passes,” is how The Associated PressJim Vertuno put it in 1997. That was the year Moss emerged as a Heisman Trophy finalist at Marshall University with 90 catches for 1,647 yards and a Division I-A single-season record 25 receiving touchdowns. “Nobody,” Ball State coach Bill Lynch said of Moss after he caught five touchdown passes against his team in 1997, “in America can cover him.”

The Minnesota Vikings selected Moss with the No. 21 overall pick in the 1998 draft, and what the franchise quickly realized it got in him was a football player in a basketball player’s body. Before the start of his rookie season in Minnesota, Moss — a two-time basketball Player of the Year at DuPont High School near his hometown of Rand, West Virginia — flirted with the idea of trying out for the Minnesota Timberwolves and eventually playing in both the NFL and NBA. “I don’t think so,” said Vikings president Roger Headrick in June 1998. “Overlapping seasons.”

In his first year of pro football during the 1998-99 season, Moss recorded 69 catches for 1,313 yards (third most in the league behind Green Bay’s Antonio Freeman and Buffalo’s Eric Moulds) while grabbing an NFL rookie-record 17 touchdown passes, earning him a trip to the Pro Bowl and NFL Offensive Rookie of the Year honors.

“The things that he did on the field, the way he ran past people, the way he caught things,” Humphrey says, “he was like the Michael Jordan at the wide receiver position. I think that was kind of the obvious.”

After that record-setting rookie season, Humphrey and Team Jordan embarked upon the 16- to 18-month development process of Moss’ first shoe, seeking to incorporate every aspect of his life, training habits and style of play into the design. “ ‘All right, Gent! What do we got today?’ ” Humphrey remembers Moss animatedly saying in his Southern accent as he took the wide receiver through initial concepts and updated samples. “It was almost like watching a kid at Christmas … how much fun he had designing his first shoe.”

Moss knew exactly what he wanted to call the shoes he’d soon be donning on the field. “He’s the one that kind of came to us and told us that he had been given the name ‘Super Freak,’ ” Humphrey said. It was a moniker that Moss picked up during his high school days in West Virginia, and one that stuck with him through college and into the NFL.

To personify Moss’ freak-of-nature identity, especially after that otherworldly treadmill workout, Jordan Brand attempted to channel the wide receiver’s blazing speed into the shoe. Moss, in Humphrey’s mind, moved as fast as fire, leading the designer to test a metallic-sheen, flame-retardant material on the Super Freak as a unique play off the patent leather featured on the Air Jordan 11s. Humphrey, who began contributing to Jordan designs in 1990 with the Air Jordan 5, also toyed with a material worn on the uniforms and footwear of race car drivers. But because of bonding issues, neither material made it to final production. After trial and error, Humphrey finally found something with the stability and durability to match the tempo at which Moss moved.

“The great thing about someone who is so frickin’ fast is … we always found ourselves using analogies and inspiration that represented speed to show what Randy was all about,” Humphrey said. “We wanted to provide a product that could ultimately give people a piece of the Randy dream.”

By July 25, 2000, in the brief section of a St. Paul Pioneer Press story published at the start of Minnesota Vikings training camp, the last line read, “Randy Moss debuted his new cleats. The high-topped, black cleats are called the ‘Super Freak.’ They will be commercially available soon.” With the arrival of his first signature shoe, which he wore throughout his 77-catch, 1,437-yard and 15-touchdown 2000-01 season, Moss lived and breathed the “Super Freak” persona that matched his fresh new Air Jordans.

Minnesota Vikings wide receiver Randy Moss of the NFC runs a pass pattern against the AFC in the 2000 NFL Pro Bowl on Feb. 6, 2000, at Aloha Stadium in Honolulu. The NFC defeated the AFC 51-31. (Photo by Martin Morrow/Getty Images)

“I mean, they call me ‘Super Freak,’ ” Moss told a reporter after making a 39-yard game-winning catch in a 31-27 win over the Buffalo Bills on Oct. 22, 2000. “Ain’t nobody out there that can really do it like myself.”


It was Jan. 6, 2001, in an NFC divisional-round playoff matchup between the Minnesota Vikings and New Orleans Saints at Minneapolis’ Metrodome. For the game, Humphrey designed Moss a custom pair of purple and yellow Air Jordan 11s, with his No. 84 emblazoned on the heel of each shoe. But everywhere Moss turned on the AstroTurf field, a different player was sporting his signature Super Freaks — from his Vikings teammates, most notably veteran wide receiver Cris Carter, to Saints opponents, including wide receivers Joe Horn and Jake Reed, as well as running back/return specialist Chad Morton.

“About eight to nine guys had my Super Freak shoe on,” said Moss. “I’m sitting there thinking like, ‘Wow.’ It was kind of overwhelming to see some of the guys with my shoe.” During an era when Jordan Brand had just begun to expand outside of hoops, Moss had sparked a cultural movement in the NFL that witnessed players taking the field in Jordan cleats on grass and Jordan basketball shoes on AstroTurf.

“He was definitely the right guy for Jordan Brand at the right time,” Humphrey said. Soon, the league witnessed Donovan McNabb, Charles Woodson, Warren Sapp, Marvin Harrison and Michael Vick join the exclusive Air Jordan-rocking football fraternity that Moss founded. Nearly two decades later, that family has grown to include Jamal Adams, Dez Bryant, Corey Coleman, Michael Crabtree, Thomas Davis, Joe Haden, Malik Hooker, Melvin Ingram, Alshon Jeffery, DeShone Kizer, Jalen Ramsey, Jordan Reed, Golden Tate and Earl Thomas as active NFL players endorsed by Jordan Brand.

Yet, Moss still remains in a league of his own as the only football player in history to have his own signature Air Jordans — first with the Super Freak and then with the “Mossified,” released in 2001.

“You still got guys out there wearing Jordans, but it started with me,” Moss said. “I don’t know who it’s going to end with, but I am happy to say that I did start that trend.”

O.J. Simpson is a relic in a new culture that celebrates unapologetic blackness The Juice re-enters American society at its most divided since his ‘Trial of the Century’

O.J. like, “I’m not black, I’m O.J.” / Okay / House n—a, don’t f— with me / I’m a field n—a with shined cutlery.

— Jay-Z, 2017’s “The Story of O.J.


Fate has a fetish for O.J. Simpson. Oct. 1 is nearly 22 years to the day of both his acquittal after the double-murder trial that captivated the world and nine years since being sentenced for armed robbery and kidnapping in Las Vegas. Both happened on an Oct. 3. And now the sharp winds of the judicial and correctional system once again gust in the direction of the 1968 Heisman Trophy winner. After serving nine years, the man known as “Prisoner 1027820” in Nevada’s Lovelock Correctional Center is free.

Emphasis on free. Because what does it mean? What has it ever meant? And can O.J. Simpson, in particular, ever truly obtain freedom? He re-enters American society at its most divided since his “Trial of the Century,” and we are right now in an era defined by social, cultural and racial injustices — and the resistance and protests against them. The line between sports, culture and politics is as blurred and polarizing as it’s been since the 1960s. And the black world that Simpson sought to escape via football and a white wife is a world he can no longer run from — if he ever could. “The heartbreaking truth is,” says columnist and author Rochelle Riley, “O.J. Simpson is coming out of prison, and having to wake up black.”


Simpson’s former employer, the National Football League, looks a lot different from the one that existed before his 2008 conviction. There are Ezekiel Elliott’s crop tops and Dez Bryant’s custom Air Jordan cleats, Richard Sherman’s and Marshawn Lynch’s locks, and Odell Beckham’s Head & Shoulders-endorsed blond hair. There’s the NFL’s more cautious style of play apropos of player safety. Some aspects remain the same though — like the ongoing issue of the league’s embarrassing, harmful and erratically applied discipline for domestic violence offenders.

The NFL’s biggest lightning rod isn’t even in the league. Colin Kaepernick’s kneeling protest, intended to shine light on police brutality and the inequalities that persist within the criminal justice system, has reverberated far beyond football. Athletes like LeBron James, Stephen Curry, soccer star Megan Rapinoe, Oakland A’s rookie Bruce Maxwell and the WNBA’s Indiana Fever have lent support to the exiled former Super Bowl signal-caller.

Kaepernick’s won adoration from and influenced Stevie Wonder, Tina Lawson, Chuck D, Carlos Santana, Kendrick Lamar, Cardi B, J. Cole and others. Jay-Z donned a custom Colin Kaepernick jersey on the season premiere of Saturday Night Live, as Nick Cannon rocked a classic one at a recent St. Louis protest after the acquittal of Police Officer Jason Stockley for the killing of Anthony Lamar Smith. His No. 7 San Francisco 49ers jersey is now in New York City’s Museum of Modern Art, and the National Museum of African American History and Culture announced in May that various Kaepernick items will be featured in future exhibits.

There’s no hierarchy in terms of the pain of dealing with black death, but it’s no secret Travyon Martin stands out. He’s this generation’s “Trial of the Century.”

The NFL also sits embroiled in a beef with President Donald Trump over protests inspired by Kaepernick — the same Donald Trump who entertained the idea of a reality show with Simpson back in 2008. And while we’re on reality shows, Simpson enters a world dominated by Kardashians. Keeping Up with the Kardashians has been a fixture in American pop culture since its premiere, 10 years ago this month. The family became famous during the fracas of Simpson’s first trial, where attorney Robert Kardashian — Simpson’s close friend and father of Kim, Khloe, Kourtney and Rob — was part of O.J.’s legal “Dream Team.” Kim’s husband, the Adidas designer and Grammy awardwinning producer/rapper/cultural live wire Kanye West, references Simpson in 2016’s “THat Part”: I just left the strip club, got some glitter on me/ Wifey gonna kill me, she the female O.J.

Where we are now is this: Athletes and entertainers (and many, many others) have called the president of the United States outside of his name — and the president and his supporters clap back, tit for tat. There’s a culture war going on, and while it’s different from the 1960s and ’70s, it’s a vibe O.J. is all too familiar with. He’s seen it move like this before.

Getty Images

Consider the American psyche leading up to the pivotal year of 1967, Simpson’s first season as tailback at the University of Southern California, a private, predominantly white institution surrounded by black neighborhoods in Los Angeles. In 1961, 61 percent of Americans disapproved of the “Freedom Riders.” Fifty-seven percent viewed lunch counter “sit-ins” as hurtful “to the Negro’s chances of being integrated in the South.” The 1963 March on Washington was viewed unfavorably by 60 percent of voters. And by January 1967, 53 percent of voters believed black people, instead of protesting for equal rights, would be better off taking “advantage of the opportunities that have been made available.”

Compare all this to a survey conducted by Global Strategy Group for ESPN from Sept. 26-28, just days before Simpson’s release. A clear racial divide exists: 72 percent of African-Americans strongly or somewhat agree with the protests, which were started by Kaepernick last season. Sixty-two percent of white people strongly or somewhat disagree. Other polls revealed similar numbers.

In 1967, like in 2017, everybody makes the decisions they make. On April 28, 1967, when Muhammad Ali was stripped of his heavyweight title after refusing induction into the U.S. Army, the revolt of the black athlete entered the living rooms of Americans. This was the same year O.J. Simpson rushed into USC immortality and the American consciousness with 1,543 yards and 13 touchdowns. This was the same year that, on Thanksgiving Day, Harry Edwards, a sociology professor at San Jose State, organized the Western Regional Black Youth Conference. The gathering of about 200 people discussed the possibility of boycotting the 1968 Mexico City Olympics. Sprinters Tommie Smith and Lee Evans were there, as was UCLA’s star center Lew Alcindor (who became Kareem Abdul-Jabbar). “Winning gold medals for a country where I don’t have my freedom is irrelevant,” Smith said at the meeting. “So far I have not won my freedom, and I will not turn back from my decision.” Alcindor refused to try out for the Olympic team, prompting critics to label him a national disgrace and an “uppity n—–.”

Though at a Western school, O.J. Simpson didn’t attend the conference. His epic 64-yard touchdown vs. UCLA, less than a week before, propelled USC to the national championship. Edwards had approached Simpson about lending his name and influence to the cause. Simpson disassociated himself from the movement, famously telling Edwards, “I’m not black. I’m O.J.” Smith and Carlos’ decision to speak out hurt their careers, in Simpson’s eyes. He wasn’t going down like that. “He absolutely distances himself from everything, which turns out to be a pretty good career move,” says Dr. Matthew Andrews. “It opens up all these doors in advertising, movies and so on.”

Focus on Sport/Getty Images

The assassinations of Martin Luther King and presidential candidate Robert Kennedy defined 1968. Riots erupted throughout the country. Black America had seemingly reached its breaking point. The defiant and painful image of John Carlos and Tommie Smith’s black power fists at the Mexico City Olympics ingrained itself in sports and American history. Meanwhile, O.J.’s celebrity ballooned as he separated himself from the swelling movement. He won the Heisman in 1968 and was the first overall selection in the 1969 draft. For the next two and a half decades, Simpson enjoyed the fruits of his decision and became one of the most recognizable, marketable and celebrated black men in America.


“You see, O.J. was under that illusion — ain’t been black since he was 17. Under that illusion of inclusion — [until he] got That N—- Wake-Up Call. Only n—- I know that could get on any golf course in America. They loved that boy! He had to come home when it got rough.”Paul Mooney, 1994

Simpson’s goal seemed to be: live a deracinated life. He didn’t want to make white people uncomfortable. He was handsome, charming and safe — and so, with 1969’s Chevrolet deal, became the first black corporate pitchman before playing a down in the NFL. Long after his playing career, Simpson was one of the few black faces on screen, as an actor or a commentator, during the late ’70s and early ’80s. “O.J.’s providing a very meaningful image for black kids in America,” said Ezra Edelman recently. He’s the Oscar-winning director of 2016’s O.J.: Made In America. “He deserves his due for the way he influenced culture, beyond being on trial for murder in 1994 and ’95.”

O.J. Simpson for Hertz, in 1978

Master Tesfatsion, 26, doesn’t remember the “Trial of the Century.” He’s a Redskins beat reporter for The Washington Post, and one of his most recent stories is about cornerback Josh Norman pledging $100,000 to Puerto Rico’s victims of Hurricane Maria. Tesfatsion’s first memory of O.J. is the 1997 civil case that ordered Simpson to pay $25 million to the families of Nicole Brown Simpson and Ron Goldman. Growing up Eritrean-American in Section 8 housing in Irving, Texas, Tesfatsion’s early O.J. knowledge primarily came from the neighborhood. “I just trusted the OGs,” he says. “If everyone on the block was telling you O.J. ain’t do it, what are you supposed to think?”

“O.J. really is this wisp of memory that is not as important because so much has happened since.”

Tesfatsion’s generation? They were kids when Simpson’s criminal trial happened. And they are well-aware of how deeply racial dynamics and police distrust played into Simpson’s case, and into their own lives. “People always think because you have a certain wealth status, whether it’s white people or even black people who are rich, they think they can escape colorism,” says the Arizona State graduate. “O.J. has proven on the highest of levels that that’s not the case.”

Tesfatsion remembers the passion the case evoked in his parents, and what was clearly two different Americas. So many white people mourned the not guilty verdict. So many black people celebrated quietly, or as if it were an NBA Finals victory for the home team. “The heartbreaking point about O.J.,” says Riley, whose The Burden: African-Americans and the Enduring Impact of Slavery is being published in February, “is not whether he got away with murder — if he did — but black Americans have been so mistreated and denied justice so many times and for so long that his acquittal was seen as a needed win.”

Simpson is a poster child for race and the legal system, but for Tesfatsion’s generation, he’s not on whom they hang their hat. Simpson’s verdict now of course has rivals in cases that have come to define this generation’s adulthood. “For a generation and a half, O.J. is not this larger-than-life person who meant so much, and who people paid attention to so much,” says Riley. “[O.J.] really is this wisp of memory that is not as important, because so much has happened since.”

Many of the same factors that came into play during the “Trial of the Century”—black bodies, white superiority complexes, and the assumption of black guilt have defined the cases of the Sandra Blands, Philando Castiles, Tamir Rices and Michael Browns. There’s no hierarchy in terms of the pain of dealing with black death, but it’s no secret Travyon Martin stands out. He’s this generation’s “Trial of the Century.”

“[Trayvon] was mine,” says Tesfatsion. “It was crazy how caught up I was into it.” Zimmerman’s not guilty verdict was delivered on his 22nd birthday. “To expect one thing, and see the other result, you know, as an African-American, the anger that you feel and the disappointment you feel it’s hard to explain.”


The question no one can truly answer is what happens next for O.J. Simpson. Fresh out of jail, he missed the entire presidency of Barack Obama and enters a world driven by Donald Trump — whose Twitter-fueled presidency has roots in the 24/7, reality-TV celebrity obsession culture rooted in the insanity that was his first trial. Rumors of a return to Hollywood even exist.

Former football legend O.J. Simpson signs documents at the Lovelock Correctional Center, Saturday, Sept. 30, 2017, in Lovelock, Nev. Simpson was released from the Lovelock Correctional Center in northern Nevada early Sunday, Oct. 1, 2017.

Brooke Keast/Nevada Department of Corrections via AP

But if there’s one reality starkly different from the one Simpson encountered pre-prison—and the beginning of it was the 24/7 coverage of his trial — it’s the extinction of the veil of anonymity. Does he attempt to live a life of modesty and recluse? Or has a nearly decade-long, state-mandated vacation done little to change him? Simpson’s been called a sociopath, one who craves constant attention strictly on his terms. Yet social media, his lawyers suggest, won’t be an issue for him. But he’s never dealt with the monster that is this iteration of media: social breaks stories and develops narratives before the first byline is written. Cameras don’t just sit on shoulders anymore, they sit in the palms of everybody’s hands. One click equals global broadcast.

Many already aren’t willing to deal with the potential fallout. Florida Attorney General Pam Bondi is attempting to bar him from the state — the same Sunshine State that houses the infamous generational antagonist George Zimmerman.

Dr. Andrews thinks that whatever the case, it will be interesting. “Which O.J. is he going to be? One would argue that pre-trial O.J. would distance himself from what many NFL players are doing. Certainly distancing himself from what Kaepernick’s doing. What Kaepernick did is exactly what [Tommie] Smith and [John] Carlos did in 1968. O.J. wanted no parts of that. [This] O.J. might get it a little more.”

But, Andrews asks, “Do you really want O.J. to be the spokesperson for this battle in racial justice?”

Riley is more than willing to answer. “The most important thing he could do for himself and America is to not answer the question,” Riley says. “To not weigh in and not try and make himself relevant in any way that he shouldn’t.”

It’s not just the NFL, and O.J. Simpson, but America itself that sits at a crossroads. All three face illness they never really addressed let alone medicated. O.J. walked out of prison Sunday a ghostlike relic of injustices he ignored, injustices he experienced and injustices he helped create. There is undeniable irony in karma greeting Simpson more harshly than his generational contemporaries. Ali, Abdul-Jabbar, Smith, Carlos and so many others were in their early 20s fighting demons older than America itself. The athletes were considered pariahs then but stand as saints of progress now. The same will one day be said about Colin Kaepernick. And about those for whom the killings of Trayvon Martin, Sandra Bland, Mike Brown and others inspire a lifetime of resistance and service.

This is the third time O.J. Simpson experiences the first day of the rest of his life. Everybody isn’t that lucky.

It’s New York Fashion Week, and Russell Westbrook takes Manhattan The superstar tours the city in support of his new style book — and he has a new fashion line on the way

Thirty-five minutes before Russell Westbrook graces the stage with Fern Mallis, the celebrated creator of New York Fashion Week, there’s a line stretching down the street. The vibrant lot awaits Westbrook, standing underneath scaffolding that overhangs the 900-seat Kaufmann Concert Hall on Manhattan’s Upper East Side. This month, the six-time NBA All-Star releases his Russell Westbrook: Style Drivers (Rizzoli), a toast to the NBA All-Star’s style at work and in life.

Westbrook himself has on casual athletic gear — a far cry from the pink sweatpants and tucked-in Gucci T-shirt he wore for an earlier taped appearance on The Tonight Show Starring Jimmy Fallon. During a wide-ranging conversation, he and Mallis even squeeze in talk about his very specific preparation of peanut butter and jelly sandwiches: “toasted wheat bread, strawberry jam and creamy peanut butter, before slicing it right down the middle.” He definitely has an appetite for going against the grain.

Westbrook arrives at Calvin Klein Collection fashion show.

Gilbert Carrasquillo/GC Images

And his talk with Mallis is sold out.

It’s a balmy September evening, and the crowd reflects racial diversity, age diversity, gender diversity and style diversity. Black pants are splattered with polka dots. Blood-red sneakers paired with pristine suits. Button-down plaid shirts and tan chinos are set off by Air Jordan XXXIs. Rabid NBA fans? Meh. Perhaps. This crowd challenges the traditional in favor of originality. Because that’s Westbrook.

“I’m in the process of starting my own stuff, my own line. I’m looking forward to finishing that up. … That’s my next project.”

Westbrook the two-time NBA All-Star MVP. The triple-double machine. The expectation is that he’ll lead the Oklahoma City Thunder back to the playoffs this season with new teammate Paul George. But looming larger than the elite athleticism that makes him a superstar is his game-night runway flair. Westbrook turns heads as much with his style as he does through his one-man fast-breaking ability.

Westbrook engaged the folks who came to see him, if from a distance. One click-clacked through the concert hall in sky-high Louboutin stilettos — with a 10-year-old in tow, in an orange OKC jersey. One hilariously booed as if on cue at the one mention of Kevin Durant, Westbrook’s former teammate. Westbrook revealed that he loves the postmodern mix of high and low — Topshop with Gucci, a thrift store find with Louis Vuitton. And he said he has no fashion regrets; he loved that kilt-over-slacks look he sported at last year’s NBA opener. But he’ll never, ever wear a romper, he says before laughing. A jumpsuit, yes. But no romper, ever.

Mallis, an NBA fan, rattled off Westbrook’s stats and boasted about his triple-doubles before dragging her glasses down her nose in mock dramatic flair. Westbrook was happily slumped down in a cushy chair. She looked up from the podium and quipped, “How many of my fashion audience even knows what that means?”

Russell Westbrook attends Kith Sport fashion show.

Chance Yeh/Getty Images

It was fun high fashion meets NBA elite meets new basketball fans and the most forward of fashion looks. Because of Westbrook, it all converged nicely.

“I’ll always tell [my son], like I tell everyone else, to be who you are,” he said the next day. “Everybody’s different in their own way … be who you are, and own it. That’s the most important thing for me. I’m going to continue to be who I am and own it. And be a role model to my son. And to some people around the world, as well.”


The next night, Westbrook was the special guest at a private cocktail reception on the third level (men’s ready-to-wear) of Barneys New York Downtown flagship before a book signing on the marbled main floor: bags, caps, jewelry. There the line of fans wrapped snakelike among the Want Les Essentiels purses and Louboutin backpacks, and down the sidewalk as well, waiting while he talked to a small group of fashion insiders.

The people who congregated at Barneys and at the 92nd Street Y’s Kaufman were mostly of the fashionable ilk, although the number of OKC jerseys and those rocking athletic streetwear were ever-present, and many marveled at Westbrook’s progressive, fashion-forward sensibilities. He dares to wear bright pink or printed shirts and other items that aren’t exactly code for straight male who earns his livelihood in what reads as the most masculine of spaces.

“I have a ‘Why Not?’ motto and mindset. It’s what I stand by, and it’s what I believe in.”

“I definitely didn’t encounter any bullying or anything,” Westbrook told a fan of feedback he’s received from his fashion choices. “I’ve definitely encountered people talking about what I was wearing, and what it may look like. And honestly, how I’ve dealt with it is, I’ve stayed positive.”

To say the least. And he can pinpoint the moment people realized how forward the guard is. “I had an outfit I wore in the [2012] playoffs,” he saids while his listeners sipped on champagne or white wine and munched on caviar Bellinis topped with creme fraiche, deconstructed BLTs and bite-sized kale Caesar salads, “a Lacoste fishing [lures] shirt, red glasses. From that moment, it became a thing. And it progressed into other things.” In 2014, Westbrook cut his fashion-savvy teeth via a partnership with the Barneys New York. For his Westbrook XO brand, he worked in tandem with Public School, Del Toro Shoes, Tumi luggage, jeweler Jennifer Fisher and even a fragrance with Byredo.

In conversation with Barneys CEO Daniella Vitale, who hosted the cocktail party, he said the first time he was able to flex his creative muscles was with Barneys. He learned a lot, and it upped his creative confidence. Westbrook also announced that “soon” he’ll launch a streetwear line. “I’m in the process of starting my own stuff, my own line. I’m looking forward to finishing that up,” he said. “That’s my next project.”

And this is aside from a new NBA season in which all eyes will be on Westbrook as he follows the spellbinding season he had last year, when he joined the legendary Oscar Robertson as the only two players in NBA history who have averaged a triple-double for a season. Hours after his book signing, ESPN reported that Westbrook inked a lucrative 10-year extension with Jordan Brand — news the star athlete was clearly trying to keep under wraps.

But he’s constantly watching and working on both of his crafts: basketball and fashion. “I like to sit back and … watch each individual piece,” he said, “and see what the designer was seeing, and try to embrace that and understand the fashion. … I like to … watch the models go by and understand [the designers’] vision, what they were seeing and how they wanted to see the show play out. That’s what I’m trying to understand.”

He also understands that his fashion choices aren’t necessarily for everyone. And that, to him, is the beauty of fashion.

“I have a ‘Why not?’ motto and mindset,” Westbrook said at Barneys. “It’s what I stand by and what I believe in. It’s the name of my foundation. That’s just how I am. Who you are and what you believe in, your confidence and your swagger. It’s about you, regardless of what other people say or what other people think. If you believe what you’re wearing is OK, then go ahead and do it.”

New Air Jordan 32s channel the swag of Michael Jordan’s Air Jordan 2s The new sneakers draw inspiration from shoes made more than 30 years ago

Nike senior designer Tate Kuerbis must’ve packed his bags, whipped out his passport and hopped into a DeLorean while crafting his latest Jordan Brand creation.

The new Air Jordan XXXIIs, which debuted on Tuesday in Turin, Italy, are the second coming of the legendary Italian-manufactured Air Jordans IIs that dropped more than 30 years ago during Michael Jordan’s third season in the NBA. Both pairs of shoes feature a similar structure, collar wings first seen in Jordan’s signature line on the IIs, and the iconic “Wings” logo on the tongue.

“Our goal with the AJ XXXII was to combine the essence of the AJ II with today’s best innovation to create a distinct design language both on and off the court,” said David Creech, Jordan Brand’s vice president of Design. That new technology is incorporated into the Kuerbis-designed XXXIIs through a “first-of-its-kind Flyknit upper,” formed by high-tenacity yarn. What does that actually mean? In layman’s terms, the XXXIIs boast components that make them the most flexible Air Jordans in history.

That means we should expect nothing less than for Jordan Brand athletes Russell Westbrook, Kawhi Leonard, Jimmy Butler and Carmelo Anthony to get busy on the court in the XXXIIs during the upcoming 2017-18 season. The question is, can they channel the same magic that His Airness delivered to the IIs, which he played in during the 1986-87 season.

Here are the top three performances and moments that Michael Jordan had in the Air Jordan IIs — the sneakers that served as inspiration for the latest release on his signature Air Jordan line.


1987 NBA SLAM Dunk Contest

Remember when Jordan soared through the air in his first career NBA Slam Dunk Contest in 1985, with his gold chains swinging and Air Jordan Is on his feet? There was also 1988, when he threw down a dunk from the free throw line while rocking his Air Jordan IIIs. But never forget: Jordan first won the dunk contest in 1987, while rocking the Air Jordan IIs. On his final dunk of the night, Jordan connected on an acrobatic, leaning windmill from the left side of the hoop that earned him 50 points and the win over Jerome Kersey of the Portland Trail Blazers. A day later, Jordan wore the IIs in the 1987 NBA All-Star Game.

Not One, but TWO 61-point PERFORMANCes

Michael Jordan lays the ball up past Portland Trailblazers guard Clyde Drexler at Memorial Coliseum in 1987.

USA TODAY Sports

Jordan had the best scoring year of his life during the 1986-87 season, which he finished with a career-high average of 37.1 points a game and his first league scoring title. Two performances from that season especially stick out. First, on March 4, 1987, against the Detroit Pistons, Jordan scored 61 points, including 26 points in the fourth quarter that he capped off by draining a nearly impossible jumper to send the game into overtime. A month later, on April 16, 1987, Jordan put up 61 points again — while scoring 23 straight at one point in the game. The Bulls lost, but for Jordan, it was a record-setting night. He became the second player in NBA history, along with Wilt Chamberlain, to score 3,000 points in a season and the first player since Chamberlain to score 50 or more points in three consecutive games. Jordan was unstoppable in the IIs in both 61-point performances.

UNC vs. UCLA Alumni Game

Fun fact: The first player exclusives (PEs) Jordan ever received from Nike were a pair of Air Jordan IIs. After the 1986-87 NBA season, Jordan suited up for Dean Smith and his alma mater UNC in a charity alumni game against UCLA at Pauley Pavilion in Los Angeles. Jordan took the court in a pair of Carolina blue-accented IIs that were specially designed for him. Earlier this year, Jordan Brand paid tribute to the classic alumni game, and His Airness’ first pair of PEs, by releasing the same IIs that Jordan wore 30 years ago.

The “Rosso Corsa” Air Jordan XXXIIs are scheduled to be released on Sept. 23 for the retail price of $185. The “Bred” Air Jordan XXXIIs, in both mid ($185) and low ($165) versions, will be released on Oct. 18.

What Are Those?! Podcast: 12/21/16 Foamposites, Stephon Marbury’s sneaker legacy and ranking the top kicks of all time

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Undefeated senior writer Jesse Washington has been in these sneaker streets heavy lately, combining his poetic flair with his love for kicks in spoken-word video tributes to the Air Jordan I and Puma Clyde.

Jesse joins the What Are Those?! podcast this week to discuss his latest ode to the Nike Air Foamposite One sneakrs, which will celebrate its 20th anniversary in 2017. We also talk Stephon Marbury, whose $15 kicks certainly changed the game before he made the jump from the NBA to playing in China.

And what better way to end the episode — and the year of 2016 — than to rank our favorite sneakers of all time. Every day this week, ESPN’s #NBARank series has counted down the definitive top 30 list of all-time kicks. On Friday, the top five will be unveiled, but until then, Jesse, co-host Marcus Matthews and I each give you our personal top 10 lists.

Give it a listen, and if you have any feedback or show ideas, feel free to email us at allday@theundefeated.com.

Summer League MVP Lonzo Ball is Lakers’ newest sneaker free agent Just like Kobe in 2003. Here’s how Ball’s looks compare with the Black Mamba, side by side.

Lonzo Ball is a Los Angeles Laker, but in the sneaker world? He’s a free agent. As innovative and genius as his shoe decisions have been this summer, we’ve seen it before in Los Angeles — from one of the greatest Lakers of all time. Ball already has his own signature shoe — the heftily priced $495 ZO2s, made by his family’s Big Baller Brand — but the rookie point guard and Las Vegas Summer League MVP has kicked off his NBA career by playing the field when it comes to footwear.

In the Lakers’ two opening summer league games, Ball, as expected, took the court in his BBB kicks. First, he made his pro debut in a pair of white, purple and gold “Sho’time” Z02s. These are the same ones he wore when he walked across the stage after the Lakers chose him with the No. 2 overall pick in June’s draft. Playing in them, Ball posted an abysmal 5-point, 5-assist and 4-rebound performance in a 96-93 loss to the Los Angeles Clippers. The next game, an 86-81 loss to the Boston Celtics, Ball bounced back with a triple-double (11 points, 11 assists, 11 rebounds) in a pair of black and gold “Prime” ZO2s.

Yet, in the next four summer league games in which he appeared, Ball did not lace up his ZO2s. Instead, he flipped the script by playing in Nikes, James Harden’s signature Adidas, Stephen Curry’s signature Under Armours and Air Jordans. “When you’re a big baller, you can wear whatever you want,” he told TNT’s David Aldridge after recording a monster 36 points in a 103-102 win over the Philadelphia 76ers in a pair of Nike Kobe ADs. Once Ball began to stray from BBB, each night the Lakers were scheduled to play, folks on social media were pressed about what he had in store — like, “What shoes would Lonzo wear next?”

“It’s making a statement to the brands of what they could have had with an open mind,” LaVar Ball told ESPN’s Darren Rovell of his son’s summer league turned sneaker free agency. If you remember, the Ball family met with Nike, Adidas and Under Armour before the NBA draft, but all three sneaker companies passed on signing the 19-year-old phenom. Since he already had a prototype shoe, LaVar Ball was simply asking too much of the companies, calling on them to license BBB from him. Never in the history of sports, or sneakers, had there been such a demand.

Early in his career, future Hall of Famer Kobe Bryant spent a season as a sneaker free agent.

“If the price is right,” LaVar Ball continued when asked whether there’s a chance his son could still ink a deal with a big shoe company. Perhaps a bidding war is in store? “Something like that,” Lonzo Ball said before the summer league semifinals.

Yet, as bold as Ball was with his summer league sneaker changes, there’s a close-to-home precedent. Early in his career, future Hall of Famer Kobe Bryant spent a season as a sneaker free agent. After signing with Adidas as a rookie, and becoming the face of five different pairs of signature sneakers, Bryant reportedly dropped a whopping $8 million to part ways with the company in 2002.

Also included in the deal was the agreement that Bryant wouldn’t sign with another brand in 2003. So he spent the 2002-03 NBA season, in which he and the Lakers were chasing their fourth consecutive NBA title, wearing every shoe imaginable. From Air Force 1s to AND1s to Converse and even a slew of Air Jordans, including “True Blue” 3s, “Flint Grey” and “French Blue” 12s and “Concord” 11s. As Ball tests the sneaker market, just like Bryant did back in the day, let’s take a side-by-side look at some of the shoe choices made by the rising star rookie — and the retired legend, nearly 15 years ago.

Lonzo in Air Jordan 31 Lows vs. Kobe in Air Jordan PE 8s

When in doubt, just whip out the J’s. During his season without a sneaker contract, retro Air Jordans, in every edition and colorway he could get his hands on, were Bryant’s go-to. His favorite? Player exclusive Air Jordan 8s in purple and gold, with a white base for home games and black base for road games, made especially for Bryant (he also had PE 3s and PE 7s). As for Ball, he didn’t go retro, but he broke out a pair of low-top Air Jordan 31s in the summer league semifinals against the Dallas Mavericks, posting 16 points, 10 assists and 4 rebounds in just 21 minutes before leaving the game in the third quarter with calf tightness — a better night than he had in a full game wearing the ZO2s during his summer league debut.

Lonzo in Under Armour Curry 4 Finals PE vs. Kobe in Converse Weapons

On their feet, both Bryant and Ball paid tribute to championship-winning point guards who came before them. Fourteen years after the Lakers won their final NBA title in 1988 as part of the famed “Showtime” era of the franchise, Bryant channeled his inner Magic Johnson in 2002 by rocking Converse Weapons — the shoes the Hall of Fame point guard, and current president of basketball operations for the Lakers, wore in the 1980s. Flirting with another triple-double (14 points, 7 assists, 9 rebounds) against the Brooklyn Nets, Ball wore the Under Armour Curry 4 Finals PEs that two-time league MVP Curry unveiled en route to the Golden State Warriors winning their second NBA title in three years this summer. Because of a mild calf strain in his right leg, Ball was forced to sit out of the Lakers’ summer league championship matchup with the Portland Trail Blazers. But how dope would it have been if Ball had decided to wear a pair of Weapons, a la Magic and Kobe, and won the title? Too dope.

How dope would it have been if Ball had decided to wear a pair of Weapons, a la Magic and Kobe?

Lonzo in Adidas Harden LS “Night Life” vs. Kobe in Reebok Question

It has to be a little weird to wear the signature shoe of a fellow player. But that’s exactly what Bryant did during the 2002-03 NBA season, and Ball followed suit. Two seasons after the Lakers beat Allen Iverson and the Philadelphia 76ers in the 2001 NBA Finals, Bryant donned Iverson’s signature mid-top Reebok Questions in multiple variations of Lakers colors. Months removed from his first matchup with Harden and the Houston Rockets, Ball sported a pair of Adidas Harden LS “Night Life” shoes, dropping a triple-double (16 points, 12 assists, 10 rebounds) in a 94-83 Lakers summer league win over the Cleveland Cavaliers.

Lonzo in Nike Kobe ADs vs. Kobe in Nike Air Flight Huarache

What made Ball ditch the ZO2s after two games for a pair of Bryant’s Nike Kobe ADs? “You know,” Ball said after he willed the Lakers to a 103-102 win over the Philadelphia 76ers, “Mamba mentality. Thought I’d switch it up.” The first brand Ball turned to when he decided to shake things up with his sneakers was Nike — the company Bryant signed with in June 2003 after a season testing out Nikes, most notably PE Nike Air Flight Huaraches. With a signature line of 14 shoes and counting, Bryant is one of the most iconic faces of Nike and will be for the foreseeable future.

But could the Black Mamba soon be joined at the brand by a Big Baller? If Ball bases his decision solely on the first performances of his young career, he’ll go with Nike, even if that means completely reshaping his father’s BBB vision and maybe even leaving the ZO2s in the past. Because in Kobes, Ball dazzled to the tune of 36 points, 11 assists, 8 rebounds and 5 steals — he did it in Showtime style, the way the Lakers hoped he would.

That time Michael Jordan left the Bulls, went to baseball’s minors, and chased his childhood dream Where would Jordan be if he’d chosen baseball over hoops? Where would we be?

On a fall night on the South Side of Chicago, the hero of the city, and greatest basketball player on the planet, took the mound of Comiskey Park’s diamond. It was Oct. 5, 1993. Game 1 of Major League Baseball’s American League Championship Series between the Chicago White Sox and Toronto Blue Jays. Chicago Bulls superstar Michael Jordan was the home team’s guest of honor.

Four months before the ALCS, Jordan led the Bulls over the Phoenix Suns in a best-of-seven NBA Finals series to claim their third-consecutive title. The summer of celebration for Jordan, however, was overshadowed by the murder of his father, James Jordan Sr., who was found dead in a South Carolina creek in August 1993. Yet heading into a new NBA season, the expectation remained that Jordan’s dominance on the court would continue — that not even family tragedy could stop His Airness’ reign. So, as the White Sox looked to clinch their first World Series berth in 34 years, who better to launch a chase of history than a man emblematic of fortitude and perseverance?

In front of announced crowd of more than 46,000, Jordan threw out the game’s ceremonial first pitch, the ball sailing low and outside of the strike zone framed by White Sox catcher Ron Karkovice. The 6-foot-6 shooting guard then delivered the ballpark wave and a sly smile before taking his seat in the skybox suite owned by Bulls and White Sox chairman Jerry Reinsdorf.

“The Chicago Bulls have called a press conference for tomorrow morning … and there’s high speculation that Michael Jordan will retire from basketball forever.”

In the seventh inning, the shape of the night — and the landscape of the entire sports world — took an abrupt and unexpected turn: The game’s broadcast cut to on-field reporter Pat O’Brien for a breaking news update. “The Chicago Bulls have called a press conference for tomorrow morning,” O’Brien said, “and there’s high speculation that Michael Jordan will retire from basketball forever.”

The next morning, the Chicago Sun-Times published a story with an official statement from Jordan, while The Denver Post received confirmation of the retirement from Bulls head coach Phil Jackson. Later that day — Oct. 6, 1993 — in a news conference held at the Bulls’ training facility, Jordan officially announced his departure from the game of basketball. “If you ride a roller coaster for nine years, don’t you want to ride something else? That’s the way I feel right now — I want to ride something else.”

Less than a week later, Toronto defeated Chicago, 6-3, in a ALCS-clinching Game 6 at Comiskey. With the loss, the White Sox fell a mere two games shy of winning the pennant and reaching the World Series, though the club’s performance inspired the city with hope for another deep playoff run the following season. Led by 1993 AL MVP Frank Thomas, the White Sox were on a short list of 1994 World Series contenders.

“In ’94, the anticipation was for even more,” said Mark Ruda, an MLB reporter for Chicago’s Daily Herald at the time. “But the White Sox said, ‘Let’s see what can we do. Let’s bring Michael Jordan to spring training to spice things up.’ ”

On Feb. 7, 1994—10 days shy of his 31st birthday — Jordan inked a minor league contract with the White Sox, effectively channeling his newfound freedom into fulfilling a childhood dream of playing Major League Baseball. Upon retiring from basketball, Jordan had informed Reinsdorf of his baseball aspirations. So, the transition was seamless. The White Sox chairman made it happen.

“The Sox didn’t need that crap,” added Ruda, who also served as a Chicago correspondent for Baseball America, a national (and still printed) publication dedicated to identifying the game’s top prospects. On the brink of spring training in 1994, which Jordan was scheduled to attend as one of the newest members of the White Sox, the magazine reached out to Ruda for a potential cover story for its AL Central top prospects issue.

His assignment? “Scouting Air Jordan.”


“This is just a nuts two-page package, in retrospect,” Baseball America editor-in-chief John Manuel said via phone. He’s perusing a copy of the issue that hit newsstands across the country on Feb. 21, 1994. The issue went public before Sports Illustrated’s infamous March 14, 1994, “Bag It, Michael!” issue — the cover of which, and accompanying story, “Err Jordan,” ticked the greatest of all time off so much that he hasn’t spoken to the magazine since.

Back then, Manuel was a college senior (ironically at Jordan’s alma mater, the University of North Carolina, Chapel Hill), months away from graduation, and two years removed from his first job at Baseball America. He looks back fondly on this unique period in baseball history, when the best hooper in the world ventured to become a major league right fielder.

“I wish I’d gotten to write something this cool,” Manuel said while examining Ruda’s scouting report on page 6, which breaks down Jordan’s baseball skills in five categories — hitting, fielding, throwing, speed and makeup (aka personality and character). The story traces Jordan’s baseball roots back to his days as a pitcher at Laney High School in his hometown of Wilmington, North Carolina, where he led the “junior-varsity team by hitting .433, and later played varsity ball before becoming ineligible for his senior season after playing in the McDonald’s basketball all-star game.”

“At first, Jordan ruled out playing in the minor leagues.”

Jordan quit baseball at the age of 18, just two games into his senior season at Laney, which meant that by the time Jordan, at 31, reported to spring training in February 1994, approximately 13 years separated him from his last official baseball game. So one line from Ruda’s report really stands out, still to this day: “At first, Jordan ruled out playing in the minor leagues.”

“Yeah … that’s what I heard back then,” Ruda said, “ … a rather vainglorious attempt by him to think he could just go right into the major leagues.”

Yet Jordan ultimately wanted to be treated like any other prospect, starting in spring ball in Sarasota, Florida, where he met Cleveland Indians star outfielder Kenny Lofton. Having played four years of college basketball at the University of Arizona, Lofton was Jordan’s archetype in the realm of making a transition from basketball to baseball (opposite of Ruda’s scouting report in the Baseball America issue is a full-page feature, titled “Lofton Shows Jordan the Way”).

The two outfielders immediately connected. Jordan shared with Lofton why he chose to go after a spot in the major leagues at the peak of his NBA supremacy. Despite rumors that his foray into baseball resulted from a secret suspension levied by the NBA for gambling, Jordan maintained that he gained inspiration from his late father, who played semi-pro baseball and frequently had conversations with his son about making the switch.

“Michael told me, ‘Baseball was my first love,’ ” recalled Lofton, a six-time All-Star, four-time Gold Glove Award winner and five-time AL stolen base leader in his 17-year MLB career. “He was … this great basketball player, and maybe he felt like he accomplished whatever he needed to accomplish … at the time, like, ‘Lemme try to accomplish my childhood dream.’ But [baseball] players looked at it as: ‘You know what? We understand you’re the greatest basketball player ever, but in baseball, man, you ain’t gonna have no chance.”

Jordan was far from a top prospect, not even listed in Baseball America’s 1994 Chicago White Sox top 10 — but he was Michael Jordan. So, the magazine slotted him in the AL Central cover’s lead photo, which was draped over a thumbnail of the division’s highest-rated prospect — a young Cleveland Indians outfielder named Manny Ramirez, whose 555 career home runs ranks 15th all time in MLB history.

“Michael Jordan could’ve gone to be a curler somewhere and people would’ve been really interested in how he was going to do in curling,” said MLB.com senior writer Jim Callis, a former managing editor of Baseball America. “We were just kind feeding off that.”

(Jordan’s image) was draped over a thumbnail of a young Cleveland Indians outfielder named Manny Ramirez, whose 555 career home runs ranks 15th all time in MLB history.

The cover photo itself, taken by Tom DiPace, is one of few pictures from Jordan’s brief baseball career in which he wore his famed basketball No. 23 on the back of a White Sox uniform (The covers of an April 1994 issue of Beckett Baseball Card Monthly and May 1994 issue of Sports Cards magazine also feature Jordan in No. 23.) “He was supernice to me, and respectful,” DiPace recalled of shooting Jordan early in spring training for both Baseball America and the Upper Deck trading card company. “He wasn’t acting like Air Jordan. He was trying to fit in as a regular guy.”

On team photo day, before his debut at White Sox spring training, Jordan didn’t pose in No. 23, but rather donned the No. 45, which he sported on the diamond as a kid and took with him in the minors. Ditching the No. 23 was a statement — the beginning of his quest to rebuild Jordan the basketball superstar into Jordan, the baseball prospect.

“I remember thinking like, ‘Wow.’ It’s going to interesting to see how he’s going to try to transform his whole mindset from being the best player ever,” Lofton said, “to go from flying on private jets to playing in the minor leagues — when you’re going to be on a bus.”


When spring training came to a close, the White Sox assigned baseball’s biggest project to the club’s Double-A affiliate Birmingham Barons. And in Alabama, playing in the Southern League under future World Series-winning manager Terry Francona, while making $850 a month with a $16 meal allowance on road trips, Jordan’s baseball education began.

“The Sox gave him every darn chance with that setup. Birmingham, even back then, that was really the launching pad for all the prospects,” Ruda said. “If you were a hot-stuff prospect in the Sox organization, you may have very well made the jump to the bigs from Birmingham.” Yet in 127 career games in the minors, Jordan posted a meager slash line (batting average/on-base percentage/slugging percentage) of .202/.289/.266, with 51 RBIs on 88 total hits, including 17 doubles and three home runs.

“He had a .566 OPS [on-base plus slugging] and hit .202. It’s not that impressive, but the guy hadn’t played baseball in 13 years and he went to Double-A,” Callis said. “He drew 51 walks. He didn’t strike out excessively. Were they great numbers? No. But it looked like he had reasonable command of the strike zone. In retrospect, hitting .202, even if it was a soft .202, after that layoff, is impressive when you put it in context.”

The greatest athlete in the world simply couldn’t hit a baseball — or at least not with the same ease he could hit jump shots, drive the lane and dunk a basketball. “You take a guy who had the most impact on the culture, and on basketball of anybody, arguably, ever in sports,” said Manuel, “then you put him in baseball, and as player he had very little impact with the bat.”

Yet Jordan kept grinding in the batting cage, at the plate, and beyond. After his year with the Barons, he traveled out West to play in the Arizona Fall League, where he hit a respectable .252 in 35 games. But as he continued his chase of playing in the majors, basketball found its way back into the mind of the slowly improving right fielder.


The longest players strike in MLB history began Aug. 12, 1994. It led to the cancellation of the final six weeks of the regular season, and entire postseason, including the World Series. Come February 1995, Jordan arrived a week early for spring training, eager to get back to work on the field. But the strike still dragged on, and Jordan had no intention of crossing the picket line or becoming a replacement player if a settlement wasn’t reached. So, he chose another path. On March 2, 1995, he packed his bags and left Florida. Eight days later, he announced his decision to leave baseball. And eight days after that, Jordan released a famous two-word statement, “I’m back,” marking his return to the NBA.

“I was having fun down there playing baseball. And it was an opportunity to prove something.”

“I had no idea of coming back. I don’t think I would have come back if there hadn’t been the baseball strike. They started throwing me into that dispute, something I had nothing to do with,” Jordan wrote in his 2005 best-selling biography Driven From Within. “I was having fun down there playing baseball. And it was an opportunity to prove something. I was getting better all the time. All I needed to get that urge back was to hang around the basketball court for a while.”

It’s difficult to look back Jordan’s nearly 13-month baseball career, which feels like it ended before it began, and not contemplate two big ifs:

First, if not for the 1994 strike, would Jordan really have made it to the majors? Lofton didn’t give Jordan a chance, though Callis believes otherwise. “If there hadn’t been the strike and the lockout, I think we might have seen Michael Jordan in the big leagues,” he said. “Would Michael Jordan have earned it solely on merit? Probably not. But if not for the lockout, and he wasn’t going to cross the picket line, we might have seen Jordan in the big leagues in 1995.”

Secondly, if Jordan began his baseball career earlier in his life, how far could he have gone? The sense was that it was already too late when he retired in 1993 and pursued baseball. For any 30-year-old returning to the game after more than a decade, it’d be an uphill battle, even for an athlete as immortal as Jordan. But maybe his baseball story tells us that the truest “everything happens for season” moment in sports history took place when an 18-year-old Jordan chose basketball over baseball. For a brief moment in 1994, he gave the game he first loved a shot. And in the process, baseball proved that even a small part of Jordan could, athletically, be human.

This was of course until he made the return to basketball, won three more NBA titles, presented the world with performances such as the “Flu Game” and Game 6 of the 1998 Finals, and turned his signature line of basketball sneakers into a billion-dollar brand. The culture needed Michael Jordan on the basketball court, not on a bus.

“I’ll give him credit. I saw a lot of trying. I saw a lot of effort being put forth,” said Ruda. “Had he done it sooner, who knows? But then again, would the world have been denied an all-time great basketball player at the possible expense of maybe an average baseball player? Who knows? But, from what I saw, I don’t think there would’ve been ever been a Michael Jordan statue in front of Comiskey Park. He’s got one in front of the United Center — and it’ll always be there.”

A power ranking of Odell Beckham Jr.’s custom cleats from the 2016 NFL season The New York Giants wideout was determined to break out the heat on any given Sunday

Every NFL Sunday is a footwear fashion show for Odell Beckham Jr. Over the past few seasons, the New York Giants wide receiver has shown up and showed out on the field with the freshest cleats in all of football. His secret? Well, it’s not really a secret at all, because OBJ takes much pride in his custom-made creations, for which he entrusts the skill and creativity of Los Angeles-based sneaker artist Troy “Kickasso” Cole, who cranks out masterpieces inspired by every concept fathomable. From album covers to video games and movies to personal tributes, whatever Beckham Jr. dreams up in his imaginative mind, Kickasso can translate onto cleats.

Yet, as a result of the NFL’s enforcement of its strict in-game uniform and equipment policy, most of the kicks in OBJ’s one-of-a-kind collection are worn exclusively during pregame warm-ups before he changes to a more traditional pair for games. But every now and then, Beckham Jr. will risk a fine to ensure that his flashiest shoes find their way onto the field when the game clock starts rolling.

During the 2016 NFL season, the anthology of custom cleats that OBJ unveiled was second to no other player in the league. Throughout the regular season, playoffs and Pro Bowl, he truly became a titan in the sneaker world, which certainly contributed to Nike recently inking the 24-year-old to the biggest shoe deal in NFL history, estimated to be worth more than $29 million over five years.

Hopefully the huge new contract with Nike doesn’t prohibit Beckham Jr. from continuing his tradition come next season. As we anticipate what else OBJ and Kickasso have in store, let’s take a look at their creativity through this definitive, descending-order power ranking of 20 custom cleats they made pop last season.


20. WEEK 10 VS. CINCINNATI BENGALS — LSU

New York Giants wide receiver Odell Beckham Jr.’s cleats before the NFL game between the New York Giants and Cincinnati Bengals on Nov. 14, 2016, at Met Life Stadium in East Rutherford, New Jersey. (Photo by Rich Graessle/Icon Sportswire via Getty Images)

Rich Graessle/Icon Sportswire via Getty Images

Every NFL player deserves to rep his alma mater however he sees fit, but, man, these cleats in the signature purple and gold of Louisiana State University — the school the Giants drafted Beckham Jr. out of in 2014 with the 12th overall pick — are quite hideous. A more appropriate salute to LSU would’ve been cleats featuring detailed illustrations of tigers, the mascot of OBJ’s former school. As for these plaid concoctions — in the words of the illustrious 21st century musical talent scout Randy Darius Jackson, “yeah … that’s gonna be a no for me, dog.”

19. Week 5 vs. green bay packers — Breast cancer awareness

Since 2009, the NFL has been committed to spreading breast cancer awareness. Every season in October, players take pride in wearing the color pink as a display of their dedication to finding a cure. Beckham Jr. didn’t disappoint last October. His breast cancer cleats were a simple but very classy tribute to every woman and family affected by the disease.

18 and 17. week 7 vs. Los angeles rams — Burberry and Rolling Stone

Instagram Photo

When the Giants traveled to London to face the Los Angeles Rams in October 2016, OBJ channeled his inner European designer by breaking out pregame cleats embossed with the beautiful pattern of British fashion house Burberry (the iconic brand of clothing that Jay Z rapped about swimming in on his 2002 track with his then-future wife Beyoncé, ” ’03 Bonnie & Clyde”). These cleats are uber-swaggy, but don’t hold a candle to when Beckham Jr. went full-on designer and commissioned a pair of Supreme x Louis Vuitton customs to be made after the season.

Instagram Photo

OBJ changed his kicks before kickoff, but remained authentic to the game being played across the pond by switching to red, white and blue cleats, and matching gloves, featuring the legendary logo of the English rock band the Rolling Stones.

16. week 12 vs. cleveland browns — Paint splatter

New York Giants wide receiver Odell Beckham Jr. stands on the field during practice before a game against the Cleveland Browns on Nov. 27, 2016, in Cleveland. (AP Photo/Ron Schwane)

AP Photo/Ron Schwane

These are just really fun. Camouflage is always a good look, and the extra splash of color with the rainbow flecks and green and yellow shoestrings set them over the top. Stay tuned for more camo cleats from OBJ.

15. week 1 vs. Dallas Cowboys — sept. 11 tribute

Odell Beckham Jr. of the New York Giants wears cleats as a tribute to the 15th anniversary of 9/11 before a game against the Dallas Cowboys at AT&T Stadium on Sept. 11, 2016, in Arlington, Texas. (Photo by Ronald Martinez/Getty Images)

Ronald Martinez/Getty Images

The Giants’ 2016 season opener against the Dallas Cowboys happened to fall on the 15th anniversary of Sept. 11, 2001 — one of the most infamous days in the history of the United States. Beckham Jr. illustrated his patriotism in the form of U.S. flag-themed cleats with bald eagles on the outer soles of each shoe. OBJ was certainly proud to be an American on the first night of football last season.

14. Week 6 vs. baltimore ravens — “Kirby”

New York Giants wide receiver Odell Beckham Jr.’s Nike cleats during warm-ups before the game between the New York Giants and the Baltimore Ravens played at Met Life Stadium in East Rutherford, New Jersey. (Photo by Rich Graessle/Icon Sportswire via Getty Images)

Rich Graessle/Icon Sportswire via Getty Images

HUGE shout-out to OBJ for throwing it back to our childhoods by paying homage to the one and only Nintendo character Kirby. He unveiled these in the middle of October 2016, taking the NFL’s tradition of wearing pink to advocate for breast cancer awareness and running with it. Beckham Jr. chose a pink character and crafted an entire cleat design around it with the utmost detail, from the warp stars to the Whispy Woods (Kirby’s recurring foe in the video game series). On this NFL Sunday, OBJ represented the video game nerd that resides in every one of us.

13 and 12. week 13 vs. pittsburgh steelers — Make-a-wisH (Dora The EXplorer and The Simpsons)

New York Giants wide receiver Odell Beckham Jr. wears cleats supporting the Make-A-Wish Foundation during warm-ups before a game against the Pittsburgh Steelers on Dec. 4, 2016. (AP Photo/Gene J. Puskar)

AP Photo/Gene J. Puskar

Instagram Photo

For one week during the season, the NFL, aka the “No Fun League,” allowed players to wear their in-game cleats however they wanted, outrageous customization and all, without receiving fines in violation of the league’s uniform policy. The #MyCauseMyCleats initiative, which required players to commit to supporting a charitable cause, saw approximately a third of the league (around 500 players) participate. Beckham Jr. chose to represent the Make-A-Wish Foundation, which, according to its website, has a “vision to grant the wish of every child diagnosed with a life-threatening medical condition.” And true to his cause, OBJ depicted the child within himself on two pairs of cleats he had designed. One pair was inspired by Homer and Bart Simpson, two of the main characters of the popular animated sitcom, The Simpsons. The other pair, which he wore during the Week 13 matchup with the Pittsburgh Steelers, featured characters from the educational children’s series Dora the Explorer. Not the league, nor Swiper, could steal these cleats from Beckham Jr.’s feet on #MyCauseMyCleats Sunday. OBJ did it for the kids.

11. WEEK 2 VS. NEW ORLEANS SAINTS — “NOLA BOY”

New Orleans Native New York Giants wide receiver Odell Beckham Jr. wears Nike cleats with Nola Boy on them before the game between the New York Giants and the New Orleans Saints played at Met Life Stadium in East Rutherford, New Jersey.

Rich Graessle/Icon Sportswire

“Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go.” Beckham Jr. has surely come across this legendary James Baldwin quote at least once in his life — or heard a variation of it from his grandma, aunties and uncles, or parents — while on his journey from growing up in Louisiana to becoming an NFL wide receiver in New York. Baton Rouge, Louisiana, is OBJ’s hometown, but he also claims New Orleans. So when the Giants faced the Saints early in the 2016 season, Beckham Jr. made his allegiance to the city known with “NOLA BOY” custom cleats in Mardi Gras colors. These are pretty special.

10. week 9 vs. philadelphia eagles — “Salute to service”

New York Giants wide receiver Odell Beckham Jr. wears cleats with a camouflage pattern while warming up before a game against the Philadelphia Eagles on Nov. 6, 2016, in East Rutherford, New Jersey. (AP Photo/Frank Franklin II)

AP Photo/Frank Franklin II

On the Sunday before Veteran’s Day, Beckham Jr. honored the nation’s armed forces with camouflage cleats reminiscent of the Japanese clothing brand A Bathing Ape’s fresh camo print. These are pretty sweet.

9. Week 14 vs. dallas cowboys — 300

Division matchups in the NFL are always battles. And no one went to war like the Spartans, whose combat skills were epically portrayed in the 2006 film 300. So when the Giants went up against their NFC East rival Dallas Cowboys in Week 14, OBJ imagined he was taking the battlefield for Leonidas I, unleashing these SUPER dope 300-inspired red, black and gold cleats.

8. wild-card playoff vs. green bay packers — “grab the cheese”

Instagram Photo

In January, the Giants journeyed to the land of cheese for a wild-card matchup with the Green Bay Packers. Before the playoff game, Beckham Jr. countered Green Bay’s cheesehead fans with cheese feet. He donned a pair of yellow cleats that resembled blocks of cheese, with carefully drawn holes and images of Disney’s Mickey Mouse and Itchy the Mouse from The Simpsons. Like these two mice, OBJ was after the cheese. Too bad the Giants took that smooth L.

7. week 15 vs. detroit lions — craig sager tribute

New York Giants wide receiver Odell Beckham Jr.’s Craig Sager tribute cleats during the third quarter of the National Football League game between the New York Giants and the Detroit Lions on Dec. 18, 2016, at Met Life Stadium in East Rutherford, New Jersey. (Photo by Rich Graessle/Icon Sportswire via Getty Images)

Rich Graessle/Icon Sportswire via Getty Images

Beckham Jr. was fined only once last season for violating the NFL’s uniform and equipment policy with his flashy cleats. The penalty was issued following Week 15, when OBJ played against the Detroit Lions in a pair of multicolored, and multipatterned, cleats honoring longtime NBA broadcaster Craig Sager, who died at age 65 three days before the game. Known for his bright and brazen sideline outfits, Sager would’ve loved OBJ’s cleats, which he auctioned off following the game to benefit the Sager Strong Foundation for cancer research. Yet despite Beckham Jr.’s heartfelt gesture, the NFL still slapped him with an $18,000 fine, which didn’t sit too well with the superstar wide receiver.

Yet if you asked Beckham Jr., he’d probably tell you that, for Sager, the fine was worth every single penny.

6. WEEK 17 VS. WASHINGTON REDSKINS — KANYE WEST “GRADUATION”

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Kanye West dropped out of college and became a 21-time Grammy Award-winning musician. Beckham Jr. never graduated from college, either, deciding to forgo his senior year at LSU and enter the NFL, where he is now an All-Pro wide receiver. So the only commencement the two have in common is OBJ’s cleats he had designed after the cover of West’s 2007 album Graduation. On these kicks, the colors morph from an orangish-pink to a drank purple, and illustrations of Kanye’s signature bears are beautifully done. Hot take: Graduation is one of the best, if not the best album of West’s career. Obviously, it’s up there in the ranks for OBJ, too.

5. week 4 vs. Minnesota vikings — OVO

New York Giants wide receiver Odell Beckham Jr.’s OVO custom-made cleats are seen on the field during the first half of a game against the Minnesota Vikings on Oct. 3, 2016, in Minneapolis.

AP Photo/Andy Clayton-King

If you didn’t know that Beckham Jr. and Drake are BFFs, you must have been living under a rock like Patrick from SpongeBob SquarePants for the past year. Last NFL offseason, Beckham Jr. house-sat the hit-making musical artist’s Calabasas, California, mansion, known as the “YOLO (You Only Live Once) estate,” while he was on tour. Drake later shouted out his bro OBJ on his October 2016 track “Fake Love” with the seminal line, Just when s— look out of reach / I reach back like one, three / Like one, three, yeah — a reference to the most revered play of the NFL wide receiver’s young career, which also happens to be arguably the best catch in league history. And even this year, Drake stopped one of his shows to get Beckham Jr., who was in the audience, to sign a fan’s jersey. Yet, before all of these epic chapters of their friendship, OBJ paid tribute to his big homie during the 2016 NFL season with these simply gorgeous October’s Very Own (OVO)-themed cleats. The sky blue base of the shoes, with softly drawn white clouds, is a subtle nod to the cover of Drake’s 2013 album Nothing Was the Same, and the perfect complement to the metallic gold illustrations of Drake’s trademark owl on the outer soles of each shoe. Man, these cleats are a truly a work of art.

4. 2017 Pro Bowl — Toy Story

OBJ definitely “gotta friend” in Troy Cole, because the artist appropriately known as Kickasso absolutely did his thing with these Toy Story-themed cleats that the wide receiver sported in January’s Pro Bowl. What a beautiful touch to dedicate one shoe solely to Sheriff Woody Pride, and the other to space ranger Buzz Lightyear. Beckham Jr. is surely ready for 2019’s Toy Story 4, and so are we.

3. WEEK 16 VS. PHILADELPHIA EAGLES — GRINCH

Odell Beckham Jr. of the New York Giants warms up wearing Christmas cleats featuring the Grinch before a game against the Philadelphia Eagles at Lincoln Financial Field on Dec. 22, 2016, in Philadelphia. (Photo by Rich Schultz/Getty Images)

Rich Schultz/Getty Images

There’s only one way to celebrate Christmas on your feet, and that’s with the Grinch. Basketball great Kobe Bryant did it with his signature Nikes in 2010, and Beckham Jr. continued the tradition in custom fashion last holiday season. The vibrant colors and details on these cleats are amazing. We wouldn’t be mad if Beckham Jr. rocked them all season long — they’re that nice to look at. Yo, OBJ, if you’re reading this, next Christmas you gotta go full Home Alone with your kicks. It’d be the perfect way to tell every D-back in the league, “Merry Christmas, ya filthy animal! … and a Happy New Year.”

2. WEEK 11 VS. CHICAGO BEARS — “BACK TO THE FUTURE”

New York Giants wide receiver Odell Beckham Jr.’s Nike Cleats with “Mattel Hover Board” and “Back to the Future” on them before a game between the New York Giants and Chicago Bears on Nov. 20, 2016, at Met Life Stadium in East Rutherford, New Jersey. (Photo by Rich Graessle/Icon Sportswire via Getty Images)

Rich Graessle/Icon Sportswire via Getty Images

All three films of the Back to the Future trilogy were released before Beckham Jr. was born in 1992. But as we saw last season, OBJ is a young Marty McFly at heart. He and Kickasso put their creative minds together to give the people not one, but two pairs of Back to the Future-inspired cleats, incorporating multiple elements and moments from Back to the Future Part II, in which Marty and Doc Brown travel 30 years into the future from 1985 to 2015. Beckham Jr. wore the first pair during warm-ups before a Week 11 matchup with the Chicago Bears, which included illustrations of the Mattel hoverboard, Marty’s metallic hat and the DeLorean time machine, all featured in the film. These cleats are glorious, but Kickasso saved his best work for what OBJ wore during the game. The wide receiver took the field in a pair of remarkable silver-and-electric blue creations, designed after the self-lacing Nike Mags that debuted in the 1989 film. Nike released the shoes for the first time nearly three decades later, and again in 2016, making OBJ’s Back to the Future cleat idea timely and relevant in the world of sneakers.

1. WEEK 3 VS. WASHINGTON REDSKINS — THE Joker

OBJ has a unique obsession with The Joker, which we’ve seen translated through his on-field apparel in the past few seasons. The wide receiver first made his infatuation known during a December 2015 Monday Night Football game, when he wore cleats and gloves illustrating the comic book supervillain’s chilling face. Last season, however, he took the obsession a huge step further. Everyone knows OBJ and Washington Redskins cornerback Josh Norman aren’t too fond of each other. And, coincidentally, Norman’s favorite superhero is Batman, The Joker’s archnemesis. So, in all his pettiness, Beckham Jr. had two more pairs of Joker cleats made for a 2016 Week 3 matchup with Norman and the Redskins. The pregame pair featured graphic details in bold colors, from The Joker’s eyes on the tongue of each shoe and his stained teeth on each toe, to his tattoos and catchphrases such as Why So Serious?, on the inner and outer soles. The pair he wore during the game were more subtle — mostly white with speckles of lime green around the laces, and red ink circling each shoe to represent The Joker’s blood-stained smile. With 11 catches for 121 yards against Norman and the Redskins, Beckham Jr. became the fastest wide receiver in NFL history to reach 200 career receptions and 3,000 receiving yards. So, now, his in-game Joker cleats are displayed at the Pro Football Hall of Fame in Canton, Ohio. You know what that means, right? OBJ has a Hall of Fame cleat game.

The most iconic sneakers from every NBA playoffs since 1997 With stakes high and games on the line, these are the shoes that got laced up, ‘flu’ or not

The NBA playoffs never disappoint — especially when it comes to kicks.

Michael Jordan, Game 6, Allen Iverson and the infamous step over, King James ascending his throne at the Palace of Auburn Hills — each one of these historic playoff moments was seized in a fresh pair of sneaks. From Air Jordans to Converse, player exclusives to limited editions and zip-ups to high-tops, every year, style and circumstance dictate which pair is crowned the freshest of all. Starting with the pinnacle Air Jordan XIIs in 1997 and ending with a heartfelt tribute on a pair of Nike Kobe A.D.s in 2017, these are the most iconic sneakers from every NBA playoffs since 1997.

Air Jordan XII ‘Flu Game’

Michael Jordan (No. 23) of the Chicago Bulls rests during Game 5 of the 1997 NBA Finals played against the Utah Jazz on June 11, 1997, at the Delta Center in Salt Lake City.

Nathaniel S. Butler/NBAE via Getty Images

1997

No pair of sneakers on this list — or in the history of the NBA playoffs, for that matter — is more legendary than the Air Jordan XIIs that Michael Jordan wore on June 11, 1997, in Game 5 of the NBA Finals. In them, Jordan played through “flulike symptoms” (although his personal trainer revealed years later that it was food poisoning, while conspiracy theorists still believe the sickness was the result of a hangover) to put up an incredible 38 points (13-of-27 field goals, 10-of-12 free throws), seven rebounds, five assists and three steals in 44 minutes. Like the game itself, the red-and-black colorway of the Air Jordan XIIs he wore that night has since been referred to as the “Flu Game.” In 2013, the autographed game-worn shoes, which Jordan gave to a Utah Jazz ball boy after his performance, were sold at auction for $104,765. No game-worn Jordan shoes have ever been sold for more.

Air Jordan XIV ‘Last Shot’

Michael Jordan (No. 23) of the Chicago Bulls celebrates after a play against the Utah Jazz in Game 3 of the 1998 NBA Finals at the United Center on June 5, 1998, in Chicago.

Nathaniel S. Butler/NBAE via Getty Images

1998

Psycho: I’m liable to go Michael, take your pick / Jackson, Tyson, Jordan, Game 6, raps Jay Z on the 2011 hit “N—-s in Paris.” Jay references Game 6 of the 1998 NBA Finals between the Chicago Bulls and Utah Jazz, which produced one of the greatest shots of Michael Jordan’s career: a 20-foot jumper over Bryon Russell with 5.2 seconds left that ultimately won the game and a sixth championship for Jordan and the Bulls. The sneaker Jordan wore in this moment was dubbed the Air Jordan XIV “Last Shot” because in January 1999 he announced his second retirement from the NBA, making the jumper not only his last shot in Game 6 but also the last shot of his career — at least at the time. Jordan returned to the NBA in 2001 to play for the Washington Wizards for two seasons, so the XIVs now commemorate the “last shot” Jordan took as a Chicago Bull.

Nike Air Flightposite ‘The Future’ PE

Kevin Garnett(R) of the Minnesota Timberwolves shoots over San Antonio Spurs’ Tim Duncan(L) for two of his 23 points during second half action at the Alamodome in San Antonio, Texas 11 May 1999.

PAUL BUCK/AFP/Getty Images

1999

For the 1999 playoffs, Nike blessed a then-22-year-old Kevin Garnett with Nike Air Flightposite player exclusives (PEs) for the first round, which saw Garnett and the Minnesota Timberwolves face Tim Duncan and the San Antonio Spurs. These rare black-and-white PEs are glorious — with Garnett’s initials on the tongue of each zip-up shoe and the words “The Future” on each heel tab. The Spurs beat the Timberwolves, 3-1, in a best-of-five series, but Garnett won the sneaker battle against his then-fellow Nike-endorsed athlete (and career-long foe) Duncan, who sported the Nike Air Vis Zoom Uptempo. Duncan did win the 1999 NBA championship in his shoes, though.

Adidas The Kobe

Kobe Bryant of the Los Angeles Lakers holds his injured ankle after becoming tangled up with Jalen Rose of the Indiana Pacers, June 9, 2000, during the first half of Game 2 of the NBA Finals at Staples Centers in Los Angeles.

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2000

Before he was one of the faces of Nike, Kobe Bryant was endorsed by Adidas, signed by the company out of high school in 1996, when he was drafted. Bryant appeared in his first NBA Finals in 2000, when the Los Angeles Lakers faced the Indiana Pacers, and during the series he wore his third signature sneaker, the Adidas The Kobe. Perhaps the most memorable image of the shoe is that of Bryant lying on the Staples Center hardwood, writhing in pain as he clutches his foot. In the second quarter of Game 2, Bryant suffered a left ankle sprain after he went up for a jumper and his defender, Jalen Rose, landed on it. The injury forced Bryant to miss Game 3, although he returned for the remainder of the series to help lead the Lakers to the first of three straight championships. The sprain didn’t necessarily mean the shoe lacked ankle support — because Rose eventually admitted to purposely injuring Bryant.

Reebok Answer IV

Allen Iverson (No. 3) of the Philadelphia 76ers during the 2001 NBA Finals against the Los Angeles Lakers at the Staples Center in Los Angeles.

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2001

No one had a better view of the kicks Allen Iverson wore in the 2001 NBA Finals than Tyronn Lue. With less than a minute left in overtime of Game 1 between the Philadelphia 76ers and Los Angeles Lakers, Iverson translated his trademark crossover into a fadeaway jumper to seal the game. While contesting the shot, Lue fell to the ground and Iverson punctuated the swish (two of his 48 points on the night) by stepping over Lue in slow motion and planting both of his signature Reebok Answer IVs firmly on the floor. Everyone remembers Iverson’s “step over” — and the shoes he was wearing when he did it.

Nike Flightposite III

Antonio Daniels (No. 33) of the San Antonio Spurs goes up for a shot during Game 3 of the Western Conference semifinals during the 2002 NBA Playoffs against the Los Angeles Lakers at the Alamodome in San Antonio on May 10, 2002.

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2002

T.I. once said, “You ain’t gotta be a dope boy to have money.” In a similar regard, you ain’t gotta be a superstar to have some dope kicks. During the 2002 postseason, Antonio Daniels was far from a superstar, coming off the bench in all 10 of the San Antonio Spurs’ playoff games. But, boy, were his shoes sweet. Daniels rocked the Nike Air Flightposite IIIs in a white-and-black colorway that is virtually impossible to find on the resale market nowadays — even on eBay. Here’s to hoping A.D. still has a pair.

Air Jordan XVIII

Richard Hamilton (No. 32) of the Detroit Pistons played against the Philadelphia 76ers in Game 1 of the Eastern Conference Semifinals during the 2003 NBA playoffs at The Palace of Auburn Hills on May 6, 2003, in Auburn Hills, Michigan.

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2003

On April 16, 2003, Michael Jordan played in the final game of his NBA career while wearing the white, royal blue and metallic silver colorway of his Air Jordan XVIIIs. Unfortunately for Jordan, with his Washington Wizards missing out on the playoffs, the shoes didn’t make it past the regular season — at least on his feet. Dallas Mavericks swingman Michael Finley and Detroit Pistons shooting guard Richard “Rip” Hamilton both swagged the XVIIIs during the 2003 postseason. For Hamilton, a former teammate of Jordan’s in Washington, it was a long time coming. The greatest of all time once told Rip that he wasn’t good enough to wear Jordans.

Nike Air Zoom Huarache 2K4

Kobe Bryant of the Los Angeles Lakers in Game 1 of the 2004 NBA Finals against the Detroit Pistons at Staples Center on June 6, 2004, in Los Angeles.

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2004

After six years with Adidas and a year as a sneaker free agent, Bryant inked an endorsement deal with Nike in the summer of 2003. But not until 2005 would Bryant get his signature sneaker, so Nike tided him over with the Nike Air Zoom Huarache 2K4s. In the 2004 All-Star Game, Bryant wore the sneakers in red, white and blue. During the regular season, his Huaraches matched his Lakers uniform in either white, purple and gold, or black, purple and gold, depending on whether the team was home or away. The 2004 Finals brought a battle of the Huaraches, with Bryant in his Lakers colorways and Detroit Pistons guard Lindsey Hunter in the All-Star colorway. Hunter beat Bryant in his own shoes, with the Pistons winning the series, 4-1.

Air Jordan XX PE

Ray Allen of the Seattle SuperSonics in Game 1 against the Sacramento Kings in the Western Conference quarterfinals during the 2005 NBA playoffs at Key Arena on April 23, 2005, in Seattle.

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2005

Ray Allen has been Team Jordan since day one. When Nike first announced the launch of Jordan Brand on Sept. 9, 1997, Allen’s name was listed in the press release among the original group of NBA players endorsed by the future multibillion-dollar sub-brand of Nike. Because Allen is an Air Jordan O.G., the player exclusive sneakers he received in 18 NBA seasons are next to none. The best in his PE collection? The Air Jordan XXs that he wore in multiple variations of his green, gold and white Seattle SuperSonics colors during the 2005 playoffs. How Allen pieced together the best postseason of his career (26.5 points per game) in a shoe with a flimsy ankle strap is beyond even the basketball gods.

Converse Wade 1 Playoff Edition

Dwyane Wade of the Miami Heat elevates for a dunk against the Dallas Mavericks during Game 2 of the 2006 NBA Finals played June 11, 2006, at the American Airlines Center in Dallas.

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2006

When’s the last time a player dominated an NBA Finals in a pair of Converse? Surely in the 1980s, during the Magic Johnson and Larry Bird era … right? Nah. In the 2006 NBA Finals, a young Dwyane Wade threw it back to the good ol’ days, wearing his two-tone Converse Wade 1 Playoff Edition sneakers all the way to hoisting the Larry O’Brien Trophy for the Miami Heat. Wade was the best player in the series against the Dallas Mavericks, averaging 34.7 points in six games to earn the honor of Finals MVP. Since 2012, Wade has been endorsed by the Chinese company Li-Ning, after also spending a few years with Jordan Brand. But the first sneaker deal he signed as a rookie was with Converse.

Nike Zoom Soldier 1 ‘Witness’ PE

The new Zoom Soldier sneakers of LeBron James of the Cleveland Cavaliers in Game 4 of the 2007 NBA Finals at the Quicken Loans Arena on June 14, 2007, in Cleveland.

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2007

It was hard not to marvel at the sight of LeBron James in the 2007 playoffs — especially in Game 5 of the Eastern Conference finals against the Detroit Pistons, when he dropped a whopping 48 points, including the final 25 of the night for the Cleveland Cavaliers in a double-overtime win. Two games later, we saw James lead the Cavs to the NBA Finals at the youthful age of 22, which Nike celebrated with the “We are all witnesses” marketing campaign in anticipation of James winning his first championship. The company’s special gift to The King was two player exclusive editions of his Nike Zoom Soldier 1 (one pair in white, wine and gold for home games, and the other in navy, white and gold for the road) which featured the motto “Witness” on the outer sole of each shoe. The San Antonio Spurs swept the Cavs, 4-0, to end James’ magical 2007 playoff run.

Adidas Team Signature KG Commander Limited Edition

Kevin Garnett of the Boston Celtics wears a pair of unique Adidas sneakers in honor of the 2008 NBA Finals against the Los Angeles Lakers on June 17, 2008, at the TD Banknorth Garden in Boston.

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2008

When Ray Allen and Kevin Garnett were traded to the Boston Celtics in the summer of 2007 to join forces with Celtics stalwart Paul Pierce, it wasn’t a question of if, but rather when the “Big Three” would bring an NBA championship back to Boston for the first time since 1986. The Celtics wasted no time. In the first season of the Big Three era, Boston won the title in a throwback series against the Los Angeles Lakers. During the 2008 Finals, Garnett wore the limited edition Adidas Team Signature KG Commanders, which commemorated Boston’s run to the title and Garnett’s first Finals appearance with his face on each shoe’s outer sole and an illustration of the Larry O’Brien Trophy on the inner soles. Adidas released only 48 pairs of the shoe (eight for each of the series’ six games), sold at retail for $1,017 each. All profits were presented to the NBA Cares community partners in the Boston area. In his first season in Boston, Garnett gave back in more ways than one.

Nike Zoom Kobe IV ‘61 Points’

A view of Los Angeles Laker Kobe Bryant’s shoes during Game 1 of the 2009 NBA Finals against the Orlando Magic at Staples Center on June 4, 2009, in Los Angeles.

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2009

On Feb. 2, 2009, Kobe Bryant went into Madison Square Garden and put up a monstrous 61 points against the New York Knicks. Four months later, when the Los Angeles Lakers advanced to the NBA Finals to face the Orlando Magic, Bryant came out in the special edition Nike Zoom IV “61 Points” in both home and away colorways, which paid tribute to his historic scoring night at MSG and the Lakers’ run to the Finals with a Sharpie scribble-style design. Like he did to the Knicks in February, all Bryant did was score against the Magic in June, averaging 32.4 points in L.A.’s 4-1 series win. After the Finals, Nike rolled out an updated version of the shoes, the Nike Zoom IV “Finals Away,” featuring the letters “MVP” on the tongue of each shoe — a nod to Bryant being named the 2009 Finals’ most valuable.

Nike Air Force One High PE

A detail of sneakers worn by Rasheed Wallace of the Boston Celtics against the Orlando Magic in Game 5 of the Eastern Conference Finals during the 2010 NBA playoffs at Amway Arena on May 26, 2010, in Orlando, Florida.

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2010

Rasheed Wallace had the swaggiest sneaks in the 2010 Finals — fact. Playing for the Boston Celtics in his second-to-last season in the NBA, Wallace balled against the Los Angeles Lakers in some green patent leather high-top Nike Air Force One PEs. He’d begin games with the shoes strapped up tight, but as the night went on he’d let that ankle strap hang like he was on the blacktop. In Wallace’s 15 NBA seasons, Air Force Ones were his staple, so Nike gave him a stockpile of PEs, which featured a silhouette of him shooting a fadeaway jumper.

Adidas adiZero Rose 1.5

Derrick Rose of the Chicago Bulls walks towards the bench against the Miami Heat in Game 5 of the Eastern Conference Finals during the 2011 NBA layoffs on May 26, 2011, at the United Center in Chicago.

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2011

It’s easy to forget that Derrick Rose was once the best player in the NBA. Every now and then he’ll show flashes of his healthy past, but it’s hard to imagine that he’ll ever match the version of himself that was so fun to watch during his NBA MVP-winning 2010-11 season. That year, the Chicago Bulls earned the No. 1 seed in the Eastern Conference over a Miami Heat team led by LeBron James, Dwyane Wade and Chris Bosh. Playing in his signature Adidas adiZero Rose 1.5s, Rose averaged 27.1 points and 7.7 assists in the playoffs, taking the Bulls to the Eastern Conference finals, though the Heat claimed the series over Chicago, 4-1. Based on Rose’s numbers and durability (he played 97 games during the 2010-11 season), the adiZero Rose 1.5s appeared at the time to be the best-performing basketball shoes Adidas had ever released. Now they’re yet another relic from his now unbelievable season.

Nike LeBron 9 Elite ‘Home’

LeBron James of the Miami Heat wears Nike sneakers while playing against the Oklahoma City Thunder in Game 4 of the 2012 NBA Finals at American Airlines Arena on June 19, 2012, in Miami.

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2012

In 2007, he couldn’t get it done in the Nike Zoom Soldier 1s. Four years later, he fell short in the Nike LeBron 8s. But finally in 2012, LeBron James won his first NBA championship. And when James hoisted the Larry O’Brien Trophy after defeating the Oklahoma City Thunder in five games, he was wearing the white, black and gold-accented Nike LeBron 9 Elite “Home.” Like Michael Jordan winning his first title in the Air Jordan XIs and Kobe Bryant winning his first in the Adidas The Kobes, the Nike LeBron 9 Elites will forever be connected to The King’s championship legacy.

Air Jordan XX8 PE

The sneakers of Ray Allen of the Miami Heat during Game 3 of the 2013 NBA Finals on June 11, 2013, at the AT&T Center in San Antonio.

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2013

If the Air Jordan XXs that Ray Allen wore in the 2005 playoffs are his best PEs, the line of Air Jordan XX8 PEs he wore in 2013 playoffs are a close second. Allen certainly had a bigger moment in the XX8s — arguably the biggest shot of his career. In the waning moments of Game 6 of the 2013 Finals between the Miami Heat and San Antonio Spurs, Allen scurried back across the 3-point line and hit a heroic game-tying deep ball with 5.2 seconds left. Allen and the Heat stole Game 6 and beat the Spurs in Game 7 to win the title. Weighing in at just 13.5 ounces, the XX8s are the lightest Jordans ever made. So who knows, if Allen had been wearing a different (and heavier) sneaker in that moment, maybe he wouldn’t have made it back across the line. Maybe the Spurs would’ve won in 2013?

Nike LeBron 11 PE

Manu Ginobili of the San Antonio Spurs showcases his sneakers against the Oklahoma City Thunder during Game 1 of the Western Conference Finals during the 2014 NBA playoffs on May 19, 2014, at the AT&T Center in San Antonio.

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2014

It must have been humbling for LeBron James to see his opponent, Manu Ginobili, come out in Game 1 of the 2014 Finals between the Miami Heat and San Antonio Spurs in a pair of Nike LeBron 11 PEs. Then James must’ve felt some type of way four games later when Ginobili was celebrating his fourth NBA championship in the 11s. Yes, Ginobili beat James in his own shoes. Savage.

Nike LeBron 12 Elite PE

A detail of the shoes of LeBron James of the Cleveland Cavaliers in the third quarter during Game 6 of the 2015 NBA Finals against the Golden State Warriors at Quicken Loans Arena on June 16, 2015, in Cleveland.

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2015

One of the most disrespectful things in the game of basketball is LeBron James being denied the Finals MVP award in 2015. It went to Golden State’s Andre Iguodala as James lost in his first year back with the Cleveland Cavaliers. But James absolutely dominated the series, averaging 35.8 points, 13.3 rebounds and 8.8 assists a game. He also was a sneaker showman in the series, wearing seven different pairs of Nike LeBron 12 Elite PEs in six games (he swapped shoes during Game 3). We can only imagine what he would’ve whipped out had the series gone to a Game 7.

Under Armour Curry 2 Low ‘Chef’

A view of the sneakers of Stephen Curry of the Golden State Warriors during practice and media availability as part of the 2016 NBA Finals on June 12, 2016, at Oakland Convention Center in Oakland, California.

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2016

At the beginning of the 2016 Finals between the Golden State Warriors and Cleveland Cavaliers, two-time NBA MVP Stephen Curry’s signature Under Armour Curry 2 Low “Chef” sneakers were released. And when Twitter got a hold of a picture of the low-cut, plain-Jane white shoes, the roasting began, with people calling them everything from the “Let Me Speak to Your Manager 5s,” to the “Life Alert 3s,” and the “Yes, Officer, I Saw Everything 7s.” Curry pettily clapped back at the haters when he wore the shoes to practice after a win over the Cavs in Game 4. He reportedly wanted to play in them in Game 4, but Warriors general manager Bob Myers and his agent, Jeff Austin, talked him out of it given his history of ankle injuries. Maybe if Curry would’ve worn the Chefs in the series the Warriors wouldn’t have blown a 3-1 … never mind.

Nike Kobe A.D. PE

Isaiah Thomas of the Boston Celtics ties his shoes, with messages dedicated to his late sister Chyna Thomas, who was killed in a car accident April 15 during the first quarter of Game 1 of the Eastern Conference quarterfinals against the Chicago Bulls at TD Garden on April 16 in Boston.

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2017

It only took one game for the most important sneakers of the 2017 playoffs to be determined. A day after his 22-year-old sister, Chyna, was killed in a car accident in their home state of Washington, Boston Celtics star Isaiah Thomas played in Game 1 of a first-round series against the Chicago Bulls in a pair of Nike Kobe A.D.s PEs that he customized by writing the words “CHYNA I Love You,” “CHYNA R.I.P. Lil Sis” and “4-15-17,” the date she died, on them. The sneaker tribute could not have been a better way to remember his late sister on the court.