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Besides his ‘Cold Balls,’ Kevin Hart is set to pitch for Mountain Dew The global supercomedian announces partnership at NBA All-Star 2018

Kevin Hart is adding another credit to his already growing empire. Besides his hilarious new Cold Balls interview series … The Jumanji star announced Thursday that he’s a new pitchman for Mountain Dew’s Kickstart drink. The campaign’s first video is a zany take on NBA courtside etiquette: Hart told The Undefeated that he signed with […]

It’s 25 years old: Tupac’s ‘Keep Ya Head Up’ is hip-hop’s definitive ode to black women ‘Tupac cares, if don’t nobody else care …’

Tupac Shakur’s 1993 sophomore album, Strictly 4 My N.-.-.-.A.Z., was his last “pure” album. The project predates the cultural controversies, his sexual assault case, his incarceration, the 1994 Quad Studio shooting and the Death Row era that became his life’s final chapter. Released Feb. 16, 1993, S4MN is a fluid, aggressive, emotional and erratic project […]

New York Fashion Week: Why your athlete and rapper faves are wearing Musika Frère You’ll see their bespoke suits at All-Star weekend

NEW YORK — If you’re a hockey player with thighs the width of your waist, a broad-shouldered linebacker, or a 7-foot-2 basketball star, shopping off-the-rack can be a pain. Especially if you want something that won’t leave you swimming in fabric. Plenty of menswear labels such as Ralph Lauren, Tom Ford or Brioni provide services […]

Over All-Star break, the NBA is on the ground doing good work in Los Angeles Community efforts to impact youth and families in L.A.

This year’s All-Star Weekend is a family affair for the NBA, which will be spreading a message of unity, hope, solidarity and change in its host city of Los Angeles. From Thursday through Sunday, the league is sending more than 3,000 volunteers into the City of Angels with more than 30 outreach programs and events. […]

‘The Plug’ podcast: The Eagles are here, Stephen A. Smith is too (Episode 10) We’re closing out the NFL season while ready to turn up with the NBA

It’s All-Star Weekend … Week. It’s Black Panther Week. In other words, it’s a big week in The Undefeated’s neighborhood, so we had to bring in the big guests. The Super Bowl champion Philadelphia Eagles are in the building and they’re still on cloud nine. And by the sound of things, don’t expect them to […]

The top 15 best Rookie Game performances in NBA All-Star history Kyrie, Kobe, Durant, Westbrook, Wall: The top rising stars (almost) always become superstars

Kobe Bryant, Kevin Durant and Kyrie Irving — before each signed million-dollar max contracts, negotiated their own lines of signature sneakers and reached superstar status, they had one thing in common. All three balled out in the Rising Stars Challenge, which in the past two decades has become the NBA’s marquee event kicking off All-Star […]

Why ‘Tell Them We Are Rising’ is a must-see The documentary tells the story of how black colleges brought our people out of slavery

I have watched Stanley Nelson’s documentary, Tell Them We Are Rising, three times now. The first viewing was in 2017 at the Sundance Film Festival, where Nelson and his team received a standing ovation after the audience watched the film. The second was last summer at a private screening in New York, where Nelson discussed […]