The controversial H&M ad has been reimagined by artists and the internet With a focus on royalty and #blackboyjoy

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After the recent controversy sparked by H&M’s decision to depict a black child model in a hoodie that read “Coolest Monkey in the Jungle,” several illustrators took it upon themselves to reimagine the image. Almost everyone stuck to a royalty theme, declaring the young boy a king and drawing crowns on top of his head.

Although the mother of the model, Terry Mango, has told people to “get over it” and doesn’t see a problem with it, the connotations of the original ad obviously struck a chord with many visual artists.

We’re not entirely sure whether turning the child into a billboard for other corporations, throwing him in Timberland shoes or adding pyramids in the background is doing the model any favors, but it is certainly interesting to see how so many different illustrators responded with images of their own.

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