Every NFL Sunday is a footwear fashion show for Odell Beckham Jr. Over the past few seasons, the New York Giants wide receiver has shown up and showed out on the field with the freshest cleats in all of football. His secret? Well, it’s not really a secret at all, because OBJ takes much pride in his custom-made creations, for which he entrusts the skill and creativity of Los Angeles-based sneaker artist Troy “Kickasso” Cole, who cranks out masterpieces inspired by every concept fathomable. From album covers to video games and movies to personal tributes, whatever Beckham Jr. dreams up in his imaginative mind, Kickasso can translate onto cleats.
Yet, as a result of the NFL’s enforcement of its strict in-game uniform and equipment policy, most of the kicks in OBJ’s one-of-a-kind collection are worn exclusively during pregame warm-ups before he changes to a more traditional pair for games. But every now and then, Beckham Jr. will risk a fine to ensure that his flashiest shoes find their way onto the field when the game clock starts rolling.
During the 2016 NFL season, the anthology of custom cleats that OBJ unveiled was second to no other player in the league. Throughout the regular season, playoffs and Pro Bowl, he truly became a titan in the sneaker world, which certainly contributed to Nike recently inking the 24-year-old to the biggest shoe deal in NFL history, estimated to be worth more than $29 million over five years.
Hopefully the huge new contract with Nike doesn’t prohibit Beckham Jr. from continuing his tradition come next season. As we anticipate what else OBJ and Kickasso have in store, let’s take a look at their creativity through this definitive, descending-order power ranking of 20 custom cleats they made pop last season.
20. WEEK 10 VS. CINCINNATI BENGALS — LSU
Every NFL player deserves to rep his alma mater however he sees fit, but, man, these cleats in the signature purple and gold of Louisiana State University — the school the Giants drafted Beckham Jr. out of in 2014 with the 12th overall pick — are quite hideous. A more appropriate salute to LSU would’ve been cleats featuring detailed illustrations of tigers, the mascot of OBJ’s former school. As for these plaid concoctions — in the words of the illustrious 21st century musical talent scout Randy Darius Jackson, “yeah … that’s gonna be a no for me, dog.”
19. Week 5 vs. green bay packers — Breast cancer awareness
Since 2009, the NFL has been committed to spreading breast cancer awareness. Every season in October, players take pride in wearing the color pink as a display of their dedication to finding a cure. Beckham Jr. didn’t disappoint last October. His breast cancer cleats were a simple but very classy tribute to every woman and family affected by the disease.
18 and 17. week 7 vs. Los angeles rams — Burberry and Rolling Stone
When the Giants traveled to London to face the Los Angeles Rams in October 2016, OBJ channeled his inner European designer by breaking out pregame cleats embossed with the beautiful pattern of British fashion house Burberry (the iconic brand of clothing that Jay Z rapped about swimming in on his 2002 track with his then-future wife Beyoncé, ” ’03 Bonnie & Clyde”). These cleats are uber-swaggy, but don’t hold a candle to when Beckham Jr. went full-on designer and commissioned a pair of Supreme x Louis Vuitton customs to be made after the season.
OBJ changed his kicks before kickoff, but remained authentic to the game being played across the pond by switching to red, white and blue cleats, and matching gloves, featuring the legendary logo of the English rock band the Rolling Stones.
16. week 12 vs. cleveland browns — Paint splatter
These are just really fun. Camouflage is always a good look, and the extra splash of color with the rainbow flecks and green and yellow shoestrings set them over the top. Stay tuned for more camo cleats from OBJ.
15. week 1 vs. Dallas Cowboys — sept. 11 tribute
The Giants’ 2016 season opener against the Dallas Cowboys happened to fall on the 15th anniversary of Sept. 11, 2001 — one of the most infamous days in the history of the United States. Beckham Jr. illustrated his patriotism in the form of U.S. flag-themed cleats with bald eagles on the outer soles of each shoe. OBJ was certainly proud to be an American on the first night of football last season.
14. Week 6 vs. baltimore ravens — “Kirby”
HUGE shout-out to OBJ for throwing it back to our childhoods by paying homage to the one and only Nintendo character Kirby. He unveiled these in the middle of October 2016, taking the NFL’s tradition of wearing pink to advocate for breast cancer awareness and running with it. Beckham Jr. chose a pink character and crafted an entire cleat design around it with the utmost detail, from the warp stars to the Whispy Woods (Kirby’s recurring foe in the video game series). On this NFL Sunday, OBJ represented the video game nerd that resides in every one of us.
13 and 12. week 13 vs. pittsburgh steelers — Make-a-wisH (Dora The EXplorer and The Simpsons)
For one week during the season, the NFL, aka the “No Fun League,” allowed players to wear their in-game cleats however they wanted, outrageous customization and all, without receiving fines in violation of the league’s uniform policy. The #MyCauseMyCleats initiative, which required players to commit to supporting a charitable cause, saw approximately a third of the league (around 500 players) participate. Beckham Jr. chose to represent the Make-A-Wish Foundation, which, according to its website, has a “vision to grant the wish of every child diagnosed with a life-threatening medical condition.” And true to his cause, OBJ depicted the child within himself on two pairs of cleats he had designed. One pair was inspired by Homer and Bart Simpson, two of the main characters of the popular animated sitcom, The Simpsons. The other pair, which he wore during the Week 13 matchup with the Pittsburgh Steelers, featured characters from the educational children’s series Dora the Explorer. Not the league, nor Swiper, could steal these cleats from Beckham Jr.’s feet on #MyCauseMyCleats Sunday. OBJ did it for the kids.
11. WEEK 2 VS. NEW ORLEANS SAINTS — “NOLA BOY”
“Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go.” Beckham Jr. has surely come across this legendary James Baldwin quote at least once in his life — or heard a variation of it from his grandma, aunties and uncles, or parents — while on his journey from growing up in Louisiana to becoming an NFL wide receiver in New York. Baton Rouge, Louisiana, is OBJ’s hometown, but he also claims New Orleans. So when the Giants faced the Saints early in the 2016 season, Beckham Jr. made his allegiance to the city known with “NOLA BOY” custom cleats in Mardi Gras colors. These are pretty special.
10. week 9 vs. philadelphia eagles — “Salute to service”
On the Sunday before Veteran’s Day, Beckham Jr. honored the nation’s armed forces with camouflage cleats reminiscent of the Japanese clothing brand A Bathing Ape’s fresh camo print. These are pretty sweet.
9. Week 14 vs. dallas cowboys — 300
Division matchups in the NFL are always battles. And no one went to war like the Spartans, whose combat skills were epically portrayed in the 2006 film 300. So when the Giants went up against their NFC East rival Dallas Cowboys in Week 14, OBJ imagined he was taking the battlefield for Leonidas I, unleashing these SUPER dope 300-inspired red, black and gold cleats.
8. wild-card playoff vs. green bay packers — “grab the cheese”
In January, the Giants journeyed to the land of cheese for a wild-card matchup with the Green Bay Packers. Before the playoff game, Beckham Jr. countered Green Bay’s cheesehead fans with cheese feet. He donned a pair of yellow cleats that resembled blocks of cheese, with carefully drawn holes and images of Disney’s Mickey Mouse and Itchy the Mouse from The Simpsons. Like these two mice, OBJ was after the cheese. Too bad the Giants took that smooth L.
7. week 15 vs. detroit lions — craig sager tribute
Beckham Jr. was fined only once last season for violating the NFL’s uniform and equipment policy with his flashy cleats. The penalty was issued following Week 15, when OBJ played against the Detroit Lions in a pair of multicolored, and multipatterned, cleats honoring longtime NBA broadcaster Craig Sager, who died at age 65 three days before the game. Known for his bright and brazen sideline outfits, Sager would’ve loved OBJ’s cleats, which he auctioned off following the game to benefit the Sager Strong Foundation for cancer research. Yet despite Beckham Jr.’s heartfelt gesture, the NFL still slapped him with an $18,000 fine, which didn’t sit too well with the superstar wide receiver.
Yet if you asked Beckham Jr., he’d probably tell you that, for Sager, the fine was worth every single penny.
6. WEEK 17 VS. WASHINGTON REDSKINS — KANYE WEST “GRADUATION”
Kanye West dropped out of college and became a 21-time Grammy Award-winning musician. Beckham Jr. never graduated from college, either, deciding to forgo his senior year at LSU and enter the NFL, where he is now an All-Pro wide receiver. So the only commencement the two have in common is OBJ’s cleats he had designed after the cover of West’s 2007 album Graduation. On these kicks, the colors morph from an orangish-pink to a drank purple, and illustrations of Kanye’s signature bears are beautifully done. Hot take: Graduation is one of the best, if not the best album of West’s career. Obviously, it’s up there in the ranks for OBJ, too.
5. week 4 vs. Minnesota vikings — OVO
If you didn’t know that Beckham Jr. and Drake are BFFs, you must have been living under a rock like Patrick from SpongeBob SquarePants for the past year. Last NFL offseason, Beckham Jr. house-sat the hit-making musical artist’s Calabasas, California, mansion, known as the “YOLO (You Only Live Once) estate,” while he was on tour. Drake later shouted out his bro OBJ on his October 2016 track “Fake Love” with the seminal line, Just when s— look out of reach / I reach back like one, three / Like one, three, yeah — a reference to the most revered play of the NFL wide receiver’s young career, which also happens to be arguably the best catch in league history. And even this year, Drake stopped one of his shows to get Beckham Jr., who was in the audience, to sign a fan’s jersey. Yet, before all of these epic chapters of their friendship, OBJ paid tribute to his big homie during the 2016 NFL season with these simply gorgeous October’s Very Own (OVO)-themed cleats. The sky blue base of the shoes, with softly drawn white clouds, is a subtle nod to the cover of Drake’s 2013 album Nothing Was the Same, and the perfect complement to the metallic gold illustrations of Drake’s trademark owl on the outer soles of each shoe. Man, these cleats are a truly a work of art.
4. 2017 Pro Bowl — Toy Story
OBJ definitely “gotta friend” in Troy Cole, because the artist appropriately known as Kickasso absolutely did his thing with these Toy Story-themed cleats that the wide receiver sported in January’s Pro Bowl. What a beautiful touch to dedicate one shoe solely to Sheriff Woody Pride, and the other to space ranger Buzz Lightyear. Beckham Jr. is surely ready for 2019’s Toy Story 4, and so are we.
3. WEEK 16 VS. PHILADELPHIA EAGLES — GRINCH
There’s only one way to celebrate Christmas on your feet, and that’s with the Grinch. Basketball great Kobe Bryant did it with his signature Nikes in 2010, and Beckham Jr. continued the tradition in custom fashion last holiday season. The vibrant colors and details on these cleats are amazing. We wouldn’t be mad if Beckham Jr. rocked them all season long — they’re that nice to look at. Yo, OBJ, if you’re reading this, next Christmas you gotta go full Home Alone with your kicks. It’d be the perfect way to tell every D-back in the league, “Merry Christmas, ya filthy animal! … and a Happy New Year.”
2. WEEK 11 VS. CHICAGO BEARS — “BACK TO THE FUTURE”
All three films of the Back to the Future trilogy were released before Beckham Jr. was born in 1992. But as we saw last season, OBJ is a young Marty McFly at heart. He and Kickasso put their creative minds together to give the people not one, but two pairs of Back to the Future-inspired cleats, incorporating multiple elements and moments from Back to the Future Part II, in which Marty and Doc Brown travel 30 years into the future from 1985 to 2015. Beckham Jr. wore the first pair during warm-ups before a Week 11 matchup with the Chicago Bears, which included illustrations of the Mattel hoverboard, Marty’s metallic hat and the DeLorean time machine, all featured in the film. These cleats are glorious, but Kickasso saved his best work for what OBJ wore during the game. The wide receiver took the field in a pair of remarkable silver-and-electric blue creations, designed after the self-lacing Nike Mags that debuted in the 1989 film. Nike released the shoes for the first time nearly three decades later, and again in 2016, making OBJ’s Back to the Future cleat idea timely and relevant in the world of sneakers.
1. WEEK 3 VS. WASHINGTON REDSKINS — THE Joker
OBJ has a unique obsession with The Joker, which we’ve seen translated through his on-field apparel in the past few seasons. The wide receiver first made his infatuation known during a December 2015 Monday Night Football game, when he wore cleats and gloves illustrating the comic book supervillain’s chilling face. Last season, however, he took the obsession a huge step further. Everyone knows OBJ and Washington Redskins cornerback Josh Norman aren’t too fond of each other. And, coincidentally, Norman’s favorite superhero is Batman, The Joker’s archnemesis. So, in all his pettiness, Beckham Jr. had two more pairs of Joker cleats made for a 2016 Week 3 matchup with Norman and the Redskins. The pregame pair featured graphic details in bold colors, from The Joker’s eyes on the tongue of each shoe and his stained teeth on each toe, to his tattoos and catchphrases such as Why So Serious?, on the inner and outer soles. The pair he wore during the game were more subtle — mostly white with speckles of lime green around the laces, and red ink circling each shoe to represent The Joker’s blood-stained smile. With 11 catches for 121 yards against Norman and the Redskins, Beckham Jr. became the fastest wide receiver in NFL history to reach 200 career receptions and 3,000 receiving yards. So, now, his in-game Joker cleats are displayed at the Pro Football Hall of Fame in Canton, Ohio. You know what that means, right? OBJ has a Hall of Fame cleat game.